NSGA NOW January-Feburary 2019

A PUBLICATION OF THE NATIONAL SPORTING GOODS ASSOCIATION

Volume 7 | No. 1 | January/February 2019

REGISTER NOW FOR THE 2019 CONFERENCE & SUMMIT

NSGA Launches Verified Independent Dealer Program Changing Demographics Effect on Hockey

MOISTURE is the ENEMY

TABLE OF CONTENTS

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The Science of Keeping Skin Dry OUTER FABRIC LAYER DRYMAX FIBERS SKIN

(SWEAT)

Our self-contained moisture management system uses Super Hydrophobic drymax fibers against the skin to transfer moisture away from the skin to the outer Hydrophilic layer.

CONFERENCE NOW The Benefits of Attending the 2019 Management Conference & Team Dealer Summit; Conference Registration Form

4

CEO NOW

5

PARTICIPATION NOW

8

INSIGHTS NOW

14

Reviewing the Start of the 2018 Holiday Shopping Season

SPONSORED CONTENT NOW 2018 Innovations Arena Exhibitor RAD on the Benefits

ASSOCIATION NOW Nominate Candidates for the Class of 2020 Sporting Goods Industry Hall of Fame

SOCKS . ACCESSORIES . APPAREL

@drymaxsocks

NHL Examines Impact of Changing Demographics on Hockey

of Recovery Products

16

844/239-2555 drymaxsports.com

NSGA Assists the Independent Dealer

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LOCKER ROOM NOW US Lacrosse to Adopt NOCSAE Chest Protection Standard in 2021; New Balance Names Joe Preston as New CEO

Josh Ellsworth, Vice President of Sales, Dealer Channel for Stahls’, leads a session at the 2018 Management Conference & Team Dealer Summit.

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INDUSTRY NOW NSGA Launches Verified Independent Dealer Program NSGA NOW ®

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CEO NOW

PARTICIPATION NOW

Shifting Demographics and the Future of Hockey and the NHL

It is not a secret that many independently owned sporting goods retailers and dealers have been under siege over the last several years.

NSGA OFFICERS

Consumers turn to the internet, thinking it’s a better option for their purchases. The labor market is increasingly tight.

Manufacturers try to go directly to the consumer and narrow their distribution of products.

Chairman of the Board David Labbe

Kittery Trading Post, Kittery, ME

Treasurer/Chairman-Elect Cathy Pryor

Hibbett Sports, Birmingham, AL

Past Chairman Randy Nill

Nill Bros. Sporting Goods, Kansas City, KS

BOARD OF DIRECTORS Kevin Bezanson

Cleve’s Source for Sports, Halifax, Nova Scotia, Canada

Pat Donnelley

Donnelley Sports, Twin Falls, ID

Rhett Johnson

Johnson-Lambe Co., Raleigh, NC

Greg Miller

Universal Athletic, Bozeman, MT

Jeff Miller

Scholastic Sports Sales, Ltd., Manlius, NY

John Oehler

Dunham’s Sports, Troy, MI

Jerry Williams

Schuylkill Valley Sports, Pottstown, PA

NSGA TEAM LEADERS Matt Carlson

President & CEO

Marty Maciaszek

Director, Team Dealer Division and HDA

Julie Pitts

Director, Business Development and Research

Larry Weindruch

Director, Public Affairs

Dan Wiersma

Chief Financial Officer

Those are a few of the biggest challenges independent retailers and dealers face. The effects are evident throughout the industry as struggling businesses consolidate or close their doors entirely. Our colleagues at NSGA’s benchmark associations, the American Booksellers Association and the North American Retail Hardware Association, echo those concerns, but none of us is throwing in the towel!

We always search for ways to help our core members in their ongoing battle to succeed.

Our new “Verified Independent Dealer Program” hits the bullseye. The idea for the program was sparked by a group of NSGA-member team dealers who wanted to emphasize how their experience, knowledge and service differentiates them from their competition.

Getting the public to understand the importance of working with a quality independent dealer is one of the critical components to the NSGA Verified Independent Dealer Program. NSGA will assist Verified Dealers by sharing and explaining what it means to be part of this program with their current and potential customers.

The details about the criteria for the MVP and All-Star categories of the NSGA Verified Independent Dealer Program, along with applications and other important information, can be found at www.nsga.org/verified. You can also read more about it on page 22 of this edition of NSGA NOW. We encourage team dealers, full-line retailers and specialty retailers involved in hockey, skiing, running and other sports to apply.

