Marketing Guide - OBrien Real Estate

Marketing.

Maximising your selling price.

Tailored marketing campaigns.

Using a variety of the industry’s leading tools, our agents will ensure we reach the widest and most relevant audience for your property.

With one of us, you get all of us.

Craigieburn Sydenham

Preston / Reservoir Croydon Blackburn Wantirna Corporate Brighton

Werribee

Tecoma / Belgrave / Olinda

Oakleigh

Endeavour Hills Dandenong

Mentone

Narre Warren Keysborough

Berwick

Chelsea Carrum Downs Cranbourne Frankston

Langwarrin

Mornington Somerville Hastings

Rye

Cowes

Pakenham

Pre-market

On-market

Weekly ongoing

Highly qualified buyer inspection

SMS buyer pool

Newspaper and magazine

Email database blast

Weekly/twice weekly open for inspections

Preparation management Property styling Photography Professional copywriting Editorial submissions

Just listed letterbox drop VIP open house Real estate website listings Social media promotion Property board Property brochure Open for inspection invitation drop

Private inspections Auction invitation drop

Property styling

Preparation management and property home styling.

Preparation is fundamental to the process of selling your property. Ensuring your property looks its best in marketing will improve your selling price.

We offer a team of highly reliable tradespeople to aid you in preparing your home for sale.

We also can arrange professional property stylists to ensure your home stands out from the competition.

Professional copywriting

Professional copywriting and editorial submissions.

Through a professionally written editorial submission sent to various media outlet channels we’ll look to extend your reach.

Email blast

Promotion by agent.

Your agent will promote your property through various channels.

• • • • • •

VIP — Qualified buyer inspection Client database Email alerts SMS buyer pool Weekly private inspections Weekly open for inspections

Photography and plans.

Daylight and twilight photography

2D and 3D floorplans / siteplans

Aerial photography

Digital media.

OBrien Real Estate use only premium online listings tools.

• • • •

realestate.com.au myfun.com squarefoot.com.hk Plus additional websites

Online marketing Appear at the top of all search results with “Premiere” listings on realestate.com.au, with 20 times more views and 9 times more enquiries than a “Standard” listing.

Optionals: Audience Maximiser and eBrochure 11 Address Street, Suburb

OBrien website promotion

Social media

Micro property website

OBrien Optimiser and Optimiser Plus – Google and social media booster

Property video

11 OBrien Street, Chadstone

Property boards.

Property boards are vital to identifying your property for sale, both for open inspections and for passing road and pedestrian traffic. A well designed photo board increases buyer interest by showcasing multiple images and features.

Photo board

Stock board

For sale.

11 OBrien St Chadstone

For auction.

9585 5667

Saturday 21st November 2pm

120 Balcombe Road, Mentone obrienrealestate.com.au

Be blown away as you enter this well presented property.

Agent Withalongname 0408 664 429

Uniquely designed hostess kitchen with butlers pantry Large outdoor pergola kitchette

Bob Milkovic 0422 504 106

Set on a fantastic 675sqm block Don’t wait, don’t hesitate, call us now to inspect this fantastic property.

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Agent Withalongname 0422 504 106

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9772 7077 56-58 High St, Berwick obrienrealestate.com.au

Property brochures and letterbox drops.

Brochures and local area marketing compliment online marketing. Professionally printed with a quality finish, brochures and drops target nearby and visiting buyers.

Letterbox drops

Just listed.

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Auction invite.

Open invite.

53 Flametree Circuit, Cranbourne

3/6 Munro Avenue, Edithvale

3/6 Munro Avenue, Edithvale

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ted.

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vite.

Open In

Just Lis

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Invite.

Auction

Property brochure – 4 page 56-58 High Street Berwick VIC 3806 Australia T 03 9707 0556 F 03 8768 0400 obrienrealestate.com.au

For auction.

Fo

53 Flametree Circuit, Cranbourne 5

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Level one

Enjoy this modern family entertainer today.

For auction.

8794 0500

Saturday 27 September at 11am

17 Webb Street, Narre Warren obrienrealestate.com.au

Ehenimusda ius restiuntius dolo quatem fugian blabore ad quo eium que paritecatur a quida dolo quatem fugian blabore ad quo eium que paritecatur a quida.

• Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Ex ese dolorumquae expedit • Volora sintibus aut quibus sum res • Ex ese dolorumquae

Mark Stott 0402 047 116

Kylie Dickson 0431 781 837

Ehenimusda ius restiuntius dolo quatem fugian blabore ad quo eium que paritecatur a quida paritecatur.

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Front page

Inside pages

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This floorplan is not to scale. Areas and dimensions are approximate and therefore plan should only be used for illustrative purposes. Plants are decorative only.

Back page

Level two

Print media.

Print media is key to achieving maximum exposure and promotion for your property.

With only 4% of people actively looking to purchase real estate at any given time, reaching the passive buyer through print media can achieve a higher selling price.

