Page 1

THE 2021

AUTUMN Winter COLLECTION


2

AUTUMN / WINTER 2021


AUTUMN Winter COLLECTION

AUTUMN / WINTER 2021

THE 2021

3


About the

COLLECTION THE AUTUMN / WINTER 2021

Introducing Autumn/Winter 2021 from NÜ; an evocative take on natural, earthen textures and a celebration of creative spirit.

AUTUMN / WINTER 2021

AW21 invites us to dream and reflect. Dream of the world that exists beyond the skies. Dreaming of the moments that cause us to stop. To reflect. To absorb the beauty of the natural world. Picture floating off into the sky in a hot air balloon. Your sense of freedom is mirrored by the reflections you see below you; your shadow cast across golden fields, or the sun’s rays refracting off the ocean waves. How do we express our true selves? These are pieces designed to be worn with spirit, attitude and soul. Embrace the eclectic and mix and match with carefree abandon with a collection of earthyhued separates. Elegant and refined but always underpinned by an urban spirit, the season places comfort at the forefront, with drop-crotch silhouettes and slouchy layers taking centre stage. Fluid lines and distinctive pleat finishes catch the light with every movement, lending a feminine allure to androgynous silhouettes.

Enjoy the season

With NÜ feelings

4

JANNIE LYMANN

HANNE IVERSEN

Designer/Founder

Designer


AUTUMN Winter

5

AUTUMN / WINTER 2021


6

AUTUMN / WINTER 2021


CONTENT Autumn Winter – 2021 –

Essentials 20 - AUTUMN WINTER - 20 Will be in shops and online mid July/August

ESSENTIALS For the whole season

Feel and see the designers favorite styles

P. 5 - 56

P. 8 / P. 34

P. 26

AUTUMN / WINTER 2021

Be your own stylist

LOUNGE

With 7 pieces of clothing

A SUSTAINABLE FUTURE NÜs journey to a better tomorrow

STYLE MEETS COMFORT

P. 50

P. 52

P. 57

Behind ene the sc FOLLOW NÜ ONLINE Discover the world of NÜ

A STORY ABOUT OUR PHOTOSHOOT

CONTACT NÜ Around the World

P. 60

P. 62

P. 67

7


ESSENTIALS

Reflections of

COLORS AUTUMN / WINTER 2021

− 1ST DELIVERY −

Like a sun-dappled desert, a hazy morning glow or a golden field ready to harvest, this season captures the warm hues of the season. Imagined in a palette of rich sand, soft tan and deep terracotta, this is a textural collage of touchable separates, from super soft rib knits to viscose creped styles. Tailored silhouettes are deconstructed and stripped back while classic check motifs are reimagined with a contemporary eye. Soft pinstripes and a glamorous touch of lurex is peppered throughout. A bohemian take on casual cool to see you through the season ahead.

Will be in shops and online in July/August

8


9

AUTUMN / WINTER 2021


1.

2.

3.

AUTUMN / WINTER 2021

T H E AU T U M N / W I N T E R 2 0 2 1 4.

5.

6.

7.

ESSENTIALS

Will be in shops and online in July/August

Reflections of COLORS 1. INA DRESS 6918-23 // GEO TROUSERS 41-13 2. ILU PULLOVER KNIT 6944-60 // GEO TROUSERS 41-13 2. IBIA PULLOVER KNIT 6934-60 // GEO TROUSERS 41-13 // IRELA BACKPACK 0916-83 4. INIA BLOUSE 6943-40 // BAHAR IBI TROUSERS 6916-10 5. IGA PULLOVER KNIT 6933-60 // 6939-60 // BAHAR IBI TROUSERS 6916-10 6. INIKI SHIRT/JACKET 6965-40 // BAHAR IBI TROUSERS 6916-10 7. INNA SHIRT 6951-40 // BAHAR IBI TROUSERS 6916-10

