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Jackie Ranken - GMNZIPP Landscape Category - Gold Distinction NZ Professional Photographer of the Year 2012 Epson/NZIPP Iris Proefssional Photograhy Awards

MEMBER MAGAZINE OCTOBER 2012 / V.29

BE INSPIRED, BE SUCCESSFUL, BELONG


Contents

OCTOBER 2012

Executive Updates

Cover Image: © Jackie Ranken - GMNZIPP Landscape Category - Gold Distinction Epson / NZIPP Iris Professional Photography Awards 2012

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Presidents Report

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Commercial Directors Report

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Portrait Directors Report

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Wedding Directors Report

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Honours Council Report

Infocus 2012 10

Behind the Scenes & Blogs

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Infocus Sponsors

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Iris Awards 2012 Honours

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Iris Awards 2012 Results

NZIPP News 14

Ilford Diary

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Q Dates for 2012

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Welcome to New Members

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New Accredited Members

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NZIPP on Facebook

The Missing Links 16 Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT is a publication of the NZIPP © NZIPP 2010. All rights reserved.

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PRO REPORT Member Magazine of the NZIPP

Aggregation makes the world go round


Contents

OCTOBER 2012

Contents Regional Updates 17

Wellington Region

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Canterbury/Westland Region

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Otago/Southland Region

Seminars 21

Essential Wedding & Portrait Business Seminar

Photo Competitions 24

International Loupe Awards 2012

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EOS Photo 5

25

Canon EYECON

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Black & White Spider Awards

Situation Vacant 26

NZIPP Co-Ordinator

Corporate Members 27

Thanks to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Presidents Report

OCTOBER 2012

Thank you to everyone who made this years awards and conference a success! I’ll start by specifically thanking Arna Wahl Davis & Nerida Ramsay of Composition who are our conference and events co-ordinators. It was the Board’s request to hold this year’s event in Christchurch, so as to help out our Canterbury region members who are still struggling as a result of the devastating earthquakes. This in itself was no easy task, as there are almost no conference venues available in Christchurch any more. Somehow the girls managed to find us a venue and made it work for us. Everything appeared seamless from a front of house point of view but believe me when I say that theirs was no easy task. Both the print judging and the conference facilities worked like a dream thanks to their tireless work and perseverance when things were not easy. The awards dinner was spectacular in its simplicity. Everything went like clockwork thanks to their planning and the food was better than any I have had at such an event. So a huge thank you goes to Arna & Nerida – we truly appreciate you! Massive thank you to Deborah Aspray for posting all the results so quickly and efficiently. I know she burnt the mid night oil on several occasions in order to get things out there as quickly as possible. The on-line results look spectacular thanks to her efforts. I’m sure the Australians will try and poach her next year! Also a big thank you to Fiona McLachlan, you are our anchor, thank you for keeping us all on track, doing all those jobs we don’t want to be doing! Thanks also need to go to the Board for their vision in putting together such a wide range of speakers who covered such a diverse number of topics and who excited inspired and educated all who attended. In this same breath thank you to all the fantastic speakers who gave up their time and who shared their knowledge so freely. To the Honours Board of Kaye Davis, Ollie Dale, Blair Quax & Tony Stewart – a huge thank you to you all for making this years awards the best yet. Again from a front of house point of view it was all seamless and efficient and you were all so nice about everything even though you were all doing it for the first time and under genuine pressure from the start to the finish. We applaud you all. To the Panel Chair, Judges, the teachers and students who worked out the back – a huge thank you to you all for your time and energy. It is always very much appreciated. Finally – to all of you who entered prints into the awards and those of you who came to the conference. Thank you for making it a huge success!!!!

Mike Langford Hon F NZIPP, FNZIPP, Hon F AIPP, MAIPP NZIPP President

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PRO REPORT Member Magazine of the NZIPP


Executive Updates

OCTOBER 2012

Commercial Directors Report

What an awesome weekend! I haven’t missed a conference for some years and they keep getting better. Congratulations to all those that entered the Commercial category. The number of prints were significantly up on last year and pretty well matched the Creative category for numbers. In case you missed the NZIPP AGM I am your new Commercial Director. I really do want to thank Richard Linton - he has done a great job for five years. At the Iris Awards Gala dinner the tribute to him and the “Gold Award” he received for service to the NZIPP was very much deserved. Thanks Richard, I hope I can fill your shoes. For those that do not know me I have been in business as a commercial photographer for 23 years, add another 15 years being educated in the vagaries of photography in the hey-day years as a government photographer, and yes, you get an old sod who has been around through all the ups and downs. I have a few ideas about where I would like to go with this role, and I am firming up these. One thing that I would like to do is some interviews with commercial photographer users (Advertising agencies, Design companies, stock houses, corporates etc.). I will report back with answers from a set of questions that I will put to each one, what I want to know from you is the questions you would like answered, so email me with them ASAP terry@ nzphotos.co.nz. I very look forward to receiving your thoughts and on any other areas you are keen for me to explore. In the mean time shoot well and prosper