We can target audiences through: • • • • • •

Cultural newspapers Financial newspapers Broadsheet newspapers Metropolitan newspapers Local newspapers Plus select real estate magazines

Saturday Herald Sun

Average readership, Saturday edition.

971,000 Cranbourne 60 Pepperbush Circuit

Cranbourne 60 Pepperbush Circuit

Advertising reach to purchasers.

33%

*

For sale. Buyers Over $475,000 • • • • • •

For sale. Buyers Over $475,000 • • • • •

You are welcomed over elegantly tiled flooring to a spacious open living 3 living areas with the rear leading into an enclosed alfresco with sauna Master with it’s own sitting room. Ensuite with double vanity and shower Hostess kitchen with butlers pantry and quality stainless steel appliances Evaporative cooling and gas ducted heating throughout the house

Denis Hennequin 0401 962 278 Naval Singh 0401 489 262

You are welcomed over elegantly tiled flooring to a spacious open living 3 living areas with the rear leading into an enclosed alfresco with sauna Master with it’s own sitting room. Ensuite with double vanity and shower Hostess kitchen with butlers pantry and quality stainless steel appliances Evaporative cooling and gas ducted heating throughout the house Internal access from double lockup garage. Security doors and windows

Denis Hennequin 0401 962 278 Naval Singh 0401 489 262

Hampton Park 16 Cotham Square

Chelsea Heights 115 Amaroo Drive

For sale. Buyers Over $370,000

For sale. Buyers Over $620,000

• New flooring and freshly painted throughout home • 698sqm on north-facing block in a tranquil spot • Attention first home buyer, renovator or builder

• Double lockup garage and shed on 548m2 of land • 3 bedroom, master with WIR and large en-suite • 2 light and spacious living zones plus rumpus room.

Vincent Lim 0437 008 418 Victor Villella 0412 437 064

Peter Helmi 0412 524 131

Berwick 37 Bounty Way

Clyde North 40 Murgese Circuit

This week’s auctions.

Saturday October 8th

9 Apple Street, Pearcedale

12.00pm

210 McInnes Road, Tynong North

12.00pm

12.30pm

10 Friendship Square, Cheltenham

11.30am

9 Apple Street, Pearcedale

12.00pm

58 Keith Avenue, Edithvale

11.30am

210 McInnes Road, Tynong North

12.00pm

10 Nicole Close, Endeavour Hills

11.00am

For sale. Buyers Over $470,000

10 Friendship Square, Cheltenham

11.30am

210 McInnes Road, Tynong North

12.00pm

• Three generous bedrooms plus study or fourth bed • New flooring and freshly painted throughout home • Hostess kitchen with butlers pantry. Separate dining

58 Keith Avenue, Edithvale

11.30am

Sunday October 9th

10 Nicole Close, Endeavour Hills

11.00am

10 Friendship Square, Cheltenham

11.30am

Vincent Lim 0437 008 418 Marc Oliver 0416 969 930

32 Luckins Road, Bentleigh

3:30pm

58 Keith Avenue, Edithvale

11.30am

32 Luckins Road, Bentleigh 33 Wilson Street, Cheltenham

3:30pm

For sale. Buyers Over $420,000 • Four bedrooms, master with ensuite and WIR • Large living areas with spacious lounge/dining room • Hostess kitchen overlooking the dining and alfresco Jeff Giles 0418 106 699 Anna Giles 0419 818 011

Endeavour Hills 6 Rossiter Avenue

Hampton Park 16 Cotham Square

Lysterfield South 5 Oakridge Close

Narre Warren North 299 Belgrave Hallam

For sale. Buyers Over $450,000

For sale. Buyers Over $370,000

For sale. Buyers Over $990,000

For auction. Saturday 18 June at 1pm

• A light filled L shape lounge/dining. Media room • Double lockup garage and shed on 548m2 of land • Functional kitchen plus meals area. New appliances • 3 bedroom, master with WIR and large en-suite • Timber floors and delightful pergola on 683sqm • 2 light and spacious living zones plus rumpus room.

• Four large bedrooms (main with ensuite and WIR) • 4 bedroom plus study, 2 kitchens & 3 bathrooms • Hostess kitchen overlooking the dining and alfresco • Separate living quarters plus 3 spacious living areas • 2 light and spacious living zones plus rumpus room. • Timber floors & delightful pergola on 683sqm land

Steve Harrison 0407 800 915 Andrew Ward 0439 966 300

Jay Giblett 0417 681 312 Shenay Miller 0418 149 641

Vincent Lim 0437 008 418 Victor Villella 0412 437 064

With one of us, you get all of us.

Steve Harrison 0407 800 915 Andrew Ward 0439 966 300

1300 062 743

obrienrealestate.com.au

* All Victorian people aged 18+ who intend to buy property in next 12 months.

Source: EMMA (Enhanced Media Metrics Australia)

Full page newspaper

Half page newspaper

Berwick 12 Lincoln Street

Modern family entertainer.

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For auction.

