Best of OCEANSIDE Business Journal Summer 2018

Page 1

Best of

SUM MER 2018


Oceanside High Pathways Program a Boon to Workforce Development Story on Page 6


Chamber Launches Military Mentorship Program


Tri-City’s New Breast Cancer Screening Technology


Chamber Commissioned Study Reveals Economic Impact of SOAR


Oceanside Economic Development News




As we reach the half way point of year one of our 3-Year Strategic Plan, I want to take a few minutes to update you on our progress so far. If you have not yet read our plan, I encourage you to take some time to review it at

Oceanside Business Journal is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall. This newsletter is available at the Chamber office, community centers, local businesses, libraries, Sunset Market, and in PDF format on the Chamber’s website.

ABOUT THE CHAMBER 928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534 Produced and published by the staff of the Oceanside Chamber Copyright Oceanside Chamber of Commerce All Rights Reserved. Copyright 2018 Design: Scott Ashton and Tiffany Smith


Military Mentorship Program Launches

2 Ribbon Cuttings 4 Community Events/Networking Events 6 Oceanside High Career Pathways Program 10 Welcome New Chamber Members 12 A Breast Cancer Survivor Speaks Out 13 PJ Graphics: 30 Year Chamber Members 14 Thank You Renewing Members 16 Economic Development News 20 Brought to You By Water

We have organized 6 Task Force groups to help us accomplish our goals for the coming three years. Here’s a quick overview of the work that is in progress... Public Policy Our Public Policy Task Force has met several times to review the Chamber’s policy platform and revise it to allow for more latitude to join statewide and/or regional coalitions in support of business-friendly legislation or in opposition to legislation that will have a negative impact on our business community. We have nearly completed the first draft of the document and plan to put some finishing touches on it before it goes to the Chamber Board for approval this summer. Going forward, the Public Policy Task force will meet quarterly to review legislative proposals that were not included in our original approved guidelines in order to keep them as a living and relevant document. Military Outreach The intent of our Military Outreach plan was to create mentorship and internship programs for transitioning servicemembers. As our first step, we have developed and rolled out a brand new Associate Membership program for transitioning servicemembers. This is a subject of a separate article on the next page. Economic Development The Chamber has been an active voice for business on issues such as land use/zoning and property rights. Most notably, the Chamber has taken a lead in the opposition of the SOAR Initiative and has commissioned an economic impact study that spells out the negative impacts this initiative could have on our city. Read the entire report at The Chamber also partnered with the City’s Economic Development Department in the creation of Oceanside’s 1st Annual Oceanside Cares Business Walk. Dozens of businesses were visited by teams from the City and Chamber, with the intent of better understanding their needs and determining how we can effectively serve our local businesses.

The Oceanside Chamber of Commerce would like to thank the following Chamber Partners for their generous financial contributions to the Chamber’s program of work.





For more information about how your company can participate in the Partner Program, please contact Scott Ashton at 760-722-1534

Workforce Development The Chamber continues to invest in our future workforce by supporting initiatives such as Oceanside Promise and the Unite North County programs. Both of these organizations are focused on aligning the vast array of services in our communities in order to better serve our youth, the future employees of our local businesses. Neighborhood Business Outreach When the City of Oceanside went to council districts last year, the Chamber determined to use this as an opportunity to create outreach programs to serve the businesses in the various districts. This is beginning to take form, as the City will be holding its first district elections this fall (for districts 1 and 2, the two northern districts). The Neighborhood Business Outreach Task force will sponsor a “Meet the Candidates” Mixer in each of the two districts this fall, while the Chamber’s Business and Community Political Action Committee will sponsor candidate forums. Food Service Industry Support Our work in this area has been focused on enhancing communications with the restaurant community on issues impacting their industry. A recent example

included outreach to the restaurants on new regulations regarding disposal of organic waste. We have also begun communications with the California Restaurant Association on legislative issues of relevance to our restaurants. Late last year, the Chamber produced Oceanside’s first annual Best of Oceanside Restaurant Guide, providing community members and visitors the most comprehensive printed guide to local dining opportunities. In addition to these six Strategic priorities, the Chamber continues to provide a wide variety of networking events and business education programs. We have also continued our commitment to promoting our community, with our series of “Best of Oceanside” publications and high quality community events. Whether or not you have time to personally attend Chamber events or meetings, your investment in the organization is critical to our continued movement on the strategic priorities I have outlined above. As always, we are grateful for the ongoing support of our business community.

MILITARY MENTORSHIP PROGRAM L AUNCHES As part of its 3-Year Strategic Plan, the Oceanside Chamber has rolled out its new Military Mentorship Program to serve transitioning servicemembers. The program is designed to provide opportunities for participants to develop and practice their networking skills and take advantage of business training opportunities. The servicemembers are invited to participate in a 6-month associate (non-business) membership at no charge, providing access to a wide variety of networking events and business workshops. Each participant is assigned a Chamber member mentor to help them navigate the events and make new contacts.

Mentor training has been led by Patricia Reily of California State University San Marcos and Sarai Rogers of Pacific Marine Credit Union, who have put together a comprehensive presentation to equip Chamber members desiring to serve as mentors. The Chamber is partnering with California State University San Marcos, Veterans Chamber of Commerce and Veterans Business Outreach Center to provide customized educational and networking opportunities for the participants. This summer’s events include a LinkedIn for Military workshop hosted by CSUSM and an Entrepreneurship workshop taught by the San Diego Veterans Chamber.

Nearly 20 Chamber members have already signed up to serve as mentors and the Chamber has begun outreach to invite servicemembers by holding educational briefings on Base. | Summer 2018

Oceanside Chamber of Commerce Quarterly Business Journal | 1

s g n i t t u C n Ribbo


VETERAN OWNED CHIROPRACTOR OFFICE CELEBRATES ONE YEAR IN BUSINESS On Friday, March 23 Health From Within celebrated their one year anniversary with the Oceanside, Vista and Carlsbad Chambers. Oceanside Princesses and a representative to Congressman Darrell Issa were also in attendance. Health from Within is a family owned and operated wellness center located in Carlsbad. Owners, Drs.Cordie and Tania Williams are highly trained holistic neurological chiropractors. Their team of professionals specialize in Curve Correction Techniques, Activator, Pediatrics, Pregnant Moms, ICPA Webster’s Technique Certified, Veterans with PTSD and much more.

