NZIPP Pro Report - July 2011

member magazine July 2011 / V.15

Contents

JULY 2011

Executive Updates 05

Presidents Report

06

Portrait Directors Report

08

Wedding Directors Report

09

Commercial Directors Report

13

Honours Council Report

NZIPP News Cover Image: © Brad Boniface Silver - Illustrative Category Epson / NZIPP Iris Professional Photography Awards 2010

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Welcome to New Members

14 Newly Qualified Members 14

James White Scholarship

14

Q Submission Dates

Ilford Diary 15

Diary Dates for 2011

Infocus 2011 16 Infocus Timetable 17

Keynote Speakers

Regional Updates 18 Auckland Region Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT is a publication of the NZIPP © NZIPP 2011. All rights reserved.

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PRO REPORT Member Magazine of the NZIPP

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Waikato/BOP Region

21

Wellington Region

22

Canterbury/Westland Region

Contents

JULY 2011

Contents Industry News 25

f11 Magazine

The Missing Links 26 Malcolm Somerville

Photo Competitions 28 Epson / NZIPP Iris Awards 2011 28 EYEcon 29

Sony World Photography Awards

Business Update 30 Employment Agreements

Corporate Members 31

Thanks to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

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JULY 2011

TOP LEFT Image by Kaye Davis © TOP RIGHT Image by Sue Bryce © LEFT, ABOVE, RIGHT Images by Todd McGaw ©

Epson/NZIPP Iris Professional Photography Awards 4-6 AuGusT PRINCIPAl SPONSOR:

The annual Iris Awards celebrate the creative excellence of professional photographers in New Zealand.

This is your best opportunity in 2011 to gain wide spread exposure by becoming an award-winning photographer.

Entry is open to all professional photographers, with judging held in an open forum over three days.

Public Open Day

Infocus Conference

Judging for the Iris Awards is held in an open forum, to educate, inspire and inform. Award winning photographs from the previous two days judging will be on display.

The premier professional photography conference, which includes two days of international and local speakers, industry exhibition, practical workshops, Iris Awards gallery, social functions, Masterclass and Gala Awards dinner.

6 AuGusT

An Industry Exhibition, with over 20 leading photographic suppliers all in the one room, it is the perfect opportunity to see new products and services.

This is a unique opportunity, to view judging, award winning images and an industry exhibition all under the one roof.

7-8 AuGusT

InFOcus 2011 VEnuE

Rotorua Convention Centre 1170 Fenton Street Rotorua

For more information visit: www.nzipp.org.nz

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PRO REPORT Member Magazine of the NZIPP

Executive Updates

JULY 2011

Presidents Report

We’re just a little over a month away from INFOCUS 2011. I hope you’re all seriously looking at travelling to Rotorua for this opportunity for some great professional development, and not to mention a great time of socialising with your peers. We think we’ve pulled together an excellent range of speakers covering everything from inspirational photographers at the top of their game, to conceptual thinking, delving into HDSLR shooting, and business and marketing tips. It would be pretty hard to leave without some great ideas to grow your business, and fill your pockets with more of the folding stuff.

I’d like to wish all those madly printing their awards entries the best of luck. It’s never an easy task, and often the images you’re most personally attached to seem to be the ones that bomb. But it’s always a buzz and great reward when images do well. If you’re there watching your images be judged please take time to thank the judges for all their hard work. It’s a stressful and tiring job.

You’ve all heard it said before, but your participation in this event is important. It’s important for you as a photographer, and it’s important for the industry, and our sponsors and supporters. It’s a massive effort for the NZIPP staff, Board, and Honours to put it all together.

There are plenty of accommodation options within walking distance of the venue catering for every budget, and Rotorua’s a pretty easy place to fly in and out of, and central for any North Islanders driving.

In the last issue of PRO REPORT we introduced you to the planned NZIPP Accreditation and Continuing Professional Development for members. I hope you’ve all had a chance to read it through, think about it, and have discussed it with other members. We want to make sure we get this right before putting it in place, so your input and feedback is important. Please make sure you get any comments to your regional delegates for discussion at the NZIPP AGM or directly by email to any of the Board members. The plan is to get it approved and underway after this years AGM in Rotorua.

I look forward to seeing you at Infocus 2011 in Rotorua.

Craig Robertson NZIPP President

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Executive Updates

Portrait Directors Report

JULY 2011

As the Queen once said this has been an “Annus horribilous “. Our not insubstantial attempt at creating a Mall based portrait studio has failed. The consequences are a pain in the butt to be sure, and I question myself what else could I have done. I have copped a bit of flak from the missus that I should have marketed more, but to be fair the mall itself didn’t generate the volume of walk past clients that we had hoped would be the backbone of the operation. We were not allowed to step outside our store to physically actively market. So “offers” of different types were tried with mixed and in the end not enough success. We found that at this end of the market, they wanted everything for nothing. The loss leaders, that we had to provide was a frustration to me in that our pricing was already very cheap. This was definitely a “ suck it and see start up”, as with no real precedent, and we were never really sure how it would go.

The staff were great, the shooting style evolved into a clean professional look, and the enthusiasm from everyone was evident. Up selling was definitely an issue for half the team, the other half having no problem. This was a lesson in itself. The energy required from myself became sapping, and I found it harder and harder to keep this up, as I had to perform in my own business also. The numbers were growing but in the in the end not fast enough, and the writing was on the wall. I am still proud of what we all achieved, and I didn’t want to die wondering.

So what have I learnt from this. The most obvious thing to me is that trying to service people with less money to spend is fraught with inbuilt difficulty.

The economy has definitely affected the lower socio economic groups.

If anything they are holding on to their money tighter, which of course is a good thing for them, but a killer to retailers. The only way for photographers to survive at this end is if they have no overheads (and who doesn’t), are able to generate over twenty sittings a week (good luck), and they are doing it for love not money.

When I get back to my own sales room, where clients spend happily ten to twenty times as much, I now feel like I have died and gone to heaven. I know through the year I have harped on about money and pricing, but boy oh boy has it been rammed home to me now. This is not a cheap product to provide, and under selling ourselves is fatal. Surely having to find heaps and heaps of clients who think a hundred dollars is a hundred thousand is way harder than finding the opposite. Those of you who have attended Richard Linton’s seminars know the truth.

