a product message image
{' '} {' '}
Limited time offer
SAVE % on your upgrade

Page 1


| A23

north shore news nsnews.com


women in business


March 8 is International Women’s Day, and the North Shore News is pleased to acknowledge and celebrate contributions of women on the North Shore.

As we approach International Women’s Day 2020, it’s never been clearer that gender equality is not just a women’s issue, it is also a business issue.

but rather that a range of backgrounds, perspectives and approaches is what makes the most business sense.

A new study from the UBC Sauder School of Business found that there is one straight-forward and cost effective way for businesses to fuel innovation, improve efficiency, spur growth and increase competitiveness. And what is this magical fix? Hire more women on their boards.

“If everyone on a board looks like you, thinks like you and talks like you, it leads to one-dimensional thinking, so any dimension of diversity should be cherished, appreciated and encouraged,” said Li. “The point is not to focus on whether one gender is better than another. It’s the mixture that counts.”

The study examined the level of innovation at 12,244 firms across 45 countries by using such measures as their number of patents, the novelty of their patents and the cost efficiency of that innovation. The researchers found that firms with more women on their boards produced a greater number of patents — and more groundbreaking ones — and achieved that innovation more efficiently.

International Women’s Day in March 8, and the theme this year is #EachforEqual. The theme draws on the notion of collective individualism, a reminder that if we each individually choose to challenge stereotypes, fight bias, broaden perceptions and celebrate women’s achievements, then collectively we can help create a gender equal world. And a gender equal world can be a healthier, wealthier and more harmonious world.

“Women tend to be more cautious, long-term oriented, and more community-driven, while men might be more driven by reputation, wealth and personal success,” said UBC Sauder professor Kai Li, who co-authored the study with fellow UBC Sauder professor Dale Griffin and Ting Xu from the University of Virginia’s Darden School of Business. The study’s conclusion isn’t that women are inherently better than men,

#101-315 West 1st Street North Vancouver 604.983.2470 www.ellisontravel.com MARCIE ELLISON OUTERBRIDGE

Creating memories that last Currently vice president, Marcie Ellison will soon take over ownership of Ellison Travel & Tours from her father, who is retiring after 40 years. Marcie’s first career was with a human resources company where she learned important ‘people skills’ such as communication and team-building

under the mentorship of her manager, Leslie Meingast. These skills and her passion for travel make her an asset in the family business, and she is excited about the future of the travel industry. “Never has travel been more accessible to everyone.” ■


Fine-tailoring legacy



As the owner-operator of restaurant industry while Minichiello Bespoke Couture, attending Capilano University. My customer service I specialize in the measuring, skills were formed “One thing at an early age. fitting, and I have learned styling I joined my of men’s over the years father, Paul, in garments; is to be flexible this company 30 carrying on and adapt to years ago, and his the legacy of style, passion, and the market.” impeccable genuine flare for bespoke business influenced tailoring can me tremendously. He still be seen in every custom mentored me in the craft of garment we create. measuring and taught me the In my youth, I worked in the nuances of fabric.

One thing I have learned over the years is to be flexible and adapt to the market. This is why we have continued our dry cleaning services and now offer a less expensive, madeto-measure line of men’s suits. Why not share our measuring expertise with those in need of this product? Plus, we include all alterations. My words to live by in business, as well as personally, are: work hard, be kind, and good things will happen! ■

101-118 East 2nd Street North Vancouver 604.985.9222 www.minichiello.ca

A24 |

nsnews.com north shore news WEDNESDAY, MARCH 4, 2020

232 Lonsdale Avenue North Vancouver

2027 Lonsdale Avenue North Vancouver

604.904.8448 www.supernovasalon.com

604.985.6328 info@puccinisdeli.com www.puccinisfoods.com





The finest mediterranean foods

Love your life, love your hair

to develop skills that have helped her Celebrating ten years this January, Puccini’s Deli is owned and make Puccini’s Deli successful. operated by brother-sister A very organized leader, team Lino and Maria. “Wherever I go Maria extols the virtues of Originally from Toronto, hard work, dependability on the North Maria and her family have and honesty, always Shore I run into lived in the Lynn Valley encourages her team to area since she was five customers. I feel do the same. “Without my years old. Puccini’s truly is a very fortunate to team I wouldn’t be where family business…it was built be part of such a I am today in my business. by Maria’s dad specifically strong sense of My team represents our for them to run it together. family business.” She is community.” Maria’s first deli work inspired by her parents experience was at the age who emigrated from Italy and of 15 working at the Safeway in Lynn taught her to always work hard. Valley. It was here that she learned the During the course of our 10 years in importance of providing good customer business we have not only doubled service. After graduating high school, in size, but we are now online and she did post-secondary training in legal, continuing to grow. Puccini’s Deli clearly business administration, computer and remains a North Shore institution…saluti event planning. Nine years of working in various administrative roles allowed her alla famiglia! ■