On Saturday, March 31st the Sonora Refillery celebrated their grand opening at 1012 S. Coast Hwy., Ste. A in #Oceanside. Owner, Marissa Figueroa invited members of the community to a neighborhood cleanup prior to the event. Mayor Weiss came out to show his support for the new business along with our Oceanside pageant girls and Chamber ambassadors. Sonora Refillery carries eco-friendly, plant based, and sulfate free products from essential oils to cleaning products. Products like shampoo and lotion are sold by the ounce making it convenient to refill containers from home or at the store for purchase while also generating less waste.

LOCAL, HEALTH-BASED CAFÉ OPENS ON THE STRAND On Saturday, March 24 Aqua Café Celebrated their grand opening inside Tyson Street Park on the strand in Oceanside. Owner, Mike, treated guests to samples of their menu’s most popular items. The Aqua Café team was joined by members of the Oceanside Chamber and community. Oceanside Princesses and Councilmember Esther Sanchez were also in attendance. The Aqua Café uses natural and organic ingredients to create a healthy menu with optimum flavor. They offer premium healthy desserts, all-natural electrolyte fruit elixirs and much more.

2 | Oceanside Chamber of Commerce Quarterly Business Journal

NEW CANNABIS CONSULTING BUSINESS COMES TO OCEANSIDE On Tuesday, April 3rd One Minute Cannabist celebrated their grand opening at 3041 Industry St., Ste. B in Oceanside. Members of the community, Chamber staff, ambassadors & CEO came out to show their support with a ribbon cutting. They were also joined by Council Member Jerry Kern and Deputy Mayor Chuck Lowery. Owners Robbin and Terry invited members of the community to come out and learn more about their services. One Minute Cannabist is a new concept in cannabis education offering a safe solution to those interested in its medicinal properties. A quick workshop was held for those wanting to know more about the industry and what services the new business offers. Summer 2018 |


NEW ESCAPE ROOM OPEN IN ARTIST ALLEY On Thursday, April 6th the School of Hard Locks Had their grand opening celebration at their new location at 212F N. Coast Hwy. inside Artist Alley. The School of Hard Locks is a new and exciting escape room with a unique theme. Owners Sandy and Tony invited the community out to take a first look at their newly established location here in Oceanside. They told the story about how the School of Hard Locks concept came about and what they might expect when booking a room to “escape�. Oceanside Chamber staff, ambassadors & CEO came out to show their support with a ribbon cutting ceremony along with one of our Oceanside pageant girls.

On Wednesday, April 18th Golden Corral invited the Oceanside Chamber Staff & Ambassadors along with local City employees and representatives for a V.I.P reception and complimentary Golden Choice Buffet to celebrate the pre-opening of their newest location at 491 College Blvd in Oceanside. The new restaurant drew a large crowd including Councilmember Jack Feller. Golden Corral is supporting local by hiring team members within the community. In addition to their dine-in option, they also offer catering.

INTERNET BROADCAST & RECORDING STUDIO On Saturday, April 21st Global City Media Center celebrated the Grand Opening of their location at 102 Copperwood Way, Ste. H in Oceanside. The center drew a crowd filled with local residents, Chamber Staff & Ambassadors and even Oceanside Mayor, Peter Weiss showing support. The event featured both live music and radio shows. Global City Media center hosts the internet radio broadcast by World Tuned Radio. They offer a space to do videography, photography, vocal recording and even perform. The Oceanside Chamber of Commerce is excited to announce an opportunity to explore China for a once in a lifetime trip on October 13-21, 2019. Citslinc International, Inc. and the Oceanside Chamber are partnering up for a nine-day trip through historical and business adventures in China. The trip will consist of deluxe tours in Beijing, Shanghai, Suzhou and Hangzhou, and an opportunity to network with local Chinese business. The tours will include the Great Wall, Ming Tombs, Tian An Men Square, Pudong Economic Development Zone and more. The trip package rate is $2,099, and this includes the | Summer 2018

roundtrip international airfare and Chinese domestic airfare, four-and-five-star hotels, three meals per day, fluent English-speaking tour guides and entrance fees for attractions. There is also an opportunity to attend the Terra-Cotta Warriors Tour for an additional charge. This trip is open to Chamber members, business leaders and friends. For further information: Tracy Chin, Oceanside Chamber of Commerce 760-722-1534 Ext. 103 Tour Operator, Citslinc International, Inc. 844-262-1100 Oceanside Chamber of Commerce Quarterly Business Journal | 3

Community Events Board of Directors:

Debra Allen Eternal Hills Memorial Park, Mortuary and Crematory, FD-234 Charlie Anderson Privateer Coal Fire Pizza Bill Birnie, Vice Chair Pacific Marine Credit Union Marva Bledsoe, Secretary/Treasurer Women’s Resource Center Leslee Gaul Visit Oceanside Conference and Visitor Bureau Julie Hiltsley Finance of America Mortgage – Julie Hiltsley Kristen Huyck MiraCosta College Lori Lawson New Line Associates Deanna Lorson City of Oceanside Robert Lustig Military Automotive Assistance Program (MAAP) Nicole Magnuson Oceanside Promise Cristian Manzano Wells Fargo Bank (Rancho Del Oro) Maria Mingalone Oceanside Museum of Art Col. John Polidoro USMC United States Marine Corps Patricia Reily, Ed.D. Cal State San Marcos Jessica Shrader Tri-City Medical Center Bruce Tait Masson & Associates, Inc. Joshua W. Van Orden, Chair Oceanside Therapy Group Bob Waite AFLAC – Bob Waite Kevin Witowich, Immediate Past Chair BBVA Compass Investments – Kevin Witowich Adaline M. Woodard San Diego Gas & Electri c Rick Wright MainStreet Oceanside

