
3 minute read
Adaptable Spaces
from H&EN April-May 2023
While multi-purpose venues are becoming increasingly popular for event organisers to use due to their flexibility in size and usage, they provide a wide range of extra benefits that make them a versatile and convenient option for various events. H&E North reports.
Flexibility
One of the significant advantages of multipurpose venues is their flexibility. These venues are designed to cater to a wide range of events, which means they can adapt to different setups, themes, and sizes. They offer a customizable space, which is a significant benefit for event organisers who want to create a unique experience for their guests. Wayne Topley, Managing Director of Cedar Court Hotels explains: “Because we have so many different businesses using our spaces for different events, we’ve invested heavily in our various meeting spaces to give us the flexibility to accommodate these events. We’ve updated our large meeting spaces, which has then impacted our foyer spaces, and over the last year we’ve also created space for a new, smaller meeting product, allowing us to accommodate for any event type.”
Multi-purpose venues can also be used for multiple events simultaneously, which means that several events can be held in different areas of the same venue. This flexibility can help event organisers save time and money by eliminating the need for multiple venue bookings.
Cost-Effective
Multi-purpose venues can also offer a cost-effective solution for event organisers. By booking a venue that has everything is one place, organisers can benefit from a range of facilities and services that are often included in the rental price. These facilities and services can include audio-visual equipment, furniture, and catering services, among others. Multipurpose venues also often come with staff dedicated to helping your event reach its full potential, as Wayne points out: “We have what we call our Minister of Fun, and that person develops events at our venue. Within these spaces we run all kinds of events successfully and uniquely each year. We also have on-site catering, which does draw in event organisers.” By having everything in one place, event organisers can save money on logistics and coordination, which can be a significant expense for events.
Versatility
Multi-purpose venues offer versatility in terms of the types of events that can be hosted. From corporate events to concerts and sporting events, these venues can accommodate a range of events. This versatility means that event organisers can cater to a wide range of guests with different interests and preferences. It also means that multi-purpose venues can generate revenue from different events throughout the year, making them a profitable investment. So what kind of events are being booked at Wayne’s venue Cedar Court?
“Fundamentally we’re seeing a lot more events from associations using our spaces, and also a lot more sporting events as well.”
Transform Your Events From The Mundane To The Magnificent

Flexible conference and events spaces at the Library of Birmingham and the Birmingham Repertory Theatre.
BOOK ROTUNDA & BASKERVILLE
• Iconic setting for gala dinners and drinks receptions.
• Amazing backdrop for dinners up to 500.
• Access to roof terrace that offers stunning panoramic views across the city.
STUDIO THEATRE
• The Studio offers seating for 292 delegates or reduced seating for 229.
• Versatility is key with The Studio seating retracing to provide a blank canvas for creating events.
HOUSE THEATRE
• 800 seater auditorium with a dividing gouze, creating a more intimate space for 475 delegates.

• Dine on the stage up to 240 guests.
• Host events on top of theatrical sets.
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At Swan’s Events, we are in the business of hosting special events.
At our Manchester venue our clients have the power to personalise every aspect of their event. From decor to banqueting packages we are here to serve!
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Our award-winning AV teams produce conferences, awards, product launches and event broadcasts amongst others.
R&B have warehouses full of AV equipment, in-house set design and build facilities, video production and creatives that can help with your content, 3D animation and graphics.
For free advice about your next event please get in touch with KEVIN FLOYD Head of Client Services
E: kevin.floyd@rbgroup.co.uk
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Glasgow’s specialist 4* Conference Hotel

170 Bedrooms (deluxe as standard)
15 flexible meeting spaces for up to 250 delegates theatre-style, 140 cabaret-style and 60 Boardroom
Competitive Day Delegate and overnight rates available
Amenities include 4k screen in each conference room with HDMI connection, free conference Wi-Fi and stationary
Fully equipped gym with 15m pool, sauna, steam-room and jacuzzi