10

This deliverys beautiful main colors


11

11

AUTUMN SPRING SUMMER / WINTER2021 2021


AUTUMN / WINTER 2021

12

IBIA VEST KNIT 6934-33 // JET IMA LEGGINS 6928-19

IOWA SHIRT RECYCLED 6950-40 // IRYS TROUSERS 6953-10

INO DRESS 6952-23


13

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

14

INIKI VEST LONG 6965-35 // ISEL JACKET 6984-35 // JET IMA LEGGINS 6928-19

INNA SHIRT 6951-40 // BAHAR INIKI TROUSERS 6965-10

ISEL DRESS 6984-23 // INIKI VEST SHORT 6965-33


15

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

16

IRYS TROUSERS 6953-10 // IRYS BLOUSE 6953-40

ILU CARDIGAN KNIT 6944-65 // IRJA TOP 6968-40// INEZ TROUSERS 6917-10

INE TUNIC 6958-26 // JET IMA LEGGINGS 6928-19


17

17

AUTUMN SPRING SUMMER / WINTER2021 2021


AUTUMN / WINTER 2021

ILDA BLOUSE WRAP 6920-50

18

INA BLOUSE 6918-40 // ELINA INA TROUSERS 6918-10

INA DRESS 6918-23

ILDA DRESS 6920-23


19

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

ICIE BLOUSE 6986-60 // CHA CHA JEANS 6376-10

20

ILY DRESS 6927-23

INIKI SHIRT/JACKET 6965-40 // JET IMA LEGGINS 6928-19

PULLOVER KNIT 6934-60 // IMA SKIRT 6928-20


21

21

AUTUMN SPRING SUMMER / WINTER2021 2021


AUTUMN / WINTER 2021

ISEL JACKET 6984-35 // JET IMA LEGGINS 6928-19

22

ILJABLAZER DRESS 6927-35 CHIFFON//6971-24 ILY JET IMA LEGGINS 6928-19 // INE TUNIC 6958-26

INO SHIRT 6952-40 // IRIE TROUSERS 6957-10

IO JACKET 6929-35 // ILJA SKIRT 6971-20


23

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

INDI JACKET 6954-35 // INNA DRESS 6951-23

24

ISABEL SHIRT 6960-42 // IRIE TROUSERS 6957-10

IBI VEST 6916-33 // JET IMA LEGGINS 6928-19

INDI JACKET 6954-35 // INNA DRESS 6951-23


25

AUTUMN / WINTER 2021


1.

8

7.

AUTUMN / WINTER 2021

2.

6.

EXPLORE OUR CURATED EDIT OF AUTUM/WINTER’S FINEST PIECES. FROM EXOTIC ABSTRACT MOTIFS TO ETHNIC INSPIRED PATTERNS, THESE ARE OUR TOP PICKS FOR THE SEASON AHEAD.

3.

1. IDIL VEST 6932-33 // IOLA TOP 6959-50 // ILY TROUSERS 6927-10 2. INO TUNIC 6952-26 // INDI JACKET 6954-35 3. IRENE COAT 6964-35 // INE TUNIC 6958-26 // JET INIS LEGGINGS 6931-19 4. RASER ISEY TEE 6949-50 // RASER ISEY TEE SUSTAINABLE 6949-50 IRIA SKIRT 6976-20

26

4.

5.

5. INIA TEE 6943-50 // INIA TROUSERS 6943-10 // IRAM JACKET LONG 6956-30 6. ISA JACKETS 6924-35 // BAHAR ISA TROUSERS 6924-10 7.INIS TROUSERS HIGHWAIST 6931-10 // IVORA VEST KNIT 6969-65 // IRELA BELT BAG CROCHET 0916-82 8. ILY DRESS 6927-23 // IRJA TOP6968-40 // IRELA BACKPACK 0916-83


