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2011-2012 rate card • northwest student media

MISSOURIAN

MN

CONVERGING CAMPUS & COMMUNITY

2011-2012 RATES DISPLAY ADVERTISING Open Rate – $6.25 per column inch (PCI) Political ads are payable in advance, must conform to the Missouri campaign disclosure laws and must show clear endorsement. A 10% discount is offered for prepayment of ads by 5 p.m. the Wednesday before the Thursday paper is scheduled to run. Campus Rate – $4.25 per column inch (PCI) Available to Northwest Missouri State University departments, clubs and organizations. Color Rates Four-color $4 PCI (maximum charge $105) Two-color $3 PCI (maximum charge $80) One-color $2 PCI (maximum charge $60)

Display Ad Sizes and Total Prices Options FULL PAGE Four-color Two-color One-color Black & White

OPEN

CAMPUS

$709.93 $684.93 $664.93 $604.93

$516.35 $491.35 $471.35 $411.35

HALF PAGE Four-color Two-color One-color Black & White

$404.85 $379.85 $359.85 $299.85

$308.90 $283.90 $263.90 $203.90

FOURTH PAGE Four-color Two-color One-color Black & White

$284.94 $259.94 $237.51 $179.94

$227.34 $202.34 $179.91 $122.34

EIGHTH PAGE Four-color Two-color One-color Black & White

$144.96 $130.82 $116.68 $88.40

$116.66 $102.52 $88.38 $60.10

TWO BY FIVE Four-color Two-color One-color Black & White

$102.50 $92.50 $82.50 $62.50

$82.50 $72.50 $62.50 $42.50

BUSINESS CARD Four-color Two-color One-color Black & White

$41.00 $37.00 $33.00 $25.00

$33.00 $29.00 $25.00 $17.00

FRONT PAGE BANNER

AD FREQUENCY SAVINGS

CLASSIFIED ADVERTISING

(applicable only for 15 weeks) Not good with any other frequency discounts.

Four-color

25% - New Advertister Plan

$100.00

$4.25 for the first 25 words. $0.15 per word after the first 25 words.

5% - 2-4 runs 15% - 8-11 runs 25% - 20-28 runs

10% - 5-7 runs 20% - 12-19 runs

Guides & Previews FULL PAGE Four-color Two-color One-color Black & White

$447.50 $427.50 $407.50 $367.50

FOURTH PAGE One-color $113.50 Black & White $73.50

HALF PAGE Four-color Two-color One-color Black & White

$263.75 $243.75 $223.75 $183.75

EIGHTH PAGE One-color Black & White

$76.75 $36.75

INSERTS

SPONSORSHIPS

Weekly 1-4 pages 5-12 pages 14+ pages

Athlete of the Week $2,000 for 28 issues

$60 per 1,000 $100 per 1,000 $150 per 1,000

Home Football Game Previews 5 small ads

$100

Coupon - New Student Guide 1 coupon 2 coupons

$50 $100

AD RACKS Northwest Missourian distributes approximately 3,000 of its 4,000 newspapers to 56 locations on the Northwest campus and throughout the city of Maryville. Advertise your business on the 26 newspaper racks in academic buildings and residence halls across the campus. OPTION 1 $2,000/trimester OPTION 2 $1,500/trimester Prices include the cost to print the ads as well as placement on newspaper racks.

Puzzles $100 (28 issues) or $50 (14 issues) Calendar of Events $100 (28 issues) or $50 (14 issues) Sports Statistics $100 (28 issues) or $50 (14 issues) NCAA Bracket $50 for 1 spot or $100 for 2 spots.

DIRECTORIES Weekly Church Directory $150 per school year. Monthly Retail & Automotive $100 per school year. Food & Entertainment $100 per school year. Wellness & Health $100 per school year.


2011-2012 rate card • northwest student media

MISSOURIAN

MN

CONVERGING CAMPUS & COMMUNITY

2011-2012 SIZES Display Ads MISSOURIAN

$15 . C CO ON NV V EE R RG G II N NG G C CA AM M PP U U SS & & C CO OM MM MU UN N II TT YY

MN

salary matrix

board regents

of

CUPA

Median of

budget

Salary

CUPA

decrease

tenure

Cost of

Salary

retention

ea

se

budget

matrix

retention

rank

et

cr

cost of living

Faculty

budg

State de

cuts

board of

regents

board of

student success

THURSDAY

CUPA

to raise Northwest teachers’ salaries to the national average

UK affiliates discuss virtues of student employment program

SALARY CRUNCH Money flow 2%

Board of Regents vote neglects faculty, staff salaries another year

0% 32.6% Downtown construction rounds up Phase II plans

$39,711 $128,848

One still needs to expect that you will be in a profession that will reward you for what you do.” Richard Fulton

