ECONET Value and Mission toward a Sustainable Future ์์ฝ๋ท: ๊ฐ์น, ๋ฏธ์ , ์ง์๊ฐ๋ฅํ ๋ฏธ๋
3
Words of Chairman Bill Lee
Established in 1976, ECONET has passed the 40 year mark, and is now marching toward its 50th anniversary. We sowed the
24
first aloe plants in Korea and pioneered the aloe business in the nation. We have cultivated the best aloe farm in the world,
Our Pride and Competencies for the Sustainable Future
expanding into the natural products market and striving to lead the wellness industry. Following the will of the Late
30
Network over the last 30 years under the slogan โFarm to Familyโ, embracing all corners of the globe. Now, let us look at
Aloe
ECONETโs vision and sustainable future by recounting its mission and philosophy, crises and challenges, growth and failure,
32
and its community, in the words of Chairman Bill Lee. โ Editorโs note
CEO Letter and Portfolio
64
ECONETian
82
ECONET News
Chairman Yunho Lee of โBringing the Best of Nature to Humankind,โ Chairman Bill Lee has established the ECONET
1976๋ ์ฐฝ๋ฆฝํ ์ฐ๋ฆฌ ์์ฝ๋ท์ 40๋ ์ ์ง๋ 50๋ ์ ํฅํด ๋์๊ฐ๊ณ ์์ต๋๋ค. ์ฐ๋ฆฌ๋ ํ๊ตญ์ ์ฒ์ ์๋ก์์ ์จ๋ฅผ ๋ฟ๋ฆฌ๊ณ ์ ํํ์ฌ ์๋ก์ ์ฐ์ ์ ์ผ์ผ์ผฐ๊ณ , ์ผ์ฐ์ด ์ธ๊ณ๋ก ๋์๊ฐ ์ธ๊ณ ์ต๊ณ ์ ์๋ก์ ๋์ฅ์ ๊ฑด์คํ์ผ๋ฉฐ, ์ฒ์ฐ๋ฌผ ์ฐ์ ์ผ๋ก ์์ญ์ ํ๋ํ๋ฉฐ ์ฐ๋์ค ์ฐ์ ์ ๋ฆฌ๋๊ฐ ๋๊ธฐ ์ํด ๋ถํฌํ๊ณ ์์ต๋๋ค. โ์์ฐ์ ํํ์ ์ธ๋ฅ์๊ฒโ ์ ํ์๋ ์ด์ฐํธ ์ ๋ํ์ฅ์ ๋ป์ ์ด์ด ์ง๋ 30์ฌ ๋ ๋๊ฒ ์์ฝ๋ท๊ณผ ํจ๊ป ํ๋ฉฐ ๋์์์ ์์ธ๋ฌ โ๋์ฅ์์ ๊ฐ์ ๊น์งโ ์ด์ด์ง๋ ์์ฝ๋ท ๋คํธ์ํฌ๋ฅผ ๊ตฌ์ถํ ์ด๋ณํ ํ์ฅ์๊ฒ ์์ฝ๋ท์ ๋ฏธ์ ๊ณผ ์ฒ ํ, ์๊ธฐ์ ๋์ , ์ฑ์ฅ๊ณผ ์คํจ, ํจ๊ป ํ ์ฌ๋๋ค์ ๋ํด ํ์ธํ๋ฉด์, ์์ฝ๋ท์ด ๋์๊ฐ ๋น์ , ์ง์๊ฐ๋ฅํ ๋ฏธ๋์ ๋ํด ๋ค์ด๋ด ๋๋ค. โ ํธ์ง์ ์ฃผ