NZIPP Pro Report December 2013

MEMBER MAGAZINE DECEMBER 2013 / V.41

BE INSPIRED, BE SUCCESSFUL, BELONG

Olivia Spencer Bower - ANZIPP Finalist - Creative Photographer of the Year 2013

Contents

DECEMBER 2013

Executive Updates

Cover Images: © Olivia Spencer-Bower - ANZIPP Finalist - Creative Photographer of the Year 2013

MISSION STATEMENT To champion, embrace and communicate excellence and professionalism in photography.

CONTACT NZ Institute of Professional Photography (NZIPP) PO Box 76176 Christchurch 8548 New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz M: +64 27 522 5570 We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT is a publication of the NZIPP © NZIPP 2013. All rights reserved.

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PRO REPORT Member Magazine of the NZIPP

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Presidents Report

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Commercial Directors Report

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Portrait Directors Report

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Wedding Directors Report

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Honours Council Report

NZIPP News 14

Q Dates for 2014

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Welcome to New Members

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New Qualified Members

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New Accredited Members

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NZIPP on Facebook

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Photo Survey Results

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Iris Award Books

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Returned Servicemen Project

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Ilford Diary

DECEMBER 2013

Contents

Contents Regional Updates 19

Auckland/Northland Region

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Waikato/BOP Region

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Wellington Region

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Nelson/Marlborough Region

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Otago/Southland Region

Photo Competitions 24

Black & White Spider Awards

Industry News 25

Pro Photographer App

Corporate Members 25

Thanks to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

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DECEMBER 2013

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

Presidents Report

Executive Updates

The Institute’s 75th Jubilee year is just about over and what a year it has been. Not only have we achieved our largest membership growth in the history of the organisation during this time but we have also seen the largest participation and attendance at the Iris awards, ‘Infocus Conference’ and Gala Awards Dinner. To top all of that off we also achieved a highly successful celebration of the 75th Jubilee, which will soon be immortalised in a special edition book.

As President of the NZIPP, all of this has made me very very proud, proud not just to be President, but also to be a member of such a strong and robust organisation that “Champions, embraces and communicates excellence and professionalism in photography”.

The future is ours in which to succeed, so bring on the New Year and celebrate being a professional Photography in Style.

I wish you all a very soulful Christmas and an extremely prosperous New Year.

Mike Langford - NZIPP President Hon FNZIPP, GMNZIPP, Hon F AIPP, MAIPP

PRO REPORT Member Magazine of the NZIPP

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DECEMBER 2013

Executive Updates

Commercial Directors Report

Hum, it’s 9.00pm on Friday night and after a few glasses of wine I start to feel a wee bit guilty that I have not written my PRO REPORT submission due well … now!

After what has been a busy year for me things seem to have slowed for Christmas, I should probably say “great - now I should take a break and paint my house” but no, the little niggly worry voice says “ what if nothing else comes in until March, then you will be in the poo!. So on the long drive I had to do today I mulled over all the things I could do about it.

My rational tells me that I should not worry, that work will come in. However that annoying little voice pipes up and says “ the world is changing - are you really keeping up with it? Well I say back out loud (and glad that I am alone) I have not a (insert whatever curse you use and feel comfortable with and generally ends with “ing”) clue at times. The fact is that we are all coping with times of change. Keeping up with what is going on out there is a mission.

From what I can gather on the grapevine commercial photographers are finding it a little tougher than in previous years.

This is not surprising, the amount of erosion to our fundamental areas of our business has been pretty intense over that last decade or so and the economy has not been a box of fluffies.

At times when job prospects are not falling out of the sky from your usual clients what does one do to generate work? These are not times when one should be pessimistic about the future. There are over 7 billion people in the world and that creates more opportunity than ever existed in the past. Where there is demand there is supply, more required of everything and of course more competition, where there is competition there is a requirement for the words biggest communication medium: yep– and that is imagery.

There are always people out there in business that would like to get something done but never get around to actioning it. It is a matter of finding these people and offering them your unique service in such a way that they perceive the value in it and of course will part with some $$$’s to get it done.

Think laterally and create new clients through some clever strategies, we all need to think out side the square, and there was never a better time that than now.

It has been a great year to be a member of the NZIPP board and I would like to thank our president Mike Langford for his hard work, the board members and also our staff for the great effort they have put in during our 75th anniversary year.

To the commercial photographers out there and all our members I wish a very safe and Merry Christmas. See you in 2014 for another great year.