27

AUTUMN / WINTER 2021


JUPITER ELI TROUSERS 41-12

COR IRMA JEANS 6946-11

JET IO LEGGINGS 6929-19

IKRA CYAN PANTS 6930-10

− THEME −

AUTUMN / WINTER 2021

TRENDY TROUSERS

28

ELINA INA TROUSERS 6918-10

INEZ TROUSERS BAGGY 6917-12

LUCCA IRIS JEANS 6947-10

BAHAR ILLA TROUSERS 6926-10

ILY TROUSERS 6927-10

INIS TROUSERS 6931-10

JET INIS LEGGINGS 6931-19

RAIX INKA TROUSERS 6941-11


29

AUTUMN / WINTER 2021


ILIA DRESS 6922-23

BBI DRESS 6972-23

ILDA DRESS 6920-23

INO TUNIC DRESS 6952-26

− THEME −

AUTUMN / WINTER 2021

DRESSES TO IMPRESS

30

INAJA DRESS 6921-23

INDIA DRESS 6977-23

IKRA DRESS 6930-23

INI DRESS 6911-23

ISEL DRESS 6984-23

INA DRESS 6918-23

ILONA DRESS 6919-23

ILY DRESS 6927-23


31

AUTUMN / WINTER 2021


32 AUTUMN / WINTER 2021


33

AUTUMN / WINTER 2021


ESSENTIALS

Reflections of

COLORS AUTUMN / WINTER 2021

− 2ST DELIVERY −

Prints come to life after dark, from exotic abstract motifs to ethnic inspired patterns in warm, earthy shades. Amongst time-honoured animal print, our unique motifs offer a contemporary edge, complete in both sheer, fabrics and paired with grounding linen and jacquard separates. Silhouettes are welcomingly unrestrictive, billowing around the body with carefree abandon. Taking on a modern edge, textural sequinned separates hint at a glamorous undertone, brought back down to earth when worn with utility-style jackets and loose-fit knitwear.

Will be in shops and online mid August/September

34


35

AUTUMN SPRING SUMMER / WINTER2021 2021


1.

2.

3.

4.

3.

5.

6.

AUTUMN / WINTER 2021

T H E AU T U M N / W I N T E R 2 0 2 1 4.

5.

6.

ESSENTIALS

Will be in shops and online in August/September

Reflections of COLORS 1. INESSA TEE 6910-52 // BAHAR ILLA TROUSERS 6926-10 2. ILSA PULLOVER KNIT 6939-60 // BAHAR ILLA TROUSERS 6926-10 3. ILONA SHIRT 6919-40 // IZZY PONCHO KNIT 6914-60 // BAHAR ILLA TROUSERS 6926-10 4. ILLA JACKETS 6926-35 // ILONA DRESS 6919-23 // JET ILLA LEGGING 6926-19 5. ILLA VEST 6926-33 // ILONA DRESS 6919-23 // IRELA BACKPACK 0916-83 6. ILONA DRESS 6919-23 // IVA JACKET LONG 6963-35 // JET ILLA LEGGING 6926-19 // IRELA NECKLACESS 0916-55