Another benefit of the NSGA Verified Independent Dealer Program will be programming for the group at the 55th Annual Management Conference & 21st Annual Team Dealer Summit. This will be an excellent opportunity for verified dealers to get together and share ideas and concerns with their peers.

The Management Conference & Team Dealer Summit held May 19-21 in Braselton, Georgia, is right around the corner. Some of the best aspects of the sporting goods industry’s premier event are illustrated on page 11 of this issue. Register now by completing the form in the magazine, or, online at www.nsga.org/events.

We hope everyone had a happy holiday season with family and friends and that you closed out 2018 on a high note. Don’t forget that NSGA is here to support you in making 2019 even better! Fight the good fight!

The National Hockey League and the Congressional Hockey Caucus hosted an event on October 17, 2018 in Washington D.C. to highlight NHL’s work with the Brookings Institution to analyze the demographic shifts in the United States and how that will impact the future of the league. A representative for the National Sporting Goods Association and Hockey Dealers Association attended the meeting, here is a recap as well as a synopsis of the NHL policy report.

Featured Speakers • • •

Congresswoman Eleanor Holmes Norton; Delegate, The District of Columbia Kim Davis; EVP, Social Impact, Growth Initiatives and Legislative Affairs, NHL William Frey; Senior Fellow, The Brookings Institution

Meeting Recap Congresswoman Norton kicked off the session with a few short remarks about the importance of diversity in the sport and recognizing the existing diversity. She highlighted the longevity of the Fort Dupont Ice Arena, which since 1987 has been the host of what is now the oldest minority ice hockey club in the nation. The Ice Arena will be moving to a new $20 million facility thanks to funding from the District and the Friends of Dupont Ice

Best regards,

HOCKEY DEMOGRAPHICS

Matt Carlson | President & CEO

NSGA NOW® (ISSN 1045-2087) is published bi-monthly for members of the National Sporting Goods Association, 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056-6035; Phone: (847) 296-NSGA (6742); Fax: (847) 391-9827. Subscription price of $50 per year is included in membership fee. Non-member subscription information available from publisher. Periodical postage paid at Mount Prospect, IL 60056 and additional mailing offices. POSTMASTER: Send address changes to NSGA NOW,® 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056-6035. © by NSGA 2019. Printed in the USA.

YEAR

TOTAL PARTICIPATION

AGES 18-35

2013

3.5 million

1.4 million

2014

3.4 million

1.4 million

2015

3.3 million

1.3 million

2016

3.4 million

1.3 million

2017

3.3 million

1.2 million

Arena, a nonprofit that has supported the arena for over 20 years.

Frey presented his findings regarding the demographic shifts happening in the country. The millennial generation is more diverse than the immediately older and younger generations. As the soon-to-be dominant economic generation, the changes happening within society will continue to accelerate and hockey needs to keep pace.

Whites are the only race dying at a faster than birth rate.

Individuals identifying as two or more races are growing at a 200% rate. The health and sustainability of the sport will depend on its leaders effectively designing and implementing a culture of inclusion and acceptance.

Finally, Davis presented from the NHL’s perspective on growing diversity. She talked about how the sport is actively working to embrace millennials and to accurately portray a sport that has more minority players currently than at any prior point. They are planning to make significant efforts to capitalize on the fact that a third of NHL’s franchises are in states where racial and ethnic minorities now make up more than half the millennial population.

Twenty-four of the largest 100 metropolitan areas in the US have minority white populations. This population has a large economic impact. For example, Hispanic buying power is larger than the GDP of Mexico and AfricanAmerican buying power will reach $1.5 trillion in 2021.

She concluded by highlighting the importance of engaging tomorrow’s parents on the importance of youth play. It is important that the NHL and its partners are educating and engaging current players, coaches, parents, and leaders in creating a community with a mindset towards greater diversity.

Continued on Page 6

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NSGA NOW ®

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PARTICIPATION NOW Continued from Page 5

Highlights of the NHL Policy Brief The NHL recently celebrated its centennial and diversity may become the game’s defining characteristic of the next 100 years. Sometime after 2040, there will be no racial majority in the United States. The 2020 U.S. Census is expected to show that two-fifths of the nation’s population identifies with a racial group which is not white.

The NHL is the most international of America’s four major professional leagues, with the largest percentage of players from outside North America. Hockey still has a perception as “not for some” and “only for others” but it is more important than ever that hockey and its leaders focus on the anticipated demographic and cultural changes.

