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A FAMILY OF BRANDS

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While strategic acquisitions helped fuel company growth, innovation with the Original WD-40 Multi-Use Formula continued in the early 2000s through today. In 2003, the company launched WD-40 Big Blast, featuring a widearea spray nozzle for large areas. In 2005, the company introduced WD-40 Smart Straw to address the number one complaint about WD-40 Multi-Use Product: losing the little red straw. The permanently attached Smart Straw sprays two ways, allowing users simply flip the straw up to spray in a stream and down for a fuller coverage spray. Just a few short years later, in 2009, the company introduced WD-40 Trigger Pro, a nonaerosol product with the same formula. In 2015, the company introduced WD-40® EZ-REACH® featuring an attached 8-inch flexible straw that bends and keeps its shape to get into hard-toreach places and in 2023, the WD-40® Precision Pen was rolled out, featuring a compact, pocketsized design with precise, controlled application.

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