Fall 2019 Best of Oceanside Quarterly Journal

Page 1

Best of

FALL 2019




12 10 2

Bread of Life Rescue Mission

Future Talent: Tatyana Wells

City Adopts ChamberSupported Density Cap Removal

14 32

Why I Love Oceanside

Medical Integration (Mi) Strength


2 years tuition-free college for first-time, full-time students*

MiraCosta Learn more about the MiraCosta Promise at miracosta.edu/promise

*Funding for the second year is pending California legislative approval of Assembly Bill ďœ˛.

#1 Real Estate Team North County Coastal 520 N Coast Hwy, Ste 100, Oceanside 92054 760.473.0000. www.themarellygroup.com

700 S The Strand 108 Oceanside $1,795,000

2459 Ocean St A Carlsbad $3,195,000

802 N Pacific C Oceanside $1,295,000

1235 S Pacific St Oceanside $4,450,000

1133 S Pacific B Oceanside $2,095,000

700 S The Strand 102 Oceanside $1,673,000

500 N The Strand 39 Oceanside $989,000

100 Sportfisher 203 Oceanside$1,795,000

1200 Harbor Dr N Oceanside $879,000



308 S Pacific St Oceanside $2,200,000

(760) 473-0000 Call us for a list of all our current inventory or if you are interested in selling.

COMPASS is a licensed real estate broker (CA DRE# 01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. This is not intended to solicit property already listed.

City Adopts Chamber-Supported Density Cap Removal



By Scott Ashton, CEO Oceanside Chamber of Commerce

Oceanside Quarterly Journal is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall.

The City of Oceanside has taken a

This newsletter is available at the Chamber office, local businesses, libraries, Sunset Market, and in digital format on the Chamber’s website.

positive step toward improving housing affordability in the downtown Oceanside district. In August, the Oceanside City

CONTACT US 928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534 info@oceansidechamber.com www.OceansideChamber.com Produced and published by the staff of the Oceanside Chamber Copyright Oceanside Chamber of Commerce All Rights Reserved. Copyright 2019 Design: Scott Ashton and Tiffany Smith

INSIDE THIS EDITION 7 #DestinationOside 10 Future Talent: Tatyana Wells 12 Game Changer: Bread of Life Rescue Mission 13 Chamber Endorses Better Choice Measure 14 Why I Love Oceanside 20 New and Renewing Chamber Members 22 Summer Internships Offer Growth Opportunities for Local Students 32 Medical Integration (Mi) Strength 34 Oceanside Events Calendar

Council adopted recommendations from City staff and the Downtown Advisory Committee to remove density caps on residential projects that are part of mixed-used developments in the Downtown District. The previous zoning ordinance allowed for a maximum of 43 dwelling units per acre. The removal of the density cap will allow for smaller, more affordable units, while maintaining all other development requirements including height, setbacks and parking. I attended the meeting to speak in favor of the density cap removal stating that “part of the Chamber’s Housing Creation Policy platform is to support growth in transit-friendly areas. We believe the recommendations of City Staff and the Downtown Advisory Committee are aligned with our position.” Chamber member and developer, Howard Jacobs provided important insight on this issue. “If one assumes the allowable building height and size are the same, density limits are inherently discriminatory against the less wealthy and favor the rich. Stated in the simplest way this is because a developer must amortize the land cost and other “fixed” costs over the number of square feet of building being constructed. The same size building with fewer units means they are bigger units which cost more to build and must be rented or sold at a higher price per unit. In an urban area with continued on page 8

The Oceanside Chamber of Commerce would like to thank the following Chamber Partners for their generous financial contributions to the Chamber’s program of work.





GK Asset Management, LLC

For more information about how your company can participate in the Partner Program, please contact Scott Ashton at 760-722-1534

Building America’s cleanest, safest and most reliable energy company. © 2018 San Diego Gas & Electric Company. All copyright and trademark rights reserved. 0118

Executive Committee:

Bill Birnie Frontwave Credit Union Chair Debra Allen Eternal Hills Memorial Park, Mortuary & Crematory, FD-234 Chair Elect Joshua W. Van Orden Oceanside Therapy Group Immediate Past Chair Marva Bledsoe Non-Profit Management Consulting Secretary/Treasurer Kristen Huyck MiraCosta College Vice Chair Kevin Witowich BBVA Compass Investments Vice Chair Haley Wonsley Intesa Communications Group Vice Chair

Board of Directors:

Charlie Anderson Privateer Coal Fire Pizza Nazeli Dertsakian Genentech Julie Hiltsley South Pacific Finance Company Christine Lee California State University San Marcos Robert Lustig Military Automotive Assistance Program (MAAP) Cristian Manzano Wells Fargo Bank (Rancho Del Oro) Maria Mingalone Oceanside Museum of Art Katie Scanlan San Diego Gas & Electric Jessica Shrader Tri-City Medical Center

Bob Waite AFLAC - Bob Waite Rick Wright MainStreet Oceanside


Philip Antekeier United States Marine Corps Leslee Gaul Visit Oceanside Conference & Visitor Bureau Deanna Lorson City of Oceanside

Oceanside Chamber of Commerce 928 N. Coast Highway, Oceanside, CA 92054 (760) 722-1534 • www.OceansideChamber.com www.oceansidechamber.com | Fall 2019


Scott Ashton Chief Executive Officer Tracy Chin Finance and HR Administrator Kristi Hawthorne Event Coordinator Hana Gilbert Communications and Customer Service Coordinator Emerald Lowe Director of Membership and Oceanside Young Professionals Angelina Santoro Customer Service Specialist Hunter Shepard Membership Development Representative







Oceanside Chamber of Commerce Quarterly Journal | 3

North River Farms Responds to Community Input and Emerges Even Better The following is a commentary submitted by the Chamber to the San Diego Union-Tribune The recent story in the U-T from August 19 about North River Farms’ revised plan in Oceanside illustrates that there’s truth to the old saying that “no good deed goes unpunished.” Based on what they heard from local residents and City staff, North River Farms overhauled their plan to provide more of what the community wants and less of what it doesn’t. They cut the density of homes in the plan by 50%, dedicated 40% of the property for farming, parks and open space, and will provide desperately needed help for local farmers – by completing important infrastructure improvements farmers have been waiting for, and making a huge contribution to jumpstart the long overdue planning process for South Morro Hills. And that’s not to mention upgrading all eight intersections on Highway 76, or adding two new lanes to the College Boulevard Bridge that will leave traffic much better with North River Farms than it is today.

4 | Oceanside Chamber of Commerce Quarterly Journal

The plan dedicates land and funding for a new fire station site, plus equipment and long-term staffing. There are also the offsite contributions, like a half million dollars to upgrade nearby Melba Bishop Park. In total, North River Farms offers a $40 million package of public infrastructure improvements. Let that number sink in for a moment, because it’s as meaningful as it sounds. North River Farms is a model farm-and-live neighborhood. With 68 acres of working farms, a farmers market, a farm-to-table restaurant, hiking and mountain biking trails, and an Ecology Learning Center, North River Farms provides the ideal buffer between existing homes and farms. The beautiful part is that this buffer – complete with improved water and sewer infrastructure and roads – also serves as a gateway linking farms in South Morro Hills to the rest of the city. When folks come to North River Farms to see a concert in the amphitheater or do some weekend produce shopping, they’ll be just a stone’s throw from new agritourism businesses. And why not head out to a you-pick berry field with your

Fall 2019 | www.oceansidechamber.com

kids or visit the local winery, all while supporting your local farmers. It’s true that to make these benefits real, North River Farms needs an amendment to the City’s General Plan. That change is well worth it because it will deliver $40 million in infrastructure improvements, a new fire station and help for local agriculture. Under the current City General Plan, the entire property can be divided into 2.5-acre or larger estate lots without much review or oversight. If that were to happen, it comes with little requirement to upgrade streets, bridges, water or sewer systems – no requirement to preserve open space or build new parks – and no requirement to support home-grown agritourism.

In total, North River Farms offers a $40 million package of public infrastructure improvements. Let that number sink in for a moment, because it’s as meaningful as it sounds. Some have said we’re better to wait for the City to update its General Plan. There is no doubt that Oceanside warrants a new General Plan; the current land use plan is decades old. That is why North River Farms is dedicating funds to complete a community

plan for South Morro Hills. Opponents to North River Farms know these efforts can take years and millions of dollars to complete, and they’re using this smoke screen to protect their narrow self-interest by calling for a moratorium. The Union-Tribune highlighted the opposition to North River Farms. It is ironic that the most vociferous opponents to the proposed plan exemplify the worst definition of urban sprawl. Many living in their estate homes perched on hillsides often miles beyond North River Farms. These estates, which were approved many years ago before current environmental regulations were in place, are located on small unimproved roads, far from public services. In stark contrast to North River Farms, these estates have contributed little if anything to improve our roadways, schools, parks or other attributes needed by our growing community. Protectionism must be recognized for what it is. Oceanside deserves the opportunity to overcome the tired drum beat of NIMBYism and benefit from thoughtful planning that takes public input to heart. North River Farms is one of the best projects to come by Oceanside in decades. And the alternative (estate lots) may be the worst idea ever. This is a plan that has taken its licks and criticisms and has emerged better for it. It delivers what the community wants and needs, and it deserves our support.

