NSGA NOW - May/June 2026

LEADERSHIP CONFERENCE ISSUE

CHRISTINE BRENNAN’S ROAD TO MULTI-MEDIA SUCCESS

BRITTANY HODAK’S SUPERFAN MINDSET

NSGA’S LATEST LOOK AT PARTICIPATION

GRADUATED COMPRESSION SLEEVE

Tightest compression is applied at the point furthest from the heart, with pressure gradually decreasing toward the heart to allow for improved circulation. This helps reduce soreness and fatigue by supporting soft tissues, helping muscles perform more efficiently.

CEO NOW

In 1947, Jackie Robinson stepped onto Ebbets Field in Brooklyn and proved that meritocracy is more powerful than segregation. His success demonstrated to a divided nation that integration was not just a moral imperative, but a practical victory for the game itself. Twentyfive years later, Title IX of the Education Amendments of 1972 codified this spirit of opportunity into law:

“No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”

The results were transformative. Female participation in collegiate sports exploded from roughly 30,000 in 1972 to over 220,000 today — a 633% increase that has fundamentally reshaped the athletic landscape and our industry.

INVESTING IN THE NEXT GENERATION

The promise of sports is simple: if you blend talent with relentless effort — regardless of race, sex, age, or background — you can succeed. At the NSGA 2026 Leadership Conference, we are committed to building a welcoming environment that reflects this promise.

To that end, we are proud to introduce “The Beck Effect,” a collaboration with the Greg Beckwith Foundation. This initiative honors the legacy of Greg Beckwith — a mentor, coach, and broadcaster who was a fixture of our industry at adidas and S&S Activewear. By bringing a cohort of college students to Nashville, we are providing the next generation of talent with direct access to the real-world experience and influential leaders that Greg championed throughout his life.

ELEVATING WOMEN IN LEADERSHIP

Those influential leaders include the trailblazing women within our own ranks.

On Sunday afternoon, our Women’s Leadership Forum will feature a panel discussion with four industry standouts:

• Rachelle Manning (SanMar Sports)

• Lynn Burghardt (Chipply / Burghardt Sporting Goods)

• Jessica Rose-Huggins (Denver Athletic)

• Devri Christensen (PROLOOK)

These leaders will share their journeys and tackle the unique challenges facing women in the sporting goods sector. As we see record-breaking interest in women’s college basketball, Olympic hockey, and the rapid growth of girls’ flag football and wrestling, it is clear that female participation isn’t just a social win — it is a massive business growth opportunity

THE BOTTOM LINE: INCLUSION DRIVES PROFIT

The data backs this up. According to McKinsey & Company, the world’s premier leadership incubator, organizations that prioritize diverse and welcoming environments are significantly more likely to achieve above-average profitability compared to those that do not. In a global marketplace, inclusion is a competitive advantage.

JOIN US IN NASHVILLE

If you have already registered for the Leadership Conference (May 17–19 in Nashville), we encourage you to attend the Women’s Leadership Forum and be part of recognizing the impact of the Greg Beckwith Foundation and this year’s Fellows. If you haven’t yet signed up, there is still time to join the industry’s premier networking and education event.

Let’s work together to ensure our industry remains the ultimate meritocracy — because at NSGA, we are Stronger Together.

NSGA OFFICERS

CHAIRMAN OF THE BOARD

GORDON GEIGER

Geiger’s, Lakewood, OH

TREASURER/CHAIRMAN-ELECT

BOB FAWLEY

Capitol Varsity Sports, Oxford, OH

PAST CHAIRMAN

PAT DONNELLEY

Twin Falls, ID

BOARD OF DIRECTORS

KEVIN BEZANSON

Cleve’s Source for Sports, Halifax, Nova Scotia, Canada

JOHN DAVENPORT

Play It Again Sports, Minneapolis, MN

COLE JOHNSON

Johnson-Lambe Sporting Goods

Raleigh, NC

JUSTIN MILLER

Scholastic Sports Sales, Manlius, NY

JESSICA ROSE-HUGGINS

Denver Athletic Supply, Englewood, CO

RON RUGAL

B&R Sporting Goods, Shelby Charter Township, MI

JOHN SCIPIO

SV Sports, Pottstown, PA

NSGA TEAM LEADERS

MATT CARLSON

President & CEO

HAYLEY FANSLER

Director, Business Development

MARTY MACIASZEK

Director, Team Dealer Division, Communications

JULIE PITTS

Director, Public Affairs and President, NSSRA

NICK RIGITANO

Director, Insights and Analysis

JENNIFER SHAFFER

Chief Financial Officer

Best regards,

MATT CARLSON PRESIDENT & CEO

NSGA NOW (ISSN 1045-2087) is published bi-monthly for members of the National Sporting Goods Association, 3041 Woodcreek Drive, Suite 210, Downers Grove, IL 60515. Phone: (847) 296-NSGA (6742).

Subscription price of $50 per year is included in membership fee. Non-member subscription information available from publisher. Periodical postage paid at Downers Grove, IL 60515 and additional mailing offices. POSTMASTER: Send address changes to NSGA NOW,® 3041 Woodcreek Drive, Suite 210, Downers Grove, IL 60515. © NSGA 2026 all rights reserved. Printed in the USA.

NSGA has developed a collaboration with the National Interscholastic Athletic Administrators Association (NIAAA).

PLATINUM SUPPORTER

PROLOOK

was founded in 1996 by Dusty Rhodes and his entire team shares his tireless drive to play and compete at their highest level. The mission is instilling confidence and excitement in athletes and coaches by efficiently bringing to market innovative, quality, custom sportswear we can all be proud of.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

Our customizer remains an industry-leading tool and the enhancements we’ve released this year focus on one core goal: reducing friction. We’re simplifying how users navigate the site, design products, understand their orders, and complete purchases — all while keeping the dealer at the center of the transaction.

In today’s environment, complexity kills momentum. If education, design, or ordering feels overwhelming, conversion drops. Our mission is to remove those barriers so retailers can spend less time troubleshooting and more time building relationships and closing business.

Beyond technology, our customer service approach is equally innovative. In a world dominated by automation, we’ve doubled down on something simple: when you call us, you talk to a real person immediately. That level of access builds trust. Combined with a streamlined customizer, we give dealers the best of both worlds — efficiency and partnership. How is your organization helping develop the next generation of industry leaders?

At PROLOOK, leadership development isn’t a program — it’s a daily practice.

Each month, our company-wide All-Hands meeting provides transparency around sales performance, financials, wins, challenges and upcoming initiatives. This model’s strong leadership through open communication, accountability, and clarity. Future leaders don’t just hear about transparency — they experience it.

We also believe everyone should have a voice. When people understand the business and feel heard, they think and act like owners, building confidence and decision-making skills essential for leadership. Leadership is built through culture and we invest in that every day.

What keeps you optimistic about the future of this industry?

Youth sports remain one of the most powerful leadership development platforms in our society — and that hasn’t changed.

Team sports teach resilience, accountability, discipline, and collaboration. They build character, confidence, and the ability to work toward something bigger than oneself — qualities that translate directly into leadership. A 2018 Harvard Business Review study found that 95% of female CEOs played sports in their youth, reinforcing what many already know: sports shape leaders.

As long as families, schools and communities continue to value

athletics, our industry will remain deeply relevant. We’re not just selling product — we’re equipping teams and supporting experiences that shape young lives.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference creates one of the most valuable environments for collaboration in our industry. By bringing together dealers, manufacturers, vendors, technology partners, and leaders at every stage, it removes participants from daily operational pressures and creates space for meaningful connection. That shift matters. Conversations become more honest, strategic and forward-looking.

When emails, deadlines, and production demands are removed, people share challenges more openly and explore opportunities more creatively. Retailers gain insight into manufacturing realities, manufacturers better understand dealer challenges, and technology partners hear directly where friction exists. The Conference doesn’t just offer networking — it builds alignment. And in a rapidly changing environment, alignment across the ecosystem is what allows our industry to grow stronger together.

PLATINUM SUPPORTER

OrderMyGear

(OMG) was founded in 2008 by Kent McKeaigg to help his dad, Ronnie, a team dealer overwhelmed by paperwork while managing and fulfilling orders for high school teams. That vision has grown into a full suite of technology solutions that empower dealers, decorators, distributors, and suppliers to sell branded merchandise online. In recognition of his impact on the industry, Kent McKeaigg was inducted into the Sporting Goods Industry Hall of Fame in 2023. Today, OMG delivers innovative tools designed to expand customer reach, work more efficiently and remain competitive in an increasingly technology-centered market. Beyond technology, OMG offers person-driven support, guiding you every step of the way — because your success is our success.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

We entered 2026 with a clear vision: to make it easier for branded merchandise businesses to discover products, generate sales and manage orders across channels. By recently joining forces with Inktavo, we’re building a fully integrated ecosystem of solutions featuring online stores, shop management, presentations, order management and more from a single technology partner. This empowers team dealers with the tools they need to sell more, operate more efficiently, and scale with confidence in an increasingly competitive market.

We’ve also expanded what’s possible for the sporting goods industry with our Print-on-Demand Stores. As consumer demands for speed and convenience rise, dealers can offer a fast, seamless experience from checkout to delivery — with no-order minimums while streamlining their fulfillment process. By tapping into a vetted network of decorators, products are automatically sourced, decorated and shipped to consumers, hands-off and on-demand. With access to thousands of apparel and hard goods from leading team sports and promotional product suppliers, dealers can easily offer high-quality, quick-turn products while staying focused on what matters most: serving customers, driving sales and growing their business.

How is your organization helping develop the next generation of industry leaders?

OrderMyGear is always working to position young leaders within the company. We send select employees to various industry events where they can connect

with experienced professionals and get insights on building a career in leadership. OMG also invests in women’s leadership, tech leadership and offers educational opportunities. What keeps you optimistic about the future of this industry?

This industry is growing! Aside from upward trends in travel sports and sports participation, we’re seeing the continued emergence of new women’s sports. That includes women’s flag football, ultimate frisbee, pickleball, women’s wrestling and e-sports. Women’s sports are the largest growth engine for all sports right now. Additionally, parents are looking to athletics as a way to teach their kids patience, structure, hard work and being a great teammate. All those values are unmatched in any other world.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

NSGA constantly reviews how we can best serve athletes in our community. The intersection of sporting goods and technology is becoming more prevalent and NSGA addresses this trend by providing insights from industry partners and offering tools that aren’t always accessible to everyone. NSGA helps businesses get out of the mundane, increase sales and stand out from competitors.

Reach more customers in more channels, with one par tner.

OrderMyGear (OMG) has a full suite of integrated technology solutions built specifically for team dealers, apparel decorators, promotional product distributors, and suppliers to sell branded merchandise - and look good doing it.

Win New Business

Explore new ways of getting in front of current and future customers so you can win and keep more business

Up Your Digital Game

Work better and faster with your team, partners, and customers with integrated technology that scales with you

Ready to grow your business online?

Access all of the solutions you need to sell branded merchandise—with one partner.

Give your team and customers the digital experiences they want with easy-to-use technology built for selling branded merchandise

ASSOCIATION NOW

REMEMBERING CONNY KLIMENKO, SPORTING

GOODS INDUSTRY HALL OF FAMER

Conny Klimenko’s path to the top of the sporting goods industry is a story that could only happen in America. Born on February 12, 1936, in Kyiv, Ukraine, which was then part of the Soviet Union, Klimenko survived the upheaval of World War II and eventually made his way to the United States where he would spend more than three decades building Sevylor, Inc. into a nationally recognized name in water sports and recreational products.

Klimenko’s lasting impact and journey through the sporting goods industry from shipping clerk to President & CEO earned him induction into the Sporting Goods Industry Hall of Fame in 2005. He passed away on March 18, 2026. He was 90 years old.

“Conny Klimenko’s story is one of the most compelling of our industry,” said Matt Carlson, NSGA President & CEO. “He came to this country with virtually nothing and, through sheer determination and an incredible work ethic, built Sevylor into a brand that introduced millions of

Americans to the joy of water sports. That kind of entrepreneurial spirit and commitment to this industry is precisely what the Sporting Goods Industry Hall of Fame was created to recognize.

