NEW YORK STATE GOLF ASSOCIATION
2024 MEDIA KIT
ABOUT US
Since the New York Golf Association (NYSGA) was formed in 1923, our passionate committee members and staff have worked tirelessly to promote the game, build strong golf communities, and protect golf’s traditions across the Empire State.
Annually, the NYSGA conducts 100+ tournament days each season between the 20 NYS amateur championships and their sectional qualifiers, USGA qualifiers in our region, and a series of single-day net events around the state.
Beyond conducting tournaments, the NYSGA provides several key services to member golf & country clubs including the GHIN Handicap System, course rating & measuring, rules education, tournament administration assistance, scholarships, junior golf initiatives, communications, member benefits & more!
Background
s The NYSGA is a regional governing body for amateur golf in New York (excluding Metro-NY and Rochester).
s Directly services over 41,000 individual members and more than 250 member clubs.
s Founded in 1923 for the purpose of conducting an annual sanctioned New York State Amateur championship to decide the state’s top players. The NYSGA celebrated its centennial during the 2023 season.
Services
s Exclusively licensed by the USGA to provide members with an official USGA Handicap Index in our region.
* 1,274,000+ rounds posted to handicap by members in 2023 (April - October)
* 947,000 rounds posted to handicap at NYSGA facilities (April - October)
s Conduct official USGA Course Ratings at local courses.
s Administer over 120 tournament and event days each year at member clubs.
*60,000+ tournament participants since 2010
*$3,100,000+ spent at clubs hosting NYSGA tournaments since 2010
s Host educational seminars and offer professional expertise on a variety of subjects, including tournament software, Rules of Golf, course marking and setup, and more.
s Support local golf community through NYSGA Foundation
*$460,000+ in scholarships awarded since 2009
*$130,000+ in grants supporting junior golf initiatives since 2009
MEMBERSHIP
550+ Member Clubs (Directly Service 259)
41,600+
79% Male
21% Female
Individual Members
78% Married
93% Attended College
92% Homeowners
28% Own Second Home
53% Retired
Advertising partners of the NYSGA gain access to our affluent group of members. They represent the most avid golfers in New York and an influential force within the state golf economy, plus a difficult to reach consumer base.
EMAIL MARKETING
DEDICATED E-BLAST
Sponsor your very own dedicated email to 60,000+ members and subscribers with messaging and images dedicated specifically to your product(s). eBlasts regularly have open rates of 25-30%.
Email format may be either in an artwork form or HTML. Artwork must be provided as a .gif or .jpg file (no animated or Flash files) up to 200kb in size, and a link must be provided when submitting the file.
RATE: $2,850/EMAIL
E-NEWSLETTER
NYSGA eNews is an informative newsletter sent to all 50,000+ members and subscribers bi-monthly, with an average open rate of 24-30%.
Files can be up to 50kb saves as .gif or .jpg. No animated .gif or Flash files will be accepted. Must provide link when submitting file.
60,000+
E-REVISION
The NYSGA eRevision email is sent to 30,000+ GHIN-using members with an actively linked email along with an update of their USGA/GHIN Handicap Index. The email also contains quick links and important updates. eRevisions are sent on Monday of each week for a total of 52 eRevisions each year. The open rate for these emails exceeds 45%
The following advertisement size is available: 266 pixels x 145 pixels
Files can be up to 50kb saves as .gif or .jpg. No animated .gif or Flash files will be accepted. Must provide link when submitting file.
WEBSITE MARKETING
NYSGA.ORG
The NYSGA website attracts nearly a quarter million people each year. Three advertisement spots are available to be shown on every NYSGA webpage at a given time.
Advertisement dimensions:
266 pixels by 145 pixels as a jpg/png, or 960 pixels by 120 pxiels as a jpg/png.
No animated .gif or Flash files will be accepted. Provide link when submitting file.
RATE: $1,000/MONTH
MOBILE MARKETING
NYSGA MOBILE APPLICATION BANNER ADS
(2) TWO AD SPOTS AVAILABLE PER MONTH
2023 WEBSITE STATS: Pageviews: 1,369,402
Website Visits: 610,156
Unique Visitors: 282,934
Pages/visit: 2.24
Average Time on site: 2:15 min
The NYSGA mobile application is used by thousands of members to post scores and keep track of their handicap information. Throughout each season, the mobile application is viewed constantly by NYSGA member while posting their scores.
2021 NYSGA Member Stats 5.5 million app visits 1 million rounds posted on app
Advertisement dimensions: 1920 pixels by 800 pixels as a jpg/png.
RATE: $1,400/MONTH
“A LA CARTE” RATES
2024 Rates:
* File can be HTML or JPG, recommended width 600-800px - see Email Marketing page for more details
* available in 1920px x 800px - see Mobile page for more details
* available in either 266px by 145px, or 960px by 120px - see Website page for more details
* available in 350px by 200px - see Email Marketing page for more details
* available in 350px by 200px - see Email Marketing Page for more details
If you are interested in bundling two or more of the above advertising opportunities, please contact Dan Thompson at dan@nysga.org for further discounts and packages.
SPONSORSHIP OPPORTUNITIES
HERE’S YOUR CHANCE TO PARTNER WITH THE NEW YORK STATE GOLF ASSOCIATION!
Opportunities for year-long exposure to the NYSGA’s membership base through digital, print, on-site activities and program sponsorship include:
Official NYSGA Partner Status
Tournament Sponsorship
Program Sponsorship
Product Sampling
Product Demonstrations
Product Placement
Club or Course Outreach
Speaking Opportunities
Exclusive NYSGA Member Offers
Collateral Distribution
Giveaways/Prizes
Product Reviews
Social Media Marketing
Photo Opportunities
Surveys
Directly align Your Company with the NYSGA and access our strong golf communities across the state. NYSGA sponsors play a critical role in helping the NYSGA enhance competitions, create value for our members, and expand the services we provide to golfers and golf courses.
s Proactively build stronger relationships with private and public golf clubs around NYS
s Leverage a niche group of affluent influencers and build customer loyalty.
s Generate effective brand awareness and sales leads through various member touchpoints.
s Align your brand with a 100-year-old organization with strong values and culture.
s Proudly support New York State’s golf community.
WHAT’S INCLUDED...
WE’LL HELP YOU FIGURE OUT HOW TO BEST ENHANCE & DRIVE YOUR BUSINESS OBJECTIVES.
Below are deliverables that are included with all sponsorships, which help to generate brand awareness, drive product and service consideration and offer consistent touchpoints with NYSGA members throughout each year.
BASIC MARKETING BENEFITS INCLUDED WITH NYSGA SPONSORSHIPS:
s Designate as an official sponsor of NYSGA.
s Announce via press release, website story, eNewsletter story and social media.
s At least two (2) Dedicated Email Blasts per year sent to the NYSGA’s full list of subscribers with special offer(s).
s Opportunity to setup on-site activations at select NYSGA tournaments (product staging, brand education, etc.).
s At least two (2) months display of website banner advertisment per year.
s Display hot-linked logo on both home & sponsors page of website. Hot-linked logo will be listed in sponsor section of all championship websites.
s Thank you signage at all championship lunches & dinners.
s Thank you page in all official publications of the NYSGA (championship programs, hall of fame programs, annual report).
s Display logo on printed materials at tournaments (notice to player sheets).
s Display logo on sponsor section of monthly eNewsletter, sent to full email subscriber list.
s Opportunity to provide exclusive member benefit to all NYSGA members, listed on NYSGA.org and promoted via other channels.
EVENTS - TOURNAMENTS
State Championships
The NYSGA is responsible for conducting the 20 New York State amateur golf championships each year, attracting the top players from around the state to compete for each respective title.
Amateur Series
This series gives NYSGA members the opportunity to compete against peers at a similar skill level, gain exclusive access to top private golf clubs, play competitively for net/gross under the USGA rules of golf, and meet other golfers from around the state.
Consists of 20+ events held from May - September (Albany, Binghamton, Syracuse, Utica, Rochester, Buffalo)
Divisions
Men’s (all ages)
Men’s Senior (55+)
Men’s Super Senior (65+)
Women’s (all ages)
92% male / 8% female participation
PRINTED MATERIALS
2,000+ Annual Participants
90+ Players Per Each Event
20+ Top Private & Resort Courses
NYS Men’s Amateur
NYS Women’s Amateur & Mid-Am
NYS Men’s Four-Ball (Open, Senior, Super Sr.)
NYS Men’s Mid-Amateur
NYS Women’s Senior & Super Senior
NYS Women’s Four-Ball (Open & Senior)
NYS Men’s Senior Amateur
NYS Men’s Super Senior & Legends
NYS Boys’ & Girls’ Junior (18U / 14U)
NYS Mixed Team (Open & Senior)
EVENTS - EDUCATION
Rules of Golf Seminars
Albany, Buffalo, Binghamton, Elmira, North Country, Syracuse, Utica
The NYSGA offers free Rules of Golf Seminars, hosted by private member clubs in each region of upstate New York. These seminars serve as a great opportunity to revisit/refresh the rules, go over unique scenarios and give the attendees an opportunity to ask specific questions.
These seminars overview the major changes and Rules situations that are often encountered during the play of a round. These seminars are led by USGA expert certified Rules instructors from the NYSGA’s staff and volunteer network.
These seminars are offered to the public, and all attendees must register online in advance to access a spot in the seminar. These seminars generally fill up to maximum attendance allowed by the facility. All seminars include complimentary continental breakfast and a copy of the Players’ Edition of the Rules of Golf.
Sponsors of these Rules of Golf seminars will have the opportunity to:
*Greet attendees when they first arrive to the venue
*Offer an attendee gift and education materials
*Present quickly in front of group - quick pitch, or verbal thanks
*Co-brand Rules of Golf books that are handed out to attendees
BRANDING & ACTIVATIONS
There are many opportunities to generate strong brand awareness and loyalty among the top amateur players in New York during the multi-day championships and their respective sectional qualifiers. Have an idea not already included in this deck? Let us know! We want to work with you to come up with the best solution!