Scripps HealthExpress Same-day, walk-in clinics with evening and weekend hours

With our Scripps HealthExpress Oceanside location, you can walk in, call ahead to speak to a triage nurse, or visit us online to view the number of people waiting to be seen at each location and select a clinic that is convenient for you. Open seven days a week for minor illnesses and injuries, including: Scripps HealthExpress 4318 Mission Avenue, Oceanside, CA 92057 Weekdays: 7 a.m.–9 p.m. Weekends and Holidays: 8 a.m.–5 p.m. Some locations also offer pediatric hours. We accept most insurance plans, cash, check and credit cards.

Walk in, call 858-256-7572 or visit ScrippsHealthExpress.org/OBM19 to view online wait times and hold your place in line. www.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 5

Ribbon Cuttings treatments, hygiene and a full-service orthodontics department. Western Dental Kids accepts most forms of dental insurance, including Medi-Cal Dental.

New Tasting Room Comes to Oceanside

Luxury Assisted Living & Memory Care Facility Draws a Crowd On Thursday, July 25th Ocean Hills Senior Living provided a festive evening of elegance to celebrate the grand opening of their new location at 4500 Cannon Road in Oceanside. This luxury facility features multiple sun rooms, a dog walk, movie theater, fitness room, beauty salon, ice cream parlor, and much more. Residents can enjoy a private patio overlooking the beautiful horizon of Ocean Hills and extraordinary culinary creations created by their house chef, Ernest Fong.

On Saturday, September 7th, Orfila Vineyards & Winery celebrated the grand opening of their new location at 221 N Cleveland St. in Oceanside. The new Oceanside tasting room is located in the heart of downtown just steps from the beach featuring rustic accents, artwork and a large dog-friendly patio. In addition to their award winning wines, this location offers small plates, charcuterie, artisanal cheeses and delicious daily specials from Executive Chef, Luke Morganstern.

Resort-Inspired Senior Community Gains Support Neighborhood Dentist Office Opens on Mission Avenue On Saturday, June 29th, Western Dental Kids celebrated their grand opening at 3805 Mission Ave., Ste. A in Oceanside. The spacious, brightly colored office provides comprehensive pediatric dental services, including sealants to help prevent cavities, fluoride

6 | Oceanside Chamber of Commerce Quarterly Journal

On Thursday, July 18th, Pacifica Senior Living celebrated the grand opening of their Oceanside location of 5508 Avenida Pacifica Way. Pacifica Senior Living Oceanside offers a full spectrum of senior living services and amenities including professional chauffeurs, yearround live entertainment, happy hour and more. The newly-opened, luxury senior living community in sunny Oceanside offers a premier retirement lifestyle in a spectacular resort-inspired environment.

Fall 2019 | www.oceansidechamber.com



By Dr. Julie Vitale Oceanside Unified School District Superintendent

The Oceanside Unified School District (OUSD), is committed to providing safe, equitable and inclusive learning environments. Our vision is that all students graduate high school college and career ready, prepared to be responsible global citizens and ambitious future leaders. We accomplish this vision through dedicated and professional staff providing innovative programs, immersive learning experiences, relevant curriculum, and options for students in the pursuit of their educational success. We proudly serve more than 17,000 students across 23 schools. We have career pathways that cover 10 different industries, instrumental music at all elementary schools, unique farm to table agricultural programs, award winning high schools and alternative education programs, and so much more. Through our community and industry partnerships, a strong dedication to cultural proficiency, hiring and retaining the best employees, a continued focus on student health and wellbeing, our commitment is that your neighborhood school will inspire pride and provide an unparalleled first-class education. In support of that commitment, we take great responsibility and care in managing a stable long term fiscal plan. We hold the responsibility of proper fiscal management and long term fiscal stability in the highest regard. We are committed to making decisions based on the needs of all of our students and in our district, all means all.

www.oceansidechamber.com | Fall 2019

We invite you to stay connected to the amazing work that our students and staff are accomplishing together each day. Even if you don’t currently have a student attending one of our schools, you can help advocate for our district and the mission that we serve, by being familiar with the programs that we offer. Working together we can positively impact the shared success of our Oceanside community and our youth. We invite you to visit our website at www.oside.us. Also consider liking and following district and school social media feeds. You are invited to visit and volunteer at your local school, connect with us at community events, and attend our public board meetings to learn more about our unique programs and how you can help. Our scholars are the future of our community, our nation, and our world. We are committed to providing the options that will prepare them for success in the pursuit of their dreams. On behalf of the board of education, myself, and our entire district staff, we are proud to be your community school district. #DestinationOside.

Oceanside Chamber of Commerce Quarterly Journal | 7

City Adopts Chamber-Supported Density Cap Removal ... continued from page 2 steep land and infrastructure costs (such as downtown Oceanside or any Southern California coastal location), low density translates to “big luxury condos” or, if the market will not support those, no housing creation at all on those properties.” Jacobs lauded the City’s decision to move forward

UPCOMING Networking Events

Networking events are open to Oceanside Chamber members. For more information about these events, or to attend as a prospective member, contact Emerald Lowe at (760) 722-1534 ext. 110 or email Emerald@OceansideChamber.com

on the remove of the density caps. “I commend the city staff and members of the Downtown Advisory Committee, and City Council for their vision and leadership. The code changes will encourage housing creation in a way that will help the city meet state requirements while assuring quality development that is accessible to more people.”

FIRST TUESDAY COFFEE A casual morning of coffee and treats in a roundtable networking setting. Share a business card and get your “elevator pitch” ready. Free to Chamber members. Visitors welcome with registration.

Chamber conference room 928 N. Coast Highway 8:00-9:00am October 1, November 5, December 3


“Where Families Come First” • Pediatric Speech/Language Therapy • Pediatric Occupational Therapy • Pediatric Physical Therapy


760.529.4761 fax info@oceansidetherapygroup.com 3355 Mission Avenue, Ste. 123, Oceanside, CA 92058

BUSINESS AFTER HOURS Social Meet-Up with no agenda and no host-bar. Make new friends and enjoy a happy hour after work. We meet from 5:00pm – 6:30pm and open to the public. Chamber membership not required.

November 12 @ Barrel Republic

BUSINESS MIXERS Join us for an evening of networking, appetizers and prizes. A portion of our raffle will benefit a local non-profit organization.

October 17, December 11 Check upcoming dates at www.occmixer.com

8 | Oceanside Chamber of Commerce Quarterly Journal

Fall 2019 | www.oceansidechamber.com

Offices located in: • • •

Oceanside Temecula Canyon Lake

The next generation

in Homeowner Association Management

Locally owned, nationally accredited, affordable & trustworthy Avalon is an accredited management company that has provided exceptional service experiences to homeowners’ associations for over 35 years. Combining in-depth industry knowledge, innovative technology, and a homeowner focused management approach, we can help your community thrive. Managing the area’s best community associations

Call for a quote:

(760) 481-7444 www.oceansidechamber.com | Fall 2019

• • • • •

Visit our website: www.AvalonWeb.com Oceanside Chamber of Commerce Quarterly Journal | 9

future talent

Tatyana Wells (ASB) representative for the School Board where she can hold her own and communicate effectively in a room full of adult educators. In addition to her academic achievements, Tatyana is also a top athlete in Track and Field. On the Varsity team, she is Oceanside High’s top sprinter and attended CIF last year. Tatyana’s father is a Marine stationed at MCB Camp Pendleton and her mother is a radiologist. Coming to Oceanside High as a sophomore, she actively sought opportunities to establish connections, not always easy for a military transplant. She has been welcomed by both students and faculty, becoming a positive role model for her peers. Tatyana attributes her poise to her mother and her communication skills to speech classes she took in middle school. After she graduates in 2020, Tatyana plans to attend college and follow her mother in the medical field of radiology and ultrasound. She also wants to be involved in her community where she can develop her leadership traits and help to make a difference. Oceanside High School has a long legacy of producing sports legends, entertainers, along with judges, businessmen and women, and civic leaders. Young people are our future and there are many who possess talents and attributes to lead the next generation. Tatyana Wells is a perfect example, a young woman who is poised and ready for her future. She is enrolled in AVID (Advanced Via Independent Determination) a program that puts students on a path to college and career success. Her favorite subjects include social studies, math, and literature. Tatyana is excelling in AVID and is enrolled in two Advanced Placement classes. At age 17, she has the composure and self-confidence that many adults twice her age are lacking. She has a positive disposition, a charming personality and a smile that lights up any room. Her communication and leadership skills are so impressive that she is the Associated Student Body 10 | Oceanside Chamber of Commerce Quarterly Journal

Oceanside High School has taken big steps to help students identify their talents. Over the last four years OHS capitalized on the opportunity that the California’s Career Technical Education Incentive Grant Program presented and implemented additional career courses as part of their career pathways. With the addition of an Environmental Science and Engineering pathway, students are learning about these growing industries and are doing so on new computers, 3D printers, and CnC machines as well as learning how to build solar panels and how to generate clean energy. Other existing pathways also were able to update their equipment, like in the Health Careers pathway: they now have an interactive anatomy table. Their Public Service pathway also received updated equipment. Next steps for Oceanside High School are to expand the internship experiences for all students in the different career pathways. Fall 2019 | www.oceansidechamber.com

Practical Recycling Tips for Businesses and Properties From Waste Management of North County

By Daniel Butler Municipal Relations San Diego County Waste Management of North County

Did You Know? Half emptied plastic bottles and cans, food-soiled cardboard along with plastic wrap, trash and hazardous materials such as batteries and propane tanks, often make their way into recycling bins, resulting in contaminated recyclables, that upon arriving at recycling facilities, hinder the recycling process and cause safety hazards for workers. Since 2012, California businesses that generate more than four cubic yards of solid waste a week and multi-family complexes with five units or more have been required to have a recycling program in place in support of reaching the state’s diversion goal of 75 percent. As employers and landlords do their part to follow state recycling laws, Waste Management extends practical ways to engage with employees and tenants in order to further reduce their carbon footprint by focusing on recycling the right things the right way.

