NZIPP Pro Report - April 2011

member magazine APRIL 2011 / V.12

Contents

APRIL 2011

Executive Updates 05

Letter From the Editors

06

Portrait Directors Report

08

Wedding Directors Report

09

Commercial Directors Report

10

Honours Council Report

NZIPP News Cover Image: © Stephen Goodenough - FNZIPP Silver - Illustrative Category Epson / NZIPP Iris Professional Photography Awards 2010

11

Welcome to New Members

11

Q Submission Dates

11

Q Workshop Dates

12 Infocus 2011 Update

Workshops 13

Lets Talk Business

Ilford Diary 14

Diary Dates for 2011

Regional Updates 15 Auckland Region

Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT is a publication of the NZIPP © NZIPP 2011. All rights reserved.

2

PRO REPORT Member Magazine of the NZIPP

16

Waikato/BOP Region

17

Central Districts Region

18

Wellington Region

19

Canterbury/Westland Region

Contents

APRIL 2011

Contents Member Profile 20

Adam Buckle - MNZIPP

The Missing Links 22 Malcolm Somerville

Photo Competitions 25

Ocean Views

25

The Pano Awards

26

Canon AIPP APPAs

26

The Art of Photography

27 EYEcon

Business Update 28 Employment Law Changes

Corporate Members 29

Thanks to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

3

APRIL 2011

SuSan Siu

LiSa Gane

Sacha KahaKi

Cherished Memories

Choosing a photographer is one of the most important decisions to be made when planning your wedding day. Long after the ceremony is over and the cake is eaten, the photography is the only lasting record of your important day, so it’s vital to choose wisely.

The New Zealand Institute of Professional Photography (NZIPP) is the only qualifying body for professional photographers in New Zealand. The NZIPP has over 360 members across New Zealand and has a stringent membership criteria.

You don’t get a second chance to create great images.

Visit www.nzipp.org.nz, click on Find a Photographer to view qualified wedding photographers in your region.

New Zealand Institute of Professional Photography

www.nzipp.org.nz 4

PRO REPORT Member Magazine of the NZIPP

Letter from the Editors

APRIL 2011

Letter from the Editors

Thank you to everyone who sent us such kind messages over the time of the February earthquake here in Christchurch, it was much appreciated.

On the left page you’ll notice one of the new advertisements for the NZIPP, which we have featured in the latest issue of the Bride and Groom magazine. Thank you to the NZIPP members featured for the use of their photos in these adverts. With these adverts we are working on showcasing the importance of using a NZIPP photographer to wedding consumers.

Infocus 2011 organisation is well underway, with this week being spent meeting sponsors, finalising speakers, and completing the Infocus programme. The Infocus Committee has been working on creating a programme that we are sure will appeal to all photographers.

The new NZIPP Brand Guidelines will be ready shortly, and this will provide a great opportunity for qualified members to take a look at their current branding and ensure it includes NZIPP. Our aim is to encourage all qualified members to use the NZIPP logo in their branding, and to build on strengthening our image and professionalism.

Happy Easter to everyone! Hope you get time for some well deserved relaxation, along with spending time with family and friends. Plus partaking of loads of chocolate!

Arna Wahl Davies and Nerida Ramsay NZIPP Marketing and Development

Follow the NZIPP on Facebook - check out the links below....

•

NZIPP - National

•

NZIPP - Auckland / Northland Region

•

NZIPP - Waikato / BOP Region

•

NZIPP - Wellington Region

•

NZIPP - Canterbury / Westland Region

PRO REPORT Member Magazine of the NZIPP

5

Executive Updates

Portrait Directors Report

APRIL 2011

Sometimes along the way of being a member of the NZIPP, people question the value of return on their subs to our wonderful organisation. Having been a member for 20 years, I am obviously coming from the converted angle.

The trauma of last month, in the lives of our colleagues in Christchurch is beyond my imagination. Heartening though, was the fabulous way in which Richard Linton selflessly opened his studio as a place of respite for his fellow photographers, and even more heartening was that many chose to get together there and share the burdens each surely must have had.

NZIPP is more than an organization to me, but a family where we can and do help each other where necessary, whether it be educationally or as has been demonstrated in extraordinary situations. Well done Richard, and good luck to all of you in Christchurch. I would also like to tip my hat to our president Craig, whose sensitive and proactive leadership in this time was awesome. A flurry of activity and his ideas will result in further gestures from NZIPP to aid our members in Christchurch. Proud of you mate.

Sorry I missed last month’s directors report, just too pre – occupied keeping businesses on track and the challenges of teenage kids!! How the worm can turn in a couple of months. Last time I was feeling a little smug about better efficiencies and margins etc (which still exist), and consequently got a little too laid back. Don’t know about you guys but we have had a pretty slow start to the year shooting wise. Luckily though the sales have been solid for those that bought. However we all know the apple wouldn’t have looked as good without Eve.

“As I challenge myself and you, would you choose yourself in your marketplace?”

My biggest failing in business is that I am reactive not proactive. Having done a couple of presentations around the country lately I can see that this is not a problem for some of you. If it is, chasing the tigers tail is crazy for me and you. God knows why I don’t market extra hard when the times are good and capitalize on the cream. What the hell I suppose you are what you are. With my back against the wall so to speak, I come out swinging and historically seem always to get by at a reasonable level. There is no avoiding marketing at some stage, and just today I got a database of 5000 new potential clients via a national company. This is going to be a good one for me and the start of a long fruitful relationship I feel, because the management have enjoyed my style and what I can deliver. I sweated unnecessarily over will they or wont they for too long, and necessity made me pull finger and it finally happened. The worst that can happen is a no and we move on to another target. Why do we procrastinate?

During my presentation in the BOP I was alerted to and challenged by the state of consumer behavior there. Regarding how photographers can secure bookings, for especially weddings but I guess portraiture too. It seems the new computer age has resulted in a deterioration in the standard of contact / communication with individuals in the marketplace. Clients just Googling and querying on price only makes it difficult for a photographer to impress at that early stage.

6

PRO REPORT Member Magazine of the NZIPP

Executive Updates

APRIL 2011

This is basically a gate-keeping scenario that we have to get past somehow.

The best situation is to get a “one on one” obviously, so special attention has to be paid to the language you choose to use in your websites, Facebook etc. Apart from the standard ranking techniques (key words etc), you must impress with emotive language that identifies your point of difference, and challenges the notion of buying on price alone. Challenge them to call you at least, as our game is a visual one and seeing is believing. Use phone techniques that we have already discussed in the past.

There was varying opinion about displaying your prices on your sites. My gut reaction would be to entice with hero shots and maybe a standout offer that creates a call to action. There is no doubt that “something for free“ is a beast here to stay, but a loss leader can be very effective and I have no problem using it myself. Maybe a free couple shoot, or a couple of mum’s albums or whatever. Offering free digital files is something that should be left for negotiation I believe. I hate this whole e-mail bullshit as the only communication, so if they ask do you give this or that away, don’t drop your pants straight away. Mention that your service is a comprehensive one and that typing cannot do it justice. Everything is possible, just give me a call and I can answer any questions you may have.

If your hero shots are of a good standard, they will attract a response, remember a picture speaks a thousand words. Look at how the others are doing things, especially the more successful ones, and do it to the same standard with your own twist. As I challenge myself and you, would you choose yourself in your marketplace? Have a brave month.

Russell Hamlet NZIPP Portrait Director

PRO REPORT Member Magazine of the NZIPP

7

Executive Updates

Wedding Directors Report

APRIL 2011

All of a sudden there’s a nip in the air, the evenings are darker, and you need an extra layer in the mornings. All of a sudden the hard drives are getting full, and but the calendar is thinning out. I’m always a bit sad to notice Autumn’s arrival, sad to observe the end of wedding season approaching.

Am I shallow if I deal with this by digging out my favourite boots and buying a winter dress? Ok, call me shallow then; I prefer to think of it as stimulating the economy :-) But Autumn also brings a little more time to contemplate and evaluate.

Autumn is QUESTIONS AND LISTS time.

Questions like: •

What did I do well this season?

•

How did I push my boundaries?

•

In what ways am I better than I was? (and is it time to adjust the prices accordingly?)

•

Where did I come unstuck?

•

And what systems can I tighten up so I don’t come unstuck next season?

•

What do I want to learn now that I have some time?

•

And holy cow, what am I going to do for the Iris Awards which is only 4 mths away?!

If one of your ‘off season’ goals is to get your Q, then there are some workshops happening soon to help with that. On Monday 11 April we are at Ollie Dale’s studio in Auckland, and the following Monday (the 18) we’re at Nick Servian’s studio in Wellington. Email me (nicola@nicolainglisphotography. co.nz) for details if you’re keen. And if you can’t make it to one of those dates / locations email me anyway because we might be able to sort something else out. The next Q deadline is 17 May. Meanwhile I’m making myself another list. This is what it looks like so far:

I hope you get to enjoy some Autumn-y down time!

Nicola Inglis NZIPP Wedding Director

8

PRO REPORT Member Magazine of the NZIPP

Executive Updates

APRIL 2011

Commercial Directors Report

A month ago NZ was still coming to terms with the immediate aftermath & shock following the Christchurch Earthquake. It’s been like living in some weird dream or some alternate reality, but this is real & we have to get used to it.

The month or so following has personally been one of extremely mixed emotions. We sustained more damage at home this time (Repairable? Yes. When? Who knows?), & luckily nothing structural at work. We helped numerous photographers out with gear & facilities, had some tenants do a runner, & many clients who had booked jobs suddenly cancel or had to change plans. But the single hardest thing was the loss of three people I knew in building collapses, including a good family friend who worked in the PGC building. Making an AV tribute for her funeral was the hardest job I’ve done in a long time.

The Civil Defence TV advertisements say that you need to be prepared to “Get Thru” (the ads we’ve all seen…..& ignored…..don’t worry we all did!). If you missed them here’s a link to remind you.

It says you need food & water for 3 days. Trust me this is a minimum. After a few days basic distribution channels had opened up again throughout Christchurch, & to be honest food, water, & fuel weren’t in as short supply as some media made out, getting to them however was more of a challenge.

What you can’t prepare for however is the total & immediate collapse of normality. Power was out, broadband & computer networks not working, mobile phones were overloaded, many roads were munted. The gridlock was almost instant & it made Manhattan look like a public holiday. Stories of people walking home through liquefaction were common. I had grabbed a generator from the studio so we had power at home, most of Christchurch didn’t have this luxury. That first night we had the neighbours over to watch the news & drink the last of the cold beer. I have relatives on a Christchurch hill that didn’t get power on for three weeks, water took four!. Their only contact with the “outside world” was basically the radio.

The lesson learnt is not to take things for granted. What is normal & today, may not be so tomorrow. When you suddenly find you don’t have power, water, or sewerage, the roads are impassible, & you have to queue for petrol, food, or LPG - your priorities suddenly change. Of course some are worse off than others.

There are still dozens of fellow photographers that cant access their homes or work premises due to dreaded “red stickers” or being in the “Red Zone” cordon.

This month you’ll be getting your NZIPP subscription notice. You’ll note a box to make a donation towards your fellow Christchurch colleagues subs. It’s up to you if you do make a donation, but I can assure you that anything that you give will be greatly appreciated by the Christchurch members.

While you are preparing to “Get Thru”, another bit of advice you probably take for granted is the safety videos on planes. On a lighter side I recommend you check out the new Air NZ ones here.

I’ll certainly be paying attention when on the plane to Rotorua for the Let’s Talk Business seminar on 5 April. If you haven’t booked see Page 13 or http://www. facebook.com/NZIPP for details.

Richard Linton NZIPP Commercial Director PRO REPORT Member Magazine of the NZIPP

9

Executive Updates

Honours Council Report

APRIL 2011

It’s time once again to begin thinking about the Epson / NZIPP Iris Awards.

This year they’re being held at the Rotorua Convention Centre in Rotorua, between the 4 - 6 August 2011. The Call for Entries document is ready & waiting on line for you to look at, with the online entries being open at the beginning of June. Please read the entry information carefully before making your online entries as a few details have changed.

Due to the initiative of Bryan Isbister we now have two Portrait categories:NZIPP Classic Portrait Award Photographs may be of single subjects or group portraits e.g. babies, young children, parents, grandparents, animals etc. Photographs must be single capture images, with no retouching that materially affects the authenticity of the document. Traditional adjustments for exposure, contrast, & colour are allowed, as is minor facial retouching or removing of incidental elements within the image. In other words, it has to be real!

The judges of this category will have high expectations, especially since many of them do this type of work themselves on a daily basis! Max. 4 images per entrant. The winner will receive a crystal trophy & $500.00.

NZIPP Creative Portrait Award Photographs taken with the intention of capturing & illustrating people’s character or identity. This category is for creative & interpretive portraits.

There are no restrictions as to the type of portrait entered. Composite images & the use of post-production techniques are acceptable. Max. 4 images per entrant. The winner will receive a crystal trophy & $500.00.

All the previous categories remain from last year, apart from ‘Institute of the Year Award’, which has now been discontinued.

This year we have also changed the lighting output for the judging lights from F 2.8 @ 60th second at 100 ISO, to F 2.8 at 30th second at 100 ISO. It was felt that having such bright lighting for the judging process, caused problems later when those same images were viewed in different media, ie magazines or the Touring Print Exhibition, where some images appeared dark & muddy. It’s hoped that this change will resolve that problem.

So please view your own images under these lighting condition before entering them into this years Iris Awards.

Please also note that online entries are now closing a week before the actual print delivery deadline.

•

Closing date for online entries: 4.00pm, Monday 25 July 2011

•

Closing date for delivery of entries: 4.00pm, Monday 1 August 2011

On a final note I wish to personally thank Brian Isbister for all his energy & support while on the Honours team. Due to the Christchurch earthquake, Bryan is no longer able to give his full attention to the Honours Council & has resigned his position. As a result of this & other future changes to the Honours Council, I would like to welcome Ollie Dale & Kaye Davis onto the Council, we look forward to your youth & exuberance as new members.

Sincerely,

Mike Langford Chairman - NZIPP Honours Council - On behalf of the Honours Board including: Shelly Amerio-Higgins, Stuart Riddell, Malcolm Somerville, Ollie Dale & Kaye Davis.

10

PRO REPORT Member Magazine of the NZIPP

NZIPP News

APRIL 2011

NZIPP News Q Submission Dates

New Members mbers for April:

For those who aren’t qualified yet it’s time to start planning a Q submission in 2011. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website.

Welcome to our new

me

land al – Auckland/North Daryl Drake – Provision land rth No d/ al – Aucklan Hope Taylor – Provision ts – Central Distric Sarah Pape – Student al – Waikato/BOP Lorna Smith – Provision Westland erging – Canterbury/ Danielle Colvin – Em land al – Auckland/North Chris Botha – Provision

Mark the Q submission dates in your diaries & start planning now!

Tuesday 17 May 2011 Tuesday 30 August 2011 Tuesday 15 November 2011 For more info see the Q Programme under Quick Links on the NZIPP website.

Using the term ‘NZIPP Qualified’

Just a quick reminder that the use of this term is for those photographers who have passed the NZIPP Q (Qualification) process as outlined on the NZIPP website. In multi-shooter studios it is important to make it clear that the qualification is earned and held by individual photographers, not the studio as a whole.

2011 Q Workshops

Two new Q Workshops have been scheduled for April.......

•

11th April - Auckland Q Workshop - Venue: Studio 3d, 93 The Strand, Parnell, Auckland. Time: TBC.

•

18th April - Wellington Q Workshop - Venue: Nick Servian Studio, 21 Jefferson St, Brooklyn, Wellington. Time: TBC.

Email Nicola Inglis (E: nicola@nicolainglisphotography.co.nz) for more information.

PRO REPORT Member Magazine of the NZIPP

11

INFOCUS 2011

APRIL 2011

Infocus 2011 timetable 4 - 9th August 2011 Rotorua Convention Centre 1170 Fenton Street Rotorua

date

EVENT

Thursday 04 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day one

Friday 05 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day two

Saturday 06 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day three

The Iris Awards 2011 Online Entry functions will be available from the 01 June 2011.

Entry Information and Conditions are available online at www.nzipp.org.nz under the Infocus tab & Iris Awards menu items.

12

Industry exhibition open Happy Hour in the evening

Sunday 07 aug

Infocus Conference - Day one Industry exhibition open Welcome Reception in the evening

MONDAY 08 aug

Infocus Conference - Day two Industry exhibition open Gala Awards Dinner in the evening

Tuesday 09 aug

PRO REPORT Member Magazine of the NZIPP

Specialist Masterclass

Workshops

APRIL 2011

Workshops Tuesday 5 April 2011

Let’s talk business!

1.00 pm - 5.00 pm

PIG & WHISTLE 1182 Tutanekai Street Rotorua

$ 50.00 - NZIPP members $ 75.00 - non NZIPP members

This seminar is brought to you by Waikato/BOP

"Just because you didn't originally get into photography to make money doesn't mean that you should aim to be a starving artist" !

Craig Robertson (President NZIPP) and Richard Linton (Commercial Director NZIPP) present to you:

¥! ¥! ¥! ¥! ! ¥! ¥!

The Cold Hard Facts - benchmark yourself against other New Zealand Photographer's incomes The Real Cost of Being in Business - most photographers don't even know this, you'll leave well informed Business Structures and Methods of Paying Yourself & Tax Tips Best Business Practice - an overview of copyright, privacy, licensing, contract and consumer law, OSH, use of terms & conditions, ethics, business systems, DAM Estimating - how to decide how much to charge & Negotiation Tips Case Studies & Job Scenarios - a group discussion of how others charge for various shoots Craig Robertson is actively involved with NZIPP at a regional and national level since 2000.

He is the President of NZIPP and is a Master Photographer. Craig runs a successful commercial photography business in Rotorua. He currently shoots primarily for corporate clients for annual reports, advertising, displays, websites and other business publications. Craig is passionate about encouraging best business practice in the industry, about pricing that covers the "real" costs of a proÞtable business and about retaining copyright - including his current push towards a formalised Continuing Professional Development programme for NZIPP members.

Richard Linton is a self-taught photographer, who owns a large, well equipped studio in Christchurch, and covers a wide range of commercial assignments including advertising, annual reports, corporate, and social events. As a full member of the AIPA and a qualiÞed commercial member of the NZIPP, he strongly believes in the advocacy of photographers rights. In addition he is the current Commercial Director on the NZIPP Board and promotes the use of business best practice and ethics.

SPACE IS LIMITED, ADVANCE BOOKING ESSENTIAL! -----------------------------------------------------------------------------------------------------YES! Please book

for the Letʼs talk business

Names of those attending Studio Name Address Phone

Email

NZIPP Member Rate of $50.00 OR Total Payment made $

by

non NZIPP Member Rate of $75.00 Enclosed Cheque to Waikato BOP District NZIPP

Online Banking to ANZ 010414 0347514 01 (please put your surname and code: aprilseminar) scan/email this booking form to: weddings@alanadresner.com OR Fax to 07 541 0258 OR Post to: The secretary, Waikato/BOP NZIPP, PO Box 9326, Greerton, Tauranga 3142 PRO REPORT Member Magazine of the NZIPP

13

Ilford Diary

APRIL 2011

Ilford Diary April 2011

4

Wellington Regional AGM & Meeting

5

Waikato/BOP Seminar with Craig Robertson & Richard Linton

11

Central Districts Seminar with Anthony McKee & Regional AGM

11

Canty/Westland Regional Meeting

Kindly sponsored by

July 2011

13 Auckland Regional Meeting 18

18

Wellington Q Workshop

Canty/Westland Regional Meeting

25 Iris Awards - online entries close 29 NZIPP AGM - Confirmation of Voting Delegates

11 Auckland Q Workshop 13 Auckland Regional Meeting & AGM

06 NZIPP AGM - Nominations, Remits & Notices distributed to Regional Chairs

August 2011

01 Iris Awards - Entry delivery closes 04-06 Iris Awards 2011 05 NZIPP 2011 AGM

May 2011

07-08 Infocus 2011

11 Auckland Regional Meeting 16

08 Iris Awards Gala Dinner 2011

Canty/Westland Regional Meeting

30 NZIPP Q Assessment Closing Date

17 NZIPP Q Assessment Closing Date 25

June 2011

Canon AIPP APPAs - Entries Close

01 Iris Awards - online entries available 06 NZIPP AGM - Notice of Meeting 08 Auckland Regional Meeting 08 Auckland Festival of Photographyopen till 8 July 2011 20

Canty/Westland Regional Meeting

24-26 Canon AIPP APPAs - Sydney, NSW

September 2011

October 2011 November 2011

14 Auckland Regional Meeting 19

Canty/Westland Regional Meeting

17

Canty/Westland Regional Meeting

15 NZIPP Q Assessment Closing Date 21

Canty/Westland Regional Meeting

27 NZIPP AGM - Close off for Remits, Nominations, & Notices of Motion

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

Click on A DIARY ENTRY for more information.

14

PRO REPORT Member Magazine of the NZIPP

Regional Updates

APRIL 2011

Regional Updates Auckland Region Steve Sharp led a Wedding Photo Walk for the Auckland region’s monthly meeting in March. Steve generously gave of his time,, including the return trip from Whangarei that day, to show us how he thinks on wedding days.

Our ‘models’, Jill & Simon, were great to work with, & had a lot of fun on the shoot. Which was more about Steve showing us how to handle lots of different lighting scenarios than it was the ‘ultimate’ wedding shoot. It certainly had an urban theme, but Steve’s choice of locations showed off several completely different looks, all within one city block!I’ll let the photos do the talking...

The format of 2 hours of photography followed by a BBQ dinner hosted by Studio 3D in Parnell appealed to both members and non-members alike, which made it a great event for introducing the NZIPP to new people. At the end of the evening we had 6 membership forms being filled in, which is a great sign for the region.

All Members are invited to attend the April monthly meeting on the 13 April in Penrose, Auckland. The subject is Backup, Storage and Data Recovery, and will also include the most lively local AGM in years as 3 new members of the Executive are voted into the roles of Chairman, Treasurer and Secretary. Email fiona@veseycreative.co.nz for more details!

Thanks!

Ollie Dale Auckland Regional Chair

PRO REPORT Member Magazine of the NZIPP

15

APRIL 2011

Regional Updates

Regional Updates Waikato/BOP Region

Image by Bob Tulloch

Russell Hamlet was the guest presenter at the Waikato/BOP March meeting.

He’s not exactly the “shrinking violet” type, so the audience very quickly were confronted with a forthright presentation that means you get a wake up call or you crawl into your shell & pretend that this couldn’t work for you.

I asked a young lady what she got from the seminar. Her response was “He was realistic & gave a clear guide on where you could go to”. She found a number of positives & found it to be well worthwhile, Russell has a dynamic approach to life. There is only one way & that is 100% go for it. His message jolted a few who were pricing themselves into just a way of life. After fielding a reaction to pricing, he strongly advised “they should double their prices”. Similarly he was astounded to hear that a large majority were “packaging” their weddings purely to make the booking.

The business & sales/marketing tips were generous. The evaluation of clients was a lesson in observation. The comment on how we present ourselves to our customers was a wake up call. The importance of our premises, our responses to enquiries, how to engage with our clients, how to handle the sale, how to ask for the payment were some of the lessons that Russell passed on.

It was a day that could make a difference to a photographer who was prepared to act on the advice from one of this country’s most professional of professional photographers.

Bob Tulloch Waikato/BOP Regional Chair

16

PRO REPORT Member Magazine of the NZIPP

Regional Updates

APRIL 2011

Central Districts Region With a strong wedding region most are only now putting their heads up above the parapet. March has been a month of getting together as we focus on our first main event... the Regional AGM and Seminar in April.

Chair Gerald Wilson and Secretary Malcolm Somerville are standing down, so a regional discussion is taking place to look at organisation as well as replacements.

So far meetings have consisted of a breakfast in Taranaki, a UCOL hosted Canon event in Palmerston North, and a breakfast at Shayne Jeffares’ Photographers Gallery in Napier.

The CD AGM Seminar day is scheduled for Monday 11 April.

Anthony McKee

In 2010 our AGM/Seminar was packed as we had David Oliver across from Sydney. Again for 2011 we are fortunate in getting Anthony McKee, a kiwi now based in Melbourne, commercial and documentary photographer, seminar presenter for Nikon Australia, and writer and reviewer. Many would have seen and heard Anthony in action as a judge here in NZ and in Australia. His programme will include lighting and documentary photography.

This year we also go to a new venue, The Focal Point Cinema in Fielding with a full digital system and cafe all built in.

Also we are grateful for assistance from Tony Reisima of Wellington Photographic Supplies (WPS) who will be supplying demonstration lighting equipment for Anthony, and showing a lot of new ‘goodies’.

For further information please email primestk@xtra.co.nz

Malcolm Somerville Central Districts Regional Secretary

PRO REPORT Member Magazine of the NZIPP

17

Regional Updates

APRIL 2011

Regional Updates Wellington Region There’s renewed enthusiasm in the Wellington local committee. After our member survey late last year we now have a positive new goal. Focusing on the bigger picture is not always easy, but with the help of one of our committee members Adrian de la Fuente (who apart from running a successful portrait business, is also a specialist in business strategy and execution), we now have a positive direction. Along the way we had to define what it means to us on a personal level why we were a members of the institute. After listening to everyone it became apparent what these were, •

Inspiration

•

Fun and celebration with purpose

•

Education

•

Communication

•

Supportively challenging

or IFECTS for short Next we defined our goal, to keep us all on the same page, to gain motivation, and to measure our successes.

Our Big Goal is..

•

To be widely recognised as New Zealand’s most essential and irreplaceable community for professional photographers.

•

150 qualified local members by 2020

•

Queue at the door for committee membership

•

5 initiatives adopted at national level

Then a one-year goal •

Lift Membership from 42 to 60

•

Program of high value events in place 12 achieved.

•

Committee roles and responsibilities defined, Values alive, and known promoted Communications tools

•

Facebook online presence strategies in place

•

New member / Q programme valued and working

•

Strategy new membership acquisition

Our next committee meeting is on Monday 28 March, when we will look at each objective and add to the plan in detail.

Our AGM and next meeting is on 4 April. followed by a Q workshop in Wellington on 18 April with Nicola Inglis, Nck Servian and Esther Bunning.

Terry Wreford-Hann Wellington Regional Chair

18

PRO REPORT Member Magazine of the NZIPP

Regional Updates

APRIL 2011

Canterbury/Westland Region For our March meeting we had local film maker Logan McMillan talk to us about his video work, primarily shot on DSLR’s. Last year he won the Best Cinematography award in the 48 Hours Film competition, shooting his short film on a 7D and 550D. Logan shot his first film in 2001, then went to Broadcasting School. Since then he has shot a feature film (Last of the Living), a dozen short films, and over 50 music videos. He recently created an interactive video for Hell Pizza which they had pitched would get 200,000 views in the 6 month campaign.

Instead it got 200,000 views in the first 24 hours, and has now become the most viewed interactive video on YouTube with 3 million views http://www. youtube.com/watch?v=9p1yBlV7Ges. Logan also shoots wedding videos, with the edit done on the run, and played at the reception that evening. On 22 February he shot footage immediately after the earthquake, and had it up on YouTube that night.

The footage was picked up by many overseas networks. You can see his showreel, wedding work, the earthquake footage and other examples of his work on his comprehensive website http://www.gorillapictures.co.nz/.

David Watkins Canterbury/Westland Regional Committee

Images by Susan Siu

PRO REPORT Member Magazine of the NZIPP

19

Member Profile

APRIL 2011

Member Profile Name: Adam Buckle - MNZIPP Your website: www.adambuckle.com Camera and accessories brands: Mamiya / Phase One, Leaf Digi Back, Canon 50D, Sony R1, Fuji 690’s, Manfrotto 410 head various tripods.

What type of photos do you take?

Landscapes mainly, or anything that interests me, photography is basically my full time hobby that brings in the money. I also shoot weddings as a second photographer, but get bored soon after the bride gets dressed.

What do you love about the professional photographic industry?

Not too sure of the coverage of the question. I must say though that I enjoy the speed at which new improved, pixel squeezed, noise reduced capture devices hit the marketplace. As the uncontrolled desires of others dash for these, current products loose value. I’m sure a Phase One P65+ back will at some stage in the future be available for less than $5,000- pre-owned. If only I could buy now, pay later, say 120 months interest free, at the value of the product in ten years time.

Something that makes you grumpy?

“Not being where I know I should have been and seeing the shot that I know I shouldn’t have missed.“ Website or blog site that you enjoy?

I’m not a blogger, I only use facebook very rarely to see what others are upto around the world. As for websites, dpreview and eBay are the main ones Images © Adam Buckle

20

PRO REPORT Member Magazine of the NZIPP

Member Profile

APRIL 2011

Are you a collector of anything?

The written word, generally based around image capture techniques, digital photographic processes and digital darkroom ideas. Also portfolios of work by image creators from around the world that interest me, I have lots of books.

Name one thing not many people know about you: I’m always creating Quotes. Why use other peoples quotes when you can create them easily yourself. Here’s a few from the past two weeks or so. You don’t have to like them, there’s no peer presure from me.

“ Income is merely a vehicle for future photographic exploits.”

Adam Buckle

“ Sanity is an off day for the truely creative.”

Adam Buckle

“ “Living“ is “At all other times,” when “Alive“ is “When the shutter fires““

Adam Buckle

“ “Mus-Plet“ Ndd “oN-Rae De Bull“ rGist wHurds tur dEslek sicH “.

Adam Buckle Name one thing you miss about being a kid: I’m still a kid, I don’t miss it one bit.

List five things you would need to survive, if left alone on a deserted island.

1. I would need to be on a large deserted island, lush in photographic opportunities, with long sunrises and sunsets, that are not too early or too late, with great light in between.

2. Transportation - a horse is a great off roader, however something with a little more horsepower could suffice.

3. Photographic and computer gear as it’s all interlinked nowadays.

4. Writing materials, I always have pen & paper about to write my thoughts. I never use a keyboard to write with, they’re just for shortcuts, aren’t they?

5. Sunglasses, I’m never without them and have loads of pairs about.

I guess I dont have space to write down the obligatory “Blood-stained Volley ball“. Who knows, maybe some day one will get washed up when I’m not looking.

PRO REPORT Member Magazine of the NZIPP

21

The Missing Links

APRIL 2011

The Missing Links Written by Malcolm Somerville

Last weekend we spent 3 days in New Plymouth at WOMAD. We did the same last year too. Music, sun, food etc, etc. A dream audience for the promoter, lots of the free spending ‘boomer’ market (me), then every other demographic was present and able to participate. Over 300 performers and an audience of 35,000 people and 5 main stage areas, a fantastic production in a unique setting.

As an exercise in maximising wide demographic appeal there are few events held annually in New Zealand as effective. Mostly we need to drill down into the marketplace to find discrete yet valid targets.

If you want to get a quick feel for market trends, market opportunity in New Zealand you had better subscribe to Michael Carney’s free Marketing Week Blog http://marketingweek.co.nz/. Plus the site has a heap of archival material and a search engine too!

Recently, (February 17th) in a story titled ‘Boomtown’, he reminded us of the generation that is becoming a missing generation for much mass media segmentation. The oldest of the baby boomer generation has just hit 65.

The medium of the group is 56. They have moved off the radar of much of our marketing media... yet despite the ravages of badly performing finance investments, they are still big spenders.... but cautious.

Carney in turn refers to an article By Jim Gilmartin of www.comingofage.com.

10 Behavioral Distinctions Of Older Customers that was published on Media Post in January.

Have a close look at what they are saying.... it may just help you talk to this sector and open up appropriate dialogue. I see it as identifying good opportunity to grow photographic services into this sector.

Interesting too that much of our television media is narrowing and shortening who they are targeting .... younger and narrower market segments (15 24)... Since March 13 you will have noticed a new TVNZ channel on Sky and Freeview - Utv. Critical review so far has not been kind..... but then it never would be!

It knocks out an advertising free channel TVNZ 6 that targeted an even younger audience from 6 am to 6 pm with Kidzone. Not being able to place McDonalds and Coke in front of them every 7 minutes must have had the sales team screaming about lost opportunity.

Getting this back to us I noted with interest that AIPP Past President Malcolm Mathieson wrote a lead article for AIPP’s newsletter last month that appealed for more marketplace research. I ask the same question. We need to be actively asking our current and future market of their feelings about photography and photographers. We need to know how they really see multimedia... There are a lot of questions that need answers and intentions that need defining.

22

PRO REPORT Member Magazine of the NZIPP

The Missing Links

APRIL 2011

We need more than good hunches of what is going on. Much of that is of low value, taking place in the midst of our current experience, meshed with speculation, wishful thinking and often driven by potential technical capability rather than real intentions.

The business of photography is well documented and discussed, the business of photography other than a few unique factors is much like any other business.

Like other business we need quality information that will guide our direction and safeguard our investment. As I mentioned last month, it will tell us earlier when to quit what we do now and where to concentrate our resources.

Getting that information is not inexpensive, but there will be others who need that same information so finding a partner to share funding should be the first step. Much is already available in some raw statistical forms and only needs teasing out and assembling in a way that can be used.

Now, post Christchurch 1 and Christchurch 2 we need to know a lot more of when the wallets snapped closed, and what will reopen them.

Cheers Malcolm

PRO REPORT Member Magazine of the NZIPP

23

APRIL 2011

The Professional’s Professional Introducing the Epson Stylus® Pro 3880 and UltraChromeK3® Ink with Vivid Magenta. Featuring a three black inkset, the Pro 3880 delivers outstanding tonal range, especially in black and white prints. What’s more, the addition of Vivid Magenta and Vivid Light Magenta expands the colour gamut, making it easier to reproduce difficult colours. So if you’re looking for exceptional tonal range, an ultra wide colour gamut and durable photographic prints that last 406 years,* look no further than the Epson Stylus Pro 3880! * For more information visit www.wilhelm-research.com www.epson.co.nz

NOW WITH VIVID MAGENTA

Epson Stylus® Pro 3880

61285 Epson AIPP Spectrum Pro design 193x128.indd 1

8/10/10 3:24:00 PM

FREE SOFTWARE MAKES BOOK CREATION FAST, PROFESSIONAL & EFFORTLESS!

at Register b_rego /a m o .c rl u http://snip

IVE TO RECE

50YO%UR FOIRSFT F * OOK! ASUKAB

ASUKABOOK’S are running out of my studio!

“Every client wants these stunning glamourous Coffee Table Books to share with future generations! Juicy impact with classy presentation.

They’re awesome, you gotta do one!”

Kelly Munce, Newcastle, www.kellymuncephotography.com

info@asukabook.com.au (02) 4231 4231 www.asukabook.com.au

24

PRO REPORT Member Magazine of the NZIPP

brought to you by

*Terms & conditions apply. E&OE.

APRIL 2011

Photo Competitions

Photo Competitions

The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

Entries Close: 15 April 2011 “New Zealand begins with sea & ends with sea. Understand this & you begin to comprehend New Zealand & the New Zealander” – Maurice Shadbolt WWF is holding a creative competition - Ocean: Views - to help inspire the nation to protect our precious waters.

Some of New Zealand’s greatest creatives are getting behind the cause by expressing what the ocean means to them. They include award-winning authors Lloyd Jones & Bill Manhire, & musicians including Ladyhawke & Hollie Smith, visual artists Sarah Larnach & Dick and Otis Frizzell, & actress Anna Paquin.

WWF is inviting people to submit creative work that expresses their ‘Ocean View’. The grand prize winner, selected by a panel of judges from New Zealand’s creative community, will receive a five day Pacific Islands wildlife watching tour for two, to inspire future projects. This is an opportunity for NZ photographers to show off their wares to best effect, & hopefully get additional exposure.

Click here to share your Ocean: Views in any size, shape, or form.

Entries Close: 15 April 2011 The second Epson International Pano Awards is dedicated to the art of panoramic photography. Advances in digital photography and software such as PTGui and Adobe Photoshop has resulted in an explosion in image stitching, especially in the panoramic format. Panoramic film photography also remains alive and well.

For more details and to enter visit www.thepanoawards.com

PRO REPORT Member Magazine of the NZIPP

25

Photo Competitions

APRIL 2011

Photo Competitions

Entries Close: 17 May 2011 This is the seventh year of the Art of Photography Show. This major photographic exhibition is an ideal forum for photographers to exhibit & sell their work, reaching our large community of art collectors, corporate heads, affluent individuals, civic leaders & very influential people who make up the Art of Photography Show audience. Show Highlights: • $10,000 in award money will be given to artists in the Art of Photography Show 2011.

• Our key goal is to sell the art for the photographers. This is not a “vanity show”.

• Over 30,000 people will view the Art of Photography Show 2011 during the nine week run at the Lyceum gallery.

• A superb 80 page show catalog will be given to everyone at the Opening Reception Gala and is made available for free at each special event during the exhibition.

• We sell a very large percentage of the work, of which the artists receive most all of the revenue. We donate 100% of our portion of the art sales revenue to an international charity called The AjA Project.

For more details and to enter visit http://www.artofphotographyshow.com/

Entries Close: 25 May 2011 The 2011 Canon AIPP APPAs will be held from June 24th to 26th at the Darling Harbour Exhibition & Convention Centre, Darling Harbour, Syndey, NSW. For more details and to enter visit http://www.appa.aippblog.com/

26

PRO REPORT Member Magazine of the NZIPP

Photo Competitions

APRIL 2011

Canon’s EYEcon returns for 2011 Registrations Close: 1 September 2011 Entries are now open for New Zealand’s most talented emerging photographers in the 2011 Canon EYEcon photographic competition.

Canon EYEcon 2011 will give tertiary photography students & apprentice photographers the chance to win an enviable prize pack of Canon product & cash as well as the unique opportunity to gain experience, insight & inspiration by spending a day with three of the country’s top photographers: Chris Sisarich, Hannah Johnston & NZIPP member Johannes van Kan. Rochelle Mora, Brand Manager – Imaging, Canon New Zealand says the winner of this year’s EYEcon competition will have a learning experience like no other.

“Canon EYEcon 2011 reflects Canon’s commitment to develop photographers through innovation and industry support which is mirrored in the competition’s theme of self-discovery and growth. With three such well established photographers, all with different specialities and distinct styles, the 2011 EYEcon winner will gain invaluable knowledge to take with them through the rest of their photographic career,” she says.

As well as the experience day with the Canon mentors, the overall winner of the competition will receive $4,000 Canon dollars, a Canon PIXMA Pro 9500 Mark II Printer, $1,000 cash, an A2 large format print of their choice & a year’s membership with NZIPP and AIPA. Judges will be looking for a strong combination of creativity, originality, print quality & technical ability across the entire portfolio.

“Importantly, the work must convey a sense of vision. We see many photographers with great technical expertise, but EYEcon is all about combining this expertise with the ability to think laterally to capture the perfect shot,” concludes Mora.

The competition is open to tertiary institutions & industry nationwide. All students studying photography & assistant (apprentice) photographers are eligible to enter. For important enrolment criteria and key dates visit www.canon. co.nz/EYEcon

Chris Sisarich

Hannah Johnston

Johannes van Kan

PRO REPORT Member Magazine of the NZIPP

27

Business Update

APRIL 2011

Business Update Are you switched on about new employment law changes?

Changes have been made to the Employment Relations Act 2000 & the Holidays Act 2003. Key areas of change made to the Employment Relations Act 2000 are: •

Extending trial periods to all employers

•

Employer’s duties to retain signed copies of individual employment agreements

•

The test of justification used by the Employment Relations Authority or the Employment Court to determine if a dismissal or employer’s action was unjustified

•

The role of Mediators & the Authority in making recommendations on resolving an employment relationship problem

•

Penalties for obstructing or delaying Authority investigations

•

Filtering out frivolous or vexatious cases

•

Reinstatement no longer being the primary remedy for unjustified dismissals

•

Union access to workplaces

•

Communications between employers and employees during collective bargaining

•

Labour inspectors’ role and enforcement powers

Key areas of change made to the Holidays Act 2003 are: •

Cashing-up of up to one week of annual holidays entitlement

•

A new averaging formula to be used where relevant daily pay for public holidays, alternative holidays, sick leave & bereavement leave is not obvious. The averaging formula may be used when it is not possible or practicable to determine what the employee would have earned or where an employee’s daily payment varies within the pay period in which the holiday or leave falls

•

Transferring public holidays to another working day

•

Rules around taking alternative holidays

•

Proof of illness or injury for employees away from work for less than three consecutive calendar days

Most changes for both Acts will come into effect on 1 April 2011.

One Employment Relations Act change comes into effect from 1 July 2011. This provision requires employers to retain a signed copy of an employee’s individual employment agreement or current copy of the terms and conditions, either signed or unsigned. Employees are entitled to a copy of their employment agreement if they request one. This is a good time to be getting up to speed with how these changes will impact on your business. Click here for more information .

28

PRO REPORT Member Magazine of the NZIPP

Corporate Members

APRIL 2011

Thanks

Corporate Members

The NZIPP would like to thank the following industry suppliers for their support and assistance of Christchurch photographers after the February 22nd earthquake.

A special thank you to our Corporate Members for their continuing support:

PRO REPORT Member Magazine of the NZIPP

29

New Zealand Institute of Professional Photography

www.nzipp.org.nz