36

This deliverys beautiful main colors


37

AUTUMN SPRING SUMMER / WINTER2021 2021


AUTUMN / WINTER 2021

38

IVY SHIRT 6961-40 // BAHAR IVY TROUSERS 6961-11

ILLONA BLOUSE 6919-50 // COR IRMA JEANS 6946-11

IIONA SHIRT 6919-40 // JET ILLA LEGGINGS 6926-19


39

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

40

ISA DRESS 6924-23

ISA JACKETS 6924-35 // BAHAR ISA TROUSERS 6924-10

ILSE BLOUSE WRAP LUREX 6989-42 // COR IRMA JEANS 6946-11


41

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

42

INZA JACKET SHORT 6966-36 // JET ILLA LEGGINS 6926-19

ITO TUNIC PLISSÉ 6915-27 // JET ILLA LEGGINS 6926-19

ILSA PULLOVER KNIT 6939-60 // INIS SKIRT 6931-20


AUTUMN / WINTER 2021

ILA BLOUSE 6985-60 // IRYS TROUSERS 6953-10

INIS JACKET 6931-35 // IDIL TROUSERS 6932-10

INZA BLAZER 6966-35 // TROUSERS BAGGY 6966-11

43


AUTUMN / WINTER 2021

44

IVA JACKET LONG 6963-35 // COR IRMA JEANS 6946-11

INDIE JACKET LONG 6962-30 // JET ILLA LEGGINS 6926-19

IRENE COAT 6964-35 // JET ILLA LEGGINS 6926-19


45

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

ILY TUNIC 6927-26 // GEO TROUSERS 41-13

46

IMI TUNIC 6925-26 // IRNA LEGGINGS 6990-19

RYDER ISLA TEE SUSTAINABLE 6948-56 // IRIA SKIRT 6976-20

INI DRESS 6911-23


47

AUTUMN / WINTER 2021


AUTUMN / WINTER 2021

48

ILIA DRESS 6922-23

ILIA BLOUSE 6922-40 // JET INES LEGGINGS 6931-19

ILAR PULLOVER KNIT 6937-60 // INIS SKIRT 6931-20


49

AUTUMN / WINTER 2021


BE YOUR MODERN FEMME FATALE BY MIXING

7 PIECES OF CLOTHING

AUTUMN / WINTER 2021

AND GET 7 DIFFERENT LOOKS FOR ALL 7 DAYS OF THE WEEK.

MONDAY

ISEL JACKET 6984-35

50

TUESDAY

LOWA SHIRT RECYCLED 6950-40

WEDNESDAY

IRIA SHIRT 6976-20

THURSDAY

INE TEE 6958-50


FRIDAY

CHA CHA JEANS 6376-10

SATURDAY

IRELA BELT BAG CROCHET 0916-82 AUTUMN / WINTER 2021

E M B R A C E A M O R E S U S TA I N A B L E F U T U R E W I T H O U R E D I T O F WA R D R O B E S TA P L E S D E S I G N E D TO B E M I X E D A N D M ATC H E D.

SUNDAY

INA DRESS 6918-23

51


52 AUTUMN / WINTER 2021


A Sustainable

FUTURE

OUR PACKAGING

MADE TO LAST

At NÜ, we have been focusing on how we use plastic in the last few years. Like many other industries, we understand the importance of using plastic in a responsible and environmentally friendly way. This includes how we handle our plastic in everyday life, but it’s also about making environmentally conscious choices about our packaging.

At NÜ, we design clothing that lasts season after season. We don’t follow rapidly changing trends because we have our own unique design DNA. Our focus is on creating beautiful clothes in timeless designs that will last and that you can wear year after year.

We want to do what we can to keep plastic out of nature. That’s why we are aiming to eliminate our use of new disposable plastic and to replace all our plastic with 100% recycled plastic. By the end of 2020, all our polybags will be made from 100% recycled plastic, as will all of the plastic used to package our products. We are currently in the process of finding the right packaging and packing solutions, allowing us to make good, environmentally conscious choices without compromising on quality. As well as focusing on plastic, we generally strive to use recycled, recyclable or biodegradable materials wherever we can. This means that 80% of our packaging is currently made from recycled material and handled in an environmentally conscious way. We have a partnership with our suppliers where we utilise each other’s expertise, and work together to find sustainable solutions for the handling of our products, packaging and materials. At NÜ, we always want to do what we can to welcome a greener future and to run a healthy business with happy customers, employees and partners.

ORDER-BASED PRODUCTION At NÜ, we produce to order. That means that all NÜ collections are produced on the basis of what our retailers order – including our concept stores and online store. It prevents excess stock and means we can focus on producing as little waste as possible.

NÜ pieces are designed to be mixed and matched across the collections, and with our ’7 days in 7 ways’ campaign, we want to inspire you to cre-ate seven different looks with just seven items of clothing. We invite you to take part in a more sustainable future with our mix and match styles.

AUTUMN / WINTER 2021

At NÜ we are constantly looking for new initiatives that will help promote a sustainable future. We are aware of the fashion industry’s effects on the environment, and we enjoy being part of the sustainable development and focus in the industry. We believe that every little action can make a difference to the journey towards a sustainable future – a future we work towards every day.