Since starting Supernova Salon in lower Lonsdale in 2002, owner Dana Lyseng has taken on many roles including creative director, apprentice mentor and educator. After graduating from Windsor Secondary, Dana attended the Vidal Sassoon Hair Academy in Los Angeles. Her first job was as an apprentice at Beverly Ball Hair Design in North Vancouver and tells us: “It was an amazing time. I learned to be flexible and to navigate through all kinds of situations.”

hairdressing mentor who she worked with while at both Goldwell and Wella. She credits her success to being very disciplined, and loves sharing her passion with young talented graduates while preparing them to become confident, creative stylists. “Being a

woman is an asset; you just have to use your gifts in the right way.”

When asked about career influences, Dana fondly recalls Fabio Sementilli, her

When talking about being a woman doing business on the North Shore, Dana says: “Being a woman is an asset; you just have to use your gifts in the right way. North Vancouver is such a true community in that many business owners support one another; I always endeavour to do the same. And I am always striving to be my best self every day.” ■

Sophisticated Surroundings For almost two years now, HeeSon has been the general manager of Westerleigh PARC, a retirement residence in beautiful West Vancouver.


725 22nd Street West Vancouver 604.922.9888 parcliving.ca/westerleigh

Growing up on Hornby Island and then in Qualicum Beach, her experience in the hospitality industry started in her teenage years and continued throughout college. By the time she joined the team at Westerleigh PARC, HeeSon had over 25 years of experience in the hotel industry. When asked about why she made the move to retirement living, HeeSon tells us: “I wanted a more personal reward – a connection to the people I am serving and helping. Hospitality is very transient; you don’t often get to really know your customer as they are only

there for a short stay. Now I can connect with the residents and their family members on a daily basis allowing me to learn and share in their stories. Some of our residents have led fascinating lives that have truly impacted our city, province and the country we live in. Citing character traits such as dedicated, passionate, caring, energetic and patient as reasons for her success, HeeSon also shares that her husband has influenced her career the most: “His unwavering belief in my abilities and skills encouraged me to take risks that have led to exciting opportunities and new experiences.” Independent living at Westerleigh PARC retirement residence is all about living in the present,

staying connected to your community, and following your passions. It is your time to live life fully.

“They discover our vibrant, sociallyactive community of like-minded individuals, make new friends, find a new passion like painting... they thrive!”

Seeing individuals thrive in their new residence is what she finds most rewarding about her business. “Often a new resident moves in who may have been isolated at home; or may have recently lost a spouse; or their children are

frequently not available. They discover our vibrant, socially-active community of like-minded individuals, make new friends, find a new passion like painting... they thrive! It fills my heart with joy to see our residents so alive, active and engaged.” What does the future hold for the retirement industry, according to HeeSon? “The retirement living industry is continuing to expand rapidly, including technology which brings us more advanced software systems to help ensure the safety of our residents. It is truly an exciting and rewarding time for the seniors housing industry.” Her advice to someone wanting to work in this industry? “Be daring, put your device down and take the time to have a meaningful conversation; hear their story.” ■


| A25

north shore news nsnews.com


2 0 1 9 / 2 0

“... a chance to marvel at the female voice.”







YOUR HOME FOR THE ARTS ON THE NORTH SHORE AMPLIF Y SERIES Visit our website for a list of local retailers or to buy online www.qrcream.com

“... an icon of Irish music.” –BBC “... simply brilliant.” –THE GUARDIAN


QR cream – pain relief that works! Dr. Helene Bertrand, a Northshore physician, and Dr. Marylene Kyriazis, a Northshore clinical pharmacist, have focused on pain management for many years. Their collaboration and continued and determined efforts for the last 7 years have led to the development of QR cream – the only pain cream that contains the unique natural ingredient, Mannitol, and as such holds patents in Canada and USA.

headaches, trigeminal neuralgia, pain in the neck, back, shoulder, painful elbows, wrists, hands and fingers, thighs, knees and ankles, feet and toes.