Influence proper recycling among employees and tenants with these tips: 1. Assign & Empower: Identify an on-site recycling champion who will take ownership of recycling efforts and help motivate others. 2. Learn & Set Up: Review the acceptable items as well as the do’s and don’ts of recycling with your champion to ensure sustainable practices are met. Place recycling containers in common areas, such as meeting and break rooms as well as recreation rooms and outdoor areas. Visit greenoceanside.org for more helpful tips.


Recycle empty plastic bottles, cans, paper and cardboard, keep food and liquids out of recycling and always place recyclables loose inside containers when possible. Remember to always breakdown cardboard boxes to make room for all your recyclables.


Place plastic wrap, hoses, rope, bulky items, scrap metal or hazardous materials such as batteries in your recycling. 3. Engage & Sustain: Hold frequent meetings to promote your program as well as award those employees or tenants who have continuously done their part to stay compliant by recycling the right way.

www.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 11

R E G N HA C E GAM Food for the Body – Comfort for the Soul

How Bread of Life is Satisfying the Mouths and Morale of Low-Income San Diegans By Sherrin Guy

Tim Yzaguirre, the affable Executive Director.

Hidden, just off I-5 in Oceanside, is an innocuous cluster of white brick business units, the area is a hive of activity; a neon vested man with a baton waves and directs me into my parking spot, as cars to and fro from this seemingly ordinary strip. A thrift shop, cafe, kitchen and several office units sit neatly side by side. Boxes are wielded out of the doors brimming with ripened fruit, canned goods and food packets, while a line of eager people - seniors and children wraps around the facade. This is the Bread of Life Rescue Mission, a Christian, nonprofit that has been helping the community for over 20 years. It is run

This underlying ethos and faith is woven into everything the mission embodies. They believe, according to God, that every person has inherent value. “We don’t preach... we model and teach”, enthuses Tim. The charity’s model is compelling, as it targets some of the core, underlying issues of homelessness, while providing practical solutions.

entirely by unpaid volunteers and around 20 different churches in San Diego. The charity is strikingly radical in its approach (which is run in a drug and alcoholfree environment). It is a unique combination of compassion, wholeness and pragmatism that sets it apart from the others, “we really believe the problem isn’t the homeless issue, but the hopeless issue,’’ says 12 | Oceanside Chamber of Commerce Quarterly Journal

The mission’s buildings house a commercial kitchen, dining room, beds, and thrift shop. They also have office space for their client advocates, who help people transition to independent living by accessing other resources. Tim, who has worked for the mission for the last two years, has an acute sense of business and finance, which stems from his background in the banking/mortgage sector. He firmly believes that short-term, quick fix solutions such as vouchers and affordable housing are not enough. “If we get to them quickly, we can help them before the situation becomes chronic... and prevention is the big key,’’ says Tim. The preventive approach drills down to the team, their vision and their plans for the future. Liz Soler, Director of Life Skills and Leadership Development, comes from the world of Public and Social Services. She heads up the initiative to foster links and build relationships with outside organizations, so that people can become self-sufficient. According to the mission’s statics, 15% of the recipients are homeless (or neighbors without homes as Tim likes to call them), while an astounding 85% are vulnerable, low-income people with homes. “It’s our goal to prevent homelessness by helping them obtain work, be employed and save money,’’ says Tim. To that end, the mission’s next ambitious project is to purchase a building - (the Life Skills Academy), where it will offer qualifying students beds, shelter, training, education and life management skills for 12 months. “We are hoping that with the help of other businesses, grants and donations, we can make that a reality and bring wholeness to people’s lives”, says Tim with an optimistic glint in his eye. Fall 2019 | www.oceansidechamber.com

Oceanside Chamber of Commerce Endorses Better Choice Measure Organization backs measure for its creation of affordably-priced housing for local workers

The Oceanside Chamber recently announced its official endorsement of the Better Choice measure, recognizing the measure’s creation of much-needed housing for San Diego County workers and their families. Overall, 62 percent of the 2,135 homes that are proposed under the measure will be affordablypriced for working families.

Residents across San Diego County will have the opportunity this coming March to make a better choice for the future our region

“The Better Choice Measure will support workers who currently have to commute long distances – often from Temecula and beyond - to reach jobs located in the San Diego region,” said Scott Ashton, Chief Executive Officer of the Oceanside Chamber of Commerce. “There are nearly 130,000 people who work in North San Diego County and we need more affordably-priced homes for them. The Better Choice Measure goes a long way towards addressing our housing shortage while improving our ability to retain and attract talent here.”

“Residents across San Diego County will have the opportunity this coming March to make a better choice for the future our region,” added Ashton. “We’re calling on voters to prioritize housing creation, open space preservation and infrastructure improvements for our region by voting yes on the Better Choice measure.” If approved by voters in March, the Better Choice measure will also provide numerous benefits for the local community, including $56 million in local road improvements and $4.4 million in funding for fire safety and prevention measures, among others. The Better Choice Measure launched its campaign in July 2019 and has recently gained the endorsement of the San Diego Regional Chamber of Commerce, Deputy Sheriff’s Association of San Diego County, San Diego North Economic Development Council and Cal FIRE Fighters of Local #2881, among many others.

The Oceanside Chamber of Commerce further recognized the measure as a better choice for the future of 1,985 acres of privately-owned land located alongside Interstate 15 and less than two miles from Escondido, Vista and San Marcos. Instead of being developed into 2 million square feet of retail and office space and 99 luxury homes as set forth in the County General Plan, the Better Choice measure would create much-needed housing, 36 acres of parks,19 miles of public trails and 1,209 acres of preserved open space.

www.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 13


Our City has so much to offer! Our Chamber Members share why they love where they live and their passion for our community.







I love Oceanside for the hard work many residents have put into making the city a better place. The streets are very tidy and the people of Oceanside are proud to say that they’re from Oceanside, California. Some of the best places to eat in North County are in Oceanside. Oceanside has gone through one of the most amazing transformations that I can think of in recent history.

Tom Guminski AlphaGraphics

Unlike other cities, Oceanside residents recycle 100% of their green waste. I love Oceanside because our community is fully engaged and has supported our efforts to support a sustainable, thriving public-private partnership with the City of Oceanside. To date Agri Service has diverted over a 1,000,000 tons of green waste from area landfills. Thank you Oceanside, we love you!

Mary Matava Agri Service

What is NOT to love about this great city?!? First of all we LOVE the beach... even better we LOVE sunsets at the beach, especially at Roberts Cottages… It is so quaint, cute and charming. Next is the Harbor, all the restaurants and bars down there are so fun and delicious. Animal Kingdom films here and it is my favorite show with super cool people in their production crew. Oceanside is the WHOLE package!

Stephanie Wohlfiel

The beaches, the locals, activities and the weather of course! We have a pier, harbor, and miles of beaches all in one city. A ton of local businesses, from unique restaurants to all types of services, you can find it in Oceanside! Activities galore: skydiving, surfing, hiking, bike riding, fishing and so much more. A large community with a small-town feel! Get everything you need in Oceanside or just hop on a train, we do have the third-largest train station in Southern California.

Sam Goodwin

HOCOA – Your Home Repair Network I love Oceanside because it has rallied around a mother and daughter team who had a vision of opening a new business. Securing a location in budding downtown Mission Avenue has fueled our entrepreneurial spirit. Oceanside is our village! The entire community made it possible for us to give birth to Bliss Tea and Treats.

Rushell Gordon

Bliss Tea and Treats Being a somewhat new business owner in Oceanside I am amazed by the graciousness, kindness and support of our Oside locals. The time, treasures and talent that our customers have shared with us to help us grow our business have been incredible. Oside truly represents “the village” that we needed to succeed and achieve our dreams of offering affordable and fun golf to the community.