Saturday 27 September at 11am $1,650,000 – $1,800,000 • Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Volora sintibus aut quibus sum res • Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Ihicium cum volupta volora sintibus • Volora sintibus aut quibus sum res • Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Ihicium cum volupta volora sintibus Inspect Sat 11:00–11:30am Wed 5:30–6:00pm

Agent Withalongname 0408 664 429

Agent Withalongname 0408 664 429

Shop 10, The Gateway Shopping Centre, Langwarrin 9585 5667 obre.com.au

Berwick 12 Lincoln Street

Modern family entertainer.

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For auction.

Saturday 27 September at 11am $1,650,000 – $1,800,000 • Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Volora sintibus aut quibus sum res • Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Ihicium cum volupta volora sintibus • Volora sintibus aut quibus sum res • Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Ihicium cum volupta volora sintibus

Berwick 12 Lincoln Street

Modern family entertainer close to schools.

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For auction.

Inspect Sat 11:00–11:30am Wed 5:30–6:00pm

Saturday 27 September at 11am Buyers over $1,800,000

Inspect Sat 11:00–11:30am Wed 5:30–6:00pm

Ehenimusda ius restiuntius dolo quatem fugian blabore ad quo eium que paritecatur a quida dolo quatem fugian blabore ad quo eium que paritecatur a quida.

• Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Ex ese dolorumquae expedit • Volora sintibus aut quibus sum res • Ex ese dolorumquae

Agent Withalongname 0408 664 429

Agent Withalongname 0408 664 429

Agent Withalongname 0408 664 429

Shop 10, The Gateway Shopping Centre, Langwarrin 9585 5667 obre.com.au

Ehenimusda ius restiuntius dolo quatem fugian blabore ad quo eium que paritecatur.

Quarter page newspaper

Berwick Berwick 12 12 Lincoln Lincoln Street Street

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Berwick 12 Lincoln Street

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For For auction. auction.

Agent Agent Withalongname Withalongname 0408 0408 664 664 429 429

Inspect Inspect Sat Sat 11:00–11:30am 11:00–11:30am Wed Wed 5:30–6:00pm 5:30–6:00pm

Shop Shop 10, 10, The The Gateway Gateway Shopping Shopping Centre, Centre, Langwarrin Langwarrin 9585 9585 5667 5667 obre.com.au obre.com.au

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Saturday 27 September at 11am $1,650,000 – $1,800,000 Agent Agent Withalongname Withalongname 0408 0408 664 664 429 429

• Ihicium cum volupta volora aut sintibus • Quibus sum res quo odi volorum • Ex ese dolorumquae expedit alto metia • Quibus sum res quo odi volorum

Agent Withalongname 0408 664 429

Inspect Sat 11:00–11:30am Wed 5:30–6:00pm

Shop 10, The Gateway Shopping Centre, Langwarrin 9585 5667 obre.com.au

Agent Withalongname 0408 664 429

Berwick Berwick 12 12 Lincoln Lincoln Street Street

Berwick 12 Lincoln Street

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For auction.

Saturday Saturday 27 27 September September at at 11am 11am $1,650,000 $1,650,000 – – $1,800,000 $1,800,000 •• Ihicium Ihicium cum cum volupta volupta volora volora aut aut sintibus sintibus •• Quibus Quibus sum sum res res quo quo odi odi volorum volorum •• Ex Ex ese ese dolorumquae dolorumquae expedit expedit alto alto metia metia •• Quibus Quibus sum sum res res quo quo odi odi volorum volorum

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Agent Withalongname 0408 664 429

Shop 10, The Gateway Shopping Centre, Langwarrin 9585 5667 obre.com.au

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For For auction. auction.

For auction.

Saturday Saturday 27 27 September September at at 11am 11am $1,650,000 $1,650,000 – – $1,800,000 $1,800,000

Saturday 27 September at 11am $1,650,000 – $1,800,000 • Ihicium cum volupta volora aut sintibus • Quibus sum res quo odi volorum • Ex ese dolorumquae expedit alto metia • Quibus sum res quo odi volorum

Agent Withalongname 0408 664 429

Inspect Sat 11:00–11:30am Wed 5:30–6:00pm

Shop 10, The Gateway Shopping Centre, Langwarrin 9585 5667 obre.com.au

Agent Withalongname 0408 664 429

•• Ihicium Ihicium cum cum volupta volupta volora volora aut aut sintibus sintibus •• Quibus Quibus sum sum res res quo quo odi odi volorum volorum •• Ex Ex ese ese dolorumquae dolorumquae expedit expedit alto alto metia metia •• Quibus Quibus sum sum res res quo quo odi odi volorum volorum Inspect Inspect Sat Sat 11:00–11:30am 11:00–11:30am Wed Wed 5:30–6:00pm 5:30–6:00pm

Agent Agent Withalongname Withalongname 0408 0408 664 664 429 429

Agent Agent Withalongname Withalongname 0408 0408 664 664 429 429

Shop Shop 10, 10, The The Gateway Gateway Shopping Shopping Centre, Centre, Langwarrin Langwarrin 9585 9585 5667 5667 obre.com.au obre.com.au

Foundation

1300 062 743 obrienrealestate.com.au