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member magazine AUGUST 2010 / V.05


Contents

AUGUST 2010

Executive Updates 04

Letter from the Editors

05

Wedding Directors Report

06

Commercial Directors Report

09

Portrait Directors Report

10

Honours Council Report

Infocus 2010 12 Infocus Registrations 12 Infocus Timetable 13 A word from our Principal Sponsor Cover Image: © Michel Perrin Silver - Creative Category Epson / NZIPP Iris Professional Photography Awards 2009

NZIPP News 15

Welcome to New Members

15

Q Submission Dates

15

Web Profiles for Qualified Members

Regional Updates 16

Central Districts Region

17

Canterbury / Westland Region

The Missing Links 18

Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT is a publication of the NZIPP © NZIPP 2010. All rights reserved.

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PRO REPORT Member Magazine of the NZIPP

Malcolm Somerville

Events 19 Infocus 2010

Ilford Diary 20

Diary Dates for 2010


Contents

AUGUST 2010

Contents Special Offers 21 Epson/NZIPP Iris Professional Photography Awards Book 2009 21

The Lighting Workshop

Photo Competitions 22 EYEcon Photographic Competition 22 Masters Cup 2010 22 NZ Geographic Photographic Competition

Industry News 23

Health & Safety

Joining NZIPP 23 Membership

Corporate Members 23

Thank you to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

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Letter from the Editors

Letter from the Editors

AUGUST 2010

This month, we are delighted to have a new monthly contributor, Malcolm Somerville from Central Districts. Having written for a number of years for The Photographers Mail, D-Photo and other publications, plus being an past NZIPP President, and current Honours Council member Malcolm comes well qualified! Check out Malcolm’s article, The Missing Links on page 18. Did you miss out on the July 30th “Early Bird” deadline for Infocus 2010, Queenstown? If so, you still have a chance to register because we’ve extended our “Early Bird” deadline by one week, to August 6th. So register now and save yourself $100!! As well as being in the draw to win a Epson Stylus Photo TZ710W Printer, RRP: $399.00. Don’t miss out - there are only 36 days to Infocus 2010! We look forward to seeing you in Queenstown

Kind regards

“Don’t miss out there are only 36 days to Infocus 2010! We look forward to seeing you in Queenstown.”

Arna Wahl Davies & Nerida Ramsay NZIPP Marketing & Development

The NZIPP is now on Facebook - check out the links below....

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NZIPP - National

NZIPP - Auckland / Northland Region

NZIPP - Waikato / BOP Region

NZIPP - Wellington Region

NZIPP - Canterbury / Westland Region

PRO REPORT Member Magazine of the NZIPP


Executive Updates

AUGUST 2010

Wedding Directors Report

5 Lame Reasons For Not Entering The Iris Awards..... 1. “I don’t want to enter until I know I can do well” This is a pretty lame reason because no one ever knows for sure they’re going to do well. If you wait until you feel sure you’ve got a gold you may never enter. And then you’ve missed out on a fantastic opportunity. Besides which, just the process of entering & submitting will raise your game, so you’ll be more likely to do well next year. And this is particularly true if you’re able to sit in on a day or two of judging. 2. “I don’t think I’m good enough” You know what? Don’t just take your own opinion on that - get a second opinion! If you’re right you’ll know what to work on & what if you’re wrong? In my opinion the whole judging process is the best photography education going, & it’s yours for the price of a flight & a nights accommodation.

“The value to your business is huge if you snag an award or two, or a category, or even the big kahuna”

3. “I can’t afford it” At some point I think you have to choose to back yourself. Money spent on entries is an investment in your own improvement, & also in your own marketability. The value to your business is huge if you snag an award or two, or a category, or even the big kahuna (depending on where you’re at)...but you have to be in to win. While we’re on the topic, let’s talk about the real size of that investment. I bet you have at least $1000 worth of CF cards right? Because you ‘just have to have them’. That’s true, but I reckon professional development & peer recognition fall into the same category if you’re serious about your photography business. 4. It’s not real work, it’s all created specially for awards. And anyway, it’s all about Photoshop not photography. To me the Iris Awards are about pushing your creative boundaries & going beyond what you do everyday. So it’s not everyday work, it’s not bread & butter...it shouldn’t be. There are other awards for that. It’s about showing control over tools available to you as a photographer, including planning, visualisation, lighting, capture, manipulation & printing. 5. Art is so subjective, how can you possibly judge it objectively? Just because not everyone can tell the difference between a shiraz & a merlot, does not mean that there is no difference. I’m just sayin’. Sometime it is hard to guess what the judges were thinking when you look at the galleries on the website, but more than anything that’s a good reason to sit in on the judging this year & hear their thought process for yourself. And the judging system is based on a panel of 5 humans (although you might not think so when they give your favourite print 68) so there is subjectivity built in & no one is pretending otherwise. But at the end of the day you can be sure of three things; •

The standard will be high, & it will be higher than last year

The winners will deserve their wins, & their images will blow you away

If you enter (whether it’s the first time or the fiftieth) you will learn something & your business will benefit.

