__MAIN_TEXT__
feature-image

Page 1

.

FEBRUARY MARCH 2017

THE CITY MAGAZINE FOR ST. AUGUSTINE

SHOP TALK

Conversations with St. Augustine small business owners – Inventors, Entrepreneurs, Shopkeepers, and Restaurateurs – who are going out on a limb everyday in the name of commerce and community STAUGUSTINESOCIAL.COM

IN THIS ISSUE

The Business Advisors Made in St. Augustine Eat Local Guide Display until March 31, 2017


HELLO SHOP TALK

T

he year was 2001. I had just moved to St. Augustine in pursuit of a college degree and a part-time job to supplement my very low budget life while attending school. It just so happens there was also a new World Gym opening in St. Augustine, FL and I luckily snagged myself a front desk position on the team just before the big grand opening. That's how I first met Joe Tringali. Main photo by Rob Futrell. Angelika Zaharias photo by Brian Miller

Joe was my first boss in St.Augustine (well one of them – there were 5 original owners of World Gym back then) and since then, his journey as an entrepreneur, and my own as well, have has led us (separately) down paths neither of us could have ever imagined during those early days of World Gym. That's the amazing thing about being a business owner. You never know what you're going to get. You make plans, projections and lists, but every day is something new. When things are going good, they could take a turn for the worse the next day. When you think you've found your best employee, they could leave you for a new job the next very day. You're open one day and could be closed the next. Business is a bumpy rollercoaster with the economy, employees and external circumstances running the show most days. Which is why when I meet a successful business person - I want to literally interrogate them to find out their ways. Soak up every ounce of their knowledge and learn from them. 15 years later I found myself doing just that with Joe Tringali when our paths crossed yet again and why he (and many other great local businesses owners ) are featured in this issue. They have amazing stories to tell and because I subscribe to the belief that small business owners should be celebrated – exhaulted if I may– for their stamina, forwarding thinking and desire to create for themselves and others, I always feel most connected to our annual Business Issue. I think you'll agree the people in these pages are the fabric of our community. I hope you are as inspired by their stories as I am.

On location with Rob Futrell at Crave Food Truck

-Heather Vreeland heather@staugustinesocial.com

2

www.STAUGUSTINESOCIAL.com

Talk about a success story! Zaharias Restaurant is celebrating 30 years in business this year! More on their story on page 96.

Meet a Angelik


Our Patients Have Access to the Most Innovative Technology in Plastic Surgery. Call us today for a consultation:

(904) 245-1320 · WWW. ANHVUMD.COM · 301 HEALTH PARK BLVD., SUITE 109, ST. AUGUSTINE, FL 32086 BOTOX & JUVEDERM · FACE & NECK LIFTS · TUMMY TUCKS · BREAST AUGMENTATIONS · VASER LIPO · NEOGRAFT® HAIR TRANSPLANT · COOLSCULPT® · ICON® LASER CENTER


COVER Get every issue first...

Take our advice and head over to the Trendsetter column on page 40 where – luckily for us – Jennifer has shared with us some of her style, business, and life essentials.

The issue you hold in your hand is a piece of work. Hard work that takes lots of big thinking, coordination, money and creative design. So we like to make sure no single copy is left behind. That's why you don't see stacks of free magazines around town. That's just not our style. Rather, we like to go direct to the source – our readers like you – via direct mail. If you like the magazine and want to see many more in the future – get on that list and subscribe. HERE'S HOW YOU CAN SUBSCRIBE CUT + MAIL SUBSCRIPTION CARD ON PAGE 112 TO: P.O. BOX 3784 ST. AUGUSTINE, FL 32085 OR, FOR FASTER SERVICE... SIGN UP ONLINE AT WWW.STAUGUSTINESOCIAL.COM

10

$

For the Year

ABOUT THE COVER

Pay a visit to your favorite local boutique and no matter the store, you'll be greeted by the same thing – an eager shopkeeper cozied up to the counter ready to serve.

S

mall business in St. Augustine is thriving. We’re a rich and fertile land for the innovators and the dreamers who are willing to work hard and create something visionary. The Ancient City has a community that is uniquely suited to the niche markets and the unusual products. In short, this town is a great place for business. For our cover, we chose the fresh-faced esthetician and exuberant businesswoman behind The Rosy Cheek Beauty Bar & Apothecary. Jennifer Minchella used both her education and her natural talents to open a business that played into her passions and a community need. For us, that represented the enthusiasm and ingenuity of all St. Augustine business.

4

get Goofingr foefcfttso hot! t he pe

www.STAUGUSTINESOCIAL.com


INSIDE

EAT LOCAL GUIDE

In ever!y issue

Refined Fare • Casual Chow • Fast "Foodie" The Who, What, And Where To Grab The Best Grub When It's Time To Eat.

103 16

40

60

94

LIVING

STYLE

LOCALS

EATS

BIG PICTURE

MADE IN ST. AUGUSTINE

Grab a cup and meet the man behind the brew to find out what St. Augustine's local coffee roaster is all about.

Shop local in a big way with just a few of our favorite products made right here in the Ancient City.

Q&A

HOME STYLE

28

Your favorite local distillers are opening up about the business of bourbon and what it takes to make it a success.

34

ON THE JOB

Local boy, Jake Burghart, has made it big as the photography director for VICE Media. Read all about his journey here.

74

42

"In-law suite" just doesn't do it justice! Get all the style secrets from the Sabato's tucked away tree house.

BUSINESS GUIDE

Get your business up and running or just keep it a success with a guide to St. Augustine business advisors.

50

E 6

92

SPOT CHECK

The search for a lunchtime goto is now over! Drake's Deli is perfect for soups, dessert, and a classic Reuben.

98

82

U

Q O

LIVING ON THE VEG

Satisfy your craving for veggies and authentic Latin cuisine with a delicious Green Burrito from Casa Maya.

T O www.STAUGUSTINESOCIAL.com

E


WANT TO CONTRIBUTE?

PEOPLE

If you have something to say about St. Augustine and need a soapbox to stand on, this might be the place for you. We’re seeking contributors to write articles on a regular basis for St. Augustine Social. Email heather@staugustinesocial.com to get the conversation started.

Jake Burghart grew up with a tight-knit group of local boys, surfing the wedgie peaks of Vilano’s North Beach. Jake’s was the kind of freewheeling, sun-soaked childhood that sinks its hooks into many a St. Augustine kid, keeping them content to carve out a halcyon existence among the city’s small, insular community.

ROB FUTRELL

Photographer ••• Husband Father Picture-Taker

ED TAYLOR

MEAGHAN ALVARADO

Photographer

Writer

••• Believer Husband / Father Artist

••• Yogi Writer Dog-Mom

MATT ARMSTRONG

ALEXTER ALBURY

Writer

Writer

••• Historian Musician Nerd

••• Artist Movie Nut Super Dad

BRIAN MILLER

KATHERINE KENNEDY

Photographer

Writer

••• Musician Photographer Dreamer

••• Traveler Surfer Culinarian

STEVE PARR

SUE BJORKMAN

Photographer & Writer Photo by Holt Webb

Writer

••• New Yorker Veteran Photographic Adventurist

MEEKA ANNE

MATTHEW SHAW

Writer

Writer

••• Mom Idea Seeker Wanderer

••• Surfer Music-lover Thrift store enthusiast

Matt wrote that!

From the mouth of Meeka Anne.. Karen has a favorite photo of her standing in front of the Castillo de San Marcos wearing clogs and a gauzy hippie outfit. At the time, she was just a teen passing through with her boyfriend on the way to a nearby wedding. However, that day something clicked with the couple and – says Karen – “We both thought, wow, wouldn’t this be a great place to live?”

8

••• Optimist Adventurer Curious

www.STAUGUSTINESOCIAL.com

AMANDA LACONTE

Writer

••• Loved Forgiven Blessed


pampering St. Augustine families for over 25 years

hair nails massage skincare boutique

MM009360

403 Anastasia Boulevard

(904) 825-0569

www.debbiesdayspasalon.com


TALKING

SEND US YOUR FEEDBACK

Love it or hate it, we want to know it. Send our editors your thoughts on this issue or on anything St. Augustine to heather@staugustinesocial.com

#staugsocial GET YOUR PHOTO IN OUR NEXT ISSUE Send us your view of St. Augustine with the hashtag #staugsocial on Instagram and we'll feature our favorites.

Get Social With Us

By using the hashtag #staugsocial you agree to allow St. Augustine Social to publish your Instagram profile, photo and words.

FACEBOOK Facebook.com/ staugustinesocial

TWITTER @StAugSocial

@eastcoastgreens INSTAGRAM @StAugSocial

WE POSTED...YOU SAID

You can find @damianaelixirs upstairs at Frita on the #staugustine bayfront – a completely tranformed new space serving up elixirs and love potions. It's so well done and full of personality thanks to @mixommelier "

" - @tuckerjoenz

"@aporcellini @selfproclaimednomad let's go this weekend!" - @alitsker "Thanks for the !! @staugsocial" - @damianaelixirs

"Nicole Nettles, she can run 2 businesses and be a rockin' mom

10

#staugustine #oldcity

@gatorpilotjim

Amazing Photo! Maya Libations at @damianaelixirs! Thanks for the visit!" - @mixommelier "Come see us! @staugsocial!" - @marketstreetb "Love it" - @motorvation_

WE ASKED.... Who is the most interesting women business owner you know? "Lara at DeclarationCo! I don't know what you exactly mean by interesting but in general I think she is always killing it! - Amber Veatch

OVERHEARD ON TWITTER

@staugsocial

to the coolest 4 year old around (I may be a little biased)" - Megan Nettles "Sylvia Sams at Nautilus. Been in business over 40 years in St. John's county." - Kelly Kuecker

@unreal_imagery

"Jen Reed.. she built a successful graphic design company from the ground up while raising 2 amazing kids." - Doug Roddy "Anne Marie Lindsey of the Market at Palencia!" - Amanda LaConte www.STAUGUSTINESOCIAL.com

"I cannot say enough about sweet little Mi Carnal! If you are in #StAugustine you should absolutely eat there! Inexpensive! Delicious!" -@KeeganTaylor53 Had a fabulous night at Mardi Gras in St Augustine Florida #MardiGras #StAugustine -@kayhahn1 I hope it stays-Future undecided for St. Augustine Beach farmers markets near county pier #StAugustine -@SeaGroverSAB

@LINNYVALENT


work weddings? Be the

Mother of the bride

T H I S S H O U L D B E YO U R C O M PA N Y We think these are moments you should be present for

Image by Davy Whitener Photography

Delegate the details HELP IS HERE


Details ANDREW VREELAND Publisher

HEATHER VREELAND Editorial Director

ZACH JANIK Advertising Account Executive

MOLLY WILSON Editorial Assistant

SANDRA SCHULTZ Graphic Designer

EDITORIAL INTERNS Lindsay Tahan, Jena Hayman, Katie Wyble

COVER PHOTOGRAPHY Rob Futrell

ADVERTISE

Through a vast print distribution network, popular website, local networking and promotional events, St. Augustine Social remains in front of up and comers, business owners, local trend-setters, families and visitors of St. Augustine. We provide targeted, visually appealing print and digital platforms that captures attention and returns results for our advertisers over and over. www.StAugustineSocial.com/advertise

SUBSCRIBE

Don’t miss a single issue of the oldest city’s only magazine celebrating life and style in St. Augustine. For and about St. Johns County residents, St. Augustine Social is the authority on a life well lived on the first coast. Designed to engage active families and the cultured reader, our editorial highlights the stories that residents and visitors truly want to know about our town like weekend guides, hometown talent, local food flavors, home improvement, top tastemakers, interesting personalities and nationwide shopping trends available right in our backyard. With a regular retail price of $4.99 per issue, at just $10 per year you’ll save $19.94 by subscribing in advance. www.StAugustineSocial.com/subscriptions FOR CONTACTS, PHONE & ADDRESS VISIT STAUGUSTINESOCIAL.COM/ABOUT WWW.OCCASIONSMEDIAGROUP.COM

DISTRIBUTION

If you'd like to be considered for our exclusive local distribution route, email Publisher, Andrew Vreeland with information about your storefront or location. We're continually seeking partnerships with local businesses who would like to sell copies of St. Augustine Social. andrew@staugustinesocial.com

PITCH YOUR STORY

Getting featured in St. Augustine Social is as easy as Sunday morning. We’re looking for the scoop on upcoming events, hometown talent, local food flavors, announcements, top tastemakers, interesting personalities and new products and services available at local businesses. If you have something to share about your business, family or friends, pitch us the story below. Don’t be afraid to give it all you’ve got. We want to hear from you. www.StAugustineSocial.com/editorial

ANNOUNCEMENTS

We love sharing the good news of St. Augustine residents... with the rest of St. Augustine residents. If you're recently married, welcomed a new baby to your family, experienced a career or scholastic accomplishment or any other exciting milestone to share... submit the announcement below to be included in our next print issue. www.StAugustineSocial.com/announcements

SUBMIT AN EVENT

If you have an upcoming event that should be listed on our calendar of events in an upcoming print issue or posted on StAugustineSocial. com, you can now upload your event details and photos all by yourself on our website. No more waiting and wondering if our editorial team has received your submission. Post and published within 1 day. www.staugustinesocial.com/events/community/ add

POST A JOB

If your company is hiring, post the job opening on our popular job board on StAugustineSocial. com. Posts are just $10 and you can easily upload the details and pay online in minutes. www.StAugustineSocial.com/jobs

BECOME A CONTRIBUTOR

If you have something to say about St. Augustine and need a soapbox to stand on this might be the place for you. We’re seeking contributing bloggers to write articles on a regular basis for StAugustineSocial.com and St. Augustine Social, the magazine. www.StAugustineSocial.com/editorial

MEDIA SPONSOR St. Augustine Social is published six times annually. Copyright 2015. All Rights Reserved. Reproduction in whole or in part without the written consent of Occasions Magazine, Inc. is strictly prohibited. While every effort has been made to ensure the accuracy of information in St. Augustine Social, no responsibility can be accepted for the quality of goods and services provided by advertisers or printer’s errors. All advertisements are accepted and published on the representation that advertisers are properly authorized to publish the entire contents and subject matter thereof. All editorial images not specifically credited to a photographer are courtesy of the respective company and used with their permission.

Published and printed in the USA.

Charitable causes and community events are especially close to our heart. If your company or organization has an upcoming event and are lookin for a partner to help promote it, give us a ring or shoot us an email www.StAugustineSocial.com/contact


Committed to Caring for Our Community Flagler Hospital has been and continues to be committed to delivering the safest, highest quality care. The Hospital has received the 2017 Distinguished Hospital

Award for Clinical Excellence which places us among the top 5% in the country today. The Healthgrades methodology specifically compares mortality and complication rates among more than 4,500 hospitals nationwide. The hospital earned ‘5 stars’ in 25 of the 32 common inpatient conditions and procedures, as evaluated by Healthgrades, and was also named in America’s 100 Best for Orthopedic Surgery, Joint Replacement and General Surgery! Earning a place in the top 5% of hospitals in the country reflects the unwavering commitment of our staff, our community physicians, our leadership team and our board of directors to achieve the very best clinical outcome for every patient, every time.

400 Health Park Blvd | St. Augustine, FL 32086 | www.FlaglerHospital.org


Shop Where you See our Community Partners

T his magaszibinlee bisy made pos rtising their advers! dolla

St. Augustine Social Community Partners do more than just advertise... their investment gives way to new conversations, supports charitable and community events and unites a city by helping us tell interesting stories and faciliate an environment where no one is a stranger.


Living ANASTASIA MUSIC FESTIVAL St. Augustine Amphitheatre March 16-18 The Anastasia Music Festival is calling on St. Augustine to get back to its roots! The inaugural three day festival of both modern and classic American roots and bluegrass will feature more than 20 of the genre’s biggest and brightest touring stars. From the definitive bluegrass sound of the Del McCoury Band and David Grisman to the more contemporary twang of Elephant Revival and Mandolin Orange, the lineup will attract both the genre’s veterans and its fledgling devotees. Gather with the musically likeminded and immerse yourself. Though it’s certainly taking center stage, music won’t be the only attraction of a festival weekend. Enjoy the best of the area’s food trucks as well as a chance to camp out under the stars. Bluegrass is all about heritage and there’s no better way to get in touch with your roots than dwelling in nature! The weekend will be a celebration of all things bluegrass with toe-tapping music, delicious food trucks, and a chance to camp out. Early bird three-day passes are $125 and VIP passes are $250. Children 10 and under are free.

1340C A1A South www.anastasiamusicfestival.com

Inside:

Calendar of Events // Crossroads // Big Picture // Trending // Long Story Short // Looking Back


LIVING

Calendar of Events

THINGS TO DO IN ST. AUGUSTINE DURING FEBRUARY AND MARCH SIX PILLARS 6K/3K RUN Palencia Elementary School February 4, 9-11am Need something to motivate you to get off the couch and work on that new year’s resolution? Dust off your tennis shoes and beat your personal best in the Six Pillars 6K or bring the whole family for the shorter 3K. Register on race day for $35 and $30 respectively. www.runstaugustine.com/raceseries

GAELIC STORM Ponte Vedra Concert Hall February 8, 8pm Lift a pint to the multi-national band that has brought traditional Irish music together with contemporary sound to create new music that is just as distinctively diverse as their work always has been. Their music has brought together fans of all different genres for a night of eclectic melodies with an Irish accent. Tickets begin at $33. www.pvconcerthall.com

HEDDA GABLER Limelight Theatre January 27 - February 19, 7:30pm Henrik Ibsen’s Hedda Gabler follows a Norwegian woman as she navigates the difficulties of her survival and prosperity, her relationships, and her own identity as an outwardly powerless female in a 19th century male dominated world. The tragic title character is considered one of the great dramatic female roles in theatre.

11 Old Mission Avenue • www.limelight-theatre.org

SARA WATKINS WITH SPECIAL GUEST LIZ LONGLEY Ponte Vedra Concert Hall February 4, 8pm

Her most recent intensely soul-baring album “Young in All the Wrong Ways” takes center stage during Sara Watkins’s tour. The folk-indie-pop-bluegrasslittlebitofeverything artist has crafted an album during some of the heaviest times of her life and created a piece that is, more than anything, true to herself. Tickets begin at $32.50.

16

1050 A1A North • www.pvconcerthall.com www.STAUGUSTINESOCIAL.com


G. LOVE & SPECIAL SAUCE Ponte Vedra Concert Hall February 9, 8pm “When you get the spark, you got to ride that energy,” says G. Love. And ride that energy they will to a brand new manifestation of the band that works better than ever before. Their alternative hip hop exemplifies the laid-back style and blues sound that epitomizes the best of R&B. Tickets begin at $30. www.pvconcerthall.com

TIM RIPPEY VALENTINE’S DAY DINNER DANCE Palm Coast VFW February 11, 5pm Treat your sweetheart to a romantic night on the town! The evening is hosted by the Palm Coast Veterans of Foreign Wars and will begin with dinner where you can choose from Chicken Marsala or a full rack of ribs before mounting the dance floor to show off your moves. It’s all the elements of a perfect date all rolled into one. Tickets are $18 for one person and $35 for two. www.vfw8696.com

WINTER WHITE BALL Fountain of Youth Archaeological Park February 11, 5-10pm Don’t let the festivities end with the closing of Nights of Lights! Continue your celebration of the season by embracing some of St. Augustine’s richest history. Formerly the Menendez Gala, the Winter White Ball will begin with a welcome from the Royal Family of St. Augustine before continuing with a night of jollification. Dress is period 1513 to 1812 or cocktail attire. Individual tickets are $90. www.winterwhiteball.org

FLIGHT TO FREEDOM

ANDY MCKEE

Fort Mose Historical Society February 11, 10am Travel back in time to experience the very first “underground railroad.” Thousands of people in the 17th and 18th centuries fled enslavement on the Freedom Trail to spanish Florida, where they could live their lives as free people. Come experience this part of Florida’s history. www.fortmose.org

Ponte Vedra Concert Hall February 15, 8pm A concert by guitarist Andy McKee is an experience of both sound and sight. His utterly unusual altered tunings, tapping, partial capos, percussive hits and a signature two-handed technique set him apart from other musicians. His youthful energy and vibrant instrumentals come together for a night that won’t be easy to forget. Advanced tickets are $30. www.pvconcerthall.com

AL DI MEOLA “ELEGANT GYPSY 40TH ANNIVERSARY" TOUR Ponte Vedra Concert Hall February 14, 7:30pm A virtual virtuoso of the guitar, Al Di Meola has been dishing out complex rhythmic syncopation, provocative lyrical melodies, and sophisticated harmonies for more than four decades. His unique blend of world music and smooth jazz, with a significant Latin influence has earned him the welldeserved reputation of a bona fide guitar hero. Tickets begin at $43. www.pvconcerthall.com

UNDER THE STREETLAMP

Ponte Vedra Concert Hall February 12, 8pm

Throwback to the era of sharkskin suits, slicked back hair, and lively harmonies with the electrifying vocal group remembering the best of the American Radio Songbook. Originally coming together as the leads of the hit Broadway show Jersey Boys, this quartet is certain to sing and dance their way into your heart. Tickets begin at $49.50.