Shoot well and prosper ; >)

Terry Wreford Hann NZIPP Commercial Director

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

Portrait Directors Report

Executive Updates

I hope everyone is flat out providing great images and service. For many photographers the seasonal activity that summer brings is the main earner for the year. I know from personal experience that it is easy to fall into this trap, to convince ourselves that this is natural and that it will always be so. In both instances this does not have to be true. To be honest we hated Christmas and all the pressure that it brought with promising this and that. People’s expectations were mostly impossible but I promised anyway!! Anything to get the money in the bank for what I knew to be monstrous framing bills, monstrous holiday pay for staff and monstrous requests to Santa from monstrous children!! Never mind the IRD (who don’t care about any of that) with monstrous GST and other taxes mid bloody January. The AB’s talk about a rock under the towel over their holidays if they lose the last game. That’s nothing; try being a self employed photographer!

It was no way to be putting tools down and enjoying our month off. So we made changes and realigned our marketing strategies. Rather than getting big influxes of clients in seasonal clumps we wanted a steady even supply throughout the year. We have successfully managed this. Now I don’t get titchy with the staff or the missus (Boss). My visit to ChCh opened my eyes a bit wider; as you teach others you teach and motivate yourself. With no seeming lift in activity I have just had one of my best months ever in the way of sales. I have tweaked a few approaches in my selling as the Straws in ChCh and Mr Grand master Carter in the boondocks gave me a reality check. I’m a competitive person and they gave me a good target I should aim for as an average. I was falling into a habit of discounting (the enemy) to nail a sale and have turned this around to offering a size up instead. This way it’s just a bit of paper real estate (being our own printers) and not money.

Wedding operators of course can’t avoid this summer thing, and that in the end was one of my main reasons switching to portraiture. In the portrait game you can control your lifestyle more effectively, assuming you can generate the work of course. Those who have listened to me over the years have been shown how to do this and I know some are very successfully doing so. A steady flow of work is easier to systemise and deliver qualitatively.

Sure there are extra pressures around Christmas, but we make no promises we can’t deliver, and everyone including ourselves are way more relaxed.

Creating targets of performance is also more feasible with continuity.

Budgets and wants are more identifiable and consequently achievable. I sound like Mr perfect and Mr know it all but it is only through having been neither of these that I now have the wisdom of what is the best way to operate.

As our studio has evolved we ended up owning Epson 9880 44” printer and have printed our own work for the last 7 or 8 years. Now that the labs have been forced to meet the market with their pricing this differential has been reduced and I am looking at maybe switching back. My post staff are shooting more and more and I feel they are better doing that than staring at a computer all day. I am dwelling on it all, the elephant in the room being the artwork and my over promising of it.

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Portrait Directors Report Continued

DECEMBER 2013

My wife Laura detests that we retouch anything at all, an attitude I have always ignored. However, lately in deference to her wisdom and our staff costs and best use of that resource, I have been shutting my mouth in the sales room more and more. Lo and behold if I don’t say anything neither do the clients and lately I reckon I would have dropped 90% of my art load on my staff. In a loss leader model this is significant. I pride myself that we provide quality as good as it gets and this has not been eroded by this move.

Lastly you may have heard of Tony and Chris’s war veterans’ portrait initiative. What a great idea, and the premise of it being an archival gift to the nation even better. These men and women are fast disappearing as they get in some cases very old. Think about this, and if you can contribute, know a vet, or even want to contact a local R.S.A. to find your subjects then get amongst it. Provide these people and all New Zealanders with a legacy based on the real talents that we have. I see this as a challenge to tell a real story about these brave people, their memories and the impact of losing their emotional innocence so early, and how it has impacted their lives. Their actions provided a future of freedom of choice for those of us that followed.

Remember then in your day-to-day activities, that all the things that pressure us or bug us in some way are the result of choices we make. Laura and I now take Mondays off, so that we can spend time together making the right decisions, that benefit us and the business. We found Mondays were never great business days (people always too busy) and we sort of feel naughty and a bit special sitting at some lovely sunny table with a drink and a menu in hand enjoying a hard won bit of time to ourselves.

Photography is an awesome way to make a living; I just got distracted writing this with a big hug from a happy client picking up. Take the time this break to consider what will help make you happy in your work / life balance. We weren’t born to work that’s for sure, but if your work gets you hugs then it doesn’t feel like work at all.