Nicola Inglis NZIPP Wedding Director PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Commercial Directors Report

AUGUST 2010

Photographers are a creative bunch who like good design, form & function. Unsurprisingly, the proportion of photographers that use Apple computers is much higher than in the general population. As well as using Macs, photographers tend to also be very keen on the other iWant products, the iPhone and iPad. In June Apple officially unveiled its fourth phone incarnation, named not surprisingly iPhone 4. It’s officially shipping in New Zealand now but due to overwhelming demand stores are out of stock. Two weeks ago we also saw the iPad finally ship here. If your torn between which to buy, my advice is buy both. I’ve been using an iPad since April and love it. Think of it as an iPod touch but with screen real estate more like a laptop. If you are wanting a portable computer to crunch raw files on the road, buy a laptop, otherwise for traveling, sitting on the couch web surfing, emailing, reading eBooks, education for the kids, games or even for work buy an iPad. For photographers iPhone 4 is the best version yet. 5MP camera, better low light performance, records 720p HD video that you can edit & publish online from the phone itself. With these new products I thought I’d share some ideas of a few apps available from Apple’s App Store that are helpful to photographers. Some are free, others require money but most are under $10 Air Sharing - If you’re like me, half your devices memory is empty; put it to work & store documents & pictures on it. This app allows your device to be connected to your computer as a network drive (think of it as a wireless flash drive). You then copy files to it via drop & drag, or using a web-browser. Does require that both devices are connected to the same WiFi network. Also lets you view the files on the device. Good for storing & showing clients portfolios. Cool fx/Photo fx - Made by Tiffen (the filter people) some very handy image treatments available similar to some Nik Software filters. Also try CinemaFX for similar results. EasyRelease - Take a photo of a model, add their details, ask them read your model release & sign on the screen. It’s then emails you a PDF of the completed & signed document. Insanely cool idea. A new Aussie made app called iRelease has just come out that apparently offers similar functionality but haven’t purchased it yet. Expositor - a very handing app that very cleverly shows the relationship between ISO, shutter & aperture, plus has a handy EV guide for those times that you can’t take a light reading. A very good tool to teach novices how these values all relate & work together. f/8 - One of the better depth of field apps out there.

FaceBook - Change your status & check out the latest NZIPP news at facebook.com/NZIPP Google Earth - Do an aerial recce of your next shoot or just check out your neighbours place without leaving your seat & it’s all free.

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PRO REPORT Member Magazine of the NZIPP


AUGUST 2010

“As well as using Macs, photographers tend to also be very keen on the other iWant products, the iPhone and iPad ”

Executive Updates

PhotoCalc - Calculates depth of field, hyperfocal distances, flash exposures, sunrise/sunset & more. Light Painting - A wee app that displays a round circle on your screen that slowly transitions through the colour spectrum. Try a dark environment, tripod, camera on bulb & your can have some great fun plus get interesting effects. Good luck trying to explain how it works & why you got the end result of ribbons of colored light to your partner. Photographers do speak a foreign language. Photo Shootout - A game that you play photographer, go on shoots with models, put you images in a agency, get big royalty cheques, visit the camera store to buy more gear. This game is created in some parallel universe where it seems easy to make money in photography. A giggle but really probably best that you save your money. Sol - A very simple but effective calculator that graphically shows sunrise/sunset times for a given location. Lets you choose between civil, nautical or astronomical dusk settings which in lay terms adjusts just how dark the sky is, suggest for photography you select nautical. Sun Seeker - Another sun location finder, this amazing app uses augmented reality. What does this mean? It uses the GPS in your iPhone to work out where you are, the digital compass to sense which way you are facing, and the accelerometer to measure if you are looking up or down. Add in a live feed from the built in iPhone camera & you get an amazing app that shows a real world scene, & overlays information about where the sun will be in the sky at a given time. It also displays the suns path as it travels across the sky at the winter & summer solstice. Very handy app for photographers wanting to know exactly where & when the sun will be at a certain point in the sky. My only gripe is that you must actually be standing in the spot that you want to check out the info for. An app you have to see to believe. SwankoLab - Allows you to develop (pun intended) chemical formulas in a digital darkroom & watch the magic as it processes in the dev, & then pegs up the print to dry. The only thing missing is the smell of the chemistry. Tilt Shift Gen - Make your world a bit smaller with tilt/shift effects from any image on your phone. Twitter/TweetDeck/Twitterrfic - For uber social networkers a.k.a. twits. These Twitter apps each have pros & cons. TweetDeck is fantastic on the iPad as you can display all your feeds in multiple columns. And finally a few apps that aren’t just useful for photographers, but still cool. GeorgeFM - Stream music from New Zealand’s best music radio station over the interweb. Flight Control - The original “line drawing” game. You play air traffic controller & land planes. Immensely simple idea, but insanely addictive. Create an account & share your top scores with the world. You can compete against other users over Bluetooth or WiFi. PRO REPORT Member Magazine of the NZIPP