Terry Wreford Hann NZIPP Commercial Director

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Portrait Directors Report

OCTOBER 2012

Hey Guys, WOW that really was the best conference and I’m not just saying that!! There was a great mix of speakers this year including some much needed business seminars. There were only a couple of very small earthquakes (if you could even call them that) and most of the out of towners didn’t realize what they were. If you missed this year, you really can’t afford to miss 2013! I’ve already locked that one into my diary. Thanks to everyone who came along and showed their support, the Honours Council worked tirelessly behind the scenes, a very big thanks to them!! At the September AGM, Terry Wreford Hann was voted in as your new Commercial Director, and we are all looking forward to working with him. Now that the conference is over we have a big to do list, including finding a replacement for our lovely Administration Officer, Fiona McLachlan. See page 26 for details on our new Nzipp Co-ordinator role, applications close the 19th of October. In the meantime have a look at a few snaps from the awards dinner..

Lisa Gane NZIPP Portrait Director

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PRO REPORT Member Magazine of the NZIPP


Executive Updates

OCTOBER 2012

Wedding Directors Report

Like missing out on Christmas Someone commented in my newsfeed that missing out on Infocus was like missing out on Christmas. And all I’m going to say about that is plan to be there next year. You know the dates, put them in your diary and do what it takes to get to Auckland for the 1-5 August 2013. If you’re there, I guarantee you won’t be disappointed. One thing that I wanted to make sure people didn’t miss out on though…the opportunity to talk about how we keep our images safe. I spoke about this at Infocus and it’s such an important topic that I want to share my notes for those who didn’t make it. The most important thing you can do to keep your data safe is to know (and really believe) that everything fails. Equipment fails, CF cards fail, hard drives fail, DVDs fail…everything fails. So industry best practice is to have three copies (in different places) of all the data you want to keep. I call this the three legged stool of data safety…four ‘legs’ is even better but three is generally considered good. The second important point to consider is that data safety is not just an IT issue…if everything fails (and we know it does)…humans fail more often than machines. From accidental deletion of files, to not fully copying the data off the card, to spilling coffee in the top of the machine… you are probably the weakest link. So the first step in establishing a robust system is to evaluate your weaknesses. It may be helpful to think in terms of four stages in the data journey; capture, transfer, processing and post-delivery storage. Where are the places your data is most vulnerable? •

The next step is tweaking your systems to minimise the risk posed by the humans…some suggestions include:

Never, ever format in the field

Never delete images in the field

Rename the DCIM folder after copying it off so that it won’t show in camera…if you put a card in a camera and see images you know it hasn’t been copied

Only main shooter carries cards

Shoot on larger cards (or shoot on smaller cards)…I choose larger cards because I think I’m more likely to lose a card than the card is to corrupt. YMMV.

Different places in the bag for shot and unshot cards. Pockets with zip or velcro closures

All cards removed from cameras, counted and stored on main shooter’s person for duration of trip home…wallet or belt bag or bra

Only copying one card at a time (even though it takes longer)

Copying the whole folder rather than selecting within the folder

Checking the number of bytes in the folder, using teracopy (if you’re a windows user)

Doing a visual check of each card folder

Bowl on the desk, all cards are put in the front, when shooting take from the back, check before formatting

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Wedding Directors Report Continued

OCTOBER 2012

Key wording in lightroom

Client name/date of job…a system that works for you (reverse date then client name works for me)

Coffee group HD swaps to maintain off site backup

Adding info to your contract about reasonable client expectation of how long you will keep backups for

Printing expectation info on the disc cover, adding it as a readme file to every flash drive

Next month I’ll recap the info about useful equipment for keeping things backed up and safe. And remember about putting those dates in your diary for next years Infocus.

Nicola Inglis NZIPP Wedding Director

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PRO REPORT Member Magazine of the NZIPP


OCTOBER 2012

Honours Council Report

Executive Updates

Wow, wow, wow … I’m sure it’s not just as a result of social media, but the enthusiasm and excitement that has arisen following this year’s Epson/NZIPP Iris Professional Photography Awards and Infocus conference is huge. The attendance and atmosphere this year has been truly memorable, everywhere you turned people were saying how great it was. What stood out too was the way everyone interacted with each other, with friendships and networks forged and a real feeling of family – the NZIPP family! As I mentioned at the Gala Awards Dinner, the record entry numbers, quality of entries, attendance, calibre of judging, speaker line-up and fantastic sponsor support, all suggest that the NZIPP is building momentum and on the right track - that we are delivering what members want. If comments from those on Facebook translate into entry numbers it sounds like next year may be even bigger. This is an exciting time! We celebrated wholeheartedly last month, and to all those who received awards, big or small, congratulations. The standard of work that was seen can make us all proud of where New Zealand professional photography is today and moving forward. To those who weren’t so successful keep on trying, the personal rewards are tremendous. Next year we will have even more to celebrate as we mark the NZIPP’s 75th anniversary. We hope you are able to join us at The Pullman in Auckland, between 1 – 6 August 2013, to celebrate this milestone. As an aside, Australia will also be celebrating next year with their 50th anniversary. With plans already well underway we continue to work on your behalf with the intent of bringing value to your membership with the NZIPP. In closing (yes this is probably my shortest report yet), I wish to acknowledge everyone who contributed to the phenomenal success of this year’s Awards – Sponsors, entrants, judges, panel chairs, student and lecturer helpers, and all those others who worked tirelessly to make things run smoothly and get information out to members, professionals and public alike – THANK YOU!! If you have any feedback for us please don’t hesitate to make contact: k.davis@ucol.ac.nz Kind Regards

Kaye Davis - FNZIPP, AAIPP, MCGD Chair of the NZIPP Honours Council On behalf of the NZIPP Honours Council including: Ollie Dale, Blair Quax and Tony Stewart.