If you want to make a hundred grand a year, which is a totally reasonable as a target, you will need to turn over $225,000 approx . This amount roughly allows for overheads and tax, and leaves you with what you want. Per week that’s $4,300.00 and change. Divide that into your sittings and you know what you need to average per sale. What sounds better, or more feasible?

Five at a grand, ten at $500.00 or twenty at $250.00. Bear in mind you will need to have spoken to at least twice as many people as you successfully convert into sittings, and then even further into worthwhile sales.

I have taken a big hit in my own business as my eye was on another ball, but as the pressure is now definitely on it’s almost exciting that I now have to be doubly effective.

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PRO REPORT Member Magazine of the NZIPP

Executive Updates

JULY 2011

“As a self employed person we have to be careful to create a buffer for the unforeseen. How long can we survive without working?”

I have also just fallen off my bike and broken my shoulder as well, which is bloody painful and inconvenient. The very next day I had to do sales and a shoot. Because the situation demanded it I went in, but rather than sounding like some hero the reverse is true. As a self-employed person we have to be careful to create a buffer for the unforeseen. How long can we survive without working? My sense of vulnerability is heightened now, albeit through something that I at least tried. Father time marches on and I feel the need to really get on with it, the energy bank can only have so much to give. My wife and I work very hard, and in a way I suppose am relieved now that our energies can be refocused on our historically successful business.

As a finisher though, the youngest of our two teenage boys has reminded us how much business has taken up our time, and he has missed what we had before we got so ridiculously busy. This has reminded me in no uncertain terms that true wealth is the health and happiness of our family. I am almost in tears as I realise the times I could have been and wasn’t at the footy, the cuddles missed and just the emotional input that should have been, but wasn’t provided. The whole experience has been a big wakeup call, and I am listening harder than I ever have.

On top of all this, I willingly serve you all, with my awesome peers on your national NZIPP Board to provide you with a meaningful organisation. Our goal is for us all to flourish, and the biggest challenge to us annually is to provide a great conference for you to achieve this aim. Please give it your best effort to be there this year. It is a bloody cheap price to see and hear such inspirational speakers. For the price you sell a couple of 10 x 8 ‘s, the information you get and the energy you can harness will really help you move forward. Besides I’m feeling really loving at the moment, I will even throw in a big hug !!

Russell Hamlet NZIPP Portrait Director

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Executive Updates

Wedding Directors Report

JULY 2011

Peeing in the Pool When I was a kid my grandparents had a pool. When we went to stay with them in the summer holidays they would always tell “Granddad has put a special chemical in the pool, and if you pee in the pool it will react with the chemical and make a big red cloud so everyone will know it was you”. I still have no idea if such a thing actually exists, but you can be sure I never peed in their pool!

What does this have to do with photography I hear you ask? One of the things that came up at the recent NZIPP Policy and Planning Meeting is the growth in the number of new entrants to the photography market. There is some debate about what we call them...backyarders, weekend warriors... whatever. The problem is they charge too little and do dodgy work... basically they are peeing in our pool. And the established photographers are pretty cross about it.

I borrowed the peeing in the pool metaphor from John Mireles ; photographer, creator of The Photographer’s Toolkit, and sometimes the lone voice of reason on the Digital Wedding Forum. He says “These people are entering the profession whether we like it or not. They’re here. It’s in our own enlightened best interest to guide them towards business practices and processes that bring their standards — and pricing — up. Teaching others not to pee in the pool that we’re swimming in just makes sense.”

“How do we stop people peeing in the pool?

So my question is “What can we do to teach them better pool manners?”

The NZIPP offers a heap of fantastic learning opportunities...have you invited one of ‘them’ along to a meeting? Have you added them to your regional mailing list to tell them about upcoming seminars? Have you run a Q workshop to help them see what the next step could be? Maya Angelou says “When people know better they do better”. So let’s not be complaining about people peeing in the pool, let’s be teaching them about the big red cloud that will follow them around if they do.

What’s the ‘big red cloud’? It’s the trap of an extremely low hourly rate, which results in a lack of profitability that is very hard to get out of. And it’s the trap of crabby, demanding customers who don’t appreciate the value of photography.

How do we stop people peeing in the pool? We tell them about the cloud.

We give them opportunities to learn better ways. We invite them in, lend them floaties, and hopefully then we can all swim in the clear water!

Nicola Inglis NZIPP Wedding Director

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PRO REPORT Member Magazine of the NZIPP

Executive Updates

JULY 2011

Commercial Directors Report

If you’re in business as a wedding or portrait photographer the chances are you’ve been asked to do some commercial work at some point. Maybe you’ve been asked to do event coverage, basic headshots or simple catalogue shots for a website. The days of true specialisation are long past.

Most photographers now offer a range of services to both consumers & commercial clients.

This article covers what you need to know to shoot commercial work & not shoot yourself (and the industry) in the foot: •

Have a minimum shoot fee

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Think about what you would make from a similar job if it were a wedding or portrait (including the upsell)

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Know that there is no such thing as a 1 hour job

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Your fee should reflect the intended usage

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Licensing protects your ability to earn more from this client in the future

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Use the AIPA/NZIPP Terms & Conditions (available on the NZIPP website)

It’s important to understand that the way in which the revenue is earned often differs depending on the nature of the work. In general terms, for a typical consumer assignment (wedding/portrait) the coverage or sitting fee is just the start. There’s an opportunity to “up-sell” after the images have been created. Frequently the majority of the revenue is created after the images are taken. In commercial assignment these “up-sell” opportunities are limited.

For most commercial assignments you need to play your cards up front when providing an estimate (quote is a bad word!) & understand that you are unlikely to get revenue above this level unless there are changes to the job specification.

Photographers often contact me asking what they should charge for a particular commercial assignment. Ultimately what you decide to charge is your own business. It should reflect the value you bring to the assignment, your overheads & desired income. In the business seminars I’ve been involved with over the past year the “average” photographer has overheads of $40-60k & a similar desired income figure. The required total annual turnover seems to be a minimum of $100k. Most people at the seminars agree that a productive shooting time of about 20% is a fair target. Assuming you do around 50 assignments/jobs a year (1 out of every 5 days) you require an average of $2000 revenue (excluding production expenses) per job. I strongly recommend that you use the Base Fee calculator to determine what your own personal base fee needs to be to stay in business.

