New York Trend NYC: October 22-28, 2020

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NEWMAYOR YORK TREND DAVID DINKINS, REP. CHARLES RANGEL, Serving New York City, Nassau & Suffolk Counties

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THE ALTERNATIVE VOLUMEPERSPECTIVE 26 ISSUE 40

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C E L E B R AT I N G HONORED WITH LIFETIME ACHIEVEMENT AWARDS G O O G LE A N D T H U RG O O D MA R S HA LL FUND 30

The Black Stars News 2015 Annual Awards Dinner will honor Mayor David Dinkins, Rep. Charles Rangel, Rep. Yvette Clarke, G OO G LR.E Donahue has announced the Barbara Peebles, Grow with Google HBCU Career Arnwine, Inez Barron, Sabrina Readiness Program, a new Lamb, Dr. Rudy Crew, Stephen initiative to help Black students at Byrd, Alia Jones, and the Central Historically Black Colleges and Park Five survivors of gross injustice Universities (HBCUs) prepare to on workforce Decemberthrough 18 from 6:00pm – enter the digital 10:00pm at MIST Harlem, skills training. Through a $1 million46 West 116thinStreet. investment the Thurgood Marshall

I N VE S T S 1 MILl TO TR AI N H B C U S T U D E NTS

YEARS!

York and a former chancellor of the New York public schools system.

Pioneering producers Stephen Byrd and Alia Jones, through their Exchange, a virtual student company Front Rowexchange Production, program that teaches HBCU brought “Cat on a Hotand TinHSU Roof” students computer science andapplied “A Streetcar Named Desire” courses. with a multi-ethnic cast to Broadway.

In 2016 theyinbring Grow with Google was started “Eclipsed” with Oscar 2017 to help Americans grow Winner their Lupita Nyong ’O to Broadway. skills, careers and businesses.

It provides free training, tools, and Honorees, the so-called Central College Fundhonoree (TMCF),chosen Grow with “Each for expertise to 5, help business Park aresmall collectively and Googlerecognition will providehas digital skills demonstrated owners, veterans and military individually heroes.

They are workshops in the career centers exceptional leadership and vision in families, jobseekers and survivors of one ofstudents, the ugliest David Dinkins Charles Rangel of 20 HBCUs, reaching 20,000 her or his respective profession or educators, startups, developers. miscarriage of and justice in New York’s students over theand next year. endeavor in school some significant Source: Black PR Wire Since Grow with Google's inception, history; having been railroaded majority.

She now leads The was a member of the New York The program willhas becontributed available to towards measure more than five million and unjustly convicted for a crime Transformative Justice Coalition. it has helped City Council, representing the all HBCUs by fall 2021.just Thesociety first in this " TOD creating a more Americans grow their skills, careers AY, N EA R LY TWO th necessary in order to be successful," they did not commit and for which Arnwine was for 26 years executive 40 council district in Brooklyn, four schools in the are News country,” saysprogram Black Star and businesses.

Grow with Google THIsucceeding R D S O F A LL JO B S IN TH E said Harry L. Williams, President they served long prison sentences director of the Lawyers’ Committee her mother, Una S. Bowiefounder State University, Winstonand publisher Milton a network of more U. S. R EQ U IRIn E the MEDcurrent IU M O114 R th & CEOfor of TMCF. "We are confident ranging from seven yearsthan to 13 years Civil Rights Under the Law. has created T. Clarke.

SalemAllimadi.

State University, Southern “Obviously much work ADVA N C ED D IG ITA L SK ILLS, 7,500 partner organizations likewhen the that the Grow with Google HBCU before being exonerated Congress Clarke serves on University and College and Barron,program honoree, alibraries, schools, small business needs toA&M be done here and BUTthe 50Energy P ER C EN T OCommerce F B LA C K CareerInez Readiness willformerly help actual rapist confessed. They are: and Virginia State University.

State Assembly member, is nowdevelopment centers, chambers of around the world.”

J OBSEEK ER S LA C K D IG ITA L to move the needle and provide Yusef Abdus Salaam; Raymond Committee, responsible for a New York City council membercommerce and nonprofits to help SKIconsumer L LS.” "Today,The nearly of all jobs in a endless opportunities for our HBCU galatwo-thirds starts at 6:00pm with Santana Jr., Antron McCray, Kevin protection, food and a champion of education for people coast-to-coast. the U.S. requirehour medium advanced students." cocktail to be or followed by the Bonsafety, Richardson, and Kharey Wise. ita Stewart energy development, public our youth. digital dinner skills, but percent of Black There Vicehealth, and50 awards ceremonies.

Established in 1987, Thurgood President for Global This $1 million Grow with Google communications, the The Black Star the News, which focuses jobseekers lack digitalentertainment skills," said by Honoree Imhotep Gary Byrd is will be musical Marshall College Fund (TMCF) is has Partnerships at Google and investment is part of a $15 million environment, and interstate and on investigative journalism, Bonitaopera Stewart, Vice PresidentDouglas for a legendary radio talk show host the nation's largest organization singer Cassandra Howard University alumna. commitment to upskill Black workers. international commerce. been featured as a result of some if Globaland Partnerships at Google and and executive producer, radio DJ,exclusively representing the Black from harmonica phenomenon Announced by Google CEO Sundar its news scoops, on CNN, The New R. Donahue Peebles, Howard University alumna.

"To Dinkins is songwriter, music aims recordingCollege Community. TMCF memberThe Grow with Google HBCU honoree, Career is Pichaipoet, William Galison.

David in June, the investment York Daily News, The New York a leading developer and founder of address this skills and help Black Readiness producer, rapper, include the publiclyProgram will provide honored for gap Lifetime Achievement to helpartist Blackand jobseekers learn new writerschools Post, The Village Voice, and Brill’s The Peebles Co., the nation’s largest and community activist. He begansupported students digital they Historically Black — obtain he wasthe New Yorkskills City’s first HBCU career centers with funding skills in partnership with national Content magazine.

African American-owned real need toAfrican succeed in the workforce, his career as a radio DJ in BuffaloColleges and Universities and American mayor and alsoand a semester-long in-person and workforce development organizations. estate firm with $3.5 billion worth we're proud to partner with the Past BlackBlack Star News honorees Institutions, at age 15. For over 30 years, he’s Predominantly welcomed Nelson Mandela to theonline digital skills program, which Grow with Google is Google's of properties under development Thurgood Marshall College Fund to have included: Gil Noble (Like It enrolling nearly 80% of all students will become available to students been a talk economic show host at WBLS and initiative to create city after his release in 1990. launch the Grow with Google HBCU or management — he attending black colleges and Is), Rep. Maxine Waters, Soledad in November.

The program willwas one opportunities WLIB radio York free City. He for allinbyNew providing CharlesProgram."

Rangel, also honored CareerRep. Readiness of the pioneering developerswho Through combine existing Grow with Google O’Brien (CNN), scholarships, Ms. Camille Cosby, alsotraining. has a Friday night radio talk universities. tools and Since 2017, the for Lifetime Achievement, has workshops helped turn around and revitalize capacity building and research with custom jobseeker Voza Rivers (New Heritage Theatre), show WBAI. TMCF - the nation's largest program hason trained more than five served in Congress since 1971. He content is the once-blighted Anacostia initiatives, innovative programs for Black students, including Errol Louis (NY1 News), Amel organization exclusively representing millionHonoree Americans in digital skills.founder Sabrina Lamb, a recipient of The Bronze medal for neighborhood in Washington, D.C. and strategic partnerships, TMCF design thinking, project management, Larrieux (Entertainer), Dr. William the Black College CommunityThe Grow with Google HBCUisCareer of World of Money, a champion helping save soldiers behind enemyand professional A champion of African-American is a vital resource in the PK-12 brand building.