“Conny was truly one of a kind, and learning of his passing is a profound loss for all of us who had the privilege of knowing him. We extend our deepest sympathies to his family and to everyone in this industry whose lives were touched by his generosity, his grit and his spirit. “

was soon named junior partner. That same year, his business became the exclusive U.S. distributor of products made by a French company named Sevylor, which was created in 1948 to meet needs resulting from World War II. This was the beginning of a relationship with Sevylor that would span nearly five decades. This long association also saw Klimenko become a member of the Board of Directors of Zodiac, the largest conglomerate in France and owners of Sevylor at that time.

Klimenko left Germany and arrived in New York with his mother in 1957. He often liked to say that they passed Elvis on his way to Germany for his U.S. Army tour of service. In Brighton Beach, he would soon meet his future wife Hilda, also from war-torn Germany. While going to college night school in New York, he studied the garment industry and received his degree. He then secured his first job in the sporting goods industry as a shipping clerk for Klepper Folding Boats.

Within a year, he and a former manager left to form Kayak Corporation of America, where he

In 1973, Sevylor began distributing its own products and Klimenko was appointed President & CEO of the newly formed Sevylor USA. He would hold that position for more than 30 years. His tenure was defined by a relentless drive to innovate and grow the recreational water sports category.

Among Klimenko’s most enduring contributions to the sporting goods industry was his development of products that created entirely new categories. In 1969, he introduced the first snow tubes and sleds made of cold-resistant PVC to the U.S. market.

In 1977, he developed the first commercially produced ski tube with handles and a special harness, which he called the Tube’N’It, a product that effectively transformed tubing from a backyard pastime into an organized sport enjoyed by millions worldwide.

Continued on page 54

Conny Klimenko talks with inductee Glenn Barrett of OrthoLite at the 2024 Sporting Goods Industry Hall of Fame induction ceremony.

PLATINUM SUPPORTER

Momentec

Brands is about outfitting moments that matter. Combining the power of Augusta Sportswear Brands and Founder Sport Group, and the multiple big-name brands they have represented, allows Momentec to enhance defining moments in sports through decades of experience, technical expertise and an unrelenting passion for quality apparel, headwear, accessories and much more.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

The Momentec Brands spring and fall new product introductions are eagerly anticipated by customers, especially the past year as the Momentec Product Team has unveiled some breakthrough collections. The new On The Rise stock on-field and sideline performance collection from Badger /Alleson has turned heads by combining style with value and with deep color and size offering. New modern on trend sublimated design concepts for all sports have combined with new polo and zip styles for the sidelines and stands from Chromagear and

FreeStyle. This is all anchored by the new momentecbrands.com website that debuted in the Fall of 2025. Next up is the Spring 2026 opening of the Momentec Customer Success Center state-of-the-art distribution center and collaboration facility outside Charlotte, North Carolina.

How is your organization helping develop the next generation of industry leaders?

Momentec’s leadership team is steeped in experience and knowledge and is passionate about sharing it with our associates and customers. Formal and informal mentorship is a big part of how we prepare the next generation of leaders at Momentec, with a culture of

doing while supporting with learning from past failures and successes. Innovation is encouraged at all levels and is rewarded as Momentec shapes its future around being the leader in superior service built on consistent speed and accuracy for our customers.

What keeps you optimistic about the future of this industry?

No doubt about it, it’s the people. We are inspired daily by our dealers and customers and the passion they have is contagious. We see continued advancement in technology and innovation of course, but it’s the commitment to serve the teams, athletes, clubs, schools and organizations that depend on us every day to deliver on outfitting moments that matter

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA has done an amazing job of connecting our industry together for the betterment of all. The Leadership Conference is a chance for dealers, brands and industry experts to gather as one and share ideas. When we sit face-to-face with our customers, we always get better. The NSGA Leadership Conference is a valuable event, we look forward to gathering insights and feedback on our progress as we define what Momentec Brands stands for.

PLATINUM SUPPORTER

Chipply

was created by the management of legendary Milwaukee-area team dealer and retailer Burghardt Sporting Goods, so it knows the ins and outs of your business and has thought of all the ways to maximize stores. The industry-preferred platform gives power to decorators so they can launch online stores with confidence. Our goal is to make building sites so easy it is your favorite sale. Whether a simple promotional special, a spiritwear store, or a highly complicated league order, Chipply can help make it a success from start to finish.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

Chipply’s innovation centers on replacing disconnected tools with one fully unified platform designed to help retailers and dealers grow efficiently in today’s environment. Through Chipply One, we are expanding beyond online stores into a connected set of solutions that bring selling, production and business operations together in a single experience.

By intentionally building these solutions end-to-end to work together, Chipply eliminates manual handoffs, reduces complexity and gives businesses greater visibility and control. This unified approach allows retailers and dealers to scale with confidence, improve efficiency, protect margins and adopt new capabilities as their needs evolve.

How is your organization helping develop the next generation of industry leaders?

At our core, we’re helping develop the next generation of industry leaders by designing for people stepping into ownership, management and decision-making roles today — those who grew up in the business and understand its legacy, as well as those entering the industry with a clear, modern vision for where they want to take it.

That perspective directly shapes how we evolve Chipply. We’re investing in technology that removes friction, replaces outdated manual processes and supports eCommerce, digital workflows and data-driven decision-making. Our goal isn’t just to provide software, but to give emerging leaders the tools they need to modernize operations, demonstrate the value of innovation and compete in a rapidly changing market.

At the same time, we invest in community and education. Through active participation in industry events,

hosting educational webinars and gatherings like the Chipply Summit and creating spaces for connection both in person and virtually, we’re fostering collaboration, shared learning and leadership development across the industry.

What keeps you optimistic about the future of this industry?

What keeps us optimistic is the industry’s proven ability to adapt and endure. Chipply was founded by the team behind Burghardt Sporting Goods — an industry mainstay for more than 140 years — so we’ve seen firsthand that long-term success comes from continuously learning, investing and evolving ahead of change.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference strengthens collaboration by bringing together leaders from across the industry (including suppliers, dealers and service providers) in a setting designed for open conversation and shared problem-solving. Our leadership team has attended for many years and consistently returns with valuable insights and new relationships that continue to shape how we think, partner and grow within the industry.

CHIPPLY PRODUCTION BEYOND ONLINE STORES

What is Chipply Production?

Centralized Workflow Management

From order submission to fulfillment, everything lives inside Chipply.

Real-Time Visibility & Control

Track progress across stores without spreadsheets, manual follow-up, or disconnected tools.

Batching Built for Your Shop

Group processes into organized jobs to match how your team actually works.

RETAIL NOW

DISCIPLINE, AGILITY CRUCIAL TO RETAIL SUCCESS IN UNCERTAIN TIMES

BY RITCHIE SAYNER

Retailers across the sporting goods industry are navigating a period of heightened uncertainty, shaped by a convergence of economic pressures and global instability.

Concerns about the broader economy remain front and center. Persistent inflation, fluctuating consumer confidence and uneven discretionary spending have made forecasting demand increasingly difficult. Shoppers are becoming more selective — trading down in price, waiting for promotions or delaying purchases altogether.

For sporting goods retailers, this shift is forcing a reassessment of assortments, pricing strategies and inventory commitments across categories, ranging from team sports and fitness to outdoor and lifestyle.

Layered onto these concerns are ongoing tariff pressures and trade policy uncertainties. The sporting goods sector, heavily reliant on global sourcing for equipment, apparel and footwear, is particularly vulnerable to changes in import duties and regulatory shifts. Even the possibility of new tariffs can disrupt planning cycles, prompting retailers to diversify sourcing or accelerate orders. While these strategies

may reduce exposure, they often come with higher costs, placing additional strain on already tight margins.

Supply chain instability continues to present challenges. Although conditions have improved compared to the peak disruptions of recent years, inconsistencies in lead times, elevated freight costs and raw material constraints remain. For sporting goods retailers — many of whom depend on seasonal product flows tied to specific sports or outdoor activities — timing is everything. Missing a key window can mean missing an entire season. As a result, retailers are taking a more cautious and calculated approach to inventory, supported by increased investment in forecasting tools and supply chain visibility.

Competition has also intensified, particularly from the brands themselves. Many leading sporting goods vendors have expanded their direct-toconsumer (DTC) strategies, engaging customers through their own stores

and digital platforms. This shift has fundamentally changed the wholesale dynamic. Retailers must now differentiate not only from other retailers but from the brands they carry. Exclusive product, localized assortments, community engagement and experiential retail — such as in-store events or services — are becoming critical to maintaining relevance.

Overlaying all of this is an increasingly complex geopolitical climate. Tensions between major economies, regional conflicts and shifting trade relationships can ripple through sourcing networks, currency fluctuations and consumer sentiment. For an industry built on global manufacturing and distribution, these external forces add yet another layer of unpredictability. Yet even in the face of these headwinds, opportunity remains. Disruption often rewards retailers who stay disciplined, agile and focused on execution. While macroeconomic and geopolitical challenges may be out of their control, operational fundamentals are not — and they remain the clearest path to stability and success.

First and foremost, sporting goods retailers must stay in control of their inventory. In today’s environment, inventory represents both opportunity and risk. A clear, real-time understanding of what is selling — and what is not — is essential.

Retailers should closely monitor sellthrough rates, maintain disciplined open-to-buy plans and avoid overcommitting to unproven trends or overbuilt categories. Clean inventory is healthy inventory and those who manage it effectively are better positioned to protect margins and preserve cash flow.

At the same time, uncertainty creates openings for those prepared to act. Retailers should remain alert to opportunistic buys — whether it’s excess inventory from vendors, last-minute deals on key equipment, or fastmoving trends in categories like pickleball, fitness or outdoor recreation.

Flexibility is critical. The ability to pivot quickly, test new products and react in-season can turn market volatility into a competitive advantage. Opportunistic buying, when done strategically, can both drive margin and differentiate assortments.

Keeping inventory fresh is equally important. Today’s consumer expects newness and innovation, whether it’s the latest performance technology, updated equipment designs, or seasonal outdoor gear. Stale product can quickly dampen interest and reduce store productivity. Retailers should focus on maintaining a steady flow of new arrivals, limited-time offerings and seasonal updates that create excitement and urgency. Fresh assortments not only drive traffic but also support stronger full-price selling.

Of course, not every product will perform as expected. That’s why disciplined markdown management is essential. Retailers must be willing to take quick, decisive action on underperforming inventory. Waiting too long in hopes

of a turnaround often results in deeper discounts and greater margin erosion. Instead, identifying slow movers early and clearing them out efficiently keeps inventory clean and allows for reinvestment in better-performing categories. In a seasonal business, speed and decisiveness are especially critical.

These core disciplines — tight inventory control, opportunistic buying, fresh assortments, and timely markdowns — are not new. However, in today’s volatile environment, consistent and precise execution is more important than ever. Retailers who excel in these areas create flexibility within their operations, enabling them to respond more effectively to shifting market conditions.

At the same time, many sporting goods retailers are accelerating investments in digital capabilities and omnichannel integration. Services like buy online, pick up in store, real-time inventory visibility and seamless returns have become baseline expectations. Retailers that can deliver a frictionless experience across channels — while also offering knowledgeable service and expertise in-store — are better positioned to build lasting customer relationships.

Community connection is another area where sporting goods retailers can differentiate. From hosting local events and leagues to offering services

like equipment fitting, repair, or training clinics, retailers have a unique opportunity to embed themselves within the communities they serve. These experiences not only drive traffic but also foster loyalty in ways that purely transactional models cannot.

Sustainability is also gaining importance among consumers. Interest in responsibly sourced materials, durable products and environmentally conscious brands continues to grow. Retailers that align with these values — through thoughtful brand partnerships and sustainable practices — can strengthen their appeal to increasingly mindful shoppers.