Russell Hamlet NZIPP Portrait Director

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

Wedding Directors Report

Executive Updates

PRO REPORT this month has been spurred on by my own business experiences of going through very important step of having our business name and logo trademarked. There is no doubt in my mind that we should have done this years ago! This month I have invited Angela Searle and Kate Giddens from Baldwins - one of Australasia’s leading Intellectual Property Law firms – to write for Pro Report and educate us. So that we may all gain a greater understanding of why you may consider taking the step of having your brand Trademarked. Perhaps you have already done this – but are you sure that you are covered to the extent that you really should be?

Katherine Williams NZIPP Wedding Director

BUSINESS TRADEMARK Your name is your business identity and consequently integral to your business success. However, little time may be spent considering whether you should register your trade mark, and whether you go it alone, or seek the advice of a trade mark professional.

What is a trade mark?

A trade mark is any “sign” that identifies and distinguishes the goods or services of one trader from those of other traders. A “sign” is interpreted very broadly to encompass more than just a word or logo. For example, trade mark registrations can be obtained for distinctive smells, sounds, shapes, or colours. Examples of such unusual trade marks include The Warehouse’s “Where everyone get a bargain” melody, the colour purple for Cadbury, the shape of Coca Cola’s glass bottle, and Farmer’s Trading Company’s firework/burst animation.

Trade marks are often classified in categories of generally increasing distinctiveness, namely a trade mark can be considered to be (1) generic; (2) descriptive; (3) suggestive; (4) arbitrary; or (5) fanciful. Categories 3-5 are deemed inherently distinctive and registrable because their innate nature serves to identify a particular source of a product. Examples of distinctive marks include APPLE computers, NIKE sports goods and GOOGLE search engine. In contrast, generic marks are those have become a synonym for a particular good or service and consequently they cannot be registered as trade marks (eg ASPIRIN, KEROSENE). Similarly, trade marks that are merely descriptive of a good or service are not inherently distinctive or registrable (eg CHRISTCHURCH GREENGROCERS, BEST SOAP).

Your business is probably only known in the market by reference to your trade mark, which could be your personal name, the name of your business or your brand. Once you have a good name, and you’ve invested time and money in it, you don’t want anyone to also start using it, misuse it or exploit it.

You can obtain rights in your trade mark by: •

building up a reputation through use over a period of time; and/or

•

registering your trade mark.

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Wedding Directors Report Continued

DECEMBER 2013

It is not a requirement to register your trade mark, and can be seen as an additional expense when establishing a business, or indeed in the course of the business. However, registration clearly places a stake in the ground to your claim of ownership. Protection of your trade mark is also much easier, and cheaper if registration is achieved early, before any issues arise.

Why register a trade mark?

There are numerous reasons to protect your trade marks through registration.

The most important are: •

Registration protects a company’s name and/or logo, which is often a company’s most valuable asset.

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The goodwill that resides in a registered trade mark adds value to your business and can increase substantially as the mark becomes established in the market.

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By registering your trade mark you can prevent others from using your business identity which can lead to confusion for your customers and damage your reputation.

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Protection afforded to a registered trade mark will deter others from trying to imitate or piggyback on your brand’s success.

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Registration also gives its owner a statutory right to sue for infringement without the need to prove that they have a reputation in the trade mark.

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A registered trade mark is a defence to infringement and therefore registration decreases the likelihood of another party claiming that your trade mark infringes theirs.

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You gain the exclusive right to use the trade mark in relation to the claimed goods and services throughout New Zealand for 10 years, or indefinitely if renewed.

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The Trade Mark Register is publicly searchable. A registered trade mark can send a warning to others of your rights and deter other businesses intending to register the same or a similar trade.

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A registered trade mark is a key asset and a piece of personal property.

Like all property, a trade mark be sold, licenced or used as security to raise capital.

What happens if you don’t register?

You are not legally required to register your trade mark to use it. But, by not registering your mark you stand to lose out on the legal protection and other benefits listed above.

An unregistered mark is also harder to protect because you must rely on the law of passing off (which prevents one trader passing off its goods/services as those of another) or take proceedings under the Fair Trading Act (which prevents misleading or deceptive conduct in trade). Such actions can be more difficult to prove and can involve lengthy and costly litigation.

Why use a trade mark professional to help register your trade mark?

Engaging a trade mark professional to help register your trade mark will ensure you apply for the broadest protection possible to protect your brand, now and in the future.

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Executive Updates

DECEMBER 2013

Identify the trade mark to be filed to ensure the best monopoly is sought A trade mark professional can help you identify the all trade marks that should be registered, the best form to register these in, forewarn you of any potential issues and work through solutions.