1050 A1A North • www.pvconcerthall.com

THE BABES PRESENT HORMONAL IMBALANCE – A MOOD-SWINGING MUSICAL REVUE Ponte Vedra Concert Hall February 11, 8pm Musical comediennes, the Babes, present a “hot” night of music and laughs celebrating (and lamenting) the twists and turns of hitting a certain age. Paying homage to over 25 years of performances, the group will highlight some of their best songs and acts from over the years for an uproarious night that will leave you begging for more. Tickets are $42.50. www.pvconcerthall.com

r Februa

y

12

www.STAUGUSTINESOCIAL.com

17


REGULAR EVENTS Market at the Pier

St. Augustine Beach Pier Every Wednesday Shop and support local vendors every Wednesday at St. Augustine Beach, featuring baked goods, hand-made gifts, jewelry and home décor. The market hosts anywhere from 60 to 80 vendors each week and is open from 8am to 12:30pm every Wednesday, rain or shine. www.thecivicassociation.org

A SOLO ACOUSTIC EVENING WITH RICHARD THOMPSON

2ND ANNUAL MARDI GRAS BEACH RUN

Ponte Vedra Concert Hall February 16, 8pm One of Rolling Stone’s Top 20 Guitarists of All Time, Richard Thompson has been performing since 1967. His soulful and generally genre-defying tunes have been recognized by Queen Elizabeth II and been the recipient of multiple international awards. Thompson’s on-stage presence is energetic and captivating, a conglomeration of delicious wit and the music that made him famous. Tickets begin at $46.50. www.pvconcerthall.com

St. Johns County Pier February 19, 8:30 - 10am Get ready for St. Augustine’s annual beach run 5K or one mile fun run! Hosted by the St. Augustine YMCA, with a beautiful run for every age and fitness level, a live DJ from 105.5, and a raffle, the beach run is perfect for every family. Learn more and register on their website. Registration on race day for the 5K is $40 and the Fun Run is $25. www.firstcoastymca.org

First Friday Art Walk

Downtown St. Augustine First Friday of the Month Kick off the weekend on the first Friday of every month, from 5pm to 9pm, for a tour of the latest exhibits, music and entertainment at more than 20 participating galleries in downtown St. Augustine. Jump on board one of Ripley’s Red Sightseeing Trains or Old Town Trolleys for a complimentary shuttle service to a majority of the galleries. Shuttles run every 30 minutes for convenience. www.artgalleriesofstaugustine.org

Old City Farmers Market

St. Augustine Amphitheatre Every Saturday Visit the Old City Farmers Market for fresh produce, baked goods, hand-crafted items and plants directly from the producers. There’s even fresh seafood in season. The farmers market is always a lot of fun for the whole family with live entertainment and much more. The Old City Farmers Market takes place every Saturday morning at the St. Augustine Amphitheater on A1A South in St. Augustine. 8:30am to 12:30pm on Saturdays, Admission is Free. www.staugustinefm.com

Hosting an Event? Submit all the detatails to us to be included here and online StAugustineSocial.com 18

THE PAUL THORN BAND

COLIN HAY Ponte Vedra Concert Hall February 22, 8pm Famous and beloved frontman, songwriter, and vocalist of the band “Men at Work,” Colin Hay has secured his place in pop history. Recently he has reinvented himself as a solo act with music that is poignant, cynical, and curious with insightful lyrics underscored by charming melodies. Tickets begin at $43. www.pvconcerthall.com

Ponte Vedra Concert Hall February 17, 8pm Paul Thorn’s new album, Too Blessed to Be Stressed, is a collection of universal truths to lift his listener up (completely new territory for the roots-rock artist). Nevertheless, the strong, vibrant vocals are supported by a talented and dedicated backing band, all of which work together to provide an invigorating performance. Tickets begin at $30. www.pvconcerthall.com

WELLRED COMEDY TOUR Ponte Vedra Concert Hall February 18, 8pm Bloggers and funny men behind the “Liberal Rednecks” viral videos, Trae Crowder, Drew Morgan, and Corey Ryan Forrester are exploring their Southern roots with a little uproarious intellectual comedy. Listen to their thoughts on race, religion, gender, politics, and enjoy a bit of Southern wit. Tickets begin at $28.50. www.pvconcerthall.com

THE CASTILLO BY CANDLELIGHT - THE MOSE STORY Fort Mose Historical Society February 18, 6pm Come out for a reenactment show set in 1740, “The Mose Story.” Experience the struggle as escaped slaves try to make it past the British guard to St. Augustine and safety. This show is perfect for those looking to know a little more about St. Augustine’s history or for those looking for an interesting event to kick off the evening. www.fortmose.org

FOR THE LOVE OF SHAKESPEARE! The Pioneer Barn at Fort Menendez February 17-19

A Classic Theatre joins the celebration of 400 years of Shakespeare with For the Love of Shakespeare! These comic “Valentines to the Bard” reflect the world’s continued fascination with the beloved playwright. The evening begins with George Bernard Shaw’s “The Dark Lady of the Sonnets” and concludes with “Something Rotten in Denmark” by Ann Karine. Tickets are $20 for adults and $10 for students.

www.aclassictheatre.org www.STAUGUSTINESOCIAL.com


PEPPER AND LESS THAN JAKE WITH GUESTS THE ATTACK AND THE BUNNY GANG St. Augustine Amphitheatre February 25, 6:15pm Riding on the wake of their newly-released self-titled album, Pepper comes to the Amphitheatre with some serious punk rock credits under their belt. Since 1997, they have toured with some of the genre’s best and been featured on blockbuster films and video games. They are joined by Gainesville based ska punk band, Less Than Jake. Tickets begin at $29.50. www.staugamphitheatre.com

32ND ANNUAL CATHEDRAL FESTIVAL Mission Nombre de Dios February 24-26

Spend the weekend on amusement park rides, watching live entertainment (with everything from music to baton twirlers), playing bingo and throwing your hat in for a raffle, and eating the famous shrimp dinner! The weekend will have everything that lovers of festivals, carnivals, and delight could ever want. Adult tickets are $5. Seniors and children 11-17 are $3. Children 10 and under are free.

www.thecathedralfestival.com

OLD 97’S WITH SPECIAL GUESTS BOTTLE ROCKETS

r Februa

y

6 2 4 2

Ponte Vedra Concert Hall February 25, 8pm Pioneers of the “alternative country” movement that blended country-influenced lyrics and punk rock energy, the Old 97’s have infused their latest album with selfreflective darkness reminiscent of band-aid covered emotional scars. They are joined by genre-defying 90’s darlings, The Bottle Rockets. Tickets begin at $38.50. www.pvconcerthall.com

FLORIDA CHAMBER MUSIC PROJECT PRESENTS SCHUMANN Ponte Vedra Concert Hall February 26, 3pm The fourth installment of the Florida Chamber Music Project’s 2016-2017 season is Robert Schumann’s Quintet in E Flat Major, Opus 44. The exuberant, extroverted piece is widely considered one of Schumann’s best and a major work of 19th century chamber music. It is a quintessential piece of the Romantic era. Tickets are $25. www.flchambermusic.org

music that stays classic and yet somehow always moves forward. Tickets begin at $22. www.staugamphitheatre.com

JUSTIN HAYWARD “THE WIND OF HEAVEN” TOUR WITH GUEST MIKE DAWES

AGENT ORANGE WITH THE QUEERS, GUTTERMOUTH, AND THE ATOM AGE St. Augustine Amphitheatre February 26, 6pm Pop-punk legends of the Golden State are coming together for a night of vintage musical rebellion. The music of all four of the acts stay true to the edgy surfer vibe that their home state (and our state!) cultivates and are guaranteed to provide

Ponte Vedra Concert Hall February 27, 7pm The legendary lead singer and guitarist for the Moody Blues has spent over 50 years in the music industry. Over the years, the band has sold over 55 million albums and received numerous awards and has been honored with a spot on the Rock Walk Hall of Fame. Justin’s acoustic solo tour is a counterbalance to the large production band concerts. Tickets begin at $63. www.pvconcerthall.com

LIGHTHOUSE ANNUAL 5K AND FUN RUN St. Augustine Lighthouse March 4, 4:30pm Take part in this year’s Lighthouse 5K or www.STAUGUSTINESOCIAL.com

bring the whole family for the Fun Run at 5:30pm! The 25th annual Lighthouse 5K is $25 a person plus a $2.50 sign-up fee and the Fun Run is $10 per person plus a $2.50 sign up fee. You can register for either by clicking the blue button on their Facebook page or going on their website. www.lighthouse5krun.com

WILLIE NELSON & FAMILY WITH SPECIAL GUEST DWIGHT YOAKAM St. Augustine Amphitheatre March 7, 7pm There’s no arguing about it – Willie Nelson is an icon. With a sixty year career and over 200 albums to his name, the rock legend has amassed a well-deserved reputation as a talented musician, author, and activist. And with a recent album of Gershwin classics, he has yet to find a genre he can’t conquer. Tickets begin at $39.50. www.staugamphitheatre.com

19


LIVING

PONTE VEDRA CONCERT HALL

March

3-5

There are so many events going on in the Ancient City this spring, it's hard to fit them all in one place! So make sure you don't miss anything and check out these concerts just a short ride north on A1A. AN EVENING WITH MARC COHN March 1, 8pm Celebrating the 25th anniversary of his platinum-selling debut record, Marc Cohn will perform the iconic record in its entirety, from beginning to end. Tickets are $39.50.

THE WEIGHT FEATURING MEMBERS OF THE BAND, THE LEVON HELM BAND, AND THE RICK DANKO GROUP March 3, 8pm

ST. AUGUSTINE LIONS SEAFOOD FESTIVAL Francis Field March 3-5

The 36th annual St. Augustine Lions Seafood Festival will give you your seafood fix for the rest of the year. Sample lobster tails and conch fritters, fried shrimp and octopus, wild Salmon, jambalaya, and blue crab burritos and enjoy entertainment all weekend and over 100 local craft vendors. Admission is $5 for adults. Kids 16 and under are free. 25 West Castillo Drive • www.lionsfestival.com

The timeless and reverberating music of the iconic The Band is recreated and reinterpreted with beautiful authenticity. Tickets begin at $33.

LUCINDA WILLIAMS AND HER BAND March 4, 8pm Vivid and dynamic music comes to life with Williams’s onstage vitality and pure chemistry with her musicians. Tickets are $43.50.

KT TUNSTALL March 5, 8pm The Grammy nominated rocker is back and, with the desert air in her lungs, ready to sing out. Tickets begin at $40.

A FUNNY THING HAPPENED ON THE WAY TO THE FORUM Lewis Auditorium March 8-11, 7pm and 12, 2pm Inspired by the farces of Roman playwright Plautus, the Tony award-winning musical follows a young slave trying to gain his freedom by helping his master woo the heart of a beautiful maiden. From puns and the slamming of doors to chase scenes and mistaken identities to satirical commentary on social classes, A Funny Thing Happened on the Way to the Forum is a crowd pleaser. www.flagler.edu/academics/departments-programs/theatrearts/

20

EARTH, WIND, & FIRE St. Augustine Amphitheatre March 9, 7pm The legendary R&B group was born in Chicago in 1969 and in the years since have been doing nothing less than creating iconic hits. With twenty-three albums, eight #1 R&B singles, 90 million albums sold worldwide, and a plethora of awards and honors to their names, the members of Earth, Wind, & Fire will present nothing less than an exalted performance. Tickets begin at $54. www.staugamphitheatre.com

www.STAUGUSTINESOCIAL.com

TAJ MAHAL WITH GUEST WHETHERMAN AND JONTAVIOUS WILLIS March 10, 8pm With over 50 years of blues under his belt, it’s no surprise that Taj Mahal is both a Grammy winner and a Lifetime Achievement award winner. Tickets begin at $46.50.

1050 A1A North www.pvconcerthall.com


LIVING

March

4

THE GROWLERS CELTIC MUSIC AND HERITAGE FESTIVAL Francis Field March 10-12 The 17th annual St. Augustine Celtic Music and Heritage Festival kicks off Friday night with a whiskey tasting then continues on Saturday and Sunday with some festival fun! Channel your inner Celt as you enjoy the internationally recognized Celtic musicians, delicious traditional food, and local vendors. Celebrate your (real or imagined) heritage with a spirited weekend. General admission is $8. www.celticstaugustine.com

ST. PATRICK’S DAY PARADE Downtown St. Augustine March 11, 10am Join the city at Northeast Florida’s only St. Patrick’s Day Parade! The celebration of the Emerald Isle’s beloved saint will begin on Orange Street and wind through downtown before ending at Francis Field for the Celtic Music and Heritage Festival. Don your tartan and some Kelly green and join the parade’s thousands of yearly spectators. www.celticstaugustine.com/st-patricks-day-parade

THE MYSTERY OF IRMA VEP Limelight Theatre March 10-April 2 A delightful romp of vampires, werewolves, and Egyptian princesses, The Mystery of

22

St. Augustine Amphitheatre March 4, 7pm

Remember that grunge garage band you were in love with back in high school? That was probably the Growlers. And while their love songs are just as sweet and their pub anthems are just as euphoric, the band is flirting with a new sound that keeps them fresh and keeps you coming back. Tickets are $25.

1340C A1A South • www.staugamphitheatre.com

Irma Vep is Victorian melodrama, penny dreadful, farce, and Hitchcock all wrapped into one. Two actors play all eight roles and complete a total of 35 costume changes throughout the performance. This is a can’tmiss night at the theatre. Tickets can be purchased via the website. www.limelight-theatre.com

VILANO 5K RUN NSIA Community Center March 18, 8am Enjoy the beautiful views of St. Augustine from atop the Vilano Bridge during this gorgeous 5K and Fun Run. After the conclusion of the race, participants are invited to the Party in the Park with live music, food trucks, kids activities, and vendors. This year, a portion of the proceeds

www.STAUGUSTINESOCIAL.com

will go toward the American Red Cross. www.vilanobeachfl.com

FOUNDING OF FORT MOSE Fort Mose Historical Society March 18, 10am Come learn about the founding of the first free black town in the continental United States in 1738. A scholarly presentation at the Visitor’s Center will be followed by a Middle Passage Remembrance Ceremony to honor the people who didn’t make it as they tried to escape to freedom in Spanish Florida. Learn more by checking out the calendar on their website. www.fortmose.org


LIVING

March

31

RHYTHM AND RIBS FESTIVAL

www.rhythmandribs.net

I LOVE THE 90S TOUR FEATURING VANILLA ICE, NAUGHTY BY NATURE, SUGAR RAY'S MARK MCGRATH, BIZ MARKIE, ALL-4-ONE, AND YOUNG MC St. Augustine Amphitheatre March 24, 7pm Slip on your combat boots, frost your tips, and make sure your wallet is secured to your person with an super fashionable chain. Got that all together? Then you might just be ready for the biggest nostalgia kick of 2017. All those artists you danced to in your room using a hairbrush as a microphone have come together for St. Augustine’s biggest dance party. Tickets begin at $53.50. www.staugamphitheatre.com

AN EVENING WITH CHEYENNE JACKSON Ponte Vedra Concert Hall March 24, 8pm The film, stage, and television actor Cheyenne Jackson is a recent addition to the American Horror Story television series. Who would have thought he’d have a beautiful voice too? The Grammy nominated vocalist is a veteran of Carnegie Hall and will perform

24

Photo by Brian Miller

Francis Field March 31 -April 2 Bring your appetite to this year's BBQ and music-fueled festival featuring reginal and national BBQ champions at Francis Field in downtown St. Augustine. Performances by Laura Reed, Hip Abduction, Andy Frasco, Biscuit Miller and more. Stay tuned to the event Facebook page for an annoucement about their headliner. Tickets are $5 for adults; free for kids 13 and under. For festival time and more information go online. ToneVENDOR and is free and open to the public. www.staugamphitheatre.com some of the best Broadway classics as well as a few choices from the “Mad Men” era. Tickets begin at $48.50. www.pvconcerthall.com

1964: THE TRIBUTE St. Augustine Amphitheatre March 25, 7:30pm Hop in a time machine and relive the heydey of one of the world’s most popular band – The Beatles. 1964 has been called “The best Beatles tribute on earth” and their suits, wigs, Liverpudlian charisma, and over 3,000 shows prove that’s no lie. Tickets begin at $34. www.staugamphitheatre.com

SPRING RECORD FAIR St. Augustine Amphitheatre March 26 Wander among the stacks and find some tunes for your turntable at this free familyfriendly celebration of vinyl. Records, CDs, posters, memorabilia, and more from over 25 music dealers sit alongside live music, a live DJ, food trucks, and a full day of entertainment. The event is hosted by

www.STAUGUSTINESOCIAL.com

RICKY SKAGGS & KENTUCKY THUNDER Ponte Vedra Concert Hall March 26, 8pm Over 50 years ago, Ricky Skaggs picked up his first mandolin and the rest is history – a history of 14 Grammys and pioneering the roots revival movement. Joining him is Kentucky Thunder with whom he recorded an album that was awarded the IBMA award for Instrumental Group of the Year – an award they’ve taken home 8 times. Tickets begin at $46.50. www.pvconcerthall.com

NITTY GRITTY DIRT BAND Ponte Vedra Concert Hall March 30, 8pm Celebrating their golden anniversary, the Nitty Gritty Dirt Band takes the stage once more as the driving force behind the country rock and American roots musical movement. But with every award from Grammys to top ten hits to multi platinum and gold records, the 50th anniversary is no time to slow down. Tickets begin at $53. www.pvconcerthall.com


LIVING

Crossroads

STATE ROAD 312 + HIGHWAY A1A Downtown or right on the beach aren’t the only places in the Ancient City to find great shops and delicious cuisine. Slow down on these busy highways and explore the in between for some unexpected experiences.

4 - AMICI ITALIAN RESTAURANT

This little corner of 312 and A1A is no stranger to culinary authenticity. Amici Italian Restaurant was established 25 years ago from a tradition of mouthwatering family cooking. They have been named “Best Italian Restaurant” by the St. Augustine Record for 14 years in a row. Benissimo!

1 - SAIGON PHO BISTRO

If you’re looking for authentic (and delicious) Vietnamese cuisine, your search is over. You can’t go wrong with the vibrant flavor of Saigon Bistro’s famous Pho – a beef broth noodle soup – or Bahn Mi – delectable Vietnamese subs. This casual eatery is the perfect lunchtime getaway year round.

1915 A1A South www.amicistaugustine.com

6 1 24 5 3

1935 A1A South www.saigonphobistro.com

2 - BLUSH SALON & BEAUTY BAR

Whether you’re planning your wedding, are in serious need of some pampering, or just looking for a touch-up, Blush Salon & Beauty Bar is a great go-to for everything hair and makeup. Friendly and well-trained staff will make your trip quite an experience. Revitalize your locks with a Malibu treatment, try some red carpet worthy makeup, or turn some heads with a bold new color.

5 - LES PETITS PLEASURES

Be transported to the quiet, picturesque Parisian cafe of your dreams. From savory quiches to sugary pastries and aromatic tarts, the creations of Les Petits Pleasures will never leave you dissatisfied. Take a peaceful moment, sip a cup of coffee, and savor the delicacies.

125 A1A Beach Boulevard www.facebook.com/LesPetitsPleasures

1941 A1A South www.blushsbb.com

3 - ANASTASIA BILLIARD ROOM Brush up your skills at St. Augustine’s favorite place to play pool, video games, foosball, and steel darts. If you’re up for something different to add to your weekend routine or just want to play a friendly weekday game with friends, this is your place!

1957 A1A South www.anastasiabilliardroom.com

26

6 - AQUA EAST SURF SHOP

Island athlete or not, we’ve got just the place for you. Surfboards and wetsuits line the walls next to nautical home decor and watches, beach accessories and maritime jewelry. And while you’re at it, pick up a head-mounted GoPro to catch that wave on camera.

1850 A1A South www.aquaeast.com

www.STAUGUSTINESOCIAL.com


work weddings? Be a

Bride

We think these are moments you should be present for

Image by Davy Whitener Photography

Delegate the details HELP IS HERE


LIVING

Number Crunch

BUSINESS OF BOARDS

Big Picture

Surfing is a St. Augustine staple, but there's more to the business than just catching a wave. Get to know the numbers behind the Sunshine State's favorite sport.

1565 ARTISAN COFFEE After the allure of an Ethiopian ceremony inspired a new life path, Steve Sykes sought to create a specialty coffee that captured the heart and feel of the Anicent City.

1778

year of the first written account of surfing

By Molly Wilson

4

hours on average to shape a surfboard

9

common surfboard shapes

583,000 surfers in Florida

5

full time shapers in St. Augustine

Quote

HEAVEN'S BOUTIQUE 28

W

ay back in 2012, Steve Sykes and his wife, Trudy, traveled to Ethiopia and experienced a traditional coffee ceremony, making the brew with freshly picked beans. For some time, Steve had been searching for a way to stretch his entrepreneurial legs and, with the smell of fresh coffee in the air, something clicked. Back in the states – in a whirlwind couple of weeks – Steve bought coffee roasting equipment and attended a coffee school in Vermont to learn about the process. And in October of 2012, 1565 Artisan Coffee was born. Now, in year five, the company is still one of only a few truly local coffee roasters and that sense of community is what they pride themselves on. “It’s really hard for a small coffee roaster to find their niche,” says Steve.

“But we hope to be associated with the St. Augustine identity.” Which explains the name and the striking design of the packaging. 1565 Artisan Coffee also provides personalized hospitality coffee for the St. Augustine Amphitheatre and served their special 450th Anniversary blend to the king and queen of Spain. It’s their goal to be immediately recognized as the coffee of the Ancient City, even for those that are just visiting. As a small boutique business in an oftentimes overwhelming market, 1565 Coffee has been able to contribute something unique. “This is all about St. Augustine,” Steve smiles. “We’re just trying to deliver authenticity and integrity. This city, this business, our company is about the relationships.” www.1565artisancoffee.com

This past October, Heaven’s Boutique went live online to sell jewelry, apparel, accessories, and inspirational products from around the world. Many of the products sold by the boutique – from Ethiopian handbags to bracelets made by women in Nepal – are a way for customers to give people all over the world a chance at a better life. Kim was inspired into this business not only by extensive travels and influential people, but by three daughters who needed a model for what hard work, tenacity, and a little faith could do. With the girls behind her and a clear vision forward, Kim has created something that is more than just a business. www.heavensboutique.net www.STAUGUSTINESOCIAL.com


W W W. R O B F U T R E L L . C O M


LIVING

 Ventures

BUSINESS NEWS THIS MONTH

Trending

THE BOOKSTORE BUSINESS Anastasia Books is one of five local used bookstores that has outlasted economic downturns and raging storms. tk.