Does this mean you need to charge $2K just to get out of bed? No, but it does mean you have a starting point. The first question I ask anyone doing an estimate for an unfamiliar purpose is to ask is how much they’d charge for the work they normally do. You should know the total amount you need to earn from say a wedding shoot to be profitable. Should a shoot for a commercial client that takes the same amount of skill & time to complete, plus is being used commercially, be worth any less? If someone came to you saying they just wanted one hour of wedding coverage at a chapel & the files on disk, what would you charge? $500? $1000? $1500? I’m sure you have a minimum fee, but I often see the same people doing one-hour commercial shoots with no potential for future up-selling at half these figures. It’s madness!

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Executive Updates

Commercial Directors Report Continued

JULY 2011

Over the years I’ve learnt that there is no such thing as a one-hour job. You may be on-site at the shoot for just one hour, but what about the time spent dealing with the client, packing gear, travel, set-up, post-production etc. I’d be stunned if you could be organised enough to do more than a couple of “one-hour” jobs a day & even more surprised if you could do this consistently every week. Surprise me if you can, I’d love to learn your secret because in 20 years of being a commercial shooter I haven’t figured it out!

I’ve also learnt two words that should never pass your lips when discussing your photography or creative fees…”hourly rate” (I do however think that they are OK for things like post-production). It’s bad for numerous reasons.

First there’s no such thing as a one-hour job. Second, if you are good at what you do you penalise yourself for finishing quickly & efficiently, while a less experienced, slower worker is rewarded for their incompetence. Finally, the effective hourly rate required based on average workload, overheads & income needs to be around $250/hr ($50k overhead + $50k income / 50 jobs/ year & assuming an 8 hour day = $250). When the client you’re dealing with earns 1/10 of that, you need to be a great salesman!

All professional photographers should be using standard Terms & Conditions.

You must make your client aware of them before you shoot any photos. It’s easy to do. Refer to them in all communications & include a PDF in emails. I suggest using words like “XYZ Photography operates in accordance with the AIPA/NZIPP Standard Terms & Conditions, and licences images to suit clients’ varying needs, a copy is attached”. If you don’t use standard T&C’s save yourself some time & turn the page now. You cannot be helped any further.

If you do use them (or will now do so) please read on.

For commercial work clients are engaging you to create images to sell something. Sounds like a dirty capitalist thing, but that’s how the world works. The fact that they are using imagery to sell products & services clearly indicates that there is a value in imagery. Your job as a professional commercial photographer is to create the images they require, for the purposes they have in mind, & be rewarded with a fee that reflects your skill, creativity, time & the usage.

A key word here is Usage. It’s not a new concept & most people understand it. When you rent a DVD you purchase rights to watch it at home for say 24 hours. When a TV network want to broadcast the same movie to the whole nation they pay substantially more. Does it cost the movie studio anymore to allow you to watch on DVD vs the TV network? No! The movie already exists. Why charge more? Simple, usage. You use a licence to document the permitted usage. Licences appear wherever intellectual property is involved, consider music, books, software or industrial designs (patents).

To better understand licencing & the fact that you may charge different amounts for different uses of the same or similar images is to consider airlines fare structures. To an airline the cost to move you from A to B is basically the same regardless of ticket type purchased. If you get a cheap fare you know you may get no baggage allowance, refunds or flexibility without charge, no frequent flyer points or seat selection. Pay for a full-fare & you get all of the above. The different fares airlines charge reflect that different customers have different needs, expectations & budgets.

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PRO REPORT Member Magazine of the NZIPP

JULY 2011

“Time certainly is a factor in the fee, but also give consideration & weight to your creativity, experience, skill & most importantly the usage.

Executive Updates

For photographers, using licencing allows you to supply imagery to your clients varied needs while being paid a fair negotiated amount for those uses. When licencing you are not selling the copyright in the images you create, you are renting the right to use the images for specified purposes, in a specified territory, for a specified time. A licence may be of an exclusive or non-exclusive nature. The greater the extent & visibility of the usage the more they should pay. Changing the terms of a licence can be an ideal negotiation tool.

The most generous licence you could grant would be exclusive, worldwide use in any advertising or non-advertising, worldwide, in perpetuity. In effect, with a licence on these terms, a client could almost do anything they wish with the images. You couldn’t licence to another client (because of the exclusivity) but as you have used T&C’s you do still own the copyright in the images & reserve the right to use in your own promotion.

The scope of the licence and fee payable is up to you & the client to negotiate. Offering broad usage rights (as above) can seem the easy way out, but can end up causing future problems. If another client has a use for the images your hands are tied. If you wish to charge more for future work, the client may question why, when they got full use previously for lower prices. Back to the airline example, if you are used to getting the full-fare treatment on an airline every time you buy a Grab-a-Seat, the airline will have difficulty in ever selling full-fares. I suggest that you use your calculated base fee for a middle of the road licence, not too restrictive but not too generous, this allows you flexibility to move fees (& usage) up or down.

One of the easiest ways to make the negotiation smoother is that you ask your client to send you an email stating the intended uses of the images. In your estimate you use their own words e.g. “From your email I understand that the intended use of the images is for X, Y & Z. I have based the fee below on providing a licence for non-exclusive/exclusive use (delete one) in (state the X, Y & Z advertising or non-advertising uses from clients email), in New Zealand (or state other territory), for one year (or other period), with unlimited reproductions (or other terms e.g. one issue). If the above does don’t cover your intended usage, please contact the studio for a revised photography/creative fee based on your exact requirements.” Note that the final sentence makes it clear that the your fee is tied to the intended usage, you’re not just a “time slave” charging by the hour. A more limited licence may allow you to shoot a smaller budget job that is of interest to you without jeopardising the ability to work with the same client on larger projects in the future with larger usage & budgets.

I recommend you charge a single photography/creative fee to complete the assignment as outlined in the clients brief. Be careful to state when & for how long you expect the shoot to last, how many images/items are to be photographed, the number of final files supplied, & what the intended usage & purpose is. If they change the scope of the work, you then change your fees to reflect the change. Time certainly is a factor in the fee, but also give consideration & weight to your creativity, experience, skill & most importantly the usage.