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Executive Updates

AUGUST 2010

Commercial Directors Report

Even better is the HD version on the iPad which even allows 3D flying. My favorite game when my five year old isn’t using it (BTW she can easily land over 50 planes now. A real plane spotter in the making!). For those of you who are more of the boating kind try Harbor Master, same idea but on the water. Lux Touch - A game of Risk for those of you interested in world domination. mPass - Air New Zealand’s booking and check-in app. Breeze throughout the airport in seconds. The app displays a 3D barcode for your booking at that can be read at the kiosk or the gate. No bags? No problems, just turn up before they lock the doors, scan your phone & you’re flying. Best part is it’s free, you just need to be an Airpoints member to use it. Smack Talk! - You talk to your phone and a animated animal repeats every thing you say, Guaranteed to keep kids entertained for hours. Try explaining to a bi-lingual five-year old how the puppy knows Russian. tvGuide - A great app by a NZ developer. Displays scheduling for most free to air channels, never need to use a paper or leave the couch when planning your nights viewing. If you know of any other good apps for photogs let me know or start a discussion on the NZIPP Facebook page.

Richard Linton NZIPP Commercial Director

P.S. In true Steve Jobs style...just one more thing...Apple put iMovie for iPhone on the App store over the weekend. Using an iPhone 4 you can now shoot movies in HD, edit them and share them all from your phone. A must have app, the only catch is you need an iPhone 4 as earlier phones don’t have the processor horsepower to run it Check out this rough video shot in about 15 minutes just after dusk to test it all out http://www.youtube.com/watch?v=x-3PyGCNSM&feature=youtube_gdata. Uploading from the app is only lo-def but you can export and upload in 720p hi-def using a computer.

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PRO REPORT Member Magazine of the NZIPP


Executive Updates

AUGUST 2010

Portrait Directors Report

“We have a fill the bottle mentality. We fill one day before we open another, and we try not to book beyond two weeks ahead”

Most of our membership are one person outfits by the sound of it, and as I have mentioned in the past this is a challenge. However having said that, it’s a kind of wonderful chance to maximise a lifestyle that is not available to most selfemployed people. Being time / task efficient is the key. At first we are kind of desperate for any type of money producing activity, i.e. shooting or selling. This puts us into an inherently vulnerable situation, where without thought you can let your clients stuff your life up if you don’t exercise some controls. When I first started as a photographer I let my clients run my life. They almost always demanded my most valuable time because I gave them open-ended options. With experience I have learned to compartmentalise if you like my activities. If you are happy to shoot on a Saturday (and I’m not anymore) don’t say “What Saturday would you like?”, but “I have space on this Saturday or this one which would you prefer?”. Humans like a choice of either or, and respond perfectly every time. They have been given a choice so they are not corralled, and don’t get pissed off .The secret is that you are better off filling up one Saturday a month at a time. Four sittings on one day, is better than one on each day. If you only get four Saturday sittings a month then take three Saturdays off, and have fun with your loved ones on the other Saturdays. Same goes during the week. Only offer the days you want to work. Mondays are in my experience not good money making days, so we plan, do marketing, make bookings etc etc. No physical client contact per se. We have a “fill the bottle mentality”. We fill one day before we open another, and we try not to book beyond two weeks ahead. This invariably means we are usually busy each week because we have controlled it, not our clients. Because we get rewarded relatively highly for what we do (even those who don’t charge that much), squeeze it, and cruise for the rest of the week. Remember to value yourself, and if you can’t be money rich for a while make sure you are time rich. I have always considered real wealth to be measured by personal freedom, not toys. If we can get both then great!!!

Russell Hamlet NZIPP Portrait Director

PRO REPORT Member Magazine of the NZIPP

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Executive Updates

Honours Council Report

AUGUST 2010

Just over one month to go and for the first time we are able to give you the judging schedule well in advance for this years Iris Awards. We highly recommend you come to Queenstown & listen to the judging critiques, as this is the best print education you can be offered anywhere in the country. For the first time we are also able to list the judges so you can see for yourself the high standard of judges we have available this year. Make the most of this great opportunity to learn from the best & experience the print judging process first hand. Then stay on a little longer & attend the Infocus Conference & all it has to offer.

