Ludovic-Grosjean-Lecturer-Master-Entrepreneurship-Swinburne-University

YOUR VENTURE PLANNING NEWSLETTER Volume 2/ Issue 3

Presentation 11.05.2019

Welcome to the 3rd ‘Your Venture Planning Newsletter’; a new, innovative and interactive platform for content delivery, information and class engagement. I wish you all a very pleasant and enjoyable reading!

Research Paper 19.05.2019

WE WELCOMED IN CLASS

Case Study Report 09.06.2019

QUOTE

Without change there is no innovation, creativity or incentive for improvement.

Those who initiate change will have a better opportunity to manage the change that is inevitable

Elaine Saunders

Ludovic Grosjean

Co-Founder Blamey Saunders Hears

Principal Consultant Ocean Engineering & Consulting

WORKING IN CLASS

READING A BOOK To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

WATCHING AN ENTREPRENEURSHIP MOVIE

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

WATCHING A TED TALK What is your Digital Business Model?

Directed by Martyn Burke, this is a semi-humorous biographical film about the men who made the world of technology what it is today, their struggles during college, the founding of their companies, and the ingenious actions they took to build up the global corporate empires of Apple Computer Corporation and Microsoft Inc.

Many company leaders recognize the threat from digital and the potential opportunity. However, they lack a common language or a compelling framework to help them assess the degree of threat to their business and, more importantly, to give them direction about what they should do. They don’t know how to think about their digital business model. The discussion focuses on four distinct business models to help firms clarify where they stand in the digital business landscape.

Wolfgang Bauriedel, Executive Director, Russell Reynolds Associates Peter Weill, Chairman, MIT Sloan Center for Information Systems Research Stephanie Woerner, Research Scientist, MIT Sloan Center for Information Systems Research