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Commercial Directors Report Continued

JULY 2011

Your photography/creative/licence fee (call it what you prefer) only covers part of a commercial photographers potential revenue. There are also production charges/expenses that should be charged for. The single largest item that is often overlooked is digital post-production. It’s not uncommon to spend anywhere from the same amount to double or even triple the shoot time working on the images after the shoot. You should be paid for this (typical rates seem to be between $80 to $120/hr), I personally charge $100/ hr for a 5 day turnaround, more for rush work (+50% or 100%). Also consider charging for travel, consumables such as background paper, equipment use (I charge $100 for “base digital kit”, & extra for each bit of extra specialist kit such as location lights etc). What you charge for (& don’t) is your call, but if you have expenses why should you cover all or part of them out of any “profit” in your fees.

Sorry for such a long article. It’s not the easiest subject to get your head around, but with a little forethought & planning you should be able to achieve the win-win scenario of a happy client, great images & a profitable business.

One last thought. Never give a price over the phone, not even a “ballpark”, you will regret it later. Good luck out there.

Richard Linton NZIPP Commercial Director

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PRO REPORT Member Magazine of the NZIPP

JULY 2011

Executive Updates

Honours Council Report

Why Entering the Iris Awards is Crucial for your Business Every year at about this time some knowledgeable and respectable NZIPP member tries to encourage you to enter the Iris Awards. As they’re busy this year, I thought I’d give you an insight as to why I enter the awards every year.

And by every year I mean ever since I heard about the Iris Awards, which was when I first joined the NZIPP in 2008. My business was quite insular before then as I worked by myself from home, and my photography was only challenged by the results of my previous assignment, or the rare opportunity I had to look at other photographers’ work.

I was encouraged to enter the Iris Awards the first year I joined, and took the plunge to see where I stood within the landscape of professional photographers in NZ. I entered 8 prints in several categories, not really knowing what to expect, but definitely aware that I was putting my ego in a very vulnerable place.

One of my images was a corporate shot that I loved dearly, and was finally rewarded with an 82 Silver. But best of all it sparked some debate, challenged some judges, and at the first judging it scored 79. I learned all about the value of standing up for an image.

I then had a creative portrait of some doves fall short of a silver by one point, because one judge ‘wanted more detail’. I learned all about respecting other photographers’ opinions when they differ from mine. Two other images received mid bronzes, and I learned that I was a young photographer with a lot to learn. My last 4 images scored 69, and I learned that not only were these images not good enough to score a medal, but that sometimes I REALLY don’t agree with other photographers’ opinions.

But, overall, what I learned was that I was a professional photographer, and I now knew where I could improve. Since then my image making has leapt forward by huge amounts. While I’m still chasing that elusive Gold, I’m really proud of what I’ve learnt by entering the Iris Awards, and where it has pushed my photographic skill, which has a flow-on effect into my commercial work.

And that impresses my clients and helps to increase my business. Can you afford to NOT enter the Iris Awards? I can’t!

Ollie Dale NZIPP Honours Council - On behalf of Mike Langford, Shelly Amerio-Higgins, Stuart Riddell, Malcolm Somerville, & Kaye Davis

P.S This year the APPA’s in Australia received a record number of entries, just over 3,000! Australians are committed to the awards programme so they can increase their exposure!

Closing Date for 2011 Iris Awards Entry: 4:00pm, Monday 25 July 2011 - No late entries allowed.

Closing Date for Delivery of 2011 Entries: 4:00 pm, Monday 01 August 2011. - No late deliveries allowed.

Click here to view the Iris Awards 2011 Entry information on the NZIPP website.

PRO REPORT Member Magazine of the NZIPP

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NZIPP News

JULY 2011

NZIPP News Q Submission Dates

New Members mbers for July:

For those who aren’t qualified yet it’s time to start planning a Q submission in 2011. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website.

Welcome to our new

rthland erging – Auckland/No Danelle Bohane – Em land fied – Auckland/North Jeffery Chan – Quali rthland No alified – Auckland/ Rory Laubscher – Qu ional – Waikato/BOP Guy Hastings – Provis BOP Qualified – Waikato/ Justine McLachlan – ts tric Dis al ntr ional – Ce Tricia Falkner – Provis stland We ry/ ional – Canterbu Kate Christie – Provis d lan al – Otago/South Anna Allan – Provision land ional – Otago/South Jen Rayment – Provis

Mark the Q submission dates in your diaries & start planning now!

Tuesday 30 August 2011 Tuesday 15 November 2011 For more info see the Q Programme under Quick Links on the NZIPP website.

embers Newly QualifiedwlyMqu alified members:

James White Overseas Study Grant The James White Overseas Study Grant is an award of $5000 to be used for the study of an area of photographic interest overseas. All fully qualified members of the NZIPP are entitled to apply for the Grant which is awarded annually.

A Selection Panel reviews each application in light of its relevance to NZIPP members, & the ability of the applicant to impart to the membership any benefits or knowledge received from overseas training.

The successful recipient is announced annually at the Iris Awards Gala Dinner.

Click here for more information & access to an Application Form.

Applications close Friday 29 July 2011.

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me

r ne Congratulations to ou d – Auckland/Northlan Jess Burges – Portrait d it – Auckland/Northlan Jeffery Chan – Portra d lan rth ckland/No Jo Head – Portrait – Au ikato/BOP Wa – it Mike Hill – Portra it – Wellington rtra Sharisse Eberlein – Po it – Wellington Tonya Nobelen – Portra

2011 APPA Results NZIPP members had another successful year at the APPAs judged in Sydney, Australia last week.

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Terry Wreford Hann - Illustrative Category - 1 Gold, 2 Silver Distinctions & 1 Silver

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Kaye Davis - Landscape Category - 1 Gold, & 1 Silver Distinction

- Illustrative Category - 1 Gold, & 1 Silver

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Jackie Ranken - Runner Up Landscape Category - 1 Gold, 2 Silver Distinctions & 1 Silver

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Mike Langford - Winner Travel Category - 2 Silver Distinctions, & 2 Silver

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Jackie Ranken & Mike Langford - Book Category - 1 Gold

Congratulations to all 2011 APPA award winners. Our apologies if we have missed anyone. Please email web@nzipp.org.nz with your results.