Holly Kennedy

Emerald Isle Golf Course continued on page 36

Creative Photography Inc. 14 | Oceanside Chamber of Commerce Quarterly Journal

Fall 2019 | www.oceansidechamber.com

In March 2020, voters will have two options:


» 2,135 single and multifamily homes

» 99 luxury estates

» 1,331 affordably-priced homes

» 0 affordably-priced homes

» 1,209 acres of preserved open space

» 2 million square feet of retail and office development

» 19 miles of trails » 36 acres of parks

» 2.4 acres of parks


Mayor of Oceanside Peter Weiss

betterchoicesd.org Ad paid for by Plan for the People: San Diegans for solutions to housing, traffic and sustainability. Committee major funding from Newland Sierra, LLC


Celebrating 20 Years of Making the American Dream Come True for Thousands of Small Business Owners By Lynn Pittman Over the past twenty years thousands of local entrepreneurs and business owners have visited The North San Diego Small Business Development Center (SBDC) to help them start, manage and grow their businesses. I was one of those entrepreneurs and the information and support I received was priceless. I am now celebrating a decade in business. The SBDC consultants have been with me and thousands of small business owners every step of the way. There is no cost to entrepreneurs and small business owners for private one-on-one business advising and most of the training and resources available to them. On July 1, 1999 MiraCosta College opened the doors of the North San Diego Small Business Development Center (SBDC) adjacent to the MiraCosta College Learning Center in Oceanside. It was formerly a Wendy’s restaurant founded by legendary

entrepreneur Dave Thomas. Instead of serving up burgers and fries the SBDC serves up technical training including one-on-one business advising, training workshops and access to resources including funding. The North San Diego SBDC works closely with business and community organizations including the Oceanside Chamber of Commerce, local cities including the City of Oceanside and local legislators. The SBDC was recently honored at the “Meet the Buyers” in Oceanside by Senator Bates and Congressman Levin for 20 years of service to the community. “This year the San Diego and Imperial SBDC Network has already helped small businesses access over $100M in capital and increased their revenues over $60M,” states Sudershan Shaunak, Director, North San Diego SBDC. “Our objective is to help entrepreneurs and small business owners create, manage and run their business profitably”, continues Shaunak. The goal of

Members of the Life of Liberty program at Balboa Park 16 | Oceanside Chamber of Commerce Quarterly Journal

Fall 2019 | www.oceansidechamber.com

many SBDC clients is to become the “Wendy’s” of their industry, to provide a better life for their family and to help their community prosper. SBDC’s help them do that as well as saving money, time and stress. LOL-Life Of Liberty Adult Day Program CEO and Founder Debra Howard had a successful career in law enforcement, however she took a different career path. She found herself working to support adults with developmental disabilities while helping them achieve successful independence. She found her passion. Debra saw there was a demand for more day programs and decided to open “Life of Liberty” at 320 North Horne Street, Oceanside, CA (https://lol-lifeofliberty.com). Debra had no idea how to make her idea a reality until she made an appointment with the SBDC. “I knew I could do this but I just did not know how. I sat down with the Director, took workshops and met with business advisors on a regular basis. They helped me create a business plan, operating budget, projections, obtain a loan, get all my licenses, permits, hire the right people, find clients and open my doors. I could not have done it without the SBDC.“ “I continue to access and use the SBDC consultants and their training programs,” states Debra Howard, CEO Life of Liberty. “Our goal is to open more Life of Liberty locations not just in California but everywhere. And I know I can do it with the SBDC on my team!” exclaims Howard. The North San Diego SBDC has expanded and relocated to 2075 Las Palmas Dr., Carlsbad, CA 92011 adjacent to the MiraCosta College Technology Career Institute. The SBDC program is a partnership between the U.S. Congress, the Small Business Administration, (SBA), the private sector, colleges, universities and the state to help small business owners provide economic impact including job creation, increased revenues and capital infusion. During the past twenty years (July 1999- July 2019) the North San Diego and Imperial SBDC provided the following economic impact for the San Diego and Imperial region • 9,100 New Businesses Were Created

business plans, business expansion, accessing capital, purchasing or selling a business, finance, marketing, sales, social media, human resources, regulatory compliance, international trade, procurement, and more.

The Oceanside Chamber of Commerce and the SBDC are now offering small business owners the opportunity to meet with an SBDC business advisor at the Chamber of Commerce on Monday afternoons. Business owners can schedule an appointment by contacting the North San Diego SBDC 760-795-8740 or centerinfo@miracosta.edu The North San Diego SBDC is only a click or phone call away- visit us at www.sdivsbdc.org to register for workshops and the entrepreneurship academy or call 760-795-8740 to schedule a one-on-one meeting with a business advisor. Lynn Pittman is a small business owner and the marketing and outreach specialist for the North San Diego SBDC.

• 3,232 Jobs Were Created and Retained • $234,654,427.00 in Sales Increases • $105,184,472.95 in Capital Infusion Raised Small business owners and entrepreneurs can go to their local SBDCs for free, face-to-face business consulting and low or no cost training on writing www.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 17

Why the Oceanside Chamber Plans to Endorse Candidates As part of its strategic plan, the Oceanside Chamber has committed to serve as an effective voice for the Oceanside business community. We recognize that a strong and vibrant business community is key to the quality of life in Oceanside and that this quality of life is directly impacted by the individuals serving in elected office. We believe that “Pro-Business is Pro-Community. The Chamber’s Business and Community Political Action Committee (BACPAC) has been in existence since 2004. Many people in the community mistakenly believe that it is a new PAC, probably based on the fact that we have just recently begun pursuing the path of endorsing candidates. In July of 2019, the Chamber Board adopted Policies and Procedures for Endorsing Candidates. These will act as the Chamber’s roadmap on how to engage in the endorsement process. It is Critical to our Mission The mission of the Oceanside Chamber of Commerce is to “stimulate economic prosperity and foster a vibrant community”. For this to happen, it is critical that our elected leaders have a strong understanding of the importance of creating a business-friendly 18 | Oceanside Chamber of Commerce Quarterly Journal

environment. The Chamber is viewed as an important thought leader on business issues in our community and therefore our input into the election process is critical. The goal of our endorsement process is to support candidates that share the core values of the Chamber, including the support of free enterprise, a streamlined and predictable regulatory system and an overall environment in which business can thrive. We have a Mandate from our Members In a recent survey, nearly 90% of Oceanside Chamber members indicated that it was important that the Chamber is involved in helping business friendly candidates get elected. More than 50% indicated that it was “extremely important”. Chamber member input was sought for the development of the criteria of the candidates we would support. This took place through “roundtable” luncheons in which members of BACPAC met with small groups of Chamber members to seek their input on what issues are most important to them and what qualities they want to see in their elected officials. continued on page 28

Fall 2019 | www.oceansidechamber.com

A Unique Group Term Life Insurance Program Offered Exclusively to Oceanside Chamber of Commerce Members This special program allows business members of the Oceanside Chamber of Commerce with 5 or more employees the opportunity to take advantage of a group term life benefit typically only available to large companies or unions.

Offers Guaranteed Coverage up to $50,000 for each employee; $20,000 for spouses; $10,000 for dependent children. Unique Features: • No Employer Contribution • No Health Questions • No Medical Exams

Joel Marcus Insurance www.oceansidechamber.com | Fall 2019

Highlights of This Plan: • Completely Voluntary • Males & Females pay the same rate • Everyone pays a non-smoker rate

(760) 804-6233 jmaflac@aol.com CA License # 0525206

Oceanside Chamber of Commerce Quarterly Journal | 19



June 6, 2019 – September 9, 2019 Ayala Notary Services Oceanside, CA 92056 (760) 295-9307 www.ayalanotaryservices.com Professional Services Bath Fitter 221 N Johnson Ave. El Cajon, CA 92020 (858) 215-5356 www.bathfitter.com Home Improvement Stores Bliss Tea and Treats 301 Mission Ave. Oceanside, CA 92054 (442) 500-4796 www.BlissTeaTreats.com Restaurants - Cafe CalPacific Marketing Group Oceanside, CA 92056 (760) 231-5859 www.calpacificmarketing.com Marketing, Advertising and Social Media Networking Connect Hearing 3144 El Camino Real Carlsbad, CA 92008 (760) 729-7800 https://clinics.connecthearing.com/ carlsbad/3144-el-camino-real.html Hearing Aids Extreme Power Gym 3375 Mission Ave. Ste E Oceanside, CA 92054 (760) 672-8860 http://extremepowergym.com/ Health and Fitness Eyeglass World 2183 Vista Way Ste. B-6 Oceanside, CA 92054 (760) 696-9370 www.eyeglassworld.com/store-list/ oceanside-ca-92054 Eye Doctors Fitness Machine Technicians Oceanside, CA 92056 (760) 600-9575 www.fitnessmachinetechnicians.com/ san-diego Home Goods & Services Global Society for Female Entrepreneurs (GSFE) 29991 Canyon Hills Rd., Ste. 1709, #435 Lake Elsinore, CA 92533 (951) 255-9200 www.globalsocietyforfemale entrepreneurs.org Clubs and Organizations/Non-Profit

