Volume 8, No. 1 • January 2015
4410 Fairway Boulevard • Wichita Falls, TX 76308 • P: 940.692.2211 • F: 940.692.2214 www.nthba.com
General Membership Meeting January 8, 2015 Kemp Center for the Arts 1300 Lamar 11:30AM
Dates to Remember • January 20-22, 2015 NAHB International Builders Show • March 4, 2015 TAB Rally Day • March 5 - 6, 2015 TAB Winter Board Meeting • March 15, 2015 Deadline for Parade of Homes Entries. • June 6-14, 2015 Parade of Homes. • July 28-31, 2015 TAB Summer Board Meetings
Program: Lake Wichita Revitalization Stephen Garner, Larry Scott, & Tom Lang
• July 29-30, 2015 Sunbelt Builder Show (Grapevine, TX) The NTHBA Board of Directors and Government Affairs Committee would like to thank every member who helped us surpass our 2014 HOMEPAC Goal. Please read our 2015 Challenge on page 10 and let's see if we can succeed our goals for both HOMEPAC and BUILD-PAC in 2015.
From the President Happy New Year!!! I hope that 2015 will be a prosperous year for each of our NTHBA members. The new year holds hope that we are one day closer to ending this record setting drought, mortgage rates continue to hover at historic lows which should encourage new home construction and the economic indicators all show improvement for 2015. December 11, 2014 we had a great turnout at the Christmas Party. There was good food, fun and fellowship to get everyone in the Christmas spirit. We were able to make Operation Santa Clause a success through our member’s generous support of this community project. On a side note we raised over $500.00 for HOMEPAC. Thank you Government Affairs Committee for sponsoring the TV. Teri along with the Membership, Meetings & Education Committee did a great job organizing the annual Christmas Party. December 2, 2014 your board of director and Government Affairs Committee met with representatives of the city to discuss code review and the water supply. Those present representing the city were Mayor Glenn Barham, City Manager Darron Leiker, Assistant City Manager Kevin Hugman, Director of Public Works – Russell Schreiber, Operations Manager for Public Works - Daniel Nix, Building & Code Administrator/Asst. Director Bobby Teague, City Councilors Brian Hooker & Ben Hoover, City Attorney – Kinley Hegglund. This meeting took place at the new Travel Center on Scott Street. The North Texas Home Builders Association spoke in depth about wanting to be involved in the committee review of the new code adoption process. Bobby Teague stated there would be numerous review committee meetings in the next 3-4 months addressing plumbing, mechanical, energy and residential codes. This review process will help the city in the final code adoption process. Bobby Teague wants NTHBA members on these committees. Please let Teri know if you are interested in serving on one of these important committees. Water was the main topic that was discussed at this meeting. The question was asked about being able to supply water at our current usage level in the future. Darron Leiker and Russell Schreiber stated that there is only a 1% chance of Wichita Falls running out of water based on the extensive studies the city have had done. Those are pretty good odds. They stated with current conservation measures, nationally recognized direct reuse project, the indirect reuse project, current lake levels of Arrowhead and Kickapoo and the reserve water in Lake Kemp, we should be able to survive this record drought. The city will be having a meeting in January that will focus on new long term water supply to this region. They stated options on the table include Lake Ringgold, Pipeline to Lake Texoma, and a pipeline for underground water source both
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near and far that would supply new water to this area. Lake Ringgold seems to be the front runner for its cost to produce drinkable water in the future. Danny Nix, Operations Manager for the Public Works Department of Wichita Falls will be the guest speaker at our March luncheon. We are also trying to organize a tour of the Cypress Water Treatment Facility in the coming months. Watch your emails for more information. The Parade of Homes Committee will be moving forward in the coming months with the 2015 Parade of Homes that is scheduled for June 6-14, 2015. PRAY FOR RAIN!
Why PR and Marketing Must Work Together to Measure Success by Heidi Sulliva In the olden days before the Ad Tech revolution, back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. Today, with new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. What PR Can Learn From Marketing Social media, smart phones, digital television, and big data in general have led to fractured audiences and the end of “news as an event.” We no longer pick up the paper to read on the train in the morning or say, “Honey, leave the dishes be, it’s time for the 9PM news.” We receive aggregated news, in real-time, customized to us, through myriad sources and formats. Continues on page 11
Calendar of Events
New Members Athena Roofing & Exteriors..........Rich Schober
Welcome!
