Our Distinction 1
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Sotheby’s International Realty® Established in 1976, Sotheby’s International Realty has become the world’s leading premium residential real estate brokerage. Many people will also associate our name with its prestigious foundation brand, the centuries-old Sotheby’s auction house that is still going from strength-to-strength around the world. The illustrious Sotheby’s cachet gives our vendors the best-in-class exposure they deserve and assures buyers they are working with a globally-trusted partner.
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Sotheby’s International Realty® in New Zealand
NORTHLAND
AUCKLAND: PONSONBY REMUERA EASTERN BAYS SOUTH EAST NORTH SHORE
WAIHEKE ISLAND
HAMILTON CAMBRIDGE ROTORUA
Mark Harris and Julian Brown established New Zealand Sotheby’s International Realty (NZSIR) in 2005. They opened the first office in Queenstown and have since developed a network of offices across the country.
TAUPO
HAVELOCK NORTH
At New Zealand Sotheby's International Realty, the word 'premium' isn't just about value, it's about service. Whatever the location, style or view of your property, we will present it to the market better than any other agency can, giving you every opportunity to achieve a premium selling price.
PALMERSTON NORTH
NELSON
CHRISTCHURCH
WANAKA ARROWTOWN
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QUEENSTOWN
MASTERTON KAPITI GREYTOWN HUTT VALLEY WELLINGTON MARLBOROUGH
NAPIER: NAPIER CITY TARADALE AHURIRI
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Legacy of Excellence We stay true to our mantra of achieving premium results by applying the very best marketing initiatives. Whether you're selling a multi-million-dollar home or a holiday bach, our campaigns are designed to lift the profile and perception of quality of your property, achieving the best possible result for you. As a result we have achieved some of the best residential sales records in New Zealand.
• In 2024 we achieved the top three residential sales in New Zealand, with 6 sales in the top 10, and 10 sales in the top 20 • Queenstown residential sales record 2023 • New Zealand's highest residential sale 2022 • In 2021 we sold four of the top five residential sales in New Zealand • New Zealand’s highest residential sale 2020 • New Zealand lifestyle property sales record 2019 • Auckland residential sales record 2019 • Hawke’s Bay residential sales record 2019 • New Zealand residential apartment sales record 2018
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These accolades reflect the ongoing dedication of our teams to pursue outstanding results for our clients nationwide, and cement our position as one of New Zealand’s most influential real estate companies. MARK HARRIS & JULIAN BROWN, MANAGING DIRECTORS, NZSIR
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Record Setting Sales
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84 PARITAI DRIVE, ORAKEI, AUCKLAND
HALFWAY BAY STATION, QUEENSTOWN
PIKAU BAY, WAIHEKE ISLAND
HARSANT AVENUE, HAHEI, THAMES-COROMANDEL
RAWENE AVENUE, AUCKLAND
2 HAGGITT LANE, LAKE HAYES, QUEENSTOWN
Significant Sales
255 CLIFTON ROAD, WHITFORD, AUCKLAND
60C GOLDFLATS LANE, COATESVILLE, RODNEY
PEPIN ISLAND, CABLE BAY, NELSON
303 SPENCER ROAD, LAKE TARAWERA, ROTORUA
OMARU BAY, 729 ORAPIU ROAD, WAIHEKE ISLAND
378 DURHAM DRIVE, HAVELOCK NORTH, HAWKE’S BAY 9
nzsothebysrealty.com Our website offers an immersive digital experience for today's real estate consumers, with state-of-the-art technology and website best practice. This is where your home will get the attention it deserves. In 2024 nzsothebysrealty.com reported: • 2.7M visits - approximately 230,000 visits each month • 2.74M property page views
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sothebysrealty.com Our global website attracts over 33M visitors each year, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com, enables the site to get the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Listings from around the globe can be accessed seamlessly on any device. Your property may also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty® network members’ websites throughout the Asia Pacific region, the U.K., the Americas and Europe.
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Social Media We create effective social media content for our national channels, generating over 18M impressions and achieving 340,000 direct engagements within the past year. Add to this our agent network of over 200 social media channels and our message reaches an impressive audience of highly relevant and engaged individuals. Sotheby’s International Realty® have more than 1.2M followers viewing their content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, Twitter, WeChat, and the popular RESIDE® Blog. Their award-winning YouTube channel has more video views and more subscribers than any other real estate brand.
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Unsurpassed Global Reach With over 26,100 independent agents in more than 84 countries and territories and over 1,100 offices, our network members utilise marketing innovation with unmatched reach. Our brand’s white glove referral program is a key differentiator, allowing network members to connect millions of buyers and sellers on a truly global scale. Your exclusive listing with NZSIR will also ‘cascade’ onto 21 industry leading Sotheby’s International Realty™ affiliate websites around the world, maximising international exposure and reaching highly-qualified global clients through exclusive channels, at no additional cost.
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Global Media Partners The exposure and worldwide reach of our listings sets us apart. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. When you list with us your property is showcased globally on sothebysrealty.com, and syndicated to a number of international media powerhouses. The Wall Street Journal, Financial Times, Luxury Estate and other market leaders will introduce your home to discerning audiences worldwide.
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Your exclusive listing with NZSIR will also ‘cascade’ onto 21 industry leading Sotheby’s International Realty™ affiliate websites around the world, maximising international exposure and reaching highly-qualified global clients through exclusive channels, at no additional cost. With these unparalleled connections if there is an expat looking to return home or an international prospect that is a suitable buyer for your property, we are far more likely to reach them than any other New Zealand based real estate company.
PLUS 21 SOTHEBY’S INTERNATIONAL REALTY® AFFILIATE WEBSITES
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Property Style Magazine Published five times a year, Property Style is our national lifestyle and property magazine. Each issue features an engaging range of content showcasing high profile influential New Zealand creatives and entrepreneurs, as well as the very best nationwide properties. This combination of carefully curated content backed by New Zealand’s premier real estate company, and distribution across all channels to our exclusive clients, gives you unprecedented access to the most desirable audience for your property.
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A Unique Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters and The Collection program, which showcases a curation of notable and private listings.
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Public Relations As the most profiled premium real estate brand in the news, Sotheby's International Realty® provides unmatched editorial exposure for notable properties. Our global and national public relations teams foster relationships with leading media outlets to increase traffic to our website, and generate exposure for the brand and our listings. Sotheby's International Realty® is the number one most profiled luxury real estate brand in the news with over 65,000 press placements in 2024. SIR 2024 PRESS SHARE OF VOICE
23%
Volume
Source: Meltwater, 1 January 2024–31 December 2024
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Reach
29%
New Zealand Sotheby's International Realty will: • Expose your property to qualified buyers through exclusive marketing and our unmatched global referral network • Deliver a singular experience to you by going above and beyond to meet your individual needs • Connect with consumers who share our elevated vision by leveraging our brand's heritage and reputation • Utilise our advantage as a global premium real estate network to provide unparalleled reach • Partner with leading media to obtain the best possible exposure • Showcase your property with the highest quality production and the latest technology for even greater impact
Doing more is our distinction.
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NZSOTHEBYSREALTY.COM Each Office Is Independently Owned And Operated. Browns Real Estate Limited (licensed under the REAA 2008) MREINZ.
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