PRO REPORT Member Magazine of the NZIPP

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Infocus 2012 IRIS AWARDS 2012 - BEHIND THE SCENES If you wish to see behind the scenes footage of the Epson / NZIPP Iris Professional Photography Awards, click here for the latest video. (link to: http://vimeo.com/50249623)

BLOGS A number of NZIPP membErs have been blogging about their own perspectives on attending Iris Awards and Infocus 2012 - check out what they have to say....... Mike Hill http://mikehillphotography.wordpress.com/ Richard Wood http://richardwoodiris.tumblr.com/ Esther Bunning http://estherbunning.com/blog/test-post/ Emma Hughes - On Judging: http://weddingsonwaiheke.co.nz/2012/10/judge-dread/

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PRO REPORT Member Magazine of the NZIPP


The NZIPP would like to extend their gratitude to the following organisations for their generous sponsorship of Infocus 2012:

PRINCIPAL SPONSOR

GOLD SPONSORS

SILVER SPONSORS

MEDIA PARTNERS

EXHIBITORS Aarque Graphics, Asukabooks, Focal Holding, Photo Warehouse, Queensberry

PRO REPORT Member Magazine of the NZIPP

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Infocus 2012 IRIS AWARDS 2012 - HONOURS The following 2012 Honours have been awarded in recognition of service to the NZIPP and to the photographic industry. Honorary Members

Colin Monteath & Ian Poole

Life Member

Lester de Vere

Gold Award

Richard Linton

Curtis/Poole Shield

Central Districts

The following honous have been earned through the achievement of merits at the 2012 Iris Professional Photography Awards in Christchurch last month. Grand Master- GMNZIPP - Esther Bunning - Mike Langford Fellow - FNZIPP - Bradley Boniface - Adam Buckle - Thomas Busby - Ollie Dale - Chris Hill

Master - MNZIPP - Kevin Bone - Chris Coad - Shar Devine - Bianca Duimel - Karyn Flett - Mike Hill - Mike Hollman

Associate - ANZIPP - Justin Aitken - Rachel Callander - Catherine Cattanach - Danielle Colvin - Mike Hollman - Sacha Kahaki - Jason Law

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- Jackie Ranken

- Bryan Isbister - Mark McKeown - Blair Quax - Craig Robertson - Tracey Robinson

- Nicola Inglis - Phillipa Karn - Anna Kernohan - Fredrik Larsson - Graeme Smallfield - Jan Maree Vodanovich

- Brett Lees - Kylie Lyons - Marina Mathews - Jason Naylor - Jake Thomas - Ilan Wittenberg - Ann Worthy

PRO REPORT Member Magazine of the NZIPP

Bar to Fellow - FNZIPP - Kaye Davis - Tony Stewart - Richard Wood x 2 - Terry Wreford-Hann

Bar to Master - MNZIPP - Moira Clark - Alan Dove - Lisa Gane - Emma Hughes - Harry Janssen

- Mandi Lynn - Chris Parker - Amanda Wignell - Katherine Williams


IRIS AWARDS 2012 - RESULTS NZ Photographer of the Year 2012: Finalists:

Jackie Ranken Mike Langford & Richard Wood

Overseas Photographer of the Year 2012:

Paul Hoelen

Highest Scoring Colour Print:

Richard Wood

Highest Scoring Monochrome Print:

Jackie Ranken

Commercial: Finalists:

Terry Wreford Hann Lisa Gane & Chris Hill

Creative: Finalists:

Michel Perrin Esther Bunning, Kaye Davis, & Jackie Ranken

Fusion: Finalists:

Ollie Dale Melissa Edmon & Tony Stewart

Illustrative: Finalists:

Richard Wood Jason Law & Chris Parker

Landscape: Finalists:

Anna Kernohan Thomas Busby & Jackie Ranken

Photojournalism: Finalists:

Mark McKeown Vaughan Brookfield, Janyne Fletcher, & John O’Malley

Portrait Classic: Finalists:

Richard Wood Thomas Busby & Karyn Flett

Portrait Creative: Finalists:

Jackie Ranken Tony Carter & Richard Wood

Student/Assistant: Finalists:

Rochelle Swensson - UCOL Penny Aspin & Kelvin Gilbert

Travel: Finalists:

Mike Langford Mike Hollman & Blair Quax

Wedding Classic: Finalists:

Bryan Isbister Brad Boniface, Penny Evans, & Paul Tatterson

Wedding Creative: Finalists:

Jake Thomas Jason Naylor and Johannes van Kan

Wedding Album: Finalists:

Bruce Gabites Narenda Bedekar, Chris Loufte, Jason Naylor, & Haran Sivathasan

PRO REPORT Member Magazine of the NZIPP

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Ilford Diary

OCTOBER 2012

Ilford Diary October 2012

November 2012

December 2012

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Waikato/BOP Regional Meeting

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Auckland/Northland Regional Meeting

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Canty/Westland Regional Meeting

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Otago/Southland Regional Meeting

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Wellington Regional Meeting

Kindly sponsored by

04 - 09 Graham Monro - Essential Wedding & Portrait Business Seminars - Platform & Masterclass Christchurch, Wellington, Auckland ( refer Page 21) 13

NZIPP Q Submission Closing Date

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Waikato/BOP Regional Meeting

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Canty/Westland Regional Meeting

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Otago/Southland Regional Meeting

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Trey Ratcliff - Christchurch Photography Workshop

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Wellington Regional Xmas Party

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Waikato/BOP Regional Meeting

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region. CLICK ON A DIARY ENTRY FOR MORE INFORMATION.

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PRO REPORT Member Magazine of the NZIPP


NZIPP News

OCTOBER 2012

NZIPP News Q Submission Dates 2012 For those who aren’t qualified yet it’s time to start planning for the last Q submission in 2012. Once successful you’ll be able to work towards NZIPP Accreditation, & your member profile will appear in the Find a Photographer function on the NZIPP website. Mark the Q submission date in your diaries & start planning now! November 13th, 2012

New Members mbers for October.....

me Welcome to our new rthland ional – Auckland/No Jennifer Smith – Provis Westland visional – Canterbury/ Fiona Andersen – Pro Westland visional – Canterbury/ Juliette Capaldi – Pro ts ional – Central Distric Brad Boniface – Provis Southland Provisional – Otago/ Jennifer van Waard – o/Southland r – Provisional – Otag Holly Tompkins-Tulle ing – Waikato/BOP Riley Claxton – Emerg visional – Wellington Michelle Phillips – Pro llington ucation Provider – We The Photo School – Ed

For more info see the Q Programme under Quick Links on the NZIPP website.

Qualified Membwer Qualiied Member..... r ne

Congratulations to ou Nicola Wilhelmsen –

uthland Wedding - Otago/So

bers Accredited Mem ers..... w Accredited Memb Find NZIPP on Facebook - check out the links below.... NZIPP - National • NZIPP - Auckland/Northland Region • NZIPP - Waikato/BOP Region • NZIPP - Wellington Region

r ne Congratulations to ou Districts Kaye Davis - Central gton Esther Bunning - Wellin - Wellington Catherine Cattanach rbury/Westland Erin McLean - Cante nterbury/Westland Rebecca Watson - Ca ago/Southland Kimberley Hutton - Ot

• NZIPP - Canterbury/Westland Region

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The Missing Links

OCTOBER 2012

The Missing Links Written by Malcolm Somerville

Aggregation Makes the World Go Round “Creativity is not a talent but a way of operating.” John Cleese. John Cleese will at some place in our minds have cut-through in some idea, humorous dialogue or insightful quotation. It may be from a Fawlty Towers episode, a Monty Python episode, or even his training and motivation films. Or if you are from Palmerston North you are still mumbling about his comments on the city’s attractions! Recently this has jumped up on a number of sites which references some earlier commentary Cleese has made on the creative process. Click here to see the You Tube video. Aggregation is the core mission of many sites .... the instant summary of events, trends, items of interest. There are thousands of eyes out there discovering interesting stuff, finding interesting YouTube/Vimeo clips. Last week Cleese was on the PVC ProBlog http://tinyurl.com/9oft58b

John Cleese on Creativity

It’s all worth a look and think about as this brilliant and perhaps tortured mind has delivered some of the most creative conversations, insightful and at times very funny observations of humanity. He condenses Creativity as a process of 5 important factors.. I found the same alert on www.brainpickings.org which is another aggregation site that gathers interesting stuff and sends it out free every Sunday (Monday for us).

‘Brain Pickings is a human-powered discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers, and separating PVC Prolog/Cleese the signal from the noise to bring you things you didn’t know you were interested in until you are.’ Finally, if you have time watch this .... it may change your perception... science, identity, how we fit the world. With humor. http://www.youtube.com/watch?v=YXh9RQCvxmg&feature=player_ embedded www.brainpickings.org

Cheers, from Hawaii...

Malcolm

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PRO REPORT Member Magazine of the NZIPP


Regional Updates

OCTOBER 2012

Regional Updates Wellington Region September was our annual commercial focus meeting which draws out a good number of NZIPP and AIPA members. Past AIPA VP for Wellington Ian Robertson, with current Wellington AIPA VP David Hamilton led an informative discussion that bought photographers up to date with current issues and practice regarding Copyright. The absolute necessity to use proper legal documentation in setting your terms and conditions of work by using forms freely available from the AIPA website was stressed. http://www.aipa.org.nz/Resources/Contracts-And-Forms/ During the presentation Ian and David were able to give actual examples and answered the many questions from the audience. A much appreciated and timely effort.