Ultimately, the sporting goods retail landscape is being reshaped by forces both within and beyond the industry’s control. Economic uncertainty, tariff pressures, supply chain challenges, vendor competition and geopolitical risks are unlikely to fade in the near term. But while retailers cannot control these macro factors, they can control how they respond.

The path forward is grounded in discipline and agility. Stay in control of inventory, look for opportunities, keep assortments fresh and act quickly on anything that isn’t working. Retailers who execute these fundamentals with consistency will not only navigate today’s challenges more effectively — they will emerge stronger, more resilient and better positioned for long-term success.

RITCHIE SAYNER

Sayner has spent the past four decades helping independent retailers improve profitability. In addition to speaking to retail groups nationwide, Sayner is a regular contributor to retail industry publications. Prior to embarking on his retail consulting career, he was the general merchandise manager for an independent department store in the Midwest. Ritchie is a graduate of the University of Wisconsin-LaCrosse. He is also the author of the book, “Retail Revelations-Strategies for Improving Sales, Margins, and Turnover.” He can be reached though his website at www.advancedretailstrategies.com.

PLATINUM SUPPORTER

CHAMPRO

has been a trusted leader in high-quality sporting goods since 1986. The company delivers reliable gear and exceptional service — blending innovation, functionality and durability to meet athletes’ needs. For decades, CHAMPRO has outfitted athletes from head to toe with innovative designs and cutting-edge materials — keeping them game-ready, season after season. The guidance of founder Wilson “Bill” Hunt, a 2022 inductee into the Sporting Goods Industry Hall of Fame, has been instrumental in CHAMPRO’s growth to offer the most comprehensive line of sporting goods equipment and apparel in the industry.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

Today’s athletes demand gear that makes them feel game-day ready — protection that’s streamlined, mobile and built for performance without added bulk. We help our partners meet that demand with innovations like the Python football shoulder pad. The Python combines a low-profile flat construction, air management padding and unique 360 yoke to provide maximum coverage without the bulk. Available in

position-specific cuts, the Python ensures dealers can confidently outfit every player with a high-performance blend of mobility, style and uncompromising protection. How is your organization helping develop the next generation of industry leaders?

Our organization is committed to developing the next generation of leaders in the sporting goods industry through mentorship, professional development and leadership opportunities. We focus on growing talent from within by providing cross-functional experience, regular career and performance development discussions and access to skill-building training. Emerging leaders are paired with experienced team members and given ownership of meaningful projects that build both operational and strategic capabilities, while participation in industry events helps expand networks and deepen industry knowledge.

What keeps you optimistic about the future of this industry?

We’re optimistic because participation in core team sports is stable and we are seeing growth in team sports such as volleyball and emerging new sports such as girls’ flag football. We remain optimistic that the industry’s current distribution and service model, involving brands and team dealers, will continue to be the ideal service model for consumers. It’s also great to see technological innovation in the industry enhance how products are shopped for and delivered to the team, alongside increased demand from athletes and fans for adding personalization to more products.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference strengthens industry collaboration by providing a unique opportunity for peers — including customers, industry acquaintances and competitors — to meet in a relaxed, non-selling environment. The speakers frequently offer thought-provoking ideas that lead to productive conversation. Given the sporting goods industry’s tight-knit nature and the level of trust that exists from long-standing relationships, these gatherings enable open, constructive discussions on many shared issues, developments and challenges. It is the best occasion we have each year to engage as an industry.

GOLD SUPPORTER

Cap America

celebrates its 40th anniversary this year because it strives

to make your purchase of headwear a confident and easy experience. Each order receives top-quality attention to detail and service from our knowledgeable, experienced customer service team and graphic design department. You know you have a partner who is willing to go the extra mile to earn and keep your business. This is all part of our growth since 1985 into a successful business that has its roots in the small town and people of Fredericktown, Missouri.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

At Cap America, our innovation starts with what sets us apart — best-inclass decoration and speed. With over 550 embroidery heads running 24/6, we move most custom orders

out the door in five days or less. That gives dealers the confidence to win new teams and respond quickly to busy season demands. Over the past year, we’ve focused on bringing more retail-relevant products into the team space. In Summer 2026, we’re launching new styles featuring upgraded performance fabrics, elevated perforation and interchangeable rope options with over 80 color combinations for teams and schools.

How is your organization helping develop the next generation of industry leaders?

The sporting goods industry is extremely competitive and we believe leadership is developed the same way. We give emerging team members real responsibility and expect them to understand our legacy while bringing fresh ideas that move us

forward. Cross-functional exposure is a big part of that. We want our teams to understand how product, sourcing, decoration, sales and service all connect to deliver the best experience for our customers.

What keeps you optimistic about the future of this industry?

This industry is filled with leaders and partners who value relationships and helping others grow. Sports and team activities continue to create real joy and connection for people of all ages. From youth leagues to high school and beyond, people want to be part of something bigger than themselves. At the same time, technology is accelerating how we operate and compete. The industry is evolving quickly and that momentum is creating new opportunities for those willing to adapt.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference brings retailers, dealers, and suppliers together to have honest conversations about our industry. Everyone is moving fast and managing their own daily challenges. This event creates space to talk through what’s working, what isn’t and where the industry is headed. That alignment leads to better decisions, stronger partnerships and a greater understanding of each other’s pressures and goals.

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Black/Black/ Silver

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CONFERENCE NOW

BREAKING GOOD: TRAILBLAZING CHRISTINE BRENNAN CONTINUES TELLING BIG

BY BRUCE MILES

Christine Brennan has made a career of breaking stories, breaking ground and breaking down barriers.

Although she has been doing these things professionally since 1981, don’t expect her to stop anytime soon. She’s enjoying life as a journalist, best-selling author and TV contributor too much to quit.

“I’m very fortunate,” Brennan said recently after covering the World Figure Skating Championships in Prague. “I get to do what I love, and I’m lucky to get paid for it. I love it more today than the day I started. That’s a while ago now.

“I say this in speeches a lot and talk to young people a lot. When your life’s work, when your avocation becomes your vocation, when you get to do what you love for your quote-unquote job, you’ll never work a day in your life. That’s how I feel.”

This legend of the journalism world will be the opening keynote speaker on May 18 at the NSGA 2026 Leadership Conference, which takes place May 1719 in Nashville. The topic of her presentation will be “From the Sidelines to the Locker Room and Beyond: Leadership, Access and Breaking Barriers in the Business of Sport.”

Brennan’s credentials are among the most impressive in the media world. She has been a longtime columnist for USA Today and has been a contributor to CNN, ABC and the PBS NewsHour. Her book “On Her Game: Caitlin Clark and the Revolution in Women’s Sports,” debuted at No. 2 on the New York Times Best-Seller list.

This past winter was a busy one for Brennan. In addition to covering the figure-skating championships, she covered her 22nd Olympics in a row when she was at the Games in Milan.

The Olympics hold a special place in her heart.

“I grew up as a girl in the suburbs of Toledo, Ohio, just watching every second of the Olympics,” she said. “I didn’t miss a second. I loved it. Back then, growing up in my high school years, I would have hoped to go to one Olympics as a fan, buying tickets as a family someday. And to think that I’ve now done 22 in a row, Winter, Summer, L.A. in ’84, every single one since, never missed one working for the Miami Herald, Washington Post, USA Today and then CNN and ABC News.

“What would 18-year-old me have thought of that, the career? It’s almost surreal. It’s a dream come true, the Olympics in particular. I’m very, very fortunate. I never lose sight of that. Never, ever do I lose sight of how lucky I am to do what I love.”

Having earned undergraduate and graduate degrees from Northwestern University, Brennan began her career in 1981 as the first full-time female sportswriter hired by the Miami Herald.

Back then, things weren’t so easy for women in the sports media world, where sports and media were dominated by men. Women weren’t always welcome on the beat, especially not in the sacred sanctum of the locker room.

“The locker-room issue was still a real question mark back then,” Brennan said. “They put me on the Florida Gators beat. Back then, there was no NHL, there was no Major League Baseball (in Florida). It was the Dolphins and college football.

SPORTS STORIES

The Miami Herald put me on a major beat: University of Florida Gators football. And women were not allowed in the locker room.

“I was with the biggest newspaper in the state. So quickly, the University of Florida worked out that there would be interview rooms and that all the journalists would go there, or they would walk me to coach Charley Pell’s press conference because they couldn’t have the Miami Herald out in the loading dock when every other newspaper was in the locker room.

“That’s how quickly things changed, when you had major newspapers hiring women and the teams or the universities that were involved could not afford to not have coverage by those major newspapers. So it forced the issue very quickly. The Miami Herald put me on the beat, hopefully for all the right reasons: that I could do it. But it did force that issue.”

Christine Brennan

Things were indeed changing, but they were changing slowly, as Brennan quickly found out when she moved to the Washington Post and began covering the NFL team now known as the Commanders.

It’s safe to say that the NFL was behind the times when it came to treating female reporters as equals.

“There were games I would go cover,” Brennan said. “Some of them, I could go right into the locker room of both teams, and some I could not because it was a patchwork. It was a real hodgepodge. Some teams allowed women in the locker rooms, and some teams did not. To be standing outside in the loading dock, the bus fumes are coming your way as the buses are revving up their engines.

“Every other journalist, all the men, have gone into the locker rooms. I’m standing outside. Obviously, the locker room is the workplace for all of us. It’s an unusual workplace, but it is the workplace. The thought that the NFL or colleges or whatever were not allowing women into the workplace, well obviously, that was not going to last very long, even in the ‘80s.”

As big as the NFL was in the 1980s, their media policies lagged behind those of the other major sports leagues.

“The NFL was late to the game because the NBA and NHL and Major League Baseball all had equal access for female reporters,” Brennan said. “The NFL did not. It was chaos. I would fly into a city, and I wasn’t sure if I could go into the locker room or not. What team would let me in, and what team would not? That’s how I did my job. I didn’t worry about it. We didn’t threaten lawsuits. We dealt with it.”

According to Brennan, it took the intervention of then-NFL Commissioner Pete Rozelle to put things right once and for all.

“When the Post put me on the beat in 1985, that’s when they had a meeting, and Commissioner Pete Rozelle said

we have to have equal access for all the reporters,” she said. “Whether it was because the Washington Post put a woman on the beat or not, but whatever the case, when the Washington Post did put a woman on the beat, it was a relatively big deal to the NFL. It was just little old me, but it became a big conversation topic, and that’s when Pete Rozelle said that all NFL teams had to have equal access for male reporters and female reporters. Then things were pretty much resolved after that.

“But oh, yeah, for a couple of years, I was standing outside, and all the men would go inside. You did your best. What was great was that some great male reporters, some dear, dear friends of mine, would bring me all the quotes, what I missed or would stand outside with me in solidarity with me. Things were changing quickly. And there are women who are 5-10 years older than me who had to deal with much worse than I did, including coaches removing them from locker rooms. Somebody got picked up and removed from a locker room once. Bad things that happened to women.”

Today, things are much different. Female writers, reporters, columnists and broadcasters populate press boxes from coast to coast.

“It is much better,” Brennan said. “There are thousands of women now covering sports in our country and around the world. There are so many that I don’t even know all of them. I say that as a total positive. Back in the day, mentoring and helping young women, I got to know everybody. Now there are just so many women covering sports that I don’t know them all, and they don’t know me. And that’s good news.

“That means that we are reaching the point where it’s not 50-50 (men to women). It’s not going to be 50-50 in my lifetime, and it may not be 5050 in a young journalist’s lifetime. But the glass is half full. That’s how I look at life. There are just so many more

women, especially young women who played sports, who love sports, who then want to, of course, have careers in sports. Some want to be coaches. Some want to be sports doctors. Some want to be sports lawyers. Some want to help run teams or be in administration in athletics at universities. And some want to be in the media. So it’s a natural progression.”