By Meaghan Alvarado | Image by Ed Taylor

A

nastasia Books was among the many local businesses impacted by Hurricane Matthew. Though they already had plans to move from their King Street location, tucked away behind Villa Zorayda, Anastasia Books was pushed out by the effects of the storm. They prepped for the storm by removing hundreds of books off of the lower shelves, but it wasn’t enough. Six inches of flood water invaded the store, and they lost about 700 books. Friends and volunteers helped remove the soggy volumes and treat the shelves with disinfectant and mold preventatives. The clean up only extended their stay temporarily, so in December they moved to their new location at 76A San Marco Avenue. The reduction left the store with about 3,000 homeless books. Sandra pointed out, “It was because of my long involvement with the public library that solution was an easy one.” The Friends of the Library organized

30

St. Augustine businesses are rebranding, relocating, building and brewing up some serious new opportunities for our small town. Here's what we know this month... Relampago Coffee has opened in the heart of downtown. The sister shop of DOS Coffee, with the same coffee you know and love, this place is all the DOS without the drive! 74 Spanish Street

more than a dozen volunteers to pack and move 200 boxes of books as a donation to the library for future book sales. Owner Sandra Parks started selling used books in 1987 from her earlier Charlotte Street learning materials store. Thirty years later she still provides affordable, quality used books. Originally a general topic used bookstore, Sandra decided to specialize in history and culture,. Specializing helped minimize the costly rents of downtown through downsizing their space. Growing up on North Saint George Street and still living downtown today, Sandra has a commitment to the vitality of businesses in the immediate area. Keeping Anastasia Books downtown was a must. Sandra’s late husband, Stetson Kennedy, was an author, folklorist, and activist. Anastasia Books’ mission parallels his interests and passions, so the store stocks rare and used books about Henry Flagler and other historical Florida figures. A member of the

Florida Antiquarian Booksellers Association, Anastasia Books currently has a timeworn copy of Uncle Tom’s Cabin in Germany, but the rarest book they’ve ever sold was the first golf technique book ever published. It was from the late 19th century and sold for over $2,000. Sandra says, “Used bookstores are increasingly becoming less profitable.” But the store has survived (through recessions and hurricanes) and that’s something Sandra attributes to the efforts of the community. Anastasia Books is one of five used bookstores in St. Augustine–that’s only one less than the number of them in Jacksonville. Florida writers who write about heritage and culture are invited to schedule a book signing event, particularly during Uptown Saturday Nights. To help local writers, the store doesn’t take commission or charge a fee for signing events. 76A San Marco Avenue www.facebook.com/AnastasiaBooks

www.STAUGUSTINESOCIAL.com

Publix is going to opening a new store in the Palencia Commons shopping center. The open date has yet to be released. Get ready for the Pub Subs and grocery shopping we all love! Palencia Commons DINA is open on the corner of St. George and Hypolita. What a perfect location for a new lunch time go-to! Try authentic (and delicious) italian sandwiches made from fresh ingredients. 100 St. George Street, Suite K Prohibition Kitchen opened for business on St. George Street. The Jazz Age-inspired bar and restaurant offers craft cocktails, an eclectic menu, and toe-tapping live music every evening! 119 St. George Street St. Augustine Aquarium is open for visitors on State Road 16. Explore Florida marine life with a snorkel adventure, hands-on exhibits, and shark tanks! 2045 State Road 16


Design, Build and Live in a Custom Home Just for You. We know that building homes is so much more than just a construction process. It’s about creating a “Home” to be enjoyed by families today, tomorrow and generations to come. We feel that taking the time to get to know you and your family is what “at your service” is all about.

For more information call, 904.955.GROW (4769) Visit our website to learn more and view an extensive portfolio of our homes: design build renew grow

www.generationhomesusa.com

CBC1258010

2 S t . Au g us t in e l o ca t io ns ! 9 0 4 -82 4 -51 4 5 Fo ll o w u s @n e t tl es f in ejew elry


LIVING

Take Note

THE SILHOUETTE LADY She has been a portrait silhouette artist, painter, demonstrator, and glass artist since 1984 and has worked all over the world (from Tokyo to Boston) refining and showing her talents. For many years, Jeanine Owen’s glass art was featured in books and sold in museums and galleries and she has even earned a degree in scientific glassblowing. Throughout her life, however, the 18th century art of silhouette portraiture has remained dear to her heart (her glass specialty was portraits!) and recently Jeanine has settled quite happily into providing her representational skills to the North Florida area. Silhouette portraiture is the art of portraying a person’s profile without subject details – like a shadow – and Jeanine’s current preferred medium is paper. Within moments, The Silhouette Lady can take scissors to paper and craft a likeness that you’ll want to hold on to forever. She’s captured profiles of brides and grooms, entertained patrons at local fundraisers, and provided an utterly unique party favor. www.gigmasters.com/entertainers/ thesilhouettelady

Long Story Short

COLLABORATIVE DISTRICT

This brainchild of Nick and Christie Carrera showcases the creative talents our unique town has to offer.

T

By Amanda LaConte | Photography by Rob Futrell

he year 2016 meant different things to a lot of people, but for Nick and Christie Carrera, it was the year they left corporate careers of 20+ years to pursue a life “overflowing with amazing experiences.” The birth of their children followed by the sudden loss of Christie’s parents made the couple realize – it was time to take control and create the life they wanted their kids to experience. They began their creative businesses, Urban Asado and Silver Sheep Design, and soon the idea for the Collaborative District naturally fell into place. Theirs is an inspirational story, and in fact, that is the mission of the Collaborative District: to provide products, services and ideas that inspire.

Argentine style grills that are a modern take on an old tradition of grilling over a wood fire. Nick originally learned the art of the asado from his Argentine roots and loves sharing his passion so others can "Experience Grilling."

The Collaborative District is an art studio, welding shop, jewelry shop, and workshop all rolled into 3,000 square feet of warehouse space on Riberia Street. This space that formerly housed a fabrication shop has been renovated into a place where local artists and craftsmen can both work and have their work showcased to the public.

Bardot Beauty Bus is a renovated 1963 travel trailer that brings Bardot Beauty Bar to wherever you are! Bardot is owned by Britnye Shore and provides bridal or special event beauty services including hair, makeup, eyebrow shaping, manicures and pedicures.

There is a unique mix of original talent currently being showcased at the Collaborative District: Urban Asado is Nick’s creation and features

32

www.STAUGUSTINESOCIAL.com

Silver Sheep Design is Christie’s baby, a handmade jewelry line inspired by her mom, who was a talented jewelry artist and passed along her gift to Christie. Silver Sheep Design offers a wearable and affordable “Basics Line” as well as a “Whimsical” children’s line inspired by her daughter. Freckled Mermaid offers hand-sewn Freckled Mermaid dolls and kids’ teepee tents, crafted by owner Wendy Berthiaume. Wendy is also a talented painter and will be sharing her talent by offering kids art classes at the Collaborative District.

The Collaborative District is open to the public Thursday, Friday and Saturday from 10:00 am to 6:00 pm, and by appointment. 150 Riberia Street, Unit C www.collaborativedistrict.com


SPRING into a

FRESH LOOK with

GETPANACHE.COM

Discover our new arrivals!

Interior Design Home Furnishings Lighting Home Accents & Décor Bedding Fabric Candles Window Treatments Bamboo Linens Latex Pillows Rugs Art

GIFT CARDS and SPA PACKAGES AVAILABLE

904.217.4150 MM34813

ST. AUGUSTINE BEACH • 904.461.9552 • 1089 A1A BEACH BLVD. • ANASTASIA PUBLIX PLAZA

w w w . p e a c el ov e h om e . n e t

In Store Monday / Friday / Saturday 10am - 5pm Tuesday / Wednesday 10am - 6pm Thursday 10am - 7pm


LIVING

Q&A

THE BUSINESS OF BOURBON Co-owners of your favorite small-batch spirit distillery sat down with St. Augustine Social to talk all things business, partnership, and using their success to revitalize and benefit the surrounding community. You were already successful businessmen, why open a distillery? Philip McDaniel: From 2001–2011, I was active in the community on a number of issues including recreation as well as arts & culture. But after a decade of non-profit work, I was ready to return to the private sector. Yet, I still wanted to help build our community. The distillery project offered a unique opportunity to create, as I am so fond of saying, an “intersection of social good and economic development.” The idea of helping revitalize Lincolnville, create jobs, buy from local farms, restore one of the coolest buildings in the city and on top of all that, bring together a world-class team of distillers to help us make the best craft spirits in the world, inspired us to fully commit the project. What could be more exciting? What was your original vision? Did you set out to create a tourist destination just for St. Augustine or really make a name for yourself in the small-batch spirits industry? Mike Diaz: Our vision was to create a business that could produce excellent spirits from Florida agriculture, and utilize the tourism of St. Augustine to obtain consumer trial and grow a brand. At the same time, we felt that we could promote Florida agriculture, create jobs, and be a positive force in the community. PM: Since 2005, craft spirits have been undergoing a nationwide renaissance. We saw an opportunity to be first to the [Florida] market and the first to do it right. How has the business evolved from your

34

"We challenge ourselves with four things," says Mike Diaz, "How do we make our products better, how can we make our employees' jobs better, how can we be more sustainable in our business practices, and how can we be a better community partner?

original vision? PM: It’s been a remarkable three years. The spirits industry is extremely competitive and forces small producers like us to innovate. We can’t compete on price, so we have to do things that the big boys can’t. Evolution, adaptation, and change are things we do daily in order to compete and grow the business. Our distilling team loves to pioneer and develop new spirits every year; our tour guides love to tell our story. In a sense, we are writing new chapters of history here at the Distillery. This is particularly rewarding to us because we all call St. Augustine, the nation’s oldest city, home. Did you run into unforeseen issues launching or running a distillery? MD: Foremost among the unforeseen challenges was the severe restrictiveness of Florida law. We were unpleasantly surprised to discover how restrictive Florida’s three-tier system is compared to the more visionary states. Also, the efforts required to support www.STAUGUSTINESOCIAL.com

off-site sales have been tremendously challenging. How many employees does the St. Augustine Distillery employ? PM: 42. We started with about 10 people when we opened our doors three years ago. Without question, it is our staff that make the company so successful. Partners can be complicated, what's the dynamic like between you both? MD: Fortunately, Phil and I compliment each other very well. We have a deep mutual respect for each other, and share our core values. I would call our dynamic highly collaborative, highly communicative, and solution-oriented. I think we both want to leave our community better than when we found it, and a lot of our discussions and decisions reflect that commitment. KEEP READING THE FULL INTERVIEW ONLINE AT STAUGUSTINESOCIAL.COM


LIVING

Photo via Florida Memory: State Library and Archives of Florida

An early illustration of Franklin Smith's Casa Monica Hotel

Looking Back

BUILDING ONTO FRANKLIN SMITH

Most are familiar with the story of business mogul, Henry Flagler, but behind the railroad tycoon is a man with an eye for innovation. Without him, the Ponce de Leon Hotel wouldn't have come into being quite the same way.

I

n 1883, a Boston hardware merchant and amateur architect named Franklin Webster Smith constructed his home on King Street and called it Villa Zorayda. The house stood out and caught the attention of many people, including Henry Flagler. Smith drew inspiration for the design from the Alhambra Palace in Granada, Spain. Inspiration for the method of construction, however, came from Vevey, Switzerland. There Smith witnessed (and later wrote about) the construction of a chateau where “concrete partition walls four inches thick were being cast…very rapidly, with unskilled and cheap labor.” Smith, however, tried something new in his concrete mix – he used a relatively new binding agent called Portland Cement (developed in England by Joseph Aspdin in

36

By Matt Armstrong 1824) with sand and crushed coquina stone as an aggregate (calcites in the coquina gave the mixture extra strength). This new concrete held together the Zorayda, and also served to solidify a business relationship between Smith and Flagler, who saw the material as ideal for his new hotels due to its affordability and suitability to the climate. So when construction began on the Hotel Ponce de Leon in 1885, Smith’s poured concrete method was used. Smith himself even helped ensure that concrete was being poured and tamped properly and even reported intoxication amongst the laborers. Things were going well until Smith decided to build the Casa Monica Hotel, but Flagler was concerned that Smith’s business acumen was less than astute. Flagler cut business ties with Smith in January of 1886, but told him in a letter, “Don’t let this matter www.STAUGUSTINESOCIAL.com

worry you, it will come out all right in the end.” Unfortunately for Smith, it did not. Plagued by financial difficulties, he sold the Casa Monica to Flagler about three months after its grand opening in 1888. Business between Flagler and Smith ended in 1888, but 61 years later Flagler would come to Smith’s rescue one last time. In 1949, the St. Augustine Illustrated Sun reported that Smith had commissioned Stanford White to build Villa Zorayda. Harry Harkness Flagler (Henry Flagler’s son) wrote a letter on behalf of Franklin Smith’s daughter, Nina Larrey Duryea, confirming that Smith had, in fact, designed the Zorayda himself, and that Flagler had drawn inspiration for the design and construction of the Ponce directly from Smith.


BP BUILDERS INC 180 SR 207 ST AUGUSTINE, FL 32084 CBC 1255280

904-392-3007 BPBUILDERSINC.COM

DESIGN - BUILD - RENOVATE - RESTORE


Delivered to Your Door Every Other Month

10

$

For the Year

SUBSCRIBE 6 ISSUES FOR $10

T hat's 60%ricoef!f Retail p

St. Augustine Social is the authority on a life well lived in the oldest city. Designed to engage active families and the cultured reader, our editorial highlights the stories that residents and visitors truly want to know about our town like weekend guides, hometown talent, local food flavors, home improvement, top tastemakers, interesting personalities and nationwide shopping trends available right in our backyard.

www.StAugustineSocial.com/subscriptions


Style LEAVE A MARK By Molly Wilson Letterpress is one of the printing industry’s oldest art forms, but local Flagler College graduate, Ryan Tempro, is modernizing and reinvigorating the craft. Letterpress is a form of relief printing that takes an image and transfers the design by physically pressing it into the paper. During his college career, Ryan found that he preferred to make things with his hands more than sitting in front of a computer screen. “The tactility of how the letterpress print feels, pressed into the paper, brings a lot of the projects full circle for me,” says Ryan, “There is something very personal about letterpress.” After a long process of being a student of the craft, Ryan decided to embark on his own. Thus, M.C. Pressure was born. The name is a play on M.C. Escher – one of Ryan’s artistic inspirations – and the pressure that is central to the printing process. The shop features some popular and playful designs of coasters, stationery, and even wrapping paper, but specializes in custom designs. They’ve provided unique business cards for many local professionals and some companies across the country, whimsical wedding invitations for local couples, even clever packaging for products. The process is centuries old, but Ryan and M.C. Pressure are breathing into it new life.

www.mcpressure.com

Inside: Made in St. Augustine // Red Buys // Valentine's Day Date Night // Spring Break Picks // Home Style


STYLE

1 2 1 - HERBAL TONIC

"My ritual begins with checking emails, scanning the news, and preparing a smoothie made with herbal tonics from Sun Potion."

Sun Potion Ashitaba Vegan Blood Builder, available at The Rosy Cheek 2 - DRESS

"When that tropical Florida heat rolls in, I live in little dresses created by Alexandra Spencer, my ultimate girl crush." The Ozzy Dress,

3

available from Réalisation 3 - MUSIC

"My ideal day off involves a long drive down back roads in our old ‘66 Ford truck with my fiance and our dog, Cooper, blasting Waylon Jennings with the windows down."

Waylon Jennings, The Essentials, available on iTunes

Trendsetter

4

JENNIFER MINCHELLA

4 - MAKEUP

"I’m a green beauty junkie. I hate that heavy or cakey makeup look, and this miracle product just looks like your own skin but flawless!" RMS Beauty Un-Coverup

Foundation, available at The Rosy Cheek

Organically minded and beauty conscious, Jennifer Minchella has a flair for creating the alluring and last summer, she set out to meet a local need – natural, healing beauty products and makeup services. Her uptown boutique, The Rosy Cheek, showcases her knack for loveliness and, luckily for us, that’s a talent she’s decided to share.

5 - JEANS

"I collect classics like vintage Levi 501’s and buttery soft t-shirts and blouses. I scan the St. Vincent de Paul thrift store weekly for hidden gems." Distressed Jeans, available at

5

Photography by Rob Futrell

local thrift stores

6 - NATURAL JUICE " When I’m low on energy and my

body is craving fruits and veggies, the Sunrise Surfer from Creative Juices is my salvation!" Sunrise

8

Surfer, available at Creative Juices Natural Cafe 7 - COOKBOOK

"One of the best ways for our little family to stay grounded is cooking at home together." Available at

YvetteVanBoven.com

7

6

8 - TREAT

"On Fridays, for my drive home, I treat myself to a box of macarons from Créme de la Cocoa" Macarons,

available at Créme de la Cocoa

40

www.STAUGUSTINESOCIAL.com


cananlaw.com Our Newest Location: 2245 CR 210 West, Ste. 116 • St. Johns, FL 32259 • 904.342.8340

St. Augustine: 1030 N. Ponce de Leon Blvd. • St. Augustine, FL 32084 • 904.824.9402


STYLE

Shop Local

MADE IN ST. AUGUSTINE The Ancient City is a hub of imaginative minds and innovative entrepreneurs. Here are just a few of our favorite local creations. 1 - BACKPACK Structured, stylish, and able to go with anything, this backpack is about to become your essential.

1

Available at YIELD Design Co.

2

3

2 - COFFEE Jump start your morning with a velvety smooth, ice cold glass of locally roasted Old City Brew java.

Available at Luli's Cupcakes

3 - NECKLACE Capture the ocean and the earth’s energy and look cute while doing it with Sailor’s Omen jewelry.

4

Available at Sailorsomen.com

4 - BABY DRESS Banana Bread Baby’s delightful designs will keep your littlest ones looking playful and bright.

Available at Bananabreadbaby.com

5

5 - JOURNAL Keep your workdays, schooldays, anydays inspired by jotting down notes in a darling journal.

Available at Declaration & Co.

6 - DOGHOUSE Make the neighborhood dogs jealous of your furry friend with Old Town Timber’s stylish canine abode.

Available at Oldtowntimber.com

8

6

7 - SOAP Custom-made soap so pretty and fragrant that it might just have to stay as a bathtub decoration!

7

Available at Antoinette's Bathhouse

8 - HOT SAUCE Get your fiery fix of the Oldest City’s favorite pepper with a datil pepper sauce that’ll knock your socks off.

9

Available at Sanaugustinhotsauce.com 9 - CHARMS Display your love for our little town and some of its historical landmarks with these adorable charms.

Available at Neff Jewelers

42

www.STAUGUSTINESOCIAL.com


Full Service Restaurant

Event Venue Catering

CulinaryOutfitters.org


STYLE

Shop Local

RED FINDS Even after Valentine’s Day has passed, we still can’t get enough of this daring shade of red! Browse some of our favorite local stores for the bold color.

1

1 - SWEATER WRAP Don’t sacrifice style when you prepare for those chilly days. A bright wrap will keep you cozy.

2

Available at Fresh Produce

2 - CHALK PAINT Add a little color anywhere you please! Vivid chalkpaint can create some interest in any house.

Available at Tré Sebastian

3 4

3 - STAINLESS STEEL WATER BOTTLE Perfect for your everyday drinks (hot or cold!), this S'well bottle will have you sipping in vogue!

Available at Market Street Boutique

4 - LEATHER HANDBAG Uber cute and great quality, this duo-tone leather bag gives any outfit a much-needed color pop.

Available at Spanish Dutch Convoy

5

5 - PLUSH DOG TOYS Now even your furry friend can play in style. With these toys, they'll be the talk of the dog park.

Available at dHd HOME

6 - SPECIALTY CHOCOLATE BAR Sometimes plain traditional just isn't enough. These gourmet bars are chocolate with an extra kick!

6

Available at Declaration & Co.

7 - FELT HAT Embrace the boldness from head to toe! A gorgeous, trendy hat is just the right amount of red.

Available at Goldfinch Boutique

8

7

8 - GEL PEN Give your words a little flair or your to-do list a little inspiration with this colorful Gelly Roll pen.

Available at The Red Sable

9 - KITCHEN TIMER Retro chic has never looked better. Find your inner chef with an adorable and practical timer.

9

Available at Red Pineapple

44

www.STAUGUSTINESOCIAL.com


Classical to to Contemporary Contemporary Classical Antiquities to Contemporary Fine Art Antiquities to Contemporary Fine Art from Around the World from Around the World

Trish Beckham, American, Oil on Panel Trish Beckham, American, Oil on Panel

Montague Dawson, British, Oil on Canvas Montague Dawson, British, Oil on Canvas

Thomas Clough, British, Oil on Canvas Thomas Clough, British, Oil on Canvas

BAN Celebration JOIN US for a CU ncers! Daion &rat ansleb siciCe , MuN BA ists CU a Art for ban US Cu h IN wit JO rs! 4th nce DaH MA&RC Tans sici MuSA ,& ists 3rd H Art RC ban Cu MA I h FR wit ! H 4th RCails re det moMA SAT y for & ller 3rd Ga H the RC ct MA nta I Co FR ! y for more details Contact the Galler

Oscar Lassario, Cuban, Acrylic on Canvas Oscar Lassario, Cuban, Acrylic on Canvas

Museum Quality at Affordable Prices Museum Quality at Affordable Prices Lost Art Gallery Lost ArtGeorge GalleryStreet (South) 210 St. 210 St. George Street (South) St. Augustine, FL 32084 St. Augustine, FL 32084 904.827.9800 904.827.9800 fineart@lostartgallery.com fineart@lostartgallery.com

www.lostartgallery.com | artnet.lostartgallery.net www.lostartgallery.com | artnet.lostartgallery.net

2000 year old Ancient 2000 year old set Ancient Roman Glass in Roman Sterling Glass Silver set in Sterling Silver

ARTIST JANE SLIVKA ARTIST JANE SLIVKA

Treasures Inspired Inspired by by the the Sea Sea Treasures

Specializing in original paintings, sculpture, specialty jewelry, unique Specializing original paintings, sculpture, specialty jewelry, unique men’s in gifts, nautical finds and other gorgeous treasures. men’s gifts, nautical finds and other gorgeous treasures. 210 St. George Street, C-2 (South of the Plaza off King St.) 210 St. George Street, C-2 (South of the Plaza off King St.) info@seaspiritsgaller y.com • seaspiritsgaller y.com info@seaspiritsgaller y.com • seaspiritsgaller y.com

904.679.3811 904.679.3811


STYLE

Shop Local

VALENTINE'S DAY DATE NIGHT Get yourself ready for the most romantic night of the year! Whether you find yourself at a candlelit restaurant, taking a walk on the beach, or cuddled up at home, we’ve got your Valentine’s Day essentials.