GOGO Charters San Diego 10251 Vista Sorrento Pkwy., Ste 280 San Diego, CA 92121 (619) 312-4991 www.gogocharters.com/san-diegocharter-bus Transportation Harbage Consulting Oceanside, CA 92054 (510) 703-8335 www.harbageconsulting.com Consultants Health Insurance Plan Experts 2558 Rosevelt St., Ste. 200 Oceanside, CA 92054 (619) 743-8571 www.healthipe.com Insurance iNourish Body Mind Center 1745 East Vista Way, Ste. 4 Vista, CA 92084 (619) 414-3381 www.inourish.life Nutrition Consulting and Coaching Kilowatt Brewing 406 Mission Ave. Oceanside, CA 92054 www.kilowatt.beer Breweries

(760) 231-1997

Kiwanis Club of Oceanside Oceanside, CA 92054 (760) 439-5354 www.oceansidekiwanis.org Clubs and Organizations/Non-Profit Legacy Brewing Company, Inc. 363 Airport Rd. Oceanside, CA 92058 (760) 705-3221 www.legacybrewingco.com Breweries Marcoa Publishing 9955 Black Mountain Rd. San Diego, CA 92126 (858) 695-9600 www.marcoa.com Advertising Marie Hines EXP Realty Oceanside, CA 92056 (760) 458-8722 www.mariehines.exprealty.com Real Estate Sales Newland Sierra 4790 Eastgate Mall, Ste. 150 San Diego, CA 92121 (858) 875-8219 www.newlandco.com/communities/ newland-sierra Real Estate Developers Non-Profit Management Consulting Oceanside, CA 92054 (760) 439-6224 Consultants

20 | Oceanside Chamber of Commerce Quarterly Journal

Oceanview Dental 2125 S El Camino Real Oceanside, CA 92054 (760) 433-0393 www.oceanviewdental.net Dentists Orfila Vineyards & Winery 221 N Cleveland St. Oceanside, CA 92054 760-738-6500 www.orfila.com Winery P3 Leadership Solutions Oceanside, CA 92057 (808) 347-6333 www.johncmaxwellgroup.com/danwilson Business Services Pacifica Foods, LLC 649 Benet Rd. Oceanside, CA www.pacificafoods.net Manufacturing- Food

(760) 828-9668

PST Pool Supplies Oceanside, CA 92056 (866) 535-0899 www.pstpoolsupplies.com Pool and Spa- Service & Supplies Red Mountain Wellness 602 Garrison St., Ste. 104 Oceanside, CA 92054 (760) 529-6493 www.over40fitness.org Wellness & Healing S.B.H.I.S. 161 Thunder Dr., Ste. 102 Vista, CA 92083 760-407-8532 www.sbhis.net Insurance SD Party Rentals 620 Venture St., Ste. D Escondido, CA 92029 (858) 776-2345 www.sdpartyrentals.com Party Equipment Rentals and Supplies Shepherd Of The Valley Lutheran Church 4510 North River Rd. Oceanside, CA 92057 (760) 433-9250 www.svlchurch.org Clubs and Organizations/Non-Profit Solar Care Window Tinting Oceanside, CA 92057 (760) 519-4294 www.solarcareinc.com Window Repair & Window Tinting Sonus Hearing Care Professionals/ American Hearing Aid Center of the South Bay, Inc 1820 Marron Rd., Ste. 102 Carlsbad, CA 92008 (310) 989-3092 www.americanhearingsd.com Hearing Aids

Fall 2019 | www.oceansidechamber.com


31-35 Years as Member

Submarina Oceanside West 2183 Vista Way, Ste. B-7 Oceanside, CA 92054 (760) 433-8178 www.submarina.com Restaurants - Deli

Manheim San Diego Auto Auction, Inc. Oceanside Sea Lions Club Southern California Beach Club

The Avalon Management Group, Inc. 3618 Ocean Ranch Blvd. Oceanside, CA 92056 (760) 481-7444 www.avalonweb.com Real Estate Management

Canine Companions for Independence Federal Heath Rodeway Inn The Blue Whale

The Come Home Project Vista, CA 92081 (845) 978-5865 www.thecomehomeproject.com Clubs and Organizations/Non-Profit The Sweet Stop Riverside, CA 92506 (951) 901-9750 www.thesweetstops.com Food and Concessions UEI College 2085 Montiel Rd., #101 San Marcos, CA 92069 760-690-5200 www.UEICollege.com Colleges and Universities Veraan Xu & Associates Dream Vacations Oceanside, CA 92056 (760) 585-9001 www.vxu.dreamvacations.com Travel Agencies Vets’ Community Connections San Diego, CA 92123 (844) 838-2669 www.vetscommunityconnections.org Military Services Vista Unified School District 1234 Arcadia Ave. Vista, CA 92084 (760) 726-2170 www.vistausd.org Schools-Public Wood Partners 10100 Venice Boulevard, Suite 312 Culver City, CA 90232 www.woodpartners.com Development and Manufacturing


June 6, 2019 – September 9, 2019 61-65 Years as Member Martha (Marti) Farris

41-45 Years as Member Paradise By The Sea Tri-City Medical Center

www.oceansidechamber.com | Fall 2019

26-30 Years as Member

21-25 Years as Member

Better Business Bureau of San Diego Hydranautics – A Nitto Group Company John T. Meyers McLain Properties Old Town Trolley Tours of San Diego Pacific Coast Real Estate - Doug Thompson Real Property Management

16-20 Years as Member

Cream of the Crop McDonald’s Ocean Hills Country Club Homeowners Association Stater Bros. Markets #150 Stater Bros. Markets #151 The Toll Roads of Orange County

1-15 Years as Member

California State University San Marcos Carefree Spa, Inc. Joe’s Crab Shack Johnson Interiors & More, Inc. North County Transit District Primary Health Partners Walmart #5075

6-10 Years as Member

Big Bob’s Best Pizza Calvary Chapel Oceanside Children’s Physicians Medical Group DeLuz Family Housing Domino’s Pizza #7751 Domino’s Pizza #8548 Fratelli’s Italian Kitchen Graybill Medical Group - Oceanside Holiday Inn Oceanside Marina - MCB Camp Pendleton Area Industrial Prosoft Solutions Integral Communities Las Villas de Carlsbad Oceanside Timeshare Rentals Pacific Western Bank Pryor Products REACH Air Medical Services Red & White Superette Inc. Rookies Restaurant & Sports Bar San Luis Rey Bakery and Restaurant Signs for San Diego - Frank Murch The Paintball Park at Camp Pendleton Tin Fish

1-5 Years as Member

180 Solar Power 1st Choice Plumbing Heating and Air Alphagraphics North County/North County Printers & Signs American Heart Association Americas Publisher, LLC Anita’s Fine Mexican Restaurant Armed Services YMCA Assistance League North Coast Barrel Republic Better Business Bureau Body Nirvana Boyce’s Roofing and Repair Breakwater Community Church Burke & Domercq, LLP Camp Pendleton Self Storage Design Hair, Nails & Spa Edward Jones - Chad Marentette Edward Jones - Vincent Alessi Excell Research FoxFury, LLC Gina Roman Insurance Services Go Be Rewarded Goat Hill Park Health Right Insurance Heritage Hills Kaiser Permanente - Oceanside Lighthouse Fish and Seafood Market/ Oyster Bar MakeMyVacation.com Masters Kitchen Cocktail Milestone House Modern Airsoft New Song Community Church North County Financial Associates Oceanside Beach Rental Oceanside Craft Farms Oceanside Golf LLC Oceanside Promise Oceanside Sea Center Pacifica Senior Living Oceanside Paradise Falls Pierview Properties Real Estate Primary Care Associates, Part of OptumCare Printing CEO Reap & Sow Russell Cellular Russell Cellular SAC Accounting, Inc. Scholarship Prep Sleep Number Southwest Strategies LLC Terry’s Auto Body & Paint The Eisendrath Team- Richard Eisendrath Tri-City Hospital Foundation Trimco World of Wellness Healing Care

Oceanside Chamber of Commerce Quarterly Journal | 21

Summer Internships Offer Growth Opportunities for Local Students In recent months, the Oceanside Chamber has had the honor of partnering with numerous community organizations in support of the Oceanside Promise’s Latino Young Men Success Initiative Pilot Program.

Union, The Oceanside Chamber Foundation, Tri-City Medical Center, San Diego County Health and Human Services Agency, FedEx Ground and the Oceanside Charitable Foundation.

The Initiative was launched in late 2018 in order to rally the community to provide additional supports and opportunities for some of our community’s most vulnerable youth. The program is multifaceted, providing the young men support in developing a multi-year plan for college, career, and life success. They participate in weekly sessions focused on three core questions: Who Am I? Where Am I Going? And How Do I Get There? A key component of the pilot is to surround the young men with mentors and role models who reflect their culture and background and have high expectations for their futures.

The internship sites include: The Oceanside Chamber of Commerce, San Diego County Health & Human Services Agency, Primerica, City of Oceanside Fleet Services, North County Lifeline, Fagen, Feldman & Fulfrost, the Oceanside Museum of Art, and KOCT.