The media world has progressed, as well, over the years. Newspapers have struggled to hold readers, but the need for storytelling remains. That means there are opportunities for new – and sometimes better ways – for enterprising reporters to tell and break stories. Websites and social media have changed the game forever, but like many veteran reporters, Brennan has embraced the changes and has done much more than survive in a competitive world.

“I don’t even say to survive but to thrive and to love it,” she said. “I am so glad. Obviously, Twitter/X is a cesspool in so many ways. But it’s also the greatest time stamp in history, in journalism history. The old days, when you’d break a story, and a TV station would say, ‘Oh, no, we had it first,’ even though you had it first at the Washington Post and a local station might try to make it their scoop. Well, that can’t happen anymore because you put it on X, and there it is for everyone to see. And I love that. I am so happy that I am able to be in the time of social media.

“One of the favorite things to do in any part of my life and certainly my most favorite thing to do in the journalistic part of my life is to break news. Longevity matters. Longevity is great. I have so many sources, people who text me with scoops. I don’t even have to text them at this point in the Olympic world in particular. It’s wonderful, and I’m so fortunate. I can break news, and I can put it on X/Twitter really quickly, the news story that comes out and break it.”

Continued on page 54

PLATINUM SUPPORTER

The STAHLS’ story began 94 years ago in the garage of A.C. and Ethel Stahl and the chapters of success continue to be written for one of the most well-known and respected companies in the sporting goods industry. STAHLS’ continuous innovation makes it the leader in pre-cut and custom athletic numbers, letters and logos. The family values STAHLS’ started with continue today in its culture and the foundation for success for its customers. That success was also recognized with the induction of Ted Stahl into the Sporting Goods Industry Hall of Fame in 2011.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

At STAHLS’, we’re helping retailers move to an on-demand, personalized model that eliminates inventory risk and increases speed. Two innovations are driving this. Liquid 3D™ delivers a premium, dimensional finish that elevates fanwear and it’s available at a minimum of one piece, making it a true game-changer. STAHLS’ Fulfill Engine connects e-commerce, ordering, production and fulfillment into one seamless system, enabling real-time customization in-store,

online or in-venue. Together, these technologies allow partners to sell more, react faster, and deliver a better fan experience without added operational complexity.

How is your organization helping develop the next generation of industry leaders?

We develop leaders by combining hands-on experience with cross-functional exposure. Team members are given real ownership across areas like technology, marketing and operations, helping them understand the full business. Many of our leaders have grown within STAHLS’, which reflects our long-term commitment to development. At the same time, we bring in talent from the sporting goods and team sports industries to stay connected to the broader market. We also invest in education across our organization and partners to prepare leaders to adapt and innovate in a rapidly evolving, technology-driven industry.

What keeps you optimistic about the future of this industry?

The shift toward personalized, on-demand fanwear is creating significant opportunity. Fans want products that feel personal and immediate and technology is finally enabling that at

scale. With Liquid 3D™, we can deliver premium decoration one piece at a time, while Fulfill Engine connects demand directly to production and fulfillment in real time. This model is also more efficient and sustainable, reducing waste and excess inventory. As this trend expands globally across teams and retailers, it’s clear the future of the industry will be built on customization, speed, and smarter production.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference brings together key players across the industry to align shared opportunities and challenges. As we shift toward more connected, on-demand models, collaboration between manufacturers, retailers and partners becomes essential. The conference creates space for meaningful dialogue, idea sharing and stronger relationships. Those connections are critical to driving innovation and ensuring the industry continues to evolve in a way that better serves athletes, teams and fans.

STAHLS’ KNOWS SPORTS

FROM THE PLAYERS ON THE FIELD TO THE FANS IN THE STANDS

Since 1932, STAHLS’ has been behind the names, numbers, and logos that bring sports to life. We make it possible to capture those moments as they happen, on demand, in real time, anywhere the game is played.

From print shops to in-stadium customization, we power sports merch at every level.

With STAHLS’ it’s never just apparel. It’s identity. It’s connection. It’s making your moment last.

Made for the Moments that Matter Most

⊲ On demand with no minimums

⊲ Fast turn times ready for game day

⊲ Full-color, screen printed, and dimensional options

⊲ Solutions across jerseys, fanwear, and retail merchandise

⊲ Scalability from single orders to full programs

GOLD SUPPORTER

Starterbegan in 1971 and it grew into one of the iconic brands in the world under the leadership of Sporting Goods Industry Hall of Famer David Beckerman. Starter was one of the original brands to recognize that “Sport is more than the game; it’s a state of mind, a shared spirit and a lifelong bond.” It transformed sports culture into fan culture and pop culture. Now a new group is leading the Starter comeback with team uniforms for a new generation of athletes and fans of the brand.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

At Starter, everything we build is designed to help our retailers and dealers grow faster and operate smarter. Our biggest innovation is our digital uniform builder. It allows partners to create fully customized uniforms in minutes with instant visual previews. That eliminates friction in the sales process, shortens decision cycles, and helps dealers close more business with confidence.

Speed is another major advantage as we’ve invested in streamlined production and quick turn fulfillment. We also focus on products that sell. Our assortment combines the heritage and recognition of the Starter brand with modern, clean designs

across team uniforms, corporate apparel, and promotional gear. Finally, we support growth beyond the product with sales and marketing tools, including digital catalogs, mockups, and branded assets that help our partners present professionally and win new accounts. How is your organization helping develop the next generation of industry leaders?

A key focus is empowerment through responsibility. We don’t wait years to trust people. We give high-potential individuals the chance to lead projects, manage accounts and contribute to strategic initiatives early in their careers. That real-world experience is what shapes leaders. We’re also investing in technology and modern tools, ensuring the next generation is fluent in digital platforms, customization software and data-driven decision-making. Finally, we stay closely connected to the grassroots level, youth sports, schools and local organizations, because that’s where the next wave of leaders is coming from. What keeps you optimistic about the future of this industry?

What keeps us optimistic is the continued evolution and resilience of the team sports and branded apparel space and the role brands like Starter can play in shaping it. First, participation is strong and growing at the grassroots level.

Second, the industry is becoming more design-driven and brand-conscious. Technology is another major driver of optimism. The next generation is technology-driven and entrepreneurial, bringing a fresh perspective on how to sell, market, and build relationships.

Finally, there is a growing appreciation for partnership over transactions. That aligns perfectly with how we operate.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

We view the NSGA Leadership Conference as one of the most important platforms for strengthening collaboration across the sporting goods industry. The conference brings together retailers, dealers, brands, and partners in a single setting, sharing a focus on growth and improvement. That face-toface interaction helps build trust quickly and turns conversations into real partnerships that extend well beyond the event itself.

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CREATING SUPERFANS FOR YOUR BRAND IS A TWO-WAY STREET

BY NICK VLAHOS

Brittany Hodak has built a career around how retailers and other businesses can foster customer loyalty. That quality might seem rare in the modern era.

In another era, when she was a kid, Hodak saw a prime example of loyalty-building — in her own household. That came courtesy of her father. He managed a Long John Silver’s fastfood restaurant, then became a motor-vehicle salesperson.

“I thought he had the coolest, most fun, most important job in the world,” said Hodak, who grew up in rural Oklahoma near Fort Smith, Arkansas. “And it was just so cool the way he talked about solving problems for his customers and his team. Hearing him talk about the promotions that he was coming up with, the way he was keeping customers engaged… it really colored my appreciation for and understanding of service.

“And fast forward a few years when I’m now running my agency. I’m working with some of the biggest superstars and some of the biggest retailers in the world, and I realized, ‘This is the exact same thing my dad was teaching me about.’”

Hodak hopes to teach a few others May 19, when she is scheduled to speak during the NSGA 2026 Leadership Conference in Nashville, Tennessee.

The Nashville-area resident’s topic is “Loyalty That Lasts: Creating Superfans in a Competitive Market.”

A former music-industry marketing specialist, Hodak co-founded The Superfan Company. That fan-engagement agency created successful

Hodak

campaigns in collaboration with professional sports teams (the Boston Red Sox), retailers (Walmart and Disney) and entertainers (Dolly Parton and Taylor Swift).

Hodak also authored a book about her experiences and her philosophy — “Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.” Taking the initiative might be among the keys to bringing to life that title, according to Hodak.

“One of the things I like to say is ‘Superfandom is a two-way street.’ If you want your customers to love you, you have to love them first,” she said during a recent interview. “Because what you’re really hoping is that by loving them first, they will love you back.

“The brands that have figured that out and have put that into play, not just externally with their customers but internally with their team, are the ones that, if you look it over any long-term time horizon, they always win.”

Brittany

Although perhaps not by that exact term, superfandom first piqued Hodak’s interest when she was a teenager. Her first job was as a radio-station mascot. She wondered why some recording artists became big stars and others became one-hit wonders.

When Hodak graduated from college, in 2005 from the University of Central Arkansas, the music industry was in tumult. The internet made it easy to download songs, sometimes through illicit means, and old-school compact discs were becoming passe.

Longtime music-business people told Hodak to consider another line of work.

“I said, ‘Well, if you want people to buy physical music, why don’t you just make the physical music better than the digital music?’” Hodak said. “Why would anybody want to buy a CD? CDs are lame. The packaging is an afterthought. There’s nothing cool about it.

“If you make the physical piece superior to the digital piece, people would want to get in their car, drive to the store and pay money to own (it). Make it a physical part of fandom.”

Hodak’s concept didn’t receive much interest from her various employers. Eventually, a music buyer from Walmart suggested Hodak start her own company and enact her vision.

Packaging CDs with activity booklets, stickers and bracelets, among other items, proved to be a hit. Subsequently came Hodak’s appearance on “Shark Tank,” the entrepreneurial realitytelevision program. The goal was to expand into sports, according to Hodak.

Hodak not only acquired additional clients but an additional career — this time in keynote speaking. She’s addressed almost 40,000 people among hundreds of events.

“It wasn’t something I knew was a job people had,” she said.

In talks with retail groups, Hodak refers to what she calls the omni-channel experience. That relates not just to in-person shoppers. Those perusing a retailer’s website or cellphone application or interacting through social media count, too.

Those experiences need something that differentiates a company from its competitors, according to Hodak. Employees can help facilitate that. That can happen through training, as well as retailers promoting a culture of ownership among their workers.

“If I ask somebody in the store about a certain pair of cleats for my kids or a certain-size basketball, are they going to say, ‘Oh, yeah, it’s in Aisle 7,’ or are they going to walk me over there?’” Hodak said. “Are they going to be asking me if this is my first year as a sports parent, or is this my first time playing pickleball?

“How are we stepping into the role of expert adviser who also has the curiosity and the empathy to match the experience? How do we train our teams? How do we empower our teams to be able to make something right in a moment or help appease a customer when something has gone a little bit sideways?”

Hodak mentioned a few companies as exemplary in that regard. Fleet Feet, a running-equipment chain, is one, in her view. Trek Bicycle Corp. is another. “They have the mindset of going beyond that individual transaction and taking

the entire relationship into account,” Hodak said.

Hodak will address much of this in her NGSA talk in Nashville. She also plans to address what she said is the single biggest threat to every businessperson in the audience.

“And I’m going to frame it in a way where, hopefully, they understand what a huge threat it is,” Hodak said. “And then I’m going to give them the answer.”

Hodak didn’t divulge that threat or that answer in advance. Even though she’s no longer in show business directly, it appears she still has a flair for the dramatic. Kind of like when her senior project in college fell through and she had to come up with a last-minute alternative. That turned out to be construction of a 60-foot-tall Christmas stocking stuffed with more than 10,000 toys for charity. The stocking set a Guinness world record and attracted plenty of media attention, including on national TV from “Today” and “Good Morning America.” “That was a lot of fun,” Hodak said with a smile. “That was my claim to fame at the University of Central Arkansas. I was the kid who led a bunch of our students to make the Christmas stocking.”

Her dad might consider her a chip off the old block.

NICK VLAHOS

Nick Vlahos has spent most of the last 40-plus years covering sports for newspapers in Illinois, Missouri and North Dakota. He was a columnist and high school sports editor at the Peoria (Illinois) Journal Star, where he worked for more than 34 years. Vlahos is a graduate of Bradley University and the University of Missouri. He also is a hopeless Chicago Cubs fan, as if there is any other kind.

GOLD SUPPORTER

SanMar

Sports is part of SanMar, which was founded in 1971 by Marty Lott in the basement of an office building owned by his father. SanMar has grown exponentially since then but its principles of being nice and telling the truth have not changed.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

SanMar and SanMar Sports focus on removing friction for retailers and team dealers so they can sell faster, deliver consistently and protect margin in a volatile environment. A key example is SanMar’s industry-leading distribution model, which provides deep inventory, nationwide fulfillment and same-day shipping — helping dealers respond quickly to team, fanwear and corporate demand.

On the product side, SanMar Sports continues to expand exclusive and in-demand brand partnerships, such as the 2026 distribution partnership with Richardson, which improves product availability and speed-to-market for performance apparel and headwear dealers nationwide. This partnership was highlighted by NSGA as a milestone that enhances access, availability and service for customers.

How is your organization helping develop the next generation of industry leaders?

SanMar Sports strongly believes that relationships and education are essential to developing future industry leaders. The company actively supports NSGA programming and participates in events like the NSGA Leadership Conference, where

emerging leaders gain exposure to senior executives, industry peers and forward-looking business insights.

Internally, SanMar Sports emphasizes mentorship, cross-functional learning and long-term career development within a family-owned culture that values trust, accountability and shared success. Many SanMar Sports team members bring decades of sporting goods experience and actively invest time in educating dealers, mentoring younger professionals and strengthening industry knowledge across regions.

By encouraging participation in NSGA events and supporting leadership forums — including new initiatives like the NSGA Women’s Leadership Forum — SanMar Sports helps ensure the next generation of leaders is more informed, connected and prepared for the evolving sports business landscape.

What keeps you optimistic about the future of this industry?

What keeps SanMar Sports optimistic is the resilience and collaboration that continues to define the sporting goods industry. Even amid economic pressures and supply chain challenges, NSGA events and reporting consistently highlight strong relationship-building, transparent communication and a shared commitment to finding solutions together.

The industry’s willingness to embrace innovation, technology, and data-driven decision-making — from AI and analytics to new brand building strategies — signals longterm opportunity.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference is widely recognized as the premier collaboration event in the sporting goods industry.

Key programs such as expanded Speed Networking sessions allow participants to meet directly with decision-makers they may not otherwise have the opportunity to meet. These sessions promote efficient, meaningful conversations that lead to stronger partnerships and shared solutions.

Beyond networking, the conference strengthens collaboration through education and inspiration, featuring high-profile speakers, forward -looking sessions on AI, brand building, and leadership.

The celebration of industry excellence through the Sporting Goods Industry Hall of Fame is a highlight. These elements reinforce a culture of learning, respect and collective progress that benefits the entire industry.

SILVER SUPPORTER

Rawlings

has been one of the iconic brands in the sporting goods industry since it was formed in 1887 in St. Louis, Missouri. Rawlings is one of the most-recognizable names in baseball and softball equipment through its recognition of defensive excellence with the annual Gold Glove awards that began in 1957. Rawlings bats and balls are also prominent throughout all levels of baseball and softball.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

In terms of products, we have a family of high-performance, diamond-sports brands that include Rawlings, Easton, Combat, Miken, Worth and Tanner Tees. While there’s crossover in certain categories, like bats and gloves, there’s enough variety and technology to ensure our retailers and dealers can succeed with one or more of those brands, depending on the needs of the consumer at any given time. Further, we offer an industry-leading data management system

that provides access to our robust library of marketing assets, product information, inventory levels, etc. We’ve invested quite a bit in this tool and it ensures that our partners can represent our brands in the most effective way possible, which results in mutual success.

How is your organization helping develop the next generation of industry leaders?

We have a very strong internship program here at Rawlings that provides unmatched industry experience for those looking to break into the business of sports. Many people in our company are involved in providing exciting projects and

opportunities, along with mentoring these students. We view it as a “farm system” where we can help shape future leaders, while learning more about our younger demographic in the process.

What keeps you optimistic about the future of this industry?

The increase of people that want to work in the sports business, coupled with the expanded offering of sports, product categories and brands, bodes very well for our industry in future years. While highly competitive and ever-evolving, sports are fun and provide enjoyment, so it will always be considered a desirable industry/field yielding healthy output and results.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference provides a unique forum to collaborate with and learn from our counterparts in the industry. Comparing and contrasting respective business strategies, sharing common issues we face and gleaning best practices from NSGA member companies/brands provides an invaluable experience that’s both educational and fun.

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INAUGURAL NSGA WOMEN’S LEADERSHIP FORUM

BIG ADDITION TO 2026 LEADERSHIP

CONFERENCE

One of the exciting additions at the NSGA 2026 Leadership Conference is the NSGA Women’s Leadership Forum: Empowered Leadership for a Stronger Industry from 4 p.m–5:30 p.m. on Sunday, May 17 in Nashville, Tennessee.

The NSGA Women’s Leadership Forum is a chance for the everyone in the sporting goods industry to help empower and elevate women in positions of leadership in retail, team sales, manufacturing and brand-building. The event will be a combination of networking and a discussion moderated by Rachelle Manning (Senior Channel

Manager, SanMar Sports) with panelists Lynn Burghardt (President, Chipply), Devri Christensen (Vice President of Key Accounts, PROLOOK) and Jessica Rose-Huggins (COO, Denver Athletic, member NSGA Board of Directors).

Attendees will get real-world leadership stories and perspectives, insight into overcoming challenges and

taking advantage of opportunities and thoughtful conversation. Whether you are an established executive, emerging leader or advocate for women’s advancement in the business, the NSGA Women’s Leadership Forum is an exciting new tradition you won’t want to miss.

Anessa Fritch of Cap America and Julie Sherman of Bashor’s Team Athletics

Becca Carrell and Britney Mueller of OrderMyGerar at the NSGA 2023 Leadership Conference.

Grace Schettler of Chipply and Missy Franklin

BRONZE

SILVER SUPPORTER

Baseball has been the heart and heritage of the Richardson brand since the Richardson family took ownership of the company 56 years ago. Richardson has created high-quality, performance-focused headwear and apparel for teams seeking unbeatable service, renowned craftsmanship and innovative products. Richardson has built its business on authenticity, offering high-touch, friendly service that centers on human connection and crafting quality products that deliver the performance athletes demand. This relentless focus on authenticity and quality has made Richardson the player’s choice in premium, fully bespoke baseball products.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

We’ve made significant investments in the tools and products that help our partners do more. Our redesigned website and enhanced R3D Customizer make it easier than ever for dealers to present custom options to their customers, shortening the sales cycle and elevating the buying experience. On the product side, our Performance Team Series continues to set the standard for on-field quality, while Custom Ultra gives teams the freedom to build something truly their own. For dealers who need speed without sacrificing quality, our 112 Express Program delivers America’s Favorite

Cap™ on industry-leading timelines. Underlying all of it is something that hasn’t changed in over 55 years: a genuine commitment to craft. That’s what our retail partners depend on and we’ll keep delivering it. How is your organization helping develop the next generation of industry leaders?

The best thing we can offer young professionals is real experience, real responsibility and a culture where the work actually matters. Richardson is a company where people stay and where the relationships built early tend to last. We try to create an environment where the next generation isn’t just watching from the sidelines; they’re contributing to decisions that shape the brand. We’re proud of the people coming up through this industry and we take our role in helping them grow seriously.

What keeps you optimistic about the future of this industry?

There’s a noticeable energy from younger professionals entering the industry. It’s people who grew up in sports

and want to build their careers around them. Sports remain one of the most powerful cultural forces there is, and that’s not changing. We’re also encouraged by what we’re seeing from our customers. Dealers and brands are getting creative, finding new markets and serving communities in ways that go well beyond the transaction. That local connection — like the dealer who knows every coach in their region by name — is something this industry has always had and it’s as valuable now as ever. Richardson’s business reflects all of that, giving us genuine confidence in what comes next.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

There’s no substitute for time in the same room. The Leadership Conference creates real space for manufacturers and dealers to share what’s working, talk honestly about what isn’t and walk away with perspectives they couldn’t have gotten anywhere else. The best conversations we have here aren’t on the agenda; they happen in the hallway, over a meal and between professionals navigating the same challenges. That kind of peer-topeer exchange sharpens everyone. Richardson is proud to support NSGA and grateful for a forum that takes the future of this industry as seriously as we do.

SILVER SUPPORTER

S&S

Activewear was founded in 1988 and is headquartered in the Chicago suburb of Bolingbrook, Illinois. S&S has become the leading technology enabled apparel and accessory distributor in the US and Canada for school and team apparel and much more and offers one-day shipping to 41 states.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

We have invested in several business solutions that provide upgraded

experiences around decorating sourcing, production flow and overall valuable time savings for our valuable customers. We have launched two exciting additions with our FAST platform along with

the game-changing Zero touch program. Ask your rep for more details!

How is your organization helping develop the next generation of industry leaders?

We recognize the importance of our industry continuing to bring young talent into our industry. With our investment and support of the Greg Beckwith Foundation, where we match college students with industry leaders, we’re proud to be a conduit for future generations who aspire to join this amazing industry.

What keeps you optimistic about the future of this industry?

Sport is the driver of our culture. It provides dreams, aspirations, memories and our industry is a critical part of providing all the amazing things organized athletics provides! We truly believe it’s only going to grow and prosper because of investments around community infrastructure, education and health and wellness. We are the backbone to all things good with sport!

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

It’s a very tight-knit community with amazing leaders that are willing to collaborate and share for the betterment of our industry. We’re only as strong as our relationships, support and engagement and all of those things happen because of events like the Leadership Conference!

We Give People the Creativity They Can Wear

S&S Activewear is a leading, technology-enabled apparel and accessory distributor in the United States and Canada. We offer the most expansive collection of basics and fashion forward styles in the industry.

Proven Brands Ready to Inspire

We stock over 100 brands of retail-inspired apparel and accessories, offering the largest assortment of on-trend styles in the industry.

Marketing Tools Create Your Vision

At S&S, we give businesses the tools they need to thrive. With access to digital catalogs, style guides, flyers, and imagery, customers have everything they need to sell products and drive growth.

With over 4 million square feet of warehouse space and one-day and two-day delivery in 46 of the lower 48 states, S&S is your best resource for blank apparel and accessories.

(Photos courtesy Richmond University athletics)

‘BECK EFFECT’

WILL BE FELT AT 2026

LEADERSHIP CONFERENCE

The “Beck Effect” will be in evidence at the NSGA 2026 Leadership Conference as the first group of college students through the Greg Beckwith Foundation will be in attendance to learn more about the sporting goods industry. The Fellows will be paired with industry professionals as mentors to provide insight into all the various professional options available in the industry.

Greg Beckwith was a long-time member of the industry with adidas and S&S Activewear. Beckwith was also a standout point guard in basketball at University of Richmond who continued to support his alma mater as a broadcaster. Beckwith passed away unexpectedly a few days after the NSGA 2024 Leadership Conference at age 60. One of the people instrumental in the Beckwith Foundation’s involvement

in the NSGA Leadership Conference is former colleague and close friend Kendall Whitley, who now works for S&S Activewear. Whitley gave a presentation on the Beckwith Foundation at the 2025 Leadership Conference.

“The youth of today have a lot to offer our business,” Whitley said. “The industry just has to be willing to give them the chance to contribute. We can be part of the ‘Beck Effect.’”

Greg Beckwith was a mentor to many young people in college basketball and the sporting goods industry.

Greg Beckwith in his playing days for Richmond being guarded by Indiana University legend Steve Alford.

Pro Tools. Pro Ser vice. Pro Experience.

SILVER SUPPORTER

Trigon

Sports wants to serve its loyal customers by helping them “Make Winning Possible™” with high-quality sports equipment. The family owned and operated business has a goal of making the sporting goods industry better through its 60-plus years of combined experience. And Trigon’s reputation of providing quality sports equipment for high school, collegiate and professional programs is exceeded only by its reputation for great customer service. With its trademarked brand of sports equipment with ProCage™ and Practice Partner™, Trigon has expanded its product line from baseball and softball to football, lacrosse, soccer and more. The business model is simple: Focus on the customer, provide them with high-quality sports equipment and perhaps most important, love what we do. At TSI we love what we do and it shows from the moment you call us.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

With our acquisition of Proper Pitch Mounds at the end of 2025, we’re really excited about what’s ahead. We’ve got new baseball and softball products coming in 2026, and we’re looking forward to helping our dealers stay competitive and grow their business.

We’ll also keep working on making our operations and supply chain run more

smoothly at our headquarters and warehouse in Memphis. On top of that, we’re continuing to invest in technology and digital tools to improve the customer experience, boost sales and improve overall performance.

How is your organization helping develop the next generation of industry leaders?

We hope that with our ongoing training, access to industry tradeshows and events and continuing real-world experience that we are preparing these future leaders to

navigate and shape the evolving sporting goods industry. You can never stop learning in this industry and so continuing to build confidence and gain expertise is vital.

What keeps you optimistic about the future of this industry?

The continuing focus on fitness, health and physical activity for all ages and the ever-growing youth sports market should provide our industry with plenty of optimism. Our ability to adapt to ever-changing consumer preferences and continue to innovate with new products and technology will create growth opportunities.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference brings together manufacturers, dealers, retailers and service providers in a setting that’s relaxed but still focused on building real relationships. With networking, honest conversations and sharing ideas about the challenges and trends in the industry, it helps people build trust and stay on the same page. It also opens the door for partnerships that can keep the sporting goods industry growing and evolving.

SILVER SUPPORTER

G-Formis an innovative protection company that designs and manufactures protective gear that utilizes its SmartFlex proprietary technology, combined with other advanced materials, to provide the leading fit, flexible and lightweight solutions. G-Form listens closely to the needs of athletes, physically and spiritually, to ensure no stone is left unturned in developing the best protective gear on the planet. We’re here to give you the confidence you need to focus, push limits and achieve your personal best.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

At G-Form, innovation starts with differentiated protection technology. Our proprietary SmartFlex® technology delivers lightweight, flexible protection that hardens on impact — allowing athletes the confidence to push limits without compromise. We support retailers and dealers with curated assortments by sport and athlete segment, disciplined channel segmentation and collaborative forecasting to optimize turns and reduce markdown risk. As impact protection shifts from accessory to essential equipment across team sports, we’re helping partners drive profitable category growth through technology, design and smarter goto-market execution.

How is your organization helping develop the next generation of industry leaders?

G-Form operates with an entrepreneurial mindset, giving emerging leaders real ownership early. We prioritize cross-functional exposure — from product innovation to sales execution — ensuring leaders understand the full business model.

We emphasize accountability, agility and data-driven decision-making in a fast-moving category. By encouraging calculated risk-taking and collaborative thinking, we build confident operators who can adapt quickly.

Through engagement with retail partners and industry forums, we ensure future leaders understand the broader ecosystem, not just their function — positioning them to drive long-term, sustainable growth.

What keeps you optimistic about the future of this industry?

The sporting goods industry remains resilient because it connects performance,

health and community. Participation is evolving and safety awareness among athletes and parents continues to rise.

Impact protection is transitioning from optional to essential, creating meaningful growth opportunity. Retailers are seeking true differentiation and athletes demand lighter, less restrictive solutions.

Advances in material science and design are accelerating innovation. Brands that lead with technology and strong partnerships will shape the next decade — and that momentum gives us confidence in sustained category expansion.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The National Sporting Goods Association Leadership Conference creates space for brands, retailers and dealers to focus on long-term alignment over short-term transactions. For G-Form, it’s an opportunity to share insights on safety innovation, understand retailer priorities and collaborate on responsible category growth. Open dialogue strengthens relationships, builds transparency and ensures we advance the industry together — particularly as impact protection continues to gain importance across team sports.

INSIGHTS NOW

ACROSS-THE-BOARD GROWTH HIGHLIGHTS NSGA’S 2026 SPORTS PARTICIPATION REPORT

Increases in participation in most sports is one of the encouraging highlights from the 2026 edition of the National Sporting Goods Association’s (NSGA) Sports Participation in the U.S. report.

The industry’s longest standing and most comprehensive participation study saw increases in 9 of 10 segments — including team, individual, indoor, outdoor and wheel sports — tracked by NSGA. Five sports added to this year’s report also showed participation growth.

“We are thrilled to see the continued across-the-board growth of more

people enjoying the mental and physical benefits of participating in many different sports,” said Nick Rigitano, NSGA Director of Insights and Analysis. “It is good to see people are still prioritizing sports and athleisure activities even during a year that was filled with economic uncertainty. It’s an encouraging sign for retailers, team dealers

and manufacturers that consumers’ enthusiasm for participating in sports has not waned.

“NSGA’s Sports Participation in the U.S. report is an excellent resource for members of the sporting goods industry to stay ahead of the trends taking place in sports participation. The reports go beyond topline data and provide the in-depth outlook on demographics and frequency of participation that are crucial to making informed business decisions.”

Some of the key takeaways from NSGA’s 2026 participation report:

• Most sports/activities tracked (49 of 61) experienced increases in participation for 2025 compared to the previous year (2024).

• Two of the top team sports with participation increases were flag football and cheerleading at nearly 14 percent. They were part of a 4% increase in total participation points (TPPs) for the segment and helped to offset small declines in touch football and softball.

• The individual sports segment was up about 4% thanks to strong gains by tennis, golf and pickleball.

• The indoor activities segment increased about 6%, bolstered by strong gains in table tennis of 10%.

• The outdoor segment also showed an increase of 3.3%, led by hiking which reached a new total of 57.7 million participants.

• Bicycle riding and in-line roller skating drove a wheel sports segment increase of 3%.

• While the fitness segment was down slightly, Pilates received a boost in participation helped by almost 7,500 new Pilates/yoga studios registered in 2025.

• Five sports added to the 2026 report were Competitive Dance Team/Orchesis/Pom Squad in the team segment and CrossTraining, Dance-Oriented Fitness, High Intensity Interval Training and In-Home Video/App Workouts to the fitness segment. All five showed participation increases compared to 2024.

The 2026 editions of the Sports Participation in the U.S. report are available on the research page of NSGA’s website. The report tracks 61 sports and recreational activities and features easy-to-understand, quickview snapshots for each, which allows users to easily see a 10-year participation trend (when available), as well as demographic details regarding age, income and U.S. region. NSGA’s participation research also includes Cross Participation, Lifecycle Demographics and Single-Sport reports.

SILVER SUPPORTER

For more than two decades, EG-PRO has operated as a factory direct manufacturer of blank athletic apparel engineered and designed for screen printing, embroidery and sublimation decoration processes. EG-PRO imports blank apparel for some of the industry giants and has carried its reputation firmly on its shoulders. Being 100% vertical lets EG-PRO develop and introduce new fabrics on a consistent basis. EG-PRO removes the middleman to pass cost savings to its customers with the assurance it controls all aspects from design through production, importing, warehouse shipping and management. EG-PRO believes you will fall in love with its products, quality, service and revolutionary prices.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

EG-PRO proudly introduces our Ultra Flex O Fabric — a premium 88/12 blend engineered for exceptional softness and performance. With built-in 50+ UPF protection, it delivers superior sun defense while maintaining a luxuriously soft-hand feel.

Designed for full-coverage sublimation printing, Ultra Flex O Fabric ensures vibrant, all-over designs without compromising comfort.

Whether worn on the golf course or in the boardroom, it offers the perfect balance of style, performance and protection.

How is your organization helping develop the next generation of industry leaders?

As a sportswear manufacturer, we are committed to developing future industry leaders through structured rotational programs. We believe leadership begins on the ground floor and by exposing emerging talent to real-world operations, we build a stronger, more capable organization.

Our programs provide opportunities to engage with stakeholders across the entire value chain — from supply chain partners to customers — enabling a comprehensive understanding of industry standards, expectations and evolving trends. By fostering cross-functional experience and insight, we focus on building capability across the full manufacturing ecosystem, ensuring our teams are equipped to meet and anticipate the demands of a rapidly evolving industry.

What keeps you optimistic about the future of this industry?

The industry continues to evolve through innovation — driven by a commitment to listening to the end user and delivering exactly what they’re asking for. By understanding real needs and preferences, brands can create products that not only perform, but truly resonate.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The Leadership Conference provides a valuable platform where dealers and manufacturers can come together to share ideas — both positive and constructive — that impact the industry on a daily basis. It fosters open dialogue, collaboration, and forward-thinking solutions that help drive the industry ahead.

SILVER SUPPORTER

Certor

Sports is a combination of three well-known sporting goods brands — Schutt and VICIS football helmets and TUCCI baseball and softball equipment.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

As the leader in the dealer-driven football helmet category, we continue to innovate in both product design and dealer support. We push the boundaries of helmet technology to protect athletes and strengthen the integrity of the game, which drives demand and sell-through for our dealer partners.

Our focus on collaborative development with industry buying groups allows us to bring the most advanced helmet platforms in the Schutt F7 series and the VICIS Zero2 series to market at highly competitive dealer pricing. This ensures our dealer partners can offer best-in-class protection with healthier margins than in the past, regardless of whether they are part of a buying group.

Beyond product innovation, we continuously improve our processes — streamlining the order process, establishing quick turn stock inventory, production flexibility and delivery timelines — to help dealers manage inventory more efficiently. Together, these innovations help our dealers grow and compete effectively in today’s environment.

How is your organization helping develop the next generation of industry leaders?

We are intentional about developing the next generation by bringing in talented individuals with the right mix of experience, curiosity and long-term potential. We start them in roles that allow them to learn the business from the ground up and gain a deep understanding of this unique industry.

From there, we prioritize promoting from within to build continuity and preserve institutional knowledge. Our emerging leaders work side-by-side with experienced team members, benefiting from hands-on mentorship and the decades of insight that exist within our organization.

This is a deliberate, thoughtful approach that ensures we are preparing people who can carry Certor Sports forward with confidence, expertise and a strong foundation.

What keeps you optimistic about the future of this industry?

What keeps us optimistic is the continued alignment around what truly matters — the game, the athletes and the commitment to elevating how products reach the field. Across the industry, in respect to football, there is a renewed focus on rules, safety, player development and stronger collaboration between manufacturers and dealers.

When all these elements move in the same direction, manufacturers have a clear blueprint for creating

products that meet the evolving needs of athletes, coaches and programs. This unified effort gives us confidence that the industry is not only progressing, but doing so in a way that strengthens the sport and supports everyone who depends on it.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The Conference strengthens industry collaboration by bringing manufacturers and dealers together at the same table. It creates an environment where we can have open conversations with the people who walk our products into coaches’ offices every day.

These discussions help us better understand each other’s realities: why dealers operate the way they do, why manufacturers make certain decisions and where adjustments on either side can improve the overall experience for athletes and programs to elevate our collective performance. It’s a place where the industry becomes better than it was yesterday, together.

SILVER SUPPORTER

For more than 45 years, OPTO has helped brands and retailers create flexible, high-impact store environments through modular fixture systems and custom display solutions. Based in the Chicago area, we combine design, engineering, manufacturing and project management to support everything from quick-turn programs to large-scale national rollouts. Our work spans a wide range of retail categories and is rooted in helping customers adapt to changing merchandising needs, strengthen brand presentation and make better use of every square foot. That focus continues to guide how we serve the industry today.

What innovative products or processes do you have to help retailers and dealers grow their business in today’s environment?

