SEPTEMBER 2017 • Vol. 23 No. 7
New York Society of Cosmetic Chemists
www.nyscc.org
#BeyondTheBrief: Where Beauty and Technology Collide. Where will the experience take you?
#BeyondTheBrief Event Information
…by Matthew Brooks and Diane Lachhman
#BeyondTheBrief Feature Article 1 #BeyondTheBrief Event Agenda 6 Event Location 6
Event Part II 8-10 Event Part III – Experiential Rooms 11-13 Event Committee 13-15 Event Volunteers 15-16 Event Sponsors 16 Event Acknowledgements 16
Event graphic designed by Badal Thakker
Event Part I 7-8
T
he rapid rise of digital technology in the 21st century has changed the world of cosmetics and beauty, uncovering new tools, new connections, and interactions through social media. It has increased the convergence of industries and continues to build on the desire for an integrative aesthetic experience by the consumer. The beauty industry is reacting quickly—Sephora has been hanging ‘magic mirrors’ on their walls and L’Oréal can be a quick search on Snapchat these days—though this is just the beginning of a (Continued on page 4)
# B e y o n d T h e B r i e f S e p t e m b e r 6 t h • P e c l e r s P a r i s H Q , N e w Yo r k , N Y