WE ARE IN THIS GAME TOGETHER! ON PAGE 8
COULD MOBILE HOMES BE THE ANSWER? ON PAGE 26
WHAT HOME BUYERS WANT—BY GENERATION! ON PAGE 20 WHAT EACH GENERATION WANTS IN A REALTOR® ON PAGE 24
RISING RATES VERSUS NO INVENTORY ON PAGE 28
MARCH | APRIL 2022
GOV HUTCHINSON EXPLAINS NEW LAWS ON PAGE 31
DEFINING AND SELLING AN ELUSIVE DREAM The dream of homeownership is one that generations share, but the description of what home buyers want differs markedly from one generation to the next. In turn, each generation defines its own “must-haves” based on age, experience, and lifestyle preferences. To sell effectively, REALTORS® must customize their efforts to match the preferences of individual home buyers. on pages 20–27