Landscape Brochure Design

DESIGN THINKING ADVENTURES

YOUR MISSION

CREATE A SAFE DRIVERLESS CAR

EMPATHIZE

START BY GAINING EMPATHY

1 INTERVIEW YOUR PARTNER 8min (4min per person)

Notes from your first interview W hile there are lots of ways to gain empathy for someone else, a simple, easy way to do that is to have a conversation and ask open-ended questions.�The last time you were driving, what was most important to you to help you drive safely on the road.�

2 DIG DEEPER

6min (3min per person)

Notes from your second interview Try to dig for stories, feelings, and emotion.

Ask WHY? often Example: For example, if your partner mentioned that they tend to drive 5 miles under the speed limit on university campuses, ask Why. Keep asking follow up questions to build an understanding.

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DEFINE

FROM WHAT YOU DISCOVERED IN THE INTERVIEW

1 IDENTIFY NEEDS

2 DEFINE PROBLEM STATEMENT

3min

3min

My partner needs:

Problem Statement: Example: A college sophomore currently on crutches living on a crowded college campus needs a way to safely commute to do laundry off-campus.

Need 1:

Need 2:

My partner’s name (Who)

Need 3: living in

My partner’s area (Where)

What else surprised you?

Surprise:

needs a way to

Do something (Need)

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IDEATE SKETCH AT LEAST 5 RADICAL WAYS TO CREATE THE SAFEST DRIVERLESS CAR FOR YOUR PARTNER 4min

HOW MIGHT WE

YOUR PROBLEM STATEMENT

SHARE YOUR SOLUTIONS AND CAPTURE FEEDBACK

4min (2min per person)

Show your partner your sketches and ask how this solution might or might not fit into the context of their life.

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SKETCH AGAIN BASED ON FEEDBACK

REFLECT & GENERATE A NEW SOLUTION

3min

Based on your partner’s feedback, sketch your big idea.

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PROTOTYPE + TEST

1 STATE YOUR HYPOTHESIS

2 BUILD YOUR SOLUTION

Example: If: we add a ‘driverless car’ label to the car Then: neighboring cars, pedestrians, and bikes will proceed with more caution while on the road.

Make something your partner can interact with!

2min

Your Hypothesis

8min

3 SHARE YOUR SOLUTION

If: what you will do Then: your big idea will happen

4min (2min each)

Any questions/ideas from your partner?