1 2

1 - SMOOTHING HAIR CREME Try a styling creme to keep those flyaways under control and keep yourself looking sleek.

3

Available at Panache Salon & Spa

2 - RED LIPSTICK Command the room (and your date’s attention) with a color that will look great with any skintone!

Available at Philosophie Salon

3 - ROSE GOLD DIAMOND HOOPS Understated and utterly classic, pair these diamond-encrusted earrings with any date night outfit.

5 4

Available at Neff Jewelers

4 - LITTLE BLACK DRESS Every woman needs a flawless little black dress. This becoming choice will turn some heads.

Available at Rochelle's Clothing

6

5 - PERFUME An intoxicating scent is an essential. Try this bright fragrance of lemongrass, cedar, and amber.

Available at Londons 6 - MEN'S SHIRT

This classic dress shirt, dressed up or down, is a date night go-to.

Available at H.W. Davis Clothing and Shoes

7

7 - SOLID COLOGNE

Long-lasting and durable, this innovative scent option is perfect for the man on the go.

Available at Oak & Adze

8 - COLLAR STAYS Ensure that you stay crisp and put together all night long with these playful collar stays.

8

Available at Oak & Adze

9

9 - STAINLESS STEEL WATCH An upscale timepiece is the indispensable accessory to keep you on track and looking chic.

Available at Nettles Fine Jewelry

46

www.STAUGUSTINESOCIAL.com


FREE LIMITED EDITION

SILVER CHARM WITH LEATHER BRACELET

39

FROM

$ Choose from select charms* *Limited to the Endless Jewelry Starter Bracelet charms (Retail $30). Does not apply to the Jennifer Lopez Collection.

403 Anastasia Blvd • St. Augustine, FL 904-825-0569 • debbiesdayspasalon.com

COLOR YOUR LIFE


STYLE

Shop Local

SPRING BREAK FINDS You’ve always got to be Spring Break ready when you live in a tropical paradise! These great finds from local retailers will get you in the mood for sand, surf, and sun.

1 - BEACH TOWEL

A trendy new take on the traditional beach essential, this large circular towel is a must-have.

1

2

Available at West to East 2 - KITE

Spring break isn’t just for swimming! Take advantage of the windy shore with a high-flying kite.

3

Available at Ocean Extreme 3 - SUNBLOCK

Protect yourself from the harsh Florida rays without the added toxins with natural solid sunblock.

Available at Savage Swim 4 - SUNGLASSES

Wherever your vacation takes you, these uber cute sunglasses will be along for the ride.

Available at Magnolia Supply 5 - SWIMTRUNKS

In a tried and true retro pattern, these trunks will carry you through Spring Break activities all the way to the summer.

4

Available at Sunshine Shop

6

6 - SANDALS

Every spring break needs a go-to pair of sandals. Why not a pair that’s both adorable and practical?

Available at Goldfinch 7 - COVERUP

5

Go from a downtown lunch to an afternoon on the beach and back again with hardly any effort in a cute and cool coverup.

Available at Nautilus at the Beach 8 - SUNGLASSES STRAP

Keep track of your shades without sacrificing your style with a cute, bow-adorned sunglasses strap.

Available at Artsy Abode 9 - SUNHAT

9

8

Stylish and functional, this classic straw sunhat will ensure you look cute while keeping out the sunshine.

Available at Aqua East

48

www.STAUGUSTINESOCIAL.com

7


Bradley A. Waldrop

Clyde M. Taylor Jr.

FL Bar member since 2006

FL Bar member since 1970

Clyde M. Taylor III FL Bar member since 2001

A T T O R N E Y S

www.taylor-taylor-law.com 2303 Ponce De Leon Blvd. Suite L St Augustine, FL 32084 Tel - 904.687.1630 • Fax - 904.342.6296

CHALK ® PAINT CLASSES OFFERED

904.824.0095 tresebastian.com 304 Anastasia Boulevard, St. Augustine


STYLE

Home Style

A Family Tree Flourishes The Sabato’s family tree finds daily nourishment in their home nestled amongst the trees and set just adjacent to their daughter’s home. By Meeka Anne | Photography by Ed Taylor

50


Future home of an elev ator

T

he simple, yet elegant and functional abode of George and Lori Sabato grew from a tiny seed of thought that George Sabato had sat on for a couple of decades. Being a true family man, he had a vision to live together with his extended family on the same property. “This place is the fulfillment of a dream,” George had said, “The only thing that could make it more perfect is if my other daughter and her family could be here as well.” The garage suite has been christened with the name of “The Treehouse” by the Sabatos. It is surrounded by a canopy of trees that offers privacy and a natural beauty that surpassed the term “garage apartment.” They find that downsizing suits them and while residing in a smaller space of 1400 square feet, they have discovered that they didn’t need the 2900 square feet of their former home after all. Lori says, “Here, when I have to clean, it’s done in an hour; in the old house, it would take all day.” The home was designed to feel spacious

and the screened in porch, high ceilings, and open living area all contribute to an airy feeling. The color scheme reminds you of a cool breeze as it incorporates all the blues and turquoises that typically grace a coastal landscape. The brick fireplace adds warmth to the cool tones of the color palette while keeping the living area toasty if a rare cool evening rolls around. MOST IMPORTANT PIECE The most important part of the floor plan for Lori is the kitchen island. “Originally, we were going to do a small island with barstools and leave space for table and chairs, but it started to feel like too many chairs,” Lori says, “In the end we built a 4’ x 8’ island with six bar stools and it works perfectly for us. I love it because the kids can sit around it with us.” They also have an outdoor dining table on their porch which is perfectly suited for those occasions when their extended family joins them for an evening meal. STORAGE IDEAS For the Sabatos, well planned storage was the key to downsizing. The pantry off of

www.STAUGUSTINESOCIAL.com

Details Residents: George & Lori Sabato Amenities: In-law suite, 2 bed, 2 bath Size: 1,400 square feet indoor and 250 square feet of porch space Year Built: July 2015

51


STYLE

the kitchen has racks and a work station on wheels for easy access and utility. A coffee bar sits to the right of the counter space with cabinet space and a wicker basket drawer. The closet is a favorite of both Lori and George and each of them have everything in their wardrobe organized impeccably. PERSONAL SPACE Another challenge of downsizing can often be the lack of personal space. Lori has claimed the 250 square feet of screened in porch along with her hammock. However, George wrangled himself a 275 square foot area downstairs completely separate from the main living quarters. George laughs, “I have a refrigerator, sink, and hot and cold water. Lori said if I get a microwave, I may not have to come upstairs.” HOBBIES The main feature of George’s man cave area

52

is a 2000 Heritage Softail Harley Davidson. He has had motorcycles his entire life and rides his Harley often. The parking space of his prized possession is a prominent spot in his man cave where the bike sparkles as if it is polished daily. He also has a 60-inch television connected to his computer monitor where he practices for his weekly poker games. Even though Lori usually leaves this space for George’s alone time, she often joins him to share some popcorn for a movie night in the jumbo reclining chairs. Lori loves to read and spend time with her grandchildren. Both are accomplished easily by nestling down into the hammock with a good book. “Even if I am deep down into the hammock, the children will see the swinging motion and call up to me,” she says smiling. “The beauty of being so close

www.STAUGUSTINESOCIAL.com


The Sabato's home is everything you wouldn't expect an "in-law suite" to be: large, spacious, open-concept floorplan featuring all the luxuries of a fullsize home like vaulted ceilings, walk-in closets, and a large covered porch. And because it's upstairs among the trees, it's remarkably private for this couple.


STYLE

Sources Builder Shoreland Home Builders Architect Anthony R. Harrell Decorator Lauren Leonard Interiors Sofa and Chairs Peace Love Home Living Room Rug Pottery Barn Benches Ballard Design Kitchen Barstools Ikea

to my grandchildren is I can have a long day with them or I can have a 15-minute interaction. In today’s world it’s often difficult to have a close relationship with your grandchildren. Our situation is priceless and I know that they will really remember us.” CLASSIC FURNITURE SAVE The process of moving into a small place meant giving away most all of their previous furniture and most of their belongings. They both say they are happier living a simpler lifestyle. Although, one particular wall of the house was designed specifically to house a Hemingway Key West sideboard piece that she purchased just after they had lived in Key West. “It was a piece I loved and I wanted to keep,” she says. The Sabato home offers privacy, intimacy, simplicity, and comfort for them as well as their daughter’s family. In a world where extended families are often separated by hundreds if not thousands of miles, it seems like George was on to something 20 years ago when he planted a seed that became a beautiful tree of familial closeness and bliss.

Browse + Pin

The entire gallery of images from this photoshoot online

54

www.STAUGUSTINESOCIAL.com


(Right) Living on the second floor can make grocery shopping interesting so George crafted a pulley system on their porch to haul anything heavy (like groceries and firewood) up to the second floor before they opt to add in an elevator.


The Gift that Gives All Year

10

$

For the Year

GIFT SUBSCRIPTIONS BUY ONLINE AT WWW.STAUGUSTINESOCIAL.COM


Locals Meet

MELANIE NEALE She's a yacht broker and published author, using her extensive maritime experience and knowledge to get her clients on deck and sailing on the high seas. By Katherine Kennedy | Photography by Brian Miller Local resident and established yacht broker Melanie Neale has experience in almost every aspect of the boating industry. She has worked in bait shops, been a boat detailer, captained and crewed on boats, and owned and sold boats. She is also a published author (her books include Boat Girl and Boat Kid), and is a regular contributor to BoatUS and Cruising World magazine. HER STORY Melanie grew up living aboard and traveling on a 47’ sailboat with her parents and sister. She earned her USCG Captain’s License at 18 years old, before even having a driver’s license. The first sailboat Melanie owned was a 1969 Columbia 28, which she bought and lived aboard while attending graduate school at Florida International University. Her lifetime of experience in the boating industry led to her career as a yacht broker. HER INSPIRATION Much of Melanie's inspiration comes from her father, maritime author Tom Neale. He instilled in her a love of writing, sailing, marine diesel engines, and pursuing boat listings. Melanie's appreciation for the industry is also a result of owning, caring for, and living aboard several sailboats herself. This knowledge and understanding has helped her continued success as a yacht and ship salesperson. www.edwardsyachtsales.com

Inside: Rising Star // A Day in the Life // How I Got Here // Person of Interest // Business Guide


LOCALS

necklaces, even though they’re more intricate and time consuming than the other pieces. “It’s hard work,” she says cheerfully, “but when you’re all done it feels really good.”

Rising Star

SHAYLEE ESTES When her mom handed over the online jewelry boutique, Shaylee stepped up, took over, and created an emerging business all her own. By Molly Wilson | Photography by Brian Miller

S

ome people are just born into business. With a mother who owns Tribe Apothecary and a father who owns the St. Augustine Surf School, Shaylee Estes was clearly destined for entrepreneurial greatness. Her Etsy-based jewelry boutique, Seaside Sisters, began pretty organically. Shaylee’s mother, Lauren, opened the online retailer about six years ago and Shaylee – who was then around five years old – helped out as much as she could. Soon, however, Lauren had another child and it was up to the original seaside sister to take over the jewelry manufacturing. Since then the now eleven year old merchandiser has taken Seaside Sisters and made it entirely her own. And when we say “made it entirely her

58

own,” that’s exactly what we mean. Shaylee is in charge of it all. “I do everything myself,” says Shaylee proudly, “All the design and making the jewelry and the photography and the listing.” Even the style of the jewelry in Seaside Sisters is her own doing. Lauren began the shop with jewelry that used a lot of feathers and bright colors, but that isn’t quite the look that Shaylee wanted to go for, so she’s chosen her own. Instead she’s opted for more beaded jewelry, brightly colored stones, and even recycled materials like guitar strings (some of which are given by local stores and some of which come from broken strings of her own instrument). It’s all delightfully bohemian and the individuality of each work shows the passion behind it. Shaylee’s favorite pieces to make, however, are the macrame www.STAUGUSTINESOCIAL.com

Hard work toward a positive goal seems to be Shaylee Estes’ business model and it seems to be working. Not only are pieces selling quickly and the online store is booming with new orders all the time, Shaylee has been invited to local festivals – like the Sea Turtle Festival and the monthly First Friday Art Walks – to show and sell her products. Not only are her parents exceptional entrepreneurial role models, but Shaylee’s lifestyle has had a hand in contributing to success. The Estes family homeschools their three children and that has given Shaylee a unique opportunity to grow as a businessperson. Her parents have given her photography classes to aid in the marketing of her products and a more flexible daily schedule allows for time to run the shop (in between homework assignments). The family, as well, travels extensively and the exposure to new environments provides inspiration for creation. Though she loves making jewelry and has found some serious success with her designs, for Shaylee the business is still just a hobby. “I want to be a professional soccer player. I’m on a traveling team. But I think I’ll always end up making jewelry,” she adds quickly. Whatever path Shaylee decides to take (be it athletics or design or anything in between), the burgeoning business owner clearly has a strong head on her shoulders and a bright future ahead. www.etsy.com/shop/SeasideSisters


THERE IS NO SUBSTITUTE FOR EXPERTISE...

JUMBO CONVENTIONAL DONNA MCGEE

BRANCH MANAGER / MLO

(904) 495-7516 - Office (904) 501-6900 - Cell Donna.McGee@homestarfc.com NMLS415418 • FL #L023128

ALLISON BARLOW

MORTGAGE PRODUCTION MGR / MLO

(904) 495-7517 - Office (904) 806-2352 - Cell Allison.Barlow@homestarfc.com NMLS448258 • FL #L026144

JOSH JIMMERSON

FHA/VA

MORTGAGE LOAN ORIGINATOR

(904) 495-7518 - Office (904) 669-3334 - Cell Joshua.Jimmerson@homestarfc.com NMLS1205242 • FL #L026280

USDA

(904) 495-7515 1 9 6 5 O L D M O U LT R I E R O A D S T. A U G U S T I N E , F L 3 2 0 8 6 W W W. H O M E S TA R F C . C O M / B R A N C H / S T- A U G U S T I N E

The easiest way home…

GREAT RATES AND EXCEPTIONAL SERVICE!

NMLS #1146125

Celebrating 25 Years of Community Theatre

COMEDY ON STAGE A vampire, a sympathetic werewolf, and an Egyptian princess are brought to life when her tomb is opened!

March 10-April 2 limelight-theatre.org 904-825-1164


LOCALS

A Day in the Life

VAUGHN COCHRAN Being an original member of Jimmy Buffet’s Coral Reefer touring band is just the beginning. Meet the man behind the Blackfly logo. And much more… By Sue Bjorkman | Photography by Rob Futrell

Y

ou’ll find this 71-year old local legend working weekend nights as the “Director of Ambiance” at his Blackfly the Restaurant on Anastasia Blvd. Get a drink, order a steak, admire his art, and chat him up. Maybe ask for the recipe of his famous Bahamian conch fritters (a secret?) or what’s a “Blackfly” anyway? Scratch that. You’ll learn that part here. Promise. FIRST AN ARTIST With multiple talents, Vaughn, how do you answer, “What do you do?” “I say I’m an artist. Then eventually the conversation goes to, ‘oh yeah, and I own a restaurant. And a fishing lodge and a…’” he trails off, grinning. Vaughn and his wife Jean have owned the local steak and seafood restaurant with partners Mike Hyatt, Cindy Stangby, and Doug and Charlene Bunnell since 2012. It’s named after his world-famous Blackfly logo, a painting (in Japanese Sumi-Brush technique) of a fly fishing lure he created in 1992. It's now one of the most recognized

60

logos in the world of saltwater fly fishing. The logo gained international attention in 2012 when it won the nationwide Best Business Logo contest sponsored by J.J. Ramburg of MSNBC’s Your Business program. That artsy fly now graces everything from tees to mugs to gear.

It’s art. I can do what I want,” he says. He recently finished a blue barracuda with accents of red, yellow, and green, on an electric green background. “Most people are attracted by the colors,” he says, “even if they didn’t previously know they were into fish.”

“People ask, ‘do you have a gallery?’ I say yes, this is it. It just happens to have a restaurant in the middle of it. I used to have a gallery that had a flyfishing store in the middle of it,” he laughs. And now his stunning, tropics-inspired Elkton home has an art studio in the middle of it.

COME ON HOME From kindergarten to the Class of ’63 graduation from St. Augustine High School, Vaughn was living local. After graduation, he enlisted as a National Guard medic then attended SJRJC. During these long-haired days, he played often at the Tradewinds Lounge with other famed local favorites like Gamble Rogers and Bob Patterson. His involvement in the Hydrolic Banana Jug and String Band and Kazoo Ensemble proves once again truth is better than fiction.

“The house is his open canvas,” Jean says. Vaughn paints three days a week in his eclectic studio “hide-a-way.” He’s a contemporary artist that happens to paint fish and the outdoors and “whatever I feel like.” Portraits, orchids, hunting scenes, ducks, crocodiles. No limits. He enjoys doing photo-realism but also loves more free-form style with vivid colors. “My painting style changes all the time. I used to worry about the ‘real’ color of a fish, and then I realized it just doesn’t matter. www.STAUGUSTINESOCIAL.com

He transferred to the University of South Florida in Tampa to study – and live – art. He moved to Key West in ’72 when the place vibrated with insane creative energy. In this flip-flop-til-you-drop lifestyle, the Chart Room Bar was where it was at, man. Musicians like Jim Croce, Jerry Jeff Walker, and yes, our very own Vaughn Cochran


played there. That’s where he had that serendipitous meeting with Jimmy Buffet that led to a short-lived time on the road playing mandolin, ukulele, and washboard as a ‘Coral Reefer.’ He gave it up in favor of family life (he has two sons, Travis and Christian). Vaughn and Jean got together in the late 80s. They’ve always worked well together. They managed fishing resorts in Belize, the Bahamas, Costa Rica, and Mexico. In the Keys, Jean worked in the flyfishing shop and Vaughn was a guide. His rich knowledge of patterns of the local fish made him appear clairvoyant. He’d get his clients into the right spot, then say, “in five minutes the fish will be here.” And in five minutes, guess who showed up for dinner. He and Jean still both love to fish, but he says he doesn’t have enough knowledge of the local waters anymore to have that kind of predictive powers (so don’t ask). In 2003, St. Augustine called him back home. GO FISH From 2005-2009, Vaughn owned the original Blackfly Outfitter and Fine Art Gallery on Aviles Street. Leave it to Vaughn to put a fly

Bohemian music days, fly fishing guide adventures, artistic accolades, entrepreneurial excellence. Vaughn’s life has all the elements of a bestselling biography. Wander into one of his local businesses and sit a spell. The charismatic and entertaining artist is always eager to get to know his neighbors.

shop in the middle of a gallery. He expanded into Jax Beach in 2007, with the Blackfly Outfitter Café and Tarpon Taproom. Jean runs it and Vaughn works alongside her twice a week. He opened the Blackfly Lodge in Schooner Bay of Abaco Island in the Bahamas in 2012 with business partner Clint Kemp. It’s in the closest harbor to the “Hole in the Wall,” one the top five fishing places anywhere. So, yeah, it’s doing alright. HEALTHY, SALTY, AND WISE You live, you learn. He says he’s learned to keep his mouth shut when he should, be grateful for everything and thoughtful with everyone. Ever feel like slowing down, Vaughn?

www.STAUGUSTINESOCIAL.com

A peek into the original sketches Vaughn created of the BlackFly logo.

“I don’t mind working hard. I have a busy schedule, but if I won a billion dollar lottery I’d still be doing all this. I love having the opportunity to do what I love to do.” www.vaughncochranart.com

61


LOCALS

Advocate

RELIEF BOUTIQUE No forms to fill out, no questions asked, no redtape. Just people helping people. Hurricane Matthew inspires compassion in action. By Sue Bjorkman | Photography by Brian Miller

A

fter Hurricane Matthew, two women on opposite sides of town independently came to the same conclusion: “I’ve got to do something to help.” In two of the hardest hit areas, both Martha Nourse and Tica Walley’s homes suffered heart-breaking havoc. But self-pity didn’t seep in with the surge. Just the opposite. It unleashed a river of caring and healing that poured through them into their neighbor’s lives. The two women had never met before, but these former strangers had hearts like identical twins. Tica began her Davis Shores Relief Center first. When Martha learned of these efforts online, she was inspired to start her own center in Vilano Beach. While Tica was a phenomenal peopleperson, Martha was more astute at practical issues. So they began a mutualappreciation society via social media that nourished their communities in practical ways (insurance, FEMA, ugh…) and heartfelt ways (you’re not alone…), as well.