Ian Robertson Images by Jason Naylor

As this is written the results from Epson / NZIPP Iris Professional Photography Awards and Infocus Conference are rolling in and promise much for the October meeting.

Upcoming Meeting… Wellington Regional Meeting Venue: Wellington Photographic Supplies, Wellington Tuesday, 23 October, 2012 With Kaye Davis & awarding of the ‘NZIPP Wellington Photographer of the Year 2012’.

Malcolm Somerville Wellington - Regional Committee

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

OCTOBER 2012

Regional Updates Upcoming Meeting… Canterbury/Westland Regional Meeting with Kevin Clarke Venue: Shirley/St Albans Club, Christchurch Date: Monday 15th October, 2012 Time: 6:30pm

Canterbury/Westland Region NZIPP comes to town and what an epic week. Do I need to say anything more? For those that didn’t attend I should, because if you didn’t, well you missed out something special. The print judging was awesome, the conference was rewarding, the Awards dinner so much fun ….the general atmosphere, brilliant!!! The Master Classes I can only imagine were brilliant if both Peter Coulson and Marcus Bell’s conference presentations were anything to go by, moving to say the least. After initial scepticism whether members from out of town would make the journey south to Christchurch, there was a great turnout in the end. Any that didn’t already know soon found out that we still live and breathe hospitality in the south and there was no lack of things to do (including drunken ice skating in Hagley Park on a Saturday night). A certain Indian restaurant showed great hospitality when we turned up 10 minutes before closing, saying that there were only six of us and we would be quick diners….. two hours later, 25 people later and the staff were still smiling. There were many successes in the Iris Awards for Canterbury/Westland, with a great number of entries. A number of first time entrants from the region received bronze and silver awards. First time entrant and provisional member Paul Tatterson outdid himself, receiving gold for one of his entries in the Wedding Classic category, then trifecta’d with a silver and bronze in the category. His tally resulted in Paul becoming a finalist alongside fellow Cantabrian Bryan Isbister in the Wedding Classic category. Wedding Classic was made for Bryan, and it was fantastic to see him take it out in its inaugural year. Congratulations Bryan! Finalists in other categories were Lisa Gane - Commercia, Tony Stewart – Fusion. John O’Malley – Photo-journalism, and Johannes van Kan – Wedding Creative. Congratulations also to the following members who received NZIPP Honours; •

Tony Stewart – Bar to Fellow

Bryan Isbister – Fellow

Lisa Gane - Bar to Master

Katherine Williams - Bar to Master

Shar Devine – Master

Rachel Callander – Associate

Danielle Colvin - Associate

Anne Worthy - Associate

Additional to the Iris Awards, there were two honours awards given to local Cantabrians. Colin Monteath received an honorary member award. Colin is best known for his stunning global landscape photography spanning over 35+ years, particularly his large collection of images from Antarctica having spent many summers in the continent (31 to be precise we were told).

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PRO REPORT Member Magazine of the NZIPP


Regional Updates

OCTOBER 2012

The second award was the Gold Award given to Richard Linton for his services to the NZIPP. Most of you will know Richard has recently resigned from his position on the Board after five years as the Commercial Director, prior to which he was the Regional Chair for Canterbury/Westland. There wouldn’t be many people in the institute that don’t know Richard, as he has ensured that he has made his mark during his time being involved with the Institute at both a national and regional level. Locally, we are taking bets on just how long this ‘retirement’ from the NZIPP will actually last…. This was only my second year attending conference, and again I can only reiterate to those that choose not attend what they are missing out on. Initially I um’d and ah’d this year as I didn’t feel there was a lot being offered in terms of the work I do but found that again, as I found last year, you can learn from every single speaker. What they say is applicable to each and every one of us whatever it is that we photograph. The camaraderie amongst everyone was at an all-time high and left no doubt in my mind that attending the annual conference can only be a benefit to you, on either a personal or work level (they really go hand in hand though).

Next year no doubt will only be better and bigger with the Institute celebrating 75 years. So block out the first week of August 2013 in your calendar now for what will be a great experience in Auckland.

Kirsty Macdonald Canterbury/Westland- Regional Committee

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

OCTOBER 2012

Regional Updates Otago/Southland Region

Upcoming Meeting… Otago/Southland Regional Meeting Iris Awards Show & Tell Venue: The Picture Lounge, Helwick St, Wanaka Date: Wed 17th October, 2012 Time: 6:00pm