CODE OF CONDUCT At NÜ, we are aware of our ethical responsibility in terms of our own business, our people, and nature. As a company, we take responsibility for our actions and we expect and demand the same of our partners. We recognise that culture and laws vary from country to country, which means that our suppliers work under different conditions. However, we insist on manufacturing being done in a responsible manner and on all employees working in good conditions and being treated with respect. Our production is based on long-term relationships with our suppliers, which gives us in-depth knowledge about the conditions in their factories. Together with SME denmark, we have developed an ethical code – a code of conduct – setting out the minimum requirements we expect of our suppliers and the working conditions in their factories. This code of conduct covers areas such as rules on child labour, employees’ rights, working hours and workplace safety. We carry out regular audits to ensure that our contractual agreements are adhered to. Our code of conduct is not a guarantee. But we can guarantee that we are aware of our responsibilities and that we are continuously working to improve our partners’ working conditions.

53


CELEBRATION OF INDIVIDUALITY

Be Your

ONE STYLIST

AUTUMN / WINTER 2021

NÜ invites the NÜ woman to embrace her unique character and spirit and be her very own stylist. From tactile textures and fluid fabrics to graphic prints and metallic accents, this collection encourages the wearer to mix and match, embrace the eclectic and unexpected and let creativity run free.

FEMININE

SOPHISTICATED

54

ROCK N’ ROLL

CASUAL

BOHEMIA


55

AUTUMN / WINTER 2021


LOUNGE21 Wear AUTUMN / WINTER 2021

− 2ND DELIVERY −

Style meets comfort Elevated separates for lounging Effortless, easy, elegance

Will be in shops and online mid August/September

56


LOUNGE

57

AUTUMN SPRING SUMMER / WINTER2021 2021


AUTUMN / WINTER 2021

58

INOA TEE 6980-50 // NNA LEGGINGS 6979-19

INIA BLOUSE 6943-40 //INIA TROUSERS 6943-10

IA PULLOVER KNIT 6935-60 // INIA TROUSERS 6943-10


INIA TEE 6943-50 // INIA TROUSERS 6943-10

ISALIA TOP 6943-50 // INIA TROUSERS 6943-10

INIA JACKET 6943-35 // INIA TROUSERS 6943-10

AUTUMN / WINTER 2021

INOA PULLOVER 6980-40 // JET IO LEGGINGS 6929-19

59


GET INSPIRED

Follow NÜ on

SOCIAL MEDIA

Follow us on Social Media for updates from the world of NÜ Go behind the scenes and discover our latest collections.

We look forward to welcoming you

AUTUMN / WINTER 2021

FACEBOOK NU.DENMARK

INSTAGRAM @NUDENMARK

W WEB WWW.NU-DENMARK.COM

60


61

AUTUMN / WINTER 2021


62 AUTUMN / WINTER 2021

d n i h e B e n e c s e th


AUTUMN / WINTER 2021

d n i h Be the scene

63


AUTUMN / WINTER 2021

THANK YOU FOR BEING AN AMAZING CUSTOMER AND HAVING A FANTASTIC TASTE.

We will love to

MEET You

YOU CAN SEE AND BUY OUR NEW COLLECTION FROM ONE OF OUR 1000 DEALERS AROUND THE WORLD. OR YOU CAN SHOP ONLINE AND GET FREE DELIVERY TO YOUR DOOR. WWW.NU-DENMARK.COM WE WELCOME YOU TO THE WORLD OF FEMININE, RAW & SOPHISTICATED FASHION

64


65

AUTUMN / WINTER 2021


66 AUTUMN / WINTER 2021


Around the world

CONTACT NÜ NÜ A/S HEADQUARTERS

DENMARK

UNITED KINGDOM

POLAND

GERMANY

IRELAND

RUSSIA

AUSTRIA

NETHERLANDS

CANADA

NORWAY

BELGIUM

AUSTRALIA

FINLAND

SWITZERLAND

SWEDEN

FRANCE

SPAIN

USA

CZECH RUPUBLIC

GREECE

AUTUMN / WINTER 2021

8960 RANDERS, DENMARK TEL +45 87 12 23 00 OFFICE@NU-DENMARK.COM

WWW.NU-DENMARK.COM

67


WWW.NU-DENMARK.COM

Profile for NÜ Denmark

NÜ • The 2021 Autumn/Winter • Reflections Collection Catalogue  

NÜ • The 2021 Autumn/Winter • Reflections Collection Catalogue  

Profile for nudenmark

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded