NZIPP Pro Report - May 2011

member magazine MAY 2011 / V.13

Contents

MAY 2011

Executive Updates 05

Letter From the Editors

06

Presidents Report

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Commercial Directors Report

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Wedding Directors Report

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Honours Council Report

NZIPP News 10 Cover Image: © Gerald Wilson - FNZIPP Silver - Travel Category Epson / NZIPP Iris Professional Photography Awards 2010

Welcome to New Members

10 NZIPP Brand Standards 2011 11

Congratulations on New Qs

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Q Submission Dates

11 NZIPP Qualified 11

2011 Q Workshops

Infocus 2011 12 Infocus Timetable 13 Invited Speakers

Regional Updates 14 Auckland Region

Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT is a publication of the NZIPP © NZIPP 2011. All rights reserved.

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PRO REPORT Member Magazine of the NZIPP

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Wellington Region

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Canterbury/Westland Region

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Central Districts Region

Contents

MAY 2011

Contents The Missing Links 21 Malcolm Somerville

Member Profiles 22

Amanda Aitken

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Talia Stephens

Ilford Diary 26

Diary Dates for 2011

Photo Competitions 28

Canon AIPP APPAs

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The Art of Photography

29 Epson / NZIPP Iris Awards 2011 29 EYEcon

Industry News 30

Canon Japanese Quake Update

30 NZIPP Photographers Travel Insurance

Corporate Members 31

Thanks to our Corporate Members

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MAY 2011

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Advanced, simple media handling

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Unsurpassed quality

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Letter from the Editors

MAY 2011

Letter from the Editors

Attached to the delivery of the PRO REPORT email this month is a link to view the new Brand Standards for the NZIPP and all Qualified Members.

If you are unable to locate it in the email, click the link below, plus a copy will be kept under the Members Section of the NZIPP website.

NZIPP Brand Standards 2011 The NZIPP logo’s referred to in the Brand Standards are also located in the Members Section of the NZIPP website and is available for use by NZIPP Qualified members only.

Please read through the document thoroughly, as we have tried to make it simple to follow and easy to use the NZIPP logos. The more Qualified members who correctly use the logo, the stronger the NZIPP brand will become.

Arna Wahl Davies and Nerida Ramsay NZIPP Marketing and Development

Follow the NZIPP on Facebook - check out the links below....

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NZIPP - National

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NZIPP - Auckland / Northland Region

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NZIPP - Waikato / BOP Region

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NZIPP - Wellington Region

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NZIPP - Canterbury / Westland Region

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Executive Updates

Presidents Report

MAY 2011

In the last couple of months we’ve been reminded of the importance of powerful visual imagery in communicating the traumatic earthquake in Christchurch & the Tsunami’s in Japan to the world. Sadly they are images that affect us deeply & will remain etched on the brains of many for a long time to come. We’ve also heard the stories of those affected saying photographs of family & friends are among some of the most valuable possessions they’ve lost.

I think these things need to remind professional photographers of the valuable role their images have in society & history - particularly when we have a population who increasingly take great photography for granted because it is perceived as an easy thing to attain.

As a commercial photographer I’m constantly frustrated by the lack of resources that some clients are prepared to commit to great imagery when they will commit many thousands of dollars to the advertising media those images will appear in. We often hear “But it’s just a photo – how can it be worth that much?” They fail to see any value in the very images they expect to grab their customers’ attention to increase their sales or the perception of their brand.

Magazine publishers also rely on great photography for the success of their publications & yet there are some who are paying less than $500 for a multipage feature in their publication that could take a day to shoot & then another day for post production. Most have not increased the rates they pay for photography for 15 years.

In the consumer market there are people who will quibble at spending even a couple of hundred dollars on a quality family portrait or for coverage of their wedding but they consider those images their most valuable possessions.

Despite these things, customers, both business & commercial, still have no problem finding photographers who will, & do shoot those jobs for pittance at unprofitable rates.

So it’s a sad thing that low rates paid in the market today are due largely to photographers not valuing their work highly enough. Some photographers claim they do it for the “love”. Rubbish. There is nothing that says that just because you love photography it’s worth nothing. In fact people should be paying you well for your passion & creativity because it’s clear to see it’s a pretty rare & valuable thing. The images professional photographers create of a moment in time are a powerful communication tool, a valuable asset & often irreplaceable!

On the NZIPP front expect to see the full programme & Registration Brochure for Infocus 2011 in Rotorua out in the next couple of weeks. We had hoped to release the full programme for Infocus in this issue, but we still have a few details to sort out – mainly because the Board have all been too busy in the last month to meet & sign off on some things. We do have some great speakers & education lined up for you. Now is also the time you should be editing & working on images for your awards entries & save the stress of doing them the last minute!

Regards

Craig Robertson NZIPP President

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PRO REPORT Member Magazine of the NZIPP

Executive Updates

MAY 2011

Commercial Directors Report

Everyone makes mistakes, after all we are only human. When you are out on a shoot you want to be look professional, act professional, be professional.

