Optimizing OnBuy’s revenue — A 35% revenue acceleration strategy
Case study
About OnBuy OnBuy is one of the fastest growing marketplaces in the world. It operates
a fair and transparent ecommerce business selling over 42 million products from over 5 thousand retailers to over 7 million customers. OnBuy prides itself
on
putting
its
buyers
and
sellers
first,
facilitating
choice,
fair
competition, and superior user experiences.
Key results
The challenge Operating
a
marketplace
model
is
incredibly
complex.
When
OnBuy
launched, its entire payment infrastructure, including pay-ins and payouts, was controlled by one provider. Payment options for buyers and sellers were limited, costs were high, and OnBuy had almost no control.
These
limitations
and
complexities
were
hindering
the
company’s
future
+35% Revenue growth
growth, putting off international sellers, and dampening OnBuy’s expansion potential.
OnBuy was keen to invest in partnerships that used the latest
marketplace technologies to support its sellers, and provide its buyers with more payment methods.
+13% Nuvei gave us access to so much choice when it came to
Increase in conversion rate
accepting payments; the range of APMs and partner service providers was second to none. The most important thing for us was the experience and advice Nuvei brought to the table. We wanted a partnership, not just a service provider, working together to get the right solutions to build the best eCommerce platform we can be.
Cas Paton
+50%
Founder & CEO of OnBuy
Transaction volume increase