Northwest Student Publications 2009-2010 Media Kit

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StudentPublications Northwest Missouri State University

The Northwest Missourian www.NWMissourinews.Com Tower Yearbook Heartland View

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1. Mable Cook

15. Fine Arts

29. Botany Lab

2. Hudson Hall

16. Fire Arts

30. McKemy

43. Wellness Center 44. Softball Field

3. Perrin Hall

17. International Plaza

31. Greenhouses

45. High Rise Tennis Courts

4. Roberta Hall

18. Lampkin

32. Forest Village Apartments 46. Bearcat Baseball Field

5. Wells Hall

19. Student Rec. Center

33. CIE*

47. Notebook Computing Center

6. Valk

20. Martindale

34. Materials Distribution Center

48. Bearcat Stadium

7. Campus Safety

21. Aquatic Center

35. Community Center

49. Performing Arts Center

8. Environmental Services

22. Tennis Courts

36. University Green House

50. Amphitheater

9. Administration Building

23. Brown Hall

37. Dieterich Hall

51. College Park

10. Memorial Bell Tower

24. South Complex

38. Franken Hall

11. The Student Union

25. North Complex

39. Tower Suites

53. Bearcat Pitch (soccer field)

12. Colden Hall

26. Centennial Garden

40. The Station

54. Donaldson Westside Park

13. Thomas Gaunt House

27. Library

41. Millikan Hall

14. Advancement Complex

28. Garrett-Strong

52. Practice Fields

42. Phillips Hall

*CIE is Center for Innovation and Entrepreneurship NOTE: The Northwest Missourian can be picked up at the sites listed in green above.

Full Page 6 col. x 20.25” Quarter Page 3 col. x 10.125” Eighth Page 3 col. x 5.0625”

Half Page 6 col. x 10.125”

Full Page: 6 col. x 20.25” Half Page: 6 col. x 10.125” Fourth Page: 3 col. x 10.125” Eighth Page: 3 col. x 5.0625” Business Card Size: 2 col. x 2.5”

1 Column: 2 Column: 3 Column: 4 Column: 5 Column: 6 Column:

1.610 inches 3.340 inches 5.063 inches 6.792 inches 8.521 inches 10.25 inches

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NWMissouri

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Heartland

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Website Usage Statistics Page Views Average Week: 5,500 Average Month: 23,000 5 Month Total: 115,000 *According to College Publisher

Online Ad Sizes & Rates Full Banner (468 x 60 pixels):

A

1 week: $40.00 2 weeks: $60.00 4 weeks: $105.00 6 weeks: $130.00 Trimester (14 weeks): $265.00 Yearly (28 weeks): $440.00

Medium Rectangle (300 x 250 pixels):

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1 week: $32.00 2 weeks: $47.00 4 weeks: $73.00 6 weeks: $92.00 Trimester (Every week, 14 weeks): $184.00 Yearly (28 weeks): $320.00

Small Rectangle (300 x 125 pixels):

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1 week: $25.00 2 weeks: $35.00 4 weeks: $52.00 6 weeks: $64.00 Trimester (Every week, 14 weeks): $127.00 Yearly (28 weeks): $219.00

Print research facts •52.2 percent of Maryville readers of The Northwest Missourian read the paper weekly.

•University and campus related news are read most frequently by Maryville readers.

•37 percent of Maryville readers surveyed said the Sports Section is their favorite section of The Northwest Missourian.

•As a result of seeing an ad in The Northwest Missourian: -29 percent of Maryville readers at tended an event that they would have otherwise not have attended.

-22 percent cut/saved a coupon.

-13 percent purchased a product/ service featured in an ad.

-13 percent decided where to buy something.

-8 percent visited a website mentioned in an ad.

-4 percent purchased merchandise they originally had not considered buying.

•The average college student reader of The Northwest Missourian is 19-years-old, single, lives off-campus and has a monthly income of more than $1,000.

•Food and personal items account for 63.8 percent of what Northwest students spend the majority of their money on.

•29.7 percent of Northwest students read The Northwest Missourian weekly, 12.3 percent read it bi-weekly and 67 percent read it once a month.

•Sports and University News are the two most popular sections read by Northwest students at 39.8 percent. **Research provided by students in Northwest Missouri State University’s Fall 2006 and Spring 2007 Marketing Research classes.

Online analytics •NwMissouriNews.com had 48,887 visitors between January 2009 to August 2009.

•The website has an average of 133.57 visits per day.

•Most visits to NwMissouriNews.com repeat at least 1-3 times.

•Average time spent on website is 00:01:44.

•Visitors average 3.16 pages per visit.

•Out of the 48,887 visitors, 20.42 percent are direct traffic to the site, 38.75 percent are referred to NwMissouriNews.com (from nwmissouri.edu or facebook.com), and 40.83 percent are from search engines (Google being #1). *According to Google Analytics.

Full Page

9.75” x 10.25”

Fourth Page 4.75” x 4.8225”

Half Page 9.75” x 5.0047”

Full Page: 9.75” x 10.25” Half Page: 9.75” x 5.0047” Fourth Page: 4.75” x 4.8225” Eighth Page: 4.875” x 2.3476”

Fourth Page 3” x 4”

DVD

Full Page 9” x 12”

Half Page 4.5” x 4”

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Sports Previews and Guides Sept. 3 - Fall Sports Preview Oct. 8 - Senior Guide Oct. 22 - Homecoming Guide Nov. 12 - Winter Sports Preview March 11 - Spring Sports Preview April 22 - Health Guide June 2010 - New Student Guide

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Welcome missourian

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Bearcats

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SportS preview ’09

BaseBall tennis track golf soccer

Missourian’s NCAA Bracket