JULY July 14 Downtown History Walk July 27-29 Supergirl Pro at the Oceanside Pier

AUGUST Aug 1-4 Oceanside International Film Festival Aug 11 Downtown History Walk Aug 18-19 World Bodysurfing Championships at the Oceanside Pier SEPTEMBER Sept 3 Sept 8-9 Sept 16

Labor Day Pier Swim at the Oceanside Pier Surf for the Sea Competition at the Oceanside Harbor Tiki Swim at Oceanside Pier and Harbor


Scott Ashton

Chief Executive Officer

Tracy Chin

Finance and HR Administrator

Vannie Colon

Customer Service Specialist

Quinton Harmon

Membership Services Assistant

Kristi Hawthorne

Director of Events and Military Outreach







Melony Kofahl

Customer Service Specialist

Emerald Lowe

Membership Services Coordinator

Pam Rumer

Oceanside Chamber of Commerce 928 N. Coast Highway, Oceanside, CA 92054 (760) 722-1534 •

VP of Business Development

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Networking Events

Networking events are open to Oceanside Chamber members. For more information about these events, or to attend as a prospective member, contact Emerald Lowe at (760) 722-1534 ext. 110 or email

FIRST TUESDAY COFFEE A casual morning of coffee and treats in a roundtable networking setting. Share a business card and get your “elevator pitch” ready. Free to Chamber members. Visitors welcome with registration.

Chamber conference room • 928 N. Coast Highway 8:00-9:00am August 7, September 4, October 2

SECOND TUESDAY BEER N BRAGGIN Social Meet-Up with no agenda and no host-bar. Make new friends and enjoy a happy hour after work. We meet from 4:30pm – 6:00pm and open to the public. Chamber membership not required.

August 14 @ Breakwater Brewing September 11 @ Killer Pizza from Mars October 9 @ Barrel Republic

BUSINESS MIXERS Join us for an evening of networking, appetizers and prizes. A portion of our raffle will benefit a local non-profit organization.

August 16 @ New Venture Church September 26 @ TENTEN

WHAT IS PLATES FOR 8? Plates for 8 provides a chance for 8-12 Chamber Members to meet for lunch or happy hour and learn more about each other’s business. A Chamber representative facilitates the event to provide an in-depth networking opportunity. This is an industry specific networking event so RSVP’s are necessary. The only cost to attend is your meal. For more info, visit

July 14 @ Saint Tropez Bistro & Beyond Aug 16 @ Killer Pizza From Mars Aug 27 @ Mimi’s Cafe Sept 19 @ Oceanside Broiler | Winter 2018

Oceanside Chamber of Commerce Quarterly Business Journal | 5



Among the initiatives of Tom Torlakson, California year. The Public Service Pathway with the Health State Superintendent of Public Education, and support Careers Academy, Academy of Justice and STEM students’ social and emotional learnings and to invest Teach 2 Learn. The Environmental Science and in Career Education, prepares studentsInnovations, Engineering PathwayUtilizing with the Environmental WithTechnical support from which Strategic Energy our new, state of for the challenging careers of the 21st century and gives Science Academy and Academy of Engineering. students will learn about renewable energy, enviArts Center, students in th them cutting-edge knowledge about career options, The Arts, Digital Media and Design Pathway ronmental issues and careers in Energy bythe taking technology, and skills required for success in adult life. with Visual Arts Academy andabout Performing more theArts Arts and E Academy. The Business Innovation and Global such Introduction to(OHS) Green Technology Overcourses the last two yearsas Oceanside High School try through courses such D Entrepreneurship Pathway. has been working to transform its current school

Environmental Science Academy

Arts, Digital Media & D

and Advanced Green Technology.

Production, Concert and

structure into four career pathways. The process of All pathways will be grounded in the four pillars of Concert and Show Choir. redesigning OHS began in January 2017, by forming Linked Learning which include: a Design Team consisting of teachers, administrators, Rigorous Academics: Academics that prepare students, parents, Mira Costa College staff and local students to take credit-bearing college-level courses CTE courses are, Video an business owners. Students, parents and teachers Students will take classes such as Electric Circuits and be university admissible, maximize articulation were all asked to provide input around what career Animation, between high school andComputer post –secondary programs of Pho and Microcontrollers, Computer Programing pathways were of interest to them. The Design Team study, and facilitate and accelerate post- Broad Graphiccompletion Designofand Computer Students will also alsoand lookedAP at data from the SanScience. Diego Workforce secondary credentials, certificates and degrees. Partnership to identify the industry growing industries in ourguest speakers, learn about the through Career-Technical Education: Technical training county. To create our pathway structure the Design A-G appro that is embedded throughPalomar a sequenceCollege of classes and work experiences internships. Team used abased change design process thatand was inspired integrated with academic content standards, aligned by well known research institutes such as IDEO and with career opportunities in a variety of high-need, high the Henry Ford Institute. After many prototypes and skill occupations, including opportunities for stackable soliciting feedback from all stakeholders, the following certificates, credentials, or degrees where relevant. pathways be implemented the next school In will each Pathway, during students will have opportunities to see the various aspects of e

Academy of Engineering

6 | Oceanside Chamber of Commerce Quarterly Business Journal

Summer 2018 |

Work Based opportunity, Learning: and success. 1 Pirates Cov Work-based Oceanside 760-901-8200 learning High currently sequences has a wellthat reach established from career pathway that awareness and has been exploration recognized by into postthe state to the secondary Art Performing “Building within the pathways....... “Building within the pathways....... be one of the training and academies his pathway will learn In this pathway students will be prepared fortop education, in California, Entertainment indusproviding a career in business and how to succeed in aour Health opportunities to apply core academic content and Drama 1 and 2, Play Careers Academy.will Currently in the Health global economy. Students takestudents courses such technical training, while developing the skill, Careers Academy earn 12 units from Mira Costa d Jazzcompetencies Band as and well as dispositions that are ascritical. Virtual Enterprise Economics, Financial College, 7and from Palomar College and 5 for Cal State

Design Academy

Business Innovation & Global Entrepreneurship Academy


Comprehensive Support Services: Comprehensive University Marcos. Students also receive the CPR/ Algebra, Statistics andSanComputer Applications. support services that are embedded as central First Aid certificate and a First Responders certificate components of a program of study, address unique as well. Students graduating meet the criteria to apply nd Digital Media, 3D needs of individual students, and include academic and for positions such as Medical Assistant and First socio-emotional supports, to ensure equity of access, Responder. otographic Imaging,

dcast Journalism.

