February 2016 reporter

NORTH TEXAS HOMEBUILDERS ASSOCIATION

4410 Fairway Boulevard Wichita Falls, TX 76308

Volume 9, No. 2 • February 2016

P: 940.692.2211 F: 940.692.2214

www.nthba.com

From the President John Harmon, Justin and Eddie Holcomb and their wives attended the IBS show January 19th thru the 21st. To start things off Jay Leno was our guest speaker and at the conclusion of his speech the doors opened for the IBS show. Our group got to visit with builders from all around Texas and other states.

On Tuesday we went to the TAB reception and networked with not only builders but associates. Each of us attended multiple classes with different topics. Some of the topics included Building Science, upcoming building codes, fifty five plus designs, marketing ideas, trends and colors for the future along with Residential fire sprinklers, HVAC design, and many other business classes.

Besides the education side of the show there were many vendors displaying the most current Products on the market. The products went from construction products to design products and anything in between. There is so much information, when you attend the show, you should be able to leave with a number of topics that can be implemented in your company to improve your building process.

Wichita Falls was well represented by not only who I mentioned, but other builders and Suppliers. Rumor had it there were over 120,000 at this building show.

The 2017 IBS show will be in Orlando, Florida January 10th-12th.

To check out all the details go to buildersshow.com.

Special Thanks to our 2016 NTHBA Partners: Diamond Atmos Energy Platinum First National Bank Guarantee Title

What’s

INSIDE

• “Was Teddy Right” PAC Article • Young Professionals Poker Tournament • NAHB Member Savings • Importance of Social Media By: Lee Grace • Energy Code Training

New Members Guarantee Title Co........................................Julia Griffin Atmos Energy...Randy West, Kelly Coats, & Debra West Lance Friday Homes...................................Dianne Brock

Welcome!

Renewals Best Electric....................................................Don Wright First National Bank.......................................Kathie Davis

Thanks for Renewing!

General Membership Meeting February 4, 2016 Kemp Center for the Arts 1300 Lamar 11:30 A.M Special Guest Contractor Marketing Pro’s

February Birthdays

Bobby Diltz.......................................................................8 Doug McCulloch.............................................................8 John Thompson.............................................................11 Dennis Probst.................................................................15 Debra West....................................................................19 Harold Newton..............................................................20 Barney Brock..................................................................22 Steven Klasse.................................................................23

Happy Birthday!

Calendar of Events General Membership...................................February 4, 2016 Meeting.......................................................................11:30AM Parade of Homes & Special......................February 10, 2016 Events Committee Meeting......................................11:00AM Energy Code Meeting...............................February 11, 2016 Lunch & Learn............................................11:30AM - 1:30PM Young Professionals Texas Hold-Em..........February 12, 2016 Poker Tournament, Fund Raiser..................................6:30PM Workforce Advocacy................................February 16, 2016 Committee Meeting..................................................10:00AM Government Affairs....................................February 16, 2016 Committee Meeting..................................................11:00AM Scholarship..................................................February 16, 2016 Committee Meeting....................................................1:30PM Budget & By-Laws.......................................February 17, 2016 Committee Meeting..................................................10:30AM Board of Directors.......................................February 17, 2016 Meeting.......................................................................11:00AM Workforce Advocacy................................February 23, 2016 Committee Special Meeting......................................2:00PM

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2016 Dates to Remember • February 4 General Membership Meeting • February 11 Energy Code Training Luncheon • February 12 YP Texas Hold-Em Tournament • March 3 General Membership Meeting • March 30-31 TAB Winter Committee & Board Meetings, San Antonio, TX • April 1 Parade Home Entry Deadline • June 3 Parade of Homes Kick-Off Lunch • June 3-5,10-12 Parade of Homes • July 7 General Membership Meeting • July 25 Housing Hall of Honor Nominee Deadline • August 1-5 Sunbelt Builder Show & TAB Summer Committee & Board Meetings, Grapevine, TX. • August 11 General Membership Meeting • September 1 General Membership Meeting • October 6 General Membership Meeting • November 3 General Membership Meeting • November 17-18 TAB Fall Committee & Board Meetings, Austin, TX.