Draft a suitable description which will define the scope of the monopoly The monopoly granted to a registered trade mark is defined by the description of goods and/or services applied for. The Trade Marks Register uses a special classification system which categorises all goods and services into 45 classes. A trade mark professional will help identify and classify all goods and services that the trade mark may be used on or in relation to now or in the future. A trade mark professional will be able to draft a description that will provide the broadest claim to a monopoly in the trade mark.

Conduct a comprehensive search Before using, or applying to register, a new trade mark it is highly recommended that a trade mark professional conducts a search to assess the availability for use and registration of the trade mark.

The results of the availability search will help to decide if the trade mark you have chosen can be used without infringing somebody else’s rights, and whether the proposed new trade mark can be registered (hence more easily protected). A trade mark search is an important part of the risk management process when adopting a new trade mark.

Searching the New Zealand Trade Marks Register can be time consuming and confusing. Your mark does not have to be identical to one that is already registered. It may be enough that the marks are similar and the goods or services are related.

A trade mark professional is familiar with what with could be an issue, and how to deal with these from the outset. There could also be unregistered trade marks that have acquired common law rights of which you need to be aware. After all, not many of us would be keen to write our own will, file our own tax return, or self-diagnose an illness.

The law surrounding trade marks is not as easy as it first appears. A trade mark professional is well experienced, and can help avoid costly mistakes, the wrong protection and potential changes of trade mark. It does cost money to register your trade mark, and to engage a professional. However, this cost is likely to be far less than if you are unprotected and a problem arises. Think of your investment as insurance for your brand’s identity.

Angela Searle is based in Christchurch and is a director for Baldwins Law Limited and has been specializing in Trademark Law since 1996.

W: www.baldwins.com/angela-searle/

Wellington based Kate Giddens advises on Trademark availability, infringement issues, copyright, passing off and the Fair Trading Act. W: www.baldwins.com/kate-giddens/

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Honours Council Report

DECEMBER 2013

Opportunity…

Last month I wrote about “becoming a judge”, and more importantly paving the way to becoming an “A-list” judge. At the end of the article I also mentioned that Honours was keen to run some sessions for both newer judges and those out there aspiring to be judges.

Subsequent to this, we have had a fantastic offer from Mr Ian Poole (one of our most respected judges from Australia) to come across and run some “judges’ training sessions”. Though we have yet to approach them, we are hoping that each of the regions will help support Honours to bring Ian across, so members around the country can benefit and learn from his vast knowledge, skills and incredible ability to “read” images.

These sessions will not only be of value for those interested in judging, but also for those interested in entering the awards. Who better to learn from about what a judge looks for in an award-winning image and how an image is assessed. To assist us with planning, please send through an email to register your interest, so we can gauge numbers and locations.

Fairness in judging …

While we are on the subject of judging, I’ll continue on this theme by commenting on the thought process and practices behind how judges are selected and how the system operates, in order to create as fair a platform as possible when it comes to print judging.

Photography can generally be described as a subjective medium however, the aim for any judge is to be objective in the way they assess an image.

Moving past a style of imagery one “likes” can be challenging, but a good judge is able to look beyond any biased and assess an image on its own merits. So we see this as being an essential quality towards making the judging process as fair as possible.

Selecting a pool of judges for the awards, and a particular category, is very much a juggling game, with the aim of having a mix of both experienced judges joined by a small number of new or newer judges. Each judge is chosen based on their individual skill set in a particular photographic genre, or the ideal being across multiple genres.

A good judge should be able to judge any category (genre), not just the one they immerse themselves in on a day-to-day basis. Why? Because they have a broad photographic perspective and sound grasp on photographic (art) language and visual literacy. Where a judge is assessing work outside his/her normal practice this helps brings balance and equity to the judging panel; as they don’t bring any perceived bias or agenda to the panel, adding to maintaining fairness in the judging process.

Constructing the judging panel itself, a process more often carried out by the Panel Chair and Assistant Panel Chair, is another link in the chain towards demonstrating impartiality when it comes to the judging process. In selecting from the pool of category judges, it is important to have a good balance of skill diversity and experience at any point in time.

An ideal panel is a mix of judges who all bring something different to the judging panel. This is the reason the panel is made up of five judges, to ensure a variety of views are taken into consideration through the scoring system.

Scoring is often followed by healthy debate. When judges find themselves poles apart in their scoring, the process provides an opportunity for a judge to

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

Executive Updates

challenge an overall score and put across their own perspective on why they scored a print in a particular way. Following this debate all judges are able to re-evaluate their original score, and, based on comments during the debate, enter a new score.