The process of redesigning OHS began in oved January 2017, by forming a Design Team consisting of teachers, administrators, students, parents, Mira Costa College staff and local business owners.

Teachers and students are in cohorts, which means a team of teachers from each core content area share the same group of students. This structure will help prepare our high school students for a full range of post-graduation opportunities because in addition to rigorous academics, each pathway centers on increased student proficiency in vital areas such as critical thinking, problem solving, media and information

each career through guest ” speakers, work based experience and internships. | Summer 2018

Oceanside Chamber of Commerce Quarterly Business Journal | 7


Public Service Pathway

Health Careers Academy

literacy and collaboration, all essential skills in the California Partnership Academy workplace.

2016-17 Distinguished Academy

With the implementation of pathways we have added additional the pathways. We added Healthcourses careerstoissupport a program that prepares Career Technical Education classes such as Introduction students for a career in the medical community to Green 21st Entrepreneurship, ThisTechnology, academy comprises a sequence ofTV, health Video and Digital Media, Medical Occupations/First related courses such as Medical Assisting Responders just to name a few.

Administrative, Medical Terminology, Medical

The staff at Oceanside High School isClinical workingAssisting hard to Occupations/First Responder, keep with up with the growing urgency to prepare students Anatomy and Physiology. for 21st century challenges utilizing Project Based Learning. Through designed project experiences, Academy of well Justice students learn how to contribute to team think Students will prepare for careers in efforts, Law or Law critically, solve problems creatively and communicate Enforcement. The program will help them gain

foundational and operations knowledge of the entire justice system. Students participate in a sequence of courses such as Introduction to Criminology and Justice, Forensic Science, and Foundations of Law Enforcement.

Arts, Digital Media & Design Pathway

STEM Teach 2 Learn

Environmental Science & Engineering Pathway

Environmental Science Academy

effectively, all while engaging in Energy deep learning of With support from Strategic Innovations, important content. students will learn about renewable energy, envi-

ronmental issues and careers in Energy by taking In preparation for this transformation teachers spent courses aspathways Introduction to Green Technology time withinsuch their visiting local businesses, reconnecting themGreen to theTechnology. world of work. Teachers and Advanced visited the City of Oceanside, FedEx, Hydranautics and Parallax Designs. Partnership with business is very Academy of Engineering important to the pathways and Oceanside High School Students will take classes such as Electric Circuits is looking to expand and build many partnerships and Microcontrollers, Computer Programing with theand local business community. We encourage local AP Computer Science. Students will also businesses to bring their world of work to the classroom, learn about the industry through guest speakers, allow field trips and well prepared seniors to intern. work based experiences and internships.

Arts, Digital Media & Design Academy

Utilizing our new, state of the Art Performing

Ut Ar m try Pr Co

CT Co Gr


Anyone interested please contact Oceanside High School at 760 901-8204.

In each Pathway, students will have opportunities to see

Business Innovation & Global Entrepreneurship Pathway

This course of study focuses on the teaching practice and developing knowledge, skills and abilities to become an effective classroom teacher with a focus on math or science. Students participate in the sequence of courses such as Child Psychology of Children 1 and 2 and the STEM Teach 2 Learn course.

8 | Oceanside Chamber of Commerce Quarterly Business Journal


Summer 2018 |

Business Innovation & Global Entrepreneurship Academy

Eat local. Live local.


Eating local takes on a whole new meaning at North River Farms. Cultivation and collection will coexist in this neighborhood built for a better, more holistic future. Built to enhance the community, North River Farms is a catalyst to a new era of agricultural understanding. Located in the heart of Oceanside, North River Farms reimagines quality of life by planning a multigenerational neighborhood that honors traditions and fosters the imagination. Preserving 30 acres of farmland and adding miles of trails, North River Farms will connect South Morro Hills with Arrowood, Melba Bishop Park and the San Luis Rey River Trail. Initiating the agritourism movement for South Morro Hills, makers will convene to create, farmers will gather to grow, and families can come together to enjoy. The farm, farmers market, maker spaces, lodging and homes are all designed at the highest level of sustainability and energy efficiency. With a spirit that harkens back to the agricultural roots of the region, the community has been designed for a modern agricultural era. Come for a day, stay for a week, or build a life. Visit to stay in the know. | Summer 2018

Oceanside Chamber of Commerce Quarterly Business Journal | 9

WELCOME NEW MEMBERS Altitude Trampoline Park-Vista

Gov Group

1928 Hacienda Dr Vista, CA 92081 Entertainment

Carlsbad, CA 92010 Computer Services

(760) 842-5142

Great, LLC.

Americas Publisher, LLC PO Box 777116 Henderson, NV 89077 (702) 476-9186 Military Marketing

Anita’s Fine Mexican Restaurant 1714 South Coast Highway Oceanside, CA 92054 (760) 722-6323 Restaurants - Mexican

Bella Lenga Multilingual Learning, LLC 509 Sportfisher Dr. Oceanside, CA 92054 Education Program

(858) 751-4810

(760) 822-8684

(865) 803-7404

Harvest Time Produce, Inc. 303 Via Del Monte Oceanside, CA 92058 (760) 722-6969 Fruit and Vegetables - Wholesale

Hibdon Orthotics & Prosthetics 4317 Black Canyon Way Oceanside, CA 92057 (760) 964-9513 Medical Oceanside, CA 92056 (858) 837-4717 Government Contracting and IT Services

Milestone House

CITSLINC INTERNATIONAL, INC. 108 N. Ynez Ave., Ste. 205 Monterey Park, CA 91754 (626) 571-0616 Travel Agencies

FoxFury, LLC 3528 Seagate Way, Ste. 100 Oceanside, CA 92056 (760) 945-4231 Lighting