One of the most embarrassing things that can happen is that ice cold feeling at the moment you realize that you have forgotten that a vital piece of kit on a shoot. You might be able to improvise, could just look like a complete muppet or in the worse case scenario it could jeopardise the creative outcome and even leave you at a commercial risk of a reshoot or worse. It’s usually the little things that are easily forgotten that cause the most grief such as the tripod quick release plate, batteries or heaven forbid…digital media.

Go on and admit it, you’ve been there!

These days the vast majority of commercial assignments are done on location. Partly it’s because fewer photographers have their own studios, but also that locations often have a realism, feel and mood that is authentic.

When working on location you can’t simply go to your gear shelf or cupboard and pull out an item you discover is missing mid shoot.

I find that the commercial jobs I shoot are quite varied, with the amount and type of kit that I take to various jobs differing significantly. I don’t have a one size fits all set of gear. On some shoots it all fits in a backpack, others can be multiple cases full of lenses, lighting, IT etc. To minimize the potential for errors from these varied needs and circumstances, and to make sure nothing is forgotten I’ve created a set of checklists that are referred to when packing for shoots. I don’t just read the list to myself, I make a point of touching every item on the list just like a pilot doing pre-flight checks. This ensures that nothing is left behind, otherwise it’s very easy to miss mission critical items like sync cords.

The checklists cover every single item that is to be taken on the shoot; obvious stuff like cameras and lenses, to more obscure but equally vital things such as a spirit level, cable releases or a polarising filter. I also include items on the lists such as sunscreen, muesli bars and drinks, as these are often overlooked and regretted later when that overcast day suddenly clears up, or when you need that mid-afternoon nutritional sugar rush.

Also usually packed on shoots is a small “MacGyver” tool kit with pliers, screwdrivers, sensor cleaners etc. Murphy’s law dictates that that the odds that the leg on your tripod suddenly becoming loose or a large chunk of dust turning up on your sensor is inversely proportional to the time and distance you are from the remedy to fix it.

I also carry a few spares such as a quick release plate and batteries in the car, plus a couple of SD cards in my wallet at all times. These measures and the checklists have saved shoots from disaster numerous times. It also amazing how often stuff I’ve packed also gets utilised by the client because they forget things themselves such as phone chargers or even a pen and paper. Overall it does make shoots more efficient and you look more professional.

Richard Linton NZIPP Commercial Director

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Executive Updates

Wedding Directors Report

MAY 2011

Every now and then I get in a conversation with someone who asks about the NZIPP and what’s in it for them. I rabbit on for a bit about the cool people I’ve met, the amazing images I’ve seen, experiences I’ve had. And if their eyes haven’t glazed over completely I tell them a bit more about getting to hang out with these incredibly talented photographers and how with their advice and inspiration my photography and my business have improved markedly.

And this is all true of course. But I can’t help wondering if in some ways they aren’t asking the wrong question. With apologies to JFK “Ask not what NZIPP can do for you, ask what you can do for NZIPP”.

I have had some amazing opportunities through the NZIPP but to be honest, most of the benefit I’ve got is because I said ‘yes’. When Peter Kampenhout (then our regional chair) told me he thought I’d make a great secretary I said yes. Even though I didn’t believe him. When Bob Tulloch asked me if I would take candid photographs at Infocus 2008 I said yes. Even though the thought of it terrified me. Each of these opportunities gave me infinitely more benefit than the time they cost me.

The 2011 subs invoices have gone out and times are tough, I know there will people hesitating over their chequebooks, wondering what’s really in it for them. If you’re one of them could I suggest that maybe, just maybe, you might be asking the wrong question?

Nicola Inglis NZIPP Wedding Director

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Executive Updates

MAY 2011

Honours Council Report

Entering into the Epson / NZIPP Iris Awards should be considered a major part of your yearly advertising budget. Even if you only achieve one award each year, this will still put you into the category of being an Award Winner in 2011.

Plus it will give you the opportunity to tell all your current and potential clients that you are an award winner and deserving of being hired. Being a category winner, or even better – Professional Photographer of the Year, means that you have greater marketing potential than all of your competitors. Think about it early and give yourself the time to make your entries as good as they can possibly be. Don’t compromise your abilities by leaving your printing until the last minute as usually happens.

This year as a part of the changes to the judging procedures, we are introducing an instant rejudge of all images that score 79 or 89 so that no entrant will be left in any doubt as to whether their image was really a silver or a gold. Sometimes in the past the average score resulted in a score that not all the judges agreed with but were unable to challenge due to the procedures. From this year onward, the judge majority will count by the panel chair asking the judges to either score 79 or 80 for a silver or 89 or 90 for a gold.

Every year the Honours Council reviews the judging procedures in an attempt to improve them for the betterment of the entrant, making sure that the results are fair and honest. With the increased number of entries there is more and more pressure on Honours to get it right, and we do our best but know that things can always be improved. To this extent we now have a procedures manual for the judging process and the event management so that any one of us on Honours can easily be replaced by a new member without losing any continuity with the past. This is a great step forward and will smooth any transitions into the future.

Sincerely,

Mike Langford Chairman - NZIPP Honours Council On behalf of the Honours Board including: Shelly Amerio-Higgins, Stuart Riddell, Malcolm Somerville, Ollie Dale & Kaye Davis.

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NZIPP News

MAY 2011

NZIPP News New Members mbers for May: Welcome to our new

me

d d – Auckland/Northlan Justin Aitken – Qualifie d lan rth ional – Auckland/No Carmen Bird – Provis lan rth d ional – Auckland/No Zhi Quan Lee – Provis d/Northland Provisional – Aucklan Christopher Loufte – d/Northland – Provisional – Aucklan Christine Macrohon ional – Waikato/BOP Andrea Mahy – Provis land ing – Auckland/North Lissa Reyden – Emerg al – Central Districts Laura Ridley – Provision rbury/Westland en – Qualified – Cante Diederik van Heyning

NZIPP Brand Standards 2011  

Finally - after many years - the NZIPP has redeveloped NZIPP Brand Standards.

This document provides a comprehensive guide to the way the NZIPP logo should be used by Qualified Members, Corporate Members, and Sponsors.

The NZIPP logo is so much more than just a symbol and a typeface. It’s our visual and brand identity, which is central to most successful organisations. It represents who the NZIPP is and what we stand for.

It is important to create a clear, consistent visual image for the NZIPP brand.

Qualified Members consistently using the NZIPP logo on their marketing material provides the opportunity to strengthen our overall image and professionalism within the industry.

  

The Brand Standards outlines how the NZIPP logo can be used on marketing and promotional material for Qualified Members such as: •

email signatures

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brochures

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business cards

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advertisements

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web pages

To view the current Brand Standards document click on the document to the left or you can also access the full document and NZIPP logos within the NZIPP Qualified Members area on the NZIPP Website.

If you have any questions or are a Corporate Member or Sponsor please contact: Nerida Ramsay Marketing & Development Manager Email: marketing@nzipp.org.nz Tel: 021 519 110

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Arna Wahl Davies Marketing & Development Manager Email: events@nzipp.org.nz Tel: 021 519 145

NZIPP News

MAY 2011

Q Submission Dates

For those who aren’t qualified yet it’s time to start planning a Q submission in 2011. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website.

Mark the Q submission dates in your diaries & start planning now!

Tuesday 17 May 2011 Tuesday 30 August 2011 Tuesday 15 November 2011 For more info see the Q Programme under Quick Links on the NZIPP website.

Using the term ‘NZIPP Qualified’

Just a quick reminder that the use of this term is for those photographers who have passed the NZIPP Q (Qualification) process as outlined on the NZIPP website. In multi-shooter studios it is important to make it clear that the qualification is earned and held by individual photographers, not the studio as a whole. For an overview of how the NZIPP logo should be used please refer to newly released NZIPP Brand Standards located in the Members area on the NZIPP website.

New Q’s Congratulationswlyon qualified members : r ne

Congratulations to ou

d it – Auckland/Northlan Justin Aitken – Portra – Waikato/BOP Delia Farrell – Portrait nd – Canterbury/Westla Ann Worthy – Portrait

2011 Q Workshops

This is a short summary of the key points from recent Q workshops held in Auckland and Wellington. If you’d like a Q workshop in your area, talk to your Regional Chair & if there’s sufficient interest we’ll make it happen.

NZIPP qualifications & distinctions are highly regarded, & are recognised across the world as a benchmark of excellence. The Qualified Professional Status or ‘Q” is achieved by submission for peer review.

While the standard is high (& necessarily so) it’s important to note these are not necessarily award winning images, rather they should be ‘professional standard’ i.e. an image that scores in the mid to high 60’s at print judging.

At the most basic level, work of a professional standard is characterised by control. Before the image is captured this equates to controlling exposure, controlling the situation, & by having the appropriate gear & using it well. If the photographer has used available light, it should be used/controlled in a purposeful way. If extra light is added (whether by video light, strobes, flash or whatever), again it should be appropriate to the situation & used skillfully (with particular care to avoid tell tale signs like flash shadow). Posing should be flattering to the subject (unless the purpose requires it to be otherwise), & their expression relaxed & appropriate to the purpose of the image.

Beyond the capture, professional finishing requires control of colour temperature, consistency of skin tone, strong black and white conversion, appropriate cropping and control of the quality of the final print.

You can find more information about the individual categories on the NZIPP website by clicking the links below...

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Commercial

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Portrait

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Wedding

More information is also available online regarding the NZIPP Q programme and submission process.

PRO REPORT Member Magazine of the NZIPP

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INFOCUS 2011

MAY 2011

Infocus 2011 Timetable 4 - 9th August 2011 Rotorua Convention Centre 1170 Fenton Street Rotorua

date

EVENT

Thursday 04 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day one

Friday 05 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day two

Saturday 06 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day three

The Iris Awards 2011 Online Entry functions will be available from the 01 June 2011.

Entry Information and Conditions are available online at www.nzipp.org.nz under the Infocus tab & Iris Awards menu items.

Industry exhibition open Happy Hour in the evening

Sunday 07 aug

Infocus Conference - Day one Industry exhibition open Welcome Reception in the evening

MONDAY 08 aug

Infocus Conference - Day two Industry exhibition open Gala Awards Dinner in the evening

Tuesday 09 aug

Specialist Masterclass

Look out for the Infocus 2011 Conference Registration Brochure next month.

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Workshops INFOCUS 2011

MAY 2011 2011 MAY

Invited Speakers Announcing the first of our Invited Speakers‌..

sue bryce - australia A fellow with the NZIPP and an Associate of the AIPP, New Zealand born Photographer Sue Bryce has made a home in Sydney Australia. After building a successful portrait photography brand in Auckland Sue launched her business in Australia and now the US. the evolution of portrait photography contemporary marketing - fusion video Monday 08 August, 01.45pm For the last two years Sue has been travelling throughout Australia, speaking and teaching Business / Branding, Posing & direction and She marketing phenomenon, all knowledge she has gained in the 20 years she has been a portrait photographer.

imAGEs Š sue bryce

Having just returned from speaking at the World Professional Photography institute in Las Vegas, Sue will also teach and present the latest and most exciting digital technology that is Fusion the combination of High Definition Video and stills photography. A powerful tool for advertising and the evolution of the Portrait Photographer.

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Regional Updates

MAY 2011

Regional Updates Auckland Region 2011 AGM Chairman’s Report – Ollie Dale, Wednesday 13 April 2011 At the close of the 2010-11 year the Auckland region had 104 Student, Emerging, Provisional and Qualified members, up on last year’s 97, so overall our membership continues to grow, which is fantastic.

The last 12 months have seen another great selection of events and educational opportunities for our local members. My favourites would have to be last May’s visit to Russell Hamlet’s studio, where we were treated to 4 hours of inspiration from an awesome businessman and well-respected photographer, and then A Tonic in November, which was a sold-out day of workshops in various disciplines of our craft.

Last year’s visit to Queenstown for the Iris Awards and Infocus conference was also a big highlight, as my good friend and Auckland member Blair Quax shocked everyone and himself by winning Wedding Photographer of the Year, not to mention all the other successes our region had.

As always, we’re keen to hear your feedback on our work, and the events we plan for you, so please tell us when something’s wrong, and tell everyone when something’s right!

Auckland Executive The volunteer nature of the Executive has meant there have been several changes in the last few months to the Auckland Executive team, with the biggest change about to happen as Andrew, Fiona and myself step down from our roles. I’m looking forward to the challenge of the NZIPP Honours Council and the Iris Awards, and Andrew and Fiona with their combined years of service to the Auckland Executive are looking forward to a wellearned break.

I’m pleased to announce the new Auckland Executive team looks like this: •

Talia Stephens – Chairman/Chairperson/Chair-bro

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Leanie Ferreira – Secretary

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Gino Demeer – Treasurer

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Team - Chris Traill, Sean Dick, Luci Harrison & Lisa Crandall

I’m very excited about the strength, experience and energy of the new team! I commend those of you who have accepted your nominations, and I wish you all the best in the future of the Auckland region.

The Future For NZ – The Continuing Professional Development (CPD) programme that the National Board are in the process of developing will be an amazing and enlightening change to our membership, encouraging active participation in the NZIPP across the country, which will boost the whole industry and can only be a good thing.

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Regional Updates

MAY 2011

For Auckland – the new Executive are already working on a few local plans; some tying in with the CPD programme, and some our own ideas that will help our region be even more awesome than it already is. Watch this space.

Thanks My sincere thanks go to the present and recent members of the Executive for all your support and assistance while in the Chairman’s role, so on behalf of all the members of NZIPP Auckland I thank you Fiona & Andrew Vesey, Chris Traill, Sean Dick, and Derek Cook for your time, blood, sweat and tears.

Thank you also to the other members who give advice, offer up your studios for monthly meetings, and generally help us all for the good of photography in Auckland. We all sincerely appreciate it!

Thanks!

Ollie Dale Auckland Regional Chair

P.S. Find out a little more on Talia, on page 24

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Regional Updates

MAY 2011

Regional Updates Wellington Region Wellington has begun April with two events that follow on from the regional “Masterplan” set in place after the very thorough work done on setting objectives and a 90 day rolling horizon of activity.

First was a Regional AGM held in ‘The Red Engine Room’ on board the Parade Cafe - now relocated in a historic tug boat on the harbour edge.

Terry Wreford-Hann remains as Regional Chair and Robyn Greening as Secretary/Treasurer, who are well supported by a strong Regional Committee.

Nicola (ctr) Esther Bunning on left

Nicola leading discussion Images by Nick Servian

Next came the Q Workshop at Nick Servian’s Studio in Brooklyn. Hamilton based National Wedding Director Nicola Inglis led a NZIPP Q workshop for eleven participants on Monday 18 April, and was ably supported by both Esther Bunning and Nick Servian.

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Esther Bunning, NZIPP Qualified Portrait & Wedding Photographer, www.estherbunning.com. Esther is a Fellow of the NZIPP (FNZIPP)

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Nick Servian, NZIPP Qualified Commercial Photographer, www.nickservian.com. Nick is both a FNZIPP & Honorary Fellow of the NZIPP.

Nicola set the scene by talking through the various criteria the judges work to when reviewing a Q submission. She then discussed examples of both successful and unsuccessful submissions. Once all queries were answered participants’ were each given the opportunity to present a selection of work and gain constructive criticism from Nicola, and/or Esther and Nick. Some initial feedback from participants includes: “The workshop helped me with deciding what work to put in, the pointers on what they are looking for, and what works well for submissions was very helpful. It was also really good to see examples of pass and fails.”

“I got exactly what I expected from the workshop: a good understanding of the Q judging process and a look into the minds of at least one or two people that might be involved; the chance to see some successful and failed attempts (very valuable) and a chance to get my possible work precritiqued. All in all, very good.” ”For me, the key thing was actually having Nicola present. There was a wealth of knowledge and expertise in the room (with Esther and Nick happy to provide feedback) but having an actual current Q panel judge made it worthwhile. Very good indeed!”

Comments also included the scariness of presenting work for critique in front of a large group, with one participant suggesting that in future participants might be offered the opportunity to have their work individually critiqued. Another participant felt that whilst the group was large, everyone got a fair say and all who wanted to had their work critiqued.

“I found a major advantage of the larger group process was the group learning and the fact that everyone had a chance to make comment and ask questions of each other.”

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Regional Updates

MAY 2011

Next NZIPP Wellington Meeting - HD Video Yes, it’s true: we have arranged for you and your peers to witness a live presentation by our very own (well, Central Districts’) MARK BELLRINGER http://www.markbellringer.co.nz/ Mark has been using HD Video in conjunction with his still photography. He has recently wowed the Central Districts NZIPP meeting with his images and knowledge and has agreed to show us how it all works.

BUT WAIT, there’s more!

The superbly well informed Tony from WPS has kindly volunteered to show us the weird and wonderful new toys that are available for us to create masterpieces.

Venue: WPS on Vivian St, 6.00 pm on Tuesday 3rd May NZIPP Members: $10, Non-Members $20 Includes a glass of wine or fruit juice, some nibbles, the chance to catch up with your wonderful colleagues, and also the chance to learn something that you may not have known before.

RSVP to terry@nzphotos.co.nz

Terry Wreford-Hann Wellington Regional Chair

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Regional Updates

MAY 2011

Regional Updates Canterbury/Westland Region

Image by Linda O’Reilly

We were very fortunate to have Press photographer Iain McGregor speak to us this month. Iain finished at CPIT in 1998 and in the relatively short time since he has covered a huge variety of photojournalism jobs and events.

He has won 7 Qantas awards in that time – a stunning achievement. He’s photographed at the Commonwealth Games, and was recently in South Africa for the World Cup – the highlights being the passion and emotion of both the locals and visitors. As well as showing us stunning images, he gave us many behind the scenes stories, realities of life on the job, and technical insights.

The last 6 months have been particularly hard. From going from the highs of the World Cup (including squeezing in time for personal photo essay’s of the locals playing football), he has photographed the long wait at Pike River, and more recently he was in Cashel Mall immediately after the recent Christchurch earthquake. Iain made particular comment on the unsung heroes of that day – the ordinary men and women who got stuck in helping people, at great risk to their own lives straight after the quake, before the emergency services arrived. A very informative, inspiring, and reflective evening.

David Watkins Canterbury/Westland Regional Committee

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PRO REPORT Member Magazine of the NZIPP

MAY 2011

Regional Updates

Images Š Iain McGregor

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Regional Updates

MAY 2011

Regional Updates Central Districts Region Regional AGM The Central Districts AGM was held April 11 in Feilding this year at the Focal Point Cinema. As usual to get members to make the long journey we added an attractive seminar, this year Anthony McKee from Melbourne - a wee village to the west of us.

Anthony’s Fresnel Spot Light

The AGM witnessed the retirement of Regional Chair Gerald Wilson & Secretary Malcolm Somerville. The nature of this far-flung territory needs good local organisers for more easily do-able social/discussion gatherings... so incoming this year to do that are Regional Organisers Shayne Jeffares in Napier & Sarah Dong in Palmerston North. Incoming Chair is Mark Bellringer of Eltham / New Plymouth who will team with Chris Hill as Treasurer, (also of New Plymouth). In general business the region decided to donate $1,000 to the NZIPP Christchurch Earthquake Support fund. The region is in good hands for the future.

Anthony McKee Seminar Anthony provided a complete range of personal background, inspiring discussion on documentary photography as well as an insight into lighting.

For his lighting demonstrations Anthony was assisted by Tony Reisima of our programme sponsors Wellington Photographic Supplies who had a wide display of product on hand.

Making it all work for him & creating simple, uncomplicated lighting systems such as being able to carry a credible lighting kit almost anywhere in Melbourne’s CBD - even on trams & trains!

Knowing lighting principles well lets you take more creative control of the most challenging environments. “....with cameras working very well at high ISO’s, we gain another control factor in lighting situations that previously needed a lot more & bigger lights”.

Anthony demonstrated a number of novel & effective lighting set-ups & devices. The most intriguing & effective device was one he had developed himself: with not much more than a simple Fresnel lens (of the flexible type you can get from the $2 shop), & sitting out on 4 rods about 25 cm from his flash; Anthony had developed a great spot lighting unit.

This example taken of Shelley Amerio Higgins across a room during a break.

Anthony then left us to visit family & friends in Christchurch as well as presenting at the Forrester Gallery in Oamaru where his major project “The Half way Line” is being exhibited until June 12.

But that’s another story.

Malcolm Somerville Central Districts Regional Secretary

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The Missing Links

MAY 2011

The Missing Links Written by Malcolm Somerville

Crickey Dick.

Things move at great speed, sometimes it all amazes & makes you wonder, other times you think, why not. Sal Criscillo sent me a YouTube link to a presentation that was made by Corning Glass, at just over 5 minutes it sets a future use scenario of many of glass surfaces we already have & experience.

What it does do well is extend scale, applications & interactivity of content.

Clever glass backed by very clever processing power & intelligence. Others such as Sony are demonstrating similar performance of flexible materials.

But really, why not, we are already on the edge, have a look, somewhere photographers fit in to all that, or will we?

Are we being relegated to single dimension history, are we going to loose traction without grasping a wide part of the image spectrum? The tools are here already, being able to make images move, give them dimension, make them compatible to the tools our current & future clients will have & need.

I know many photographers get Vincent Laforet’s blogs so are already well aware of the fast changing world of imaging that has encompassed the moving image.... last week the annual NAB show was held & a ton of new stuff was announced... here Vincent looks at some of the new cameras, but that’s not all.

Apple took the opportunity to announce the next generation of Final Cut Pro, due in June. Read the initial impression from Larry Jordan on his blog Larry is one of many digital media guru’s, but well worth having his site in your sight.

But I depart a bit from my main thoughts. Photographers are at risk. What are our parallels? Just over the fence we were part of a greater photofinishing industry, mostly as customers but in many cases it was part of our business.

By the 1990’s photofinishing 1 Hour labs were in a near vertical growth spurt, consumers owned more 35 mm cameras, enjoyed better results, shot more film.

By the early 2000’s it began to level off, still film based but different distribution, new channels, pricing based on different business propositions.

By the end of that decade came consolidation & closures, supermarkets left the game, other players arrived. Digital dominated. The consumer was winning all around. Better product, better prices & also more participation in creating, managing & modifying the image.

So how close are we to that cycle? How do we protect our patch? That discussion is ongoing. Or do we just hope it all goes away.

Think a bit more about Corning’s implications, we now seem so close to it, shouldn’t we be excited by the opportunity?

My grandson, aged 6, is surrounded by a visual environment that most of us only dreamed of. He accepts clever phones, iPads, clever classroom AV systems, 3d movies .... as a consumer of the present & future he’s moving from why to why not.

Cheers Malcolm PRO REPORT Member Magazine of the NZIPP

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Member Profile

MAY 2011

Member Profile Name: Amanda Aitken Your website: www.livingvisions.co.nz Camera and accessories brands: Canon 5d II with L lenses and flashes. Bowens Pulsar radio trigger system.

Manfrotto tripod with 303plus pan pro head for virtual tours.

What type of photos do you take?

Mostly architectural/interior. Although I do other types of photography, this is very much my specialty, and I enjoy constantly trying to perfect it. Most of my work is shot with multiple exposures, which are layered and blended in Photoshop. I also do virtual tours and floor plans.

What do you love about the professional photographic industry?

NZIPP, I think the advice and interaction with other photographers is invaluable. Also I love the fulfilment it gives me to turn my passion into a career. I have a lot more to learn, but the journey is awesome!

Something that makes you grumpy?

The weather forecast and the fact that I have to rely on it!

Website or blog site that you enjoy?

Facebook, although I think it’s a love hate relationship.

Are you a collector of anything?

Do kids toys and books count?

Name one thing not many people know about you: I’m doing a home correspondence Maori course with the Open Wananga.

My daughters are Maori so I need to keep them involved in their culture.

Name one thing you miss about being a kid: No responsibility.

List five things you would need to survive, if left alone on a deserted island.