Otago/Southland Region has a strong history of achievement within NZIPP & this year was certainly no exception. As well as taking out NZ Photographer of the Year, Jackie Ranken also won Highest Scoring Monochrome Print, Portrait Creative Category, finalist for both the Creative & Landscape Categories, & became an NZIPP Grand Master. Mike Langford won the Travel Category, was a finalist for NZ Photographer of the Year, & also an became NZIPP Grand Master! Fredrick Larsson, Moira Clark, & Allan Dove all received bars to their Masters! Janyne Harman was a finalist in Photojournalism Category, & Jason Law was a finalist in Illustrative Category, & also received his Associateship along with Marina Mathews. In the last year our region has been transforming & growing, & for quite a few new members it was the first time entering and/or attending the Iris Awards. We are all pumped that everyone that entered has had success & was rewarded for their prints. The very high scoring prints from Mike, Jackie, Jason Law, & Anna Allan earned us 3rd place in best performing region! The whole process of holding critique nights through to submitting & watching the judging of prints has been a valuable process for all of us from the Otago/ Southland Region, & will be bigger & better again next year! Attached is a group photograph of some of the Otago/Southland members who attended the Iris Awards with one of their award winning images. (NOTE: I think it’s important to put ‘some’ in there, as there were some members who were there but not on the day of the photo, plus others who entered who weren’t there). Jackie Gray Otago/Southland - Regional Chair

Back Row: Andy Woods (Wanaka), Mike (Queenstown), Alan Dove (Dunedin)

Langford

Front Row: Janyne Harman (Cromwell), Nicola Wilhelmsen (Dunedin), Emily Adamson (Queenstown), Kimberly Hutton (Dunedin), Marina Mathews (Queenstown), Jackie Ranken (Queenstown).

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PRO REPORT Member Magazine of the NZIPP


Seminars

OCTOBER 2012

Seminars Shoot & Earn not Shoot & Burn - By Graham Monro & Lauren Bootland The digital revolution changed the professional photography market forever. Today it has become “normal” for clients to assume & expect they can receive or buy a digital copy of images from a professional studio. This stems from the way everyone today shares images on a daily basis through social media such as Facebook, Twitter, Instagram & email technology. These days, it is becoming rarer to find that someone will have a physical print in their wallet or purse, however they may have hundreds at their disposal on their phone, IPad or laptop to show you. Clients’ want professional images in a digital format to share with family & friends online in the same way. The reality is photographers in the professional market offering to buy or give out high resolution digital files is probably here to stay. Therefore as an industry & as trained professionals, we should be & need to be educating our clients on why we do not offer high resolution files on discs. “Shoot & Burn” is appealing to many photographers as it reduces the handling of product orders & it gives the client access to all the images from the shoot. This can seem like a great idea to save time & turn around clients quickly. However, if the shoot & burn concept if not negotiated right, passing along high resolution files can lead to passing along of print profits, print quality control & the potential misrepresentation of you as a photographer. There are several problems associated with supplying high resolution digital images on disc: 1. A loss of your quality control 2. A loss of potential income in print & album sales 3. Clients will come to expect it from you & other professional studios It seems a lot of the shoot & burners in the present market are using photography as a secondary income stream & are therefore happy with the small amount of money they are charging for this service. In the meantime it is destroying the industry for those of us who are here to produce fine art, high quality imagery & products. One of the reasons the shoot & burn photographer has emerged & is on the increase is largely because they simply can’t make a full time living/career from photography. It has become the easy, quick option without large overheads. If you are a shoot & burn photographer there is an untapped gold mine that you will be leaving behind, as you will never achieve the upsell of other products such as albums, wall prints, gifts for parents & photo books. The shoot & burn phenomenon is limiting to your sales potential & the growth of your photography business. Not only do you leave money on the table but you also run the risk of not being referred to other prospective clients. The reality is that most clients who receive a disk of images rarely print or display them. Your images are likely to end up on a desktop computer or in a drawer. As a professional photographer you want your work to be displayed at the highest quality & seen by as many people as possible. Printing, signing & framing your work will see your client’s hanging your photography on their walls. Shoot & burn photographers will never see this come to fruition, nor reap the rewards. So how do we compete with the shoot & burn revolution if it is here to stay? As a professional you will need to educate & sell your clients all of the benefits of your products & services in great detail. If you still choose to offer a shoot & burn option for your clients, then you must charge well for this. Value the time, effort & every expense. Why can’t we sell high res files if we are paid for them? If you are going to offer the high resolution files put a value on them that is worthwhile. You need to educate your clients as to the amount of time & work that goes into creating each image. If you are going to sell them, charge appropriately. Break down your expenses & time spent & work out the most suitable costing that will make the client value the images. PRO REPORT Member Magazine of the NZIPP

