Design Sprint – Presentations 10

GROUPS 13&14

Norwich Research Park scientists:

Dr Mehmet Tufan Oz, Postdoctoral scientist. Earlham Institute. Synthetic biology/gene editing Dr Peter van-Esse, Principal Investigator of the 2Blades Group in The Sainsbury Laboratory (TSL) Penny Hundleby, Senior Scientist at the John Innes Centre

Scholars:

Mauricio Britez Adam Williamson Vanessa Chiamulera Joseph Leonard Gary Thompson Adrian Marshall Philip Odendaal Ken Coles Rick van Rijn Sarah Flowers Victoria Ballantyne Alex Eivers Ingrid Johnston Mohammed Buari Pieter van Jaarsveld

THE CHALLENGE

By 2050, the use of antibiotics in animal husbandry is phased out as new disease-resistant animals become available. Given that this was achieved with the use of new technology, how did we convince the public that this was a good idea?

Our focus was on what the possible technologies could have been, how plausible they were and whether the public would accept the changes. The solution was a series of new technologies such as Phage technology, gene editing and super colostrums. We also managed to convince the public through mainstream media, documentaries and movies.