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•

my family/friends

•

gourmet international food

•

camera gear

•

computer with internet access

•

dive gear

PRO REPORT Member Magazine of the NZIPP

MAY 2011

Member Profile

Images Š Amanda Aitken

PRO REPORT Member Magazine of the NZIPP

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Member Profile

MAY 2011

Member Profile Name: Talia Stephens New Auckland Regional Chair Your website: www.photobiz.co.nz, www.misstpinups.co.nz www.takemyphoto.co.nz Camera and accessories brands: Canon bodies & Canon lenses, Elinchrom and Bowens studio equipment What type of photos do you take?

Commercial, fashion, events, weddings and pinup style portraits What do you love about the professional photographic industry?

I love that it is constantly evolving and it’s amazing what technology we have at our finger tips now. It’s an expensive industry to be in but so exciting.

I love seeing the inspiring imagery that both professionals and emerging professionals are producing.

Something that makes you grumpy?

Tardiness and not having coffee Website or blog site that you enjoy?

I like the Luscious website and Facebook page. It’s all about fashion both current and vintage, style, photography and opulence http://www. mylusciouslife.com/ “It’s all so fabulous”.

The Photoshelter Blog is a great photography resource. Good write ups on interesting topics. http://blog.photoshelter.com I also enjoy reading the Rock n’ Roll Bride http://www.rocknrollbride.com/.

Some great imagery and stories about vintage themed weddings from all around the world.

Are you a collector of anything?

Well, I guess I am collecting pinup and burlesque style clothing at the moment for my MissTpinups shoots. I also enjoy collecting money.

Name one thing not many people know about you: I’m pretty good at remembering words and theme tunes to old TV shows and adverts. It’s quite disturbing really.

Name one thing you miss about being a kid: I miss eating gold rush chocolate bars as a kid. Good times.

List five things you would need to survive, if left alone on a deserted island.

• • • • •

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Flint Solar powered laptop with wifi Sunscreen with insect repellent Bottled water Gold rush chocolate bars

PRO REPORT Member Magazine of the NZIPP

MAY 2011

Member Profile

Images Š Talia Stephens

PRO REPORT Member Magazine of the NZIPP

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Ilford Diary

MAY 2011

Ilford Diary May 2011

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11 Auckland Regional Meeting 16

June 2011

Wellington Regional Meeting

August 2011

01 Iris Awards - Entry delivery closes 04-06 Iris Awards 2011 05 NZIPP 2011 AGM

Canty/Westland Regional Meeting

17 NZIPP Q Assessment Closing Date

07-08 Infocus 2011

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08 Iris Awards Gala Dinner 2011

Canon AIPP APPAs - Entries Close

01 Iris Awards - online entries available 06 NZIPP AGM - Notice of Meeting 08 Auckland Regional Meeting 08

2010 Touring Print Exhibition Opening - Vero Centre, Auckland

08 Auckland Festival of Photographyopen till 8 July 2011 20

Canty/Westland Regional Meeting

24-26 Canon AIPP APPAs - Sydney, NSW 27 NZIPP AGM - Close off for Remits, Nominations, & Notices of Motion

July 2011

Kindly sponsored by

30 NZIPP Q Assessment Closing Date

September 2011

October 2011 November 2011

14 Auckland Regional Meeting 19

Canty/Westland Regional Meeting

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Canty/Westland Regional Meeting

15 NZIPP Q Assessment Closing Date 21

Canty/Westland Regional Meeting

06 NZIPP AGM - Nominations, Remits & Notices distributed to Regional Chairs 13 Auckland Regional Meeting 18

Canty/Westland Regional Meeting

25 Iris Awards - online entries close 29 NZIPP AGM - Confirmation of Voting Delegates

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

Click on A DIARY ENTRY for more information.

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PRO REPORT Member Magazine of the NZIPP

MAY 2011

Who’s the best of the best?

What images are NZ’s top professional photographers producing?

Be inspired by award-winning photography from around the country.....

© Richard Wood - 2010 Gold Award

Epson / NZIPP Iris Professional Photography Awards an exhibition of the awards winning prints of 2010 Opening Night - Wed 8th June, 7:00pm Vero Center, 48 Shortland Street Auckland City For more information on the NZIPP visit www.nzipp.org.nz PRO REPORT Member Magazine of the NZIPP

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Photo Competitions

MAY 2011

Photo Competitions

The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

Entries Close: 17 May 2011 This is the seventh year of the Art of Photography Show. This major photographic exhibition is an ideal forum for photographers to exhibit & sell their work, reaching our large community of art collectors, corporate heads, affluent individuals, civic leaders & very influential people who make up the Art of Photography Show audience. Show Highlights: • $10,000 in award money will be given to artists in the Art of Photography Show 2011.

• Our key goal is to sell the art for the photographers. This is not a “vanity show”.

• Over 30,000 people will view the Art of Photography Show 2011 during the nine week run at the Lyceum gallery.

• A superb 80 page show catalog will be given to everyone at the Opening Reception Gala and is made available for free at each special event during the exhibition.

• We sell a very large percentage of the work, of which the artists receive most all of the revenue. We donate 100% of our portion of the art sales revenue to an international charity called The AjA Project.