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Seminars What are our options? If you are going to sell high resolution files, think about the possibility of making them available once your client has purchased a certain product from you or reached a certain spend. You can make it a reward that if they spend well with you that they can purchase them. As the artist you need to create the desire for clients to buy your images & display them. You need to educate them on your products & services & why you charge the way you do. Make them value the images. Tell them about every minute that goes into crafting each image. Don’t just assume the client knows what you do. By educating them in this way you are building perceived value. If the client values your work they are more likely to value the reasons behind not offering files to them. What else can we sell? How do we sell it? A great alternative to selling the high resolution disc is to offer a professional digital photo frame which can be locked by you with the images loaded to it. Such products are available from Seldex Artistic Albums. This way the client still feels they have digital ownership of the images but you have control over how they look & that they cannot be copied to other devices. You can also offer a screen resolution disc, which is produced to appear great on screen, yet unable to be printed. We find that many of our clients are simply happy with the thought of having a disc. It is not about printing them as such, more the fact that they feel as though they have ownership of digital files. A screen resolution disc is a great title as opposed to a low resolution disc. The term screen resolution is sold by telling the clients that the images look amazing on any handheld device, plasma, projector or computer. Screen resolution discs allow the client to load their images on to social media sites, email friends & family, make their own slideshows & load them to their phones, tablets & televisions. This is the reason most of our clients want the digital files. They’ve been trained to think that this means high resolution files, when in actual fact what they really want is to be able to do most of these things. As the photographer & the expert, if you’re answering their questions & offering a solution & product for their needs, you will be able to have control of your product, your brand & your business image. Also offer a set of images that is watermarked with your brand or logo. Make it subtle & keep it to the bottom of the image. It’s a great way to market yourself when the screen resolution images are being loaded to social media sites. Offer sets of proof prints of the entire shoot that your client can keep. This is also a great way for them to be able to show & share with friends & family. What do we charge? If you are gong to sell the files make them relative in price to the rest of your product range. By this we mean if you are selling a wall enlargement for $1000 you need to make the file price relative to this. Otherwise it will make your other products look to expensive or to cheap. With our weddings our clients have to purchase an album package which starts at $4750 then they can purchase the high resolution disc for $2000. Alternatively they can hire us at $295 per hour for shooting plus $2000 for the high resolution disc. For portraits we choose not to offer the high resolution files at all as we would find it nearly impossible to continue selling wall art products as we do. How do we promote it? Display a digital photo frame in your studio showing screen resolution watermarked images. Have a screen resolution disc option in your price list & any literature that goes out to clients. Give a clear description of it & all of its uses. If we are asked, how do we respond? If you are asked to offer or sell the high resolution disc for portraits, the best response is to give them all of the positive reasons as to why you don’t offer this service even though many other studios are. We do not simply say “No we don’t do that” & put the client off, rather we can say “ As a professional studio our quality & our art is of the utmost

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importance to us. To ensure our quality control in our printing process, we use only archival materials that are available from our professional suppliers from our pro lab. If we were to make high resolution files available we would loose the ability to determine how our images are printed & presented. Each & every image that is created in our studio must pass through our quality control procedures & is inspected to ensure it is of the most superior quality. Our studio prides itself on creating artworks for your walls that will be treasured for generations to come. If you are going to sell the high resolution files as one of your products a response can be “Yes we do offer the high resolution files. You can purchase them when you purchase any wall art pieces over $X”. (make this a $ threshold that you are comfortable with). Consider offering an online gallery option running through your website. The client is still able to view & share the link of images but you still have control on how they look & who can see them. If we lose the job, what do we do next time? There will be some clients who will choose to take their business elsewhere if they can’t buy or have the high resolution files. What you can do is to continue to educate them & gain their respect by standing by your product, service & reputation as a quality, professional photographer. Look at your products & services & your literature. Ensure that you have set clear guidelines for your clients as to how you work & why you work like you do. Clients will respect you & your business if you are confident in your reasons as to why you do something. Acknowledge with potential clients that there are many studios that work differently to you. The better quality studios do not sell the high resolution files of their portraits. Want to learn more? To learn more about how to grow your business & hear how we maintain consistent $5000+ portrait sales without selling high resolution files & $15000+ wedding album upsells come to our next master class seminar. See us in Canberra, Townsville, Christchurch, Wellington, Auckland & Hobart for our full day seminar on weddings & portraits for the book early price of $95. In addition you can come to a two hour platform class in the evening prior to the master class to hear Graham Monro give a retrospective on his 30 year career. Hear how to get into the industry & how Graham has gone from a commercial photography background & diversified into the very competitive market of weddings & portraits. This is great value at the book early price of $25. Click here to find out more info and registration details. Here are a few of the hundreds of testimonials Graham & Lauren have received… “Graham & Lauren give secret, practical tips for running a successful photography studio, either if you’re new to the game and work from home or have been established you will take away incredibly useful information that you can apply straight away in your business. Two thumbs up” Marcus Bell -Top 10 Wedding Photographers in the World American Photo 2011 “Great work Graham and Lauren with a huge array of intelligent and insightful information delivered to 100+ seminar attendees. I Loved the down to earth approach and your willingness to share your ideas with fellow professionals to the benefit of all. Great Work!” Glenn Gibson -Pro Photographer Melbourne “Great seminar! I can certainly say I’m here to learn “How to shoot to earn, not shoot to burn!” invaluable lessons on marketing, sales and advertising. Along with Lauren showing us how to engage clients and make a real connection with our customers. This seminar will give you the tools to succeed whether you’re starting out like myself or have been in business for years, everyone will learn something they can take home from this seminar.” Kelly van Laatum NZIPP Members can receive a discount to $85 for the Masterclass by using the code NZIPP during registration. Earn 20 points towards your NZIPP Accredited Professional Photographer status by attending the Masterclass seminar. PRO REPORT Member Magazine of the NZIPP

