Ireland California
Chicago
Scotland England Wales
Monaco
Italy Hong Kong Delhi Macao
Cayman Islands Mumbai WORLD
Maldives
THE WORLD’S BEST CHEF AND WAITER COMPETITION
Thailand
CAYMAN ISLANDS
WALES
IRELAND
USA
MALDIVES
ENGLAND
INDIA
MACAO
INTRODUCING YOUNG CHEF YOUNG WAITER… THE YOUNG CHEF YOUNG WAITER MISSION: Promoting Hospitality as a career of choice, a profession and a vocation. YCYW is a national competition open to all young professional waiters and chefs from any background.
THE YOUNG CHEF YOUNG WAITER OBJECTIVE: The aim of Young Chef Young Waiter is simple: to uncover the very best young talent in our industry.
THE YOUNG CHEF YOUNG WAITER PURPOSE: The hospitality industry faces a staff shortage and a skills shortfall. YCYW focuses on rewarding homegrown talent, commending the outstanding young people in the sector and encouraging them to stay within it, celebrating the exciting career possibilities for those with the aptitude, flair and ambition to succeed. Exciting, media-friendly campaign and competition format Recognising the best young chef and waiter professionals in the hospitality sector The only competition that awards both front-of-house and kitchen finalists, placeholders and winners and tests the crucial relationship in the live final multi-layered process and engagement Independent and credible judging process - judged by leading figures from the world of hospitality Major promotional and amplification opportunities via social, PR and media
COMPETITION CONTEXT: WHY THE HOSPITALITY SECTOR NEEDS YCYW: WHY A COMPETITION? Young Chef Young Waiter reinvigorated the sector through this competition designed to promote the emerging talent in the industry The multi-stage process enabled opportunities for storytelling: entrants sharing their stories, judges, sponsors and partners also promoted their association
Celebration - showcasing the winners Relationship - networking and hospitality opportunities Status - market authority, prestige and prominence WHY A YOUNG CHEF YOUNG WAITER (YCYW) COMPETITION? A VAST MARKET: The global hospitality industry is significant (it is the third largest employer in the UK alone*) Recognising and rewarding young talent is essential to retain current, and inspire and recruit, future generations.
A NEED FOR ACCOLADES: Most young professionals are getting little recognition for their skills and expertise. Many past winners have gone on to achieve huge success in hospitality and YCYW
SPONSOR AND PARTNER-RICH POTENTIAL: YCYW delivers a media friendly story and provides an easy way for sponsors and partners to connect with a highly relevant audience while generating PR, exposure and engagement.
SUPPORTING THE FUTURE OF HOSPITALITY The Young Chef Young Waiter competition, which promotes hospitality as a career of choice, a profession, and a vocation, returns for 2021 with entries opening on June 1st and the final planned for 17th November. Established in 1979, the competition was relaunched for 2019 by The Nth Degree Global in partnership with UK Hospitality and the Restaurant Association. UK at Expo are delighted to partner with Nth Degree to deliver the 2021 Young Chef Young Waiter competition on the UK Pavilion at Expo 2020 Dubai. Held over 6 months from October 2021 to March 2022, Expo 2020 Dubai is destined to be an international business and consumer event of unprecedented scale. With 190 participating countries and millions of visitors expected, including world renowned chefs, musicians, academics, thought leaders, sportsmen & women and Royalty, Expo 2020 Dubai will be the largest since its inception in 1851. Did you know? The UK has a rich legacy of delivering at World Expos, hosting the first ever World Expo in Hyde Park, London, The Great Exhibition 1851. The 6 million visitors who went could see some 100,000 objects from across the world and some famous attendees include Charles Darwin, Charlotte Brontë and Lewis Carroll. At the last two World Expos in Shanghai and Milan, UK Pavilions have won Gold Awards for design, continuing our legacy of bringing UK innovation to the world. Our ambitions are even greater for Expo 2020 Dubai. The spectacular UK Pavilion will serve as a hub for a world class business, cultural and education programme, showcasing the very finest in British innovation, culture & tourism, diversity and cuisine. One of the highlights of the programme calendar will be the world renowned Young Chef Young Waiter competition which is a celebration of British hospitality and cuisine. In order to successfully deliver this prestigious event, we will be working in close collaboration with Nth Degree.
CELEBRATING THE FINALIST AT A GLITTERING AWARDS PARTY
FULLY SUPPORTED BY GOVERNMENT
YOUNG CHEF YOUNG WAITER - TIMELINE Young Chef Young Waiter needs a six months timeline for everything from planning the competition, working with the media, securing sponsors and attracting entrants.
PLAN Month 1
Appoint judges, commit to a PR & Marketing strategy, agree entry process and create a website with online entry form, put together a sponsorship deck and pick a date for the final
LAUNCH Month 2
ASSESS Month 4
Work with judges to select their semi finalists.
Your competition and work with the press to promote the competition. Regularly review entries and add all judges to your website and press materials
SHARE Month 3
BIG REVEAL
COUNTDOWN Month 5
Announce the semi finalists to the press.
Extend the deadline for extra entries and announce the celebrity judges to the press. Confirm details for live final for month 6.
Month 6
Live final over two days with a party on the evening of the second day to announce the winners.
YCYW JUDGES
HEAD CHEF JUDGE
Theo Randall Adam Handling THEO RANDALL AT ADAM HANDLING THE INTERCONTINENTAL RESTAURANT GROUP
HEAD WAITER JUDGE
Clare Smyth MBE
Anne Lomas
Claude Bosi
CORE BY CLARE SMYTH
THE SAVOY THE LONDON EDITION
BIBENDUM
Simon Kings CEO, IGNITE HOSPITALITY
ChristyWimmer Ng Johanna
Benny Vu Tom Aikens
Andy Downton
MACAO THE INSTITUTE FOR TOURISM IVY COLLECTION
THE EDUCATIONAL MUSE RESTAURANT
ADAM HANDLING HOSPITALITY CONSULTANT
STUDIES (IFTM)
RESTAURANT
RESTAURANT GROUP
GLOBAL INDUSTRY SUPPORT
THOMAS KELLER
KEN HOM
RUTH HANSOM
CHEF
OBE
CHEF
CLARE SMYTH
TOM AIKENS
JASON ATHERTON
CHEF
CHEF
CHEF
MAXIMISING PR AND BRANDING FOR YOUR BUSINESS
MAXIMISING PR AND BRANDING FOR YOUR BUSINESS
Theo Randall @ BBC Saturday Kitchen
Watch the clip here
BBC London News
Watch the clip here
SPONSORSHIP The UK YCYW competition in 2020 attracted sponsorship from leading brands from luxury food and drinks brands to those in the travel and tech industries.
With the support of the YCYW team, we’ll share our secrets to securing sponsorship, including tips on:
How to offer a package that appeals to sponsors Advice on how to find and approach potential sponsors Templates for sponsorship decks, sales packs and contracts
TITLE PARTNER - £50,000 + VAT AS A TITLE PARTNER YOU WILL RECEIVE THE FOLLOWING: BRANDING
PR & MARKETING
Title branding on red carpet media wall
Inclusion in all press releases with head shot and quote from company
Title branding on main stage
spokesperson (generally three)
Logo to be included on screen
Inclusion on blogs with the above and linked to the Title Sponsor
Exclusive on-screen video advertising
Invitation for one of your social media / PR team to be present at the
Logo included on the website EVENT PACKAGE 12 VIP guest places at the awards event Priority VIP invitations to all other major events Opportunity to product place within the event Recognition in the opening remarks by the President of the Restaurant Association Opportunity to present on stage to the audience Introduction to the CEO of the UKHospitality Introduction to other partners Offer an auction or winner’s prize at the event Two events organised by Nth Degree with bespoke invitations (costs to be agreed) Two-page advert in event programme (digital) Logo placed on front cover of event programme
event for behind-the-scenes All assets created will be shared to use including social media tiles, head shots, food images, competition and award images. Vox pop videos and the final edit will be shared too SOCIAL MEDIA Pre and post event social media promotion (two posts before and two after) - one to be a reel / video if possible Tagged in all stories on Instagram Video interview opportunity for company spokesperson at the event Instagram Live opportunity for the company with Chairman of YCYW Robert Walton MBE and friends Title sponsor posts will be boosted to increase visibility
PLATINUM PARTNER - £25,000 + VAT
PLATINUM PARTNER - £25,000 VAT | As a platinum partner you will receive the following: AS A PLATINUM PARTNER YOU WILL RECEIVE THE+ FOLLOWING: BRANDING Branding on red carpet media wall
Branding on the red carpet media wall Logo to be included on screen Logo included on the website E-shot to names on the delegate list
Four PACKAGE page feature in The Nth Degree book & 2 books EVENT 8 VIP guest places at the awards event
Partnerships to The Nth Degree brands
Priority VIP invitations to all other major events
Opportunity to press product place within the event Inclusion in all releases Introduction to the management team of UKHospitality
Two page advert in the event programme Introduction to other partners
Offer an auction winner’s Branding on the or main stageprize at the event
PR & MARKETING Name included in all at press quotetable fromposition spokesperson 12 VIP guest places thereleases event &with Priority Inclusion on blogs with the above and linked to the Sponsor All assets created will be shared use including social media tiles, head Logo placed on front cover of to event programme shots, food images, competition and award images. Vox pop videos and the final edit will be shared too
Logo to be included on screen SOCIAL MEDIA
Company bio included in the event programme (100 words)
Pre and post event social media promotion (1 post before and 1 after) One to be a reel / video if possible
Recognition in the opening remarks by the President of the Tagged in majority of stories on Instagram
Video interview opportunity for company spokesperson at the event
Restaurant Association
One-page advert in event programme (digital)
Priority VIPorganised places toby NDNth four otherwith major events One event Degree bespoke invitations (costs to be agreed)
3 free partner’s drinks soirees pa Refer a partner scheme - up to 20% benefit Pre and post Social media promotion Dedicated PR Support
Introduction to the management of UK Hospitality Access to twenty-four Nth Degree private dining events per year plus 25% discount off guest places. Partner’s monthly newsletter Welcome pack with 2 partner cards and access to the exclusive partner portal
GOLD PARTNER - £10,000 + VAT
GAS OLD PARTNER £1RECEIVE 0, 000THE + FOLLOWING: VAT | As a gold partner you will receive the following: A GOLD PARTNER YOU WILL BRANDING Branding on red carpet media wall
One page feature in The Nth Degree book & 1 book Logo to be included on screen Logo included on the website
One page advert in the event programme EVENT PACKAGE
Branding on the main stage
PR & MARKETING Name included in all press releases with quote from spokesperson
5 VIP guest places at the event
Inclusion on blogs with the above and linked to the Sponsor All assets created will be shared to use including social media tiles, head
Logo in the event programme
shots, food images, competition and award images. Vox pop videos and the final edit will be shared too
Logo to be included on screen
4 VIP guest places at the awards event
Introduction other partners Access to VIPtoplaces to ND four other major events Offer an auction or winner’s prize at the event advert in event programme (digital) 3 One-page free partner’s drinks soirees pa
SOCIAL MEDIAbio included in the event programme (50 words) Company Pre and post event social media promotion (1 post) Tagged storiesNth on Instagram Accessintorelevant twenty-four Degree private dining events pa
Refer a partner scheme - up to 20% benefit
Partner’s monthly newsletter
Pre and post Social media promotion
Welcome pack with 1 partner card and access to the exclusive partner portal
18
SILVER PARTNER - £5,000 + VAT
SAS I LVE R PARTNER - £RECEIVE 5, 000THE + FOLLOWING: VAT | As a silver partner you will receive the following: A SILVER PARTNER YOU WILL BRANDING
PR & MARKETING
Branding on red carpet media wall
All assets created will be shared to use including social media tiles, head
Logo included on the website
shots, food images, competition and award images. Vox pop videos and
2 VIP guest places at the event
the final edit will be shared too
Branding on the red carpet media wall EVENT PACKAGE 2 VIPto guest places at on thescreen awards event Logo be included
SOCIAL MEDIA
Offer an auction or winner’s prize at the event
Tagged in relevant stories on Instagram
3 free partner’s drinks soirees pa Refer a partner scheme - up to 20% benefit Access to twenty-four Nth Degree private dining events pa
EXTRA OPPORTUNITIES Access to places to ND four other major events Partner’s monthly newsletter
TITLE & PLATINUM sponsors can create additional content either before, during or after the event with our judges or finalists. For example, branded cookbooks or video content.
Welcome pack with 1 partner card and access to the exclusive partner portal Direct contact with our finalists after the final to arrange future opportunities
Spokespeople from within the company can be profiled on the website with a Q&A about the hospitality industry Note: World Young Chef Young Waiter sponsorship opportunities are flexible and individual briefs can be discussed with the team. All activity is based on the resources available from sponsors to implement.