Senate candidates vie for votes Missouri Academy seat not secure, received student votes this week

ONLINE

INSIDE

For breaking news updates, visit WWW.NWMISSOURINEWS.COM Follow us on twitter @TheMissourian Find the Northwest Missourian on Facebook

FULL PAGE HALF PAGE FOURTH PAGE EIGHTH PAGE TWO BY FIVE BUSINESS CARD FRONT PAGE BANNER

One Column Two Columns Three Columns Four Columns Five Columns

5 columns x 19.3576” 5 columns x 9.5953” 3 columns x 9.5953” 3 columns x 4.7144” 2 columns x 5” 2 columns x 2” 5 columns x 1.5”

Junior wide receiver Jake Soy learns the struggles handicapped students face on a day-today basis by spending a day in a wheelchair. See his insights on A7.

1.9167” 4.0000” 6.0833” 8.1667” 10.25”

Ads sizes can be customized. Consult with your account executive.

Guides & Previews Mn

FULL PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL FOURTH PAGE EIGHTH PAGE

Home football game Inserts OPTION 1

2.4726” x 1.6104”

Missourian New StudeNt guide

Mn

PAge 10

cAmPuS/ commuNity

PAge 10

Missourian New StudeNt guide

Mn

cAmPuS/ commuNity

cAmPuS/ commuNity

PAge 10

Missourian New StudeNt guide

Mn

Missourian New StudeNt guide

cAmPuS/ commuNity

PAge 10

Missourian New StudeNt guide

Mn

PAge 10

cAmPuS/ commuNity

9.75” x 9.7886” 4.7917” x 9.7886” 4.8111” x 9.75” 4.7917” x 4.8118” 4.7917” x 2.3223”

Coupon insert OPTION 1 OPTION 2

4.6915” x 4.1582” 4.6915” x 2.0444”

Directories OPTION 1 2.2637” x 2.1856”

Ad Racks OPTION 1 OPTION 2

17.375” x 15.75” 17.375” x 10”


AB

C

D E

ONLINE at nwmissourinews.com AD Rates

w/o Contract (A) PAGE CURL $10.00 (B) WEATHER SPONSOR $10.00 (C) TOP LEADERBOARD $10.00 (D) RAIL TOP SQUARE $7.00 (E) RAIL MIDDLE SQUARE $6.00 RAIL BOTTOM SQUARE $4.00 LEADER BOTTOM SQUARE $3.00 TILE BOTTOM SQUARE $3.00

W/Contract N/A N/A $8.00 $5.00 $3.00 $2.00 $1.00 $1.00

Prices are shown in cost per thousand impressions (CPM) per 15 weeks.

AD SIZEs (A) PAGE CURL (B) WEATHER SPONSOR (C) TOP LEADERBOARD (D) RAIL TOP SQUARE (E) RAIL MIDDLE SQUARE RAIL BOTTOM SQUARE LEADER BOTTOM SQUARE TILE BOTTOM SQUARE

N/A 88 x 31 pixels 728 x 90 pixels 300 x 250 pixels 300 x 250 pixels 120 x 90 pixels 728 x 90 pixels 200 x 90 pixels

Classified and Text Links, are managed by CampusAve.com and CampusBlvd.com. To advertise visit www.nwmissourinews.com/classified.

TOWER Index Advertising Rates

CONGRATULATIONS GRADUATES!

#

FULL PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL FOURTH PAGE EIGHTH PAGE

A

Northwest Missouri State University

B C

9

Job # 03243

School Northwest MO State University

HJ

HJ

Job # 03243

School Northwest MO State University

Template Template

316

9 317

Even Page

Odd Page

Tower 2011 Tower 2011

VOL 90 1 3/4” Spine Size Size 9

pause + effect Job Number: 03243 CS3/MAC School Name: Northwest MO State University

Herff Jones Custom Cover Template

AD SIZES FULL PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL FOURTH PAGE EIGHTH PAGE

Surgery, Ultrasound, Dental Medicine, Pet Food

$ 250 $125 $125 $75 $30 8.3333” x 10.6667” 8.3333” x 5.2504” 4.0834” x 10.6667” 4.0834” x 5.25” 4.0834” x 2.5414”

All listed prices are the total amount per ad. Color is NOT an advertising option for Tower. 9 326 Even Page