Pollard (Medgar Evers College), has a track record of successfully Readiness Program buildsforonyouth-the she of financial literacy line during the Korean War. empowerment Peebles’ company's is and higher space.

TheNayaba TMCF,economic which is contributing to the Hermeducation Edwards (NY Jets), connecting HBCU students with ongoing investments teaches knowledge about handlingorganization is also the source of contemplating possible program's design, willawork with run for NYC Rep. Yvette Clarke is a as Democratic Arinde (Amsterdam News), La-Verna scholarships, training and jobs in HBCU students. Since 2013, money, budgeting and planning. top employers seeking top talent for 2017.to onboard the HBCU mayor career in centers membercollege of theand US careers.

House of they navigate the Google In Residence program Fountain (Columbia University), competitive and good program.

Dr. Rudy Crew, honoree, is one of from New Its longRepresentatives history of on-the-ground work has placed Google software Lillianinternships Roberts (DC37), Desiree Dancy Honoree Barbara Arnwine, civil jobs.

TMCF is a 501(c)(3) tax-exempt, the nation’s leading educators.

He’s York the whose 9thwith will ensure Grow Google engineers at HBCUs and Hispanic district covers (New York Times), Greg Floyd (Local rights lawyer, is ainchampion of "We are excited to join partnership charitable organization.

For more HBCU much CareerofReadiness Program is Serving Institutions (HSIs) as central Brooklyn.

Before 237), Rev. Al Sharpton (National president of Medgar Evers College protecting voting rightsatofour ethnic with Google to help students TMCF,and many others. tailored to meetCongress student needs. company also hosts Tech entering in 2007, she member-schools Actionabout Network), The City University of New information minority groups — the emerging gain the digital skills faculty.ofThe visit: tmcf.org.

INSIDE T HIS ISSUE: IS SUE : INSIDE THIS

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N AT ION AL

CBC LETTER

TO

SECY MNUCHIN

In July, the IRS determined that incarcerated Americans were not entitled to economic impact payments (EIPs). This position is inconsistent with the CARES Act, unfairly harms the incarcerated, and disproportionately discriminates against African Americans.

At the notice of this directive by the IRS, the Congressional Black Caucus sent a letter to the Mr. Charles P. Rettig, Commissioner of the IRS, and called for the reversal of this guidance because it is unlawful and discriminatory to exclude incarcerated individuals from receiving this payment by assuming COVID-19 has “minimal” impact on their lives because they are incarcerated.

In our letter, we made it very clear that the language of the CARES Act is simple: “any individual” is eligible

ON

to receive payment, other than a nonresident alien individual, an estate or trust, or an individual who can be claimed as a dependent. A person does not cease being an “individual” simply because they are incarcerated. Under the CARES Act, incarcerated Americans rightfully are entitled to EIPs. Indeed, inmates around the country had already begun receiving their EIPs before the IRS issued guidance that these payments had to be returned. The IRS’s position is both arbitrary and unlawful and must be corrected to conform with the CARES Act. In response to our letter, two months later, the Treasury Department finally replied and claimed full compliance with the guidelines of the

WITHHELD STIMULUS CHECKS CARES Act because incarcerated individuals are more isolated from the economic effects of the pandemic

than others. This position completely disregards the impact COVID-19 has had on families of incarcerated individuals, which again are

disproportionately Black families.

The Congressional Black Caucus has sent a follow up letter to Treasury Secretary Steven Mnuchin demanding that Treasury pay the incarcerated and their families withheld EIPs within two weeks. We are also requesting a meeting to discuss the raciallydiscriminatory nature of the Treasury policy denying EIPs to incarcerated individuals. These actions are unacceptable.

This Administration continues to circumvent the legislative process to suit an agenda that is repressive toward Black Americans. To answer the President’s question about “what do we have to lose?” This is what we have to lose.

PROHIBITING FEDERAL AGENCIES FROM CONDUCTING ANTI-RACISM TRAINING CHALLENGED Leaders of the Congressional TriCaucus — composed of Congressional Asian Pacific American Caucus Chair Rep. Judy Chu (CA-27), Congressional Hispanic Caucus Chair Rep. Joaquin Castro (TX-20), and Congressional Black Caucus Chair Rep. Karen Bass (CA-37) — issued the following joint statement on the Trump administration’s memo to federal agencies canceling anti-racism training for government employees:

“In the middle of a national reckoning on racial injustice, the Trump administration is trying to sweep our nation’s history of racism under the rug.

It is profoundly disappointing but not surprising that the Trump administration is out of touch with what's important

to the American people and wants to terminate the federal government's efforts to root-out institutional racism through anti-bias training. From our nation’s original sin of slavery to state-sponsored segregation and discrimination through Jim Crow laws, to the murder of people of color at the hands of police today, structural racism casts a long shadow and still continues

to cause inequality and injustice to date. For example, the Trump’s administration's failed coronavirus response has exacerbated harm against communities of color and enabled the disproportionate deaths of Black, Latino, Pacific Islander, and Native Americans. The President of the United States has even used racist anti-Asian slurs to describe COVID-19 amidst

a nationwide rise in anti-Asian hate crimes. His words and actions have had deadly consequences. Our institutions, particularly the federal government, play a critical role in dismantling systems of oppression and creating a more just and equitable society. The Tri-Caucus Chairs call on the Trump administration to reverse its effort to end anti-racism training.”

Since its establishment in 1971, the Congressional Black Caucus has been committed to using the full Constitutional power, statutory authority, financial resources of the federal government, community leadership, and international standing to ensure Black people have the opportunity to achieve their dreams.

AFRICANANCESTRY.COM CALLS FOR BLACK PEOPLE TO ‘REMEMBER WHO YOU ARE' African Ancestry, Inc. (AfricanAncestry. com) today announced its one-of-akind Remember Who You Are (RWYA) campaign created to remind and educate people of color on the collective power woven in African DNA. More than a one-off, empty promise, Remember Who You Are intermixes past and present iconic people, places and spaces of cultural significance; identity-stacked virtual events; historic ancestral Reveals; and charitable ties supporting Black pride-building organizations, among other components.

Remember Who You Are kicks-off today and culminates in mid-2021.

as much a show of spoken-word dexterity as it is a powerful call-to-action, the PSA is a digital re-awakening about the power of collective Blackness. Penned and narrated by award-winning theatre artist and playwright Nsangou Njikam, the PSA is available today at www.AfricanAncestry. com/Remember.  Virtual Identity Summit: From economic empowerment and wealthbuilding to mental health, heritage travel and African Rites of Passage, the Identity Summit is designed to provide historical, cultural and social frameworks for community-building across the

Diaspora. The Summit is a 6-day virtual series hosted from Sept. 21st to the 26th and is free to the public. Participants must register at AfricanAncestry.com/ Remember.  Identity ‘ARTivist’ Showcase: AfricanAncestry.com has partnered with independent visual artists from across the Diaspora to create a commemorative RWYA art collection carrying a unified, inspired theme of ancestral and currentday Black Identity Power. All ‘ARTivists’ were hand-selected based on their influence on Black people and culture through their craft and artistic expression.