LICENCING AGREEMENT ENTERING INTO A LICENCING AGREEMENT FOR WORLD YCYW:
UNDERSTANDING THE LICENCING AGREEMENT
A licensing agreement will be a written contract between the two parties, in which a YCYW permits another party to use YCYW competition under a specific set of parameters which will be defined in a draft licence agreement. The licensing agreement or license agreement will involve the licensor YCYW Ltd and a licensee to be determined.
The Licensing agreement will delineate the terms under which one party may use the property owned by YCYW Ltd. Which will include intellectual property, such as patents and trademarks, as well as copyrights for written materials and visual art.
DETAILS ON HOW THE LICENSED PARTIES MAY USE YCYW LTD PROPERTIES, WILL INCLUDE THE FOLLOWING PARAMETERS:
Further information will be provided, in relation to the licence agreement, to interested parties on signing of an NDA.
The geographical regions within which the property may be utilized. The time period parties are allotted to use the property. The exclusivity or non-exclusivity of a given arrangement. Fee arrangements
For further information, contact: SEAN VALENTINE FIH
ROBERT WALTON MBE
Scaling terms, such that new royalty fees that will be incurred if the property is reused a certain number of
Managing Director
Founder | President of The Restaurant Association
times, for example in different regions by the same licensee
Phone: +44 (0) 7823 335 769
Phone: +44 (0) 7836 333 123
Email : Sean@nthglobal.com
Email : Bob@nthglobal.com
Cost parameters associated with monitoring the competition
WEBSITE: www.youngchefyoungwaiter.com
BIOGRAPHY ROBERT WALTON MBE Robert Walton MBE is a recognised and respected figure in the hospitality industry and is President of the Restaurant Association of Great Britain. He is the founder of The Nth Degree Global which hosts spectacular hospitality events throughout the year. These events include the Restaurant Association Gala Dinner where a lucky recipient is awarded the Services to Hospitality, the International Restaurateurs’ Dinner which gathers together the best of the industry, the Young Chef Young Waiter competition which promotes hospitality as a career of choice, a profession and a vocation and the Michelin Revelation where their coveted stars are awarded. Robert is known for encouraging talent in the restaurant sector as the chairman of the World Young Chef Young Waiter competition. He is also a keen advocate of good food and healthy eating with his popular cooking series Dazzler Does on Instagram. Robert and his wife ‘Jean Queen’ denim designer Donna Ida Thornton are the new owners of Langdon Court is a stunning 16 century Grade II listed Jacobean Manor House Hotel in Wembury, South Devon. Robert and Donna’s combined skills will sensitively repair and restore Langdon to its former glory with a view to reopening the venue in September 2022.
BIOGRAPHY SEAN VALENTINE FIH Sean is currently the Managing Director of The Nth Degree Global and in the last five years has evolved the business from a networking lunch club centred around fine dining to a global company which now also handles events and sponsorship. In the last year, under Sean’s direction, the business has raised £80,000 for Springboard and Hospitality Action which is set to increase significantly over the next few years as our events grow around the world. Since 2019 Sean has been instrumental in resurrecting the Young Chef Young Waiter competition which promotes Hospitality as a career of choice, a profession, and a vocation. The competition involves organising a two day live final at various venues in London and Dubai with the 20 finalists judged by a panel of hospitality industry heavyweights including head judges Adam Handling and Simon King. The competition is now global under World Young Chef Young Waiter and will be hosted in 6 countries in 2022 with a World final. Prior to his work with The Nth Degree Global, Sean started as a chef in the industry when he was just 16 and after gaining his Hospitality Degree, moved into Catering management where he was UK Marketing and Sales Director of Sodexo Prestige until 2002. Sean’s entrepreneurial spirit has been present throughout his career as the owner of Missing Ingredients Ltd, Aspire Group Ltd and Inn or Out Events which were sold or merged to continue their journey in a new direction. Sean is always giving back to the industry; for example, he has been both the the Chairman and Deputy Chairman of the Association of Catering Excellence (ACE) over a four-year period. As part of their committee over the last ten years he has raised significant sums for charity as part of his role. In 2016, Sean won the Cost Sector Lifetime Achievement Award where he was recognised for his 32 years of work in the hospitality industry. Sean has impacted the hospitality industry in such a positive way by creating jobs, nurturing talent and pushing the boundaries of the industry.