Job # 03243

School Northwest MO State University

HJ

HJ

Template Template

Job # 03243

School Northwest MO State University

9 327 Odd Page


2011-2012 rate card • northwest student media

September

1 6

2

3

7 8 9 10

4

5

11

12

18

19 20 21 22 23 24

13 14 15 16 17

October 2

3

1

4

9 10

5 6 7 8 11 12 13 14 15

13 14

16 17

18 19 20 21 22

20

23 24 25 26 27 28 29

25 26 27 28 29 30

November 6

7

1

2

3 4

5

8

9 10 11 12

15 16 17 18 19

21 22 23 24 25 26

27 28 29 30

30 31

December

January

March

April

February

broadsheet

home football preview insert broadsheet wrap

Upcoming Publications

Sept. 1, 2011: Fall Sports Preview Oct. 20, 2011: Homecoming Guide April 2012: Tower Yearbook June 2012: New Student Guide

Advertising terms and policies 1. Advertisements may be placed at Northwest Missouri State University’s Student Media Advertising Office at Wells Hall #030, 800 University Drive, Maryville, MO 64468; by calling 660-562-1635 and an account executive will be assigned to service all advertising needs; or by e-mail, nwmadv@nwmissouri.edu by forwarding the ad and mailing the proper payment to the address above. Classified ads may be placed by phone, 660-562-1635; e-mail, nwmadv@nwmissouri.edu; or fax, 660-562-1521. Call 660-562-1635 for further advertising information, but no display advertisements will be accepted by telephone without written approval. 2. The Northwest Student Media Advertising Department can assist an advertiser with all advertising needs including design of the ad, a yearly ad plan, ideas for targeting ads, and ad co-op design. 3. Deadline for display advertisements and inserts is 5 p.m. the Thursday prior to publication. Deadline for classified advertisements is 5 p.m., Monday prior to publication. The advertising manager must receive one copy of the insert one week prior to publication for review. Ready-toinsert copies should arrive at the production plant at least four business days before publication. Send to NPG Printing Co., c/o Northwest Missourian, 1301 South 58th Street, St. Joseph, MO 64507. Full circulation is 4,000 copies. Campus-students only circulation is 2,000 copies. 4. All advertising is subject to acceptance by the advertising manager of Northwest Student Media, which reserves the right to reject copy at its sole discretion at any time prior to publication. 5. Northwest Student Media will not accept an advertisement that is libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability. 6. Advertising using a person’s name, photograph or other likeness must be authorized to run by written consent of the person named or pictured.

7. Clear sponsorship must be shown on each ad. Advertising having the appearance of news must have the word “Advertisement” printed above and be bordered. 8. The advertiser and/or advertising agency assumes full and complete responsibility and liability for the content (including text representations, illustrations and copyrights) of all advertisements printed pursuant to the agreements, and shall indemnify and save Student Media at Northwest Missouri State University harmless against any demands, claims or liability. 9. Northwest Student Media will make all reasonable efforts to see that an advertisement is published as accepted, and that pre-printed inserts are distributed as ordered. However, Northwest Student Media will not be liable for any consequential damages resulting from failure to do so. 10. Advertisers and advertising agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that an advertisement called for will be inserted and charged in accordance with the rates and terms of this contract and the Northwest Student Media Rate Card in effect at the time of publication and production. Failure to make an order correspond in price or terms will be regarded as a clerical error and the advertisement will be inserted without further notification. 11. Page position is not sold nor guaranteed. 12. Cancellation of advertising space is accepted until the deadline of space reservation. If an advertiser decides to pull an advertisement after placement has been guaranteed, the advertiser may pay up to 100 percent of the full cost of the advertisement. 13. Proofs will be delivered or sent via e-mail, upon advertiser’s request, for any ad submitted. Deadline for corrections is 2 p.m. the Tuesday prior to publication. 14. Northwest Student Media is not responsible for copy omission, typographical errors or any unintentional errors that may occur in advertisements other than to correct the error in the next issue. 15. Northwest Student Media will not consider adjustment of payment

