INTRODUCTION

PICTURE THIS:

You find yourself in the market for a new payments partner or need to add a payments integration to your software application for the first time. You research solution providers, narrow down the list to a few, conduct thorough due diligence, select a winner, and execute a partnership agreement. Your development completes the integration, and your solution is ready for release. It’s smooth sailing ahead, right?

Six months later, though, you’ve failed to commercialize the solution with only a handful of customers managing payment acceptance through your application. By now, it’s painfully clear where it all went wrong: missteps in solutions engineering and the process of ensuring payments integrations align with market demands. We hear this scenario recounted more frequently than you would think. But where exactly do the missteps happen and, more importantly, how can you avoid them?