Golden Corral 491 College Blvd Oceanside, CA 92057 Restaurants - American

503 Forrest Bluff Encinitas, CA 92024 Consultants

KNC Strategic Services

Body Nirvana Oceanside, CA 92056 Massage

OOLY, LLC (760) 736-3700

(760) 639-6240

1816 Portofino Drive Oceanside, CA 92054 (760) 433-6361 Youth Programs

MTA Consultants Collective

3923 Oceanic Dr., Ste. 100 Oceanside, CA 92056 (760) 231-7603 Gifts & Stationary

Paul Laslo & Associates Temecula, CA 92592 Advertising Specialities

(951) 506-2371

Red Lobster 2471 Vista Way Oceanside, CA 92054 Restaurants - Seafood

(760) 722-0527

Saint Tropez Bistro and Beyond 524 S Coast Hwy Oceanside, CA 92054 Restaurants - Cafe

(760) 966-0985

Studio Ace 3861 Mission Ave., #B3 Oceanside, CA 92058 Arts and Entertainment

(760) 730-5203

The Simpleloan Group powered by Prime Mortgage Lending and Equity Services, Inc.

Oceanside, CA 92057 (760) 712-0143 Health and Wellness

2110 S. Coast Hwy. 101, Ste. D Oceanside, CA 92054 (570) 764-1494 Mortgage Loans

North County LGBTQ Resource Center

Unity Group Fitness LLC

3220 Mission Ave., Ste. 2 Oceanside, CA 92058 (760) 994-1640 Clubs and Organizations/Non-Profit

305 Trunks Bay Oceanside, CA 92057 (760) 573-8297 Health and Fitness

Ocean Side Restoration 105 Copperwood Way Oceanside, CA 92058 (760) 231-1003

Fire, Water & Mold Damage Restoration 10 | Oceanside Chamber of Commerce Quarterly Business Journal

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Intuitive technology to growth Let’sfuel Doyour Something

Are You in Compliance with State and Federal Labor Laws for 2018 and 2019?


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Every hour you spend on payroll and HR is one less hour for promoting/marketing your business, serving customers, and driving revenue and growth. That’s why we designed Paychex Flex, our cloud-based HR solution, to be exceptionally easy to use – so you’ll be free to focus on what’s important. Intuitive, userfriendly interface

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Paychex Flex can help Employer capabilities: you run a smarter business with more •Enter and submit payroll – start on your desktop, finish on your phone. than 160 standard reports and dashboards •Get employee data and reports on the go. We proud – plus theare flexibility of members of the Oceanside Chamber of Commerce, and we work closely •Access retirement, insurance, and FSA and administrator views.Resource Compliance! fullywith customizable and the Chamber to provide them with Payroll Services Human configurable analytics.

Greetings from your Oceanside Paychex Team!

are excited to work with so many•Receive greatpush local notifications for important events. businesses!  As Labor laws are constantly changing, and our job is to ensure each business within the Chamber is protected, we are offering each Oceanside Chamber of Commerce business a no obligation free HR assessment, plus an additional 10% discount on new Paychex services.

VERY PLEASED There are numerous complexities associated with running a small business in California. The Oceanside Chamber of Commerce is very pleased to have a partner like Paychex to help us navigate those waters and stay in compliance with all the rules and regulations. Scott Ashton CEO

We’d love to meet you! Please call Eva Dupont or Mike Brown to schedule your free HR Assessment today! Mike Brown

Oceanside Chamber of Commerce 928 N. Coast Hwy Oceanside, CA 92054

Small Business Consultant


(781) 603-3428


Eva DuPont HR Consultant

(858) 805-1924


Our partnership with Paychex has changed the way we run our business. Paychex has shown us the way to not only be compliant, but also stay up-to-date on the changing rules and regulations. Eva DuPont, is professional, and she really understands our needs. It’s refreshing to know that we have someone that will adapt to our schedules and time. Tore Trupiano General Manager

Dominic’s Italian Restaurant 268 Harbor Drive S Oceanside, CA 92054


SNOWBALL IN A SNOWSTOR M Until after her mammogram five years ago, Sue Glaze had no idea she had dense breasts. Then a cancer diagnosis, two lumpectomies, and five weeks of radiation rocked her world. Today Sue is outspoken about how SonoCiné can help women with dense breasts – and why it’s critical to know if you have them... SonoCiné community champion Sue Glaze told us, “Every year I would have to drive to Pasadena to have my exam. But not anymore. With my history I just have to watch it. I’m not taking any chances and I urge other women to play it safe, too. It could save your life.”

If ever there was a woman who needs to be hypervigilant about her annual breast exams, it’s local resident Sue Glaze. But for Sue – along with one out of every two women reading this story right now – an annual exam has to mean more than a mammogram. Because dense breast tissue, which shows white on a mammogram in the same way that breast cancer does, makes spotting small tumors simlar finding a “snowball in a snowstorm.” The donor-funded SonoCiné, which is available in San Diego County exclusively at Tri-City Medical Center, gives radiologists a way to see through that snowstorm, detecting tumors in dense breasts the size of a lentil.

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Dense breasts, tiny tumors After a cancer diagnosis, two lumpectomies, and five weeks of radiation, Sue Glaze is now a survivor. And she’s not wasting any time telling every woman she knows about how important SonoCiné is to detecting tiny tumors in dense breasts – as well as encouraging women to know their breast density. “Three quarters of all women don’t know they have dense breasts. You can’t tell by self-examination. But for women like us, over fifty percent of all tumors will be missed by mammogram alone. So be sure to ask about your breast tissue classification. With SonoCiné at Tri-City, if there’s a breast cancer history in your family, or if you have dense breasts or implants, this is huge. If I can save even one life, telling my story will be worth it.” To schedule your breast screening, or for questions about the new SonoCiné and how it could help you, call Tri-City Medical Center at 760-940-5017. We’re here to help.