62

It’s a silver-lining story of regular people helping people. It’s the rainbow after the storm. NO FORMS, NO RED TAPE The sign on the ‘Relief Boutique’ door says, “Nothing to it but to do it.” Tica Walley’s doing it. Her front yard has become a small village of U-Haul storage trailers. Her adjacent rental apartments – gutted by the hurricane – now house a menagerie of free items to fill nearly every need. It started when she returned to her once lovely home to discover it drowning in mold, sewage, and saltwater. She ordered a storage container for salvageable stuff, and then soon acquired 20 more for neighbors. Tica loaned tools and bought so many humidifiers to donate that Lowe’s suspected she was going into the resale business. Her ‘Relief Boutique’ started as a table on her driveway where the Red Cross dropped off leftover supplies and grew exponentially from there. Tica says she and her volunteers will keep it open; the need hasn’t gone away. COMPASSION IN ACTION When Martha and Brian Nourse evacuated, they left security cameras running. From www.STAUGUSTINESOCIAL.com

a distance they watched the sickening sight of nearly two feet of rising water, their belongings swimming helplessly from room to room. Then nothing. Lights out. Not good. Bring out the vodka, they joked. They returned to total devastation. Right away, though, friends, family and strangers rallied to their aid. “We were so impacted by the generosity of everyone, the outpouring of support,” Nourse says. “We had to help somehow, too.” So inside the North Shores Improvement Association’s community center, she and her volunteers set up the Vilano Beach Hurricane Relief Assistance Center. Thus began an instant, continuous windfall of donations. “People donated really nice stuff. I think many felt guilty the storm didn’t affect them like it did so many others,” she says. At first, people resisted help. They had never been in this position before. “We’d tell them these things were donated to help those impacted by the hurricane. Someone out there wants you to have it. Please take it.” 22 Coquina Avenue (904) 466-5618


TOTALLY FREE CHECKING1

PERSONAL & BUSINESS • FREE Check Card • FREE Online Banking & Bill Pay • FREE Use of Any ATM2 • FREE eStatements • FREE Direct Deposit • FREE Gift3 • FREE Check Card Text Alerts4

St. Augustine

(904) 825-1800

St. Augustine Beach (904) 825-1820

LionBank.com 1 $50 minimum opening deposit. Fees subject to change. Other fees such as NSF, overdraft fees, etc. may apply. Refer to our current Schedule of Fees. 2 Our valued customers may use ANY ATM anywhere in the United States and Fidelity Bank does not charge a foreign ATM fee. If you use another institution’s ATM, they may charge you a fee; we do not. Plus, we’ll even reimburse you for three foreign ATM usage fees monthly, up to $10, when you provide the receipt. 3 Free gift provided at the time of account opening. 4 Fidelity Bank does not charge for this service, however, standard message rates may apply from your mobile carrier.


LOCALS

How I Got Here

KAREN ROCHELLE An extraordinary love story was the impetus for the conception and long-running success of Rochelle’s trendy island boutique. By Meeka Anne | Photography by Rob Futrell

A

s you approach Rochelle’s boutique on Anastasia Boulevard, an eclectic painted wall featuring waves of blues, purples, and pinks wows your peripheral vision. Upon closer examination, it becomes evident that the word “LOVE” is rooted amidst the colorful swirls of paint. Nothing could be more appropriate for the local boutique as the idea of the business began with the desire of Tom and Karen Rochelle to spend more time together. Karen Rochelle, co-founder of Rochelle’s boutique on Anastasia Island, fell crazy in love at age 14. Well, many young girls do, but in this case, the love endured and bloomed into a 34-year marriage, two children, and a 32-year business co-owned with husband, Tom. Karen has a favorite photo of her standing in front of the Castillo de San Marcos wearing clogs and a gauzy hippie outfit. At the time, she was just a teen passing through with her boyfriend on the way to a nearby wedding. However, that day something clicked with the couple and – says Karen – “We both thought, wow, wouldn’t this be a great place to live?” The treasured photo foreshadowed of a series of events that led the couple to becoming long term residents and business owners in the Ancient City. Their boutique, voted best of St. Augustine on multiple occasions, was brought to fruition by way of both coincidence and

64

The current Rochelle’s came to fruition after a year-long renovation in which Tom was the principal worker. But the project was well worth it as this will be year 16 in this location, which houses two floors of fashion and fun. Says Karen, "There were many times it could have ended, but we wouldn't quit."

careful contemplation, offset by a series of pragmatic decisions. After that fateful first visit to St. Augustine, the couple returned to Tennessee to finish their degrees. Karen became a CPA and Tom got a degree in business. After graduating college, Karen and Tom went in different directions. Karen took a job at a large accounting firm and Tom got involved in different ventures ranging from mutual funds to construction projects. Prior to graduating college, Karen and Tom had been together every day since high school. “What was happening was after being in high school together all the time and then college, this felt wrong,” says Karen, “We were separate all day. www.STAUGUSTINESOCIAL.com

By the time we got together we were on different wavelengths and when we finally connected, it was time to go to bed. We just wanted to be together.” That longing became the impetus for launching a business. Karen said, “We would have lunch together and go down a list.” One day the boutique idea came up. Karen instantly connected to the concept. “I sold high-end shoes in high school,” she says. “I always loved fabrics and I had sewn since I was a kid. I could create things without patterns and a boutique seemed like a fun thing to do.” Once the inception of the plan was planted, they thought about where to relocate. Karen mused, “Hmmm, big city, that could chew us up.” Then they remembered St.


tk.

Running a successful boutique for over 30 years in a small town is impressive. The secret to their success is a combination of determination and teamwork. Again, love propelled them through the tough times. Karen smiles, "You don't fail until you quit."

Augustine. They decided even if the business was not successful, they would love the area anyway. Finally, it was time to go to St. Augustine to get the feel of the land and find a location. The small town was a very different place 32 years before. Downtown was essentially all there was. Karen says “There was one strip plaza near over by where the Barnes & Noble is now.” That became the home for their first boutique in 1994. After seven years at that location, the Publix plaza on the island opened. They started out at the well-known current Starbucks location. “That place worked out amazingly,” says Karen, “We lowered our rent and upped our sales there, but eventually we had to move again to another spot in the plaza.” The couple had been putting away seed money for the leap from tenant to owning

a building. Finally, in 2000, their current location popped up for sale. As soon as they saw it, they made the decision to make the move. Karen says, “It was a bit scary as we had always been in a strip plaza with anchor stores. But we had the big sign, the windows, and the frontage, so it turned out it wasn’t hard at all.” Running a successful boutique for over 30 years in a small town is impressive. The secret to their success is a combination of determination and teamwork. Again, love propelled them through tough times. Karen smiles, “You don’t fail until you quit. There were many times when it could have ended, but we wouldn’t quit. And also, because there were two of us, when one would begin to falter, the other would say no, no, no.” In addition, the community was behind them all the way. In the days before social media, they used newspaper, radio, and billboard www.STAUGUSTINESOCIAL.com

ads for their marketing. Then Ned Pollock, owner of Gypsy Cab Co., brought them in to do fashion shows and that helped a lot. Karen says, “The best thing about owning a boutique is owning it in St. Augustine. We love the city, the water, the neighborhoods, the people, the beauty, and the amazing opportunity to connect with so many people and make them and us happy on a daily basis.” Walk into Rochelle’s and you will see that Karen is a vision of the same grace and ease of the clothing she sells. Her current favorite pieces are a Chaser graphic T, a Free People night shimmer mini-dress, and a Dolce Vita leather bootie. Hurry in and scoop one up before she claims them for herself. 104 Anastasia Boulevard www.rochellesclothing.com

65


LOCALS

Family Favorites

THE BRODERSEN FAMILY Though they're the artists behind some of St. Augustine's most recognizable brands, this family of three always makes time for a little fun. Photography by Bethany Walter Meet the Broderson family. Danielle is a St. Augustine native, but her husband, Luke, has lived all over the world. He traveled and moved frequently with his military family and finally ended up at Flagler College studying design. That’s where Danielle enters the picture. Fast forward just a few years later, baby Vada was born and the couple had a realization that they really wanted to work for themselves, but create for others. Now the Brodersons own Spacecamp Co., a small, local design company on West King Street. But, though they’re always looking for new inspiration, the Brodersons’ lives aren’t only work. On their days off, you can find now 1 ½ year old The Broderson Family Vada and her parents embarking on pictured from left: Luke thrift shopping escapades, walking (Dad) 32, Vada 1 1/2. through their neighborhood, Danielle (Mom) 30 exploring the shore, and enjoying some of St. Augustine’s favorite eateries.

Favorite thing to do on a rainy day in St. Augustine? Combing through thrift stores! The

Betty Griffin House, St. Vincent de Paul's, Out There Antiques, and 312 Pawn are some of our favorites to find vintage furniture and old video games.

Favorite Family Restaurant? There are

66

plenty of restaurants in St. Augustine that we love, but family to us means breakfast. The Blue Hen is the perfect Saturday morning experience for our small family. The Hash and Blue Crab Quiche are the short answer for why.

Favorite free thing to do in St. Augustine?

We love reading magazines and books at Barnes & Noble for design inspiration. We also take the St. Augustine Distillery and San Sebastian Winery tours.

When we have out-of-town guests, we always take them to... The Floridian because

When there isn't a cloud in the sky you'll find us...

walking around downtown St. Augustine or hunting for shark's teeth at the beach!

www.STAUGUSTINESOCIAL.com

it's local, Southern cuisine at it's most eccentric and tasty! Catch 27 because it's great seafood and wonderful people. Ice Plant for authentic drinks and stylistic atmosphere. And Hyppo Popsicle for something fun, fresh and fruity!


904-679-4833 Committed to excellence in design, craftsmanship, installation and above all customer satisfaction, CustomAquarium.com is your source for aquariums from residential to public exhibits. We have a long history of designing and building VIP residential and commercial aquariums. Listening carefully to what the client wants and creating the aquarium that meets or exceeds their expectations has been the key to our success. From a peaceful home aquarium to a four-story tall cylinder aquarium in an international airport, to a beautiful engaging aquarium in an office lobby, we work with our clients to find the best solution for their aquarium environment. Mat Roy, CEO

Manhattan lobby aquarium


LOCALS

Person of Interest

JOE TRINGALI From gas station mogul to reluctant restauranteur, local boy Joe Tringali harnessed an inherent entrepreneurial spirit and community mindset to achieve widespread success. By Matthew Shaw | Photography by Rob Futrell

S

t. Augustine entrepreneur Joe Tringali has more than once been referred to as a reluctant restaurateur. No doubt this is due in large part to his insistence that, after spending his early twenties amassing a slew of successful Shell gas stations and convenience stores, he “backed into” the restaurant industry when he first began serving up pizza and Italian dishes at Carmelo’s – a former service station on King Street in downtown St. Augustine. Joe purchased the three-bay service station in the early 90s. He admits that his ambitions at the time were fairly modest. “It was really just a dinky, oily, old gas station when I bought it,” Joe says in his humble southern drawl. “My aspirations at that time were basically to increase the automotive business.” By now the story of how, in 2008, Joe transformed the operation into an enormously successful full service Italian restaurant serving award-winning pizza is a

68

familiar tale in the canon of contemporary Oldest City lore. And though the recent opening of the upscale burger joint One Twenty Three Burger House (also on King Street) now seems a fitting epilogue to the Tringali story, Joe’s insistence on attributing such triumph to happenstance doesn’t fully capture the whole narrative. No matter how reluctant Tringali may have been to enter the restaurant industry, the third generation St. Augustinian’s success was truly born of a resolute commitment to family, an inherent entrepreneurial spirit, and a belief in serving his local community first and foremost. Joe’s grandparents first came to St. Augustine from Sicily in the early 1920s. The Tringalis labored in the shrimping industry for decades – they even, for a time, owned the fish docks on the property currently occupied by Hurricane Patty’s. With his father and uncle heavily entangled in the shrimping industry, the table was set for young Joe to enter the family business. This pre-ordained path, however, didn’t exactly sit well with Joe. www.STAUGUSTINESOCIAL.com

“I didn’t really see [the shrimping industry] as a good fit for me and didn’t really pursue it after my father retired when I was 12 or 13 years old,” Joe says. “I’ve always been somebody who needs a project. Maybe it’s a little bit of attention deficit disorder, but I don’t think I could be successful doing the same thing everyday.” It was apparent from an early age that, far from being hard work-averse, Joe’s passions lay in creative, more entrepreneurial-minded endeavors. “My mom used to tell me that even when I was eight or nine years old I would always be trying to figure out ways to make extra money,” Joe says. “I would buy stuff and resell it to my friends at a higher price. I think more than the money part I just enjoyed the challenge of finding a way to make something happen from nothing.” In his teens Joe’s parents separated and his mother remarried. He grew close with his stepfather who owned a Shell station out where the outlet malls are now – off Interstate 95 and State Road 16. It was at


Our projections weren’t real high because, let’s be honest, we were in a gas station,” Joe laughs. “The funny thing is the pizza thing just kept growing and growing. After 3 years, we were just killing it. It’s kind of unheard of in our industry to do that amount of business out of a gas station.”

this time that a path (another rooted in family succession) presented itself. “I started working [at my stepfather’s Shell] when I was around 13,” he says. “I learned the ins and outs of the business. [My stepfather] wanted to eventually hand it over to me. Me being so young, wanting to make my own way, I really didn’t take an interest as far as ownership. I looked at it as just a job at that time.” Then Joe tried college. He got his real estate license. He opened an electronics store. Nothing quite stuck. Joe returned to work for his stepfather in his

mid-twenties. Newly married, a bit wiser, and similarly more focused, he soon purchased a Shell station of his own, albeit dozens of miles away in Jacksonville Beach. Capitalizing on his unique experience, he bolstered the business significantly, selling it for a healthy profit just two years later. That’s when an antiquated Shell station on King Street caught his eye. The typical three-bay service station – which had been a King Street fixture since the 1960s – was previously owned by the Conner family (like the Tringalis, the Conners have long established roots in the Oldest City and were close family friends). It remained business as usual at Conner’s Shell for some years, all the while Joe acquired a few more gas stations,

www.STAUGUSTINESOCIAL.com

THEN JOE TRIED COLLEGE. HE GOT HIS REAL ESTATE LICENSE. HE OPENED AN ELECTRONICS STORE. NOTHING QUITE STUCK. “I THINK I WAS JUST WILLING TO TRY ANYTHING THAT WASN’T THE GAS STATION INDUSTRY,” HE LAUGHS.

brought World Gym to St. Augustine, and slowly amassed a lucrative mini-empire in his hometown. Meanwhile, the gas station industry was changing. More involved food and beverage concepts, epitomized by the popular East Coast gas station/convenience store chain Wawa, began to replace the service station model. Attuned to these trends, Joe made plans to reimagine Conner’s Shell in the mid-2000s. “My original plan was just to adapt to the convenience store model and expand our food sales [at Conner’s Shell],” he says. “I thought at the time that we would have a small food presence. But after some thought we decided to go with pizza.” Fittingly, he adapted family recipes for the pizza and Italian dishes his new restaurant concept would serve. He even gave the place a family name. The expectations for Carmelo’s (an ode to Joe Tringali’s and his grandfather’s given name)

69


LOCALS

Joe and Cindy discuss business in their humble shared office perched above the registers at Carmelo's Marketplace.

"As a tourist town, I think a lot of people just look at the tourists as the their customer base,” Joe laments. “I’m the opposite. I’ve always thought that if we do the locals right, we’ll be great with the tourists. Being born and raised here, going to local schools, and never really leaving for more than a week at a time, I kind of know everybody here, I feel like this is the kind of town, if you do what you say you are going to do, you can prosper. I’ve always been so grateful for the local support.”

A picture of Joe's grandfather Carmelo (born in 1899) hangs in the restaurant as an ode to the store's namesake.

were tempered at first. “Our projections weren’t real high because, let’s be honest, we were in a gas station,” Joe laughs. “The funny thing is the pizza thing just kept growing and growing. After 3 years, we were just killing it. It’s kind of unheard of in our industry to do that amount of business out of a gas station.” Knowing full-well the extent to which St. Augustine restaurants in the downtown area have traditionally catered to tourists, Joe wanted Carmelo’s to appeal to locals, first and foremost. It’s an approach that comes naturally to this native son. And it’s brought him tremendous success. “Being born and raised here, going to local schools, and never really leaving for

70

more than a week at a time, I kind of know everybody here,” Joe says. “I feel like this is the kind of town, if you do what you say you are going to do, you can prosper. I’ve always been so grateful for the local support.” Carmelo’s has been a family affair from day one. Joe’s wife and two daughters remain heavily involved in the day-to-day operations and more recently helped spearhead the expansion of the TringaliKing-Street-empire with One Twenty Three Burger House in 2015. “Being on King Street for so many years I thought I have to do my part in reinventing this street,” Joe says. “I wanted to do something that would complement downtown. I didn’t feel like there was a place to get a gourmet style burger.” The burger house has seen early success offering a selection of prime beef burgers www.STAUGUSTINESOCIAL.com

served on specially made buns, as well as pizza and ice cream, in an eclectic, yet familial atmosphere. Though he’s only in his early fifties, Joe says he feels he’s entered the twilight of his career as an entrepreneur. “I’m kind of on the coast mode now,” he laughs. “I’m not really looking to do anything else as far as restaurants go.” Though he says he’s resigned to let his family and employees take the reigns, knowing Joe he could more than likely “back into” another business somewhere down the road. Catch up with Joe Tringali at one of his local businesses: Carmelo's Pizzeria or 123 Burger House, both in downtown St. Augustine


PERSONAL SERVICE IN PERSON What does it mean to be IN good hands?SM It means you get my personal attention. Not just today, but as your coverage needs change over the years. Let me help you choose the right amount of protection with a free Personalized Insurance Proposal. Call or stop in today.

One agency for all your insurance needs.

Luis Vienrich 904-201-8090

Subject to terms, conditions and availability. Allstate Property and Casualty Insurance Co., Allstate Fire and Casualty Insurance Co., Castle Key Insurance Co., Castle Key Indemnity Co. Š 2016 Allstate Insurance Co.

179111

559 Twincourt Trail, #605 Saint Augustine luisvienrich@allstate.com


LOCALS

Musical Chair

BILLY ANNIN Member of no less than four local bands and always in high performance demand, this drummer's schedule never ceases. But he wouldn't have it any other way. Written and photographed by Steve Parr

A

s musicians go, drummers and bass players always seem to be employed – especially the good ones. The really good ones, though, are in high demand. With that in mind, meet drummer Billy Annin. Billy was born in St. Louis, Missouri, but his father’s job required the family to relocate regularly. By the time he’d gotten the bug for drums at age 6, he was living in New Haven, Connecticut. Once his parents bought him a “good” drum set, the die was cast and Billy had found his calling no matter where he was. After yet another move, he played his first paying gig in Lovells, Michigan. The year was 1975, Billy was 14 years old, and he was paid a (at the time) whopping $60.

72

had settled in Gainesville and his impressive prowess as a drummer allowed him to rely on his skills to earn his living – much of it in the Ancient City. While there may have been the occasional house painting or demo job to help him through slower times, Billy had made his mark as a professional drummer and set his course for success.

“Being the lifelong music junkie that I am,” he laughs, “I thought I could go right over to Traverse City, Michigan and buy all those new albums I’d been wanting!”

His musical influences are varied. Jeff Porcaro (Toto), Tommy Aldridge (Black Oak Arkansas, Pat Travers), and Prairie Prince (The Tubes) have all had major impact on Billy’s style. Most striking when watching Billy play is his double-bass proficiency. An injury many years ago left him unable to use his left arm for a time. He developed his double-bass technique as a way, as he tells it, “to make noise and fill the gaps.” Today, that technique is the bedrock of a style which is often imitated, but never truly duplicated. Once he regained the use of his left arm, his style and technique rose to a completely new level.

Although he arrived in St. Augustine only five years ago, Billy Annin has been playing in the city for the last 35 years. In 1978, his family

Billy’s pedigree as a drummer is solid, as is his resume. An unwavering dedication to his craft has landed him on stage with the likes www.STAUGUSTINESOCIAL.com

of Barry Dunaway (.38 Special), Mike Reno (Loverboy), Spencer Davis, Derek St. Holmes (Ted Nugent), and John Cafferty among countless others. He is always in demand, whether it be for live gigs or studio work, and he can often be found “subbing” for other drummers who may not be able to make a gig. Billy is also featured on the debut release from blues guitarist Damon Fowler entitled “Riverview Drive.” Rock ‘n’ roll guitar heavyweight Rick Derringer also appears on the album. These days, Billy can be found behind his drum kit with his rock bands Down Low, J.P. Driver, or Lisa’s Mad Hatters. Now, playing in three bands would stretch any mortal musician to his limits, but that’s just not enough for someone like Billy. He’ll soon be branching out into the Ocala and Leesburg areas with his band Sticky Nickel. And, for a guy who’s schedule is as frantic as his drumming, that suits Billy Annin just fine. You can catch Billy on Wednesday and Thursday nights at Trade Winds Tropical Lounge.


