
1 minute read
Plan for Success
from H&EN April-May 2023
Event Planner and Owner of Shenderey Events in Leeds, Juliet
Shenderey shares her steps to creating a successful corporate event.
There’s a careful balance to strike when organising a corporate event. You want to bring some personality, with standout moments your guests will remember. But it’s also important to meet the expectations of the organisation you’re planning the event for so it fits their culture and standards. At Shenderey Events, there are three key stages we work through when we plan your corporate event. No matter the size or scale, every step is significant.
Setting-up the event
Getting the initial planning right is crucial to a successful event. We start by getting to know our client’s aims, objectives, and budgets so we can create an event that exceeds expectations. As well as securing venues, booking speakers, and setting up ticket registration systems, we’ll also make sure sponsorships are right and your branding is perfect.
Managing the day
Event days can be stressful. So when our client is hosting delegates and making business connections, they can leave the running of the event itself to us. We’ll make sure the venue’s set up correctly, all signage has been put up, and speakers are well looked after. We’ll also manage any issues on the day, from providing parking permits to last-minute crisis management, taking the pressure off.
Evaluating the responses
The event is over, but the evaluation stage is important – and often forgotten. We’ll help with the post-event processes, checking nothing was left behind at the venue and debriefing teams. To make sure aims are achieved, it’s important to follow up with attendees after the event, with post-event surveys that’ll help us plan the next corporate day and secure future sponsorships.
There’s plenty to consider here, so the experienced helping hands of a planner such as Shenderey Events will ensure a smooth, stress-free, and successful event.
Shenderey-events.com
07946 629 309
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For more info contact Adam Freedman
0845 052 2911