Renewals
Builders Wholesale..................................Rick Belz Classic Builders.................................Gary Broyles Sawyer Printing & Promo..................Tim Sawyer Times Record News ............................Kim Holly
General Membership...........................................January 8, 2015 Meeting...............................................................................11:30AM Membership, Meetings, & .................................January 13, 2015 Education Committee Meeting.....................................10:00AM Young Professionals............................................January 13, 2015 Council Meeting..................................................................3:30PM Parade of Homes & Special Events.................January 14, 2015 Committee Meeting........................................................10:00AM Scholarship Committee....................................January 15, 2015 Meeting...............................................................................10:00AM Government Affairs............................................January 15, 2015 Committee Meeting........................................................11:00AM Budget & By-Laws...............................................Januray 20, 2015 Committee Meeting...........................................................9:00AM Board of Directors.............................................Januray 21, 2015 Meeting...............................................................................11:00AM
Thanks for Renewing!
January Birthdays Alan Hinson............................................................1 Chuck Vergauwen..................................................1 Johnny McClaine....................................................2 Jimmy Lance Howard..........................................10 Randy Schaffner....................................................12 Jake Hettinger.......................................................14 Charles Barr..........................................................18 Cindy David..........................................................25 Don Wright..........................................................27 Ashton Gustafson...............................................28 Bobby Rowland....................................................30 Charles Vergauwen..............................................31
Happy Birthday!
2014 /2015 Officers & Directors President – John Harmon Vice President – Eddie Holcomb Associate Vice President – Tim Sawyer Treasurer – Martin Litteken Secretary – Randy Schaffner Immediate Past President – Barney Brock Builder Directors Troy Thompson 1yr Steven Hinson1yr David Bedingfield 2yr Steve Lane 2yr
Associate Directors Sharon Tucker 1yr Cindy David 2yr
State Director - Jose Garcia Alternate State Director - Barney Brock Life Director - Chuck Dennis Executive Vice President - Teri Gibson
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Meet Your Members JS HOMES & CONTRACTING Commercial/Residential Plumbing, Builder Sales, Appliances, Lighting
1300 Hatton Road Wichita Falls, TX 76301 Phone: (940) 767-2506
2525 Kell Blvd., Suite 100 Wichita Falls, TX 76308 940.763.2100 (main line) 940.763.2101 (fax) lcannedy@fidelitybankwf.com
Fax: (940) 761-5563 (888) 266-1387 www.ferguson.com
Lance Cannedy
Continues on page 5
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JS Homes & Contracting specialize in Custom Homes & Remodeling. Family owned and operated, we perform all levels of building and remodeling for Wichita Falls, Burkburnett & the surrounding areas. We offer start-to-finish solutions for every project. We specialize in interior or exterior home renovations, including bathroom and kitchen remodeling, home additions, garages and more! There is no job to large or small. We guarantee high-quality construction for each and every project. Check out samples of our recent work, and you'll agree that we're the best choice for your home renovation project. Call Sean Snyder 940/882/0713 or Josh Stimpson 940/642/2009 to get started on your new home or remodel today!
Operation Santa Claus By Lee Grace Approximately 126 persons enjoyed an evening of fun, fellowship, great food, and giving during the annual Christmas Party of the North Texas Home Builders Association held Thursday, December 11, at the Elks Lodge. Association President John Harmon welcomed everyone and thanked them for their generosity. Attendees brought unwrapped presents to benefit the Wichita Falls Fire Fighters’ Operation Santa Claus that provides presents to needy area youngsters. Dinner was provided by the Elks Lodge. After snacking on shrimp, salsa & chips along with a large wagon wheel vegetable tray during the pre-party reception, attendees enjoyed delicious steak or chicken with mashed potatoes, green beans, bread, and cheese cake. Gifts for Operation Santa Clause were presented to the guest representing the WFFD after dinner. Then a fun game of chance allowed participants to move from table to table, getting acquainted with as many people as possible. Three prizes were awarded for qualified wins. The first place winner won a flat-screen television donated by Guarantee Title Company, second place won a back yard fire pit donated by Lowe’s and third place won a candle wax warmer donated by Teri Gibson. Door prizes were drawn throughout the evening donated by OK Concrete, First Bank, Harmon & Holcomb Homes, Archer Title of Texas, First National Bank, Woodco Supply, American National Bank, Landmark Title, Union Square Federal Credit Union, Decorator Outlet, Teri Gibson and Stewart Title. Special guest attending were Commander of the 363rd SAFB Training Squadron Major Lahey & wife Denise, Assistant City Manager Kevin Hugman & wife Susan, Councilor Tim Ingle accompanied by Laura Sotelo, Wichita Falls Fire Department representatives Janet Jackson, Mike Davis, Steve Vaughn and Kathy Bazile. For members of the North Texas Home Builders Association, the evening was a wonderful way to end 2014 and look forward to an exciting 2015. The North Texas Home Builders Association says: Thank you members for your generous outpour of toys for Operation Santa, the game and door prize donations and joining us for this years Christmas Party.
Rally Day 2015 If you would be interested in taking a bus with a group of NTHBA Members to Austin for Rally Day please contact the NTHBA office at 692-2211 or email nthba.teri@gmail.com. If there is enough interest we will put together a day trip for a reasonable cost or at no cost if we are able to find a sponsor for the trip.
American National Bank
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anbhomeloan.com
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Janet Jackson, Mike Davis, Steve Vaughn and Kathy Bazile, representing Operation Santa Claus, are shown with NTHBA President John Harmon and the gifts contributed by association members
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Home builders nail best 3 months of 2014 Doug Carroll, USA TODAY1:57 p.m. EST December 16, 2014 %XLOGHU 3ULFLQJ 1HW 7HUPV )UHH %XLOGHU 'HOLYery
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703 E. Scott Wichita Falls, TX 76308
ACME BRICK COMPANY (940) 691-9679 office (940) 691-2560 office (940) 691-9678 fax hnewton@acmebrick.com
Harold Newton Branch Manager
6701 Seymour Hwy. Wichita Falls, TX 76310
Home builders capped their best three months of the year in November as the pace of new home construction continued to top levels rarely seen since 2008. Builders broke ground on new homes at a seasonally adjusted annual rate of 1.03 million last month, off 1.6% from October, the Commerce Department said Tuesday. But October's rate was revised up to 1.05 million from 1.01 million. November marked the third straight month this year that the annual rate topped 1 million. The last time that happened was in the first half of 2008, but housing starts were in freefall then from levels above 2 million two years earlier, according to Census data from Haver Analytics. From 2009 through 2013, the annual rate averaged 692,000 starts a month. November’s annualized pace was close to economists' median forecast in Action Economics' survey. It was 7% below the 1.1 million level in November 2013, the highest annual rate in any month since 2008. Economists found Tuesday's report's underwhelming. "The housing sector is neither too hot nor too cold. But that doesn't make it just right. Activity is improving, but in fits and starts — pardon the pun," said Joel Naroff of Naroff Economic Advisors. Economist David Nice, of Mesirow Financial, called the overall housing market disappointing in the fifth year of an economic recovery. Until wages grow faster than their current annual rate of about 2%, demand for new homes will remain lackluster, he said. For the year to date, housing starts are up 8.2%. Much of that growth has been in multi-family construction, which is 16.5% ahead of last year. Single-family home construction is up 4.4%. In November, single-family home-building fell to an annual rate of 677,000, down 5.4% from October's revised rate. Permits — a gauge of builders' construction plans — fell about 5% from October's revised annual rate, but at 1.04 million, they were close to this year's average. Housing starts last month rose almost 9% from October's level in the Northeast, 14% in the Midwest and 28% in the West. They fell nearly 20% in the South — normally the leading region for home builders. The housing starts data is famously volatile, however, and significant revisions in the monthly reports are common. Builders seem generally optimistic about the year ahead. Continues on page 7
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2014 NTHBA Christmas Party
Continued from page 6
The National Associated of Home Builders/Wells Fargo builder sentiment index slipped a little in December but it is still pointing toward confidence.The index reading in December was 57, down one point from a reading of 58 in November. Readings higher than 50 indicate that home builders view sales conditions as good, rather than poor.
NTHBA Member since 1972
Helping Build Our Community Since 1907
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
Member FDIC
Association Members! BRYAN WAGGONER 3907 Kell BoulevarG ‡ WLFKLWD )DOOV ‡ Texas 76308 (940) 691-3641 Continued on pg 12 )D[ ‡ E-Mail bryanl@waggonercarpetone.com
Commercial Services
3301 Kell Blvd., Wichita Falls, TX 76308
John Thompson Mike Sharp Robert Masters
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20 WAYS TO STAY TOP OF MIND IN YOUR COMMUNITY By BD Contracting Services November 3, 2014 www.bdcontractorservices.com/
Staying top of mind within your community of ideal customers will allow you to have a never ending stream of referrals and, when nurtured properly, a thriving business that overcomes the feast and famine cycle for which the remodeling industry is infamous. This portion of your business, essentially the marketing plan and activities of your business, is only limited by time, dollars and imagination. Below you will find the top 20 ways that remodelers stay in touch with their communities.
WINDOWS, DOORS The Top 20 Ways to Stay Top of Mind AND MORE! 1. Facebook 522 Beverly Drive 723-1436 Wichita Falls, Texas 76309 2. Instagram 3. Pinterest 4. LinkedIn 5. Your website Always Remember to do Business with Association Members! 6. Blogging BRYAN WAGGONER 7. Jobsite radius marketing 8. Holiday cards 3907 Kell BoulevarE t WJDIJUB 'BMMT t Texas 76308 9. Birthday cards Continues on page 9
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CHRI6 ‡ DOCKMA1 ‡ COMPANY 2071 FM 171 Wichita Falls, Texas 76305 Phone & Fax (940) 767-9710 Cell (940) 704-3471 Jerry Fillmon, Owner/Manager
940-782-3805
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Fannie Mae, Freddie Mac to Make Housing Trust Fund Payments
Continued from page 8
10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Community Event Sponsorship Participation in Community Organizations Writing articles or a column Teaching a Class Host an Event Periodic Direct Outreach (Phone Calls) Send out articles relevant to individuals Email Newsletter Tradeshows Directly asking for referrals Personal connection with your top referrers
Filed in Housing Finance on December 12, 2014 • 0 Comments
What will keep you connected with your community? What are The Federal Housing Finance Agency (FHFA) on Dec. 11 the basic tasks that you will do daily, weekly and monthly? By announced that Fannie Mae and Freddie Mac (the identifying these items now, you can commit to paper this vital part Enterprises) will be required to fund the Housing Trust Fund of your referral program.
Kathy Gregory 940.249.5293
Jerry Phillips 940.249.5288
Nicki Bomer 940.249.5291
Karen Anderson 940.249.5292
4245 KEMP BLVD., STE. 420 • WICHITA FALLS, TEXAS 76308
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Phone (940) 692-5734
Wichita Falls
Fax (940) 692-0391
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Lane Landes, Owner
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tco@wf.net
Commercial/Residential Sales, Service, Installation
OVERHEAD DOOR COMPANY OF WICHITA FALLS 601 Central Freeway East Wichita Falls, Texas 76302
and the Capital Magnet Fund beginning Jan. 1, 2015. The Housing and Economic Recovery Act of 2008 (HERA) contained a mandate for both Enterprises to set aside 4.2 basis points of their new business purchases each year to be allocated to the Housing Trust Fund and the Capital Magnet Fund. However, after placing the Enterprises in conservatorship in the fall of 2008, FHFA suspended the requirement when its director determined that the allocations would be detrimental to the financial stability of the Enterprises. The suspension, which took effect prior to any funds ever being contributed, has remained in place since November 2008. On Dec. 11, FHFA Director Mel Watt sent letters to Fannie Mae CEO Tim Mayopoulos andFreddie Mac CEO Donald Layton notifying the agencies that he is terminating the suspensions and directing each Enterprise to begin making contributions to the affordable housing trust funds as per HERA. The Housing Trust Fund is the only source of U.S. housing money earmarked for the lowest-income families. The Capital Magnet Fund provides grants to Community Development Financial Institutions to support affordable housing. Housing advocacy groups have estimated that the Enterprises will provide somewhere between $300 million and $700 million a year for the funds. HUD Secretary Julian Castro issued a statement of support and said HUD will soon issue regulations to implement the Housing Trust Fund. In the past, NAHB has expressed general support for the purposes and use of a national Housing Trust Fund. NAHB worked with Congress to obtain provisions in the legislation authorizing the Housing Trust Fund that would provide a level playing field for for-profit developers and builders to bid on projects. NAHB also submitted comments in 2010 on HUD’s proposed Housing Trust Fund regulation, raising concerns about the coordination of the Housing Trust Fund with other HUD programs.
Phone (940) 767-7788 Fax (940) 687-3677
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NORTH TEXAS HOME BUILDERS ASSN.
The NTHBA Government Affairs Committee is challenging all Associate members to pledge to give 25 cents a day to the TAB HOMEPAC Fund. That is a total of $91.25 for the year. Builders - Your challenge is to donate $100.00 for every home you build in 2015. It is also the goal of the NTHBA for all members to donate $21.00 to the NAHB Build-Pac. To give go to www.texasbuilders.org and click on the HOMEPAC link. To give to Build PAC see article on page #12 or call NTHBA office at 692-2211 and Teri will be happy to assist you in your giving. THANK YOU IN ADVANCE 1204 28th Street Wichita Falls
(940) 766-3291
Long Name. Isaiah 7:14 Big On Service.
1300 Tenth StrFFU t
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2015 Parade of Homes scheduled for June 6th thru 14th, 2015. Deadline for Parade Home Entries is March 1, 2015. Please watch your emails, the web site and the Reporter for more information.
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DON WRIGHT - President Cell: (940) 636-5641 2606 GRANT STREET WICHITA FALLS, TX 76309 Tel: (940) 696-2758 fax: (940) 691-3757
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Let Us Check Your Shorts
Continues on page 11
PR pros are now being challenged to figure out how to reach their audiences without a single silver bullet. Normalizing the results of their efforts and measuring how they actually moved the needle is a bigger challenge than it has ever been. From a client perspective, PR frequently looks like a cost center instead of a profit center, which is typically why marketing and PR budgets tend to be cut first.
blogging, social engagement and native advertising have all become tools in a communicator’s arsenal – it’s just not always clear who owns it. As lines blur between marketing, PR and social, we all need to look across the aisle to discover the tools and tactics that will provide our brand with the greatest results. What do you think marketing and PR should do to help work together to measure success?
PR pros need to look into how to measure the actions they inspire instead of just the number of eyeballs they secure. Marketers are great at this. They look at how leads are nurtured, how campaigns have impacted SEO, and A/B test content to figure out what has the most impact. Just recently, Cision and Vocus co-hosted AMEC Measurement Week in NYC, where this was a large part of what several industry thought leaders talked about. What Marketing Can Learn From PR Many marketers are struggling with the rapid growth of content marketing because, frankly, the content is different than what they are accustomed to. Truly successful content marketing is rarely self-promotional in its entirety – it’s about telling a story. That’s what PR has always been about: managing and telling a brand’s story. PR pros work to craft key messages that avoid the “Click Here! Buy Now!” mentality, and instead create top-of-the-funnel messages that begin to build trust, reputation, and awareness. PR pros have also consistently focused on how to share their message, whether through social by building relationships with influencers or more traditional by pitching reporters and bloggers.
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By embracing PR content and message distribution tactics, marketing can begin to build an even longer tail to their lead nurturing and fill in some of the missing top-of-funnel gaps they may have been missing. What We Both Gain by Working Together Marketers have been perfecting attribution modeling: figuring out what made someone become a lead, buy a product, or take an action. Frequently, PR is left out of this equation. However, looking at spikes in leads and sales that occur during a major PR campaign or article mention – and without a corresponding marketing campaign – can start to help identify the ROI of PR efforts and eliminate marketing anomalies. With the growth of content marketing and the importance of original content in search, branded journalism, corporate
Martin Litteken, Jr., P.E.
2406 Kell Boulevard Wichita Falls, Texas 76309-5326 Phone: (940) 322-6450 Fax: (940) 723-6006
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By becoming part of the BUILD-PAC community you are helping to strengthen the foundation of the housing industry which remains at a critical crossroads.
Meghan Everngam Assistant Vice President MEverngam@nahb.org (202) 266-8259
Please enroll me in:
❑ CAPITOL CLUB*
$5,000 annually or $1,666 triannually
❑ PLATINUM CLUB*
$2,500 annually or $625 quarterly
❑ GOLD KEY CLUB*
$1,000 annually or $250 quarterly
❑ DOLLAR-A-DAY CLUB
$365 annually
❑ CENTURY CLUB
$100 annually
ate
Deleg ❑ 2014
BUILD-PAC DELEGATE
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Katie Oehmen Senior Manager, Membership Fundraising KOehmen@nahb.org (202) 266-8248 Capitol Club, Platinum Club and Gold Key Club AL, CO, DE, GA, HI, IL, IN, IA, KY, ME, MD, MA, MI, MS, NH, NJ, NY, NC, PA, RI, SC, TN, VT, VA, WV
BUILD-PAC
Community!
Charles Liuzzo Fundraising Manager, BUILD-PAC CLiuzzo@nahb.org (202) 266-8110 Dollar-a-Day Club, Century Club, Delegate Club AK, AZ, AR, CA, CT, FL, ID, KS, LA, MN, MO, MT, NE, NV, NM, ND, OH, OK, OR, PR, SD, TX, UT, WA, WI, WY
$20 annually
*Feel free to contact Charles Liuzzo with any payment questions/concerns for all Donor Clubs.
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used for political purposes and are not tax deductible for federal income
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the name, mailing address, occupation and name of employer for each
Recruited By ___________________________________________
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individual whose contributions exceed $200.00 in a calendar year.
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BUILD-PAC Basics What is BUILD-PAC?
Does BUILD-PAC accept corporate contributions?
BUILD-PAC, or Builders United in Legislative Decisions Political Action Committee, is the political arm of the National Association of Home Builders (NAHB). BUILD-PAC helps elect the most qualified pro-housing, pro-business candidates to federal office.
Why should YOU Become a Part of the BUILD-PAC Community?
BUILD-PAC is legally permitted to accept personal money. It is illegal for a political action committee to contribute corporate contributions to congressional candidates.
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Does BUILD-PAC favor Democrats or Republicans?
Where should I mail my personal BUILD-PAC contribution?
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BUILD-PAC is bipartisan and supports pro-housing, pro-business candidates on both sides of the aisle.
Please send personal checks payable to BUILD-PAC or personal credit card (American Express, Master Card, Visa) information to: BUILD-PAC 1201 15th St NW Washington, DC 20005
Who determines which candidates receive BUILD-PAC’s support? You! BUILD-PAC’s 100+ Board of Trustees, made up of NAHB members, decides which candidates receive support. State Trustees, who advocate for BUILD-PAC at the local level, are nominated by State leadership.
How can I find out more information about BUILD-PAC? To learn more about BUILD-PAC, please contact BUILD-PAC staff by phone at (800) 368-5242, ext. 8470, and by e-mail at build-pac@nahb.org, or visit www.nahb.org/buildpac.
Who can contribute to BUILD-PAC? Only NAHB members can be invited to support BUILD-PAC and its efforts.
DO YOU…
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Your contribution helps BUILD-PAC’s voice remain loud and strong in Washington! ■
What are BUILD-PAC and NAHB Advocacy Efforts Doing for YOU? The Advocacy Team at NAHB is consistently working on your behalf to... ■
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Open doors in Washington and on Capitol Hill to ensure housing remains a key driver of our economy Eliminate burdensome regulations currently stalling the industry’s recovery
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Promote a comprehensive framework for accessing credit and advancing housing finance reform Preserve the mortgage interest deduction and other critical tax incentives Diminish rising flood insurance premiums
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Care about the home building industry, its recovery and the future of the housing economy? Hope to educate members of Congress on issues that affect your business and your bottom line? Want to bring your local concerns to the national level? Need a steady stream of credit for new housing production? Expect to see housing finance, tax and immigration reform at the top of Congress’ “to-do” list in 2014? Understand the value of the mortgage interest deduction and want to fight for its protection? View remodeling as a key component in our nation’s economy? Believe a community is more effective at achieving results than one individual? Feel that Multifamily issues such as the Low Income Housing Tax Credit deserve priority in Washington?
If you answered “yes” to any of these, YOU should consider a meaningful contribution to BUILD-PAC today!