PRO REPORT Member Magazine of the NZIPP

Ilford Diary

JULY 2011

Ilford Diary July 2011

06 NZIPP AGM - Nominations, Remits & Notices distributed to Regional Chairs 11

25 Iris Awards - online entries close Wellington Regional Meeting & Lighting Workshop

29 NZIPP AGM - Confirmation of Voting Delegates

August 2011

September 2011

Canty/Westland Regional Meeting

13 Auckland Regional Meeting

26

Kindly sponsored by

October 2011 November 2011

14 Auckland Regional Meeting 19

Canty/Westland Regional Meeting

20

Wellington Regional Meeting

11

Wellington Regional Meeting

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Canty/Westland Regional Meeting

01 Epson Seminar - Auckland 03 Epson Seminar - Wellington 15 NZIPP Q Assessment Closing Date 21

Canty/Westland Regional Meeting

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Canty/Westland Christmas Party

01 Iris Awards - Entry delivery closes

December 2011

04-06 Iris Awards 2011 05 NZIPP 2011 AGM 07-08 Infocus 2011 08 Iris Awards Gala Dinner 2011 23

Wellington Regional Meeting

30 NZIPP Q Assessment Closing Date

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

Click on A DIARY ENTRY for more information.

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INFOCUS 2011

JULY 2011

Infocus 2011 Timetable 4 - 9th August 2011 Rotorua Convention Centre 1170 Fenton Street Rotorua

date

EVENT

Thursday 04 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day one

Friday 05 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day two

Saturday 06 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day three

The Iris Awards 2011 Online Entry function is now available.

The entry link, entry information and conditions are available online at www.nzipp.org.nz under the Infocus tab & Iris Awards menu items.

Industry exhibition open Happy Hour in the evening

Sunday 07 aug

Infocus Conference - Day one Industry exhibition open Welcome Reception in the evening

MONDAY 08 aug

Infocus Conference - Day two Industry exhibition open Gala Awards Dinner in the evening

Tuesday 09 aug

Specialist Masterclasses

The Infocus 2011 Conference Registration Brochure is now available with a detailed overview and registration information for Infocus 2011.

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Workshops INFOCUS 2011

JULY 2011 2011 JULY

Keynote Speakers Steve & jen bebb - canada Photographers, educators and authors, the Bebbs have an impressive resume, put together over more than 11 years. While they love the opportunities their career has given them, they love the life it has given them more. Masters of their craft, leaders in their industry, the Bebbs take the most pride in their two favorite creations - their children.

With nearly 600 weddings to their credit, and dozens of national and international awards, their credentials are some of the best in the business. Not only do they photograph weddings, they also educate other wedding and portrait photographers through seminars, convention platforms, and books.

Steve & Jen will be presenting two sessions during Infocus 2011, as well as a specialist Masterclass on the last day.

modern weddings - working smarter Sunday 07 August, 8:45am; • Learn how to work less and make more money • 3 things you can do right now to increase sales with clients you already have booked • Work more efficiently and have more time for your life

the business of wedding photography Monday 08 August, 11.30am; • Plan for success • Inspired image making • Turn ideas into revenue streams

Masterclass - giving your clients more Tuesday 09 August, 9am Bebb Studios is considered a pioneer in Photo Fusion, literally writing the book on the subject. With the emphasis on still photography, they combine the audio of a wedding day with clips of moving pictures, to tell the whole story.

Find out how they are mixing stills with audio and video and making it work for their business. The Masterclass will cover why audio is important, and how the Bebbs are using it to increase bookings and sales. The equipment you need to make this part of the way you operate, and how to make it work with the coverage you already offer.

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

JULY 2011

Regional Updates Auckland Region The opening of the Touring Print Exhibition for the Epson/NZIPP Iris Professional Photography Awards 2010 was another great success. Every year we have a fantastic turnout to celebrate New Zealand’s top photographers. It was nice to see some of our sponsors there, and also to hear a few words from Nicola Inglis and Chris Traill. The Vero Centre was the perfect venue to host this event.

As well as the exhibition opening we also met at Studio Lumiere the following week to hear from Michel Perrin. Michel shared his knowledge and techniques on how to create stunning images. Michel has achieved the prestige of an NZIPP Fellowship (FNZIPP), with one step away from becoming a Grand Master. Michel has won numerous awards for his imagery, and is recognized both nationally and internationally for his work.

Michel showed us a variety of both his professional and personal work. It’s clear to see why Michel is the 2010 Auckland Photographer of the Year.

For the second half of this meeting we invited Auckland members to submit their images for an anonymous mock judging session with Chris Traill, Lisa Crandall, Lester De Vere, and Michel Perrin. It was a fantastic opportunity for members to get some real feedback on potential Iris Awards submissions.

They all offered some insights into what goes on at the Iris Awards judging, and what the judges are looking for. They also offered advice on how the images could be improved – what works and what doesn’t.

It takes a lot of courage to put your images out there for critique. So well done to everyone who submitted their work.

For our next meeting in July we have the very talented Nick Tresidder presenting. He was recently at Image Nation, and we are lucky to have him on board and to see his Parnell studio.

Nick is an advertising/commercial photographer specialising in food and still life photography. Having assisted for four years in London, he moved to Auckland in 1988, and works out of a 4000 sq. foot drive-in studio in Parnell, shooting for clients in New Zealand, Australia, Europe, and the U.S. Nick was an early adopter of digital equipment using medium format digital backs, and is a beta tester and educator for Hasselblad in Denmark.

Nick will be sharing his business workflow techniques from start to finish from a mostly business perspective. He will also be sharing the technical side of things including photoshop, file backups and more. We will end with a Q&A session. I’m sure there will be plenty of questions for Nick.

Images © Michel Perrin

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Talia Stephens Auckland Regional Chair

PRO REPORT Member Magazine of the NZIPP

JULY 2011

Regional Updates

Iris Awards 2011 Touring Print Exhibition Opening Images by Carmen Bird

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

JULY 2011

Regional Updates Waikato/BOP Region Waikato / BOP hosted Blair Quax and wife and business partner Lauretta Goode for our June seminar. We held it at the Omanu Surf Club on Mount Maunganui’s beach, and appropriately had fish’n chips for dinner. The day didn’t start too well with Blair and Lauretta missing the early Ferry, Bob Tulloch struggling to work the swipe key to get into the Surf club and setting off the alarm. However after blocking out a couple of windows, replacing the wide screen TV with a projector all was restored.