Importance of social media for your business topic of January Home Builders luncheon

By: Lee Grace

Jackie Hoegger, owner of Hoegger Communications, spoke about the importance of social media for your business to the January gathering of the North Texas held Thursday, Jan. 7, at the Kemp Center for the Arts.

Before starting Hoegger Communications seven years ago, Jackie Hoegger was the owner of a retail store for 26 years.

She noted that social media and digital marketing are not going away. There is an entire world of digital including websites and banner ads to name just two.

She asked those in attendance if they had done an assessment of their digital capabilities. “If your website is not good, then you’ve hurt your business.”

She named five things everyone needs to know about social media. These include: 1- Social media is not free.

There are 1.55 billion active Facebook users.

There are 4.5 billion likes each day. There are 1.1 billion log-ons each day.

2- The average person spends 40 minutes per day on social media.

On Thursdays and Fridays, engagements are up 18 percent.

The busiest times on social media are 1-3 p.m. and 4-5 p.m.

3- There are 16 million business profile pages.

Boosting is a great way to get your message out.

4- Snap Chat will be the number one most watched social media platform in 2016.

5- Facebook has the fastest growing audience in the above 50 age group.

Among the social media platforms are Facebook, Instagram, Twitter, Linked In, Snap Chat, Goodle Plus and U2. Hoegger advised picking out one and mastering it. When you have done that, master another one that you are not familiar with at the moment.

After her presentation, association President Eddie Holcomb thanked the Diamond Sponsor Atmos Energy and the Platinum Sponsors First National Bank and Guarantee Title.

ACME BRICK COMPANY (940) 691-9679 office (940) 691-2560 office (940) 691-9678 fax hnewton@acmebrick.com

Harold Newton Branch Manager

6701 Seymour Hwy. Wichita Falls, TX 76310

The Beauty is in What You Don’t See. The World Leader in air conditioning The most remarkable part of a home isn’t part of the home at all.

It’s the air inside it. With a legacy of innovation spanning more than a century, Carrier provides reliable solutions for your heating and cooling needs. For more complete comfort, and greater peace of mind, turn to the experts at Carrier.

For all your home comfort needs, contact Chris Fairfield with CE by phone 972-832-3496 or email chris.fairfield@carrierenterprise.com

®

2015 /2016 Officers & Directors President – Eddie Holcomb Vice President – Michael Grassi Associate Vice President – Jake Munholland Treasurer – Scott Flinn Secretary – Sharon Tucker Immediate Past President – John Harmon Builder Directors David Bedingfield 1yr Steve Lane 1yr Doug McCulloch 2yr Steven Klasse 2yr

Associate Directors Cindy David 1yr Kolter Lukert 2yr

State Director - Barney Brock Alternate State Director - Steven Hinson Life Director - Chuck Dennis Life Director - Jose Garcia Executive Vice President - Teri Gibson

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Continued from page 3

The Ember Shop Wood Burning & Gas Fireplaces, Outdoor Kitchens & Supplies

In committee reports, the Young Professionals will hold a Texas Hold ‘Em Tournament on Friday, Feb. 12 from 6:30 p.m. to 10:30 p.m. at the Steelhouse private club at 1500 Old Burk Rd. The cost is $50 per player.

For more information, contact the North Texas Home Builders Association office at (940) 692-2211.

Now an Exclusive Dealer for: DAVINCI FIREPLACES

www.davincifireplace.com

www.realstone.com

Johnny McClane - Owner www.theembershop.com info@theembershop.com

(940)692-6300 (940)704-9481

4101 McNiel Avenue, Wichita Falls, TX 76308 Serving Texas & Oklahoma Since 1971

2525 Kell Blvd., Suite 100 Wichita Falls, TX 76308 940.763.2100 (main line) 940.763.2101 (fax) lcannedy@fidelitybankwf.com

Lance Cannedy

Serving Archer, Clay and Wichita Counties &MNXPPE /PSUI "WF t 8JDIJUB 'BMMT 5FYBT

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Custom Gates Randy Pebworth 2 ) ‡ ‡ UZSHE #JPDLO FRP Landscaping

Martin Litteken, Jr., P.E.

2406 Kell Boulevard Wichita Falls, Texas 76309-5326 Phone: (940) 322-6450 Fax: (940) 723-6006

4

New NTHBA member, Donna Adams, is welcomed at the January GM Meeting.

January luncheon speaker Jackie Hoegger is shown with association president Eddie Holcomb.

New NTHBA members, Infinity Steel, are welcomed at the January GM Meeting.

Join the Young Professionals When: Friday, February 12, 2016 Where: STEELHOUSE Private Club – 1501 Old Burk Highway off Industrial Blvd.

Take Sheppard Access Road North off of Iowa Park Rd, turn right on Industrial Blvd until it dead ends. Turn Left onto Old Burk Hwy. The building will be on the left about 2/10 of a mile

Time: Tournament will start at 6:30 PM and end whenever someone wins or they call it a draw.

Usually around 10PM give or take.

Cost: $40.00 or $50.00 to double your chips offered at registration only.

Set ups and finger foods are included. This is a BYOB Event Call the North Texas Home Builders Association to register. (940)692-2211 or email nthba.teri@gmail.com There is a limit of 40 players.

1st Place Prize- $350.00, 2nd Place Prize - $150.00 3rd Place Prize - $50.00 5

In an effort to engage members during the meetings, the Membership, Meetings & Education Committee is going to focus on member participation. This month during the meeting there will be a few drawings for Kathy Gregory Jerry Phillips some door prizes. Everyone that 940.249.5293 940.249.5288 attends the meeting will be entered Nicki Bomer Karen Anderson into the drawing one time.

940.249.5291 940.249.5292 Additional Entries will be awarded based on NTHBA Facebook posts as follows: 4245 KEMP BLVD., STE. 420 • WICHITA FALLS, TEXAS 76308 Every “Like” = 1 additional entry Every “Comment” = 2 additional entries Every “Share” to or from the group page = 4 additional WINDOWS, DOORS entries AND MORE! Please do not hesitate to share any community 522 Beverly Drive 723-1436 Wichita Falls, Texas 76309 events that you attend or participate in with the group.

Good Luck to everyone and make sure to keep up to date with our Facebook page! Don’t forget to bring business cards for networking at the GM Meeting, February It can help you extra entrieswith Association Members!

Always4th.

Remember to gain do Business Thanks, Jake Munholland

Membership, Meetings & Education Committee Chairman

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BRYAN WAGGONER 3907 Kell BoulevarE t WJDIJUB 'BMMT t Texas 76308

2801 Kell East

Phone (940) 692-5734

Wichita Falls

Fax (940) 692-0391

Texas 76308

tco@wf.net

Lane Landes, Owner

NTHBA Member since 1972

MORE LIKE FAMILY.

Call us today at 940.720.8000 or visit unionsquare.org.

SHEPPARD AFB

DOWNTOWN

PARKER SQUARE

BURKBURNETT

Bldg. 212, 2nd Street Sheppard AFB, TX 76311

1401 Holliday Wichita Falls, TX 76301

2903 Kemp in Parker Square Wichita Falls, TX 76308

909 West Kramer Road Burkburnett, TX 76354

The Original Since 1921

Commercial/Residential Sales, Service, Installation

OVERHEAD DOOR COMPANY OF WICHITA FALLS 601 Central Freeway East Wichita Falls, Texas 76302

Phone (940) 767-7788 Fax (940) 687-3677

Why Teddy Was Right... ... and still is today Theodore Roosevelt said "every man owes part of his (and her) time and money to the business or industry in which he (she) is engaged. No man has a moral right to withhold his (her) support from an organization that is striving to improve conditions within his (her) sphere."

Great words then, sound advice now, which leads me to my article today; Political Action Committees (PAC). PACs are well known as a "money source to aid special interests." I can't argue with that thought because it basically is.

All industries have a PAC. Maybe they don't all call it a PAC but trust me, it is. The other part is the special interest tie-in; who doesn't have a special interest? EVERYBODY has a connection to a special interest. My special interest is very simple; my job or better stated the protection and growth opportunities for my job.

Suffice it to say, all of us in the home building industry would share, to some degree, in my special interest. Being that I make my living in

arguably the most regulated and legislated industry in the United States, I rely on the skill set and powers of persuasion of key employees of the National Association of Home Builders for Washington, D.C. interactions and key staff members from my state association in my state capital, to work with those who make the laws have full understanding of outcomes of said laws.

PACs come into play to help support the campaigns of those who provide level headed discussions and direction towards our industry.

So why do quite a few of our members cringe when they hear PAC? They assume "money out of pocket." No one likes to throw away cash; we work to hard to earn it. There is a disconnect, however, on how we actually earn our cash, our income and/or our profits. If you connect the dots in my above statements it will be very clear that PACs are not cash out of pocket but the means of restoring said cash and more.

Continues on page 8

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Continued from page 7

We need to to a much better job at selling PAC. Any business looking to sell has to start with a marketing plan. What does marketing look like today?

Marketing, more and more, is a conversation and the days of brands “talking at� people are numbered if not gone. What we need to look at as part of our PAC conversation is simple messaging from our best “customers� to potential buyers. We hear all the time about testimonials, online reviews, etc. It's all about trust in an individual and the passion the exude that will help sell the PAC. NAHB started a program, several years ago, that we still utilize in language; Peer to Peer, PAC investor to member or affiliate of record. Notice I wrote PAC investor, meaning to invest, and not contribute.

There is a huge difference in messaging between invest and contribute; • A contribution would indicate that it’s a onetime “hitâ€? on the members wallet. Same could be said for the description "donation." • An investment would indicate taking ownership in the process Check out these definitions and tell me which is more appropriate for what we are trying to accomplish; con¡tri¡bu¡tion käntr ‘byooSH( )n/ noun a gift or payment to a common fund or collection. "charitable contributions" or‌.. in¡vest¡ment in’ves(t)m nt/ noun the action or process of investing money for profit or material result.

Continues on page 9

Plan Build Calculate Manage and Enjoy

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Wichita Falls: 940•696•3000

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WichitaGuarantee Falls, Texas Title Ad

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Continued from page 8

While contribution definition states "payment to a common fund," which could be a PAC, most would politely turn down the opportunity.

By its very nature, an investment means the investor is looking for a return. BUILD-PAC fits the bill because it does realize, as the definition states, a profit (through more business opportunities) and material result (career security, growth, etc.).

All of the above is food for thought, to get you started in maybe changing they way you/we sell PAC going forward. The basics of how we market and sell our respective goods and services is how we should approach PAC fundraising. Where there is a need there is good conversation.

With good conversation comes sincerity.

We just have to identify what it is, exactly, we are looking for and how long it is needed.

Garage Doors and Openers Windows, Brick, Entry Doors

Hall Hall Building Building Products Products

(940) 696-5900

www.hallbuildingproducts.com

BEST ELECTRIC COMPANY

DON WRIGHT - President Cell: (940) 636-5641 2606 GRANT STREET WICHITA FALLS, TX 76309 Tel: (940) 696-2758 fax: (940) 691-3757

&RPPHUFLDO ,QGXVWULDO 5HVLGHQWLDO %XFNHW 7UXFN ³$IWHU +RXUV´ (PHUJHQF\ 6HUYLFHV /LFHQVHG %RQGHG

Let Us Check Your Shorts

Helping Build Our Community Since 1907





submitted by Michael Kurpiel, CGA, CGP

There were 5 new home permits pulled for January 2016. All being from NTHBA builder members.

Member FDIC

Commercial Services

3301 Kell Blvd., Wichita Falls, TX 76308

John Thompson Mike Sharp Robert Masters

703 E. Scott Wichita Falls, TX 76308

Please keep our members, their families, their businesses, our country, our countries leaders, our veterans, and our enemies in your prayers.

We ask for special prayer for Martin Litteken, Cassie Ahearn’s daughter and new grandson who was born premature, and the family of Cody Moore.

American National Bank

Mortgage Loans

Home Loans From Your Home Town Bank

anbhomeloan.com

397-2333

(940)

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Member Advantage at a Glance

www.nahb.org/ma

Houzz - Free access to Houzz Concierge Service, plus special discounts on local advertising programs and up to 10% off Houzz Shop products. Learn more at www.houzz.com/NAHBmembers.

FCA US LLC - A $500 cash allowance for members, employees and household family members. This offer is good toward many new models in the Chrysler, Dodge, Jeep®, Ram or FIAT® vehicle lineup and is stackable with most current local or national incentives. Visit www.nahb.org/fca to learn more.

Lowe’s - Visit www.LowesForPros.com/NAHB or call 877-435-2440 and register to save 2% on your Lowe’s Accounts Receivable (LAR) purchases and free delivery on purchases over $500. Save an additional 5% every day at the store when you mention the 5% at time of purchase and when using your LAR. General Motors - $500 private offer on most Buick, Chevrolet and GMC vehicles. Business owners receive a $1000 private offer on select vehicles and may also qualify for additional incentives. Visit www.nahb.org/gm to find out more.

G&K Services - Enjoy up to 20% guaranteed savings off standard pricing on uniforms, facility services, and direct purchase customized apparel. Visit www.eMemberBenefits.com/NAHB or call Your National Account Specialist at 713-967-6214 to request a quote or free site assessment.

AT&T, Verizon, Sprint & T-Mobile - Savings up to 35% including a free analysis of new and existing plans.

Program offers free mobile to ANY mobile, free mobile device management, dedicated help desk support, and much more. Visit www.eMemberBenefits.com/NAHB or call 866-430-NAHB (6242).

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Savings of at least 70% on less-than-truckload shipments 150 lbs. or more with UPS Freight and YRC Freight.

Visit www.1800members.com/NAHB or call 800-MEMBERS (800-636-2377) for more information.

TransFirst - Payment solutions with average savings of 16% per year. Web/mobile tools, credit card and eCheck processing and more. Free "Savings Analysis" call 800-613-0148 or visit www.TransFirstAssociation.com/NAHB. Dell - Up to 30% off on all Dell computers. Call 800-757-8442 and mention NAHB or visit www.dell.com/nahb.

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Hertz - Up to 20% off on rental cars and FREE Gold Plus Rewards membership. Visit www.hertz.com/nahb, or call 800-654-2200 and use CDP# 51046.

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Wyndham Hotel Group - 15% off at over 7,400 hotels. Call 877-670-7088 and mention ID 8000002688. Go to www.nahb.org/ma and click on the Wyndham logo to find out more.

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NAHB Career Center www.nahb.org/careers - 20% off standard rates for job posting and 15% off other HR services.

Version 1.13.2016

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Always Remember to do Business with Association Members!

Commercial/Residential Plumbing, Builder Sales, Appliances, Lighting

1300 Hatton Road Wichita Falls, TX 76301 Phone: (940) 767-2506

Fax: (940) 761-5563 (888) 266-1387 www.ferguson.com

BRYAN WAGGONER 3907 Kell BoulevarG ‡ WLFKLWD )DOOV ‡ Texas 76308 (940) 691-3641 )D[ ‡

E-Mail bryanl@waggonercarpetone.com

Formerly ATMD Insurance

940-723-0771

www.higginbotham.net

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What’s included in the 2-hour class?

Know the Law  Texas Building Energy Performance Standards Overview  Who does it affect? TCEQ Nonattainment vs. Attainment Areas Paths to 2015 Energy Code Compliance  Mandatory Requirements  Prescriptive Path  Performance Path  ENERGY STAR Path  *NEW* Energy Rating Index Path Takeaways  The main “gotchas” to be aware of moving forward  Q&A Without HB 1736, housing affordability and code compliance would continue to suffer as future energy codes are updated under existing laws, due to the ever increasing inflexibility and extraordinary high stringency levels of the most current energy requirements.

Texas Association of Builders 2016 Energy Code Training Easing and Improving State Energy Code Mandates on Builders and Consumers th

The result of HB 1736, 84 Texas Regular Session

TAB pursued and won a significant victory during the 2015 Legislative Session by passing HB 1736 into law.

This laudable piece of legislation implements intelligent and rational energy code policy that will result in significantly better compliance rates and allow for more cost effective implementation of the state energy code.

Register today!

North Texas Home Builders Association Date: February 11, 2016

Training specialists brought to you by

Time: 11:30 AM – 1:30 PM Location: Good Times Party Barn, 3136 Arena Road, Wichita Falls, TX. 76310 LUNCH INCLUDED FREE to members

Thank you to our statewide sponsors

Fee: $25.00 for Non-Members Register: By calling Teri at 940-692-2211 or email nthba.teri@gmail.com Deadline to register is February 8, 2016 5PM Payment must be made prior to event. Checks can be mailed to 4410 Fairway Blvd, Wichita Falls, TX 76308