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Photo Competitions

OCTOBER 2012

Photo Competitions The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

Entries Close: 31st October 2012 The 5th Annual International Loupe Awards are now open, showcasing some of the best photography from around the world. Featuring Amateur, Open and Medium Format sections, there is the opportunity for all photographers to challenge themselves, get creative and have the chance at some of the big prizes on offer. The awards are open to professionals, amateurs and students, and are judged by 25 leading photographers from around the world with diverse experience and backgrounds in fields that support the categories being judged. The Major Open Awards first prize is valued at US$30,000! The top 5 images in each Open category also receive cash prizes. Platinum, Gold, Silver and Bronze merits are also awarded based on score, as in previous years. Enter online at http://www.loupeawards.com

Entries Close: 24th October 2012 Back for 2012, Canon New Zealand announces the return of New Zealand & Australia’s most creative photography competition, Canon EOS Photo5, inspiring photography enthusiasts of all walks of life to take their photography to the next level. With five new briefs & a new line-up of New Zealand & Australian photography expert judges to survey the field, Canon EOS Photo5 2012 offers a fresh challenge for competition loyalists and first-time entrants alike. How to enter: •

If you uploaded five images to the EOS Photo5 2011 competition, you are automatically eligible to request a box for the 2012 competition from 8 August. All you need to do is head to the entry page on the EOS Photo5 website, confirm your details and request a box.

For all other 2012 entrants, you will need to submit an image to the Open Brief and a box will be sent to you. The Open Brief will be live on the EOS Photo5 website from 8 August and you can submit your photo from 23 August. Once the limited number of boxes has run out, you are still able to enter the Open Brief up until the end of the upload period, 24 October.

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OCTOBER 2012

EYEcon Photographic Competition Final Submission Deadline: 1st November 2012 Canon’s annual EYEcon competition has once again drawn three of New Zealand’s most prominent photographers on board as mentors for the 2012 EYEcon photographic competition. Mike Langford, Nigel Marple, and Grahame Murray are highly recognised photographers and winners of numerous New Zealand awards. EYEcon 2012 gives tertiary level photography students and apprentice photographers a shot at one of the country’s largest and most diverse prize pools available for young photographers. The overall winner of the EYEcon competition will have a once in a lifetime experience, spending a full day on location with each mentor as part of their prize. Click here for more information.

Black & White Spider Awards Entries Close: 14th December 2012 Celebrating its 7th year, Black and White Spider Awards is the leading international award honoring black and white photography. This celebrated event shines a spotlight on the best professional and amateur photographers in a prestigious annual competition and globally webcast event, reaching photo fans in 154 countries. Enter now and take advantage of early entry pricing! Website: www.thespiderawards.com

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Situation Vacant

OCTOBER 2012

Situation Vacant NZIPP CO-ORDINATOR The New Zealand Institute of Professional Photography (NZIPP) is the only qualifying body for professional photographers in New Zealand, and currently has over 360 members across New Zealand covering the disciplines of Wedding, Portrait and Commercial Photography. The NZIPP represents the interests of professional photographers on issues relevant to the industry such as copyright, legal and business matters, and technical developments in rapidly changing areas such as digital imaging. It cultivates friendship and mutual understanding between photographers and raises the profile of professional photography through its activities and events. The NZIPP is seeking an experienced administrator with superb communication and people skills to look after the growing needs of the Institute and its members. As the first point of contact for the Institute, this is a very important role which requires an enthusiastic, highly organised and self-motivated individual who can work unsupervised and efficiently under pressure. You will be highly skilled in the Microsoft Office software range, knowledge of the Xero accounting package and photographic industry would also be an advantage. Responsibilities will include: •

Day to day correspondence via email, telephone and social media.

Processing of membership applications.

General office administration.

Management of debtors, creditors, authorising & processing of payments, account reconciliations, Board reports and budgets, liaison with external accountant and auditor to complete end of year financial accounts.

Liaison with Regional Committees.

Management of the Disputes Resolution Procedure.

Preparation of Board and other Committee agendas and reports, venue & travel arrangements, attendance at meetings and recording of minutes.

Assist as required at the annual Iris Professional Photography Awards & Infocus Conference.

The role is 24-30 hours per week and will suit someone who wants to work from home as a contractor rather than an employee. The Institute will provide a mobile phone and printer, the contractor will be required to supply their own office equipment such as computer, fax, filing cabinet etc. Travel within New Zealand, including overnight stays, will be required from time to time. The successful candidate would ideally be located in Christchurch for ease of working with other part-time personnel, however this is not essential. A detailed position description is available on request from info@nzipp.org.nz. Please email your CV and covering letter by 5.00pm on Friday 19 October 2012 to:

Fiona McLachlan Administration Officer NZ Institute of Professional Photography Inc Email: info@nzipp.org.nz Web: www.nzipp.org.nz

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Corporate Members

Corporate Members A special thank you to our Corporate Members for their continuing support:

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NEW ZEALAND INSTITUTE OF PROFESSIONAL PHOTOGRAPHY

www.nzipp.org.nz


NZIPP Pro Report - October 2012