To maximize the experience of the program, community partners committed to finding paid summer internships for any of the students that desired one. As a result, a total of 11 young men were provided with a work-based learning opportunity this past summer. Five of the internships were paid for by the host sites and the remaining six were made possible by sponsorships from Frontwave Credit

22 | Oceanside Chamber of Commerce Quarterly Journal

Citli Mejia, Visitor Services & Community Engagement Coordinator at the Oceanside Museum of Art shared feedback from an employer’s perspective. “Gustavo Cader joined Oceanside Museum of Art’s team as an exhibitions and education intern. With the help of the Oceanside Promise partnership we were able to offer a paid internship experience. OMA’s staff offered an exciting customized internship based on Gustavo’s interests that also worked to meet the museum’s needs.” She added that the Museum staff shared their knowledge and expertise with Gustavo in preparing and installing exhibitions, and how OMA engages with the community through art. Gustavo spoke enthusiastically of his experience as

Fall 2019 | www.oceansidechamber.com

an intern, “Thanks to OMA I was able to gain experience in a field I knew nothing about. They helped me grow over the summer and get to know my community. I am thankful for the internship and for all the people who made this possible.” Gilbert Hernandez, an El Camino High School student who interned at the HHSA, shared his thoughts. “My experience with the Health and Humane Services Agency helped me develop and grow fundamentals within myself. That will help me grow and prosper as an individual in the work force, as well as opening new ways of seeing individuals. This internship also helped me develop strengths for my future career of a therapist.” Lifelong community member, Jimmy Figueroa who represents Oceanside Promise and Vista Community Clinic has played an instrumental role in the pilot program, coordinating the mentorship element. “The internship opportunities, experiences, and relationships that our young men established this summer were invaluable to their career and life aspirations. Yes, the internships provided professional development, but the investment of someone believing in them by providing them with these opportunities shows them that they are valued and that they are capable to succeed in these professional environments. Our students completed their internship roles believing that they can flourish in these spaces and that belief that they now embody is what made these experiences invaluable.” As the pilot program grows, the Chamber plans to seek funding to provide additional internships next summer.

www.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 23


Scripps Health Launches Region’s First Specialty Critical Care Transportation Team for Adults

Scripps Health has become the first health system in San Diego County to launch a specialty care transport program for adults that is focused on the continuum of care of some of the sickest patients at Scripps hospitals. Under the program, critically ill patients who require transport between Scripps facilities will be managed by experienced Scripps critical care nurses and accompanied by an American Medical Response (AMR) ambulance crew. Having a specialty critical care transportation team on hand 24 hours a day, 365 days a year, ensures that patients are safely transported with the most appropriate level of on-board medical care.

Sustainability on Display at MiraCosta College MiraCosta College’s latest construction project comes complete with a green roof and vertical garden adorned with succulents and solar panels producing energy stored in a row of batteries to illuminate the structure at night. Built by students in the Materials and Construction course and based on plans developed by the Architectural Design class, the Sustainable Design Structure sits along a pathway between the Theatre and Administration Building at the Oceanside Campus and serves as a model of environmentally sensitive engineering. “It’s basically an open pavilion providing an educational tool to

24 | Oceanside Chamber of Commerce Quarterly Journal

promote sustainability and sustainable architecture,” said Architecture Professor and Design Department Chair David Parker. “With the solar panels, the green roof, the sunlight that comes through and the natural ventilation, a lot of thought went into the sustainable aspects,” said architecture student Ricardo Martinez Herrera. “It was a pretty amazing project to work on.”

Dads’ Club is a Fatherhood Community Program in San Diego Teaching Healthy Relationships

Vista Community Clinic (VCC) has launched Dads’ Club, a program to help fathers succeed in the work force, become self sufficient and forge close relationships with their children and family members. Participants in Dads’ Club have access to a variety of free services and resources that will help them climb out of poverty and unemployment. Program features include: • Guidance on how to improve engagement with their children, family members, and the community. • Employment training and skills development to

improve job opportunities and upward economic mobility. • Referrals to social services agencies and programs

to address mental health, substance abuse and trauma. • Workshops in character building, communication,

parenting and conflict resolution. • Free enrollment assistance for health insurance and

services such as CalFresh and CalWORKs.

Fall 2019 | www.oceansidechamber.com


Boys and Girls Clubs of Oceanside Awarded 2019 Sports 4 Life Grant from the Women’s Sports Foundation and ESPNW Boys & Girls Clubs of Oceanside (BGCO) received a $5,000 Sports 4 Life grant from the Women’s Sports Foundation to start an all girls’ volleyball program. The Sports 4 Life initiative, cofounded by the Women’s Sports Foundation and espnW, supports programs that help girls in four foundational areas - leadership, self-esteem, confidence and perseverance – with the expectation that growth in these areas will also support girls’ physical and emotional health and academic success. BGCO will address each of these important areas of girls’ development through their volleyball program. Volleyball is a popular sport in Southern California due to beautiful weather yearround and the multitude of beach volleyball courts. However not all girls get the opportunity to play; most volleyball programs are expensive and out of reach for low-income youth.

goers, a canopylong zip line, and other commerce 90 feet below. The carefully orchestrated operation by Federal Heath will be formidable, replacing the multiple elements on 1/8 of the canopy at a time in sequenced phases. Content on the canopy, including the signature Viva Vision light shows, are continuing to run seamlessly between the old and new sections during installation. City of Oceanside Water Utilities to Receive $1.5 Million in Grant Funding The City of Oceanside is pleased to announce that it will receive $1.5 Million in funding from the Bureau of Reclamation’s WaterSMART Water and Energy Efficiency Grant, subject to Federal appropriations. The funding will be used to construct Phase 1 of a new Advanced Metering Infrastructure (AMI) network, including retrofitting 21,689 existing meters and integrating the AMI system with the existing customer interface platform. Once the project is complete, 49% of the City’s meters will be connected to the AMI network. The AMI system will provide real-time information to customers about leaks, breaks, and other unusual consumption patterns.

Federal Heath Installing Next Generation Technology for the World’s Biggest Video Screen As the world’s largest video screen gets a nextgeneration transformation in Las Vegas, Fremont Street Experience is counting on Federal Heath for the complex installation and logistics. Work has commenced and is expected to be completed by the end of 2019. Imagine a screen that’s nearly five football fields long and 100 feet wide – an overhead canopy covering a four-block stretch of downtown for an immersive sight-and-sound experience. Now imagine replacing every visual component within a matter of months with a newly-developed product, while minimizing the impact on pedestrians, concertwww.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 25

Choose Refillable Propane Cylinders The City of Oceanside is committed to zero waste and the proper recycling and disposal of single-use disposable propane cylinders. 1 lb. propane cylinders are used throughout the community for boating, heating, landscaping, camping, and even tailgating. This diverse use makes it a popular product for one-time use. As a result, over 40 million single-use 1 lb. propane cylinders are used and disposed of in North America each year, with over four million from California alone. With so many disposable cylinders being used, what happens when they are empty? Single-use propane cylinders take up an estimated 3.3 million cubic feet of landfill space annually. This is equivalent to over 55.5 football fields! They create a hazard for sanitation workers, with the potential to explode and cause fires, making them a costly item to recycle and properly dispose of. Why should you make the switch and choose refillable 1 lb. propane cylinders? When you purchase a singleuse propane cylinder, 80% of the money you are spending goes towards the container, and not the actual gas. When you switch to a refillable 1 lb. 26 | Oceanside Chamber of Commerce Quarterly Journal

propane cylinder, you only pay to refill it! Not only do refillable 1 lb. propane cylinders save you money, but they benefit our environment as well. Refillable 1 lb. propane cylinders can be used for up to ten years and be refilled thousands of times. Refillable cylinders ensure that less metal and packaging waste are going into our landfills, and less greenhouse gas emissions from manufacturing and disposal are entering our atmosphere. Do you have empty, singleuse 1 lb. propane cylinders ready to be recycled? Stop by the Oceanside Recycling Center at 2880 Industry Street, from 9am-1pm on Saturday October 26th. Bring your empty, 1 lb. propane cylinders to be recycled and receive one FREE refillable 1 lb. propane cylinder while supplies last on October 26th. Call (760) 439-2824 to schedule an appointment today! Are you unable to attend the above exchange event? Check out the following page for a list of recycling, exchange, purchase, and refill locations! Fall 2019 | www.oceansidechamber.com

Are you interested in recycling or exchanging an empty, propane cylinder, or purchasing and refilling a refillable 1 lb. propane cylinder? Check out the below locations! Exchange Locations:

Refill Locations:

While supplies last, exchange your empty 1 lb. propane cylinder for one FREE refillable 1 lb. propane cylinder per person at the following location:

Already have a refillable 1 lb. propane cylinder? Refill it at the following location:

• Oceanside Harbor Office 1540 N Harbor Drive Exchange Event: October 26th 2019 Schedule an appointment to exchange your empty single-use 1 lb. propane cylinder for a FREE refillable propane cylinder while supplies last at the Oceanside Recycling Center. • October 26th 2019, 9am-1pm Oceanside Recycling Center – 2880 Industry Street Call (760) 439-2824 to schedule an appointment today! Purchase Locations: Purchase a refillable 1 lb. propane cylinder to be used for over 10 years at the following locations: • Lava Propane – Vista 1298 Distribution Way

