NZIPP Pro Report - May 2010

member magazine MAY 2010 / V.02

Contents

MAY 2010

Executive Updates 04

Letter From the Editors

05

Presidents Report

06

Wedding Directors Report

07

New Wedding Directors Report

08

Commercial Directors Report

Infocus 2010 11 Infocus Update Cover Image: © Jackie Ranken Silver - Editorial/Illustrative Category Epson / NZIPP Iris Professional Photography Awards 2009

PRO REPORT - Member Magazine of the NZIPP is proudly sponsored by

NZIPP News 12

Q Submission Dates

12 Membership Benefits • Vodafone • Adobe Photographers Directory • Web Profiles for Qualified Members 12 Welcome to New Members

Regional Updates 13

Central Districts Region

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Canterbury / Westland Region

14 Nelson / Marlborough Region Contact NZ Institute of Professional Photography (NZIPP)

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Wellington Region

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Waikato / Bay of Plenty Region

PO Box 27 277 Christchurch New Zealand

Member Profile

W: www.nzipp.org.nz E: info@nzipp.org.nz

18 Richard Wood

We welcome your feedback and thoughts. If you have something to say, send it through to:

Ilford Diary

marketing@nzipp.org.nz

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PRO REPORT is a publication of the NZIPP © NZIPP 2010. All rights reserved.

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PRO REPORT Member Magazine of the NZIPP

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Nicola Inglis

Diary Dates for 2010

Contents

MAY 2010

Contents Education 21 Epson Print Workshops 21

Vincent Laforet

21 Adobe eSeminars 22

Adobe Hint of the Month

Special Offers 23

D-Photo Magazine

23

TPM Online

23 Epson / NZIPP Iris Professional Photography Awards Books 23

The Lighting Workshop

Photo Competitions 24 Black & White Spider Awards 24 Art of Photography Show 24 EYEcon Photographic Competition

Industry Comment 25

The Future of Professional Photography

Industry News 26 New Credit Card Scam

Corporate Members 27

Thanks to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

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Letter from the Editors

Letter from the Editors

MAY 2010

Thank you to those who sent in feedback for the new look PRO REPORT. All but three responses were positive. This month we thought we might give you a quick overview of the navigation buttons available on the Issuu magazine site we use to publish PRO REPORT. These buttons will enable you to easily navigate around PRO REPORT each month.

The navigation buttons appear at the top of the Issuu page (see above) & work as follows (left to right) •

Turns the page back to the previous page

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Turns the page to the next page

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Index button, shows an overview of all pages of the magazine

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Full page – great for reading online

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Email to a friend – this is disabled, as PRO REPORT is a private magazine

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Search the magazine

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Print – only two pages at a time

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Change the view, can be magazine, paper or presentation view

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Move to a specific page - type the page number you ant to go to

In addition clicking anywhere on a page will zoom in on the page. With the new format we discovered a few of you prefer to print out the PRO REPORT. Unfortunately with Issuu publishing, you can only print two pages at a time. If you would prefer to print out the PRO REPORT in full, a PDF copy can be found in the members area of the NZIPP website for you to download. Please note, this version is low resolution, consequently it does not have the same picture quality as Issuu.

On a final note, we had the good fortune to attend an NZIPP Best Practice & Pricing Seminar, run by Richard Linton in Christchurch recently. As an outsider to the industry, it was fascinating to watch the discussions evolve around the room. What impressed me the most, was the room consisted of both highly successful photographers, as well as students just starting out in the industry, all sharing knowledge & ideas. If the seminar comes to your region, take the time to attend; it will be well worth it.

Kind regards

Arna Wahl Davies & Nerida Ramsay NZIPP Marketing & Development

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PRO REPORT Member Magazine of the NZIPP

Executive Updates

MAY 2010

Presidents Report

It’s been pretty full on with NZIPP business this month. There’s lots happening behind the scenes organising workshops, the May Policy and Planning meeting, and of course this year’s Infocus event.

The exciting news is we have secured prominent Hollywood celebrity and portrait photographer Michael Grecco from the USA as our Keynote speaker for Infocus 2010. Michael will be known to many for his iconic, sometimes humourous, and stunningly lit portraits of some of the most famous faces in the world. He is one of Hollywood’s most sought after photographers, with work published in, and many covers for, Time Magazine, Forbes, Sports Illustrated, and Esquire. Commercial clients include Apple, Kodak, IBM & GE. I have to say I felt a little bit nervous calling one of my personal “legends” of photography. To be honest I didn’t really expect to be able to speak to Michael himself – I expected to get his PA or a producer. No, I got Michael.

Friendly, enthusiastic and easy going. Again not what I expected.

“We have secured prominent Hollywood celebrity & portrait photographer Michael Grecco from the USA as our Keynote speaker for Infocus 2010.”

Michael is also a vastly experienced speaker. He said in an interview with Double Exposure magazine “I delight in inspiring people, I want them to stop, think, and feel.” I have no doubt he will challenge the way you think about your portraits, and the way you use your lighting. Check out his work here: www.michaelgrecco.com. My advice is get in quick for the limited Masterclass seats when Infocus registrations open!

Sad news for the NZIPP Board this month is the resignation of Wedding Director, Steve Sharp - for personal reasons. We’re sad to see you go Steve, but family should always come before business and NZIPP commitments.

The board has appointed Hamilton Wedding and Portrait photographer Nicola Inglis as our new “caretaker” Wedding Director until the next AGM. Nicola kindly agreed to relinquish her role as Waikato/BOP NZIPP secretary to take on the role. Read Nicola’s introduction in this edition of PRO REPORT. Thank you to all who have attended the Pricing and Business Practice seminars Richard and I have run recently in Wellington and Christchurch.

This is something we hope to roll out to all the regions – it’s nice to get them underway at last.

