NZIPP Pro Report - March 2011

member magazine MARCH 2011 / V.11

Contents

MARCH 2011

Executive Updates

Cover Image: © Lisa Gane - ANZIPP Christchurch City Centre from Cashmere after Earthquake February 22 2011 - 12:56pm

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Presidents Report

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Commercial Directors Report

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Wedding Directors Report

NZIPP News 09

Welcome to New Members

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Congratulations on New Q’s

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Q Submission Dates

09 Infocus 2011 Update 10

Let’s Talk Business

Ilford Diary 11

Diary Dates for 2011

Earthquake Update

Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT is a publication of the NZIPP © NZIPP 2011. All rights reserved.

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Governments & Assistance

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NZIPP Subscriptions

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Drop In Centre

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Gear Loaned by Suppliers

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Industry Donations

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Quake Info Sites

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Free Office Space

Contents

MARCH 2011

Contents Regional Update 15

Canterbury/Westland Update

Photo Competitions 16

PDN Faces

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Pano Awards

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The Curator

Corporate Members 17

Thanks to our Corporate Members

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NZIPP - National

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NZIPP - Auckland / Northland Region

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NZIPP - Waikato / BOP Region

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NZIPP - Wellington Region

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NZIPP - Canterbury / Westland Region PRO REPORT Member Magazine of the NZIPP

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MARCH 2011

Executive Updates

Presidents Report

Despite hoping that 2011 would be better than 2010 after the economic downturn, it seems the world is in turmoil suffering the wrath of nature. The Queensland floods, the Christchurch earthquakes, and now as I write this Japan has been hit by a massive 8.9 earthquake and tsunami’s. Once again we watch the horrifying devastation unravelling live on TV. The only good thing that seems to come out of these devastating tragedies is the restoration of a sense of community, as people band together from far and wide, in fact globally, to help each other out.

In our own small community of professional photographers we have over 60 photographers in the Christchurch area directly affected by the quake. We are thankful that none of them were injured or killed. But some have faced the heartbreaking loss of their studio’s – buildings red stickered and owners never allowed to return. Others have studios still in the Red no-go zone of the central city, and may have to wait months for access. And some have severely damaged homes. Everyone though will now face the massive struggle to find business and keep their doors open. There is no question it will be tough financially for many for a long time to come.

The NZIPP Board felt the most direct way we could help our Christchurch colleagues was to find a way to make their membership free this year. Ideally we would’ve liked to just write off their subs, but we don’t have the cash reserves to do that. Instead we’ve decided on an immediate 25% discount with no accounts being sent out to Christchurch members until July 2011.

During the three months until July, we hope to collect enough in donations from the rest of the NZIPP membership to cover the remaining subs shortfall to pay their subs in full.

When the rest of you are sent your subs invoices shortly you will see a donation option on the invoice. We need about $50 from every other member – please give generously. The Waikato/Bay of Plenty region has already started the ball rolling with a very generous donation of $1000 from it’s regional funds. They challenge the other regions to do the same.

Waikato/BOP Donation Cheque

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Executive Updates

MARCH 2011

You’ll also have seen that Richard Linton very generously set-up his studio as a “Drop-In” centre for other photographers to use immediately after the quake. Over 50 photographers called in to catch up with each other, and use the workstations and studio. He is also looking after kits of equipment for CHCH members to borrow from Canon and Nikon, and Adobe donated software to use on the additional workstations Richard set up in his studio.

Canon has also offered to assist with a very generous finance deal for photographers who have to replace equipment lost or damaged in the quake.

Our thoughts are certainly with all the victims of the quakes here and in Japan, and as I’ve said before we hope you will treat the CHCH NZIPP members as “family” and assist them in any way you can in the difficult months to come.

Regards

Craig Robertson NZIPP President

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Executive Updates

Commercial Directors Report

MARCH 2011

As you’ll know by now Christchurch suffered a major earthquake two weeks ago. Although it was smaller in terms of magnitude and total energy released compared with the previous September 2010 shake, it’s proximity to the city, shallow depth, high peak ground acceleration levels and the timing on a weekday lunchtime have made it one of New Zealand’s worst ever disasters.

A number of photographers had very close calls with structural failures in their studios. Many were in their buildings at the time. Luckily as far as I know no-one was injured, but many have damaged premises or are not allowed to access undamaged premises due to locations being inside the cordons.

Everyone seems to know someone who lost a life. For me to date four people I knew are deceased including a good friends partner and another friends cousin. MagnumMac (YooBee) customers may not know the founder, Murray Wood and former Marketing Manager, Stephen Wright were lost in the CTV building collapse.

For the first few days afterwards the city (and likely the nation) was in shock.

On the ground many people had no idea of the extent of the devastation, as few had power and couldn’t watch TV or get online. People were acting like stunned mullets. It was impossible to think rationally or multi-task. One initiative taken by NZIPP in consultation with the AIPA and the industry, was to establish a Drop-In Centre for photographers in the week after the quake at my studio, which sustained virtually no physical damage. It was a place to catch up with one another, get online, do some post-production, get gear, and even shoot in a studio.

A huge thank you must be given to the industry for helping out. Canon (CPS) supplied loan EOS cameras and lenses, TA Macalister/Nikon (NPS) supplied a huge range of top end kit, Epson sent a printer with heaps of consumables, Adobe provided Lightroom and Photoshop for use on a couple of workstations, and Lacklands/SanDisk supplied memory cards. Please show your appreciation by thanking these companies and giving them your business when you get a chance.

During the week we had a total of 50 visitors to the Drop-In centre. For those who did visit I think it was very helpful to see and talk to colleagues. A big thank you to John Doogan, Paul Daly, Danielle Colvin, Daniel Swords, Ken Morrison, Tony Stewart, Kirsty Macdonald, and Meredith Dyer for volunteering to be on-site and meet and great people during the week.

Now that the immediate event and need has passed the Drop-In Centre has closed, but the resources are still available on an “by appointment” basis.

This includes all the Canon & Nikon loan equipment. Since the quake I had made my own gear and studio available at no charge. From now on and for the forseeable future I am still offering my own gear and facilities available at 50% of our regular hire rates to affected photographers. Contact me directly on 021 889 100 if you need any assistance.

As the dust settles, the adrenaline wears off and the aftershock induced sleep deprivation ends, the reality of life post-quake will really start to sink in. Christchurch will never be the same again. When the CBD is opened to the wider public they will be shocked at the level of destruction. Out in the suburbs the physical damage is obvious on the roads with lumps, bumps and cracks everywhere. The damage to homes is less visible to the naked eye but when you get close you see the shattered dreams.

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PRO REPORT Member Magazine of the NZIPP

Executive Updates

MARCH 2011

The government has already started an aid package that provides immediate financial support to businesses experiencing hardship. I thoroughly recommend you apply for these payments. I’m sure in the coming weeks and months further support will be given, possibly in the form of cash or deferment of tax obligations. For those of you both in Christchurch and elsewhere I encourage you to consider using Christchurch owned businesses were possible, and inject much needed funds in to the local economy. As I write this article the Reserve Bank has dropped the OCR by 0.5% as a direct result of the quake. All of New Zealand gains from this drop, I challenge you to find a way to spend the money you will save on your mortgage interest with a Christchurch business.

What’s clear is that the wider Christchurch city area has already undergone a mass exodus of many people. For photographers this means a smaller market of customers. It’s not all doom and gloom however. For every door that closes, another opens and there will always be opportunities that present themselves. With the demand for infrastructure repair, and replacement service providers will want to document their contribution.

Later we should see more work from the construction and design clients.

Remember that when the going gets tough the tough get going. We’ve survived the GFC, a 7.1 quake. We will survive this.

Richard Linton NZIPP Commercial Director

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Executive Updates

Wedding Directors Report

MARCH 2011

I wrote this article before the Christchurch earthquake, but something like this only drives home harder the importance of making an effort when it comes to family photos - NIcola.

Let’s talk about family group photos at weddings...they’re kind of a pain, right? They take up this big chunk of time & slow us down getting to the ‘good stuff’. If you’re like me you find yourself talking about ‘getting them done as quickly as possible’ & ‘blasting through them’. If you’re not careful you start making sacrifices for the sake of speed...”not quite everyone is looking? Well I did tell them, we don’t have all day”.

Recently I shot a wedding where I was fortunate enough to know ahead of time that one of the family members was pretty well into her fight with cancer, a fight she wasn’t expected to win. I decided that was as good a reason as any to make a little bit more of an effort with the group photos.

I think I was lucky this time to know ahead of time how important these pictures were going to become, but seriously? How many of us have had the experience of finding out afterwards that we took the last decent picture of someone? It actually happens pretty often. There really is no excuse for not taking the time to make these pictures the best they can be...every time.

And if you need an extra reason, consider how many of the guests are in your target market...possibly getting married themselves & certainly in a position to recommend you to others who are. The group photos are really the only contact they have with you during the day, they will judge your performance based on that experience, & the resulting images of course.

OK, enough talking already :-) This is what I did. First I had a cruise around the intertubes for inspiration & came up with a couple of ideas I wanted to try. I chose a location where I could easily move some furniture (check with the venue first...learned that the hard way!). I chose two chairs of different heights & I was super lucky because I managed to find two chairs with arms.

From that point on these group photos took no more time than the standard ‘chorus line’ ones & I much prefer the result. The other advantage was that the older rellies who wanted to sit could do so without looking out of place.

So here’s a challenge for your next wedding...take a squizz at your family groups and step them up a level. You’ll be making family history :-)

Nicola Inglis NZIPP Wedding Director

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Images © Nicola Inglis

NZIPP News

MARCH 2011

NZIPP News Q Submission Dates

For those who aren’t qualified yet it’s time to start planning a Q submission in 2011. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website.

Mark the Q submission dates in your diaries & start planning now!

Tuesday 17 May 2011 Tuesday 30 August 2011 Tuesday 15 November 2011 For more info see the Q Programme under Quick Links on the NZIPP website.

New Members mbers for March: Welcome to our new

me

fied – Auckland Delwyn Rutley – Quali al – Waikato/BOP Delia Farrell – Provision

New Q’s Congratulationswlyon qualified members : r ne

Congratulations to ou

uthland

mmercial – Otago/So Janyne Harman – Co ing – Auckland Delwyn Rutley – Wedd ing – Auckland Gino Demeer – Wedd

Using the term ‘NZIPP Qualified’

Just a quick reminder that the use of this term is for those photographers who have passed the NZIPP Q (Qualification) process as outlined on the NZIPP website. In multi-shooter studios it is important to make it clear that the qualification is earned and held by individual photographers, not the studio as a whole.

Infocus 2011 Update: Diary these Dates!!!!

Thursday 04 - Saturday 06 August 2011: Epson / NZIPP Iris Professional Photography Awards 2011 Sunday 07 - Monday 08 August 2011: Infocus 2011 Conference & Tradeshow Venue: Rotorua Convention Centre, 1170 Fenton Street, Rotorua

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NZIPP News

MARCH 2011

Tuesday 5 April 2011

Let’s talk business!

1.00 pm - 5.00 pm

PIG & WHISTLE 1182 Tutanekai Street Rotorua

$ 50.00 - NZIPP members $ 75.00 - non NZIPP members

This seminar is brought to you by Waikato/BOP

"Just because you didn't originally get into photography to make money doesn't mean that you should aim to be a starving artist" !

Craig Robertson (President NZIPP) and Richard Linton (Commercial Director NZIPP) present to you:

¥! ¥! ¥! ¥! ! ¥! ¥!

The Cold Hard Facts - benchmark yourself against other New Zealand Photographer's incomes The Real Cost of Being in Business - most photographers don't even know this, you'll leave well informed Business Structures and Methods of Paying Yourself & Tax Tips Best Business Practice - an overview of copyright, privacy, licensing, contract and consumer law, OSH, use of terms & conditions, ethics, business systems, DAM Estimating - how to decide how much to charge & Negotiation Tips Case Studies & Job Scenarios - a group discussion of how others charge for various shoots Craig Robertson is actively involved with NZIPP at a regional and national level since 2000.

He is the President of NZIPP and is a Master Photographer. Craig runs a successful commercial photography business in Rotorua. He currently shoots primarily for corporate clients for annual reports, advertising, displays, websites and other business publications. Craig is passionate about encouraging best business practice in the industry, about pricing that covers the "real" costs of a proÞtable business and about retaining copyright - including his current push towards a formalised Continuing Professional Development programme for NZIPP members.

Richard Linton is a self-taught photographer, who owns a large, well equipped studio in Christchurch, and covers a wide range of commercial assignments including advertising, annual reports, corporate, and social events. As a full member of the AIPA and a qualiÞed commercial member of the NZIPP, he strongly believes in the advocacy of photographers rights. In addition he is the current Commercial Director on the NZIPP Board and promotes the use of business best practice and ethics.

SPACE IS LIMITED, ADVANCE BOOKING ESSENTIAL! -----------------------------------------------------------------------------------------------------YES! Please book

for the Letʼs talk business

Names of those attending Studio Name Address Phone

Email

NZIPP Member Rate of $50.00 OR Total Payment made $

by

non NZIPP Member Rate of $75.00 Enclosed Cheque to Waikato BOP District NZIPP

Online Banking to ANZ 010414 0347514 01 (please put your surname and code: aprilseminar) scan/email this booking form to: weddings@alanadresner.com OR Fax to 07 541 0258 OR Post to: The secretary, Waikato/BOP NZIPP, PO Box 9326, Greerton, Tauranga 3142

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Ilford Diary

MARCH 2011

Ilford Diary March 2011

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Canty/Westland Regional Meeting

Kindly sponsored by

August 2011

04-06 Iris Awards 2011 05 NZIPP 2011 AGM 07-08 Infocus 2011

April 2011

13 Auckland Regional Meeting

08 Iris Awards Gala Dinner 2011

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30 NZIPP Q Assessment Closing Date

May 2011

11 Auckland Regional Meeting 16

Canty/Westland Regional Meeting

Canty/Westland Regional Meeting

September 2011

14 Auckland Regional Meeting 19

Canty/Westland Regional Meeting

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Canty/Westland Regional Meeting

17 NZIPP Q Assessment Closing Date

June 2011

06 NZIPP AGM - Notice of Meeting 08 Auckland Regional Meeting 20

Canty/Westland Regional Meeting

27 NZIPP AGM - Close off for Remits, Nominations, & Notices of Motion

July 2011

October 2011 November 2011

15 NZIPP Q Assessment Closing Date 21

Canty/Westland Regional Meeting

06 NZIPP AGM - Nominations, Remits & Notices distributed to Regional Chairs 13 Auckland Regional Meeting 18

Canty/Westland Regional Meeting

29 NZIPP AGM - Confirmation of Voting Delegates

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

Click on A DIARY ENTRY for more information.

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Earthquake Update

MARCH 2011

Earthquake Update NZ Government Grants & Financial Assistance for Christchurch Residents The Government has introduced a number of emergency assistance packages that are available to anyone based in Christchurch who needs them - you don’t need to be a beneficiary to get help.

You may be eligible for several different types of assistance. If you’re not sure what you should apply for first, phone the Government Helpline on 0800 779 997.

Earthquake Employment Support Package Financial support for employers and employees in Canterbury affected by the earthquake. (Eds Note: A number of Christchurch photographers have applied and received this grant already - so don’t be shy about applying) Civil Defence Payments These payments are to meet your immediate needs as you cope with the affects of the quake. Whether you qualify and how much you get is based on other assistance you receive.

Other Payments and Help Available You may also be eligible for other grants and payments after the quake. What you qualify for depends on your situation.

Red Cross The New Zealand Red Cross 2011 Earthquake Commission has established two grants for people affected by the Christchurch earthquake: an Emergency and Hardship Grant and a Bereavement Grant.

Click here to find out more information on any of the above grants or call the Government Helpline on 0800 779 997.

Industry Donations & Gear Loaned by Suppliers The NZIPP would like to thank the many photographic suppliers and NZIPP corporate members who have made donations to one of the many Christchurch Earthquake funds and/or arranged to loan photographic gear for use at the Drop In Centre. Businesses include:

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Canon

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CR Kennedy

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TA Macalister/Nikon

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Epson

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Adobe

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Lacklands/SanDisk

PRO REPORT Member Magazine of the NZIPP

Earthquake Update

MARCH 2011

Drop In Centre Since opening we have had a steady stream of photographers dropping in to use the facilities at the Christchurch Photographers Drop In Centre, which was set up for earthquake affected photographers. Many people have come to just check emails, and do post production work, whilst a few have also done a couple of shoots in the studio.

From the 7th March 2011 the gear supplied by Adobe, Canon, Epson, & Lacklands/ SanDisk, and the facilities will still be available by appointment only. Just call first on (03) 339 6699 to make an appointment.

Image Š Richard Linton

The NZIPP would like to thank Richard Linton for the use of his office facilities & studio, and the helpers who were on site every day helping out. The Helpers were John Doogan, Paul Daly, Danielle Colvin, Daniel Swords, Ken Morrison, Tony Stewart, Kirsty MacDonald, & Meredith Dyer.

NZIPP Subscriptions for Christchurch Members As a result of the February 22 earthquake in Christchurch the NZIPP Board have agreed to an immediate 25% discount on subs for Christchurch members to assist in their business recovery. No subs accounts will be sent out to Christchurch members until July 2011.

During the three months until July, the NZIPP Board hope to collect enough in donations from the rest of the NZIPP membership and regions to cover the remaining subs shortfall and to pay their subs in full for the rest of the 2011/2012 year.

For all other NZIPP members your subs invoices for 2011/2012 will be posted shortly, and you will see a donation option on the invoice. To cover the shortfall we need about $50 from every other member – please give generously.

The Waikato/Bay of Plenty region has started the ball rolling with a very generous donation of $1000 from their regional funds. They challenge the other NZIPP regions to do the same. Please contact Al Boa the NZIPP Treasurer at Boa & Associates (P: 03 960 9801), if your region would like to make a donation.

PRO REPORT Member Magazine of the NZIPP

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Earthquake Update

MARCH 2011

Earthquake Update Quake Info Sites As the quake aftershocks in the Canterbury region climb to the 5000 mark since September 4th, a number of websites are now available with current quake information. For those that are interested there is info on the magnitude/depth, location, and date/time of all the earthquakes felt.

Check out........

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Geonet

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Canterbury Quake Live

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Christchurch Quake Map

Free Office Space TurboWeb in Dunedin have had a discussion with their landlord and between the two of them have come up with an offer for businesses who have been affected by the Christchurch earthquake and want to relocate to Dunedin. There will be a good period of rent holiday in recognition of the circumstance with no obligations.

For more information go to http://www.turboweb.co.nz/news/97/OfficeSpace-Available-for-ChCh-Businesses

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Regional Update

MARCH 2011

Regional Update Canterbury/Westland Region February’s Canterbury / Westland meeting was presented by Mark Cornellison, a digital retoucher based in Christchurch. Mark moved here from an agency in Seattle in 2006 and worked for TimeZoneOne retouching images for large US clients including the US Army and Crocs. He’s recently set up his own retouching business working for clients throughout the country, retouching everything from fashion / hair to products to cars.

Image © Linda O’Reilly

Mark showed us a selection of his work comparing the original image shot by the photographer with his retouched end product. Most of his work is done in Photoshop (+ some Illustrator) and he stepped us through some of his files showing the fine adjustments spread over 30-40 layers. As well as cleanup, adjustments, and colour grading, he also does some compositing. And he’s also moving in to CGI, where the entire “image” is generated by the computer.

Mark stressed the value he brought to images both in giving them an edge, but also doing it in a cost effective manner (rather than the photographer spending many times longer trying to achieve the same result). He also mentioned that many photographers use retouchers for their portfolio images, to lift them above the norm.

Mark’s website is http://cornellison.net/ . One of his sources of inspiration is Amy Dresser http://www.amydresser.com/. Another site worth checking is http://retouchpro.com/ David Watkins

Images Retouched by Mark Cornellison

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Photo Competitions

MARCH 2011

Photo Competitions

The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

Entries Close: 17 May 2011 This is the seventh year of the Art of Photography Show. This major photographic exhibition is an ideal forum for photographers to exhibit and sell their work, reaching our very large community of art collectors, affluent individuals, corporate heads, civic leaders and very influential people who make up the Art of Photography Show audience.

Show Highlights: • $10,000 in award money will be given to artists in the Art of Photography Show 2011.

• Our key goal is to sell the art for the photographers. This is not a “vanity show”.

• Over 30,000 people will view the Art of Photography Show 2011 during the nine week run at the Lyceum gallery.

• A superb 80 page show catalog will be given to everyone at the Opening Reception Gala and is made available for free at each special event during the exhibition.

• We sell a very large percentage of the work, of which the artists receive most all of the revenue.

• We donate 100% of our portion of the art sales revenue to an international charity called The AjA Project.

For more details and to enter visit http://www.artofphotographyshow.com/

Entries Close: 15 April 2011 The second Epson International Pano Awards is dedicated to the art of panoramic photography. Advances in digital photography and software such as PTGui and Adobe Photoshop has resulted in an explosion in image stitching, especially in the panoramic format. Panoramic film photography also remains alive and well.

For more details and to enter visit www.thepanoawards.com

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Corporate Members

MARCH 2011

Corporate Members A special thank you to our Corporate Members for their continuing support:

Entries Close: 24 March 2011 The Search for Outstanding and Undiscovered Fine Art Photography. Winning images will be hung in a gallery show in New York City! Categories include” • • • • •

Portraits/Nudes Installation/Still Life Abstract/Mixed Media Nature/Street Photography Photo Essay/Reportage Student Work

For more details and to enter visit www. pdncuratorawards.com/?pdnonline

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New Zealand Institute of Professional Photography

www.nzipp.org.nz