At OPTO, we help retailers grow by combining modular fixture systems with custom display capabilities that make stores more flexible, more efficient and more engaging for shoppers. Our product portfolio spans wall systems, feature fixtures, counters, tables, mobile units, pop-up displays, accessories and integrated lighting, giving retailers and brands the ability to tailor solutions by category, footprint, and budget. What makes that especially valuable today is speed and adaptability. We deliver quick lead times on standard solutions. Our modular components can be reconfigured as merchandising needs evolve. We also support custom programs through rapid

prototyping, project management and U.S.-based design, engineering and manufacturing.

How is your organization helping develop the next generation of industry leaders?

We believe future leaders are developed by being exposed to real collaboration, real problem-solving and high standards early in their careers. Our culture is built around design thinking, engineering partnership, manufacturing expertise and client service, which gives emerging professionals the chance to learn how great retail environments come together from concept through execution. OPTO also supports PAVE Global and its mission around Planning and Visual Education, helping encourage the next generation of talent entering the retail design and visual merchandising fields. Through student engagement, industry connections and support for career pathways, that work helps young professionals build confidence and grow into future leaders. What keeps you optimistic about the future of this industry?

What keeps us optimistic is that physical retail continues to matter when it delivers a memorable brand experience. Retailers still need environments that can tell a story, respond to changing merchandise assortments, and create reasons for customers to explore and buy. We continue to see strong momentum in solutions like integrated lighting, modular reconfiguration and storewithin-a-store concepts that help retailers maximize every square foot while creating more dynamic shopping experiences. That ability to adapt quickly while still delivering a strong brand presentation is what gives this industry long-term strength.

How does the NSGA Leadership Conference help strengthen collaboration across the industry?

The NSGA Leadership Conference creates valuable space for manufacturers, retailers, brands, and service partners to step back from day-to-day activity and focus on the bigger picture together. Events like this strengthen collaboration by encouraging open conversation, relationship building, and the exchange of ideas across different parts of the industry. For OPTO, that kind of setting is important because the best retail outcomes happen when partners share insights, align on evolving consumer expectations and work together on practical solutions that help the entire industry move forward.

ASSOCIATION NOW

Remembering Conny Klimenko

Continued from page 10

He also coined the term “TOWABLES” to describe the category of inflatable tubes and structures used for that purpose. His creations verifiably number well over 500.

His 1987 introduction of the Ski Bob towable may stand as his single greatest product achievement. Klimenko had projected selling 4,000 units in its first year; Sevylor sold 120,000. The Ski Bob ignited the towable craze across the United States and is widely regarded as the grandfather of the modern towable industry. Over the decades that followed, Klimenko continued to expand Sevylor’s catalog with inflatable solar-heated hot tubs, fishing boats, kayaks, dinghies, pool floats

and furniture, snow products, the first inflatable Stand Up Paddle Board (ISUP) in 2006 and dozens of other innovations, including an inflatable bikini that was featured in the Sports Illustrated ™ annual swimsuit edition.

Following the sale of Sevylor USA to National Ventures in September 2003, Klimenko continued as President & CEO of the newly restructured Sevylor, Inc. He remained there until 2007 when Sevylor was sold again, this time to a very large conglomerate, which prompted Conny’s retirement from corporate life. He continued to work on developing products and consulting others in the field until shortly before his passing.

Klimenko’s personal story was as extraordinary as his professional one. In 1945, his father Peter was captured by

CONFERENCE NOW

Trailblazing Christine Brennan

Continued from page 23

As an example, look no further than this past February’s Olympic Games. Sometimes a media person can break a story in the oddest of places.

“I did that with the renaming of the Ice House to the Winter House in Milan,” Brennan said. “I broke that story from the United Polaris Lounge before I even got on my flight to Milan at Dulles Airport in Washington. I was able to break that news because of concerns over the word ‘Ice’ being misconstrued in Italy. That was a big story, and I broke that.

“I was able to put that right on Twitter, and USA Today was able to retweet it and put it on Instagram and everything. The story is just churning and churning and churning. It’s the most delightful thing to see the numbers — how many people are reading and seeing the news and are able to see it immediately versus waiting for a newspaper to hit your porch in the old

days, and also that I can see it. When I was breaking all those stories covering the NFL, I would get the Washington Post, and I could hold the paper in my hand, or USA Today later, I could hold it in my hand, but I didn’t see people reacting to it because they would be getting it at their front door. Now you can do that.”

For Brennan, it’s all part of a brave new world, one that she is more than happy to continue influencing as a groundbreaker and story breaker.

“I love it,” she said. “I hate the negativity of it (social media). That’s OK, too. Bring it on. I’m never going to stop my mentions. I’m never, ever going to pull my punches. I love it, and I’ve embraced it. It’s just a delight for a journalist to break news on social media and to put stuff out there so fast. You don’t have to wait for the morning paper. You can do it right away. I’m absolutely delighted to have that in the midst of my career in a major way. The Olympics is Exhibit A

Soviet troops, went missing and was presumed dead for decades. Conny only saw him again after 45 years — in August 1990, when through distant relatives, he located his father living in Lutsk, Ukraine. In a gesture that made international headlines, Klimenko negotiated directly with local authorities, trading two large above-ground swimming pools for a private apartment for his father. The story ran under the headline “American Businessman Finds Father After 45 Years, Swaps 2 Pools for an Apartment.” His father Peter passed away in 1992 at the age of 96.

Conny is survived by Hilda, his wife of 65 years, and sons Fred and Peter. A small private memorial service was held for immediate family and a few friends near his home in Santa Monica on April 3, 2026.

of how I use it, and I love it. I’ve totally adapted and embraced it.

“Some of the awfulness out there, especially for young athletes to have to deal with, that’s terrible. I don’t love that. But in terms of the ability to break news and put your news, your breaking news, your columns, whatever you’ve got, out as quickly as possible, that’s a wonderful development. I’m so glad I’m still doing this, in the prime of my career, to be able to do that and have those options and have that literally at my fingertips with my phone.”

BRUCE MILES

Bruce Miles covered the Chicago Cubs for the Daily Herald in suburban Chicago from 1998–2019. He has continued working as a freelance writer, with Athletes Unlimited and NHL.com. This is his 10th piece for NSGA NOW.

SERIOUS COMPETITION DESERVES SERIOUS EQUIPMENT.

Whetherthat’sindoorsoroutdoors,wedeliverthe maximuminsafety,performance,anddurabilityatthe highestcompetitionlevels.Becausebuildingasuccessful programstartswithathleticequipmentcoachescantrust.

HISTORY MADE. A NEW ERA HAS BEGUN.

The first‑ever sanctioned Collegiate Women’s Wrestling Championships have reshaped the sport and team dealers are helping carry that momentum into every room in the country.

At Cliff Keen, we’ve backed women’s wrestling from the start, standing with the athletes and the dealers who outfit them for success. To every competitor who took the mat and helped shape this moment—congratulations. The future is here, and together, we’re driving it forward.

RULES NEWS

SOCKS, MOUTH

PROTECTORS IN 2026 – 27 HIGH SCHOOL SOCCER RULE CHANGES

Clarifications for uniform and equipment rules were among the rule changes approved in high school soccer for the 2026–27 school year by the National Federation of State High School Associations (NFHS).

In Rule 4-1-4c, the word “dark” was added to clarify that the home team must wear socks that contrast with the away team’s solid white socks. In Rule 4-2-7, subsections ‘d’ and ‘e’ were added to clarify that mouth protectors, if worn by players, should not serve any function other than to protect the teeth or mouth. Additions were also made to Rule 4-2-11 a-c, stating that no athlete participating in a match is permitted to wear any type of audio or video device to record, transmit or livestream, aligning with other NFHS rules books. State associations may further restrict electronic devices.

MINIMIZING INJURY RISK

FOCUS OF HIGH SCHOOL GIRLS GYMNASTICS 2026–27 RULES CHANGES

A focus on minimizing risk of injury highlighted the 15 rules changes approved in high school girls gymnastics playing rules — most of which will take effect with the 2026–27 season.

The NFHS Girls Gymnastics Rules Committee also addressed rules related to equipment failure, dismounts, matting and acro passes on floor exercise. All changes recommended by the committee subsequently were approved by the NFHS Board of Directors.

Rules approved that addressed risk minimization include 3-1-2e, which

allows the use of a softer foam skill cushion during both warm-ups and competition; 6-3-1h, which adds a new requirement that the vault take-off must be from two feet; 7-1-2a, which specifies the length of the working and dismount areas on the uneven bars; and 8-1-2g, which requires the dismount landing area on the balance beam to be padded.

The new language in 8-1-2g states that the “balance beam dismount area, on both ends of the beam, must include a minimum of 4 feet by 4 feet of padding extending out from both sides of the dismount matting between the end of the matting under the beam and the dismount matting. To prevent this matting from slipping, it shall be taped to the floor. The matting may consist of panel mats, carpet-bonded foam or similar materials.

NCAA WOMEN’S SPORTS PARTICIPATION SETS RECORD

Women’s participation in NCAA sports has reached a record high. So has women’s influence in leadership across college athletics.

During the 2024–25 academic year — the latest NCAA Sports Sponsorship and Participation data available — 242,341 student-athletes competed across NCAA women’s championship and emerging sports, marking a 14% increase over the past decade. Growth is evident in all three divisions, reinforcing the continued momentum of women’s sports nationwide.

At the same time, representation of women in key leadership positions, including athletics directors, head coaches and college presidents, continues to trend upward, signaling progress both on the field and in decision-making roles.

NCAA DIVISION I FOOTBALL PROPOSES UNIFORM CHANGE FOR 2026

The NCAA Division I Football Rules Subcommittee proposed that players wear leg coverings from the top of their shoes to the bottom of their pants starting with the 2026 season.

Players would have to wear the same covering style and colors for that particular game. Players out of compliance with the rule would have to leave the game for at least one down and correct the issue. A team would receive a warning for the first offense.

If a team has a second offense under this proposal, the offending team would be given a 5-yard penalty. Any subsequent violations of the rule would result in a 15-yard penalty.

OTHER NEWS

STAHLS’ LAUNCHES LIQUID 3D™ DIMENSIONAL LOGOS ON DEMAND

STAHLS’ has launched LIQUID 3D™ directly on stahls.com. The patent-pending 3D dimensional emblem technology was originally available through STAHLS’ Fulfill Engine™ and is now accessible for more decorators ready to unlock new headwear opportunities.

Unlike traditional rubber patches or raised ink effects, LIQUID 3D™ uses a proprietary textile-based fabrication process that integrates high-definition printing with advanced adhesive technology. The result is a premium emblem that is bold, durable and distinctly dimensional.

STAHLS’ is a longtime member and sponsor of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.

Continued on page 61

Take the guesswork out of field marking with USSC RoboPAINT™ and the PaintMaster™ Pro. Designed for autonomous performance, the PaintMaster Pro delivers centimeter-level accuracy, painting crisp lines, numbers, and logos with zero manual labor. Paired with USSC’s high-performance RoboPAINT, you get brighter, longer-lasting results while reducing paint usage and labor costs. From high schools to professional stadiums, it’s the smarter, faster way to create game-ready fields every time.

NEWS NOW

Continued from page 59

CHIPPLY UNVEILS CHIPPLY ONE

Chipply announced the launch of Chipply One, introducing a complete business solution built from the beginning as a single unified system.

Chipply One gives customers a seamless, end-to-end experience. It builds on Chipply’s core online store platform, extending proven features and vendor integrations to help users operate every aspect of their business, from sales to fulfillment.

Chipply is a member and supporter of NSGA.

ESCALADE PROMOTES

GRIFFIN TO FULL-TIME CEO, PRESIDENT

The Board of Directors of Escalade announced the appointment of Patrick J. Griffin as full-time Chief Executive Officer and President effective March 5, 2026. Griffin had been serving as interim CEO and President.

REI NAMES WALDMANN CHIEF COMMERCIAL OFFICER

Specialty outdoor retailer REI Co-op announced Kim Waldmann has joined the company as its new chief commercial officer, effective March 9, 2026. In this

role, Waldmann will unite key elements of REI’s commercial ecosystem across stores, e-commerce and operations to strengthen how the co-op shows up for its member-owners and customers.

REI is a long-time member of NSGA. REI Former President & CEO Wally Smith is a member of the Sporting Goods Industry Hall of Fame.

STAHLS’ FULFILL ENGINE™ LAUNCHES DYE SUBLIMATION WITH VAPOR APPAREL INTEGRATION

STAHLS’ Fulfill Engine™ is expanding its network fulfillment capabilities with the addition of dye sublimation for apparel, launching in partnership with Vapor Apparel.

The addition introduces spot sublimation decoration for performance garments, expanding Fulfill Engine’s digital print capabilities and enabling vibrant, full-color decoration on 100% polyester apparel.

TRANSFER EXPRESS LAUNCHES TXP SUCCESS KIT

Transfer Express has introduced the TXP Success Kit, a comprehensive resource designed to help apparel decorators start strong, sell confidently, and grow their custom apparel business.

The TXP Success Kit brings together the most valuable tools from previous marketing and application kits into one streamlined package. Designed for both new decorators and growing shops, the kit provides the samples, tools, and resources needed to confidently market, sell, and apply custom heat transfers.

Also, TXP is helping apparel decorators rethink their transfer quality with the launch of its new “Break Up With Bad Transfers” campaign, featuring a $100 product credit for those ready to try something better.

The Advertising Specialty Institute (ASI) announced that Ashish Mittal was named Chief Executive Officer, effective April 1. Mittal succeeds ASI President and CEO Timothy M. Andrews, who is retiring from the company March 31 after 23 years leading ASI.

Mittal will assume operational leadership of ASI as the Cohn family continues its long-term stewardship of the business. Third-generation siblings Matthew Cohn and Stephanie Cohn Schaeffer now serve as co-chairs of the ASI board, while longtime Chairman Norman Cohn transitions to the role of chairman emeritus.

ACADEMY SPORTS + OUTDOORS LAUNCHES NEW TIERED REWARDS AND ENHANCED LOYALTY PROGRAM

Academy Sports + Outdoors (Academy) announced the national rollout of the new myAcademy Rewards Mastercard® Credit Card and enhanced myAcademy Rewards program, part of a reimagined payments and loyalty portfolio developed in partnership with Bread Financial. The refreshed myAcademy Rewards program delivers value to every member whether they shop in-store, online, or on the Academy app.

Academy Sports + Outdoors is a member of NSGA. The late Arthur Gochman, founder of Academy Sports + Outdoors, is a member of the Sporting Goods Industry Hall of Fame.

on page

ASI NAMES MITTAL NEW CEO

NEWS NOW

Continued from page 61

RIDDELL INTRODUCES YOUTH FOOTBALL HELMET LINE

Riddell, the industry leader in football helmet technology and sports protection innovation, unveiled the Riddell ND6 line of youth football helmets. Helmets in the ND6 line produced for the 2026 football season meet the new ND006 youth helmet performance standard established by the National Operating Committee on Standards for Athletic Equipment (NOCSAE), ahead of the standard’s effective date of September 1, 2027. The ND6 name originates from the ND006 standard, which introduces updated performance requirements recommended by NOCSAE specifically for youth athletes. NOCSAE develops and publishes performance standards for football helmets and related equipment used across the sport.

HELMET HEAD LAUNCHES ANTI-ACNE SPORTS PATCH

Helmet Head launched its Anti-Acne Sports Patch, which is designed to help athletes prevent breakouts caused by helmets and sports equipment. The patch targets Acne Mechanica, a type of acne often caused by heat, friction, pressure and sweat created by gear such as helmets, chin straps and protective pads.

Common among athletes in sports including football, hockey, lacrosse, cycling and baseball, Acne Mechanica develops when sweat and bacteria become trapped between the skin and equipment during training and competition. The patch creates a breathable, moisture-locking barrier between the skin and gear, helping reduce irritation while supporting healthier skin.

MARUCCI, VICTUS EXPAND PARTNERSHIP WITH AXE BAT

Marucci and Victus, the Official Bats of Major League Baseball, announced a multi-year agreement with Axe Bat to expand the availability of Axe Handle Technology™ across their wood bat product lines.

The agreement builds on Victus’ existing relationship with Axe Bat at the Major League level and marks a significant step in bringing performance-driven bat innovations to a broader population of players. Under the expanded partnership, both Marucci and Victus will offer Axe Handle Technology™ across select wood bat models for professional, collegiate and amateur athletes.

WOMEN IN SPORTS CAMPAIGN LAUNCHES NATIONALLY

Riddell is a member of NSGA. Founder John T. Riddell is a member of the Sporting Goods Industry Hall of Fame.

WINTERSTEIGER ANNOUNCES ACQUISITION

OF QBL

Wintersteiger has acquired QBL, a prominent provider of storage and drying systems for the sports industry, in a move that significantly expands its capabilities to serve resorts, sports facilities and ski areas across the North American market.

The acquisition, set to officially take effect in North America on January 1, 2027, positions Wintersteiger to deliver a full suite of storage solutions tailored to the needs of the hospitality and ski industry.

Wintersteiger is a member of the NSSRA.

ON CO-FOUNDERS TO LEAD NEXT CHAPTER OF GROWTH AS CO-CEOS

On Holding AG, the Swiss-based athletic shoe and performance sportswear company, has announced an update to its organizational structure as the company prepares to enter its next growth phase. Designed to even more closely connect founder-led strategic intent with execution, the updated model ensures On remains agile and decisive while continuing to scale. To drive the next phase of global expansion, co-founders David Allemann and Caspar Coppetti will serve as CoCEOs. Scott Maguire is promoted to President & COO. Following a successful 13-year tenure at On, Martin Hoffmann has chosen to step down as CEO.

Mediaplanet announced the launch of Women in Sports, a national campaign debuting within USA Today and online, bringing together an influential coalition of athletes, journalists, universities, brands and advocacy organizations committed to advancing equity, visibility, and opportunity for women in sports.

As women’s sports continue to experience unprecedented growth in viewership, investment and participation, the campaign highlights the leaders and organizations driving this cultural shift. Through expert insights, athlete perspectives and institutional leadership, Women in Sports explores how representation, leadership, media visibility, and youth development are shaping the next generation of athletes and sports professionals.

Continued on page 65

NEWS NOW

Continued from page 63

STAHLS’ TAKES HEAT PRESS PRO DAY ON TOUR

STAHLS’ is taking its highly successful Heat Press Pro Day on the road with Heat Press Pro Day on Tour, a traveling, hands-on education experience designed to help decorators, entrepreneurs and print professionals grow smarter and more profitable with heat printing.

Heat Press Pro Day on Tour delivers in-person, half-day workshops hosted in key markets across the United States, giving attendees direct access to STAHLS’ education team, real equipment, and proven production strategies. Designed for both new and experienced decorators, each stop offers practical training focused on improving efficiency, expanding product offerings, and increasing margins through modern heat printing techniques.

CHAMPRO ANNOUNCES SPRING 2026 GRANT RECIPIENTS

Affordability can make or break whether a child continues to play their beloved sport. Thanks to CHAMPRO’s Teamwork Grant Program, eight youth sports organizations across the country can now help ease the financial burden on families this spring.

CHAMPRO established the Teamwork Grant Program in 2023 to bolster youth sports organizations that might otherwise lack sufficient funding.

PRO PADEL LEAGUE ANNOUNCES CLOSING OF SERIES A FUNDING ROUND

The Pro Padel League (PPL), the top professional padel league with 10 teams across the United States, Canada, and Mexico, announced the closing of a $15 million Series A funding round led by Charlotte Hornets Co-Chairman & Governor Rick Schnall.

The new funding will be used to support the next phase of the league’s growth, with a focus on team infrastructure, player development across all levels of the sport, and executing world-class PPL events throughout North America.

NAIA RENEWS SOCCER BALL PARTNERSHIP WITH SELECT

The National Association of Intercollegiate Athletics (NAIA) has renewed a partnership agreement with SELECT Sport as the Official Soccer Ball of the NAIA that will run through December 2030.

Through the renewed agreement, SELECT Sport will continue to provide the official match ball for NAIA men’s and women’s soccer regular-season play and national championship competition.

BIG SOUTH CONFERENCE ADDS WOMEN’S FLAG FOOTBALL

starting with the 2027–28 academic year, it was announced by Big South Commissioner Sherika A. Montgomery. Flag football was added to the NCAA’s Emerging Sports for Women program on Jan. 16, 2026 and the Big South is the first Division I multi-sport conference to sponsor the sport.

CCM HOCKEY, BARBIE LAUNCH HOCKEY GEAR COLLECTION

CCM Hockey and Mattel announced an all-new Barbie® x CCM Collection. This partnership introduces a first-of-itskind line of hockey gear and apparel designed to foster inclusivity, inviting a new generation of girls and athletes to see themselves in the sport.

Designed to make the game of hockey feel more inclusive, vibrant and expressive, the Barbie x CCM line fuses CCM’s engineering and design with the signature Barbie aesthetic and iconic hues.

CHAMPRO is a member and supporter of NSGA. Founder and CEO Bill Hunt is a member of the Sporting Goods Industry Hall of Fame.

The Big South Conference Council of Chief Executive Officers approved the addition of women’s flag football

For the latest news and a deeper look at the stories featured in this issue, visit the News section by scanning QR code or go to nsga.org/news/ or check out the NSGA Scoreboard sent out weekly.

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MEMBER SPOTLIGHT NOW

GIVE ME 5 WITH JAYSON RISHLING

Co-Owner, BS THE BOARD SHOP | Lake Geneva, Wisconsin

1

TURNING A PASSION INTO A PROFESSION

I started the shop back in May of 2003. I was a competitive mogul skier and water skier and have always been very passionate about the water/snow sports industries. It’s something I’ve always wanted to be around, so I decided to start up BS The Board Shop. The store was primarily started as just a water-sports store and after the first year, grew into a full-season shop. Hands down, the best part of being involved with this type of industry is that we get to do something fun every day that pertains to “work.” I met my wife (Megan) a few years later in 2005 and she has been involved ever since.

2

SKI CLIMATES IN SOUTHERN WISCONSIN

The 2025-2026 season was great. It’s always good when there is snow on the ground for the beginning of the season. The stoke is high! I know there are a few areas in the USA that didn’t have the greatest snow this season but one thing I’ve learned over the years is that you can’t control the weather. There’s a few ski hills close by the shop in Lake Geneva, Wisconsin that do a great job of making snow. Alpine Valley, in particular, seems to push the envelope and open as soon as possible. They have a really great following and that impacts us directly. Summertime is really fun as this area offers many different lakes to get out on. We specialize in watersports gear such as wakeboarding, skiing, surfing, stand up paddle boarding, etc. All summer long our staff is on the water daily. This is truly what we love to do!

3

4 SERVICE FOR SUCCESS

Hands down it is our customer service to retain those great customers of ours. Without the local customers, a retail store wouldn’t work. We can’t thank enough those consistent, loyal and great customers that we have. Being a retail brick-and-mortar store, those customers are our backbone. We also try to keep up with the changing trends and offer the latest/greatest new gear on the market.

ENCOURAGING MORE PARTICIPATION

We have a few programs set up for that new skier/snowboarder. We offer a season rental which is great for a customer since they don’t have to commit to the price tag of buying new gear. They can get and keep a rental setup from us for the whole season at a fraction of the cost and there is no waiting in ski area rental lines either! We also offer a buyback program. If the customer wanted to purchase new gear, we would buy it back and that money goes to a credit to roll into new/ larger/upgraded gear on their next purchase.

Along with the in-store programs, we consistently sponsor up-and-coming skiers, snowboarders, etc. in addition to sponsoring local contests. We love to see people pushing the sport and we’ll support that as much as we can.

5 BENEFITS OF NSSRA MEMBERSHIP

The best part of being a member of the National Ski & Snowboard Retailers Association (NSSRA) is the camaraderie of being involved and associated with all of the other stores. You get a great feel on how the season is going/should be going, etc.