• U-Haul – Oceanside 802 Coast Hwy Recycling Locations: Although they may seem empty, single use propane cylinders can contain a small amount of gas and require special handling to ensure proper recycling. Your empty 1 lb. propane cylinders can be recycled at the following locations: • Oceanside Harbor Office 1540 N Harbor Drive • Oceanside’s Household Hazardous Waste Facility 2880 Industry Street (By appointment only please call (760) 439-2824)

For more information on all of the City’s environmental programs, events, and more, please visit GreenOceanside.org

• U-Haul – Oceanside 802 S. Coast Hwy • West Marine – Oceanside 1719 Oceanside Blvd.

www.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 27

WHY WE ENDORSE ... continued from page 18 Our Tax Status Allows the Chamber to Participate in Endorsements As a 501(c)(6) the Chamber can endorse candidates, with or without a PAC. The PAC is the mechanism that allows us to back up our endorsements with financial support. According to the Association of Chamber of Commerce Executives (ACCE): “Chambers of commerce in the US operate almost exclusively as non-profit entities known as 501(c)(6) corporations. Unlike charities, these 501(c)(6) non-profits have the authority under state and federal tax rules to represent their members in public policy debates. They may lobby and take positions on actual or proposed legislation, subject to local, state and federal laws. Chambers may legally endorse candidates for public office and/or ballot propositions (but most do not). The use of general fund revenues for chamber political and lobbying purposes is strictly regulated. The chief executive or another member of the staff is sometimes a state-registered lobbyist. The portion of any member’s dues investment

allocated to direct lobbying is not deductible as a business expense.� There is Movement Toward Chambers Being More Engaged in Endorsing Candidates A recent poll by the Western Association of Chamber Executives (WACE) shows that just under 35% of Chambers currently endorse candidates. While this number is not yet where it needs to be, it is a great improvement over the past and is moving in the right direction.

NOTE: It is important to note that Chamber membership funds or general funds ARE NOT used for contributions to candidates. BACPAC will undertake fundraising campaigns in order to provide financial support to candidates.


28 | Oceanside Chamber of Commerce Quarterly Journal

Fall 2019 | www.oceansidechamber.com


Fostering an Attitude of Leadership for Oceanside’s Young Professionals By Haley Wonsley Chair, Oceanside Young Professionals Network

From initiatives that aim to save Oceanside beach sand to the thriving farm-to-table scene, there is always a new topic to learn about in our growing city. Over the past year, the Oceanside Chamber of Commerce has launched a program called the Oceanside Young Professionals Network (OYPN). The OYPN is designed to connect young professionals through fun networking and event opportunities while connecting them to the issues that affect us most, professionally and personally. As OYPN continues to grow deeper roots, we hope that more businesses will look internally to seek out candidates in their company who would benefit from this type of career development. Attracting and retaining talent already presents its share of challenges, so why not proactively foster leadership from within? Collectively we can accomplish so much and it’s important that young professionals learn how to strengthen their own voice around local issues and develop new ways to utilize connections and resources. We have some great OYPN events coming up in Oceanside and we encourage you to check the Chamber’s online calendar for details. Past events have been held in South O’ focused around the topic of housing, in the downtown district centered around the non-profit community and just recently we met at Northern Pine Brewery to learn about our region’s flourishing craft brew culture. OYPN looks forward to seeing you at the next event! Visit www.oceansideyoungprofessionals.com for more information. www.oceansidechamber.com | Fall 2019

OYPN Members enjoy an evening of networking at Oceanside’s Goat Hill Park.

Oceanside Chamber of Commerce Quarterly Journal | 29

YOUR CHAMBER INVES TMENT @ WORK Helping Businesses Prosper and our Community Thrive! Your investment in the Oceanside Chamber is making a difference in our community! The Chamber’s mission is to “stimulate economic prosperity and foster a vibrant community.” Here’s a quick overview of what your investment in the Chamber allowed us to accomplish in the recent weeks... • Chamber Board adopted the Public Policy Task

Force’s recommendation for a policy platform on Privacy and Cybersecurity and updated Health Care policy platform statements. This will expand the Chamber’s ability to represent the Oceanside business community on legislative issues regarding these topics. Economic Development • The Chamber-supported Brewery Igniter project

passed Oceanside Planning Commission with a unanimous vote. The facility will provide an opportunity for entrepreneurial brewers to start a business without the costs and risks associated with starting on their own. • Entered into a partnership with the Small Business

Public Policy/Business Advocacy • The Chamber joined the Fight for Prop 13 Coalition.

The coalition is spearheaded by the California Business Roundtable, which has been working to protect Prop 13 on a variety of fronts. • Oceanside Chamber CEO, Scott Ashton was among

a group of business leaders that attended the SANDAG Board meeting in July to urge the Board to keep promises made to voters in the passage of the 2004 TransNet Extension.

Development Center to offer one-on-one small business consulting at the Chamber. Consulting services will be free to the business community and are available on Monday afternoons by appointment. • Partnered in outreach with neighboring Chambers

and Innovate 78 to let businesses know about the opportunity to apply for the Cal Competes Tax Credit which closed in mid-August. The application

• Chamber Board voted to support the Newland

Sierra Project, a master-planned community that would bring over 2,100 much needed housing units to North San Diego County. See story on page 13. • Oceanside City Council adopted the Chamber-

supported removal of density caps for mixed use development projects in the downtown district. This will improve opportunities for more affordable residential development in downtown Oceanside. See story on page 2.

30 | Oceanside Chamber of Commerce Quarterly Journal

Fall 2019 | www.oceansidechamber.com

process will open again in January. • Participated with Carlsbad Chamber and North

San Diego EDC in meetings with representatives from Taos Air as they prepare to offer service out of Carlsbad Airport. This opens new doors for business and leisure travel to and from North San Diego County. Political Action • Chamber Board of Directors approved the Business

& Community Political Action Committee’s (BACPAC) recommended Policies and Procedures for Endorsing Business-Friendly candidates. This will now be used as a roadmap by BACPAC in how we will engage in the 2020 elections. • Chamber CEO Scott Ashton attended a Political

Action Committee Workshop hosted by the Western Association of Chamber Executives. Workshop content included best practices from Chambers engaged in political action, tips from political strategists, and the perspective of elected officials who have worked with their chambers. • BACPAC began working on fundraising strategies/

outreach and candidate interview questions in preparation for 2020. Education and Workforce Development • The Chamber-

supported Latino Young Men Success Initiative finished its first summer internship program with 11 young men participating in internships. As the students head back to school, they are reconnecting with their mentors. See story on page 22.

www.oceansidechamber.com | Fall 2019

The Oceanside Senior Expo The Oceanside Senior Expo – Active Lifestyles event will be held Thursday, October 10, 2019 from 9:00 AM to 1:00 PM, at the Civic Center Plaza, 300 North Coast Highway, in downtown Oceanside. This popular event will feature over 60 health-related businesses, non-profits and senior organizations.In addition, exhibitors have an opportunity to offer variety of free health-related screenings and demonstrations for the public. The event is free to the public. Booth space is available for businesses interested in promoting their products or services. Details Date: Time: Location: Cost:

Thursday, October 10, 2019 9:00 AM - 1:00 PM Oceanside Civic Center Plaza, 300 North Coast Highway, Oceanside Free to the public

Oceanside Chamber of Commerce Quarterly Journal | 31


Medical Integration (Mi) Strength Featuring Saima Khan By ChloĂŠ Nyenhuis

You may have heard the name or seen an article mentioning a new type of fitness program and wondered, “What is Medical Integration?� Medical Integration (MI), at its foundation, is small-group fitness training developed from evidence based research and led by nationally certified personal trainers with specialized certifications. This enables them to modify workouts for individual needs. It is the missing link between healthcare and fitness and only found at TriCity Wellness & Fitness Center. MI is composed of four categories: Medical Integration Strength, Medical Integration Ortho with land and

32 | Oceanside Chamber of Commerce Quarterly Journal

aquatic options, Medical Integration Cardio, and Medical Integration Neuro. Within the Medical Integration umbrella, the MI Strength Program is unique because it utilizes titrated training based on scientific data to help promote bone health, increase muscle mass, and improve joint integrity. Members, such as Saima Khan, begin with learning proper form and technique before moving to progressive resistance training. Saima joined the MI Strength program in September of 2018 and remains an active member. She had goals of losing weight and gaining muscle, which she has

Fall 2019 | www.oceansidechamber.com

achieved, but what she did not expect to gain was the “new found energy and optimism the program has given [her]”. She has found a community of likeminded members who keep her accountable and push her during the 1-hour workouts to give her best effort. They will often find themselves competing jovially to see who has the strongest grip strength or who can deadlift the most amount of weight! This community of “dear friends inspire [her] to do more every day.” The MI Strength Program is a beneficial addition to a healthy person such as Saima but it is also designed to provide a wellness option to those with a variety of medical histories. The MI Strength program supports those with or in remission from cancer, MS, recovering from an injury or surgery, arthritis, and many looking to lose or keep off weight can benefit. There are several members in MI Strength who knew they needed to make their health a priority and joined the program to build a foundation for greater independence and better quality of life. MI Strength and our other three programs are not unilateral workout programs, these specialized training programs are modified to each member’s needs by their trainers. For those in MI Strength, they understand that more than just exercise, they

www.oceansidechamber.com | Fall 2019

need training. Training differs from exercise alone because of the structure and instruction provided by the specialized trainers. In her interview Saima raves about her trainers: “My trainers, Brandon and Kunal, are amazing! They truly care and want the very best for each and every one of us.” The structure of a planned workout coupled with the trainers instruction allows for those who are healthy as well as those who need modifications to exercise up to their full potential within a safe environment. This structure also helps with accountability; Saima explained that she appreciates how the trainers gear the exercises for her and keep them at her pace while still pushing her to become her very best! Tri-City Wellness & Fitness Center has become so much more than just a place to work out for Saima; the caring trainers, new friends, and tailored training have made it her “happy place!” Come experience the difference between training and exercise to see how Medical Integration at Tri-City Wellness & Fitness Center could become your happy place as well. Feel free to call 760.931.3127, visit our website Tricitywellness.com/ medical or email susan.webster@activewellness. com for more information.

Oceanside Chamber of Commerce Quarterly Journal | 33

events and other happenings


4 Celebrating Who We Are- TERI

Players Show, Star Theatre, 7pm

4 Bonneville 7 (Alternative/

Rockabilly), Pour House, 5pm

5 Irreverent Warriors Silkies Hike

and Olympics, Buccaneer Park, 8am

5 Taste of Oceanside, Mainstreet 6 We Are Messengers “Power Tour”-Christian Rock, New Venture Christian Fellowship, 7pm

9 Friends of El Corazon Garrison Creek Bird Walk, El Corazon Park, 7:30am-9:30am

9 Skelpin at the Museum,

International Recording Artist, OMA, 6pm-10pm

20 Dee Archer, My Crazy Life,

Oceanside High School Performing Arts Center, 3pm

21 MilSpouseFest, SpringHill Suites Marriott, 9am-2pm

24 Taste of Art: Jasper Johns and

28 Soccerloco Surf College Cup, SoCal Sports Complex

26 Art After Dark: Classic

28 Oceanside Turkey Trot, Oceanside Pier and Civic Center

3D Collage, Oceanside Museum of Art, 6pm-8pm

Halloween Bash, OMA, 6pm-10pm

27 Dia De Los Muertos, Mission San Luis Rey

31 Safe Night Out, Boys & Girls Club Oceanside

november 2 Bike the Coast, Taste the Coast @ Oceanside Pier 2 Fall Festival, Heritage Park, 12pm-4pm 9 Synapse Storm Lacrosse Festival, SoCal Sports Complex 9 “Evening of Spirit Connections” with Blair Robertson, Courtyard Marriott, 7pm 9, 10 Drivin the Bus-Live at Rookies Sports Bar

10 Oceanside Senior Expo, Oceanside Civic Center

12 Pride by the Beach, North County’s LGBTQ Festival

12 SurftoberFest 2019- Springhill Suites Celebration, Marriott Springhill Suites, 2pm

december 5 Oceanside Tree Lighting at the Sunset Market 7 Oceanside Yacht Club Parade of Lights at Oceanside Harbor

7, 8 Oceanside Hustle LaCrosse Tournament, SoCal Sports 13 Friends of El Corazon Garrison Complex Creek Bird Walk, El Corazon Park, 8 Holiday Dance 2019, Jr. Seau 7:30am-9:30am Beach Center, 5pm-8pm 14 Taste of Art: Joan Miro and His 10 North County GSA Awards Night, MiraCosta College, 5pm-7pm

Surrealist World, Oceanside Museum of Art, 6pm-8pm

34 | Oceanside Chamber of Commerce Quarterly Journal

Fall 2019 | www.oceansidechamber.com

8 Street Rod Classic Muscle Car Cruise-In, In-N-Out Frazee Rd, 1pm-4pm 12 Taste of Art: Holiday Printmaking, Oceanside Museum of Art, 6pm-8pm 18 Christmas Cookie Challenge, Calvary Chapel Oceanside, 6pm-8pm

january 4 Beach Cleanup - Oceanside (Surfrider) 5 Coffee and Conversation With OMA Artist Alliance in Oceansidea

Ongoing Events Oceanside Farmer’s Market Each Thursday morning from 9 am to 1 pm, corner of Coast Highway and Pier View Way Oceanside Sunset Market Each Thursday evening from 5 pm to 9 pm, corner of Tremont Street and Pier View Way Oceanside Art Walk First Friday of every month in Downtown Oceanside – Artists Alley and Mission Avenue Art After Dark Oceanside Museum of Art South O Walkabout Second Wednesday of each month 5:00 to 7:00 pm (Summer 5-8 pm) MiraCosta College Stargazing Party at the Baseball Fields Call (760) 757-2121 ext. 6201 for details California Surf Museum Rotating Exhibits. Call (760) 721-6876 Oceanside Concerts in the Park During summer months. Call (760) 435-5041. Surfrider Beach Clean Ups First Saturday of each month The North County Model Railroad Society (NCMRS) Each Saturday at Heritage Park from 10:00 am - 3:00 pm For information on these events and more, visit www.ci.oceanside.ca.us

www.oceansidechamber.com | Fall 2019

Oceanside Chamber of Commerce Quarterly Journal | 35

WHY I LOVE OCEANSIDE ... continued from page 14 Reasons I love Oceanside: Its warm and welcoming residents! Friendly to our four-legged family members! And so much to see and do - Harbor Beach, Oceanside Harbor, The Pier, the Marina, swimming, surfing, shops, Mission San Luis Rey, Restaurants, Breweries, Sunset Market, Farmer’s Market, The Strand, Museum of Art, Heritage Park Village Museum, COASTER. Best of all? It is a safe community that offers a sense of pride and belonging!

Adolpho Ayala Ayala Notary Services I love the generosity of the people in Oceanside who donate, shop, and support our Thrift Shop. The Assistance League of North Coast is a philanthropic organization that services the needs of children in the Oceanside area. We constantly see instances of kindness and concern for disadvantaged people in our community. There is a genuine spirit of caring that abounds in our wonderful city of Oceanside.

WHAT IT MEANS TO BE A CHAMBER MEMBER: • Sharing your message in a cost effective way • Gaining insight about current issues that could impact your business • Building a network of valuable connections • Demonstrating credibility to potential partners • Participating in a supportive environment • Tapping into Chamber resources to grow your business Contact our membership Director Emerald Lowe at (760) 722-1534 ext. 110 or email emerald@oceansidechamber.com for more information.

Fran Tovar Assistance League of North Coast

Enjoy the Sun and Surf with Us

DAYS INN OCEANSIDE Interstate 5 at the Oceanside Harbor Exit

AMENITIES • King & Double Queen Guest Rooms, Some with Ocean View • Free HBO & Cable TV • Free Internet Access • Free In-Room Coffee • Free Continental Breakfast • Microwave, Refrigerator, Guest Laundry & Hair-Dryer, Iron & Ironing Board • Heated Swimming Pool & Jacuzzi • AAA Approved ATTRACTIONS • Short Walk to marina, beach, pier, sports fishing & restaurants • 2 minutes to Camp Pendleton Main Gate • Legoland – 10 minutes • Sea World, San Diego Airport, Safari Park and Zoo, Padres, Chargers & More!

1501 Carmelo Drive, Oceanside, CA 92054

760.722.7661 Fax 760.722.5837


Reservations (800) 590-0330 36 | Oceanside Chamber of Commerce Quarterly Journal


» Every day, 1 in 5 kids faces hunger in North County. » The North County Food Bank needs your help providing nutritious food to households with children living in poverty in North County. » The Food Bank is seeking donations of peanut butter because it is an excellent source of protein for children in need.

You can make a difference in the lives of your North County neighbors. Drop off your peanut butter donations at the businesses listed above or at the North County Food Bank throughout the month of October. For donation drop-off addresses and more information, visit NorthCountyFoodBank.org/PBDrive North County Food Bank, 680 Rancheros Drive, San Marcos, CA 92069

Fall 2019 | www.oceansidechamber.com

Calling all fighters. There aren’t many communities like this one. One foot in the Pacific, the other in the desert. Home to the world’s greatest fighting forces — and a community of blue-collar fighters. People working every day for their family, their friends, their community. Working to carve out a better life for themselves in a patch of California that’s more focused on authenticity than image. More substance than show. Our members spend their days working. And their free time playing. They plan. They grow. They fight for what’s important. And when they bank, they bank here. We fight for our members. Because we’re Frontwave Credit Union. And we’ve got your back.

Banking Lending Saving Planning

frontwavecu.com | 800.736.4500

Oceanside Chamber of Commerce 928 N. Coast Highway Oceanside, CA 92054


Oceanside Chamber of Commerce Quarterly Journal Published by the Oceanside Chamber of Commerce All Rights Reserved


Tri-City Medical Center is proud to be recognized by the American Heart Association in the achievement of four prestigious awards through their Get With The Guidelines® and Mission: Lifeline® programs. These awards are indicators of hospitals attaining the best in quality improvements and standards for patients which are assessed each year. Because you and your family deserve the very best. Tri-City Medical Center 4002 Vista Way, Oceanside, CA 92056 • 855.222.TCMC(8262) • Tricitymed.org