For more details and to enter visit http://www.artofphotographyshow.com/

Entries Close: 25 May 2011 The 2011 Canon AIPP APPAs will be held from June 24th to 26th at the Darling Harbour Exhibition & Convention Centre, Darling Harbour, Sydney, NSW. For more details and to enter visit http://www.appa.aippblog.com/

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PRO REPORT Member Magazine of the NZIPP

Photo Competitions

MAY 2011

Epson/ NZIPP Iris Professional Photography Awards 2011 Entries Close: 25 July 2011 Organised by the NZIPP for more than 30 years, these annual awards which are part of the Infocus 2011 event, celebrate the excellence of New Zealand’s professional photographers, providing a platform for recognition within the industry and the wider public.

The Epson / NZIPP Iris Professional Photography Awards demonstrate the commitment of the NZIPP to raise the profile of professional photography throughout New Zealand, providing an annual showcase of cutting-edge imagery and creative photographic talent, which, together with the NZIPP conference and industry exhibition, form the Infocus event.

The Iris Awards are open to ALL professional photographers resident in New Zealand, including members of the professional photography organisations AIPA and NZIPP. All professional entrants resident in New Zealand are eligible to win the prestigious title of Epson / NZIPP Professional Photographer of the Year 2011, as well as other major awards, by entering up to 10 entries across a range of categories.

For entry information visit the NZIPP website

Canon’s EYEcon returns for 2011 Registrations Close: 1 September 2011 Entries are now open for New Zealand’s most talented emerging photographers in the 2011 Canon EYEcon photographic competition.

Canon EYEcon 2011 will give tertiary photography students & apprentice photographers the chance to win an enviable prize pack of Canon product & cash as well as the unique opportunity to gain experience, insight & inspiration by spending a day with three of the country’s top photographers: Chris Sisarich, Hannah Johnston & NZIPP member Johannes van Kan. As well as the experience day with the Canon mentors, the overall winner of the competition will receive $4,000 Canon dollars, a Canon PIXMA Pro 9500 Mark II Printer, $1,000 cash, an A2 large format print of their choice & a year’s membership with NZIPP and AIPA. Judges will be looking for a strong combination of creativity, originality, print quality & technical ability across the entire portfolio.

The competition is open to tertiary institutions & industry nationwide. All students studying photography & assistant (apprentice) photographers are eligible to enter. For important enrolment criteria and key dates visit www.canon. co.nz/EYEcon

Chris Sisarich

Hannah Johnston

Johannes van Kan

PRO REPORT Member Magazine of the NZIPP

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Industry News

MAY 2011

Industry News Canon Oceania outlines local impact of Japanese Earthquake & Tsunami Canon New Zealand and Australia today (04 April) confirmed that the earthquake and subsequent tsunami that devastated Japan last month will have an impact on its consumer products business locally.

As a result of the damage to the Canon operations, and those of its suppliers in the areas most affected by the disaster, Canon Oceania has assessed that: •

There will be product shortages across the entire Canon camera portfolio; including cameras, videos, lenses and parts for camera repairs

•

Canon expects supply shortages will start to impact from around the middle of April and will continue to be felt through the middle of the year and potentially into the third quarter of this year.

•

There will be minimal impact on the supply of Canon consumer printing and consumable stocks; therefore only minor supply shortages in the coming months.

“We have advised our retail partners here in New Zealand of the impact on our business and are working closely with them to carefully manage supplies to ensure all our customers’ needs are met to the best of our ability,” said Mike Johnston, Country Manager of Canon New Zealand.

“Our Japanese colleagues are doing everything humanly possible to recover from this tragedy, and a comprehensive recovery plan spanning development, production and sales operations has been swiftly put into place.

“We express our deepest sympathies to those who have experienced loss as a result of this terrible tragedy and will continue to support our colleagues in Japan as they start the rebuilding process,” concluded Johnston.

NZIPP Photographers Travel Insurance Rothbury Insurance Brokers Otago is pleased to announce the launch of an exclusive Photographers Travel Insurance Scheme for current members of the NZIPP. It has become clear to us that professional photographers struggle to get good, reliable, business travel insurance that allows them to insure their photographic equipment overseas whilst in use. We have now solved this problem by teaming up with ACE.* Cover includes camera equipment whilst in use for both business and leisure travel, including your spouse/partner and dependent children along with a raft of other travel insurance extensions ie: unlimited medical assistance and overseas travel assist.

To take advantage of this cover call Rothbury Insurance Brokers Otago direct on 0800 855 455 for a no obligation free quote.

By supporting the scheme everyone will benefit! *Subject to confirmation of photography subject matter

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Corporate Members

MAY 2011

Thanks

Corporate Members

The NZIPP would like to thank the following industry suppliers for their support and assistance of Christchurch photographers after the February 22nd earthquake.

A special thank you to our Corporate Members for their continuing support:

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New Zealand Institute of Professional Photography

www.nzipp.org.nz