for any advertisement involving typographical errors of erroneous insertion unless notice is given to the advertising manager within ten (10) days of receipt for the first monthly statement showing the charge in question. Northwest Student Media shall not be held liable for more than one incorrect insertion of any advertisement. 16. Invoices are delivered with a copy of the newspaper by an account executive every week or are mailed at the end of each month with a monthly statement, unless otherwise requested. 17. All statements and/or invoices for advertisements placed with Northwest Student Media are mailed at the end of each month and are due by the 15th day of the following month, unless otherwise requested. Each advertiser and advertising agency will be given a 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check, or money order. Payments should be sent to: Cashiering Department, Northwest Missouri State University, 800 University Drive, Maryville, MO 64468-6001.Please note who the payment is for whether it be Northwest Student Media, Northwest Missourian, Tower Yearbook, KZLX 106.7, or KNWT Channel 8. 18. Payment of the full balance is required or the advertiser will pay a 1% per month finance fee on the remaining balance. 19. All new accounts will be required to pay in advance for one trimester (15 weeks) until credit is established. 20. All bar and tattoo establishments as well as politicians and political campaigns will be required to pay in advance. 21. A $25 fee will be charged to the advertiser for each returned check. 22. All accounts 90 days past due will be considered delinquent and will not be extended credit until a significant portion of the balance is paid to either Northwest Student Media, Northwest Missourian, Tower Yearbook, KZLX 106.7, or KNWT Channel 8. 23. Verbal agreements, promises or waivers of any nature not contained in Northwest Student Media Rate Card shall not be binding.


2011-2012 rate card • northwest student media

660.562.1162 studio studio 660.562.1162 660.562.1165 office office 660.562.1165 Check us out on X-106 KZLX-FM Facebook Check us out on X-106 KZLX-FM -- Facebook and @KZLXfm @KZLXfm -- Twitter Twitter and kzlxfm.com kzlxfm.com Northwest Missouri State University University Northwest Missouri State Wells Hall, Hall, 800 800 University University Drive Drive Wells Maryville, MO 64468 Maryville, MO 64468 ABOUT US: US: ABOUT KZLX (The X) is is aa non-profit, non-profit, student-run, student-run, broadcast broadcast radio radio station station dedicated dedicated to to providing providing quality quality programming programming to to the the KZLX (The X) Northwest Missouri Missouri region. region. The The X X is is northwest northwest Missouri’s Missouri’s only only radio radio station station featuring featuring current current hit hit music, music, speciality speciality shows shows Northwest and sports coverage! and sports coverage! PROGRAMMING: PROGRAMMING: Featuring all all new new music music formatting formatting and and imaging imaging to to meet meet the the needs needs of of the the northwest northwest Missouri Missouri region, region, The The X’s X’s Featuring programming is is comprised comprised of of the the current current charts charts for for the the Top Top 40, 40, Rock, Rock, Hip Hip Hop, Hop, Rap, Rap, and and Alternative Alternative formats, formats, combined combined programming with selected future hits, specialty shows, and local sports coverage. with selected future hits, specialty shows, and local sports coverage. SCHEDULE: SCHEDULE: The X X is is aa music-centered music-centered station, station, playing playing the the hit hit music music format format throughout throughout the the day, day, with with exception exception to to specialty specialty shows shows and and The sports (based (based on on athletic athletic schedule). schedule). sports Speciality Programming: Speciality Programming: Speciality Shows Shows (TBD) (TBD) X After After Dark Dark Weekend Sports Sports Kickoff Kickoff Speciality X Weekend Sunday-Wednesday Thursday-Saturday Friday Sunday-Wednesday Thursday-Saturday Friday 8 p.m. to 10 p.m. 10 p.m. to 1 a.m. p.m. to to 66 p.m. p.m. 8 p.m. to 10 p.m. 10 p.m. to 1 a.m. 44 p.m. RATES: RATES: General underwriting underwriting rates rates are are based based on on the the number number of of spots spots per per day. day. KZLX KZLX defines defines its’ its’ day day schedule schedule as as Monday Monday through through General Friday, 88 a.m. a.m. to to 88 p.m. p.m. Specialty Specialty programming programming underwriting underwriting is is based based on on the the type type of of programming programming and and the the length length of of the the Friday, show (per (per schedule schedule above). above). show GENERAL Underwriting UNDERwRITING General Spots Per Per Day Day Rates Per Per Week Week Spots Rates 4 $40 4 $40 6 $50 6 $50 12 $60 12 $60

Rates Per Per Semester Semester Rates $600 $600 $750 $750 $900 $900

SPECIALTy Programming PROGRAMMING Underwriting UNDERwRITING Specialty NWMSU Sports MHS Football* Football* NWMSU Sports MHS FULL $2,500 $500 FULL $2,500 $500 PARTIAL $1,350 $275 PARTIAL $1,350 $275

Rates Per Per Year Year Rates $1,080 $1,080 $1,350 $1,350 $1,620 $1,620

Specialty Show** Show** Specialty $500 $500 $275 $275

X After After Dark** Dark** X $1,800 $1,800 $1,000 $1,000

*indicates aa fall-only fall-only underwriting underwriting sponsorship. sponsorship. **rate **rate is is semester-based, semester-based, per per show, show, except except X X After After Dark, Dark, which which includes includes all all three three nights. nights. *indicates Full NWMSU sports sponsorship includes full Weekend Sports Kickoff sponsorship. Full NWMSU sports sponsorship includes full Weekend Sports Kickoff sponsorship.


2011-2012 rate card • northwest student media

KNWT-TV

MARYVILLE, MO

660-562-1361 660.562.1162 studio Check us out660.562.1165 on KNWT - Facebook office and @KNWT8 Twitter Check us out on X-106 KZLX-FM - Facebook KNWT Television- Twitter and @KZLXfm Northwest Missouri State University kzlxfm.com Wells Hall, 800Missouri University Drive Northwest State University Maryville, MO 64468 Wells Hall, 800 University Drive Maryville, MO 64468

ABOUT US ABOUT US: KNWT Channel 8 is your friendly, local, television partner here to help you spread your video message across the KZLX (The X) is a non-profit, student-run, broadcast radio station dedicatedand to providing quality programming to the campus, the community, and the web. KNWT strives to provide informative entertaining programming while Northwest Missouri region.toThe X is northwest Missouri’s only radio station featuring current hit music, speciality shows providing quality training aspiring broadcasters. and sports coverage! PROGRAMMING PROGRAMMING: KNWT programming includes shows covering Bearcat and Spoofhound athletics, campus, and community news, area Featuring allevents, new music and imaging toand meet the needs the northwest Missouri region, The X’s history and videoformatting games, and student film music videoof production. programming is comprised of the current charts for the Top 40, Rock, Hip Hop, Rap, and Alternative formats, combined SCHEDULE with selected future hits, specialty shows, and local sports coverage. KNWT programming is original in nature and entirely student-produced. Programming airs once from 6 p.m. to 8 p.m. SCHEDULE: and then loops between 8 p.m. and 2 a.m. every Monday through Thursday during the semester. The X is a music-centered station, playing the hit music format throughout the day, with exception to specialty shows and RATES sports (based on athletic schedule). General rates are based on the number of commercial spots per week. All packages are based on a 10-week Specialityadvertising Programming: KNWT semester schedule and do not include a one-time may be prorated for Speciality Shows (TBD) X After Dark production fee per commercial. WeekendPackages Sports Kickoff partial semester agreements. Sunday-Wednesday Thursday-Saturday Friday 8 p.m. to 10 p.m. 10 p.m. to 1 a.m. 4 p.m. to 6 p.m. PACKAGES Package A: $1,000 per semester or $100 per week RATES: You willunderwriting receive 24 thirty-second ads on to be during our two-hours of original programming each as evening from General rates are based theaired number of spots per day. KZLX defines its’ day schedule Monday through Monday to Thursday. Friday, 8 a.m. to 8 p.m. Specialty programming underwriting is based on the type of programming and the length of the With (per our looped schedule show schedule above).that makes 720 commercials per semester. 24 weekly @ 6 per night x 10 weeks x 3 loops per night GENERAL UNDERwRITING Weekly investment of $100 at a rate of $1.38 per commercial. Spots Per Day Rates Per Week Rates Per Semester Rates Per Year Package or $60 per week 4 B: $600 per semester$40 $600 $1,080 You will of original programming each evening from 6 receive 12 thirty-second $50 ads to be aired during our two-hours $750 $1,350 Monday to Thursday. 12 $60 $900 $1,620 With our looped schedule that makes 360 commercials per semester. SPECIALTy 12 weekly @ 3PROGRAMMING per night x 10 weeksUNDERwRITING x 3 loops per night Sports MHS Football* Specialty Show** X After Dark** Weekly investment ofNWMSU $60 at a rate of $1.66 per commercial. FULL $2,500 $500 $500 $1,800 PARTIAL $1,350 $275 $275 $1,000 Package C: $400 per semester or $40 per week. You will receive 8 thirty-second ads to be aired our two-hours of original *indicates a fall-only underwriting sponsorship. **rateduring is semester-based, per show, except X After Dark, which includes all three nights. Full NWMSU sports sponsorship includes full Weekend Sports Kickoff sponsorship. programming each evening from Monday to Thursday. With our looped schedule that makes 240 commercials per semester. 8 weekly @ 2 per night x 10 weeks x 3 loops per night Weekly investment of $40 at a rate of $1.66 per commercial.


2011-2012 Northwest Student Media Rate Card