Robert Catto made an interesting comment at the Wellington Pricing Seminar “When you’re working out your cost of doing business, use costs based on where you want to be not where you are.” What he means is if you’re currently driving around in a clapped out old car, but your desire is to be driving a new one, then you should include the depreciation costs of a new car in your calculations. Likewise if you aspire to owning a full set of “L” series lenses in your arsenal, then include the cost buying them in your calculations.

If you don’t do this then you may never achieve your goals of owning these things. Have a think about that next time you’re reviewing your rates.

It’s great to hear so many of you are enjoying the new look PRO REPORT. Till next month.

Regards

Craig Robertson NZIPP President

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Wedding Directors Report

MAY 2010

Someone once said that change is the only constant. Never has this been more true than for the NZIPP over the last few years.

And so it is with great regret that I inform you all that I have resigned from my position as Wedding Director. The reasons for this are family based and these matters must take precedence at this time in my life. I sincerely hope that I will have the opportunity again, further down the track, to represent the membership at board level as I have enjoyed every moment that I spent debating the various subjects with the board.

Prior to being a board member I had no idea of the number of individuals around New Zealand that put in untold hours of work (unpaid I might add) all for the benefit of the NZIPP and its members. I am in awe of all these people.

Regional committee members keep the Institute going at a grass-roots level. If you are on a regional committee, please do not underestimate the importance of what you are doing. Without you, there would be no NZIPP. I started making a list of all the people that inspired me with their passion for photography and the NZIPP but the list quickly got very long. So, I will limit my acknowledgements to my fellow board members and the Honours council.

I have been privileged to be a small part in this greater cause. I have the utmost faith in all of your abilities and the direction that you are leading the Institute in because I know you are all passionate about the NZIPP and what it stands for.

The next PRO REPORT will see this space filled by the new Wedding Director (in a caretaker role until the next AGM), Nicola Inglis. Nicola has been playing a key role in the Waikato / BOP region for a while now and I am sure she will slot well into the current board.

I look forward to crossing paths with many of you over the coming years.

Warm regards

Steve Sharp NZIPP Wedding Director - Retired

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PRO REPORT Member Magazine of the NZIPP

Executive Updates

MAY 2010

New Wedding Directors Report

I was really honoured to be approached by Steve Sharp about following him as Wedding Director on the NZIPP board.

Talk about a tough act to follow! I have a huge amount of respect for Steve; initially because of his stunning wedding imagery but more recently I’ve also been blown away by his passion for the craft of photography, his willingness to share so openly, and his enthusiasm for the NZIPP. He has been instrumental in setting and maintaining an unapologetically high standard for wedding photography in New Zealand through the Q (qualification) process.

As Steve will no doubt explain for himself he is resigning as Wedding Director for entirely personal reasons. And he will be sorely missed. I for one hope he’ll be back in the future, as I know he has a lot more to contribute.

So a bit about me.....I have been an NZIPP member in the Waikato / Bay of Plenty region for 5 years. I have been the regional secretary for the past 4 years.

The way I see it professional photography, and I think particularly wedding photography, is going through possibly the biggest period of growth and change ever. And I am really excited about the role NZIPP can play in this.

NZIPP is all about relentlessly driving up standards across the board; through education, through the Iris Awards, and through the Q process. We’re about being a community of professionals dedicated to continual improvement.

Where in the past, most photographers worked for or owned studios with more than one employee, most of us now work alone most of the time.

More and more we work from home offices, and some of the wonderful things about those studios are lost; the opportunities for mentoring and teaching have changed. The peer support and opportunities for collegiality have changed. I see NZIPP having a huge role to play in meeting these challenges.

So here I am stepping into some pretty big shoes as Wedding Director. But I’m excited about the possibilities. I’m almost always online so please feel free to email, phone or facebook me.

Nicola Inglis NZIPP Wedding Director

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Commercial Directors Report

MAY 2010

Contracts, Copyright & Privacy Many members will remember the Fair Go episode in November last year that featured numerous segments dealing with photography. NZIPP made a formal complaint to TVNZ regarding the show. Unfortunately the complaint has been dismissed.

Regarding the “Rainbow at Elam Bend” image Fair Go do now acknowledge that they made an error regarding the author (who is a US photographer, not the Kiwi teacher featured). They have stated that they will acknowledge this in an episode in the upcoming season which is currently being promoted on TV1. We’ll see if Kev is prepared to eat a slice of humble pie.

The main issue NZIPP had with several segments was the presentation of two major issues, that of copyright ownership in images and a second issue of the privacy of the subjects and there rights around use of images of them. The producers of the show didn’t clearly differentiate between the two issues and many viewers may have been confused to the extent that they may believe them to be one and the same issue. Simply put the program suggested that if your photographer owns the copyright they can do what they want with the images. This is in fact very untrue UNLESS the photographer has dotted the i’s and crossed a few t’s.

Copyright & Privacy are two distinct issues that need to be handled separately.

Copyright Section 21 of the Copyright Act 1994 deals with ownership of copyright. The “commissioning rule” features in s21(3) which in layman’s terms says if a client commissions you to take a photograph they own the copyright by default.

Fortunately there is the ability to contract out of this default position and s21(4) allows you to do this using “any agreement to the contrary”.

The AIPA and NZIPP have developed a standard Terms & Conditions of Engagement. Note that there are two versions, one for Commercial engagements and another for Consumer type engagements (read portraits and weddings). Each of these Terms & Conditions include clauses that contract out of the default s21(3) “commissioning rule”.

The real question is “what is an agreement to the contrary”. I often get asked about whether you need a signature from your client to make the Standard Terms & Conditions apply. Simply put, no you don’t. You do need to show that they were available to your client to view BEFORE the images are created, but, just like driving into a carparking building or booking a flight, you don’t need to have signature for them to have effect. If they don’t agree or understand your terms & conditions they should ask additional questions or negotiate. If you have presented your offer with Terms & Conditions, & they accept without changing anything, then there is an agreement.

