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November 7 2023
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Making moves on a digital canvas u by Andy Bryenton
Artist Lloyd Matiu came to Dargaville for a fresh start for this family, but instead, found inspiration and success in digital design.
Firefighters applauded for serving Dargaville
Last week saw the Dargaville Volunteer Fire Brigade celebrate the achievements of their own, with an honours …
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Hail to the trail
The Tangiteroria Trail Ride was a great success for 2023, raising money for the small town’s school while offering a great curtain raiser to a season of …
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Business community rallies
Local business leaders heard about mayor Craig Jepson’s vision for future prosperity in Dargaville last week …
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“Dargaville was a random choice, but it has been great for us,” says Lloyd, father of four and up-andcoming clothing designer, artist and entrepreneur. “There are so many good people in this town. I wanted to make a fresh start, and Dargaville has provided the space and the focus for me to take care of my kids and to develop my art.” Being a full-time parent allowed Lloyd to re-engage with a childhood affinity for drawing, which grew into a sideline in custom commissions. He took the concept online and found an avid market branching out into digital graphics and clothing design. “I made 20 shirts ,and they sold out within a day. That’s when I knew this was going to be big,” he says. “It’s a very hands-on process, taking a design and making it into clothing.” The range now includes T-shirts, hoodies, and tracksuits for adults and kids. Lloyd is also able to create custom artworks for his customers; a favourite has been his ability to take a photo and turn it into a vivid, Marvel or animestyle cartoon. These are great gifts for youngsters, and the concept grew from his own children, overjoyed to see themselves as superheroes through his art. Another local initiative intersected with this trajectory of growth when the Tika Pono Toi gallery gained momentum with help from the Generator programme. “Since the Tika Pono Toi opening I have not had a single day off,” says Lloyd. “It’s been a real rollercoaster.”
p A self-portrait of V1bez100 artist and designer Lloyd Matiu, who credits a move to Dargaville as the life-changing event which ignited his career
With a large and impressive artwork on the gallery wall catching the attention of media, other designers, and even marketing giants Amazon, Lloyd’s V1bez100 clothing line has become hot property, gaining praise for its fresh and innovative style. However, while he says that long-term goals may include a storefront in central Auckland and
collaborations with other well-known designers, his focus remains on his family. “The kids are the main purpose,” he says. “This is for them.” For now, the momentum of fame continues to build for this Dargaville entrepreneur. His designs and artwork can be seen at his online gallery at v1bez100.com. ¢
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