Their collaboration and continued and determined efforts for the last 7 years have led to the development of QR cream.

QR cream is approved by Health Canada and the FDA, and is available without a prescription. It has been shown to relieve many types of pain including

From all the research conducted using QR cream, the results showed that on average, the pain relief started in 16 minutes and, by 30 minutes, 53% of the pain was gone.

Consider that narcotics provide 36% relief, antiinflammatory medications provide 23% relief and Tylenol provides 13% relief. QR cream is more effective than all of these! Try QR cream (www.qrcream.com) and relieve your pain. ■

DERVISH MAR 15/ 7:30 pm





A26 |

nsnews.com north shore news WEDNESDAY, MARCH 4, 2020

Providing compassion and excellence in dentistry


Co-founding Peak Dental Arts three-and-a-half years ago, general dentist Dr. Alexandra Rutwind always knew that she wanted to pursue a career in health care. Dentistry was a natural fit, she says. “I am able to help people in my community and form long-lasting and trusting relationships with my patients.” After growing up in Edmonton, Alberta, Dr. Rutwind completed her honours specialization in biology at the University of Western Ontario, then completed her dental degree at Midwestern University in Arizona. Following her graduation, she completed a General Practice residency at Kings County Hospital Center in Brooklyn, New York before moving to North Vancouver.

250 Lonsdale Ave & #101-1312 Marine Drive 604.770-2222 Lonsdale 604.980.9999 Marine www.peakdentalarts.com

people in the community that I’ve come to love… I couldn’t imagine doing anything else anywhere else.”

in mind at all times.”

Overall, she contributes her success to being empathetic and understanding with her patients, paired with a high technical ability. She sums up success with a favourite “The sense of community quote from Albert on the North Shore is Schweitzer: “Success something that I haven’t is not the key to happiness. Happiness seen anywhere else! is the key to success. Small business owners If you love what you support one another are doing, you will be and truly want to see successful.”

others succeed.”

When talking about technological changes in the workplace, Dr. Rutwind acknowledges that providing the Dr. Rutwind credits her mother very latest in technology with being the most influential helps improve the patient person in her life. “My mom experience. “Our vision was to started a business from our basement in Edmonton when create practices with the latest technology, and we’ve done I was just a baby. She grew that. These improvements can that business until her recent help to shorten a patient’s time retirement, and I was able to watch her do that throughout in the chair while delivering Her and her partner took over my childhood and until I left to the highest level of clinical an existing practice in lower care possible.” pursue my own professional Lonsdale, now affectionately career. She is still a business When looking to the future, known as “Peak Lolo” – and mentor to me today.” thus officially launched her Dr. Rutwind says her goal is Being a woman has helped career in dentistry. Enjoying to keep growing their new her in her career, she states. great success in this location, Marine Drive location and “Dentistry has traditionally she and her business partner continuing to connect with the been male-dominated, but recently opened a second North Shore community. “We over the last decade things Peak Dental Arts location on want to thank our clients for are changing. Over half of my Marine Drive at Bridgman. their continued support over graduating class was female! “We are a dental clinic that is the years and for referring dedicated to serving the North I think women are naturally your friends and family to very empathetic and nurturing, Vancouver community.” us. We are grateful for the which is helpful as a dental When asked what she loves opportunity to earn your practitioner.” most about doing business trust and provide you with “The dental office isn’t the on the North Shore, she says: exceptional dentistry.” most comfortable place “The sense of community on Her advice to young people the North Shore is something for many people, so having patience and listening to what starting their professional that I haven’t seen anywhere concerns and anxieties people careers: “Be passionate else! Small business owners about what you are doing, support one another and truly are experiencing is critical. I and welcome the discomfort, want to see others succeed.” want to make sure that every because those are the greatest She adds, “I absolutely love patient feels cared for and opportunities for personal and what I do – providing an understood, and they know important service that helps that I have their best interests professional growth.” ■

Profile for NSN Features

Women in Business 2020  

Connecting with Women in Business

Women in Business 2020  

Connecting with Women in Business