BRIEF
The client has purchased a new fruit and vegetable shop in Gatton and is now looking for some guidance with a logo Identity design and slogan.
The new owners currently own two other businesses, a farm ( which grows pumpkins ), and an accounting business. Both using ‘ Breeze ’ in the name … Breeze Produce & Breeze Accounting. The word Breeze has been chosen as it relates to their daughter who was stillborn, Breeann. The client would like to also use Breeze in the new fruit and vege shop name and have come up with BlueBreeze ( playing on blueberries ) .
They have had a look to see what sort of logo ideas they are interested in and have attached their logos for the other two businesses they own.
The client isn ' t certain whether to follow that framework as it feels a bit dated to them and they are now looking for something modern and simple with a blueberry kind of colour and possibly some green, and grey.
They have also referenced a logo style that they quite like which has both a cursive font and a san serif bold font all upper case connecting two words.
The new shop is a fruit and vegetable shop, but will also sell other things like preserves & chutneys, nuts and eggs but more importantly it will have a juice and smoothie bar with the possible name Bluebreeze Smootheeze.
Signage etc for the new shop will also be needed in the future and will be kept in mind when designing the first lot of concepts.