I suggest that you look at introducing them in the following ways:

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Place them on your website is an easy to locate place and allow them to be downloaded or printed

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Provide a copy with any price list and/or booking form or contract

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Refer to them and either attach them or provide a link to them in any emails that involve discussion about prices or the contractual arrangement you are entering

PRO REPORT Member Magazine of the NZIPP

Executive Updates

MAY 2010

• Relevant Sections of the Copyright Act

You may also wish to add a signature to ALL emails such as “Your Name Photography operates in accordance with NZIPP Standard Terms & Conditions. We retain copyright in all images created and licence usage rights to suit clients’ varying needs”

Remember: •

You MUST contract out of the default position in law BEFORE the images are created. If you don’t the moment the shutter fires your client owns the copyright by default

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You don’t need to explain every clause to your client, just make sure they’ve been presented with them, it’s their responsibility to read & understand them

Privacy s105 of the Copyright Act 1994 deals with privacy in photographs & films.

In layman’s terms s105(1) says if someone commissions a photograph, & the copyright is retained by the photographer, then the image may not be shown in public.

Note that this section only applies to “private and domestic purposes”, read portraits and weddings. While it may not apply to photographs created for commercial purposes, the penalties for commercial exploitation and breach of privacy are covered by other legislation so don’t think that commercial images are immune from privacy issues.

Just like with copyright provisions, there’s the ability to contract out of the default position in law, & s107 allows for that. If you use the Standard Terms & Conditions there are clauses that, in accordance with s107, allow the photographer to use images for purposes such as self-promotion. It’s important to note however that to contract out of the privacy provisions the test is far higher than “any agreement to the contrary” required to retain copyright. In fact you need an “instrument in writing signed” before you use images for other purposes. In plain English that means express signed consent.

If you wish to use images in ANY way that the public may see, such as for your self-promotion, an exhibition or awards you MUST have an “instrument in writing signed”. I suggest that you clearly state on any booking forms or contracts the intended additional uses you plan & get your client to sign right next to these terms, not just at the base of the page. They should read & fully understand what you are asking them to do. The majority of uses are things such as display prints or albums inside your studio. I do believe however, that if you plan to make extensive use of certain images such as in advertising, display prints in malls or at wedding shows etc, that you seek additional express consent from the client prior to these uses. This could be a simple email saying how lovely the image is, how you would like to use it & asking them to reply with consent. This is in my opinion the professional way to act rather than using the images extensively without your client fully understanding the future potential uses when they first signed your contract.

The Standard Terms & Conditions DO allow for the self-promotion type activities of the photographer, they DO NOT however, permit other uses such as the sale for commercial purposes to third parties, unless you expressly add that to your contract & have a clients signature. The Standard Terms & Conditions clauses are essentially asking for the right to show prospective & future clients your past work. If you can’t do this then they wouldn’t have any PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Commercial Directors Report Continued

MAY 2010

idea just how good your images are. You’re not asking them to sign away all rights in the images so that you can exploit the subjects likeness in any manner you desire, to do that you would need additional documentation.

In summary, some suggestions to follow •

Use Standard Terms & Conditions, either the Commercial or Consumer version depending on your type of work

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Refer to these Terms & Conditions and include a copy wherever possible, don’t hide them

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Don’t alter them; if you do they are no longer “standard”

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Use them on EVERY shoot, don’t have two standards. Often it’s the small shoots that aren’t well documented that cause the most issues

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If you want to show others the images & to promote yourself using the images you MUST get a signature expressly consenting to these uses

One final word. Many photographers don’t charge a sitting or session fee up front. I’m aware many of these photographers are of the opinion that as no money changed hands there was no commission, hence the photographer owns copyright by default. My advice if you think like this, is make sure you have a good lawyer. If a client engages you to do a shoot for them, session fee or not, I firmly believe that any court would deem the arrangement a commission in the absence of any other agreement. In my opinion, this also applies for “free” sittings “won” through promotions. Ultimately the photographer is seeking to be paid. There is an implied agreement between the client & photographer that following a suitable image being created a sale will follow. It’s far easier to contract clearly at the start rather than get into a dispute at some later stage.

Regards

Richard Linton NZIPP Commercial Director

Note: The Institutes lawyers, Clendons have produced an excellent, very detailed but easy to understand guide about New Zealand law for photographers.

This is available free of charge from the NZIPP website, under the Membership tab, select Resources, then the file “Clendon Feeney Guide to Photographic Law in NZ”. Or click here to go directly to the document.

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PRO REPORT Member Magazine of the NZIPP

Infocus 2010

MAY 2010

Infocus 2010 Millennium Hotel Cnr Frankton Rd & Stanley St Queenstown

Principal Sponsor

Planning is now well under way for the Infocus 2010 Conference. This month we are thrilled to confirm Michael Grecco as our Keynote Speaker.

Michael is one of the best-known celebrity photographers in the world.

His beautiful, insightful work is all around us, on movie posters, in advertising, on magazine covers, everywhere.

His clients include ABC, HBO, IBM, IBM, BBDO, GE, GQ, Time magazine, ESPN, and dozens of other top companies in entertainment, business, and advertising. “I delight in inspiring people,” he writes. “I want them to stop, think, and feel.”

Michael has spent years perfecting his signature lighting technique, and in addition to his work for clients, and as an authority on studio and location lighting, he began teaching his process to photographers all over the world, as well as publishing books on the subject. He has won awards for his advertising and editorial portraiture for a large and impressive diverse group of clients. Recently, Michael has moved into publishing books and creating films around his photography projects.

Other speakers confirmed to date are Jackie Ranken, Doc Ross, Alan Dove and business advisor Michelle Malcolm from WHK in Tauranga.

Date

EVENT

Thursday 9 September

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day one

Friday 10 September

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day two

WIN a copy of Lighting & the Dramatic Portrait: The Art of Celebrity & Editorial Photography.

To enter email your name, the name of one celebrity which Michael has taken a photo of (view www. michaelgrecco.com for clues), and put Michael Greeco in the subject line, to events@nzipp.org.nz. You must be a NZIPP member to enter.

Saturday 11 September

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day three Happy Hour in the evening

Sunday 12 September

Infocus Conference - Day one I/2 page advert Welcome Reception in the evening

MONDAY 13 SEPTEMBER

Infocus Conference - Day two Gala Awards Dinner in the evening

Tuesday 14 September

Specialist Masterclass

Entries close 25th May 2010 PRO REPORT Member Magazine of the NZIPP

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NZIPP News

MAY 2010

NZIPP News Q Submission Dates

For those who aren’t qualified yet it’s time to start planning a Q submission for 2010. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website.

Mark the Q submission dates in your diaries & start planning now!

Wednesday 19 May 2010 Wednesday 04 August 2010 Wednesday 10 November 2010 For more info see the Q Programme Details under Quick Links on the NZIPP website.

Membership Benefits Vodafone NZIPP is in discussions with Vodafone to see if we can get a group discount/ benefit for all members. For this to work, Vodafone needs to correctly establish NZIPP members calling (both fixed & mobile), broadband patterns.

We would appreciate if all members could take three minutes to click on the link below and complete the survey. The survey is completely anonymous. http://www.surveymonkey.com/s/5HTQPK8

Adobe Photographers Directory for Qualified Members As a membership benefit, NZIPP Qualified members are entitled to be profiled on the Adobe Photographers Directory (www.photographersdirectory.adobe.com). To take up this opportunity, email Fiona (info@nzipp.org.nz), NZIPP Administration Officer for an individual password

Web Profiles for Qualified Members As a membership benefit, NZIPP Qualified members are entitled to a profile & gallery listing in the Find a Photographer function on the NZIPP website.

Potential clients using the Find a Photographer function will first search by region, then by qualification (Commercial, Wedding, Portrait – remember you’re only listed in categories in which you have a Q). If 10 listings come up, & only two have galleries loaded to grab that buyer’s attention, guess who’s going to get the job! In addition those that have galleries loaded will appear at the top of the results list, & those who don’t have galleries will appear at the bottom - so loading your profile and gallery is really worth the effort.

Don’t delay – login to the NZIPP membership system using your member ID & password, & go to the Q Profile tab of your membership record. Check out the Help pages for guidelines on how to use the new system, & don’t forget to save & submit your new profile. Once submitted your profile is queued & will be available online once approved. This is not an automated task so can take up to 24 hours.

Members Welcome to New mbers for May:

me Welcome to our new ing – Central Districts Thomas Busby – Emerg rthland ional – Auckland/No Gino Demeer – Provis Northland d/ lan Provisional – Auck Deborah Foreman – land visional – Otago/South Janyne Harman – Pro Southland – Emerging – Otago/ Frances MacMurray rthland erging – Auckland/No Helen Williamson – Em

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PRO REPORT Member Magazine of the NZIPP

Regional Updates

MAY 2010

Regional Updates Central Districts Region As a widely spread region our AGM has to be a significant event to get people to drive up to 6 hours and take a day out of business. On Friday in Palmerston North we completed one of the most acclaimed, most attended, and most profitable AGM’s ever!

We had 38 photographers from as far afield as Waikato and BOP, Wellington plus Taranaki and Hawke’s Bay. David Oliver from Sydney presented and chatted and showed why he takes great photos, has a great business and is recognised as a Grand Master and Nikon Ambassador.

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David Oliver taken at Pukerua Bay on trip from Wellington to Palmerston North

by Malcolm Somerville

The essence is all about the passion for the image and the generosity of his time and energy.

On the Wednesday night he had presented a two-hour show to a hundred professionals in Sydney. On Thursday flew to Wellington, was driven to Palmerston North, then gave an early evening presentation to UCOL students and then our one day seminar on Friday. Currently he and Gerald are taking photos in the south of the South Island.

The venue was great and the bonus for the day was an hour shoot next door in All Saints Church, a magnificent heritage building and having a real bride and groom plus the officiating minister John Hornblow (who happens to be our Deputy Mayor too). John presented his perspective and advice for photography in churches.

Special thanks to our two sponsors... Ivan Zabak from APIX Ltd and Trish Street from E-Pics/Scrapbook Alley Ltd who both set up display stands and presented to those attending.

If there were lessons to come from the Seminar it is that pictures start first with emotion that EIZO monitors are vital and venues with projectors without proper calibration should not be used!

Malcolm Somerville Central Districts Secretary

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Church Images by Nicola Inglis

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

MAY 2010

Regional Updates Canterbury / Westland Region Continued Monday 19th April saw a huge turnout of members for a seminar-style

meeting run by Richard Linton. He promised to talk about best business practices and pricing – and he did! With a detailed spreadsheet up on the large screen, and pulling no punches, he went through examples of the costs involved in being in business as a photographer. This spreadsheet will soon be available on the NZIPP website for members to download and use as a basis for their own daily/hourly rate calculations.

Richard also talked about

Image by Lisa Gane

• • • • •

using rights and licence terms to negotiate a fee he best way to give a quote the categories a quote can be based on giving a range of prices to help work out the client’s budgets and needs using basic office systems to streamline productivity, ie job numbers, job cards, filing systems, model releases, etc.

•

the advantages of being a limited company

There was discussion about the average income of a sole trader over the years, and an anonymous survey was taken of the members’ recent income from photography, with the results being shared later in the evening.

Richard then asked for examples of recent requests for commercial work, and then everyone was invited to comment on how they would have quoted for the work. Examples included : • •

Real estate or corporate headshots PR shoot

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Photos for a corporate annual report

This also produced some lively discussions and the intention was to share thoughts and experiences openly with everyone in the room.

There was a wide range of experience in the room – from very experienced commercial, wedding and portrait photographers, to part-timers and students. The discussions were sometimes lively and the intention was to share thoughts, experience and questions openly so everyone in the room could learn from them.

We were grateful to Diederik van Heyningen for the use of his studio.

Nelson / Marlborough Region Hi Guys It is with much regret and much soul searching that I have decided not to renew my NZIPP membership this year and to tender my resignation from the organisation.

My wife and I, after many years of photography, have decided to take a lifestyle change and enter a new business career.

Maybe, one day, I’ll be back seeking membership again, but until then I would like to thank NZIPP for many great years of knowledge sharing, and introducing me to many talented and wonderful people - always a great inspiration.

Regards Neville Bennett

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PRO REPORT Member Magazine of the NZIPP

Regional Updates

MAY 2010

Wellington Region Rob Driesson Flies North Yep, he’s gone. Sadly Welly has lost a great wedding photographer and a valued member of the NZIPP. Rob has returned to Holland with his family to live. Since taking over from him as chairman I have heard many stories about the considerable time he had for anyone needing help from students to pros.

We wish him and his family well. He was presented with a gift from the Paua shell factory and copy of Light and Landscape, by Andris Apse.

Wellington area NZIPP AGM held on 28 March 2010 Our thanks to the outgoing committee; they did a great job over three years!

The new lot are......

Chairman: Terry Wreford-Hann

Secretary / Treasurer: Robyn Greening

Committee: Martin Stewart, Cindi Bell, Sharisse Eberlein, Jenny Siaosi, Esther Bunning, Larissa Warren, Jo Frances-Moore, Kate McPherson, Adrian De la Fuente



Rob Driessen by Rob Driessen

Best Practice and Pricing Seminar Our huge thanks to Craig Robertson and Richard Linton for coming to Wellington and educating us on some of the finer points on making money out of what we do.

Terry Wreford-Hann Wellington Regional Chair

Waikato / BOP Region With Nicola Inglis stepping up to the role of NZIPP Wedding Director, we are delighted to have Alana Dresner to take over the role of Waikato / Bay of Plenty Regional Secretary. Alana and Bob (Regional Chair) pictured here, on the Regional Awards night.

Last month we also had the pleasure of hosting Gerald Wilson from Central Districts at our regional meeting.

Bob Tulloch Waikato / BOP Regional Chair

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Alana Dresner & Bob Tulloch

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Bob Tulloch - Master BBQ’er

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Gerald Wilson presenting at the regional meeting

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Images by Chris Parker

Bill Lindbergh presenting Gerald Wilson with his NZIPP Fellowship

PRO REPORT Member Magazine of the NZIPP

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Member Profile

MAY 2010

Member Profile Name: Nicola Inglis Getting to know the New NZIPP Wedding Director Camera and Accessories brands: Nikon What type of photos do you take?

Images of people, usually people at weddings What do you love about the professional photographic industry?

It’s creative, fast moving and challenging. It’s evolving so quickly and that’s exciting. And it’s full of great people!

Nicola Inglis

Something that makes you grumpy?

People who ask for critique and then argue with it. And running out of coffee.

Website or blog site that you enjoy?

Facebook.

Are you a collector of anything?

I seem to collect piles of paper but I don’t think that counts! I do love notebooks, & beautiful pens, & I already own more than I’ll need in this lifetime.

Name one thing not many people know about you: When I gave birth to our third and last child my husband bought me a Bowens lighting kit instead of an eternity ring. And it was the right choice.

Name one thing you miss about being a kid: Having someone else cook for me.

List five things you would need to survive, if left alone on a deserted island.

Notebook, pen, coffee...and then on a more practical note a leatherman and matches. And I need the cruise ship to come back for me in two days because I don’t really do wilderness.

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PRO REPORT Member Magazine of the NZIPP

MAY 2010

Member Profile

All Images Š Nicola Inglis

PRO REPORT Member Magazine of the NZIPP

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Member Profile

MAY 2010

Member Profile Name: Richard Wood Camera and Accessories brands: Nikon D300. Nikkor 50mm 1:1.8D, Sigma 10-20mm 1:4-5.6D, Interfit and Bowens Strobes What type of photos do you take?: Professionally I’m involved commercially, family portrait, fashion and weddings.

When on personal projects it’s definitely all about people. I love photographing people because they are bringers of emotion. I enjoy not just photographing the scene but also bringing out the emotional qualities and invisibilities beneath the surface.

What do you love about the professional photographic industry?: I love the fact that so many professionals are willing to help each other out.

Everyone, although competing, are friends. It really helps make things easier.

Richard with his daughter Emilie-Rose

Something that makes you grumpy?: Clients that won’t use a telephone! Emails and text messages aren’t reliable or personal. What ever happened to having a chat.

Website or Blog site that you enjoy?: To be honest I flick from one to the other with whatever answers or topics I’m looking for. So in some ways it’d have to be Google! I do find some interesting topics in www.prophotoresource.com however. I’m a member here.

Are you a collector of anything?: Props! The studio is starting to become a museum of allsorts! I have wigs, masks, toys, wings, canned products, drinks, bubblegum….. everywhere!

Keeps the place interesting!

Name one thing not many people know about you: Before my professional photography career, I used to fight in the ring as an MMA fighter.

Name one thing you miss about being a kid: Not having to pay for things!

List five things you would need to survive, if left alone on a deserted island: Food, water, clothing, strobe and a camera. Deserted island…… be some great shots.

If you are an NZIPP member doing something new, different, odd, ordinary or out of the ordinary either to do with photography or not, let us know! Email marketing@nzipp.org.nz

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PRO REPORT Member Magazine of the NZIPP

MAY 2010

Member Profile

All Images Š Richard Wood

PRO REPORT Member Magazine of the NZIPP

19

Ilford Diary

MAY 2010

Ilford Diary May 2010

10

Wellington Regional Meeting & Regional Print Judging

11

Waikato/BOP Regional Meeting

Kindly sponsored by

September 2010

Cant/Westland Regional Meeting

19 NZIPP Q Assessment Closing Date 23

10 NZIPP AGM, Millennium Hotel, Queenstown

Vincent Laforet - Palmerston North

12-14 Infocus 2010 Conference, Millennium Hotel, Queenstown

24 NZIPP Policy and Planning Meeting 25

June 2010

Vincent Laforet - Auckland

Waikato/BOP Regional Meeting

09 Auckland Regional Meeting

July 2010

20

Canty / Westland Regional Meeting

12

Waikato/BOP Regional Meeting

03-06 AIPP APPA’s, Melbourne, Australia 08

Closing date for Epson / NZIPP Iris Professional Photography Awards Print Judging

09-11 Epson / NZIPP Iris Professional Photography Awards - Print Judging

12 Auckland Regional Meeting 17

03

October 2010

13 Auckland Regional Meeting

14

Wellington Regional Meeting

18

Canty/Westland Regional Meeting

21

Canty/Westland Regional Meeting & Regional Print Judging

18

Wellington Regional Meeting

13

Waikato/BOP Regional Meeting

09

Waikato/BOP Regional Meeting

14 Auckland Regional Meeting 19

Canterbury/Westland Regional Meeting

26

Wellington Regional Meeting

November 2010

10 NZIPP Q Assessment Closing Date 15

Canty / Westland Regional Meeting

29

Wellington Regional Meeting

Late Epson / NZIPP Iris Professional Photography Awards Online Entries open

August 2010

04 NZIPP Q Assessment Closing Date 10

Waikato/BOP Regional Meeting

11 Auckland Regional Meeting 16

Canty/Westland Regional Meeting

Click on A DIARY ENTRY for more information.

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PRO REPORT Member Magazine of the NZIPP

Education

MAY 2010

Education POSTPONEMENT NOTICE Epson Digital Printing Workshops Due to unforseen circumstances Epson has had to postpone the Epson Digital Printing Workshops until later this year. Full details and registration information will be supplied when available.

Vincent Laforet - Reel Earth - 2010 Premiere Guest Presenter Vincent Laforet is a Pulitzer Prize-winning photographer at The New York Times. He has regularly been called on to cover major news and sporting events around the world ranging from natural disasters, international conflicts to the Olympics.

At the age of 30, his work has been published in most major publications around the world including Vanity Fair, Time, Newsweek, Life, The New York Times Magazine, National Geographic Magazine, Sports Illustrated, Stern, and Paris Match.

Reel Earth are thrilled to have Vincent speak at the Reel Earth 2010 Festival Season to be held in Palmerston North during May. Click here for more information on Vincent’s presentation schedule in both Palmerston North and Auckland..

Adobe eSeminars

Date

eSeminar

Speaker

3rd May 2010

Whats new for Photographers in Photoshop CS5

John Doogan

10th May 2010

Raw Workflows

Mark Galer

17th May 2010

Automated Lens Correction

Philip Andrews

24th May 2010

Lightroom 3 Workflow Enhancements

Marcus Bell

31st May 2010

Whats new for Photographers in Photoshop CS5

Mike McHugh

Each free live seminar is broadcast via the web for approximately 1 hour and starts at 2pm (NZ time) each day.

In addition there are also a number of On Demand eSeminars available to view at any time. Click here for more information and to register for an Adobe eSeminar.

PRO REPORT Member Magazine of the NZIPP

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Adobe Hint of the Month

Adobe Hint of the Month

MAY 2010

By John Doogan

Photoshop CS5

Top 5 features for Photographers I’ve been lucky enough to be using a pre-release version of Photoshop CS5 for a while now. There are many small workflow and productivity enhancements which will save me time but here’s the top 5 features that are making a difference to my working day. Not to mention 64-bit now on the Mac (equals faster processing of large files)

1. Content aware fill

It’s hard to describe this one but it speeds up tricky retouching tasks such as removing objects or intrusions in photographs while taking into account the surrounding background. I’m always a bit sceptical of automatic corrections but this one just works and is saving me retouching time. It will also make it easier for anyone to do what has previously been only for advanced Photoshop users.

Thecontent aware technology has been incorporated into the healing tool as well.

2. New Masking Technology for difficult tasks such as clear-cutting hair.

The holy grail of retouching - the ability to clear-cut models with fly-away hair has finally come to Photoshop. Far superior to the now defunct Extract filter, it also works well on objects that have a combination of hard and soft edge.

3. Better RAW processing including Automated Lens Correction on RAW files.

Adobe Camera Raw has received an overhaul. Better sharpening and noise reduction. The big improvement for me has been the inclusion of automated lens correction applied at the RAW file processing stage. So files from lenses that vignette, have barrel or pincussion distortion or chromatic aberration, can now be corrected before they go to Photoshop for further processing or are delivered to a client.

4. HDR Pro

HDR (high dynamic range) has received a much needed update in CS5. Photoshop is finally a serious competitor to the likes of stand-alone HDR programs like Photomatix Pro. Many more controls and the ability to produce natural looking HDR renderings, as well as the more extreme look which has become popular.

5. New Brush Engine

This is one of those features which I’m sure I’ll find a use for but I’m not sure what yet. For me it promises the ability to use brushes on photographs in a more subtle and flexible ways than before.

The ability to mix colours from one part of a photograph into another, realistic brush tips and powerful support for Wacom drawing tablets open up a world of possibilities.

Check out some video tutorials showcasing the above features in the following two links:

http://tv.adobe.com/product/photoshop/ http://www.photoshopuser.com/cs5

Be sure to sign up for the Adobe CS5 Roadshow for a free day of CS5 feature presentations Auckland 28 April • Wellington 10 May • Christchurch 12 May http://www.adobe.com/nz/special/cs5roadshow/

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PRO REPORT Member Magazine of the NZIPP

Special Offers

MAY 2010

Special Offers Epson / NZIPP Iris Awards Books Momento Photobooks has printed a small number of the Epson / NZIPP Iris Professional Photography Awards 2007 and 2008 for sale to members.

Supplies are limited of these books.

Special Price to NZIPP Members: $195.00 each (includes GST, postage & handling)

To order a copy, email, your credit card number (or send a cheque), which year you would like and full contact details to:

D-Photo Magazine Delivered to Your Door NZIPP members have the opportunity to subscribe to D-Photo (which includes a D-Photo Pro section) magazine for six issues (published bi-monthly) for $25 (normally $49, or $9.90 per issue off the shelf). If you already subscribe to D-Photo, you can extend your subscription for another six issues at the same price.

To take advantage of this offer, email: subs@parkside.co.nz, giving the code: 10NZIPP, and your full name and postal address. D-Photo has a membership list which they will double check that you are a NZIPP member.

Offer expires Monday 24 May 2010.

TPM Online If you are not currently receiving the The Photographers Mail (TPM) / D-Photo e-newsletter, go to www. dphoto.co.nz and scroll halfway down on the right and add in your email address.

Fiona McLachlan NZIPP PO Box 27 277, Christchurch E: info@nzipp.org.nz

The Lighting Workshop

By Richard Poole For anyone interested in photographic lighting this book written by the late Richard Poole is a must have.

Richard was a talented & passionate photographer. He supported the NZIPP over the years, as Commercial Director & Honours Chair, & was also a recipient of the NZIPP Gold Award for his life long contribution to photography. In 1988 he spent time in the US studying classic image makers & emerging creative photographers.

This book is the cumulation of his many years of experience with photographic lighting.

The NZIPP have acquired a few of these books for sale to members. The books supplied by his estate, are from the last batch printed, & once sold there will be no more available.

Special Price to Members $65 (includes GST and Postage & Handling) Contact Veronica with your credit card details, or send a cheque to: Veronica Boa NZIPP Treasurers Office PRO REPORT Member Magazine of the NZIPP

23

Photo Competitions

MAY 2010

Photo Competitions

The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

6th Annual Black & White Spider Awards Entries Close: 15 July 2010

Celebrating its sixth year, Black & White Spider Awards is the leading international award honoring black & white photography. This event shines a spotlight on the best professional & amateur photographers in a prestigious annual competition and globally webcast event, reaching photo fans in over 154 countries. Click here for more information.

Art of Photography Show 2010 Entries Close: 29 May 2010

The ART OF PHOTOGRAPHY SHOW 2010 is an international exhibition of photographic art which will take place at the elegant Lyceum Theatre Gallery, located in the historic Gaslamp Quarter of downtown San Diego, USA. The online entry process is easy, simply fill out a registration form & upload your images as JPEGs. Images created via any form of photography will be accepted for consideration (i.e. shot on film, shot digitally, unaltered shots, alternative process, mixed media, digital manipulations, montages, photograms, etc.), so long as part of the image is photographically created. The Prospectus & details are available on the Art of Photography website.

EYEcon Photographic Competition Canon EYEcon Photographic Competition Registration Closes: 1 September 2010

The search is on for New Zealand’s most talented budding photographers in the 2010 Canon EYEcon photographic competition. Canon EYEcon 2010 will give tertiary photography students and apprentice photographers the chance to win an enviable prize package of Canon product and cash as well as the unique opportunity to gain experience, insight and inspiration by spending a day with each of the country’s four top photographers, to be announced later in 2010. For more details visit: www.canon.co.nz/EYEcon

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PRO REPORT Member Magazine of the NZIPP

Industry Comment

MAY 2010

Industry Comment The Future of Professional Photography

By Neil Macbeth So professional photography is ‘doomed’ & photographers are ‘in a slough of despond’ when faced with free images on Flickr & sophisticated amateur digital cameras? Not quite yet.

Yes, there are free images on Flickr & yes, modern cameras are very capable. But that doesn’t mean professional photography is finished.

Firstly, Flickr doesn’t have photos of everything. It doesn’t have a photo of all the members of ECan together. At least not with them all smiling. It doesn’t have any pictures of the Mayor & the PM at their private meeting yesterday & even if it did it doesn’t have them right now, which is when you need them. It doesn’t even have a picture of a cyclist on a Christchurch cycleway (with the stencilled cyclist motif visible on the road in the foreground) viewed from behind with a car passing her in the midground & an unobstructed blue sky in the background. And if Flickr did have it, chances are it’s a horizontal when you need a vertical.

Let’s assume Flickr did have it, it’s vertical, razor sharp & has fantastic resolution. You won’t know it’s there until you’ve actually found it & unless the photographer tagged it with the right keywords you never will.

And who’s going to use it? Most organisations need signed model releases from the people in the images to avoid the risk of breeching their privacy. Businesses will also want well-defined usage rights. They don’t want to find that & their rivals have chosen the same picture in their respective advertising.

Respectable news publications don’t want free news images either. They need to know that the imagery they use meets ‘editorial standard’ & it hasn’t been tampered with in ways that will mislead their readers. Staff photographers know that they could be fired for using Photoshop to create something that wasn’t there, or remove something that was. The price newspapers pay for photographers is cheap compared to value of their reputations.