Blair and Lauretta, in between telling the story of their photographic beginnings through to a new start at Waiheke Island, demonstrated their outstanding talent as image makers and craftmanship. It was an inspiring body of work expertly presented.

Bob Tulloch Waikato/BOP Regional Chair

Waikato/BOP June Seminar

Blair Quax & Lauretta Goode

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PRO REPORT Member Magazine of the NZIPP

Regional Updates

JULY 2011

Wellington Region Wellington has been a hive of activity with much to come, May finished with the opportunity to meet with NZIPP Board members and entourage, who were meeting in Wellington and staying over for the NZIPP Policy and Planning meeting the following day.

A good meet and greet and opportunity to hear news and ask questions.

The venue was that great Wellington photographer haunt - The Southern Cross, which is the scene of the Cafe mornings every second Friday. This weeks was well attended with a flurry of activity and flashing laptops and iPads as members discussed Iris Award submissions.

The interest increases at a meeting to be held while PRO REPORT goes to press. Setting out the requirements to become NZIPP Wellington Photographer of the Year” will be the member with the highest aggregate score of their four top scoring prints at Infocus 2011 to be held in Rotorua. A print critique evening will be held on the 28 at the famous on TV7 ‘The Back Bencher’ hotel - opposite Parliament.

At the end of July will be the first of a series of lighting workshops: 26 July 2011 - 1st Lighting Workshop - off Camera. This workshop will be participatory. That’s right, you will be out and about trying various equipment and techniques.

These events are open to all members, so if you are traveling from other centers and visiting Wellington you are most welcome.

Malcolm Somerville Wellington Regional Comittee

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

JULY 2011

Regional Updates Canterbury/Westland Region MAY 2011: Guest Speaker - Sarah Alice Lee - Underwater Photographer In May we were lucky enough to have local member, Sarah Alice Lee speak to us about her amazing underwater photography.

Sarah has been specialising in underwater photography for the past six years, with a focus on portraits including children, adults and families. Her love of photography came from her passion for ocean diving, which led her to a degree in photography where she worked with aquatic infants.

Success soon followed when she won Underwater photographer of the year in 2005 and was asked to work for a top London underwater photographer, Zena Holloway. This is where she gained experience as a photographer for some of the leading swim schools across the UK. Sarah showed us photographs from her adventures across the world including her work in the Great Barrier Reef photographing the local wildlife.

In 2007 Sarah set up her own business, Waterbubs where she photographs babies and families at the local swim schools. It was interesting hearing about the many challenges involved when photographing underwater and the types of camera equipment and lighting that is required for each job.

Sarah has worked hard refining her skill set to perfect the techniques involved while giving her clients unique photographs and a fun and memorable experience. Check out Sarah’s website - www.waterbubs.co.nz

JUNE 2011: Lisa Gane - 2011 Regional AGM Report - Monday 16th May 2011 It’s been a crazy first year as the new regional chair! On top of whipping the region into shape with a couple of business seminars, happening speakers, and the latest technological advances we have had a few natural disasters to deal with!

It’s going to be a tough year ahead for our Christchurch members, but we are staying strong and looking forward to the rebuild of our beautiful city. Everyone has been working together sharing resources, studios and equipment. Canon, Nikon and Epson kindly sent us loan gear which was much appreciated. Christchurch membership fees have also been discounted by 25% - every little bit helps. Thank-you to those who sent us kind wishes, it meant a lot.

It’s been good to see so many members getting involved as well as having the wider photography community, including photographic suppliers and students, coming along to monthly meetings. Membership has remained strong and has been increasing, and we are looking at holding another Q workshop later in the year.

Image © Sarah Alice Lee

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PRO REPORT Member Magazine of the NZIPP

Regional Updates

JULY 2011

Eli Reed Seminar

It was good to see so many members attend the Iris Awards print judging and Infocus Conference in Queenstown!! There was lots to learn, the speakers were inspirational and very knowledgeable, it was definitely money well spent. Well done to all the Canterbury/Westland members who entered and were awarded at the Iris Awards!! Some of the highlights for our region; Dean Mackenzie took out Travel Photographer of the Year! Finalists were; Johannes van Kan for Weddings, Jason Boa Commercial/Advertising, Stephen Goodenough for both Illustrative and Commercial/Advertising. Tony Stewart was also awarded his ‘Fellowship’ title. We are looking forward to this year in Rotorua.

The New Regional Committee Team Chairperson: Lisa Gane

Treasurer: Paul Daly

Secretary: Kirsty MacDonald

Team: James Ball, Lee Howell, Ron Lindsay, Sarah Alice Lee, Susan Siu Goodbye to some of our long standing committee members, David Watkins, Dean Mackenzie and Linda O’Reilly. These guys have worked tirelessly to help with our events, seminars and meetings. Thanks for all your hard work!

Some changes the committee has implemented Whitebait Studio Tour

Meeting sign in forms, Newly designed pdfs for regional invites to monthly meetings, A regional Facebook page, Pro report articles and Facebook updates with photos from each meeting.

Past meeting highlights

Russell Hamlet Seminar

Business Seminar with Richard Linton, Eli Reed - Magnum Photographer, NZ Colour Management with Jessica Mills, Whitebait Studio tour & Guest Speaker - Jason Laraman DSLR Video, Jamie Cobeldick from Trends Magazine, Portrait Business Seminar with Russell Hamlet, Ian Howell - The Business of Photography, Mark Cornellison - Digital Retouching, Logan McMillan - How to Shoot DSLR HD, Iain McGregor - International Press Photographer, Sarah Alice Lee Underwater Photographer.

Our 2011 year is now fully booked, we have some cool speakers lined up for coming meetings. We are also planning a Fine Art workshop for early 2012. Thanks for everyones support and the lend of your studios - we really appreciate it!

Lisa Gane Canterbury / Westland Regional Chair

Regional Meeting at PhotoWarehouse

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

JULY 2011

Canterbury/Westland Region Continued....