Based on the need for a diversity of opinions, an ideal judging panel would comprise a blend of the following: •

An “A-list” judge, who brings a broad range of knowledge and skills.

•

A new/newer judge, who will often bring a fresh perspective and possess the ability to listen to more experienced judges (while still maintaining a sense of integrity for their own viewpoint).

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A judge who has strengths around assessing the technical aspects of the work.

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A judge who is strong in assessing the aesthetic and communicative aspects in the work.

The final aspect towards achieving fairness is in the judging system itself.

This comprises a complex range of algorithms that factor in and minimise/ eliminate any possible manipulation by judges through their scoring/rescoring.

In addition, judges are also rotated, where a panel judge will be swapped out for another judge in the category pool. This happens for a number of reasons: •

To provide the judges with a break, to ensure those on the panel are giving all their attention to the work being assessed (judging requires a lot of ongoing concentration).

•

The system “notifies” the Panel Chair/Assistant Panel Chair that the work of a judge (or that of a person whose work they know well) is coming up to be judged. A key point to note is that all work is judge anonymously, where judges on the panel do not know the author of the work.

•

A judge excuses him/herself because they feel they are not able to provide an unbiased point of view on the work.

The system we have in place for the Iris Awards, and is mirrored in the Australian Awards, has been tried, tested and modified over the years. The constant aim throughout is in having a system that offers fairness and an equal playing field for all those who enter.

In addition to all these factors, there are additional steps implemented by Honours behind the scene, carried out to bring as much fairness as possible to the system. I hope that this information clarifies and dispels some of the myths and misperceptions around the judging process, so you can be assured that every print you enter is given the respect and fair treatment it deserves.

As this is the last Honours article for the year, on behalf of the Honours Council, including Ollie Dale, Blair Quax and Tony Stewart, I want to wish you all a safe and enjoyable Christmas and holiday break. I also hope that you are able to take some time out, reflect on the year that has been, become inspired for the year ahead, and set in motion the steps needed to achieve the goals you strive for in 2014.

Signing off for 2013, and what a year it has been!

Kaye Davis - GMNZIPP, MAIPP, MCGD Chair of the NZIPP Honours Council PRO REPORT Member Magazine of the NZIPP

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NZIPP News

DECEMBER 2013

NZIPP News Q Submission Dates 2013

New Members mbers.....

me Welcome to our new al – Waikato BoP ion Matt Leamy – Provis al – Wellington Jason Mann – Provision

For those who aren’t qualified yet it’s time to start planning for your Q submissions in 2014. Once successful your member profile will appear in the Find a Photographer function on the NZIPP website, and you’ll be able to work towards NZIPP Accreditation.

ers Qualified Membwly . qualified members....

Q submission dates for 2014 are...

r ne Congratulations to ou Linda Baylis – Wedding Toni Larsen – Wedding

March 4th, 2014 July 1st, 2014 November 4th, 2014

Olivia Spencer-Bower it Kim Hamblin – Portra

For more info see the Q Programme under Quick Links on the NZIPP website.

– Portrait

– Portrait Martin Bentley – Smith rtrait Michelle Phillips – Po

bers Accredited Mem ers..... wly Accredited memb r ne Congratulations to ou Southland Ben Arthur – Otago/

The Changing Face of NZ Professional Photography Industry - Survey Results Find NZIPP on Facebook - check out the links below....

Thanks for your support of my survey report. It clearly shows the virtues of being active in NZIPP from a networking and financial side.

NZIPP - National

Here is the link to the download page… http://andrewwhyte.com/ photography-industry-survey.htm

• NZIPP - Auckland/Northland Region • NZIPP - Waikato/BOP Region • NZIPP - Central Districts

Regards

• NZIPP - Wellington Region

Andrew Whyte www.andrewwhyte.com 07 544 2669 or 027 509 5983

• NZIPP - Canterbury/Westland Region • NZIPP - Otago/Southland Region

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

NZIPP News

Epson/NZIPP Iris Professional Photography Awards 2012

Jackie Ranken - NZ Photographer of the Year 2012

IRIS PROFESSIONAL PHOTOGRAPHY AWARDS 2009 - 2012 BOOKS

Principal Sponsor

Epson/NZIPP Iris Professional Photography Awards 2009

Iris Award books are produced annually by the NZIPP from the award winning entries submitted every year. The books showcase all the major award winners, as well as all the Gold, Silver, and Bronze winning images from each year. The books have been published in conjunction with BLURB and ISSUU and are available in three different formats: •

hardcopy/print - available via Blurb’s print on demand service. The book is a 20 X 25cm landscape format, with a hardcover & dust jacket, printed on Premium Lustre finish paper. Each book can be purchased via Blurb’s print on demand service. Prices vary depending on the book size.