YOUR TRIP TO SUCCESS STARTS HERE YOUR TRIP TO SUCCESS STARTS HERE FOR MEETING ROOM AND GROUP ACCOMMODATION INQUIRIES SEND REQUESTS TO CHRISTINA SALES@SEBASTIANHOTEL.COM FOR MEETING ROOM ANDCASH: GROUP ACCOMMODATION INQUIRIES SEND REQUESTS TO CHRISTINA CASH: SALES@SEBASTIANHOTEL.COM

TRYP SEBASTIAN TRYP SEBASTIAN

   

   

Perfect for boardroom-style Perfect forand boardroom-style meetings small groups meetings and small groups TRYP MEETING: includes 65” TRYP MEETING: 65” flat screen smartincludes TV, flipchart, notepad, water and flat screenpens, smart TV, flipchart, amenities notepad, pens, water and amenities Food & Beverage packages Food & Beverage packages available available Wyndham Rewards points Wyndham Rewards points available available

95 guest room hotel with 36 suites, Café Lounge & Tapas hot 95 guest room hotel Bar withserving 36 suites, European style& breakfast drinks Café Lounge Tapas Barbuffet, serving hot and small plates until midnight. Pool European style breakfast buffet, drinks area with hot tubuntil and midnight. fire pit table. and small plates Pool Fitness Room, Guest Free area with hot tub and Laundry. fire pit table. Parking. CentrallyGuest locatedLaundry. betweenFree the Fitness Room, San Sebastian River and US1, around Parking. Centrally located between the the corner of King St. at the Entrance to San Sebastian River and US1, around St. historic theAugustine’s corner of King St. atdistrict. the Entrance to St. Augustine’s historic district.

 CENTRAL LOCATION

 FREE WIFI

LOYALTY POINTS/MILES

BEST RATE GUARANTEED

 CENTRAL LOCATION

 FREE WIFI

LOYALTY POINTS/MILES

BEST RATE GUARANTEED


LOCALS

From the Beach to Abroad On the Job

The Director of Photography for VICE Media has grown a lot since his days filming his friends surfing, skating, and carousing around St. Augustine. We caught up with this St. Augustine native to find out where his homegrown talent is taking him these days. By Matthew Shaw

74


Fellow photographer Mack Fisher captures Jake in his element on location in Siberia. www.STAUGUSTINESOCIAL.com

75


LOCALS LOCALS

J 76 76

ake Burghart grew up with a tight-knit group of local boys, surfing the wedgie peaks of Vilano’s North Beach. Jake’s was the kind of freewheeling, sun-soaked childhood that sinks its hooks into many a St. Augustine kid, keeping them content to carve out a halcyon existence among the city’s small, insular community.

updating the way Americans (and the rest of the world for that matter) experience the news. Still, he recognizes that his hometown – this decidedly low-key community he once described in an interview as a “magical surf-neck paradise” – instilled in him a deep curiosity about the world and helped inspire in him a intense desire to document it.

Jake didn’t stay put, however. He’s travelled far and wide as the Director of Photography for VICE Media. And in the last few years it’s become evidently clear that Jake and his cohorts at VICE have changed journalism,

“I feel lucky for what I had growing up and really appreciate it,” Jake says of his upbringing in the Oldest City. “It’s laid back, but at the same time so many people come from St. Augustine with such a strong work

www.STAUGUSTINESOCIAL.com

ethic and drive to create something. I can’t quite put my finger on it, but it’s pretty amazing.” VICE, which started as a free music-andculture magazine in Montreal in 1994, has become the poster child for success in the new-media paradigm. And Jake, who’s been with the company since the early 2000’s had a big role to play in ushering in this new era – he was, in fact, the first person VICE hired when they expanded into making video content. During his time with the company, Jake has contributed both gritty news


On the stony edge of the Elburz moutain range, Jake and his crew film high above the city of Tahran (the capital of Iran). Image by Mack Fisher. Opposite page: Pictures of Jake growing up in St. Augustine at Anastasia State Park and the Alligator Farm. www.STAUGUSTINESOCIAL.com

77


LOCALS

78

features on subjects like the Islamic State as well as lighter coverage of youth culture, all while helping to distinguish the media company’s no-holds-barred, documentary style approach to journalism.

Jake took advantage of St. Augustine high school’s well-funded video and photography departments. He even produced a show for a local cable access station.

While spending his adolescence and teen years surfing alongside local standouts Gabe Kling and Jody Davis – who lived one and two blocks away from the Burgharts, respectively – Jake’s cinematic ambitions were decidedly modest. Like many kids growing up near the dawn of the millennium, Jake says he was heavily influenced by a series of surf films produced by the action sports company …Lost. Perhaps the most popular of those films, …Lost Across America Vol. II: The Decline of Surfing Civilization, featured a hodgepodge of surfing clips, interspersed with “Jackass”-esque stunts, and carried a general irreverence for the popular surf culture of the day.

“I had no idea what I was doing,” Jake admits of the program, which he called SURF TV. “The whole thing was heads to tails unlicensed music, profanity, nudity, on air, on public access in St. Augustine. The crazy thing was, nobody really questioned it.” He studied filmmaking at Orlando’s Full Sail University and began making music videos for bands in Gainesville, before taking on a project for punk rock outfit Against Me! The documentary, We’re Never Going Home, garnered the band – and Jake – some wellearned indie notoriety.

An inspired Jake, who had been saving up money he earned washing dishes at Cap’s on the Water, bought a camera and began filming his own friend’s exploits.

But it wasn’t until he relocated to New York City that things really clicked into place. While out one evening, Jake serendipitously ran into some employees from VICE – then a small, but culturally relevant media company – who were familiar with his work.

“I just decided to film everything,” he laughs. “From skateboarding to jumping off bridges to tow-surfing behind a truck.”

“I don’t know if we clicked because of the band t-shirts we were wearing, or what,” Jake laughs. “They hired me pretty soon

www.STAUGUSTINESOCIAL.com

after. This happened to be right at the time they wanted to start doing video stuff. So whatever came on the air in those first years, I shot, edited, and even though I didn’t really know what producing was back then, I guess I produced it, too.” Today, when Jake’s not traveling to some of the world’s most conflicted areas, like Pyongyang or Kandahar, he lives in Topanga Canyon in Los Angeles. St. Augustine Social caught up with Jake recently and engaged him in a wide-ranging conversation, covering everything from the explosive success of VICE’s HBO series to his recent visits back to his hometown. The following excerpts from that interview have been edited for space and clarity. I read in an interview where you called St. Augustine a “magical surf-neck paradise.” Can you unpack that a bit for us? Jake Burghart: What? I said that? That sounds about right. I stand by that. The downtown has a very European feel. I’ve been all over Europe and St. Augustine is very European. You’ve got cultural, architectural, and culinary influences from Spain, France, the U.K. And then “surf-neck” is just redneck surfers.


Far Left: Jake poses in front of a military vehicle, deep in the heart of an Afgani warzone (Image by Chris Gill), Middle: Jake catches a helicopter to Peshawar, the capital city of northwestern Pakistani province Khyber Pakhtunkhwa (Image by Suroosh Alvi), Right: Jake makes a chilly friend while shooting on location in Antartica (Image by Jerry Ricciotti).

It is magical. I love coming home. I was just there toward the end of the summer and was only supposed to be there for a few days, but I ended up staying for a few weeks. The water was warm. There was surf everyday. I had a great time.

and you feel connected, but I think it goes deeper than that. I met my wife in New York, but she’s from Florida. I have two different next-door neighbors from Florida. We surf together and hangout a lot. Come to think of it, all my closest friends are from Florida. And I didn’t meet a single one of them in Florida!

What’s changed the most since you last lived here? JB: [St. Augustine] has really grown up a lot. There’s a lot of cool stuff going on. Many of the people I grew up with are doing cool stuff around town. I grew up with Jeff McNally who is doing the Floridian. Other friends are doing neat little bars and restaurants and other things. It’s so fun to come back.

What do you think is going on with that? What draws you together? JB: I think St. Augustine is just a tightknit community. It’s laid back, but at the same time so many people come from St. Augustine with such a strong work ethic and drive to create something. I don’t know what it is. I can’t really put a finger on it.

Do you recognize ways in which your upbringing here shaped your worldview? JB: It’s really hard to pinpoint a specific thing. I find nine out of ten times, especially in California, if I meet someone new that I like, I’ll eventually find out that they are from the East Coast. And I’ll say, if nine out of ten are from the East Coast, five out of ten times I’ll find out they are from Florida! So I think there’s got to be something deeply rooted in the way we grew up. Obviously you meet someone from your home state or town

Looking at it from the other side: have your experiences traveling the world and documenting all manner of crazy stuff changed the way you view your hometown? JB: I think if anything it makes me feel lucky for what I had growing up and appreciate it. Especially growing up in a small town like St. Augustine, I think you have that drive like “Oh, I need to get out of here and really do something bigger.” Once you achieve that you can really look back and see how good you had it. Every time my wife visits she’s

www.STAUGUSTINESOCIAL.com

like, “I can’t believe you grew up here. It’s such a magical place.” Were you familiar with VICE before you started working with them? JB: I definitely knew who they were. In Florida, getting your hands on an issue of VICE was kind of a hard thing to do. It was like a thing where a few cool, older girls might have a copy. You might get to look at them when you went to their house. What was your first assignment for VICE? JB: We did a concert series at The Cake Shop in New York. We filmed a lot of really cool bands. I hired a friend to help film. It was low budget and really raw, but a really great experience. And then you worked on the highly successful VICE on HBO series. Were you surprised by the success of that show? JB: I was actually surprised with how long it took for people to catch on. This will be our fifth year. The momentum came pretty slow, but the graph chart would show a huge spike in the last few years. Going from Internet videos to our own show on HBO, my thought was that this was going to be crazy. But it definitely took a little while to catch on. Every year it’s been something new

79


LOCALS LOCALS

since then, from launching our own show, to then our own channel, to bringing that channel to other countries. You think every year, ‘How can this grow anymore?’ And it just continues. In your opinion, what is it about VICE’s approach to journalism or storytelling that resonates with people? What makes it stand out? JB: There’s a realness and honesty to it. There’s an instinct to just to go there and really show something more than the news story that you might have written before you ever even left the country. We started out doing that a lot of different things before we ever got into news. We did lots of travel stuff, music and art. And I think that really helped us tell stories when we started doing more news stuff. Was the idea that VICE was willing to and that you could go to all of these interesting places something that attracted you to working there? JB: Definitely. But at the same time, we weren’t exactly doing that stuff when I first started. I kind of expected to always be filming little punk rock shows. So all the news and the travel and all the other stuff came up naturally over time as we kept at it. At the same time the kind of stuff we are covering with video now is stuff that the magazine had been doing forever. For whatever reason it just didn’t stand

out to people like it does now. A lot of the content that VICE has made over the years has grown up with the people that create it. The people who started the magazine were young when they started making it. So they were making stuff and interested in stuff that was maybe geared toward a younger audience. As they grew up and became more concerned about the world, the ideas and the content, the website, the magazine all kind of grew up, too. You’ve been in some hairy situations. North Korea. Afghanistan. Is there a time where you really felt like your life was in danger? JB: In a way my job isn’t anymore dangerous than anything else. I don’t try to do crazy things. The shoots I go on, I’m very careful. I read the risk assessments. I try to be as safe as I can. Granted, if you look at the odds, I guess you are safer sitting on your couch at home then going into a semi-war zone. But, there are definitely people here at VICE that are absolutely taking bullet fire on a regular basis. I’ve never really wanted to do that. There are some younger guys who are definitely down to go out to the front lines and take machine gun fire. I love to watch their footage. But I already feel like I’m getting older and slowing down a bit. Are there projects you are interested in pursuing in the future, maybe away from

Under a star-strewn sky, Jake and his crew make a rough campsite in the midst of the vast Sahara Desert that spans the length and bredth of much of northern Africa. The desert's windswept sands have an area of 3.6 million square miles. Opposite page: A small collection of Jake's work during his travels with VICE Media.

80

www.STAUGUSTINESOCIAL.com

VICE? I know you worked on a feature film with your wife. JB: VICE is such an outlet. For me to do something on my own, or on the side, it’s like why would I do that when I can just do it here? For example, if I decided I didn’t want to do news anymore and I maybe wanted to do a feature doc, there are all the resources here to do it. That’s definitely something on my mind. I’d like to slow down a bit and work on something longer. I want to focus on doing less stuff, better. Media and journalism have changed significantly in the last decade and VICE has played a big role in that change. Do you have advice for anyone who’d like to pursue journalism in this new paradigm? JB: Every little thing you do is helpful. Having a job in journalism or media is super helpful. Going to school is helpful. But I think the best thing you could do is just start doing it. If you want to be behind the camera, get a camera and start filming stuff. It doesn’t have to be an expensive one. I wasn’t trying to go down this road. I was shooting because I thoroughly enjoyed it and life was interesting. I really had no idea how to do it when I started. Keep up with Jake's adventures by following him on Instagram at www.instagram.com/jakesterb


Angkor Wat, Cambodia, the largest religious complex in the world

Children gather for a photo in India

Indian men perch periously on a speeding truck

A man plays a drum during a tumultuous protest in Cairo, Eygpt

www.STAUGUSTINESOCIAL.com

81


THE

BUSINESS

ADVISORS Insurance Agents // Lawyers // Accountants // Consultants The people you need to know to keep you and your paperwork in order Photography by Ed Taylor

S P E C I A L A DV E R T I S I N G S E C T I O N


S P E C I A L A DV E R T I S I N G S E C T I O N

Insurance

THE BUSINESS ADVISORS

PERRY D. UNWALLA

STATE FARM INSURANCE AGENCY Perry Unwalla KNOWN FOR: Whether it's insuring your car or home, starting a life insurance plan, or looking at better mortgage options, we can do it all! What is your competitive advantage? We combine the financial strength, goodwill, and long term integrity of the State Farm brand with the personal touch of our agency. As a company, we have over 18,000 locations in the United States. What this means to our clients is that when they transfer from another state, they simply contact our agency and we can assist with the rewriting of their policies. What type of experience can your customers expect from your business? Life is all about the experiences we share with others. We’re a little bit different here… From the moment you walk into our State Farm insurance agency, we think you'll find an elegant, comfortable, and inviting atmosphere. We are a place where people know your name, know about your family, kids, and your challenges. We are ready and knowledgeable in helping you insure your car, home, life, or health. What motivates you in the workplace? I feel I have an intrinsic desire to help people get the things that they want most in life! In the insurance and financial world, that means building a wall of protection around the things they currently own and have worked your whole life to achieve. It also means helping people achieve the lifelong goals they've had for their finances, their future, and their families.

We are “Risk Advisors” for our clients, helping them insure and protect their world.

What are your company's core values? Our core values include doing what's in the best interest of our clients first and foremost. Insurance is complicated. It's important things are explained competently, set up and maintained correctly, year after year. We strive to stay in touch with our clients throughout their busy lives.

(904) 461-5400 3791 A1A South Suite A www.perryunwalla.com

www.STAUGUSTINESOCIAL.com

83


S P E C I A L A DV E R T I S I N G S E C T I O N

THE BUSINESS ADVISORS

Insurance

We specialize in all types of property and casualty insurance to protect all facets of your home and business.

ANCIENT CITY INSURANCE Rebecca Houpe Stephanie Smith KNOWN FOR: A premier St. Augustine independent property and casualty insurance agency

(904) 827-1915 2800 N Fifth Street Suite 301 www.ancientcityinsurance.com

84

Tell us about your firm... At Ancient City Insurance, we work for you. We represent a carefully selected group of trusted insurance companies, allowing us to place your policy with the company that is best suited to your needs. We are a fullservice insurance agency, and offer a wide variety of insurance products. What are your company's core values? We will never be an agency that writes as many policies as we can. In reviewing insurance policies with our customers it is most important to educate people. Once clients have an understanding of what their risks are, what needs to be protected, and the costs associated with it, then we offer solutions to them they are able to feel confident in.

www.STAUGUSTINESOCIAL.com

What is your competitive advantage? We represent some of the best companies in the industry. Not only with pricing advantages, but also available coverage options. This allows our agents to hand pick the product to meet the specific needs of each customer. It is also important to us that our companies are all A rated financially stable companies. What type of experience can your customers expect? We strive to make the Insurance buying experience simple. There is enough work and stress that goes into buying a new home, car, or starting a business. We want to make sure that you are getting best coverage for the price along with credits or discounts wherever possible. Leave the hard work to us.


S P E C I A L A DV E R T I S I N G S E C T I O N

Law

Pictured: The Gillis Family: Ashton, Tim, Pierce, and Adrianne

THE GILLIS LAW FIRM Adrianne Gillis, Esq. Tim Gillis KNOWN FOR: The Gillis Law Firm is dedicated exclusively to the practice of family law. Our office is located in downtown St. Augustine on King Street. Family law matters giving rising to the need for legal representation are unique and personal.

(904) 429-9779 125B King Street www.thegillislawfirm.com

THE BUSINESS ADVISORS

We think the approach to family law should be individualized and unique as well. We strive to provide the client-centered experience that every client deserves. What are your specialities? The Gillis Law Firm specializes in family law, which includes a number of practice areas such as divorce, guardianship, domestic violence, dependency and adoption. Within the practice of family law my speciality is litigation concerning child custody. What are your company's core values? A successful attorney-client relationship must be firmly rooted in trust, honesty, and an open reciprocal line of communication. We strive to create and maintain such relationships in all things that we do. As a family-operated family law firm, preservation of family ties and family values in litigation is very important to us. What is your competitive advantage? Accessibility. In family law, immediate attention to certain situations is necessary to provide quality representation. Every client of The Gillis Law Firm has my cell phone number

www.STAUGUSTINESOCIAL.com

and direct email and knows that if they have a custody issue or other family law emergency arise outside of traditional business hours I will make myself available to them. The ultimate resolution of any family law matter, particularly cases involving child custody, hinges on a party's demonstration of judgment. I firmly believe that an attorney's willingness to counsel their clients through those tough situations as they are transpiring, and not after the fact, is critically important to the success and outcome of any given case. What type of experience can your clients expect? One can expect a personal experience with particular consideration given to the sensitivity and importance of your legal family matter. As a family-operated firm premised upon preserving family values, we understand what family means and we seek to provide each and every client with the time and attention necessary to ensure a positive resolution.

85


S P E C I A L A DV E R T I S I N G S E C T I O N

THE BUSINESS ADVISORS

Insurance

There is no client too big or too small. We handle all personal and commercial lines of insurance.

VIENRICH ALLSTATE AGENCY Luis Vienrich KNOWN FOR: Auto, boat, motorcycle, renters, home, umbrella, life, and commercial insurance.

(904) 201-8090 559 W Twincourt Trail Suite 605 www.allstate.com/luisvienrich

86

What are you known for? Keeping all your insurance needs under one roof, with a dedicated team that will make sure you are always properly protected and backed up by the "Good Hands" of Allstate, a company ranked #1 in customer satisfaction and with a top notch claims department. There is no too big or too small client, we handle all personal and commercial lines of insurance. What's the most rewarding part of your job? Being there for our clients when they need us the most and when I hear them say, "My prior agent never did this for me." We are not your typical agency; we work for you and we never forget about that. What is your competitive advantage? Our energy and desire to become the #1 agency in St Johns county. That is a

www.STAUGUSTINESOCIAL.com

commitment that I made to our staff, our community, clients, and my family. We know that to get there we have to make our clients always a priority. We have a diverse staff, fully bilingual and with a combined customer service experience of more than 100 years. How do you serve your community? Serving our community is something that we take very seriously. Our agency has participated in and created events that give to many non-profit organizations such as: Home Again, March of Dimes, The Humane Society, The Betty Griffin House, St Augustine School of Performing Arts, St Johns Cultural Council and others. In 2017 we are adding new and creative approaches that will continue giving to existing and new organizations in need. We are here to stay and grow with our local community and collaborate on the prosperity of all its members.


S P E C I A L A DV E R T I S I N G S E C T I O N

Law

THE BUSINESS ADVISORS

THE LAW STATION Melissa Sarris Kauttu, P.A. KNOWN FOR: Personal Injury has been the biggest growth sector in the law firm as a result of Ms. Kauttu’s background and philosophies that give her a competitive advantage. Ms. Kauttu also practices in the areas of family law, criminal defense, business, trust, and estate planning. What is your competitive advantage? Melissa Kauttu has a strong science background, which enables her to communicate and understand the unique facts of her injury/accident cases. She was pre-med while at the University of Florida when she moved to Houston, Texas and entered a Registered Nursing program in the mid80's. After doing nursing clinicals, Ms. Kauttu was troubled by how the doctors treated the nurses. Thankfully, she notes, the “propriety bar” has been raised substantially over the years. Through her experiences at various Houston medical facilities, she made the decision to pursue law, which she has been doing ever since. She graduated with her Juris Doctor from Pepperdine University School of Law in 1989. What motivates you in the workplace? Someone who is injured in an accident caused by someone else can fall prey to developing a victim’s mentality. They don’t feel well; they are compromised physically, emotionally, and often times spiritually. The Law Station is a place where all clients, whether personal injury or other types of clients, can receive direction and hope. Being in the legal system does not need to become the cause of one’s life. It can be a time for healing and a time for growth, but that requires legal counsel and staff who don’t cause additional stress and who work to help reduce the stress the client is already going through. What has been the most rewarding experience in your job? The many clients who come in because someone we helped said, " Go to The Law Station." It is a blessing to know we have done our job and done it well.

It is our job to seek justice, to pursue rights, and when the time comes to take action, to do so in strength and for good.

(904) 810-2410 1510 N. Ponce de Leon Blvd. Suite B www.law-station.com

www.STAUGUSTINESOCIAL.com

87


S P E C I A L A DV E R T I S I N G S E C T I O N

THE BUSINESS ADVISORS

Law

Helping those in need is our external motivation, but internally we are motivated by the belief that hard work is the keystone for success.

Clyde M. Taylor, Jr.

TAYLOR & TAYLOR Brad Waldrop Clyde M. Taylor, Jr. Clyde M. Taylor III Dedicated to helping our community with hard work and integrity.