What about those microstock photos? Newspapers & magazines certainly like to use them for non-newsy things &, yes, they get them off the internet. But these publications pay libraries like iStock for them & they in turn pay the photographer. That photographer may only be a part-timer but the industry has always had a large proportion of ‘weekend warriors’ & it’d be ridiculous to start complaining about it now when some pros are making fortunes in microstock photography.

The internet is changing photography not killing it. It’s not uncommon for clients to refer to sample images from iStock or Flickr as examples of what they want. They come with instructions. “Like this but less American looking” or “something like this but get our building in the background”. The underlying principle is that stock photography can’t fulfill your client’s specific requirements.

Professional photographers are also cost effective. When a department store needs photographs for a new brochure they don’t get Garry from accounts to shoot it just because he happens to have a DSLR with interchangeable lenses.

They employ a professional photographer because if you’re saddled with the cost of models and make-up artists for a day you can’t risk having your photographer blow it. Sure Garry can check the images on the back of his camera to see if they’re OK but that’s not going to help him if they aren’t unless he knows why they aren’t & what to do about it. It’s also worth noting that Garry’s DSLR didn’t come with any lightstands, umbrellas, soft boxes, radio slaves & all the other expensive gadgets that transform drab cardies into stylish must-haves.

Finally, it’s people that take the photos not cameras. Taking an exceptional picture involves lots of little choices, from the simple one (should I move so that person doesn’t look like they’ve got a lamppost sticking out of their head?) to slightly more tricky ones (how can I tell this story in one image while simultaneously keeping it simple and punchy?)

Cameras don’t do that bit & they’re not about to start. That comes from putting the camera in the hands of someone with talent, experience & determination. And that’s not Garry from accounts.

This article has been written by Neil Macbeth in response to an article written by John Naughton of the Observer. Both articles were printed recently in The Press (Christchurch). Click here to see the full Observer article.

PRO REPORT Member Magazine of the NZIPP

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Industry News

MAY 2010

Industry News New Credit Card Scam This one is pretty slick since they provide YOU with all the information, except the one piece they want.

Note, the callers don’t ask for your card number; they already have it. This information is worth reading. By understanding how the VISA & Master Card Telephone Credit Card Scam works, you’ll be better prepared to protect yourself.

One of our employees was called on Wednesday from ‘VISA’, and I was called on Thursday from ‘Master Card’..

The scam works like this: Caller: ‘This is (name), and I’m calling from the Security and Fraud Department at VISA. My Badge number is 12460. Your card has been flagged for an unusual purchase pattern, and I’m calling to verify. This would be on your VISA card which was issued by (name of bank). Did you purchase an Anti-Telemarketing Device for $497.99 from a Marketing company based in ?’

When you say ‘No’, the caller continues with, ‘Then we will be issuing a credit to your account. This is a company we have been watching and the charges range from $297 to $497, just under the $500 purchase pattern that flags most cards. Before your next statement, the credit will be sent to (gives you your address), is that correct?’

You say ‘yes’. The caller continues - ‘I will be starting a Fraud investigation. If you have any questions, you should call the 1- 800 number listed on the back of your card (1-800 -VISA) and ask for Security.’

You will need to refer to this Control Number. The caller then gives you a 6 digit number. ‘Do you need me to read it again?’

Here’s the IMPORTANT part on how the scam works.

The caller then says, ‘I need to verify you are in possession of your card’. He’ll ask you to ‘turn your card over and look for some numbers’. There are 7 numbers; the first 4 are part of your card number, the next 3 are the security Numbers that verify you are the possessor of the card. These are the numbers you sometimes use to make Internet purchases to prove you have the card. The caller will ask you to read the 3 numbers to him. After you tell the caller the 3 numbers, he’ll say, ‘That is correct, I just needed to verify that the card has not been lost or stolen, and that you still have your card. Do you have any other questions?’ After you say No, the caller then thanks you and states, ‘Don’t hesitate to call back if you do, and hangs up.

You actually say very little, and they never ask for or tell you the Card number.. But after we were called on Wednesday, we called back within 20 minutes to ask a question.. Are we glad we did! The REAL VISA Security Department told us it was a scam and in the last 15 minutes a new purchase of $497..99 was charged to our card.

Long story - short - we made a real fraud report and closed the VISA account. VISA is reissuing us a new number.

What the scammers want is the 3-digit PIN number on the back of the card, don’t give it to them. Instead, tell them you’ll call VISA or Master card directly for verification of their conversation. The real VISA told us that they will never ask for anything on the card as they already know the information since they issued the card! If you give the scammers your 3 Digit PIN Number, you think you’re receiving a credit. However, by the time you get your statement you’ll see charges for purchases you didn’t make, and by then it’s almost too late and/or more difficult to actually file a fraud report.

What makes this more remarkable is that on Thursday, I got a call from a ‘Jason Richardson of Master Card’ with a word-for-word repeat of the VISA scam. This time I didn’t let him finish. I hung up! We filed a police report, as instructed by VISA. The police said they are taking several of these reports daily! They also urged us to tell everybody we know that this Scam is happening.

Please pass this on to all your family, friends and neighbours. By informing each other, we protect each other.

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PRO REPORT Member Magazine of the NZIPP

Corporate Members

MAY 2010

New Employment Relations and Health & Safety Resource The Department of Labour has produced new resources to assist businesses. The Big Six is a series of brochures that contain checklists and links to further information, which businesses commonly seek:

Corporate Members A special thank you to our Corporate Members for their continuing support:

1. Health and safety 2. Hiring new employees 3. Pay 4. Holidays and leave 5. Managing performance 6. Ending employment relationships To find out more about the Big Six, visit www.dol.govt.nz/big6

Situations Vacant, Classifieds, Buy/Sell If you have anything you wish to buy, sell or advertise, please let us know, by emailing marketing@nzipp.org.nz

PRO REPORT Member Magazine of the NZIPP

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New Zealand Institute of Professional Photography

www.nzipp.org.nz