•

eBook on iPad - available via Blurb’s ebook service for downloading to an iPad. eBook’s can be purchased for $24.99 USD via Blurb’s eBook download service.

•

online book/magazine - a low resolution version is available to view online for free via Issuu’s digital publishing platform .

Paul Gummer - NZ Photographer of the Year 2009

Principal Sponsor

Epson/NZIPP Iris Professional Photography Awards 2010

Tony Carter - NZ Photographer of the Year 2010

Principal Sponsor

Go to the NZIPP website (www.nzipp.org.nz, and click on the Iris Awards tab followed by Iris Awards Books) for more information and download links for each of the three options.

Epson/NZIPP Iris Professional Photography Awards 2011

Richard Wood - NZ Photographer of the Year 2011

Principal Sponsor

PRO REPORT Member Magazine of the NZIPP

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NZIPP News

DECEMBER 2013

NZIPP News WE NEED YOUR HELP WITH A PRETTY AMAZING PROJECT......

NZIPP - RETURNED SERVICEMEN DOCUMENTARY PROJECT 2014 Want to know more....?

Let’s start with the original idea.... a while back a Facebook thread talked about the role of the NZIPP. The value, benefits, and what makes us different. From that discussion we sowed a seed of an idea, and over the last few months we have nurtured a seedling.

But really, we want to grow an oak tree.

The idea was to develop a worthwhile charitable project that NZIPP members could participate in to re-establish/reinforce the importance and value of professional photography in New Zealand.

A project that would help promote the NZIPP professional brand in the face of an increasing number of amateur photographers, as well as supporting a worthwhile project that is part of who we are as New Zealanders.

After some discussion it was decided that NZIPP members were the ideal people to develop a compelling pictorial record/archive of New Zealand’s returned servicemen and women, especially our rapidly diminishing ranks of WWII veterans. When complete the NZIPP would gift the images to the nation for the purpose of a national archive, as well as looking at exhibition and publication options for the images to coincide with the W100 celebrations in 2014, and the Gallipolli 100th anniversary in 2015.

This is a now or never project - as time is running out for these veterans. Many NZIPP members we have already spoken to are keen. The NZIPP Board¬ is keen. The NZ RSA is keen. So we need to find out if you are keen as well?

Here’s what we need you to do.......

• photograph a returned service person in the lead up to the next ANZAC Day (April 2014) on a pro-bono basis.

You can shoot as few or as many servicemen as you want.

•

we will ask for a set image piece, that will provide consistency across all contributors, but we will also give you free reign to produce any other work as you see fit.

•

provide high res files to the Project Co-ordinator as soon as possible after the shoot.

What’s in it for you.....

• a chance to give back to your local community at both a professional and personal level.

•

you can leverage this opportunity for personal work, awards, or promoting your brand. You retain copyright (licensing NZIPP and associated organisations for image use).

•

to be able to promote yourself with the local media in relation to this project. This is a perfect chance to generate exposure for you and your business, through a genuine PR exercise that is a win - win at every level. This project provides you with a unique opportunity for FREE exposure, as well as a chance for the NZIPP to raise the profile of professional photography in NZ.

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

NZIPP News

•

the opportunity to add value to your NZIPP membership by strengthening and promoting the NZIPP brand.

•

having your photography as part of a national legacy that will commemorate our history for decades to come.

The NZIPP will provide each photographer with a full intro pack to guide you, including model releases, style guide, examples etc.

Is this project pretty cool or what?

We are really excited about what NZIPP members might achieve with this project. As a members led initiative, we want as many members as possible to be involved. With this project we want to grow a bloody big oak tree that you all can be proud of. Individually you may contribute just one leaf, but together as a group of professionals we can gift a unique artistic legacy to our country before it’s too late. Your institute needs you for this important project.

To get things rolling we are wanting to build a database over the next few weeks of willing NZIPP photographers to sign up for the Returned Servicemen Documentary Project 2014. So if you are keen email Megan at info@nzipp.org.nz by the 12 Dec 2013. Include in your email your name, address, mobile, and what town(s) or RSA area(s) you may be able to cover. We will get back to you early in the new year to get the project underway.

Many thanks, Chris Traill (Auck) / Tony Stewart (Chch)

Jock McPhail - Christchurch WWII tank commander, Italian campaign, Aged 95 years Image © Tony Stewart

PRO REPORT Member Magazine of the NZIPP

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NZIPP News

DECEMBER 2013

Ilford Diary December 2013

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Canterbury/Westland Regional Christmas Party

10

Waikato/BOP Regional Awards & Christmas Party

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Auckland/Northland Regional Christmas Party

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Otago/Southland Regional Christmas Celebration

Kindly sponsored by

TBC Wellington Regional Christmas Party

January 2014 February 2014

TBC Otago/Southland Regional Meeting 20

Canterbury/Westland Social Meeting

12

Auckland/Northland Regional Meeting

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Canterbury/Westland Regional Meeting

TBC Wellington Regional Meeting TBC Otago/Southland Regional Meeting

March 2013

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Q Submission - Closing Date

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Auckland/Northland Regional Meeting

TBC Otago/Southland Regional Meeting

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

CLICK ON A DIARY ENTRY FOR MORE INFORMATION.

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PRO REPORT Member Magazine of the NZIPP

Regional Updates

DECEMBER 2013

Regional Updates Upcoming Meeting…

Auckland/Northland Regional Christmas Party Venue: The Longroom, Ponsonby, Auckland Date: December 11th, 2013

Auckland/Northland Region As 2013 draws to a close it’s nice to finish the year with a highly successful event. This years Tonic turned out to be a great day for all, with over 40 people in attendance. We split everyone into 3 groups to experience 3 distinctively different workshops. Talia Stephens shared some of her secrets to Pin Up photography and posing while Luke White showed us some of the secrets to great product photography and Amber and Isaac de Reus gave us a glimpse into creating stunning wedding portraits. I’m sure everyone who attended walked away with something.

We believe that continual education is an essential part of being a professional. It’s also a great way to stay ahead of the game and important factor to ensuring a long and prosperous career. Planning has already started for next years event, which I’m sure will be even bigger!

Now onto the fun part, December is the month where we look forward to Xmas, not only that it’s also the time to host our legendary Xmas party. So make sure you pencil Dec 11th into your calendars. This year we’re back at the Longroom in Ponsonby and we would like to invite any NZIPP member to come along. As always it promises to be a big night with plenty of selfies and embarrassing material to post on Facebook, see you all there.

And finally on behalf of the Auckland committee we would like to wish everyone a Merry Xmas, and we look forward to a full schedule of events, meetings and outings in the New Year.

Gino Demeer Auckland/Northland - Regional Chairperson

Images by Gino Demeer

PRO REPORT Member Magazine of the NZIPP

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DECEMBER 2013

Regional Updates

Regional Updates Upcoming Meeting…

Waikato/BOP Regional Awards & Christmas Party Date: December 10th, 2013 Venue: Hobbiton, Middle Earth

Waikato/BOP Region As part of our November Meeting, Andrew Whyte presented his University of Waikato survey results “The Changing Face of the New Zealand Professional Photography Industry - A Financial Perspective” Answers to Questions like…

• What are the current benchmarks on prices, revenue, profits & return on assets?

How does this compare to 2007 • Are we spending too much on new equipment?

• What is the effect of the internet, social media & other marketing techniques?

• Has the effects of social media been positive or negative financially to the professional photography industry?

• What are the methods, perceptions, status, beliefs & intentions of industry participants?

• What have been the effects of the digital age on photography business performance?

• How do awards & institute participation affect perceptions & performance?

Andrew says 142 photographers responded to this study, & supplied financial information, perceptions & price points. The study was supervised by Waikato University & sponsored by the NZIPP. A preview video & the full report can be downloaded from… http://andrewwhyte.com/photography-industry-survey.htm There’s also links to a discussion forum on Facebook.

Our Guest Speaker was the very talented Bianca Duimel - who entertained us with her honest & unassuming manner to life & business. Bianca showed us how she approaches a concept including the piece by piece dissecting of THAT infamous hot air balloon image - this is one creative gal! BIG thanks to Bianca - you certainly had us all captivated & inspired!

We are all VERY excited about our upcoming NZIPP Waikato/BOP Regional Awards & Christmas Party to be held at Hobbiton on 10 December. With everyone dressing up to “middle earth” theme - there’s sure to be great stories & happenings at the Shire! Stay tuned till next year & we will reveal all…

Merry Christmas to all NZIPP members,from the “Middle Earth” Waikato/BOP Region.

Alana Dresner Waikato/BOP - Regional Secretary

Hobbiton - Middle Earth

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

Regional Updates

Wellington Region Put your soul into your work. Guard your heart.

NZIPP Classic Wedding Photographer of the Year, Danelle Bohane, joined us in Wellington and presented to 30 enthusiastic and eager local photographers. It was a presentation full of passion, love, and came from the heart.

We took a few learnings from her presentation, and thought I would summarise my 5 key takeaways below: 1) Get out of your comfort zone Danelle mentioned this at the start, and various other stories helped back this up - she wasn’t scared to push herself, to try things that made her uneasy.

2) Everyone has something to offer Reminds me of Sergey Brin, who tries to learn at least one thing from every person he meets. You can learn something from anyone and everyone. All meetings are opportunities.

Danelle Bohane presenting at the Wellington meeting

3) Networking Danelle’s community, the photographers (and other people) she surrounds herself with, are vital.

4) Knowing someone is easier to photograph them Whilst we don’t need to be best buddies with our subjects, building up a relationship will certainly make your job easier. You’re in the person game as Danelle put it, “People are what matters”. She works hard to build a great relationship with her clients.

5) An experience Danelle likes to think she offers an experience, rather than simply a service.

It’s a big distinction.

Jason Naylor Wellington - Regional Chair

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

DECEMBER 2013

Regional Updates Nelson/Marlborough Region It may come as a bit of a surprise to some that there is a NZIPP region called Nelson and Marlborough. Indeed, it may actually be a surprise to some of the members here as the “group” has been distinctly low-key (read: subterranean) for a long time now. But there is a core of members – well, two who would like to see that change and for that we need help.

Steve Hussey and I meet on a regular, informal basis to discuss professional photography in Nelson, our trials and tribulations, triumphs and ambitions.

We swap advice, offer encouragement, lend each other gear and suggest ideas for shoots.

We also have built a (very small) trusted network between ourselves where we are more than happy to share clients. If one of us has a request that we cannot meet due to prior engagements, we can confidently pass on that work knowing that our recommendation for a fellow NZIPP member will be honoured with the professionalism we would deliver ourselves. This, we agree, is at the top of the list of reasons to join NZIPP and has earned both of us lots of great feedback, even though we personally didn’t do the work!

In a region that is blessed with/ suffers from well over 100 people making at least part of their living from photography, a means for differentiating between all those folks and their cameras is a big thing. As with most regions, I suspect, there are some great photographers and some very, very poor ones engaged in rather dubious practices. I always make my clients aware of the existence of NZIPP: I’m trying hard to build the ‘brand’ of NZIPP in Nelson and Marlborough as I know it is a very valuable one around the country, so why not here?

And so, all you current members: please, please, please get in touch / reply to my e-mails and give us a hand! Get involved and start to get more out of your membership. Steve and I aren’t Cartier-Bresson or Gerry Ghionis but we have some experience and have taken some great photographs and we know you have too. We can pool that collective talent for the benefit of all, attract more members and make new friends if you are willing to invest just a bit of your time and creative energy.

Hope to see you soon….

David Chadwick Nelson/Marlborough - Regional Chairperson E: david@davidchadwick.co.nz

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

Regional Updates

PRO REPORT Member Magazine of the NZIPP

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Industry News

DECEMBER 2013

Photo Competitions The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

Entries Close: 21st March 2014 The 9th Annual Black & White Spider Awards is now accepting entries. With 132 title awards and exposure to the biggest names in photography from the Tate in London, Fratelli Alinari, Heffel Fine Art, Camera Work, FoMu, FTM Advisory to Baudoin Lebon in Paris - it’s your opportunity to be recognized as the best in the industry.

Click here for more information.

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PRO REPORT Member Magazine of the NZIPP

DECEMBER 2013

Corporate Members

Industry News PRO Photographer App Check out the web’s latest photography app PRO Photographer. It allows photographers to browse in-depth features on the craft and business of photography while keeping up with a best of the blogosphere in one free app.

Download the iPad app at https://itunes.apple.com/app/pro-photographer-for-ipad/id675858687 and for iPhone: https://itunes.apple.com/app/pro-photographer/id662782098

Corporate Members A special thank you to our Corporate Members for their continuing support:

PRO REPORT Member Magazine of the NZIPP

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NEW ZEALAND INSTITUTE OF PROFESSIONAL PHOTOGRAPHY

www.nzipp.org.nz