(904) 687-1630 2303 N. Ponce De Leon Blvd. Suite L St. Augustine, FL www.taylor-taylor-law.com

88

What are the firm's core values? We genuinely care about our clients regardless of the legal dilemma that pushed them through our doors. We identify our clients' best interests after a complete evaluation of all legal options and a thorough costbenefit analysis. We firmly believe in zealous advocacy and uncompromising commitment to our core value – integrity. How has your experience helped your practice? Our litigation experience in cases where a human life is literally at stake has shaped our approach to all cases. We represent accused persons that are facing lengthy potential prison sentences and even the death penalty. This responsibility has trained us to examine the fine details of every case, develop complex litigation strategies,

www.STAUGUSTINESOCIAL.com

and appreciate the nuances of any legal predicament. How are you involved in the community? Clyde M. Taylor III has coached high school football for the past 8 years. He also serves on the City of St. Augustine Code Enforcement and Appeals Board and the Lincolnville Community Redevelopment Agency Advisory Board. Brad Waldrop is an Advisory Board Member of Big Brothers Big Sisters of St. Augustine. Our attorneys also regularly volunteer with St. Johns County Legal Aid and provide pro bono services to those in need. What has been the most rewarding experience in your job? Obtaining justice for those who need it most.


Four generations of helping families. Maybe five.

Justin Craig

CRAIG

Funeral Director

(904) 824-1672

CraigFuneralHome.com

Funeral Home(904) • Crematory 824-1672 & Memorial Park

CSB_StAugustineOldCityAd.qxp_Layout 1 1/5/17 10:04 AM Page 1

We Believe in You! 709 S. Ponce de Leon Blvd. • St. Augustine, FL 32084

904.342.4916 www.centerstatebank.com

SAFETY

|

SOUNDNESS

|

LOCAL LEADERSHIP

|

LOCAL DECISION MAKING


Delivered to Your Door Every Other Month

10

$

For the Year

SUBSCRIBE 6 ISSUES FOR $10

T hat's 60%ricoef!f Retail p

St. Augustine Social is the authority on a life well lived in the oldest city. Designed to engage active families and the cultured reader, our editorial highlights the stories that residents and visitors truly want to know about our town like weekend guides, hometown talent, local food flavors, home improvement, top tastemakers, interesting personalities and nationwide shopping trends available right in our backyard.

www.StAugustineSocial.com/subscriptions


Eats Dish

THE CAUSA TRIO Photography by Ed Taylor If you’ve ever been to Llama Restaurant, you know that presentation is one of their strong suits. If you haven’t, prepare yourself. Each dish is utterly striking and nearly too pretty to eat. The little restaurant explores and experiments with Peruvian gastronomy to create a culinary experience flourishing with bright, full flavors and bold, fresh ingredients. The menu is unique and artistic, paying homage to both South American traditions and the twists that keep them modern. The Causa Trio falls right in line with the rest. This mélange of Peruvian flavors is as pleasing to the eye as it is to the tastebuds. On top of seasoned and marinated potato cakes sit sliced avocado and a trio of mouthwatering victuals. Chilled shrimp salad and chicken salad (festooned with seasonal garnishes) surround fresh octopus drizzled with a bright violet “Alfonso” olive aioli. It’s a perfect opportunity to discover Llama’s culinary delights and expand your horizon just a little. The Causa Trio is certain to be the start of a delicious night out.

415 Anastasia Boulevard www.llamarestaurant.com

Inside: Culinary Character // Behind the Bar // Spot Check // Eat Local Guide


EATS

Roundup

MARDI GRAS DISHES Indulge yourself and your tastebuds at the biggest party of the year without having to leave your backyard! Find these traditional New Orleans bites at some of our favorite local restaurants.

THE DISH The Green Burrito

Living on the Veg

GREEN BURRITO AT CASA MAYA Casa Maya’s multiple vegetarian options make deciding difficult. Order the Green Burrito at least once!

V

By Meaghan Alvarado | Photography by Ed Taylor

egetarians recognize menu items that start with “green” as something that is likely to be acceptable for their diet. The Green Burrito at Casa Maya is no different. Reading through the description confirms it – this burrito is the perfect match for a vegetarian’s cravings. Loaded with vegetables like squash, onions, and avocado, the Green Burrito is an abundance of fresh flavors. Each bite is accompanied by the perfect proportion of rice, beans, and melted cheese too. Its contents are wrapped in a spinach tortilla and topped with Casa Maya’s signature red salsa and homemade dressing, Don’t let the $16.95 price tag scare you off. A fan favorite among local vegetarians, this massive burrito runs end to end on its large plate, and you’re bound to have leftovers. If the idea of Mexican food instantly has you pining for a glass of milk, there’s no need to fret. Casa Maya’s signature red salsa is mild – warming, but not overly hot. And if it’s heat you’re looking for, you can always pump it up with a selection from their arsenal of hot sauces.

92

The two-story restaurant offers inside and outside seating on both floors. It doesn’t matter what kind of dining atmosphere you’re looking for – you can find it here. They’ve expanded their seating options significantly since moving over from across the street a few years ago. Sit outside on the upstairs deck facing Hypolita Street to enjoy watching the hustle and bustle of downtown from above, or find a spot on their deck that overlooks the courtyard for a more secluded experience. The upper inside area is bright with natural light and pops of vivid colors. Downstairs you can dine at one of the tables by the inside bar, or enjoy their gated courtyard outside. You’ll find plenty of seating for a meal with friends or family and dogs are welcome too. There’s also a laid-back lounge area with fire pit tables that is perfect for appetizers and a Margarita or other selection from their Tequila Bar. Casa Maya is open for breakfast, lunch, and dinner with multiple vegetarian options. 22 Hypolita Street (904) 823-0787 www.STAUGUSTINESOCIAL.com

Jambalaya This delicious dish is a bold concoction of shrimp, chicken, sausage, and crawfish over yellow rice and Cap’s on the Water gives it quite a kick! The hearty meal will have you ready to join a parade. 4325 Myrtle Street Gumbo The central element of the Fat Tuesday tradition courir de Mardi Gras, gumbo from Catch 27 will have you begging for more. Line up now for an ambrosial stew with that signature Creole spice. 40 Charlotte Street Shrimp and Grits Who knew that this Sunshine State favorite was also a New Orleans tradition? Well, you do now, so make your way over to The Floridian for their ‘N’ Grits special for a twist on the cherished dish. 72 Spanish Street Red Beans and Rice It’s not a Mardi Gras party without Red Beans and Rice. Though the dish’s flavor will stand proudly on its own, try it with a spicy smoked sausage courtesy of Harry’s Seafood, Bar, & Grille. 46 Avenida Menendez Beignets What’s a celebration without the perfect dessert? The beignets from Brunch at Casablanca Inn are lightly dusted with a cinnamon and powdered sugar that will transport you to the Big Easy. 24 Avenida Menendez


NEW CONSTRUCTION REMODELS & ADDITIONS

www.cornerconstruction.net

(904) 342-8475

YOUR ONE-STOP LOCATION FOR

EVERYTHING RV! SALES • SERVICE • ACCESSORIES

RV SALES

COLLISION

SERVICE

CONSIGNMENTS

ACCESSORIES

GOOD SAM CLUB

Shop Inventory from Top Manufacturers from OVER 100 NATIONWIDE LOCATIONS!

From Annual Maintenance to Major RV Repairs, WE’VE GOT YOU COVERED! Choose from OVER 10,000 Camping & RV Parts and Accessories

Extensive Damage? WE’RE HERE TO HELP! We’ll have you back on the road in no time! We give TOP DOLLAR for Your RV and will PAY OFF YOUR LOAN! Become a Member of the NATION’S LARGEST ORGANIZATION of RV Owners!

600 Outlet Mall Blvd. in ST. AUGUSTINE, FL

866.414.7538 | CampingWorld.com/RV

RV Sales Hours: Monday-Friday 8am-6pm, Saturday 8am-5pm, Sunday 10am-5pm


EATS

Culinary Character

NORBERTO JARAMILLO Delivering sensational Latin cuisine through La Cocina International Restaurant is Chef Norberto Jaramillo’s central focus. His years of experience and his culinary expertise result in a captivating harmony of exquisite taste and stunning presentation. By Alexter Albury | Photography by Brian Miller

N

orberto’s journey into the world of culinary arts began quite humbly and naturally in his family home in Columbia. He says, “My mom always cooked when I was growing up. We had a big backyard where my dad grew everything. He grew our own yucca, potatoes, corn, and citrus. When we cooked, it was just a matter of pulling food from the earth, plucking it from a tree, cleaning it, and then cooking it.” Norberto’s mother and father made sure that he and his siblings not only witnessed their ability to transform home-grown produce into highly desirable dishes, but that they learned how to do it themselves. Norberto recalls an unforgettable and funny memory of his childhood when he shares, “When I was five, I actually made dinner for the whole family, but I forgot to use salt. However, my dad was very proud of me. He made everybody eat everything that I had cooked. Cooking was something that my parents taught and encouraged. They believed that if you knew how to cook, you would never starve.” At the age of sixteen, Norberto Jaramillo moved to the United States where he joined his brothers in New Jersey. Here the future chef’s fledgling career began to take flight. He worked in various hospitality

94

jobs, serving in banquets, weddings, and hotels. In 2005, Norberto brought his warm personality and hospitality experience to St. Augustine where he was hired by the previous owner of La Cocina International Restaurant. “At that time, I served, cooked, and did whatever else needed to be done,” says Norberto, “I never really wanted to be a chef, because all of my brothers are in the industry. They’re all executive chefs. I always ran the front of the house, because I didn’t want to deal with the kitchen.” However, destiny had different plans. In 2012, Norberto was presented with the opportunity to buy the restaurant from the www.STAUGUSTINESOCIAL.com

previous owner and jumped at the chance, “But when I took over I realized, ‘Whoa! I don’t know how to cook! Well, let’s give it a shot, and see where it goes.’ I always enjoyed cooking, but it wasn’t something that I wanted to do. But, I must say that I fell in love with cooking when I bought the restaurant!” Norberto nurtured his natural talent for cooking by spending long days at the restaurant, practicing new techniques, and by blending lessons learned in his parents’ kitchen with a few modern twists. The chef’s undeniable skill and cultivated culinary knowledge are ever so clear with


Just inside the entrance to La Cocina International Restaurant inside at the Castio Real Hotel on St. Augustine Beach you'll find quite the culinary show. An open kitchen gives guests a behind-thescenes look at the culinary mastery happening as their meals are prepped. Here Norberto torches a fig glaze on a new Ostrich Steak appetizer featuring sangria tomatoes. This process crusts the natural sugars from the fig into the meat without overcooking resulting in a charr texture.

every incredible meal that he now prepares. With each dish, the chef’s artistic heart and mind are on display. His impeccable presentations of edible art rival the most stunning magazine ads. This level of skill and dedication requires a lot of time and patience. While diners receive a wonderful experience, Norberto sacrifices a lot of time away from his family. However, he is encouraged and fortunate to have a very understanding and caring wife and children. “I put in sixty-five to seventy hours a week at work. Sometimes a lot more, but I enjoy it!” says Norberto, “Sometimes I get home and my wife asks me, ‘How are you?’ And I say, ‘Happily tired.’ And my wife laughs. I can be tired, but I’m happy with it. I’m completely fulfilled.” Norberto believes there are some specific keys that have led to his becoming a successful chef and a great person. “You have to be passionate about cooking,” he says, “You have to enjoy it, love it! If you’re not passionate about it, you’re going to burn yourself out. There’s a big difference

between people who love to cook and those who just wind up cooking because they have to. Both can be really good at it, but one really doesn’t have the heart for cooking. In this field, you have to really love it. You have to be able to serve a hundred people, get a complaint, and still go home happy, because you did the best you could do.” Doing what he loves and being happy with his life is what brings the best out of Norberto Jaramillo. It is what pushes him to create and reinvent the food of his childhood and to constantly improve his craft. This pursuit of knowledge and self-expression saturates the chef’s amazing cuisine. When asked where he sees himself in ten years, Norberto says, “Probably not cooking as much. I have projects in mind and plans to open other places within two to three years. I love the restaurant world! I just enjoy it. I think it’s in me. So I definitely think in ten years I see myself with two or three restaurants. But I’ll be more in the management and creative side of things. And they will definitely be here in St. Augustine. I just love St. Augustine! I can www.STAUGUSTINESOCIAL.com

retire here. My only regret is that when I moved here eleven years ago that I didn’t do it sooner. I love this town!” Norberto Jaramillo has found his place in a career that he seemed destined for since his youth. Norberto thrives in a world where his tasty creations and his eye for beauty are appreciated by epicureans from all walks of life. This journey, which through many exhaustive hours of work delivers a perfect dining experience to each guest, brings Norberto comfort. With a big smile on his face, he comments, “As long as I’m happy, that’s all I need. A family with kids enjoying what I do, that’s what makes me happy.” 530 A1A Beach Boulevard www.lacocinarestaurants.com

95


EATS

Behind the Bar

ANGELIKA ZAHARIAS After nearly three decades behind the bar, Angelika Zaharias remains the pillar of this family-owned Anastasia Island institution. She's as familiar as the ribeye steak and longstanding happy hour deals. By Matthew Shaw | Photography by Brian Miller As the seas receded after Hurricane Matthew in October of 2016, it was apparent that the mighty Atlantic Ocean had claimed a landmark or two across the Oldest City. One victim was a large sign which, for more than thirty years, had been advertising the “seafood, steaks, pasta and spirits,” and daily specials on offer within Anastasia Island mainstay Zaharias Restaurant and Lounge. Because of changes in zoning, the new Zaharias sign will have to be much shorter. Inside, however, regulars will find the large dining area, the nautical décor, the down-home familial atmosphere, and the smiling faces behind the restaurant’s popular bar unchanged. One of those faces is that of current coowner Angelika Zaharias. Angelika, who (along with her brother Othan) took over ownership from her parents in the mid90s, has been filling drinks and providing a comforting ear for nearly her entire adult life. Angelika’s father, an immigrant from Greece, was somewhat of an Appalachian restaurateur in the family’s hometown of Cookville, Tennessee. He built Zaharias in 1987 after only one brief visit to St. Augustine. The restaurant was a second home for Angelika, who often spent her weekends and most holidays tending bar. She remembers those days, vividly. “It was always crazy busy [back then],” she says of the time before chain restaurants and large grocers came to the island. “There was lots of smoking going on inside. It was always very lively.”

“Honestly, I have a sick addiction to [the restaurant industry],” Angelika laughs. As soon as she was old enough to tend bar, Angelika was mixing drinks for the bar’s eclectic mix of snowbirds and island locals predisposed to the restaurant’s low-key, unpretentious atmosphere. “There are definitely days where I think ‘Am I really still doing this?’ But I do love it.”

wasn’t a tourist trap,” she continues. “I think people like [Zaharias] because it has always just felt like a local place.” Today Zaharias continues to attract a devoted clientele with beer specials and stiff liquor drinks, including a house-made margarita and a popular spin on a Mind Eraser, known to locals as a “mindie.” “I hate to be the one to say that mind erasers are our drink of choice,” Angelika says, laughing as she describes the drink (Tito’s vodka, Tia Maria liqueur, and club soda in a short glass). “But people really like them. When regulars bring newcomers, they always say, ‘give ‘em a mindie.”

“People were just looking for a place that

96

www.STAUGUSTINESOCIAL.com

Aside from initiating plans to install a new – albeit smaller – sign, Angelika recently installed new booths and added some new tables to the dining room. Asked what she would change if she were mysteriously given a magic wand, Angelika pauses before saying, “Honestly, I love [the restaurant] the way it is.” “I could just clone my bartenders I’d be all set,” Angelika continues, laughing. “After all these years, it’s the locals that keep me going. They are the ones who keep me busy and smiling.” 3945 A1A South www.facebook.com/Zaharias


S ’ Y T N U O C S N H O J ST ION

T A T #1 S

THE GREATEST SONGS OF ALL TIME PLUS LOCAL WEATHER/TRAFFIC/NEWS! www.StAugustineRadio.com For More info: Kevin Geddings, Owner Kevin@StAugustineRadio.com


EATS

Location 138 San Marco Avenue Claim to Fame Fresh deli meats, outdoor seating, quick lunch cuisine Hours: Monday-Friday: 7am-6pm Saturday: 11am-3pm

Spot Check

DRAKE'S DELI Whoever proclaimed breakfast to be the most important meal of the day obviously never had lunch at Drake’s Deli. The huge range of sandwiches (both hot and cold!), soups, salads, and dessert will make this local gem your new lunchtime (or anytime) haunt.

T

ammy Drake and her family (two daughters, one son-inlaw, and a grandson) opened Drake’s Deli in January of 2015 and quickly established the deli as one of downtown's go-to restaurants for a soup, salad or sandwich. With a focus on fresh ingredients and carefully selected meats and cheeses the crew at Drake’s aims to provide an amazing array of quick, delicious options to their busy clientele. When you step through the door, the first thing you’ll notice about Drake’s is that it’s small. It’s really small. That's because this deli serves the majority of folks on-the-go, but don't worry, seated servic isn't out of the question – there's a cozy courtyard for dining alfresco directly outside the shop overlooking San Marco Avenue. Including breakfast (they open at 7am on

98

Written and Photographed by Steve Parr

weekdays), the menu at Drake's offers over 30 different varieties of sandwiches, both hot and cold. But you don't have to order from their menu. Fancy a simple ham and cheese on rye? Roast beef and mayo on white? They'll make whatever you want. On my visit, I opted to try a little bit of everything– starting with breakfast. The Steak and Egg Sandwich ($8.50) has shaved ribeye, onions, green peppers, cheese all served on a fresh baguette and topped with a tasty datil sauce. Next, The Reuben ($9.50). With your choice of pastrami or corned beef, it’s served with sauerkraut and smothered with Swiss cheese and Drake’s own housemade Thousand Island dressing.They pile all of that onto bakery-fresh marble rye bread. The Italian Stallion ($8.50) is a mix of ham, pepperoni, salami, and hot capicola, topped www.STAUGUSTINESOCIAL.com

with provolone. It’s then served on a fresh baguette with lettuce, tomato, onion, cherry peppers, and a flavorful housemade Italian dressing. You can top off your lunch with one of Drake’s salads (all are $8.50) or some of their homemade soup. The soups vary and are $7 for a bowl and $3.50 for a cup. If, by some miracle, you have room for dessert, Tammy Drake makes those herself – Drake's Cakes – and prices vary. I tried the The Hummingbird Cake and it was every bit moist and delectable. Whatever you order, the serving sizes are plentiful. When you're done, don’t feel bad if you find yourself needing a to-go box. You’re likely not alone. 138 San Marco Avenue www.drakesdeli.com


COASTAL COTTAGES IN ST. AUGUSTINE BEACH

NOW SELLING! ONLY 21 LOTS LEFT


EATS The Back 40 Urban Cafe - @ash.m.wallace Oh my gawd.

WHERE ST. AUGUSTINE EATS

There's no shortage of places to dine in St. Augustine, but we're always on the hunt for the next best thing. Breakfast, lunch, dinner, drinks or dessert – we love them all. Snap a shot of your new favorite dish and tag us for a chance to appear in the next issue.

RELAMPAGO COFFEE LAB - @elenaoohlala national coffee day happiness

100

MAKER'S MELT @chiliqueen_ The last supper (feat. American and Havarti cheese, sun dried tomatoes, caramelized onions, and bacon).

tell us Hashtag #staugsocialdtoloving what you're eating an . in St. Augustine

MAPLE STREET BISCUIT COMPANY @vikibabbles This here is a Sticky Maple and oh lord yum. Also, the maple tap coffee with simple syrup as sweetener is delicious.

CRĂˆME DE LA COCOA @jennaalexanderart Garage sales, @thekookaburra coffee, + @rowlandndough treats with my sis-in-law is my kinda Saturday.

FLAVORS EATERY - @aubrey.asplen.alley Well, yesterday's lunch certainly ruined my pre-vacation diet đ&#x;˜œ #worthit

AVILES RESTAURANT @jennagib77 Our chefs @hergovics and Coby are killin it tonight! Seared scallops and shrimp Catalonia are on point.

www.STAUGUSTINESOCIAL.com

STOGIES @kimbeethegsp Kept it đ&#x;’Ż on the #Pupcrawl with my pawrents. I had so much fun on my first Pupcation! We're home and resting, but will be sharing more photos throughout the week.


Become a Community Partner

T his magaszibinlee bisy made pos rtising their advers! dolla

St. Augustine Social Community Partners do more than just advertise... their investment gives way to new conversations, supports charitable and community events and unites a city by helping us tell interesting stories and faciliate an environment where no one is a stranger. Call (904) 501-3411 to learn about our advertising options.


EAT LOCAL GUIDE La Cocina International Restaurant

T A E

Cheezes Grill

Catch 27

L A C O L

e d i u g

tine. s u g u A . ry in St  g n  u h  en you're  s te wh i b l a c best lo e h t b a to gr Where

Catch 27

Michael's Tasting Room

Terra & Acqua

Barnacle Bills

Brewz | n | Dawgz

La Cocina International Restaurant


EAT LOCAL GUIDE

S P E C I A L A DV E R T I S I N G S E C T I O N

FAMILY FRIENDLY PIZZA JOINT FEATURING YOUR FAVORITE HANDTOSSED, OVEN BAKED PIZZAS ALONG WITH BURGERS, SALADS, HOAGIES AND A FULL BAR.

Featuring...

I like the funky images on the shirts the servers wear.

CUISINE SPECIALTIES:

Pizza, Gluten Free

SETTING: Family friendly,

fun environment, outdoor dining patios

ON THE MENU

ENTERTAINMENT:

Live entertainment on various nights KID'S MENU: Yes NEIGHBORHOOD: Just

over the Bridge of Lions on Anastasia Island

STARTERS, SOUPS AND SALADS

Bruschetta, Pretzel Bites, Mushroom Soup, Stuffed Portobello, Capri Salad, Pretzel Bites Fresh Mellow dough - baked to golden brown - Baste with garlic butter and sprinkled with parmesan Served with beer cheese and a side of red sauce. CHEF SPECIALTIES

PARKING OPTIONS:

Onsite, Street Parking SPECIALS: 2-for-1

Happy Hour daily from 3pm to 6:30pm.