Wednesday 08 September Room A: 6.00pm – 8.00pm Judges Briefing Thursday 09 September Room A: Chairing: Marg Straw, Gerald Wilson, Tonia Wilson Room B: Chairing: Bob Tulloch, Ollie Dale, Terry Wreford-Hann Room A: 9.00am - 6.00pm, Student / Assistant: Judges: Jackie Dean, Lester De Vere, Jo Grams, Russell Hamlet, Jackie Ranken, Johannes Van Kan, Robert Piccoli, Donna-Marie Smith, Sarah Beaufoy, Chris Trail, Greg Wilson Room B: 9.00am - 12.30pm, Commercial / Advertising: Judges: John Crawford, Jackie Dean, David Patterson, DiederIk Van Heyningen, Tony Whincup, Dean Mackenzie, Derek Cook, Chris Coad, Terry Wreford-Hann Room B: 12.00pm - 3.00pm, Travel: Judges: John Crawford, Anthony McKee, David Patterson, Ian Poole, Tony Whincup, Kaye Davis, Dean Mackenzie, Derek Cook, Chris Coad, John Doogan Room B: 3.30pm - 6.30pm, Editorial / Photojournalism: Judges: John Crawford, Anthony Mckee, David Patterson, Ian Poole, Diederek Van Heyningen, Tony Whincup, Kaye Davis, Dean Mackenzie, Derek Cook, Chris Coad, John Doogan Friday 10 September

Room A: Chairing: Marg Straw, Tonia Wilson, Terry Wreford-Hann Room B: Chairing: Bob Tulloch, Gerald Wilson, Nick Servian Room A: 9.00am - 5.00pm, Landscape: Judges: Tony Carter, Jackie Dean, David Patterson, Ian Poole, Jackie Ranken, Diederek Van Heyningen, Tony Whincup, Kaye Davis, Chris Coad, John Doogan, Greg Wilson Room B: 9.00am - 5.00pm, Portrait: Judges: Tony Carter, John Crawford, Jo Grams, Russell Hamlet, Anthony McKee, Johannes Van Kan, Robert Picolli, Donna Marie-Smith, Sarah Beaufoy, Dean Mackenzie, Chris Trail, Derek Cook

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PRO REPORT Member Magazine of the NZIPP


Executive Updates

AUGUST 2010

“Make the most of this great opportunity to learn from the best & experience the print judging process first hand.”

Saturday 11 September Room A: Chairing: Terry Wreford-Hann, Marg Straw, Gerald Wilson Room B: Chairing: Nick Servian, Tony Stewart, Ollie Dale Room A: 9.00am - 4.00pm, Wedding: Judges: Tony Carter, Lester De Vere, Jo Grams, Russell Hamlet, Johannes Van Kan, Robert Picolli, Donna Marie-Smith, Sarah Beaufoy, Chris Trail, Greg Wilson Room A: 4.30pm - 6.00pm, Wedding Album: Judges: Tony Carter, Lester De Vere, Jo Grams, Russell Hamlet, Robert Picolli, Donna Marie-Smith (still to be confirmed) Room B: 9.00am - 1.00pm, Illustrative: Judges: John Crawford, Jackie Dean, Anthony McKee, David Patterson, Ian Poole, Jackie Ranken, Diederek Van Heyningen, Tony Whincup, Kaye Davis, Dean Mackenzie, Derek Cook, Chris Coad, John Doogan Room B: 1.30pm - 5.30pm, Creative: Judges: John Crawford, Jackie Dean, Anthony McKee, David Patterson, Ian Poole, Jackie Ranken, Diederek Van Heyningen, Tony Whincup, Kaye Davis, Dean Mackenzie, Derek Cook, Chris Coad, John Doogan Sincerely, Mike Langford Chairman NZIPP Honours Council which includes: Bryan Isbister Shelley Amerio-Higgins, Stuart Riddell and Malcolm Somerville.

PRO REPORT Member Magazine of the NZIPP

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Infocus 2010

AUGUST 2010

Infocus 2010 Earlybird Registrations Extended to 6th Aug 2010 Due to an overwhelming number of requests, we have extended Early Bird registrations to Infocus 2010 Conference for one week till the 6th August 2010.

9 - 14th September 2010 Millennium Hotel Cnr Frankton Rd & Stanley St Queenstown

Click here to view the Infocus 2010 Registration Brochure, which includes the complete programme, speaker profiles, information on accommodation, social programme etc. At Infocus this year you get two full days of conferencing by international speakers Michael Grecco, Graham Monro, Robert Piccoli, plus off-site workshops, day catering (including a winery tasting), entry to the industry exhibition, and two social functions all for just $295.00. REGISTER ONLINE NOW AT WWW.NZIPP.ORG.NZ

The Iris Awards 2010 Online Entry functions will be available from the 4th August 2010. Entry information and Conditions are available online at www.nzipp.org.nz under the Infocus tab & Iris Awards menu items

timetable Thursday 9 September

EVENT Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day one

Friday 10 September

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day two

Saturday 11 September

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day three Happy Hour in the evening