“From day one, AfricanAncestry.com has been in the Business of Being Black with a strong pulse on the profound benefits derived from healthy Black identities, especially during times of unrest,” said Dr. Gina Paige, President and Co-founder of AfricanAncestry.com. “Remember Who You Are is our contribution to the revitalized movement, empowering people with the psychological fortitude necessary to sustain periods of action and resistance.” REMEMBER WHO YOU ARE HIGHLIGHTS  Identity PSA: Central to RWYA and just

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Caption: Remember Who You Are 2020 Photo Credit: Blachwood, Inc.

October 22, 2020 - October 28, 2020

 Legendary Roots: AfricanAncestry. com will profile people, places and spaces whose ancestral histories have significantly contributed to the collective advancement of Black people. Selah Marley, activist, model and daughter of Lauryn Hill and Rohan Marley, traced her maternal roots to the Biaka people of Central African Republic. (Marley Video Reveal at AfricanAncestry.com/ Remember) “I’m a fighter! … I’ve always been like -where does this come from?,” said Marley in response to learning the Biaka women are the hunters of the tribe. “I totally get that. Makes so much sense,” she added and whose roots are the same for her legendary mom and everyone on her maternal line.

The activities also include a charitable effort, new products, promotions, giveaways and discounts throughout the campaign. For dates, times and more information, visit www.AfricanAncestry. com/Remember.

For information on AfricanAncestry. com, visit www.AfricanAncestry.com. For press inquiries, contact Nichole Taylor at Taylor@TaylorCommunicationsGroup.com.

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NEWS COVID RELIEF NOW COALITION LAUNCHES AD BLITZ The COVID RELIEF NOW Coalition, representing major public and private sector groups across the U.S, today launched a digital advertising campaign urging policy-makers to quickly approve a new COVID-19 relief package that addresses the needs of businesses and workers who have been severely impacted by the pandemic.

The ads highlight the need for additional relief, noting the widespread business closures, layoffs, and precipitous decline in state and local revenues facing the American economy.

The coalition continues to expand, with current membership just shy of 300 different public and private sector organizations – emphasizing the widespread demand for relief legislation.

“It’s time for our leaders in Washington to put politics aside and chart a bipartisan path forward to help businesses and

employees in the hardest-hit industries. Millions of jobs and the livelihoods of people who have built their small business for decades are just withering away because our leaders in Washington are prioritizing politics over people,” said Chip Rogers, President and CEO of the American Hotel & Lodging Association, a founding member of the COVID RELIEF NOW Coalition.“America’s hotel industry is on the brink of collapse. We

can’t afford to let thousands of small businesses die and all of the jobs associated with them be lost for many years.”

“With millions of Americans out of work, tens of thousands of businesses on the brink of collapse, and communities big and small facing cutbacks in vital services, it is beyond time for Congress to act,” said the coalition. “As the economy teeters and businesses are facing an

uncertain winter, we encourage Congress to act without further delay to minimize additional damage to Americans’ lives and livelihoods.”

Coalition steering committee members include the American Apparel and Footwear Association, the American Hotel and Lodging Association, Asian American Hotel Owners Association, the Go Live Together Coalition, the International Council of Shopping Centers, the International Franchise Association, the National Association of Counties, the National Conference of State Legislatures, the National Governors Association, the National League of Cities, the National Restaurant Association, the National Retail Federation, the Small Business and Entrepreneurship Council, the Society of Independent Show Organizers, the United States Conference of Mayors, and the U.S. Travel Association.

LEGISLATOR ABRAHAMS Hosts ‘BRIDGE TO EMPLOYMENT’ Online Job Fair NASSAU COUNT Y and the region is continuing to grapple with a sharp increase in unemployment and economic uncertainty caused by the COVID-19 pandemic.

To help residents navigate this daunting economic landscape, Nassau County Legislator Kevan Abrahams (D - Freeport) has built a more direct bridge between job seekers and employers than ever before to assist with employment opportunities through his ninth annual Job Fair.

for a Job” and open the link to peruse a user-friendly digital list of employers, available jobs, resources and support services. Through this portal, job seekers can connect directly with employers and inquire about employment opportunities and interviews by clicking on individual web links.

Through January 2021, Legislator Abrahams’ online job fair will provide applicants the opportunity to contact employers directly and explore employment and career opportunities and available jobs from their computer, smartphone or tablet. The job fair was reinvented as a remote, online event in accordance with public health protocols aimed at preventing the spread of COVID-19.

“At a time when so many of our neighbors are facing financial hardship as a result of the pandemic and searching for jobs during this period of turmoil, efforts to connect residents with job training, employment opportunities and other important resources are more essential than ever,” Legislator Abrahams said. “I hope that job seekers and businesses alike will take full advantage of this innovative, COVID-safe approach to accelerating our region’s recovery and stimulating local economic activity.”

Job seekers can visit www. nassaucountyny.gov/LD1, scroll down to “Click Here to Search

To register for the job fair, interested employers and prospective employees can visit

NewYorkTrendnyc

www.nassaucountyny.gov/LD1.

For additional information, contact

October 22, 2020 - October 28, 2020

Legislator Abrahams’ office at 516-571-2455 or LD1-events@ nassaucountyny.gov.

www.newyorktrendnyc.com | 3

COMMENTARY FINANCIAL SUPPORT AVAILABLE BLACK-OWNED STORES

for

By: Adina Genn

Photo Credit: Giorgio Trovato

Two organizations are teaming up to provide financial support for blackowned stores.

Partnering in this effort are the Long Island African American Chamber of Commerce and Wish Local, an arm of the popular mobile shopping app that claims to have more than

500 million shoppers around the world.

While there are no specific parameters on how to allocate the funds, Wish Local recommends using the money to keep workers employed; pay rent, operation or inventory costs; connect with new customers, or provide opportunities in the

community – or any combination of those recommendations.

Eligible candidates must be a black-owned business. The applicant must be 18 years or older. The shop must be a brickand-mortar store with 20 or fewer employees. And the shop’s annual revenue must be under $1 million.

Selected recipients must also join Wish Local, a series of programs that allow small businesses to participate with Wish, including selling inventory on the platform, source wholesale items, and more.

Applications are available online via the Wish Local Empowerment Program.

Owner/Publisher Executive Editor Editor-In-Chief Dr. Teresa Taylor Williams

Online Editorial Director Rachel Breton Hamlett

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Art Director Jessica R. Doughty

New York Trend welcomes letters to the editor.

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Emeritus Office & Subscription Manager Sophie Taylor

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Social Media Zoie A. Williams

Travel Editor Jim Weaver Contributing Editor Justin Williams Circulation Manager Robert L. Taylor

Writers Ezra Mechaber Jim Weaver Anastasia Williams Justin Williams Teresa Williams

14 Bond Street, Suite 176, Great Neck, N.Y. 11021 Tel (347) 551-1545 Fax (516) 626-3966 ISSN#1083-58 Email NYTrend@aol.com Email: Website: www.newyorktrendnyc.com Website “Like Us” on Facebook: www.facebook.com/newyorktrendnyc New York Trend is published by TTW Associated, Inc. which holds copyright to the content of this publication. ISSN: 1083-5822 Mail inquiries to: New York Trend NYC, 14 Bond Street, Suite 176, Great Neck, N.Y. 11021.

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Due to federal and state regulations concerning the operations of non-essential businesses during the COVID-19 pandemic and deliveries, please be advised that regularly scheduled deliveries may be delayed or adjusted to meet these regulations at the discretion of the distributors and publisher requires to adhere to the mandates. @2020

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October 22, 2020 - October 28, 2020

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Student, Census Taker

Musician, Census Taker

Baker, Census Taker

Retiree, Census Taker

Writer, Census Taker

Everyone counts, and we’ll count everyone, safely.

Census takers are now visiting neighborhoods to help households respond to the 2020 Census. They will be wearing masks and following local safety guidelines. An undercounted community can miss out on billions of dollars in public funding each year, so don’t miss the chance to have an impact. It’s not too late.

Complete the census at:

2020CENSUS.GOV Paid for by U.S. Census Bureau.

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October 22, 2020 - October 28, 2020

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ENTER TAINMENT 2 CHA I N Z A ND L A L A A N T H O N Y TO H OST "HBCU HOMECOMING 2020: MEET ME ON THE YARD" YouTube Originals today announced that HBCU alumni 2 Chainz and La La Anthony will host "HBCU HOMECOMING 2020: MEET ME ON THE YARD," featuring performances from 2 Chainz, Saweetie, Chloe x Halle, NLE Choppa and Tye Tribbett with FAMU's Marching 100 and Choir, and appearances from Desi Banks and Pretty Vee with additional names to be announced soon. The global livestream premieres Saturday, October 24 at 8pm ET / 5pm PT on YouTube, in addition to BET serving as the exclusive broadcast partner set to air the event at 8pm ET/PT. "HBCU Homecoming 2020: Meet Me On The Yard," produced by Jesse Collins Entertainment and Live Nation Urban, was announced last week as part of a global slate of new and returning projects, focused on racial justice, amplifying Black voices, and elevating Black culture.

"We are so excited to be a part of this show. HBCUs are such an important part of our culture and the annual homecoming tradition just can't be stopped. We are honored to partner with YouTube and Live Nation to bring all the excitement of an HBCU Homecoming weekend to a virtual world stage," said Executive Producers Jesse Collins and Dionne Harmon, Jesse Collins Entertainment.

Said Shawn Gee, Executive Producer and President of Live Nation Urban, "HBCU Homecomings are an integral slice of black culture. As a college student and young black man I attended quite a few homecomings, as an artist manager my clients have performed at many HBCU homecomings, and as an event producer my company has the pleasure to produce many of these great events for these great institutions.

It is my honor to work with YouTube Originals and my friends at Jesse Collins Entertainment to bring this virtual celebration together to celebrate what is a cultural pillar of the black community."

"BET is proud to partner with YouTube Originals to bring the HBCU Homecoming experience to our audience, at a time when culture and connection has never been more important," said BET President Scott Mills. "Second only to Homecoming, the rich history of HBCUs is probably best illustrated through their vast alumni networks, in many powerful positions across fields from medicine to politics and entertainment; with many bringing their talent to contribute to BET's legacy.

We have deep personal connections to HBCU culture and we are thrilled to

by Target and American Family Insurance.

Today, Google also announced the Grow with Google HBCU Career Readiness Program. Through a $1M investment in the Thurgood Marshall College Fund, the new initiative will help Black students at HBCUs prepare to enter the workforce through digital skills training. This builds on the company's longstanding commitment to HBCUs. Since 2013, the Google In Residence program has placed Google software engineers at HBCUs and Hispanic Serving Institutions (HSIs) as

exceptional entertainment, learning, and timely content to fans around the world including a second installment of "Bear Witness, Take Action," a conversation aiming to unite and inspire the platform's global community to take action for racial justice; "Resist," a documentary series from Black Lives Matter co-found Patrisse Cullors examining the issues of cash bail, unlawful arrest, over-policing of Black and brown neighborhoods, and mass incarceration; "Onyx Family Dinner," a weekly series gathering the multigenerational Onyx family for open

partner with YouTube in this reimagining of the HBCU Homecoming experience."

faculty. The company also hosts Tech Exchange, a virtual student exchange program that teaches HBCU and HSU students applied computer science courses.

Executive Producers of "HBCU Homecoming 2020: Meet Me On The Yard" are Jesse Collins, Shawn Gee, Dionne Harmon, Brandon Pankey and Chris Wagner.

The #YouTubeBlack Voices Fund is a $100M fund dedicated to amplifying and developing the voices of Black creators and artists and their stories.

Over the next three years, this global fund will be used to acquire and produce YouTube Originals programming, and to directly support Black creators and artists to help them thrive on YouTube.

This announcement continues YouTube's commitment to bringing

conversations about life and what's going on in the world over dinner; and "Barbershop Medicine" (working title), which will aim to put the "public" back in Public Health and explore the impact race and socioeconomic status have on healthcare and longevity.

Additional YouTube Originals centering on global Black experiences and addressing racial justice include: "Together We Rise" (streaming now on GRM Daily's YouTube Channel), "Trapped: Cash Bail in America" (streaming now), a special episode of "BookTube" featuring Jason Reynolds (premieres October 22), The Outsiders (premieres February 2021), "Glad You Asked" Season 2 (premieres February 2021), and new episodes of the award-winning Kids & Family series Lockdown (new episodes premiere November 19).

With Historically Black Colleges and Universities across the country cancelling their annual Homecomings due to the global pandemic, YouTube will take the momentous celebration virtual. This two-hour livestream will be filled with homecoming traditions to raise funds for the United Negro College Fund who plan to split 50% with Thurgood Marshall College Fund.

Expect musical performances, band performances from Jackson State University's Sonic Boom of The South, and FAMU's Marching 100, Step performances, as well as appearances from students, alumni, YouTube creators and inspirational video packages representing the legacy of HBCUs. "HBCU Homecoming 2020: Meet Me On The Yard" is sponsored on YouTube

PJ MORTON ADDED TO THE 2020 BY BLACK CONFERENCE Experience multi-Grammy-Awardwinning singer-songwriter, and producer PJ Morton in the By Black Conference Performance Lounge - Presented by Urban One! Sing along with the New Orleans native known for his unique blend of gospel, soul and R&B in an exclusive in-studio performance following the State of Black Business during the By Black Conference kickoff on October 14!

‘Say So’ featuring JoJo is one of our favorites. We know you have found yourself humming along to it too! Watch

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the official video here and be sure to add this performance to your conference itinerary!

The National Association of Black Owned Broadcasters has been the voice of Black owned media for over 40 years. Register today and get your front row seat to all the action at the inaugural By Black Virtual Conference produced in partnership with the U.S. Black Chambers, Inc. Visit www. byblackconference.com to register and curate your custom conference itinerary!

October 22, 2020 - October 28, 2020

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ENTER TAINMENT

D O C U M E N TA R Y E X P L O R E S U . S . C R I M I N A L J U S T I C E S Y S T E M

" T RAP P E D : CAS H BAI L I N AM E R I CA"

YouTube Originals has launched the new documentary, " T rap p e d : C as h Ba i l i n A m e r i ca , " which explores the growing movement to end the inherent economic and racial inequalities of cash bail while highlighting victims impacted by an unjust system, the tireless campaigners fighting for criminal justice reform, and a bail industry lobbying to maintain the status quo.

The documentary will be available to stream for free only on the Real Stories YouTube Channel.

Every year, millions of American men and women are incarcerated before even being convicted of a crime - all because they can't afford to post bail.

How did we get here? "Trapped: Cash Bail in America" shines a light on our deeply flawed criminal justice system and the activists working to reform it.

"Trapped: Cash Bail in America" also gives a face to those who are forgotten behind bars and spotlights the human impact on the individuals stuck in jail before their trial. The harsh repercussions this has on the accused and their families is outlined through the story of a single mother separated from her children for a non-violent felony. With activism starting at a local level, a national conversation is slowly beginning to emerge to combat mass incarceration and free Americans unequally imprisoned.

"Trapped: Cash Bail in America" is produced and written by Chris L. Jenkins and directed and edited by Garrett Hubbard. Nadine Zylstra, Head of the YouTube Originals Learning, Impact and Kids & Families team, and Ian Roth on the Learning and

Impact development team oversee the documentary. Malika Saada Saar serves as Global Head of Human Rights

from the slate includes a documentary series from Patrisse Cullors, co-founder of Black Lives Matter, and a HBCU

for YouTube.

Homecoming (Historically Black Colleges and Universities) livestream special.

The documentary is part of YouTube's global slate of new and returning projects, dedicated to amplifying Black voices. "Trapped: Cash Bail in America" continues YouTube's longstanding commitment to celebrate a broad and diverse set of perspectives on the platform. Additional projects

T H E AT R I C A L L I V E - S T R E A M C H A M P I O N S I ELECT: POWER EVERY F O U R YEARS premiered as a free livestream on YouTube Live from 7:00-7:30 p.m. The filmed performance by Carey Brianna Hart will remain free online for viewers, leading up to the election and afterwards. The one-act, one-woman electrifying work will be 25 minutes long, and is about the personal power of voting, women's rights, and anti-racism. Written by

through to a revelation of personal power.

Alone now, out of work and losing hope because of Covid-19’s chokehold on America, she struggles to breathe through painful memories in front of her camera at home. As a way out of this downward spiral, she decides to record her feelings on a video message to her fellow voters.

She decides to give testimony to power. The power of voting.

THE

POWER

The creators encourage viewers to donate to Engage.Miami - building political power by and for young people. In its first five years, Engage.Miami has registered 24,000 voters and increased early voting sites on college campuses. The organization has engaged and educated tens of thousands of young people about the importance of local and national elections, and the impact young voters make - engage.miami/donate.

In the film, the character of Bella stands at a precipice - things in America are definitely not “great again.” In what feels like the blink of an eye, we watch her claw her way out of the mess of the past four years and the agony of 2020 as she rings a Buddhist bell. Her bell of truth is a talisman from her deceased husband, and a clarion call to vote.

Bill Spring. Read about the stellar cast and creative team at billspring.net/about.  The link to watch the free live-stream is youtube.com/watch?v=8x8pDnL2fUg.  Watch the trailer at https://www.youtube. com/watch?v=SvAPI163Dyw In the grip of the 2020 pandemic, just days before the presidential election, a woman in Miami recalls her shock four years ago on election night 2016, with renewed feelings of dread about this time around.

The recollection of that blistering night as she watched those fateful election results sparks a memory that shatters her nerves - as we witness her working her way

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I Elect: Power Every Four Years is a oneact, one woman show created and written

by Bill Spring. The role of Bella is brilliantly performed by Carey Brianna Hart, who delivers a tour de force monologue. Ricky J. Martinez directed the film version of this project. Produced by Jose Lima.

The Director of Photography is Dennise Perez. Location assistance provided

by Locust Projects. Viewers say they have to step back from their screens - in a good way - when watching this performance. Bella realizes that although the power of the people has been chipped away these past four years, each of us still has the power to elect.

“My mother was jailed in the 1960s for registering individuals to vote,” says Carey Brianna Hart. “So many people have fought, struggled and died to have this right to affect our government - it should not be taken for granted.” Born in Miami, she graduated from the New World School of the Arts. She has a BFA in Theatrical Studies from the Goodman School of Drama at DePaul University in Chicago.

She has been a major presence in South Florida theater, including: the African American Performing Arts Community Theatre, AreaStage, GableStage, M Ensemble Theatre Company, Mad Cat New Theatre, Thinking Cap Theatre, the Vinnette Carroll Theatre and the Women’s Theatre Project, among many others.

She has worked with the Afro-Academic Cultural Technological & Scientific Olympics, mentoring students in Drama, Playwriting, Oratory and Poetry. Carey has coached numerous students who have Abecome NAACP National ACT-SO Medalists. She is also the author of Dust Tracks, a one woman show of Zora Neale Hurston.

“This work is woke! A clear ring of authenticity and activism, for us to get back on point,” says Ricky J. Martinez.

The award-winning Director and published playwright has been invited to direct for

October 22, 2020 - October 28, 2020

"Trapped: Cash Bail in America" won the Social Impact Award at the A Show For A Change Film Festival and is also opening the (In)Justice For AllFilm Festival on December 10, 2020.

OF

VOTING

the Kennedy Center’s American College Theater Festival’s the MFA Playwrights’ Workshop; Stanford University’s National Center for New Plays; James Madison University and the Forbes Center; the Words A-fire festival in New Mexico; and other organizations across the country.

His collaborations with playwrights on more than fifty world premiere plays have led to Pulitzer Prize finalists/wins and ATCA’s Steinberg finalists/wins. Awards include the 2016 Margo Jones Award, and the 2016 Remy Pioneer Award. He served as the Artistic Director for Miami’s New Theatre. Nationally, he served on the Executive Committee for the National New Play Network; the Advisory Board of the Latino Theatre Commons; as a panelist for the National Endowment for the Arts; the Mid-Atlantic Arts Foundation; the National Fund for New Musicals; and San Antonio’s Luminaria Festival.

“During these unprecedented times, artists have no choice but to create. That is what we do and artists are critical right now,” says Bill Spring. “There is enormous power in artists working together, offering the viewer a passageway, inspiration, and igniting our collective spirit. It doesn’t take much for evil to come crawling out of the woodwork, but the truth-seeking voice of Bella is not one to be silenced.”

Bill Spring is a writer and actor. His work has been featured nationally at various festivals including FUSE: the New York Celebration of Queer Culture at HERE Arts Center, and the Philadelphia Fringe Festival. Autobiographical works include Miss Vanilla & the Hustler, The Prehistoric Zip Code of Water, The House, Skin Deep, Dream of the Firemen, and Kmart and Spirituality.

Spring has acted in numerous productions, including the play about Anita Bryant’s anti-LGBT crusade, called 1,000 Homosexuals (at the Adrienne Arsht Center for the Performing Arts and the Colony Theatre), and in No Music in this House. Born in Atlanta, he received a BA in English with a minor in Theatre Studies at Emory University, and is a classically trained concert pianist.

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BUSINETAINMENT ENTER SS

O W N S e t s N e w S e r i e s F r o m W i l l Pac k e r & C a r lo s K i n g

OWN: Oprah Winfrey Network has lined up two new unscripted series for fall — Put A Ring On It, from Ready For Love producers Will Packer and Lighthearted Entertainment, and Behind Every Man, from Carlos King and Kingdom Reign Entertainment — and is expanding its unscripted programming roster to two nights, Friday and Saturday, beginning in October.

Saturday has been OWN’s night for original unscripted programming since 2012. The expansion will convert Friday night, where the cable network had been airing acquired programming, including newsmagazines like 48 Hours and 20/20 and movies, into a second night of unscripted originals.

The new schedule begins Friday, October 23 with a new season of Packer’s Ready To Love dating show at 9 PM ET/PT. Appropriate for the coronavirus era, season 2 will follow singles looking for lasting love while quarantined together at a secluded mountain resort. The series premiere of Packer’s Put A Ring On It will follow at 10 PM ET/PT. In the series, long time couples embark on the ultimate social experiment to discover if they’re truly meant to be by dating other people.

Saturday nights will kick off on October 31 with the Season 7 premiere of Iyanla: Fix My Life featuring spiritual life coach and

best-selling author and executive producer, Iyanla Vanzant. It will debut with a two-hour episode from 9-11 PM ET/PT. The following week on Saturday, November 7, King’s new series Behind Every Man premieres at 10 PM ET/PT. Behind Every Man shines the spotlight on the women behind famous men we look up to and admire, focusing on the passions, struggles and sacrifices they have made to support the men they love.

“Expanding to two nights with our unscripted shows gives our loyal viewers even more of the programming they’re super passionate about,” said Tina Perry, president OWN. “Over the years, OWN has established Saturday nights as the leading destination for Black women focusing on unscripted programs in the love and relationship space and we look forward to continuing that momentum on Friday nights this fall.”

OWN’s fall unscripted programming premiere lineup and new series descriptions follow below.

FRIDAY, OCTOBER 23  9 PM — Ready to Love  10 PM –Put A Ring on It  9-11 PM — Iyanla: Fix My Life (special two-hour premiere) SATURDAY, NOVEMBER 7  10-11 PM — Behind Every Man (follows Iyanla: Fix My Life in its

regular 9-10 PM time slot)  Put a Ring on It — Will Packer’s newest unscripted relationship series “Put A Ring on It” follows three longtime couples, with help from master relationship coach Dr. Nicole LaBeach, who embark on the ultimate

Behind Every Man –From producer Carlos King and Kingdom Reign Entertainment and hosted by “Love & Marriage: Huntsville” star Melody Holt, “Behind Every Man” celebrates the women behind famous men we look up to and admire, focusing on

relationship test. From week to week the couples are pushed outside their comfort zones to confront the question they’ve been too afraid to ask: is this their happily ever after?

The couples will finally find out if they are truly meant to be together by dating other people, and in so doing they’ll discover if there’s a love connection they’ve been missing all along. Will they decide it’s time to go their separate ways, or is it finally time to put a ring on it? “Put A Ring on It” is produced by Will Packer Media and Lighthearted Entertainment.

the passions, struggles and sacrifices they have made to support the men they love, whose lives are lived in the spotlight. Featured couples include Tammy and Kirk Franklin; singersongwriter Ne-Yo and his wife Crystal Smith; Big Sean and his mother Myra Anderson, plus Lamar Odom and his fiancé Sabrina Parr, Usher and his mother Jonnetta Patton and many more. “Behind Every Man” is produced by Kingdom Reign Entertainment and LostNThought Productions.

Detroit Brand Offers BLACK LIVES MATTER Clothing VISIBLY BLACK is continuing to celebrate African American culture by unveiling and offering its latest apparel line: the Black Lives Matter collection. During these tumultuous times, pro-black culture has reached a fever pitch, with more and more African Americans becoming aware of who and what they support.

Voted the top urban T-shirt brand and featured in numerous black media outlets, Visibly Black gives those looking to spread awareness a chance to do so with fashion. The new line features numerous Black Lives Matter shirts, Black Lives Matter hats and Black Lives Matter hoodies.

"Today, at a time when it’s more

8 | NewYorkTrendnyc

important than ever to let the world know where you stand in the fight against police brutality and systemic racism, Visibly Black now offers numerous Black Lives Matter t-shirts and hoodies that not only broadcast strong messages, but were created with the intent of giving back to charity," commented a

spokesperson of Visibly Black.

"Bail funds, the larger Black Lives Matter movement, and communitydriven organizations like Reclaim The Block are all on the receiving ends of donations when consumers purchase these items from Visibly Black."

Shoppers can find the perfect clothing to “state where they

to

Customers Worldwide

stand”, a phrase often used by the company, from the Black Lives Matter-led clothing line in the Parkers Alley shopping mall in Downtown Detroit, or on its website at visiblyblack.com. The Black Lives Matter clothing line is made possible via partnership with Leighton Industries, a venture capital and consulting company investing in diverse businesses in the United States.

Visibly Black’s clothing collections feature a selection of products and gifts from African Americanfounded brands in the Metro Detroit area including BLACKAZA and I Love You Melanin®, among others. The company considers itself a lifestyle product organization whose mission is to encourage black people to proudly represent their culture, and heritage. And, to intervene in violence inflicted on Black communities by the state and vigilantes.

“Our mission is to build a brand that embodies the cultural values that we want to see in the world,”

October 22, 2020 - October 28, 2020

a spokesperson of Visibly Black stated. “With the Black Lives Matter collection, we’re taking this a step further and giving consumers across the country an opportunity to discover and support black-led small business brands.”

In addition to its Black Lives Matter clothing line, the company has a plentiful selection of graphic tees, hoodies, hats, pins and even patches with slogans and images promoting being black and the problack movement.

Visibly Black is a leading specialty retailer headquartered in Detroit, Michigan, that offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. Visibly Black is proud of African American heritage, and the unique role it plays in American culture and tradition. Visibly Black ships to 81 countries worldwide through its websites.

For more information, please visit www.visiblyblack.com. For media inquiries, please contact support@visiblyblack.com.

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BUSINE S S

7 WAY S

T O H AV E A

Work can be fun, but not always. Some of us work in a place that may not fit our personality and sometimes we have so many tasks to complete that we feel overwhelmed. Maybe you’re that person who doesn’t like their job at all and you’re there just to be able to pay your bills and take care of your family.

Whatever your situation, work can mean stress. It’s how you deal with that stress that determines whether you’re surviving or thriving at work and in life.

Here are our 7 tips to have a better work week!

1 Make An Attitude Adjustment From the very beginning, adjust your attitude. Let go of last week’s drama, it’s not going to serve you any purpose. It’s not going to help you. It’s not going to help your co-workers. Just let go of last week’s mishaps. Walk in the door with a fresh and positive attitude.

There’s nothing worse than walking through the doors of work and exuding a poor attitude. Whether you realize it or not, your attitude affects your colleagues just as much as it affects you. Set yourself up for success, go in with a fresh attitude.

2 Plan And Prepare The second thing is to plan and prepare your meals, especially breakfast. Many

BETTER WORK WEEK

of us have families and a great deal of our time goes toward getting them together. Mornings can get hectic and it becomes easy to skip breakfast.

It’s very important to start the day by nourishing our bodies. You don’t want to have that mid-morning crash. You don’t want to go hungry and cranky. So just prepare the evening before so you have something to grab and go.

3 Breathe If your day starts to get hectic and stressful, just take the time, take 30 seconds, take one minute just to calm things down and just do some deep breathing. That will help activate your parasympathetic nervous system, which is your rest nervous system, and it can calm it down. I’m telling you, just breathing can help a lot.

4 Make Your Bed Yes, make your bed. What do I mean by that? You want to start your day off with a great intention. You want to be able to say, “I’ve accomplished one good thing today.” By making your bed, you accomplish something that’s beneficial to you.

When you look at a clean bed, you feel refreshed, you feel good, and you’re sure to have a pep in your step. Even if you’re day wasn’t the best, when you

finally make it back home at least your bedroom is nice and neat! That’s an indescribable feeling.

5 Get Restful Sleep We must be intentional about getting enough sleep. Making it through each day isn’t as easy without the right amount of rest. Without it, we go into work feeling tired, fatigued, and grumpy.

This leads to poor work performance.

We aren’t as productive and are easily distracted.

6 Apologize, Forgive, Keep It Moving We’re all human. We make mistakes.

If you make a mistake, apologize for it.

If someone apologizes to you, forgive them. From there, just keep it moving.

It doesn’t help to hold onto grudges. It doesn’t serve anyone in any situation, and after all, there are bigger fish to fry.

There are other things that will come up. So why add to it? Why add to the drama?

7 Laugh!

The final thing is…and I’ll say it a million times…LAUGH! Laugh at yourself. Laugh at a funny situation that happened.

Never at the expense of someone else, but find something to laugh about. Keep it light. Keep the mood happy. Tell a corny joke. I’m a big fan of corny jokes.

TMobile Launches PROJECT 10 MILLION Aimed With the need for equitable access to the internet more crucial than ever, T-Mobile has zeroed in on a bold goal: helping every single unconnected student in the U.S. get access to the internet connectivity they need to learn. In a video today, T-Mobile CEO Mike Sievert announced that the Un-carrier’s $10.7 billion Project 10Million commitment is taking a big step toward accomplishing this vision. The program is now live and available to school districts.

out of learning.

To address this urgent need, the Un-carrier has expanded Project 10Million by allowing participating school districts to apply the value of the free program to one of two new plans with MORE data. Schools can choose a

at

Additionally, as COVID-19 forces up to 50 million students out of the physical classroom and into part- or full-time remote learning, the need for connectivity and greater bandwidth has dramatically increased. What was a homework gap has turned into an even more massive schoolwork gap, when students without internet access are completely left

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100GB per month option or a fully unlimited plan. The best part is that every district gets free wireless hotspots and access to at-cost laptops and tablets, and they have the flexibility to pick the solution that works best for their district. And it’s all still free to students. Interested school districts can sign up today at www.t-mobile.com/p10m.

“Education is the great leveler, but without internet access, kids will be left behind.

T-Mobile has a big goal – to deliver connectivity to every child who needs it across the U.S. Starting now with our historic Project 10Million commitment, we’re going to help open A LOT of doors to opportunity that might have previously been closed,” said T-Mobile CEO Mike Sievert. “This issue is even more critical as the COVID-19 pandemic has completely shifted learning for many from the classroom to online. Big issues need big solutions, and that’s exactly why we’re not just launching but significantly enhancing Project 10Million and giving flexibility to educators so they can best address the unique needs of their students

with plans that offer more data. As the supercharged Un-carrier, we now have the resources and network capacity to deliver reliable connectivity to students across the U.S. — and to tackle the critical homework gap and the schoolwork gap head-on!”

As classroom learning continues to shift to online learning, the need for internet connectivity is growing. It’s a problem T-Mobile has been working on closely with schools, state governments and technology partners since the pandemic started.

The expanded reach and capacity of T-Mobile’s network plays a crucial role in the Un-carrier’s ability to make reliable connectivity truly accessible to students across the U.S. This includes those in urban centers as well as under-served areas like rural America, where 1.7 million households do not have high-speed home internet service. Future Project 10Million recipients will also benefit from T-Mobile’s expanded 5G over time with faster speeds and even broader coverage.

Project 10Million builds on T-Mobile’s — and Sprint’s — long-standing focus on education and connecting students. Prior to merging in April 2020 and before the COVID-19 pandemic, T-Mobile and Sprint had already connected nearly half a million students, and as COVID-19 started to impact

October 22, 2020 - October 28, 2020

Dr. Deitrick L. Gorman is a BoardCertified Family Practice Physician. She is also known as America’s Relaxation Doctor. Dr. Deitrick is a #1 Best Selling author, speaker, consultant, and entrepreneur. It is her passion to help people in the work setting, who find themselves stressed out, frustrated, tired, and overwhelmed, to better manage those stressors; not only to survive but to thrive! She educates that the inevitable workplace stressors can be better managed, finding yourself happier, healthier and more productive.

Closing

But T-Mobile didn’t stop there. In response to the unique learning challenges students are experiencing in the wake of the COVID-19 pandemic, the Un-carrier is expanding Project 10Million by giving school districts additional plan options with more data to best meet their students’ current needs.

T-Mobile previously committed to kick off Project 10Million once its merger with Sprint was complete, and now, as the supercharged Un-carrier, it is following through on that promise and putting its combined resources and network capacity to work. Through Project 10Million, T-Mobile is addressing the persistent homework gap experienced by more than 9 million children across the country who are unable to get online to complete at-home assignments. Project 10Million offers free wireless hotspots, up to 100GB per year of free high-speed data, and access to at-cost tablets and laptops, or the equivalent value of approximately $500 annually per student household.

Just laugh.

the

Homework Gap

schools, the combined company stepped up its efforts. Since March 2020, T-Mobile has connected over 1.6 million students in more than 3,100 school districts across the country. This includes the company’s part in New York City’s plan to connect more than 350,000 students with iPads and data when classes resume virtually. And the Un-carrier has partnered with the California Department of Education and Apple to connect up to another 1 million students as schools across the state prepare to start the next school year virtually.

“Since the start of the pandemic, T-Mobile and Sprint have worked hand-in-hand with school districts, state governments and technology partners to bring connectivity solutions to those who need it most, connecting more than 1.6 million students in less than six months,” said Mike Katz, executive vice president of T-Mobile for Business. “During the pandemic, we’ve had countless conversations with school districts and educators. We’ve consistently heard that they need more options that fit the unique needs of their students. We have expanded Project 10Million to tap into T-Mobile’s network resources and capacity, and take our support of educators and students to a whole new level. We’re going to make a HUGE difference for millions of students!”

Project 10Million is the third and final component of the Un-carrier 1.0 5G for Good commitments that the company announced before its merger with Sprint was approved. Since the completion of the merger, the company has now launched all three commitments, which also include Connecting Heroes and T-Mobile Connect.

For more information about Project 10Million, or to sign up a school district for the program, go to t-mobile.com/p10m.

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HE ALTH C a m pa i g n C e l e b r at e s S h ea M o i s t u r e unveils It Comes

Naturally, a new brand campaign created by a powerhouse team of Black artists and multicultural creatives that conveys the essence of Black women and is an unapologetic portrayal of a shared experience of resilience and creativity. In tandem with the campaign, SheaMoisture also announces our new, unprecedented pledge to commit proceeds from products sold as an investment dedicated to helping realize the dreams of Black women entrepreneurs.

Set against both a global social justice movement and a moment of transformative cultural change, It Comes Naturally is a forward-looking celebration of Black identity. Six Black female artists – Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega – were commissioned to create a distinctive and stirring campaign that brings to life the stories, legacy, and heritage carried by Black women through generations. Portrayed beautifully in rich illustrations, these women are everything their ancestors envisioned, and everything the future needs – naturally.

“SheaMoisture was founded as a response to needs in our community, not only for premium products

the

BEAUTY

celebrating our natural hair, but also institutional and cultural needs,” says SheaMoisture CEO Cara Sabin. “Since day one, SheaMoisture’s mission has been to invest in, support and empower Black women. Today, we’re proud to introduce this campaign, a true labor of love and an uncompromised collaboration with other Black voices and storytellers, as we continue our mission of supporting our community through impact.”

Working behind the scenes on every aspect of the campaign was a team of content creators who brought a shared identity and experience to the collaboration, and who also carried an understanding and reverence for the brand’s muse. “This work is a manifestation of how we live our purpose out loud by investing in Black women to create something meaningful for Black women,” says Tracey Jennings, SheaMoisture’s SVP, Marketing and Creative Excellence. “We built a unique hybrid agency team by partnering with BBDO and polycultural marketing firm JOY Collective to realize our vision and lead a dynamic rockstar team of Black and multicultural writers, artists, editors, and music composers.

This innovative, cross-agency model has set a new best-in-class standard for representation in the beauty industry, and in the culture at large.”

This Exercise Loses “I don’t have enough time.”

That’s one of the top excuses people give for not working out. Well, new research shows that you just need seven minutes a day to start seeing real change in your body.

Yes, only seven minutes. That’s less than the time you wait in line for your Starbucks. Researchers took nearly 30 adults (who did not exercise regularly) and split them into two groups.

Half of the subjects completed a fitness program, while the remaining half didn’t work out at all. All of the participants maintained their regular

Photo by Jonathan Borba on Unsplash

10 | NewYorkTrendnyc

An

and

RESILIENCE

“Partnering with SheaMoisture to create this visual story was a passion point for our team. With that came the immense privilege of creating the kind of representation that Black women, like me, want to see in our media and in business leaders in our communities.

We took our dreams and made them reality,” says SVP, Senior Director Khari N. Mpagazehe of BBDO NY. “As a Black and women-owned creative firm grounded in cultural understanding,

we are honored to be a part of this purpose-led work to support one of our most cherished brands, SheaMoisture.

We take pride in the opportunity to showcase the brilliance of our community through beautiful artistry of Black women, by Black women,” says Kelli Richardson Lawson, CEO, JOY Collective.

Coinciding with the campaign is SheaMoisture’s groundbreaking pledge to dedicate proceeds from every single purchase as direct investments

I N C H O F F AT

diets.

The fitness group participated in a seven-minute training session every day for six weeks, performing bodyweight exercises such as jumping jacks, crunches, push-ups, and squats; between each exercise, the participants rested for 10 seconds.

The final data revealed that just seven minutes of training a day can do wonders for the body, specifically your mid-section.

In fact, those who participated in the training sessions lost around 4 pounds of fat and shed about an inch of belly fat around their waists. Their

In

body fat dropped by an average of 2.1 percent, too.

The researchers say that resistance exercises can boost your lean body mass while simultaneously burning fat. There’s just one catch, these exercises are more likely to work for those who don’t already hit the gym regularly. In order to see progress, you’ll have to increase the intensity of your workouts as time goes on.

Otherwise, this form of light, brief exercise could eventually cause you to reach a plateau.

Here’s how to start off for the first 30 days: Ju m p in g jac ks Do jumping jacks for 2 minutes. (rest for 10 seconds) S id e lu n g e Step right leg out to side and bend knee to 90 degrees, reaching hands down on either side of right foot.

Push off right foot to return to standing with right foot directly in front of left foot, arms sweeping up with palms facing in. Repeat on left side with left foot stepping behind right as you return to center; that’s 1 rep.

Do 24 reps (roughly one minute) then switch lead legs and repeat. (rest for 10 seconds) Flu t t er K ic ks Lie faceup with legs extended, toes pointed, and hands tucked

October 22, 2020 - October 28, 2020

of

Black Women

to Black women entrepreneurs. This commitment is part of the brand’s long-standing Community Commerce program, through which SheaMoisture has provided community development and economic support to Black entrepreneurs and community leaders.

“Community Commerce is rooted in the belief that commerce can bring true economic independence and empowerment to our communities,” says Simone Jordan, SheaMoisture’s

Head of Community Commerce, Sundial Brands. “We are excited to begin a new chapter of our story and dedicate even more resources and support so that those in need can succeed and thrive.”

Through this purpose-driven business model and with the launch of It Comes Naturally, SheaMoisture not only inspires but puts the power to drive community investment directly in the hands of consumers that have helped SheaMoisture become the leading brand it is today.

MINUTES underneath glutes to support lower back. Lift both legs off the floor a few inches and alternately kick legs up and down. (rest for 10 seconds) Pl ank Lie facedown on the floor with feet together and forearms on the ground.

Draw abs in and tighten glutes.

Then, lift entire body off the ground until it forms a straight line from head to toe, resting on forearms and toes.

Hold. Slowly return body to the ground, keeping chin tucked and back flat. (rest for 10 seconds) H el i c op ter s Lie faceup with knees bent and feet flat on the floor, arms extended out to sides, palms down. Contract core, take a deep breath in, and draw knees into chest.

Exhale, pressing lower back into floor as you extend feet toward the ceiling.

(Upper torso and lower body will form a 90-degree angle with feet pressed together.)

Keep core contracted, flex toes toward the floor, and begin circling legs clockwise, keeping legs fully extended and hips resting firmly on the floor.

You can create more of a challenge by flipping palms up to face the ceiling.

This will decrease stability while increasing core activity.

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END NO TE S B L ACK-ISH star and

leader of Gen Z’s creative class, Marsai Martin, graces ESSENCE’s first-ever ESSENCE Girls United digital cover.

The young actress, producer and entrepreneur sits down with ESSENCE Girls United – the premier destination for young Black women leaders and cultural disruptors – and talks candidly about everything from diversity in Hollywood, rewriting the rules, living authentically as a young Black woman and more! ​ In the cover story, In Full Bloom, Martin shares with ESSENCE Girls United:

ON LIVING AUTHENTICALLY: “I’m always myself...I’m in the space I’m in right now because I was just always unapologetically myself​...” ON INCLUSION IN HOLLYWOOD: “It really sucks to say, but people are just now starting to

understand that we as Black people have very creative minds and we won’t stop until we get there​...”

ON PITCHING HER FILM: “I really didn’t think of it as a nerve-wracking thing. Math equations scare me a lot more than public speaking​..."

The cover star also participated in the first ESSENCE Girls United Summit. Held during the weekend of the International Day of the Girl on October 10th, the event was designed to amplify and empower young Black women via impactful conversations and workshops— encouraging the next generation of activists, leaders and entrepreneurs. The highly anticipated summit included a masterclass from Martin. ​For more on what she had to say during the summit about tackling self-doubt​, click here.

For more on the cover and story, visit ESSENCE.com/GirlsUnited (photo credit: Ramona Rosales)

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