JULY 2011: Regional Print Judging & Bridal Show This month we had our annual Regional Print Judging with members competing for the Dick Poole Memorial prize. After a frazzled week in the region, with more significant aftershocks, there was a smaller attendance than usual. But an evening full of banter and laughter was enjoyed, for those who were there.

Run similarly to the Iris Award judging, the evening gives members a chance to have possible Iris Awards entries judged, and constructive feedback given.

As always there was disagreement between the judges as those who were more au fait about a certain type of image talked it up, or in some cases explained the image….. ‘oh, is that the groom?’.

Highest score for a non-Q member went to Danielle Colvin, a recent polytechnic graduate. She also had the overall highest score for the evening.

The highest score for a Q member was hotly contested and ended up, after a ‘judge-off’ being jointly awarded to Paul Daly and Rachel Callander.

Many thanks to the judges for the evening: Brian Isbister, Deborah Aspray, John Doogan, Diederik Van Heyningen & Richard Linton.

And additional thanks to Diederik for the use of his studio for the evening.

Christchurch’s ‘Great NZ Bridal Show’, was held on the last Sunday in May after a postponement earlier in the year. It was a hectic show, seemingly busier than the 2010. Whether this was due to lack of current entertainment in the city or because there were two wedding shows on the same day last year, who knows, but there was a constant flow of people throughout the day.

We had three volunteers on the day, that spoke to countless attendees about the pro’s of engaging an NZIPP photographer for their wedding photography. Many were interested to hear how the NZIPP works and how it benefits them by choosing one of our qualified photographers.

Images by Lee Howell

Many thanks to Kirsty Macdonald, Mette Kristiansen & Lee Howell for their time on the day and to Paul Daly for setting up the stand a day prior.

Kirsty MacDonald Canterbury/Westand Regional Secretary

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PRO REPORT Member Magazine of the NZIPP

Industry News

JULY 2011

Industry News Introducing f11 Magazine for Photographers & Aficionados f11 is a FREE online magazine presented in a page flip format. The magazine is primarily intended for Australian & New Zealand readership, but will accept subscribers from any country. f11 is aimed directly at professional & enthusiast photographers, designers & creative people working with images, & collectors of photography & ephemera.

Accordingly, f11 will not carry consumer content such as reader photo competitions or articles about how to win these, & it will not be available in supermarkets. f11 contributors shoot, collect, live, eat & breathe pictures. They are also astute observers & experienced commentators on the imaging business.

We show images from a wide range of photographers & share their ideas, opinions & techniques. Readers can expect images of every type & origin, silver & pixels, wet & dry, dark & light, Polaroid & iPhone! f11 features products & technology that appeal to this discerning audience & seeks insight from leading image makers on the use of these.

The July 2011 launch issue, currently in production with image portfolios by Chris Coad, Simon Harper & Nick Servian; with product reviews of the Fujifilm X100 & iPad 2.

One of the first 5,000 subscribers will win an Olympus XZ-1 digital camera! All this and more - free to read online every month. www.f11magazine.com

PRO REPORT Member Magazine of the NZIPP

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The Missing Links

JULY 2011

The Missing Links Written by Malcolm Somerville

Sir Winston Churchill. You may wonder how I make this relevant.

You probably know his story....have heard or read his words, have admired his energy and in many ways we all share the results. (Click here to read all about him) .

The context we can make relevant is to consider that in 1940 when he became Prime Minister for the first time he was 65. For 5 years he applied an extraordinary set of talent and motivation to bring about a victory when at the start all seemed to be doomed.

He became leader of the opposition until 1951 when at 75 he became PM again until 1955.

A life that experienced a huge slice of history, that saw massive technological innovation, that witnessed revolutions, social disruption and depressions, that served two Queens and three Kings.

A week ago I was talking with a photographer who had reached 50 and was “..... looking down the barrel of only ten more years to make it!”

It was as if 60 was the target when everything collapsed, photographer retreats to living off stored nuts and thrashes around with golf and fishing. My observation is that if that is the mindset then there won’t be a lot of quality time after 60.

And that also applies to those who cast the over 60’s aside in terms of being a marketplace, of being part of a valid catchment. The reality is of a growing and wealthier category who participate across a full range of interests, who continue to work longer and play longer plus remain healthier.

This generation has enjoyed full employment, home ownership, and superannuation. They have travelled, continued to gain new skills, embraced computers, the internet, and technology.

So, next time you sit down to plan a promotion, look at media, reestablish your brand offer, test that it connects in some way to that sector. At the same time examine how you can leap that gap for yourself.

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PRO REPORT Member Magazine of the NZIPP

The Missing Links

JULY 2011

My advice is that before then you refine what you do, you select the more specialised areas of your practice that you enjoy, and are most accomplished at. You refine the equipment and space you need to accomplish it, you refine the marketing cost to enable it.

Let the focus and intensity move you forward with a passion and purpose that becomes unbeatable.

Perhaps that is what made Winston so effective .... all that experience and all that determination and focus on one purpose.

Looking at lasting a long time, take a peep at this movie trailer - Page One. Inside the New York Times.

Established in 1851, they too have observed massive change and continue to go through massive change ( as do all media as they adjust to the technological challenges, as much as the rapidly changing habits of readers and advertiser).

Think of history, think of change, and think of respect for yourself as you age and when you age.

As continuing participator. As innovator, as seller, as buyer.

Cheers Malcolm

PRO REPORT Member Magazine of the NZIPP

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Photo Competitions

JULY 2011

Photo Competitions Epson/ NZIPP Iris Professional Photography Awards 2011 Entries Close: 25 July 2011 Organised by the NZIPP for more than 30 years, these annual awards which are part of the Infocus 2011 event, celebrate the excellence of New Zealand’s professional photographers, providing a platform for recognition within the industry and the wider public. The Epson / NZIPP Iris Professional Photography Awards demonstrate the commitment of the NZIPP to raise the profile of professional photography throughout New Zealand, providing an annual showcase of cutting-edge imagery and creative photographic talent, which, together with the NZIPP conference and industry exhibition, form the Infocus event.