Summer 2018 |

PJ GRAPHICS CELEBRATING 30 YEARS AS OCEANSIDE CHAMBER MEMBER P J Graphics is celebrating its 30th year as a member of the Oceanside Chamber, while owners Tom and Helen Hartley have been in business for over 40 years. The Hartley’s bought the business which was originally called Pee Jay Rubber Stamp. They moved in to an empty Hughes Aircraft building on Oceanside Boulevard where they set up shop as P J Graphics. After a dozen or so years they relocated further east at the corner of Oceanside Boulevard and Garrison where they remained for 25 years. Helen and Tom met while in Panama in 1967. They were soon married and Tom was promptly sent to Vietnam where he fought and was wounded in the Tet Offensive. He arrived back to the United States on a stretcher at the Camp Pendleton Naval Hospital. Tom got involved in the Oceanside Chamber in the 1980s, serving on the board and in 1986 he served as President as the Chamber celebrated its 100th anniversary. He served another term in 1987, the same year their daughter Debbie was crowned Miss Oceanside. Their son Lance Hartley has worked alongside his parents at P J Graphics for 25 years.

The Hartley’s recently purchased and moved into their newest location a year ago at 2605 Oceanside Boulevard. They’ve come a long way from selling rubberstamps and have branched out to printing, engraving, wide format print and silk screening. Tom says they’ll “print everything but $100 bills.” Both Tom and Helen are happy to see the changes in Oceanside in recent years, especially in the downtown area. They are optimistic for the future and see their longevity both as a personal success as well as a community one. They are grateful for their loyal customers and welcome Oceanside’s newest businesses and entrepreneurs.


Voters in the City of Oceanside will be asked in November 2018 to consider an initiative, commonly known as the SOAR Initiative, which would require public approval for any change in the zoning of land currently designated for agriculture or open space. Because most open space used for parks and recreational activities is City-owned and already requires a vote of the people for any zoning change, the Initiative primarily involves the future of the 3,340 acres of agriculturally-zoned land in the northeast part of the City known as South Morro Hills. The SOAR Initiative has many worthy goals, including protecting the environment, helping agriculture, and creating a City with a high quality of life. This study analyzes the direct and indirect effects the Initiative would produce, including some of the unintended consequences. The results would likely be very different from those envisioned by the individuals who drafted the Initiative and those who have supported it. Key takeaways include the following: • Other communities adopting a SOAR Initiative or similar policies have suffered slower job gains and rising home prices. Ventura County, which has been the template for Oceanside’s Initiative, has shifted from a region outperforming the State to one of underperformance. Companies have departed the County in record numbers. • Oceanside faces a housing crisis, as home prices have been rising at a 10% pace during the past five years while wages have increased by less than 2.5% per year. • The City has achieved less than 15% of its State-mandated housing target for 2021, whereas it should be at more than 50% of its goal by now. The Initiative would make it exceedingly difficult for the City to achieve its future housing goals. • Companies’ primary constraint now involves the supply of workers, which in turn depends on the availability of housing. Without adequate housing businesses will be forced to either downsize or leave the City. The complete study can be downloaded at | Summer 2018

Oceanside Chamber of Commerce Quarterly Business Journal | 13

M E M B ER S H IP R EN 70-75 Years as Member Cramer Jackson

61-65 Years as Member Martha (Marti) Farris

41-45 Years as Member Hunter Steakhouse of Oceanside Oceanside Marine Centre Inc

36-40 Years as Member Oceanside RV Park San Diego Gas & Electric

30-35 Years as Member Manheim San Diego Auto Auction, Inc. Oceanside Sea Lions

26-30 Years as Member Mission Animal & Bird Hospital Pacific Animal Hospital The Salvation Army – Oceanside Corps

21-25 Years as Member AwardSource, Inc. Boat Rentals of America Coldwell Banker/ Jason Nagy Mastertech, Inc. Oceanside Marina Suites at Oceanside Harbor Pacific Coast Real Estate Port-of-Subs

Quality Inn & Suites Real Property Management Rodeway Inn

16-20 Years as Member Automobile Club of Southern California BeachFront Only Vacation Rentals Len’s Auto Body Merrill Gardens at Oceanside Ocean Hills Country Club Homeowners Association Oceanside Abbey Carpets Oceanside Rotary Club Pacific View Charter School Rockin’ Baja Coastal Cantina Star Theatre Company Walmart #2494

11-15 Years as Member California Bank & Trust Carefree Spa Double Diamond Insurance Hobie Cat La Quinta Inn Oceanside Lincoln Military Housing Omni Financial OneSource Distributors, LLC Pollos Maria Wells Fargo Bank (Oceanside/ Hwy 78)

14 | Oceanside Chamber of Commerce Quarterly Business Journal

6-10 Years as Member Batteries Plus Bulbs Breakfast Club Diner Fratelli’s Italian Kitchen Greater Tri Cities IPA Medical Group Mimi’s Cafe Motel 6 #679 NOVA Biologics, Inc. Oceanside Jewelers Piazza D’Oro Rookies Restaurant & Sports Bar San Luis Rey Bakery and Restaurant TENTEN Oceanside The Super Dentists Veterans Association of North County (VANC)

1-5 Years as Member 101 Bagels & Subs Air Methods/Mercy Air Ali Peterson Photography All Day Heating and Air Conditioning American Plumbing Heating & Air Beach Hut Deli Buffalo Wild Wings C2ITpros California Coast Credit Union Carlsbad Wellness Clinic Conover Public Relations & Marketing Epiphany ADR Firewater Saloon Frazier Farms Oceanside Friends of Oceanside Parks

Summer 2018 |

N E WA L S Grand Canyon University Humana iFLY Oceanside Jakprints JaniExpress Killer Pizza From Mars Knockout Pizza Lawyer Referral Service of the San Diego County Bar Association Lighthouse Fish and Seafood Market/Oyster Bar LOL – Life of Liberty LP Fishing Supply Mariposa Ice Cream Oceanside Pier Media 78

Members Who Renewed During the 3rd Quarter 2018 (Prior to June 13th)

Nautical Bean Coffee Co., Inc. North County Veteran’s Stand Down Oceanside Adventures Oceanside Beach Rental Oside E-Rides Pacifica Senior Living Oceanside Pick Up Stix Ramada Inn Oceanside REACH Air Medical Services Rotary Club of El Camino Real San Diego Coffee, Tea & Spice, Inc Solutions for Change South O’ Internet Services Spectrum Sports Management, Inc. Tap That Draft Beer Services and Tap Room

US Bank USA Imaging Supplies World of Wellness Healing Care

For a list of upcoming events, visit us at | Summer 2018

Oceanside Chamber of Commerce Quarterly Business Journal | 15







The Economic Development Team is thrilled to announce that we have a new website at www. It has a whole new look to reflect our new brand colors and logo, along with new navigation, and new dropdown menus. We’ve improved the construction of our content, so you’ll get more from a quick read. There’s a whole host of smaller but impactful changes, all to make your experience of the site that much better for you. We have also created a host of new graphics, a new brand and tagline; “Oceanside an Original at Work!” We hope you like the changes, and if you have any feedback, please let us know on Facebook, Twitter or email us at:











The Economic Development Team is thrilled to announce that we have a new website at It has a whole new look to reflect our new brand colors and logo, along with new navigation, and new dropdown menus. We’ve improved CONSTRUCTION UPDATE... the construction of our content, so you’ll get more from a quick read. There’s a whole host of smaller but impactful changes, all to make your experience of the site that much better for you. We have also created a host of new graphics, a new brand and tagline; “Oceanside an Original at Work!”



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We hope you like the changes, and if you have any feedback, please let us know on Facebook, Twitter or email us at:


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Construction has started on the 83,650 sq. ft. Winco Foods located in the Camino Town & Country shopping NEWS IS A PUBLICATION center. will be the second store in North San Diego County. New tenants that have recently opened are Auto OF THE CITYThis OF OCEANSIDE’S ECONOMIC DEVELOPMENT DIVISION. Zone, Sleep Number, Valerie’s Taco Shop, and Phenix Salon Suites. Opening soon is Gymboree Play & OCEANSIDE NEWS IS DEDICATED TO C I T Y O F O C E A N IDE Music, Zpizza, Board &S Brews Specialty Sandwiches and Nutrishop. DEVELOPMENT NG A STRONGECONOMIC PARTNER WITH BROKERS,DIV. 300 NORTH COAST HIGHWAY EVELOPERS, BUSINESSES, AS WELL AS OCEANSIDE, CA 92054-2885 BUSINESS LEADERS AND COMMUNITY FOR NOTEWORTHY NEWS LEADERS. WE WELCOME YOUR INPUT TARGET OCEANSIDE EAST is now open at 471 College Blvd. in the Mission direct: 760.435.3357 Marketplace shopping center. This Target is a smaller version of the typical Target store AND YOUR NEWSWORTHY which also includes a CVS Pharmacy and Starbucks. Target hired over 169 employees INFORMATION FOR OUR at this location. PUBLICATION. CHECK US OUT ON FACEBOOK & TWITTER

In recent years Mission Marketplace has seen some great additions with Ross, PetSmart and Sprouts; other tenants include Big Lots, Rite Aid, Fitness 19, The Avenue and several places to eat like Ohana Hawaiian Bbq, Mountain Mikes Pizza and Victoria’s Mexican Food. Also coming into the center next year will be Golden Corral. Check out the Mission Marketplace website for upcoming events happening at the center:



16 | Oceanside Chamber of Commerce Quarterly Business Journal

direct: 760.435.3357 CONSTRUCTION UPDATE...

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Pacific Coast Collection - Phase I Building 3, a 124,581 SF building located at 1319 Rocky Point Dr. is now complete. Phase II has started grading the pad for Building 4, a 112,262 sq. ft. building. Bu Oc Below Five and Old Navy located at 2150 Vista Way in Pacific Coast Collection - Phase I Building 3, a Golden is now open atCenter 491 College Blvd. in the PacifiCorral c Coast Plaza Shopping have started their Leg tenant improvements. Below Five off ers an ever-changing Blv 124,581 SF building located at 1319 Rocky Point Dr. is the Mission Marketplace shopping center. selection of unique and quirky items, catering to teens and now complete. Phase II has started grading the pad for tweens. Ofi Starbucks is now open at 3521 Cannon Rd. in the Palm Tree Building 4, a 112,262 sq. ft. building. Plaza. Grading has started on SDG&E’s Substation on Lot 16 & 17 in Pacifi c Coast Business Park. Congrats to Marissa Figueroa, owner of Sonora Refillery, a participant in the first Merry NOW OPEN... Th Makers Fair in 2016, has opened a brick-and-mortar la P business at 1012 S Coast Hwy. in Oceanside! op Sonora Refillery sells essential oils, shampoo, conditioner, soaps, andMission more. Ave. All ofinSonora’s Bistro is lotion, now open at 608 downtown Hobby Lobby has started tenant improvements on a 60,000 Honey’s Oceanside. products are plant based, sulfate and paraben sq. ft. building at 3514 Plaza Dr. in the College Plaza shopping center. Hobby Lobby is anticipating a fall 2018 opening free, and sold by the ounce giving you the freedom to refill your own containers. If you can’t refill with Sonora Refi llery in person, they offer refill pouches as an alternative. You can also check-out their website at Welcome to SONORA REFILLERY Congrats to Marissa Figueroa, owner of Sonora Refillery, a Oceanside! participant in the first Merry Makers Fair in 2016, has opened a Staples has relocated from 2150 Vista Way to 2180 B Vista Honey’s is now open at brick-and-mortar business at 1012 SBistro Coast Hwy. in Oceanside! Way in the Pacific Coast Plaza. Sonora Refillery sells essential oils, shampoo, conditioner, lotion, 608All Mission Ave.products in downtown soaps, and more. of Sonora’s are plantOceanside. based, sulfate and paraben free, and sold by the ounce giving you the freedom to refill your own containers. If you can’t refill with Sonora Refillery in person, they offer refill pouches as an alternative. You can also check-out their website at Welcome to Oceanside!

COMING SOON... Hawaiian BBQ has leased 401 Mission Ave., Ste C120 in the Ocean Place sq. Cinemas. The 42,731 ft. Big Lots at 1702 Oceanside Blvd. in the

Crunch Fitness is now open at 1767 Oceanside Blvd. in the Oceanside Town and Country shopping center.

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Panda Wok has leased 2,105 sq. ft. at 1836 Oceanside Blvd. in the Frazier Farms Market Center.

Cu Ca pro Everbowl is coming soon to 2535 Vista Way, Ste B. Everbowl fac Honey’s Bistro is now open at 608 Mission Ave. in downtown sells Acai bowls, juices, smoothies and salads. wa Oceanside’s Economic Development Division Oceanside. can provide you with a variety of information and to Everbowl is now open at 2535 Vista Way, Ste B. Everbowl Exhale Restaurant is coming soon to 236 S. Coast Hwy. Please in resources to help your business thrive! contact the Economic Development Team if you need &w sells Acai bowls, juices, smoothies and salads. Downtown Oceanside. int any kind of assistance with your business. For more information, contact Tracey Bohlen, Economic des Golden Corral is now open at 491 College Blvd. in the Mission Surfside PetDevelopment Resort and Grooming has leased 1405 El Camino Manager at 760-435-3351 or email atMarketplace or Patricia Mosher, hom shopping center. Real, Ste 5116 in the Loma Alta shopping center. Economic Development Specialist at 760-435-3357 or email at LaC EOS Fitness is going into the 46,395 sq. ft. former Ralphs site at 3533 Cannon Rd. in the Palm Tree Plaza shopping center. | Summer 2018

Oceanside Chamber of Commerce Quarterly Business Journal | 17

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N O R T H C O U N T Y H E A LT H & W E L L N E S S FA I R On August 9, 2018, from 9:00 a.m. to 1:00 p.m., the Chamber will hold its 13th Annual North County Health & Wellness Fair. This event provides an opportunity for local health & wellness related businesses to promote their products and services. The event also features a variety of health related free screenings to the public. This popular event will feature dozens of healthrelated businesses who will promote their products and services. In addition, a variety of free health-related screenings and demonstrations for the public will be featured throughout the event.

O C E A N S I D E H A R B O R D AY S On September 15-16, 2018 the Oceanside Chamber of Commerce along with Tri-City Medical Center and Genentech will present Oceanside Harbor Days at the Oceanside Harbor. The event will feature arts and craft exhibits, great food and fun activities for the entire family. The event is open from 9:00 a.m. to 5:00 p.m. both days. Two event filled days of sun, sand, and surf provide an outstanding opportunity for residents and neighbors to experience fun activities including the Pirate Village, Arts, Crafts and Food booth areas, Nail ‘n’ Sail Competition, Military, Public Safety displays, and more.

OCE ANSIDE SENIOR EXPO The Oceanside Senior Expo – Active Lifestyles event will be held Thursday, October 11, 2018 from 9 a.m. to 1:00 p.m., at the Civic Center Plaza, 300 North Coast Highway, in downtown Oceanside. This popular event will feature over 60 health-related businesses, nonprofits and senior organizations. In addition, exhibitors have an opportunity to offer variety of free healthrelated screenings and demonstrations for the public. The event is free to the public. Booth space is available for businesses interested in promoting their products or services.

18 | Oceanside Chamber of Commerce Quarterly Business Journal

Summer 2018 |


DAN THE PRINT MAN Don't know where to start? I’m here in Oceanside to help you grow your brand, market your business and create awesome promotional products.

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4.9 325+ Google Reviews Oceanside Chamber of Commerce Quarterly Business Journal | 19 We’re Highly Reviewed!

E V E R Y T H I N G I N S A N D I E G O CO U N T Y I S B R O U G H T T O YO U BY WAT E R By Mark Muir, Board Chair San Diego County Water Authority We’ve got a great thing going here in San Diego County, from the mountains to the coast and from the far northern reaches of our region to the international border. Our economy is strong – one of the largest in the nation – with everything from global giants to startups trying to make a splash. We’ve got the most small farms of any county in the country and innovative industries that put us on the map. And our quality of life is second to none. People come from all over the world to play here and stay here. They come for our attractions, our beer, our climate and everything else this great region offers. That makes me proud to call this place home. And it reminds me that none of this would be possible without one key ingredient: a safe and reliable water supply. Think about it: We get just 10 inches of rain a year at Lindbergh Field. That’s not enough to sustain even a small fraction of what we do here day in and day out. In fact, the last time our natural water resources were sufficient for San Diego County was 1946. At the time, San Diego was just at the start of its renaissance, first as a center of military operations, and later as one of the largest, most vibrant metropolitan areas in the nation.

20 | Oceanside Chamber of Commerce Quarterly Business Journal

Today, we boast an advanced economy that’s still a key military hub, and also a center of manufacturing, brewing, tourism, agriculture and so much else. There are lots of reasons for our collective success, but none more foundational than steady and sufficient water supplies. Water is critical for developing new smart phone technology, next-generation medicines, high-tech military ships and world-class guitars and banjos. And the list goes on. That’s where the San Diego County Water Authority and its 24 member agencies come in. Together, we secure, treat and deliver this vital resource 24/7/365. We do it in pioneering and innovative ways, like new and enlarged reservoirs and the nation’s largest seawater desalination plant. We also work the front lines of water-use efficiency with rebates and resources to stretch every drop, because we appreciate the value of the region’s investments in safe and reliable water supplies. So, every time you slice an avocado on your salad, use your smartphone for directions to the Gaslamp, watch your kid hit a home run on a Little League field, or stroll the tree-lined trails of Balboa Park, remember that this San Diego life is Brought to You by Water. For more on the Water Authority’s Brought to You by Water program, go to

Summer 2018 | | Spring 2017

Oceanside Chamber of Commerce Quarterly Business Journal | 21

Oceanside Chamber of Commerce 928 N. Coast Highway Oceanside, CA 92054

Oceanside Chamber of Commerce Quarterly Business Journal Published by the Oceanside Chamber of Commerce All Rights Reserved


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