410 ANASTASIA BLVD. ST. AUGUSTINE, FL 32080 SUNDAY - WEDNESDAY 11AM TO 12AM THURSDAY - SATURDAY 11AM TO 1AM (904) 826-4040

104

Thai Dye Pizza Olive oil & garlic base, all natural grilled curry chicken, mozzarella cheese, Roma tomatoes, onions. Topped with fresh basil, cucumbers, & a sweet swirl of Thai chili sauce. Kosmic Karma Pizza Red Sauce base pizza with Mozzarella, Sun Dried Tomatoes, Spinach, Feta, Roma Tomatoes, and a Pesto swirl Veggie Supreme Calzone: Roma Tomatoes, Spinach, Mushrooms, and Seasoned Ricotta Cheese. Mushroom Club Hoagie Ham, Applewood Smoked Bacon, Provolone, Caramelized Onions, and Grilled Mushrooms. Enlightened Spinach Salad Fresh spinach topped with dried cherries, apples, homemade candied pecans, and feta cheese. Philosopher's Pie Olive Oil and Garlic base pizza with grilled Steak, Portobello Mushrooms, Artichoke Hearts, Kalamata Olives, Provolone, Feta, and Mozzarella Cheese.

www.STAUGUSTINESOCIAL.com

MELLOWMUSHROOM.COM


S P E C I A L A DV E R T I S I N G S E C T I O N

EAT LOCAL GUIDE

On the Menu STARTERS

Gator Tail, Crab Cakes, Ahi Tuna Stcks, Catfish Fingers CHEF SPECIALTIES

Shrimp & Grits Sautéed shrimp served over cheddar cheese grits, topped with bacon and mushroom country gravy Baby Back Ribs Slow smoked and glazed with our homemade Southern Comfort barbeque sauce

CUISINE SPECIALTIES:

Southern Fare, Local Seafood

North Beach Chicken Twin breasts basted with our homemade Southern Comfort barbeque sauce, topped with ham, provolone, shredded cheddar, and tomatoes

SETTING: Intracoastal Water

View, Outdoor Seating ENTERTAINMENT:

Live Music

KID'S MENU: Yes NEIGHBORHOOD: North of

11AM-9PM MONDAY- SUNDAY

Vilano Beach

RESERVATIONS: Yes

612 EUCLID AVE. ST. AUGUSTINE, FL 32084 (904) 829-1105

PARKING OPTIONS:

Self-Parking

S E E M O R E >> A U N T-K AT E S .C O M

On the Menu STARTERS

Salt Roasted Beet Salad, Marinated Manchego, Gambas CHEF SPECIALTIES

Vieras Scallops with leek risotto, vegetables, passion fruit vinaigrette El Jefe N.Y.Strip with roasted marrow, caramelized pearl onions, forest mushrooms, fingerling potatoes, minzuna and garlic confit

CUISINE SPECIALTIES:

Spanish Tapas, Seafood Gluten Free, Low Carb SETTING: Historic District,

Outdoor Dining

MTR Burger House Ground Angus Beef, crispy serrano ham, Cabrales blue cheese, truffle fries

ENTERTAINMENT: Live

Music on Sundays KID'S MENU: Yes

NEIGHBORHOOD:

Downtown

RESERVATIONS: Yes

SUN-THURS: 5PM-9PM FRI-SAT: 5PM - 10:30PM

PARKING OPTIONS:

Street, Self-Parking

25 CUNA STREET ST. AUGUSTINE, FL 32084 (904) 810-2400

S E E M O R E >> M I C H A E L S TA S T I N G R O O M .C O M www.STAUGUSTINESOCIAL.com

105


S P E C I A L A DV E R T I S I N G S E C T I O N

EAT LOCAL GUIDE La Cocina is an approved caterer at several local venues. Call about our catering menus for weddings, corporate events and parties.

On the Menu STARTERS

Baked Brie, Seafood Crepes, Ostrich Steak, Spanish Octopus over Chorizo Ragu CHEF SPECIALTIES

Rack of Lamb New Zealand Lamb Rack, Rosemary Mint Demi Glace, whipped potatoes, and vegetables.

FINE DINING • CATERING

Macadamia Nut Crusted Salmon Lemon basil cream sauce, sautéed Kale, and whipped Potatoes.

CUISINE SPECIALTIES:

International Cuisine with a Latin flair SETTING: Located at the

Casillo Real Hotel

Seafood Paella Shrimp, Clams, Mussels, Calamari, Scallops and Green Peas in Tomato Saffron Rice.

KID'S MENU: Yes NEIGHBORHOOD:

St. Augustine Beach RESERVATIONS: Yes

8AM-9PM* MONDAY- SUNDAY 530 A1A BEACH BOULEVARD (904) 461-8288

PARKING OPTIONS:

Self-Parking

CATERING: Yes

S E E M O R E >> L A C O C I N A R E S TA U R A N T S .C O M

*Please refer to website for complete hours of operation. Closed inbetween dining shifts.

On the Menu STARTERS

Fritto Misto, Grilled Octopus, Special Recipe Meatballs, Tre Mozzarelle CHEF SPECIALTIES

Tagliatelle Boscaiola Housemade pasta, pancetta, porcini mushrooms, plum tomato sugo & cream Pappardelle Cernia Local grouper ragù, housemade pappardelle pasta, citrus gremolata

CUISINE SPECIALTIES:

Modern Italian Dining

Double Pork Chop Fontina & prosciutto stuffed pork chop served with roasted cauliflower & asparagus

SETTING: Beautiful

restaurant with patio dining SPECIALS: Monthly

Community Table and Wine Dinners KID'S MENU: Yes

MONDAY - SATURDAY LUNCH 11AM - 2:30PM, DINNER 4-9PM, 4-10PM FRIDAY-SATURDAY

NEIGHBORHOOD: Sea

Grove, St. Augustine Beach RESERVATIONS: Yes PARKING OPTIONS:

134 SEA GROVE MAIN STREET ST. AUGUSTINE, FL 32080

Large parking lot

106

S E E M O R E >> T E R R A A C Q U A R E S TA U R A N T.C O M www.STAUGUSTINESOCIAL.com

(904) 429-9647


S P E C I A L A DV E R T I S I N G S E C T I O N

EAT LOCAL GUIDE

On the Menu STARTERS

Sourhern Pie, Beer Battered Dawg Bites

P R I VAT E PA R T I E S !

For you and 35 of your friends – Family, social and corporate events

Brewz|n|Dawgz

CHEF SPECIALTIES

Chili Dawg Farm-fresh beef dog topped with our grass-fed/housemade meat sauce and organic 3 bean chili with non-GMO Irish cheddar cheese!

Saint Augustine est. 2015

Breakfast Dawg Farm-fresh pork brat and bacon on a garlic butter toasted organic bun and topped with a fried egg and organic hash fries!

450th est.

CUISINE SPECIALTIES:

Organic Hotdogs

SETTING: Casual & friendly

'Eh, What's up Dawg?' Organic Carrot‫ ‏‬Dawg marinated in cider and spices then grilled and topped with organic sauerkraut and house-made datil sauce!

ENTERTAINMENT:

Classis board games KID'S MENU: No NEIGHBORHOOD:

Business District near corner of US1/312

TUES-SAT 11:30AM - 11:30PM SUN 12-11PM CLOSED MONDAYS 1974 US1 SOUTH ST. AUGUSTINE, FL 32086 (904) 429-7149

RESERVATIONS: No PARKING OPTIONS:

Plenty of self-parking!

S E E M O R E >> B R E W Z N D AW G Z .C O M

On the Menu STARTERS, SOUPS AND SALADS

Tomato Salad, Classic Caesar, House Salad CHEF SPECIALTIES

Traditional Club Black Forest ham, Turkey pastrami, Havarti and Muenster cheese, bacon, lettuce, tomato, garlic herb aioli, and honey mustard on five grain wheat bread

CUISINE SPECIALTIES:

Soups, Salads, and Sandwiches, Weekly Specials

Philly Steak Seasoned filet of beef or chicken, peppers, onions, Provolone, and smoked gouda with our Parmesan peppercorn sauce on a hoagie roll

SETTING: Cafe ENTERTAINMENT:

Across from IMAX and Hall of Fame Museum KID'S MENU: No

MONDAY - FRIDAY 10AM-6PM SUNDAY 12PM- 6PM ONE WORLD GOLF PLACE ST. AUGUSTINE, FL 32092 (904) 940-4000

NEIGHBORHOOD:

World Golf Village

RESERVATIONS: No PARKING OPTIONS: Self-

Parking

S E E M O R E >> W O R L D G O L F H A L L O F FA M E .O R G www.STAUGUSTINESOCIAL.com

107


S P E C I A L A DV E R T I S I N G S E C T I O N

EAT LOCAL GUIDE

On the Menu CHEF SPECIALTIES

'N Grits Florida shrimp, grilled fresh catch or tofu over pan-seared cheesy polenta cakes, topped with seasonal salsa and house made herbed ricotta cheese, served with sautéed seasonal veggies Brisket Posole Slow-smoked beef brisket, simmered in a roasted tomato, black eyed pea and pepper stew. Served over creamy stone-ground grits and topped with a fried egg and green tomato relish N Waffles Slow-smoked BBQ pulled pork served with our crunchy cornmeal waffles. Topped with bourbon-brown sugar glazed fruit, local honey, buttermilk ricotta, and candied pecans

CUISINE SPECIALTIES:

Innovative Southern, Plentiful Gluten Free options

SETTING: Casual Old

South meets funky Florida vibes KID'S MENU: Yes NEIGHBORHOOD:

Downtown St. Augustine

11 AM-9PM: SU,M,W,TH 11AM-10PM: F,S

PARKING: Self-Parking,

Street

S E E M O R E >> T H E F L O R I D I A N S TA U G .C O M

72 SPANISH STREET (904) 829-0655

On the Menu STARTERS

Seared Rare Blackened Tuna, Home-Made Blue Cheese Chips, Tender Fried Calamari, Ragtime Shrimp, Blue Crab & Artichoke Dip CHEF SPECIALTIES

Grilled Seafood Paella Split Lobster Tail, Fresh Fish, Shrimp, Chicken, Calamari, Mussels, & Chorizo Simmered in a Savory Saffron Court-Bouillon CUISINE SPECIALTIES:

Lobster and Shrimp Tacos Crisp Blue Corn Tortillas, Wrapped in Soft Flour Tortillas with Pepper Jack Cheese, Pico de Gallo, Lettuce & a Lemon-Lobster Citrus Sauce

Made from Scratch Menu and Fresh Seafood SETTING: Historic District

overlooking the bayfront SPECIALS: Fresh Fish

Specials Daily

KID'S MENU: Yes

SUNDAY-THURSDAY 11AM-11:30PM

NEIGHBORHOOD:

Downtown

FRIDAY-SATURDAY 11AM-1AM

RESERVATIONS: Yes

1 KING STREET, SUITE 101

CATERING: Yes

108

ST. AUGUSTINE, FL 32084

(904) 829-2977

S E E M O R E >> A 1A A L E W O R K S .C O M www.STAUGUSTINESOCIAL.com


S P E C I A L A DV E R T I S I N G S E C T I O N

EAT LOCAL GUIDE

On the Menu STARTERS

JR’s Pretzels with a homemade mustard cheeze sauce CHEF SPECIALTIES

The Back It Up Reuben homemade corned beef, aged Swiss cheeze, homemade sauerkraut and Thousand Island dressing on deli style rye bread Mr. Raulerson Turkey Sandwich Fresh Roasted Turkey, Monterey Jack Cheeze, with Homemade Cole Slaw & Cranberry Aoili on Deli Style Multigrain Bread

CUISINE SPECIALTIES:

All fresh all the time. All meat roasted in house. Hand rolled burgers. Now serving beer and wine.

Terrie's Tantalizing Western Burger Onion rings, bacon, BBQ sauce and cheddar cheeze on a Kaiser roll

SETTING: Casual ENTERTAINMENT:

Occasional live music NEIGHBORHOOD:

The Shores

8AM-6PM: MON-TUES 8AM- 8PM: WED-SAT 918 SANTA MARIA BLVD. ST. AUGUSTINE, FL 32086 (904) 679-5008

PARKING OPTIONS:

Plenty of self-parking!

S E E M O R E >> C H E E Z E E S G R I L L .C O M

On the Menu STARTERS

Homemade onion rings, Blue Crab Bites, Smokin' Fish Dip, Oysters Castillo and Florida Gator Tail CHEF SPECIALTIES

Shrimp....So Many Ways Fried, Coconut, Stuffed, Blackened, Grilled, Matanzas, Steamed Salmon Sensation Seasoned with a zesty sauce of sun-dried tomatoes and topped with feta cheese, served with 2 sides. Hickory Crusted Pork Ribeye Flame grilled 8 oz pork ribeye coated with a savory hickory rub, served with 2 sides and roasted garlic bread brushed with herb butter

CUISINE SPECIALTIES:

Southern Sytle Seafood and a whole lot more SETTING: Coastal, casual

family restaurant with a full bar KID'S MENU: Yes NEIGHBORHOOD:

Downtown

RESERVATIONS: No PARKING OPTIONS:

SUNDAY- SATURDAY 11AM - 9:00PM

Onsite parking lot and public parking garage located directly across the street

14 W. CASTILLO DRIVE ST. AUGUSTINE, FL 32084 (904) 824-3663

S E E M O R E >>B A R N A C L E B I L L S O N L I N E .C O M www.STAUGUSTINESOCIAL.com

109


EAT LOCAL GUIDE

S P E C I A L A DV E R T I S I N G S E C T I O N

Pictured here: Rising Sun Smoothie & Charlie Chicken Wrap

ON THE MENU CHEF SPECIALTIES TUSCAN SUN SALAD

Kale, romaine, carrots, cabbage, sundried tomatoes, cucumber, scallions, goat cheese, candied nuts, sweet potato hummus, honey dijon dressing SUPERFOOD SALAD

Trio of greens, beets, cabbage, cucumbers, red peppers, goji berries, scallions, hummus, yeast dressing

CUISINE SPECIALTIES:

Wraps, salads, smoothies

TERMINATOR WRAP

SETTING:

Spinach, romaine, carrots, cabbage, sundried tomatoes, candied pecans, black beans, goat cheese, chicken, peanut dressing

Waterfront food truck, covered outdoor seating, to-go orders SPECIALS:

All Specials are Locally & Seasonally Inspired MONDAY - SATURDAY 11:00 AM - 3:30 PM

NEIGHBORHOOD:

Downtown, Lincolnville and St. Augustine Beach

134 RIBERIA STREET (904) 293-6373

PARKING OPTIONS:

Plenty of self-parking!

647 A1A BEACH BLVD (904) 827-3199

S E E M O R E >> C R AV E S TA U G .C O M

On the Menu STARTERS

Fried Gator, Steamed Clams, Conch Fritters, Minorcan Conch Chowder, Caribbean Chop Salad CHEF SPECIALTIES

Sunset Shrimp Tacos Local shrimp lightly fried and tossed in our sweet & spicy sunset sauce. Marley Burger Char grilled, seasoned with a blend of Caribbean spices, fried onions and jalapenos. Datil Pepper Shrimp & Grits Local shrimp sauteed with bacon, garlic and scallions. Caribbean Jerk Chicken Marinated boneless chicken breasts served with Caribbean rice, steamed broccoli and fried plantains.

CUISINE SPECIALTIES:

Seafood, gluten free options

SETTING: Toes in the sand,

Caribbean, Sunset view, live music SPECIALS: Football

Specials, Happy Hour Mon-Fri from 3-7pm

SUNDAY - THURSDAY: 11 - 9 PM

KID'S MENU: Yes

FRIDAY & SATURDAY: 11 - 10PM

NEIGHBORHOOD: Vilano

Beach

254 VILANO ROAD

PET FRIENDLY: Yes

110

SAINT AUGUSTINE, FL 32084

(904) 829-0589

S E E M O R E >> B E A C H E S AT V I L A N O.C O M www.STAUGUSTINESOCIAL.com


S P E C I A L A DV E R T I S I N G S E C T I O N

EAT LOCAL GUIDE

On the Menu STARTERS

Black Bean Hummus, Jerk Chicken Nachos, Cajun Shrimp and Black Bean Quesadilla, Three-Bean Chili and Chips

CHEF SPECIALTIES WET BURRITO

A fully loaded black bean, rice, and veggie burrito smothered in a mild chili sauce and cheese CUBAN SANDWICH

CUISINE SPECIALTIES:

Sweet smoked ham and roasted pork shoulder with swiss cheese, pickles, mayonnaise and mustard. pressed on a hoagie roll

Vegetarian and Vegan options SETTING:

Casual

SHRIMP CURRY SALAD

SPECIALS:

Cajun grilled shrimp over romaine, red cabbage and carrots, tomatoes, marinated cucumbers, toasted coconut, cashews, house made croutons, coconut curry dressing

Tostada Tuesdays and Daily Happy Hour, Wine Down Wednesdays: 50% off wine bottles starting at 4pm. NEIGHBORHOOD:

Old South Dixie

11AM-9PM DAILY 40 OLD SOUTH DIXIE HWY ST. AUGUSTINE, FL 32084 (904) 824-0227

PARKING OPTIONS:

Plenty of self-parking!

S E E M O R E >> B A C K 40C A F E .C O M

On the Menu SIDES

Fries and Tots Fried Pickles, Beer-Battered Onion Rings, Totchos, Truffle Parmesan Fries

CHEF SPECIALTIES M BURGER

Simple and Classic - American Cheese, Lettuce, Tomato, Pickle, Shack Sauce SUNRISE BURGER

CUISINE SPECIALTIES:

American Cheese, Bacon, Shack Sauce, topped with a Sunny Side Egg

Fresh casual, from scratch kitchen, gourmet milkshakes

INSANITY BURGER

Two signature Beef Patties in between two Grilled Cheese Sandwiches

SETTING:

Family friendly, full bar

SUPER KALE SALAD

SPECIALS:

Local Kale, Apple, Avocado, Raisins, Candied Pecans, Sesame Seeds, House-made Garlic Ginger Dressing

Monday-Friday 3-6, 9-cl $2 off select draft, $2 off house wine Saturday $4 well cocktails

MONDAY - THURSDAY 11A-9 PM FRIDAY - SATURDAY 11A - 11P SUNDAY CLOSED

NEIGHBORHOOD:

Nocatee

PARKING OPTIONS:

641 CROSSWATER PKWY PONTE VEDRA BEACH, FL 32081 (904) 395-3575

Private lot

S E E M O R E >> M S H A C K B U R G E R S .C O M www.STAUGUSTINESOCIAL.com

111


The gift that lasts all year!

CUT AND MAIL TO: P.O. Box 3784 ST. AUGUSTINE, FL 32085

Send me 1-year (6 issues) + give a gift subscription for 1-year (6 issues)

PLEASE PRINT YOUR FULL NAME

GIFT TO: PLEASE PRINT THEIR FULL NAME

ADDRESS

ADDRESS

CITY / STATE / ZIP

CITY / STATE / ZIP

My payment of $20 is included

EMAIL ADDRESS

Please allow 6-8 weeks for delivery of your first issue. Subscriptions begin with the next issue on newstands. Check or cash. Pay via credit card online.

The gift that keeps on giving!

SUBSCRIBE (17fm)

For you and a friend!

CUT AND MAIL TO: P.O. Box 3784 ST. AUGUSTINE, FL 32085

Send me 2-years (12 issues) + give a gift subscription for 1-year (6 issues)

PLEASE PRINT YOUR FULL NAME

GIFT TO: PLEASE PRINT THEIR FULL NAME

ADDRESS

ADDRESS

CITY / STATE / ZIP

CITY / STATE / ZIP

For the Year

My payment of $28 is included

EMAIL ADDRESS

Please allow 6-8 weeks for delivery of your first issue. Subscriptions begin with the next issue on newstands. Check or cash. Pay via credit card online.

Get every issue first!

10

$

(17fm)

CUT AND MAIL TO: P.O. Box 3784 ST. AUGUSTINE, FL 32085

PLEASE PRINT YOUR FULL NAME

Subscribe me for 1-year (send me 6 issues)

ADDRESS

Subscribe me for 2-years (send me 12 issues)

CITY / STATE / ZIP

My payment of $10 is included EMAIL ADDRESS

My payment of $18 is included

Please allow 6-8 weeks for delivery of your first issue. Subscriptions begin with the next issue on newstands. Check or cash. Pay via credit card online. (17fm)

For faster service, visit

StAugustineSocial.com


Find a Career to Live For. Find an Employee You Can't Live Without.

ST. AUGUSTINE JOBS POST & APPLY ON STAUGUSTINESOCIAL.COM


OFFLINE IS THE NEW LUXURY SUBSCRIBE AND DISCOVER

HOW CONNECTED TO YOUR COMMUNITY YOU CAN ACTUALLY BE EVEN WHEN YOU DISCONNECT FROM THE INTERNET

SUBSCRIBE TO YOUR CITY

6 ISSUES MAILED DIRECT TO YOU FOR JUST $10 St. Augustine Social is the authority on a life well lived in the Oldest City. Designed to engage active families and the cultured reader, our editorial highlights the stories that residents and visitors truly want to know about our town like weekend guides, hometown talent, local food flavors, home improvement, top tastemakers, interesting personalities and nationwide shopping trends available right in our backyard.

www.StAugustineSocial.com/subscriptions

Profile for Occasions Media Group

St Augustine Social Feb/Mar 2017  

Conversations with St. Augustine small business owners – Inventors, Entrepreneurs, Shopkeepers, and Restaurateurs – who are going out on a l...

St Augustine Social Feb/Mar 2017  

Conversations with St. Augustine small business owners – Inventors, Entrepreneurs, Shopkeepers, and Restaurateurs – who are going out on a l...

Advertisement

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded