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The New York Chapter of the Society of Cosmetic Chemists

Discover India Symposium Renaissance Woodbridge Iselin NJ May 11, 2015

2015 Seminar Focus: India: Tapping the Emerging Personal Care Market

A member of the rising economic powers, otherwise known as the BRIC nations and a significant emerging market, India is the second largest country in the world with a population estimated to be about 1.252 billion. It has the 10th largest economy in the world, at 1.875 trillion dollars.

As more companies are embracing globalization to reach new customers in new markets, a greater understanding of consumer preferences, important product types, and regulatory issues in this vast and growing market is essential.

The NYSCC, in conjunction with its world renowned Suppliers Day event, has assembled a program of experts to further explore this land of immense opportunities.

The global educational focus of the NYSCC Supplier’s Day… last year China, today Brazil, next year India, the NYSCC is increasing the value of Supplier’s Day week by offering world class seminars on major emerging markets and economic regions.

Co-Chairs

Steve Herman

Kamesh Yerramilli

Steve Herman is President of Diffusion LLC. He is an Adjunct Professor in the FDU Cosmetic Science Program. He is a regular columnist for GCI Magazine and has written a book, Fragrance Applications: A Survival Guide.

His SCC activities include service as Chairman of the NY Chapter in 1992 and 2013.

Kamesh Yerramilli has a Ph.D. in Surfactant & Polymer Science. At J&J he is Global Consumer Liquids SME & Fellow. He has previously been with Unilever, Stepan, IFF and S C Johnson. He has been associated . . with SCC, AOCS for many years. He is associate editor of J. Surf. & Det. and has published several articles and patents.

Morning Program 8:00-9:00

Registration

9:00-9:15

Opening remarks, Steve Herman and Kamesh Yerramilli

9:15 -10:00

Mr. G. Ramachandran (Galaxy Surfactants) Growth of Personal Care Industry in India–2015 & Beyond

10:00 -10:45 Dr. Satish Goel (Unilever) Innovations in Personal Care : catering to diverse consumer needs in India 10:45 -11:00 Break 11:00-11:45

Mr. Rashmikant Mohile ( Rashmi ), CLAIMS India Cosmetic Regulations In India

11:15- 12:00 Dr. Kumar Vedantam (Givaudan) Fragrance Delivery and Benefits in Indian Cosmetic Products

Afternoon Program 12:30-1:30 Lunch 1:30-2:15

Vivienne Rudd (Mintel) Spotlight on India - Trends, Drivers, Innovation

2:15-3:00

Ms. Punita Kalra (Emami Limited) Male Grooming Product Markets, Innovations & Consumer Trends in India

3:00-3:15

Break

3:15- 4:00

Prof. Pratap Bahadur (VNSG University) Indian Cosmetic Industry : A Chemist’s Perspective

4:00- 5:00

Indian Cultural Event TBA

Mr. G. Ramachandran Mr. G. Ramakrishnan is one of the founder Directors of the Galaxy Group of Companies. He is currently the Director – Home & Personal Care (Global) guiding the Galaxy Group strategically on the International and Domestic business. Mr. Ramachandran holds degrees in finance and chartered accountancy.

In the last 34 years; Mr. Ramachandran has had various roles at operational and strategic levels at Galaxy. As a Head of Innovation he has led and supervised his team members achieve 18 patents in India and 10 patents in US, in addition to pending patents of 12 in India and one in Europe.

Growth of Personal Care Industry in India – 2015 & Beyond The personal care products market in India is estimated to be around US$10Bn. All the key segments are on continuous growth mode. Reflecting the global trend skin is the largest and high growth segment with skin lightning as the biggest segment. Several social, markets, industry trends signal that growth in the next few years will be higher thus making this personal care industry as an exciting industry to be in. Increasing urbanization, rising participation of urban women in work force, rural folks increased usage of basic products, importance of looks (men & women), personal grooming not only for personal but for professional reasons are some of key social drivers. There are also remarkable developments in the spread of organized retail, high growth of e-commerce, online, development of LUP ( low unit packs ) at different price points even for premium products etc. Specialty chemical manufacturers supplying to global personal brands are adopting “green – chemistry”, “USFDA approved” sites to better meet consumer demand for natural, safer products under increasingly stringent regulatory requirements.

It is anticipated that personal care industry could grow the twice rate of GDP and certain new and high value segments like deodorants, colour cosmetics, hand wash etc. could grow even higher with clear policies

Dr. Satish Goel Dr Satish Goel is currently Personal Care R&D Director of Unilever for India and South Asia. He holds an MBA from BITS Pilani in India, and a PhD in Chemical Engineering from University of Pittsburgh USA. Dr Goel has more than twenty years experience across various R&D functions from basic research to commercialization of new technologies; across various product categories such as skin care and deodorants. He has several international publications and patents to his credit and leads teams across South Asia.

Innovations in Personal Care : Catering to diverse consumer needs in India India has a large beauty and personal care market, which has been consistently growing and is yet far from maturity, thus leaving a lot of room for the big global players to compete. With a huge disparity in purchasing power of people, there are very different challenges on both ends of the pyramid of living standards. On one hand, providing low cost yet high quality aspirational products to the masses has its own challenge in the midst of rising raw material costs. While on the other hand, elite high income consumers, who constitute a sizeable opportunity although small in percentage, look for the latest and best in fashion and trends. In both cases, special consumer needs such as skin whitening, and ethnic tastes and preferences e.g. on fragrances, require special product designs for Indians. This presentation will present a broad picture of some emerging consumer and technology trends.

Mr. Rashmikant Mohile Mr. R. B. Mohile, Promoter and Director of C.L.A.I.M.S. Pvt Ltd, India has a postgraduate degree in pharmaceutical sciences from Mumbai and Canada, with management qualification from the Jamnalal Bajaj Institute of Management in Mumbai. He has over 25 years of experience in pharmaceutical, cosmetic and food industry dealing with various aspects like research and development, technology management and forecasting, strategic planning as well as clinical research management.

He has handled assignment for developing range of hair care, skin care and toiletries for multinational and large national consumer product companies in the capacity of a technical consultant over last few years. He holds numerous patents and publications in the area of formulation of natural hair treatment products, development of novel packaging systems etc.

He is associated with Indian Society of Cosmetic Chemists (ISCC) and The Indian Pharmaceutical Association (IPA).

Cosmetic Regulations In India The current regulation of cosmetics differ worldwide due to different regulatory frame and compliance requirement stipulated by different regulatory bodies. While EU and US regulatory requirements are used as a model for framing the safety and efficacy requirements for cosmetics in other developing regions such as ASEAN and countries like India, Hong Kong etc., other countries like Japan, China, and Korea have their own regulations.

Cosmetic market in India has been very basic for many years. However, in the last two decades, there has been a steady shift to more diverse, sophisticated and specialized products which in loose way are described as ‘Cosmeceuticals’.

Consumers in India are becoming more aware, affluent, more willing to spend on personal care and as a result, more demanding when it comes to product choices.

Companies too are coming up with innovative products, new technologies that they claim provide break through results backed by strong product communication to create the impact in the market place.

Indian industry has also grown and finds customers all over the world; especially the demand for natural and ayurvedic products is ever growing. The market is flooded with newer actives, new formats, new benefits and plethora of specialized cosmetic and treatments. The presentation attempts to address some of these key areas with specific focus on Indian markets and regulations.

Dr. Kumar Vedantam Dr Kumar Vedantam has been working in the consumer products and fragrance industries for more than 30 years. He has worked in North America, Europe, and Asia. He obtained his Ph.D. degree in Surfactant Physical Chemistry. He is a co-inventor on 20 patents associated with various aspects of fragrances and consumer products. He has over 50 publications in international journals. He has an excellent understanding of the changing landscape of global R&D and its impact on both product development/quality and the product life cycle. His expertise includes fragrance delivery, malodor counteraction, sensory science, and product formulations. He has been Vice-President of Fragrance Technology and Applications at Givaudan Fragrances Corporation in NJ, USA since 2005.

Fragrance Delivery and Benefits in Indian Cosmetic Products We are living in a technology age where everything around us is technology-based.

Cosmetics are no exception. Each one of our senses helps in assessing the technology associated with any product and the benefits delivered from usage of the product. For example, our vision helps us in determining whether we have become fairer/younger or not after using a fairness cream while our sense of touch helps in confirming the smoothness and softness delivered by the cream. These benefits are perceivable only after usage of the product for a certain period.

Fragrance in such a product can be used to cue these benefits at the point of purchase. Hence, fragrance occupies a special position in the formulations of these products. The talk will highlight the pivotal role of fragrance in cosmetic products in India with special emphasis on the technologies available that help in delivering Indian consumer needs including long-lasting perfume and odor counteraction.

Recent advances in fragrance encapsulation technology, including the benefits and limitations of this technology, will be discussed and the appropriateness of this encapsulation technology for leave-on and rinse-off products will be highlighted.

Vivienne Rudd

Director of Innovation & Insight, Beauty & Personal Care, Vivienne has been writing about the beauty industry for nearly 20 years. The former editor of key industry titles European Cosmetic Markets and Cosmetics International, she has travelled the world, interviewing leading industry executives and reporting on corporate, consumer, marketing and product innovation developments. She provides an industry-wide perspective for Mintel BPC, leading client service and driving consultancy projects as well as presenting at major international conferences and exhibitions.

Spotlight on India - Trends, Drivers, Innovation From Ayurvedic to oil-based products, India has long been a source of inspiration for the West.

Showing impressive growth and further potential in virtually all beauty & personal care categories, India is clearly one of the most important emerging markets.

Join Mintel’s Director of Innovation & Insight, Beauty & Personal Care Vivienne Rudd for an overview of the Indian beauty & personal care market. This presentation will look at market sizes, product innovation and consumer trends and will explore how brands and manufacturers can gain inspiration from this vibrant marketplace.

Prof. Pratap Bahadur Professor Pratap Bahadur, Ph D, D Sc, FRSC has been associated with VNSG University, Surat, India since 1980.

Presently Basic Science Research Faculty Fellow, Dr. Bahadur has published about 220 research papers and supervised 40 PhD students and 15 M.Phil students. He has successfully completed projects from National and International Government Agencies and several MNCs and has extensively lectured at various Universities in USA, Sweden, France, USSR, Poland, Australia, China, Taiwan , Nepal , Japan, Spain etc. and spent extensive time researching at several of these world class Universities and Institutes.

His area of expertise are surface, colloid, nano and polymer science, applications of polymers/surfactants/glycol additives etc. in the formulation of drugs/pesticides/fragrances and other personal care products to optimize solubilization/dispersion and emulsion stability/wettability and surface modification, foam and rheology control.

Indian Cosmetic Industry: A Chemist’s Perspective The cosmetic industry in India holds promising growth prospects for both existing and new players. New entrants have had to / will have to work out new innovative strategies to suit Indian preferences and budgets to establish a hold on the market and establish a niche market for them.

From being limited to ‘fairness creams’ till a very few years back, the Indian consumer is now pampered with the whole gamut of cosmetic products, ranging from the basics like moisturizers, whitening creams, face washes to the advanced products of the anti-ageing and anti-marks variety. This expansion is happening across Tier-1 and 2 cities in the country, and is now fast expanding to the Tier3/Rural strata via customized value-for-money products.

The presence of global leaders like L’Oreal, P&G, Unilever and their increased R& D investments is another indicator of how India is at the forefront of their worldwide plans. Today most of the cosmetics manufacturers in India cater to the domestic market but they are gradually establishing their footholds in overseas markets too. In recent years, Indian herbal and ayurvedic cosmetic products have shown a tremendous demand in the international market. Indian cosmetics industry has a plethora of herbal cosmetic brands like Forest Essentials, Biotique, Himalaya, Blossom Kochhar, VLCC, Dabur and Lotus and many more.

Ms. Punita Kalra Ms. Punita Kalra currently leads the Research and Innovation Strategy & Corporate Quality Assurance at Emami Limited, India.

Ms. Kalra is a senior technical professional having rich experience of more than 18 years of product development and portfolio management in Consumer care and Pharmaceutical Industries. Over 15 years of Proven High Performance Track Record in Personal Care Category in FMCG industry with a wide discipline experience of Product Design and Deployment in Skin Care, Hair Care, and related sub-categories.

Portfolio Management experience of Global Face Care Brands in various Platforms, Global Body Care Brand across various benefits, and Hair Care Brands’ innovations. Claims Management, Claims Challenge Processes and Claims Strategies devised for Skin Care Brands in South Asia. She spearheaded competitive challenges across Global Skin Care Brands-Fair & Lovely, Ponds and Vaseline

Male Grooming Product Markets, Innovations & Consumer Trends in India India has one of the fastest growing markets in Men’s Grooming Range.

This market is growing faster than the Indian Beauty and Personal care market and has increased over 20% in the last 5 years, presenting an enormous opportunity especially in fast growing segments like facewash, shower gels, styling, skin care. This talk will be focused on the market growth over the years, an overview of the competitive landscape, recent significant market trends and the future trends in the Men’s grooming line like Hair Oil, shaving creams, shampoos and body washes.

Cultural Event

Stay to mingle with the speakers and attendees, then enjoy a cultural event planned specially for this seminar.

Thank You for Attending! www.nyscc.org