The Iris Awards are open to ALL professional photographers resident in New Zealand, including members of the professional photography organisations AIPA and NZIPP. All professional entrants resident in New Zealand are eligible to win the prestigious title of Epson / NZIPP Professional Photographer of the Year 2011, as well as other major awards, by entering up to 10 entries across a range of categories.

Members of approved affiliated overseas professional photography organisations* are also able to enter up to 10 entries, and are eligible to win the prestigious title of Epson / NZIPP Overseas Professional Photographer of the Year 2011. Only members of the NZIPP, or approved affiliated overseas professional photography organisations are eligible for receiving NZIPP Honours: Associate, Master, Fellow, and Grand Master.

All submissions are judged in an open forum over a three-day period, the best of which are awarded gold, silver, and bronze awards. Everyone who has entered is encouraged to attend the judging to benefit from the educational nature of the critique process. The judging sessions are also open to the public in order to educate, inspire & inform.

With strong sponsorship support and media interest, the Epson / NZIPP Iris Professional Photography Awards provide an excellent opportunity for professional photographers to gain widespread exposure for the fruits of their creative labors.

The major awards and Epson / NZIPP Professional Photographer of the Year 2011 will be announced at a gala blacktie dinner on Monday 8 August 2011 at the Rotorua Conference Centre in Rotorua.

Prices for entering the Iris Awards (GST Inclusive): NZIPP/AIPA Members & Affiliated organisations * (including Assistants of affiliated studios) $48 per print Non Member

$84 per print

Students and Assistants - Member

$23 per print

Students and Assistants - Non Member

$33 per print

Wedding Album - NZIPP/AIPA Members & Affiliated organisations *

$110 per entry

Wedding Album - Non Member

$160 per entry

NZ Entry handling fee

$52 per case

Overseas Entry handling fee

$93 per case

Group Handling Fee for registered Tertiary Institutions

$116.00

Official NZIPP Case

$98 per case

* Current approved affiliated organisations are: AIPP, BIPP, PPA, PPOC, SWPP/BPPA, WPPI, ASMP, and MIPP (Malta)

Closing Date for Iris Awards Entry: 4:00pm, Monday 25 July 2011 - No late entries allowed.

Closing Date for delivery of Entries: 4:00 pm, Monday 01 August 2011 - No late entries allowed.

For entry information visit the NZIPP website

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PRO REPORT Member Magazine of the NZIPP

Photo Competitions

JULY 2011

Sony World Photography Awards 2012 Entries Close: 4th January 2012 Proudly sponsored by Sony, the Sony World Photography Awards is widely recognised as the leading global photographic awards programme in existence today.

Through conducting a range of annual competitions, our mission is to discover talent across many diverse fields of photography. We support photographers beyond just receiving their award; featuring their work across the WPO website and in international exhibitions, offering unparalleled exposure through our annual marketing campaign and international media coverage, and publication inside the annual Sony World Photography Awards book.

The Sony World Photography Awards now includes more competitions and awards than ever before, with each one appealing to photographers of different levels: •

Open Competition - for amateurs and enthusiasts

•

Professional Competition - for serious photographers with a true passion for the job

•

Youth Award - for anyone under the age of 20

•

Moving Image Award - for those experimenting with moving image narrative formats

•

Student Focus - for higher education photography students aged 18 - 28

The Sony World Photography Awards 2012 competitions are now open for entries until January 4th 2012.

PRO REPORT Member Magazine of the NZIPP

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Business Update

JULY 2011

Business Update Employment Agreements An amendment to the Employment Relations Act 2000 Enforceable from July 1st 2011 Question and Answer Sheet 1. Do all employees need an Employment Agreement including part-time and casual staff?

Yes. As of 1 July all employers must keep a copy of all their employees’ employment agreements or signed terms and conditions of employment, no matter when they were employed or the nature of their employment.

2. Do employees that were employed before October 2000 need an employment agreement?

Yes. The amendment applies to all employment relationships. This means that all employers must keep a copy of all their employees’ signed employment agreements or signed terms and conditions of employment, no matter when they were employed.

3. Do employers have to keep a record of an employees terms and conditions and does it have to be signed?

Yes. From 1 July 2011 employers are required to retain a signed copy of the employment agreement or current signed terms and conditions of employment.

4. If an employee hasn’t agreed to their employment agreement or terms and conditions, is the intended agreement still enforceable?

No, as this remains an intended agreement. An intended agreement cannot be treated as the parties’ employment agreement if the employee has not signed, or agreed to, the terms and conditions in the intended agreement.

5. If an employee does not sign their employment agreement, and does nothing to specifically indicate they do not agree to it, what should an employer do?

The employer should: i. enter into good faith negotiations with the employee to reach agreement ii. if agreement cannot be reached, the employer should record what happened and the outcome of the negotiations iii. keep a copy of the intended agreement on file along with the current terms and conditions of employment, signed or unsigned.

6. Does an employer need to draw up a new employment agreement each time the parties agree to a change of terms and conditions?

No. Changes or updates can be made to an existing employment agreement, provided both parties have agreed on the change/s and both parties have indicated agreement by signing or initialling the changes.

7. Does an employer need to give their employee a copy of the current signed employment agreement or signed terms and conditions of employee if the employee requests a copy?

Yes. The employer must be able to provide the employee with a copy of their employment agreement or terms and conditions if the employee requests one.

8. If an offer of employment is accepted does an employer have to retain a copy of the intended agreement?

Yes, the employer must retain a copy of the intended employment agreement even if the employee has not signed it or agreed to the specified terms and conditions 9. What happens if the employer does not keep a copy of the signed employment agreement or a copy of the intended employment agreement?

From July 1 2011, labour inspectors will be able to seek a penalty against an employer who is in breach of legislation relating to employment agreements.

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PRO REPORT Member Magazine of the NZIPP

Corporate Members

JULY 2011

Corporate Members This includes the requirement for all employers to retain a copy of the intended and current employment agreement or terms and conditions of employment, whether signed or unsigned.

A special thank you to our Corporate Members for their continuing support:

Employers will be given seven working days notice to fix the breach. Where the breach is not remedied the inspector can take a penalty action to the Employment Relations Authority.

To build an employment agreement or to find out more about recent changes to the Employment Relations and Holidays Acts visit www.dol.govt.nz

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www.nzipp.org.nz