Sunday 12 September

Infocus Conference - Day one Welcome Reception in the evening

MONDAY 13 SEPTEMBER

Infocus Conference - Day two Gala Awards Dinner in the evening

Tuesday 14 September

Specialist Masterclass

The NZIPP would like to extend their gratitude to the following organisations for their generous support of Infocus 2010: Principal Sponsor

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Platinum Sponsor

PRO REPORT Member Magazine of the NZIPP

Gold Sponsors


Infocus 2010

AUGUST 2010

Principal Sponsor

A Word from our Infocus 2010 Principal Sponsor We are proud to sponsor this year’s NZIPP Infocus event in Queenstown. Epson’s support for the NZIPP over five years is part of our ongoing & natural dialogue with photographers & exhibitors, helping them to showcase their creative excellence in the best possible way. Epson has supported the NZIPP Infocus event since 2005, & the support has grown with the event. Apart from the workshops, exhibition & other programme activities held during the conference, the NZIPP Infocus event offers an important meeting place for photographers & photo industry people to sharing knowledge & expertise in an inspiring & competitive atmosphere. By sponsoring the NZIPP, Epson is reinforcing its commitment to NZ professional photographers &, just as importantly, affording opportunities to those individuals entering the professional ranks. Sponsorship, however, is only one part of Epson’s much broader programme of supporting photographers in their ongoing efforts to achieve photo print perfection. The results of those efforts have contributed to the development of Epson’s award-winning products. The latest addition to the 880 range of large format printers using awardwinning UltraChromeK3® with Vivid Magenta pigment inks is the compact & competitively priced Epson Stylus® Pro 3880 for creative professionals such as graphic designers & advanced-amateur to professional photographers, media agencies & small businesses. The innovative print engine design of the Pro 3880 gives it a footprint compact enough to operate comfortably in small office & studio environments where space is at a premium. The Pro 3880 will print gallery quality photos for professional & amateur photographers, colour accurate proofs for design studios, media agencies & printing companies, & ready to frame enlargements for photo studios & photographic stores. We are glad to announce that Epson’s award-winning large format inkjet printers, the Epson Stylus Pro 7900 & 9900 have achieved 98%*1 coverage of the PANTONE MATCHING SYSTEM®, as evaluated & certified by Pantone LLC. PANTONE is the definitive international reference for selecting, specifying, matching & controlling ink colours. With the ability to achieve 98% coverage of PANTONE colours, industry professionals using Epson printers have a great deal of freedom when producing designs, proofs, & final images. It also enables designers to accurately reproduce corporate & brand colours & use a wide variety of PANTONE spot colours. This certification reinforces the superb colour accuracy of the Epson Stylus Pro printer range, & gives designers, photographers & printers the highest level of confidence when working on colour critical projects.

Silver Sponsors

Bronze Sponsor

PRO REPORT Member Magazine of the NZIPP

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Infocus 2010

AUGUST 2010

Infocus 2010 We are pleased to announce that one of these printers – the Epson Stylus Pro 7900 (RRP: NZD$10,682) will be the main prize at the Epson / NZIPP Iris Professional Photography Awards this year, rewarding the photographer who will take out the NZ Professsional Photographer of the Year 2010 title. We are inviting you to enter the awards & to take advantage of this year conference programme featuring seminars from local & world class photographers. Epson will be providing practical demonstrations at the Epson stand on how to get the best photo results from digital cameras to scanners, using the Epson Perfection® V700 scanner & the A3+ Epson Stylus® Photo R2880 printer. Epson products on display at the stand will include: Epson Stylus® Photo R2880, Epson Stylus® Pro 3880, Epson Stylus® Pro 4880, Epson Stylus® Pro 7900, Epson Stylus® Pro 9900, Epson Stylus® Pro 11880, Epson Perfection® V700 Photo scanner. www.epson.co.nz

www.epson.com.au

*1 98% coverage of PANTONE FORMULA GUIDE® solid coated palette based on Epson Proofing Paper White Semimatte printed with Epson printer driver at 2880x1440dpi. PANTONE® coverage may vary when printed with a third-party RIP. PANTONE® and other Pantone LLC trademarks are the property of Pantone LLC.

The Professional’s Professional Introducing the Epson Stylus® Pro 3880 and UltraChromeK3® Ink with Vivid Magenta. Featuring a three black inkset, the Pro 3880 delivers outstanding tonal range, especially in black and white prints. What’s more, the addition of Vivid Magenta and Vivid Light Magenta expands the colour gamut, making it easier to reproduce difficult colours. So if you’re looking for exceptional tonal range, an ultra wide colour gamut and durable photographic prints that last 406 years,* look no further than the Epson Stylus Pro 3880! * For more information visit www.wilhelm-research.com www.epson.co.nz

NOW WITH VIVID MAGENTA

Epson Stylus® Pro 3880

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PRO REPORT Member Magazine of the NZIPP

9/03/2010 11:49:19 AM


NZIPP News

AUGUST 2010

NZIPP News Q Submission Dates

For those who aren’t qualified yet there is still one more Q Submission date in 2010. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website. Mark the Q submission date in your diaries & start planning now!

bers Welcome to New Memry/Westland

ional – Canterbu Simon Baker – Provis Westland visional – Canterbury/ Andrew Carswell – Pro stland We ry/ erging – Canterbu Kirsty Macdonald – Em nd stla al – Canterbury/We Erin McLean – Provision P visional – Waikato/BO Quinn O’Connell – Pro n gto ional – Wellin Wendy Smith – Provis visional – Auckland Pro Aaron Goodwin – vider – Auckland hool – Education Pro Sc TV & Film as Se South

Wednesday 10 November 2010 For more info see the Q Programme under Quick Links on the NZIPP website.

Web Profiles for Qualified Members As a membership benefit, NZIPP Qualified members are entitled to a profile & gallery listing in the Find a Photographer function on the NZIPP website. Potential clients using the Find a Photographer function will first search by region, then by qualification (Commercial, Wedding, Portrait – remember you’re only listed in categories in which you have a Q). If 10 listings come up, & only two have galleries loaded to grab that buyer’s attention, guess who’s going to get the job! In addition those that have galleries loaded will appear at the top of the results list, & those who don’t have galleries will appear at the bottom - so loading your profile and gallery is really worth the effort. Don’t delay – login to the NZIPP membership system using your member ID & password, & go to the Q Profile tab of your membership record. Check out the Help pages for guidelines on how to use the new system, & don’t forget to save & submit your new profile. Once submitted your profile is queued & will be available online once approved. This is not an automated task so can take up to 24 hours.

PRO REPORT Member Magazine of the NZIPP

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Regional Updates

AUGUST 2010

Regional Updates Central Districts Region Introduction to the Moving Image from you HDSLR Wednesday 04 August, 10.30am - 12.30pm A big idea that will drive growth in our industry. Now two years since the Canon 5Dmk2 was launched at Photokina 2008. It has had some quite inspiring yet fundamental impact on our industry & the television/film industry. The Canon EOS ‘family’ of HD capable 5Dmk2, 7D, 1Dmk4 plus others such as the 500D and 550D all shoot 1080P. The Nikon 720P capable cameras range from the D500 to the D3s. So ‘barriers to entry’ are very low, particularly where you own an existing set of lenses. Already there is huge activitybeing carried out by existing filmmakers, plus stills shooters migrating to the new media. Every type of moving and still media has adopted these cameras...validating their use, making your involvement validtoo. But there are some fairly steep learning curves in technology, postproduction and being able to “tell a story”. There are many great websites and blogs to feed your interest... here is an item typical of what Planet5d are running...join there list and get news ‘everyday’ such as the following that discusses what photographers are doing to addmovement to portraits. Take a look at this site and look over their blog, Stillmotion are a Canadian firm, involved in still and moving production. They are also currently running an introduction to video roadshow for Canon in North America. Look at what they do and how they leverage fees for video of weddings. And see still and video clips. Now learn some basics… Learn how it all can work, hear actual photographer experiences. Mark Bellringer of New Plymouth, already a video producer has now incorporated the 5Dmk2 and 7D into his business. Mark will show them, plus accessories and show some of his work and demonstrate workflow. Even if you use Nikon, Sony or Panasonic the core opportunities and operations are common. The reality is that the demand for moving images by all client types will grow very fast. With websites plus new devices such as iPhone and iPad hungry for moving content, you must be there! Being held in conjunction with UCOL BAVI video Lecturer Mel Edmon To be held at Square Edge, Church Street, Palmerston North No Charge = BYO Coffee / Tea RSVP please for directions: primestk@xtra.co.nz

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PRO REPORT Member Magazine of the NZIPP


Regional Updates

AUGUST 2010

Canterbury / Westland Region The July meeting for the Canterbury / Westland branch was our yearly Regional Print judging. This evening gives members and students a chance to show, and have judged, work that they are considering entering in the upcoming Iris Awards. Because of the time available, constructive comments are made on all of the images, providing useful learning to the author and the rest of the audience. Close to 50 people attended, and 40 images were judged on the night. The old (circa 1986) judging system was recovered from the store and functioned perfectly! The region sponsors two prizes on the night in honour of Dick Poole - the highest scoring image by a member with a Q, and the highest scoring image by a member without a Q. The former, with a score of 87 (Silver Distinction), was won by Johannes van Kan, and the latter by Anna Hansen, a student on Christchurch Polytech’s photography course. Anna’s image was also the second highest scoring image overall - a high achievement for someone still studying. Thanks to the judges on the night: Deborah Aspray, John Doogan, Stephen Goodenough, Jo Grams, Bryan Isbister, Dean Mackenzie, Ken Morrison, Stefan Roberts, Tony Stewart, and Johannes van Kan. Also a big thanks also to Stephen Goodenough for the use of his studio! David Watkins Canterbury/Westland Regional Committee

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The Missing Links

AUGUST 2010

The Missing Links Written by Malcolm Somerville

The Missing Links will apply a few years of experiences, observations, people networks & my continuously culled list of 945 Bookmarks. The aim is to add context to what we do, look past next season, encourage enquiry, encourage discussion, signal new opportunity & at the same time reduce global warming by not harming a single tree.

Photo of Malcolm Somerville

In June 2008 I was with 30,000 others in Las Vegas in 103 degree heat attending the InfoComm trade show as part of my James White Study Grant. A lot of emerging trends were being demonstrated which I presented in August that year at Infocus in Tauranga. 3D was big as everybody wanted a piece of the action & Phillips even demonstrated a 3D monitor that didn’t need funny glasses. We know how fast that has moved since then, even at Harvey Norman! But do we really understand what 3D really is all about? As imagemakers we need to be part of the conversation because just as moving images are already part of our capability (if not already part of our professional practice), so too will other media configurations extend our opportunities. More than that, it means our clients are really immersed in that new media ... it is part of their world & in particular their children’s world. This week Val Morgan, Australasia’s largest cinema commercial agency showed advertisers their 3D plans & at the same time showed New Zealand’s first 3D cinema ad (for Mini), - produced by Digipost & adapted from 2D to 3D by Park Road. Watch the 2D version on youtube here: It’s all about consumer expectation & consumer experience. As photographers we interface with commercial clients & consumers, & need to remain part of what is relevant to them. We need to remain knowledgeable & ‘in control’. We need to be seeking opportunities that interface with their visual needs. Now, to extend your knowledge & perhaps dispel a few misconceptions, visit Mark Schubin’s website. Mark is often quoted, & has a well regarded technology overview that covers a range of topics in emerging media, & he digs under the hype. The attached is a PowerPoint presentation he made in April at NAB. It places 3D into some sort of order, & explains why it has a way to go yet! While you’re on his site have a poke around at some of the other discussions. August 2008 was also important as Photokina was the launching platform for Canon’s 5DmkII & the Nikon D90. Both with HD video capability.... Canon with 1080p & Nikon with 720p. So began an evolving series of cameras & firmware upgrades, plus photographers & filmmakers pushing every boundary to achieve remarkable results from basically very low cost equipment. It bought to our industry what the Red One took to the motion picture industry..... and still promises to do in the stills industry. The phenomena has also lit a fuse under the website and blog industry & coinciding with all this has been a plethora of information that is feeding news, product reviews, trends & training all day, every day. Take a peep at the Canon focussed blog which in turn links all over the place. At Infocomm in 2008 there was another trend taking place that’s also arrived amongst us more by stealth - Digital Signage. Handicapped a bit by the economic downturn, but now seen everywhere.. retail, banks, museums.. street signage is moving to big LCD & particularly LED panels. Volume is driving cost down, demand for quality content is going up, for you, opportunity knocks. Don’t forget that as with large prints, you need to show what you want to sell. Finally an interesting piece on the Bron Blog which is another ‘must visit’ site. Titled Back to the Future in Photography, it reminds us that “we had in fact reached that futuristic date when Marty McFly slammed the Delorean into gear & sped up to 88MPH propelling himself from 1985 to July 6, 2010!” So keep an eye on what InfoComm & Photokina highlight this year to know what you may be doing next year. Perhaps the impact of Apple’s iPad will be the step-change that alters the game completely?

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PRO REPORT Member Magazine of the NZIPP


Events

AUGUST 2010

Image by INfocuS keyNote mIchael grecco Š

Events

PrINcIPal SPoNSor:

epson/NZIPP Iris Professional Photography awards 9-11 September, QueenStown

the annual Iris awards celebrate the creative excellence of professional photographers in New Zealand. this is your best opportunity in 2010 to gain wide spread exposure by becoming an award-winning photographer. entry is open to all professional photographers, with judging held in an open forum over three days. come along and see the best of New Zealand photography. New Zealand Institute of Professional Photography

Infocus conference

12-14 September, QueenStown

the premier professional photography conference, which includes two days of international and local speakers, industry exhibition, off-site practical workshops, Iris awards gallery, social functions, masterclass and gala awards dinner. the programme includes international celebrity photographer michael Grecco, australian Wedding and Portrait photographers Graham monro and robert piccoli, alongside a variety of local photographers and business experts.

for more information visit: www.nzipp.org.nz

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Ilford Diary

AUGUST 2010

Ilford Diary August 2010

September 2010

04 NZIPP Q Assessment Closing Date 10

Waikato/BOP Regional Meeting

Kindly sponsored by

November 2010

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Waikato/BOP Regional Meeting

10 NZIPP Q Assessment Closing Date

11 Auckland Regional Meeting

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Canty/Westland Regional Meeting

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Canty/Westland Regional Meeting

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Wellington Regional Meeting

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Closing date for Epson / NZIPP Iris Professional Photography Awards Print Judging

09-11 Epson / NZIPP Iris Professional Photography Awards - Print Judging 10 NZIPP AGM, Millennium Hotel, Queenstown 12-14 Infocus 2010 Conference, Millennium Hotel, Queenstown

October 2010

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Canty/Westland Regional Meeting

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Waikato/BOP Regional Meeting

13 Auckland Regional Meeting 18

Canty/Westland Regional Meeting

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Wellington Regional Meeting

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

Click on A DIARY ENTRY for more information.

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PRO REPORT Member Magazine of the NZIPP


Special Offers

AUGUST 2010

Special Offers Epson / NZIPP Iris Awards Books 2009 NZIPP is taking orders for the 2009 Iris Awards Book. This book will be soft cover, to keep the costs to a minimum and there will only be one print run. To secure your copy, please email Fiona: Email: info@nzipp.org.nz Cost: $135.00 + postage and packaging ($15.00) including GST Orders must be provided by Friday 06 August.

The Lighting Workshop By Richard Poole For anyone interested in photographic lighting this book written by the late Richard Poole is a must have. Richard was a talented & passionate photographer. He supported the NZIPP over the years as Commercial Director, Honours Chair, & NZIPP Gold Award recipient. This book is the cumulation of many years experience with photographic lighting. The NZIPP have acquired a few of these books for sale to members. The books supplied by his estate, are from the last batch printed, & once sold there will be no more available. Special Price to Members $65 (includes GST and Postage & Handling) Contact Veronica with your credit card details, or send a cheque to: Veronica Boa NZIPP Treasurers Office P O Box 27277, Christchurch P: (03) 960 9801 E: vee@boa-ca.co.nz

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Photo Competitions

AUGUST 2010

Photo Competitions

The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

EYEcon Photographic Competition Registration Closes: 1 September 2010 The search is on for New Zealand’s most talented budding photographers in the 2010 Canon EYEcon photographic competition. Canon EYEcon 2010 will give tertiary photography students and apprentice photographers the chance to win an enviable prize package of Canon product and cash as well as the unique opportunity to gain experience, insight and inspiration by spending a day with each of the country’s four top photographers, to be announced later in 2010. For more details visit: www.canon.co.nz/EYEcon

Entries Close: 1 September 2010 Celebrating its 5th year, Photography Masters Cup is the leading international award honouring colour photography. This celebrated event shines a spotlight on the best professional and amateur photographers in a prestigious annual contest and globally webcast event. Last year’s Photoshow attracted over 40,000 viewers from 154 countries who logged on live to see the Winners Gala. With a collective Jury of the world’s most recognized experts from National Geographic Channel to Christies in New York, the Masters Cup is the industry’s most authoritative and important photographic event for color photography and brings to light the best work of the year as nominated by the esteemed international panel. Click here for more information.

Entries Close: 21 September 2010 New Zealand Geographic is inviting amateurs, professionals and students alike to demonstrate their skills with a camera in the country’s most prestigious photographic competition. $6000 in cash is up for grabs...Start snapping. Three main categories showcase the extraordinary natural and cultural riches that make New Zealand unique. The New Zealand Geographic Photographer of the Year, sponsored by Nikon, will be picked from these entrants, as will the Young Photographer award, sponsored by Getty Images (for entrants under the age of 21 on Sept 30, 2010). All photos must have been shot after Sept 30, 2007, and within New Zealand territory—including New Zealandadministered Pacific and Antarctic dependencies. Click here for more information.

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PRO REPORT Member Magazine of the NZIPP


Industry News

AUGUST 2010

Industry News Health & Safety in Contracting Situations If you are in business and contract people or businesses to do work for you, then you will have duties as a principal under the Health and Safety in Employment Act 1992. Check out the Department of Labour’s new guidelines to help principals to contracts to meet these requirements.

Corporate Members A special thank you to our Corporate Members for their continuing support:

Joining NZIPP The New Zealand Institute of Professional Photography represents all areas of professional photography in New Zealand, and through our focus on education, advice, and a wide range of membership benefits we will help you improve the success and vitality of your business. As a member of the NZIPP you will have the support, networking opportunities, and camaraderie of your peers within the photographic industry. It will also add credibility for clients that you are a member of professional organisation. If you would like to apply to become a member of NZIPP, click here to view detailed membership information and application forms.

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New Zealand Institute of Professional Photography

www.nzipp.org.nz


NZIPP Pro Report - Aug 2010