Since the NHL’s first season in 1917, players have come from 42 different countries. Today’s active NHL players were born in 20 different countries. The first black player to compete in the NHL was Willie O’Ree in 1958. Slava Fetisov broke the barriers for Russian athletes in 1989 and Manon Rheaume became the first female to sign and play with an NHL team in 1992 when she briefly appeared in preseason games for the Tampa Bay Lightning.

Now more players of color than ever are playing hockey.

Auston Matthews, a 20-year-old Mexican American, has become one of the sport’s biggest stars. Toronto-born P.K. Subban, whose parents were born in Jamaica, became the first black player to win an individual award with the Norris Trophy in 2012-13.

America’s millennial generation (75 million) is the most diverse in American history (44 percent minority). Hockey organization leaders will need to capture the millennials to show them a unified message that “hockey is for everyone.”

Nearly one-third of NHL franchises are in U.S. states where racial and ethnic minorities make up more than half of the millennial population. The belief that minorities in the U.S. don’t have the financial capability to spend discretionary income in hockey – as a participant or a fan 6 | NSGA NOW ®

January/February 2019

– is incorrect. U.S. total buying power is at $13.9 trillion in 2016 and is predicted to reach $16.6 trillion in 2021, with minority groups making the fastest gains, according to the Multicultural Economy Report from the University of Georgia Terry College of Business. U.S. Hispanic buying power is larger than the gross domestic product of Mexico, African-American buying power will increase to $1.5 trillion by 2021 and the combined buying power of blacks, Asians and Native Americans has increased 138 percent since 2000.

A significant shift in the labor force-age population will affect the activities millennial parents offer to their children. Hockey is a sport which typically is generationally shared but it will need an intentional effort to introduce the value of the game to parents who may not have played as children. Youth inactivity is also a problem with nearly one-third of children and teens being considered overweight or obese, according to the Journal of the American Medical Association. According to participation data by the National Sporting Goods Association, the number of kids who play team sports declined from 49 percent in 2012 to 45 percent in 2017.

These are some of the challenges for hockey organizations as they develop communications and set up youth programming. There are strategic opportunities to promote further growth.

Cultural competency education to engage current players, coaches, parents, officials and organizational leaders to better understand cultural identities and differences will be vital. The key is to make hockey more welcoming and accommodating for all – which goes along with the NHL’s “Declaration of Principles” developed in 2017.

Youth hockey organizations also need to become more focused on promoting the values, life skills and character benefits of hockey. Participation in hockey has the opportunity to lead to improved academic achievement, increased self-esteem and a reduction in risky behavior and anxiety.

Another important opportunity is recognizing the power and potential of female participation. Youth

hockey participation in the U.S. is approximately 15 percent female. Women influence $7 trillion of annual U.S. spending and multi-cultural women – expected to increase from 40 percent of the current U.S. female population to 57 percent in 2060 – have an increasing influence on culture, business and buying power.

The future health of hockey will depend on the sport’s leaders implementing a culture resulting in these positive outcomes: Closer relationships and deeper engagements with a rapidly growing minority fan base Recruitment of a more diverse workforce in hockey, lending their perspectives to better serve new and existing customers and fans Recognized and respected leadership positions on natural cultural and social issues – including the youth play epidemic – and in communities across North America Effective engagement of more minorities in hockey participation, including a stronger ability to compete for top athletic talent of the future at the elite level

INSIGHTS NOW

CONFERENCE NOW

Reviewing the 2018 Holiday Shopping Season

By Nick Rigitano, NSGA Research & Information Manager

Dollar Sales Ranks for Sporting Goods Stores by Month 2008-2017

With another holiday season passed, NSGA has been keeping note of the 2018 holiday sales results released by multiple organizations.

(1=Highest, 12=Lowest)

The International Council of Shopping Centers (ICSC) announced that an estimated 151 million people visited a mall or shopping center over Thanksgiving Weekend.

ICSC also stated that retailers with both a physical and online presence captured 88 percent of spending on Thanksgiving and Black Friday.

According to the National Retail Federation, an estimated 89 million people shopped both online and in stores over Thanksgiving weekend, up nearly 40 percent from last year. This multichannel shopper segment accounted for 54 percent of total shoppers, more than the 21 percent who did in-store only shopping and the 25 percent who chose to only shop online (Figure 1).

The holiday season of November and December has historically led to a boost in sales for many retail organizations, including sporting goods stores. According

Percent of Thanksgiving Shoppers by Channel

DON’T MISS THIS Figure 2

to the US Census Bureau’s Monthly Retail Trade and Food Services report, the month of December has been the best month for sporting goods stores in terms of total sales during each of the last 10 years (Figure 2).

The month of August has seen the second-highest monthly sales for 9 of the last 10 years, likely driven by the back-to-school time period. The summer months of June and July have averaged out to be the third- and fourthhighest, respectively.

After that, the fifth- , sixth- , seventh- and eighth-highest months have varied from year-to-year between March, May, November and April. The months of September and October have been the ninth- and 10th-highest months, respectively. January and February have historically been the months with the lowest sales over the last 10 years.

Figure 1

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NSGA invites you and your team to attend the 55th Annual Management Conference & 21st Annual Team Dealer Summit, May 19-21, at the Château Élan Winery & Resort in Braselton, Georgia.

The NSGA Conference & Summit is the sporting goods industry’s premiere event comprised of networking, education, product showcases and a chance to relax. Invest in yourself, your staff and your business and plan to attend!

Networking: NSGA makes networking happen! Social receptions, meals and conference breaks provide attendees opportunities to gather and make valuable industry connections. NSGA also facilitates the popular Speed Networking session. Called “a very valuable afternoon,” Speed Networking consists of a series of face-to-face mini-meetings between a manufacturer and a distributor.

Education: Learn about hot topics in the sporting goods industry and ways to improve your business performance.

Training: Reward valued employees and emerging leaders the opportunity to experience a business event and meet peers in the industry. Educational sessions and networking opportunities help your staff and business grow!

Innovations Arena: What will be the next big thing?

Is there a brand offering something you did not know about? What is the special product that keeps your customers engaged? Meet manufacturer representatives and see new products in NSGA’s Innovations Arena.

Unwind: The Management Conference & Team Dealer Summit is not the typical conference! Experience the resort receptions and the annual golf tournament.

Spouses can register at a reduced rate and enjoy the event with you!

Register at nsga.org/conference

Continued on Page 10

NSGA NOW ®

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CONFERENCE NOW REGISTRATION FORM FORM REGISTRATION 55th Annual Management Conference & 21st Annual Team Dealer Summit

55th Management Conference & 21st Annual Team Dealer Summit May Annual 19-21, 2019 | Château Élan Winery & Resort, Braselton, Georgia May 19-21, 2019 | Château Élan Winery & Resort, Braselton, Georgia REGISTER TODAY REGISTER TODAY

ONLINE: NSGA.ORG/CONFERENCE FAX: (847) 391-9827 ONLINE: NSGA.ORG/CONFERENCE MAIL: National Sporting Goods Association 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056 FAX: (847) 391-9827 MAIL: National Sporting Goods Association 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056

REGISTRANT TYPE REGISTRANT TYPE

Retailer/Team Dealer/Sales Agent* Retailer/Team Dealer/Sales Agent*

EARLY BIRD UNTIL MARCH 15, 2019 EARLY BIRD UNTIL MARCH 15, 2019 NSGA Member: $995

NSGA Member: Non-Member: Non-Member: NSGA Member:

$995 $1,395 $1,395 $1,495

(847) 296-NSGA (6742) ext. 1280 (847) 296-NSGA (6742) ext. 1280 BOOK YOUR STAY BOOK YOUR STAY

NSGA.ORG/HOTEL | Phone: (678) 425-0900 Château Élan Winery| Phone: & Resort(678) 425-0900 NSGA.ORG/HOTEL 100 Rue Charlemagne, Château Élan Winery & Braselton, Resort GA 30517 100 Rue Charlemagne, Braselton, GA 30517

STANDARD MARCH 15-MAY 19, 2019 STANDARD MARCH 15-MAY 19, 2019 $1,095

NSGA Member: NSGA Member: Non-Member:

$1,095 $1,495 $1,495 $1,595

Non-Member: NSGA Member: Manufacturer/Wholesaler/B2B Service Provider* NSGA Member: $1,495 NSGA Member: $1,595 Non-Member: $2,095 Non-Member: $2,195 Manufacturer/Wholesaler/B2B Service Provider* Non-Member: $2,095 Non-Member: $2,195 Significant Other* $245 Significant Other* $245 Tuesday breakfast, Tuesday lunch, and NSGA *Registration includes: Sunday evening reception, Monday breakfast, Monday lunch, Monday afternoon reception, Sporting Goods Industry Hall ofevening Fame Dinner and Induction Ceremony.Monday lunch, Monday afternoon reception, Tuesday breakfast, Tuesday lunch, and NSGA *Registration includes: Sunday reception, Monday breakfast, Sporting Goods Industry Hall of Fame Dinner and Induction Ceremony.

Golf Tournament (May 21 | 12 PM) $145

Golf Tournament (May 21 | 12 PM)

$145

REGISTRANT 1 (PRIMARY CONTACT & COMPANY INFORMATION) REGISTRANT 1 (PRIMARY CONTACT & COMPANY INFORMATION)

Company Type (Select One) Company Type (Select One) Company Name Company Name Name

o Retailer o Team Dealer o Manufacturer o Wholesaler o Sales Agent o B2B Service Provider o Retailer o Team Dealer o Manufacturer o Wholesaler o Sales Agent o B2B Service Provider o I am a first time attendee o I am a first time attendee

Title

Title

Name Address Address City | State | Zip Todd Nicholson of BookingBug talks about competing with Amazon at the 2018 Management Conference.

Continued from Page 9

REGISTRATION IS OPEN!

Registration for the 55th Annual Management Conference & 21st Annual Team Dealer Summit is now open.

Register by March 15 for an early bird discount!

Register for the premier event in the sporting goods industry: Online – Go to nsga.org/conference and complete the on-line form.

FAX – Fill out the registration form on Pages 11 and 12 and FAX it to NSGA at (847) 391-9827 Mail – Fill out the registration form on Pages 11 and 12, tear it out and send it to: National Sporting Goods Association 1601 Feehanville Drive, Suite 300 Mount Prospect, IL 60056 If you have any questions about the Conference & Summit contact us at (847) 296-NSGA (6742).

We hope to see you May 19th in Braselton!

10 | NSGA NOW ®

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City | State | Zip Email

Phone

Email Significant Other (if applicable)

Phone

Significant (if applicable) Please let Other us know which of the following functions you will attend: Please us know which of the following functions you will attend: Speedlet Networking Yes No (Speed Networking is for retailers, team dealers, and manufacturers only)

o o Networking is for retailers, team dealers, and manufacturers only) o Yes o (RSVP is required to attend.)

Significant Other o Yes o No (RSVP is required to attend.) o N/A o Yes o NoNo (Speed Hall Fame Dinner Other o Yes No (RSVPN/A o No GolfofTournament ($145 per person) o Yes o Significant Other o Yes o NoNo (RSVP is required to attend.) Significant o Yes o o is required to attend.) o N/A Golf Tournament per information person) o Yes o No Publish business($145 contact in conference attendee list? o YesSignificant o NoOther o Yes o No o N/A Publish contactrestrictions information in conference attendee list? o Yes o No Please business indicate dietary Speed Networking Hall of Fame Dinner

Please indicate dietary restrictions REGISTRANT 2 (IF APPLICABLE)

REGISTRANT 2 (IF APPLICABLE) Name

Title

Name Email

Title

Phone

o I am a first time attendee o I am a first time attendee

Phone

Email Significant Other (if applicable) Please let Other us know which of the following functions you will attend: Significant (if applicable)

o o for retailers,Significant team dealers, manufacturers o Yes o (RSVP isNetworking required toisattend.)

Otherando Yes o No only) (RSVP is required to attend.) o N/A o Yes o NoNo (Speed Hall Fame Dinner Other o Yes Yes o No No (RSVP is required to attend.) o N/A GolfofTournament ($145 per person) o Yes o Significant Other o Yes o NoNo (RSVP is required to attend.) Significant o N/A Golf Tournament per information person) o Yes o No Publish business($145 contact in conference attendee list? o YesSignificant o No Other o Yes o No o N/A Publish contactrestrictions information in conference attendee list?

Please business indicate dietary o Yes o No Please us know which of the following functions you will attend: Speedlet Networking Yes No (Speed Networking is for retailers, team dealers, and manufacturers only) Speed Hall ofNetworking Fame Dinner

Please indicate dietary restrictions Page 1 of 2

Page 1 of 2

Continued on Page 12

CONFERENCE NOW Continued from Page 11

REGISTRATION FORM FORM REGISTRATION 55th Annual Management Conference & 21st Annual Team Dealer Summit

55th Management & 21st Annual Team Dealer Summit May Annual 19-21, 2019 | ChâteauConference Élan Winery & Resort, Braselton, Georgia May 19-21, 2019 | Château Élan Winery & Resort, Braselton, Georgia REGISTER TODAY REGISTER TODAY

(847) 296-NSGA (6742) ext. 1280 (847) 296-NSGA (6742) ext. 1280 BOOK YOUR STAY BOOK YOUR STAY

SUNDAY, MAY 19

ONLINE: NSGA.ORG/CONFERENCE NSGA.ORG/HOTEL | Phone: (678) 425-0900 FAX: (847) 391-9827 ONLINE: NSGA.ORG/CONFERENCE Château Élan Winery| &Phone: Resort(678) 425-0900 NSGA.ORG/HOTEL MAIL:(847) National Sporting Goods Association 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056 100 Rue Charlemagne, FAX: 391-9827 Château Élan Winery &Braselton, Resort GA 30517 MAIL: National Sporting Goods Association 1601 Feehanville Dr., Suite 300, Mount Prospect, IL 60056 100 Rue Charlemagne, Braselton, GA 30517

REGISTRANT 3 (IF APPLICABLE) REGISTRANT 3 (IF APPLICABLE)

3:00 PM – 6:00 PM 6:00 PM – 7:00 PM

o o

Title Name I am a first time attendee Title Name I am a first time attendee Phone Email Phone Email Significant Other (if applicable) Significant Other (if applicable) Please let us know which of the following functions you will attend: Please let us know which of the following functions you will attend: Speed Networking Yes No (Speed Networking is for retailers, team dealers, and manufacturers only) Speed Networking Yes No (Speed Networking is for retailers, team dealers, and manufacturers only) Hall of Fame Dinner Yes No (RSVP is required to attend.)

Significant Other Yes No (RSVP is required to attend.)

N/A Hall of Fame Dinner Yes No (RSVP is required to attend.)

Significant Other Yes No (RSVP is required to attend.)

N/A Golf Tournament ($145 per person) Yes No Significant Other Yes No N/A Golf Tournament ($145 per person) Yes No Significant Other Yes No N/A Publish business contact information in conference attendee list?

Yes No Publish business contact information in conference attendee list?

Yes No Please indicate dietary restrictions Please indicate dietary restrictions REGISTRATION SUMMARY (Note: Member status will be verified.)

REGISTRATION (Note: Member status will be verified.)

Registration Fee(s)SUMMARY (See first page) $

o o o o o o

o o o o o o

Registration Fee(s)($245 (See each) first page) Significant Other

$$

Significant Other ($245 Golf Tournament ($145 each) each)

$$

Golf Tournament ($145 each)

Total $

o o

o o

o o o o

o o o o

o o

SCHEDULE AT-A-GLANCE

o o

Registration Opens Welcome Reception

MONDAY, MAY 20 7:00 AM – 8:00 AM 8:00 AM – 11:30 AM 11:30 AM – 12:30 PM 1:00 PM – 3:30 PM 3:30 PM – 5:00 PM

Breakfast/Innovations Arena Education Sessions Lunch/Innovations Arena Speed Networking Innovations Arena Reception

TUESDAY, MAY 21 7:00 AM – 8:00 AM 8:00 AM – 11:30 AM 11:30 AM – 12:30 PM 12:30 PM 6:00 PM

Breakfast/Innovations Arena Education Sessions Lunch/Innovations Arena NSGA Official Golf Tournament NSGA Sporting Goods Industry Hall of Fame Dinner and Induction Ceremony

*Schedule subject to change

Total $

PAYMENT INFORMATION Mail: National Sporting Goods Association 1601 Feehanville Dr., Suite 300 Mount Prospect, IL 60056 | Fax: (847) 391-9827 PAYMENT Check INFORMATION (Payable to NSGA)Mail: National Sporting Goods Association 1601 Feehanville Dr., Suite 300 Mount Prospect, IL 60056 | Fax: (847) 391-9827

o (Payable to NSGA) o MasterCard o Check o Visa o American Express o Discover MasterCard Express o Discover o o Visa o American Credit Card Information Card Number

CV2

Expiration Date

Credit Information NameCard on Card

CV2

Expiration Date

Card Number

Name Card l City l State l Zip Billingon Address (if different from primary contact) Billing Address l City l State l Zip (ifAuthorized different from primary contact) Signature Authorized Signature CANCELLATIONS: Cancellations will be accepted via conference@nsga.org or by calling (847) 296-NSGA (6742) ext. 1280. All cancellations must be received by the stated deadlines.

CANCELLATIONS: If you register for golf and cancel your registration, you will not receive a refund for that activity after April 20, 2019.

Cancellations will be accepted via conference@nsga.org or by calling (847) 296-NSGA (6742) ext. 1280. All cancellations must be received by the stated deadlines.

IfCANCELLATIONS you register for golf and cancel will not receive a refund for that activity after April 20, 2019.

RECEIVED BY: your registration, youELIGIBLE REFUND: Date registration opens until April 19, 2019 50% Refund CANCELLATIONS RECEIVED ELIGIBLE REFUND: Any time on or after April 20, BY: 2019 Non-Refundable Date registration opens until April 19, 2019 50% Refund Any time NOTE: on or after April 20, 2019 Non-Refundable PLEASE Entrance to the NSGA Sporting Goods Industry Hall of Fame Dinner and Induction Ceremony is included with each registration. An RSVP is required to attend.

PLEASE NOTE: No-shows will be billed $175.

Entrance to the NSGA Sporting Goods Industry Hall of Fame Dinner and Induction Ceremony is included with each registration. An RSVP is required to attend.

No-shows be billed $175.

Program iswill subject to change.

By registering for the NSGA Conference & Summit, you agree to the cancellation, photography/videography and harassment policies. Registration and Program is subject to change. in NSGA meetings and other activities, constitutes an agreement by the registrant(s) that NSGA can use and distribute the regisattendance at, or participation By registering the NSGA Conferencevideos, & Summit, you agree to the cancellation, photography/videography andMore harassment policies. trant(s) images for or voices in photographs, electronic reproductions, and audiotapes of such events and activities. information and theRegistration policies canand be attendance at, or participation in NSGA meetings and other activities, constitutes an agreement by the registrant(s) that NSGA can use and distribute the regisfound at nsga.org/conferencepolicies. trant(s) images or voices in photographs, videos, electronic reproductions, and audiotapes of such events and activities. More information and the policies can be found at nsga.org/conferencepolicies.

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From left, Brett Mueller of Mueller Sports Medicine and Herb and Brett Markwort of Markwort Sporting Goods catch up at the Sunday welcome reception at the 2018 Management Conference & Team Dealer Summit.

Château Élan Winery & Resort Château Élan Winery & Resort is North Georgia’s premier vacation destination and is located just 40 minutes north of Atlanta. On the estate sits a 16th century-styled French château with a full-service winery and tasting bar, a AAA Four Diamond Inn, a 35,000-square foot European spa, 45 holes of championship golf, tennis center, seven restaurants and more! Reserve your hotel room today at the NSGA rate of $219/night (plus tax). Make your reservation at nsga.org/hotel or (678) 425-0900 and mention the NSGA conference.

Registration Includes • • • • • • • •

Entry to NSGA Innovations Arena Admission to all education sessions Participation in Speed Networking for retailers, team dealers, manufacturers and brands Opportunity to meet and connect with fellow industry leaders A seat at the Sporting Goods Industry Hall of Fame Dinner and Induction Ceremony A discount on your hotel room Breakfast and Lunch served daily (starting Monday) Access to Conference networking receptions NSGA NOW ®

January/February 2019 | 13

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Like all equipment, team dealers and sporting goods retailers know it is important to educate coaches and athletes about these tools and how to use them properly.

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14 | NSGA NOW ®

January/February 2019

•

Remain in-play longer: This affects the entire team. Healthy athletes improve team synergy and performance.

Easy to use: Integrate tools and techniques into the warmup, cool down and even in the middle of play.

Baseball star Josh Donaldson (pictured at right), the

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2015 American League MVP, uses the RAD Rod in the dugout between innings.

Enhance performance: More mobility equals more power, speed and agility.

Reduce injuries: An athlete places a tremendous amount of stress on the body during training days as well as game performances. Their schedules are packed with school, studying, family events, practices, games and a social life. When and how do athletes recover? Being proactive by recovering properly before an injury occurs can equate to huge qualitative and quantitative savings.

RAD is excited to begin working with you. Let’s help teams create a positive habit early in life that will aid in extending their sports careers, lower injury rates, enhance sports performance, reduce doctor visits and more.

1 Professional Golfer Jordan Spieth 2 & 3 RAD’s Roy Choquette provides a product demonstration 4 Major League Baseball Player Josh Donaldson

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ASSOCIATION NOW

Hall of Fame Committee Ken Meehan, Chairman

David Heath

Gary Niland

DUNHAM'S SPORTS Troy, MI

NIKE (retired) Bryan, TX

GARY NILAND & ASSOCIATES Hopkinton, MA

Greg Baldwin, Vice Chairman

Jim Hoff

Ralph Parks

SCHUYLKILL VALLEY SPORTS Pottstown, PA

BSN SPORTS Coto De Caza, CA

R T PARKS Arlington, TX

Jim Chandley

Michael Jacobsen

Cathy Pryor

NATION'S BEST SPORTS Fort Worth, TX

FORMULA4MEDIA, LLC Oakland, NJ

HIBBETT SPORTS Birmingham, AL

Fran Davis

Don Leonard

Tom Raynor

TWIN CITY KNITTING CO INC Conover, NC

CROWN SPORT SALES, INC. Winston-Salem, NC

James Hartford

Brett Mueller

FLEET FEET INCORPORATED (retired) Carrboro, NC

THE SPORTSONESOURCE GROUP Louisville, CO

MUELLER SPORTS MEDICINE Prairie Du Sac, WI

Peter Schneider NATION’S BEST SPORTS Viera, FL

From left, Stan Jurga Jr., 2018 Hall of Fame Inductee Stan Jurga and Brad Jurga of All-Star Sporting Goods.

Nomination Period Still Open for Sporting Goods Industry Hall of Fame Class of 2020 The Sporting Goods Industry Hall of Fame is the ultimate way to honor outstanding retailers, dealers, manufacturers and industry influencers. Since 1956, these leaders have been recognized for their contributions to the growth and advancement of the industry.

Nominations for the Hall of Fame Class of 2020 will be accepted until February 22. Virtually everyone in the sporting goods industry knows someone whose contributions merit consideration for this recognition. So, if you’ve been putting off honoring that business colleague or acquaintance, now is the time to act.

The nomination process is straight-forward. The nomination forms can be downloaded at the NSGA website, nsga.org/ halloffame. A listing of those already inducted into the Hall of Fame can be found there, as well. There are three distinct classifications in which a nominee may qualify: Retailer/Dealer, Manufacturer/Representative and Industry Influencer.

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Each nomination must be accompanied by a brief biography, three letters of recommendation as well as documentation of the nominee’s qualifications. For instance, a manufacturer’s nomination might include information about products the nominee developed to improve player safety, or information on patents developed for new technologies in sports equipment, apparel or footwear. Growth of a business should be documented, and all nominees should have a track record of involvement in industry activities.

Nominations will be accepted until February 22.

Newspaper and magazine articles about the nominees are helpful in giving the Hall of Fame Committee additional background information about each candidate. The Committee is a panel comprised of retailers, dealers, manufacturers and media, all with 15 or more years in the industry.

If you have any questions, please contact Larry Weindruch, NSGA Director of Public Affairs and Hall of Fame Committee Secretary at lweindruch@nsga.org.

Learn more at nsga.org/halloffame From left, Hall of Fame Committee Chairman Ken Meehan (Dunham’s Sports), 2018 Hall of Fame Inductee Barbara Longstreth (Longstreth Sporting Goods) and Longstreth’s brother Dick Heylmun.

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SaaS POS & eCommerce

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Equipment News Here is a look at some of the latest rules updates and news. For the most up-to-date rule changes, check out the bi-weekly NSGA Scoreboard electronic newsletter or go to nsga.org.

US Lacrosse to Require NOCSAE Approved Chest Protection for 2021 and 2022 The US Lacrosse Board of Directors approved rule changes to reduce the risk of commotio cordis – sudden cardiac arrest caused by a blow to the area of the chest directly over the heart during a precise moment of the heart’s cycle – with a delayed implementation to allow for product development by equipment manufacturers.

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In January 2021, US Lacrosse boys and girls youth field lacrosse rules will require all goalies chest protectors must meet the NOCSAE performance standard ND200 to be legal for play.

In 2022, all field players in boys lacrosse must wear protection for commotio cordis meeting the same NOCSAE standard.

All goalie and field player equipment meeting the NOCSAE standard must contain an SEI (Safety Equipment Institute) certification mark.

Consumers can verify the certification status of equipment by accessing the SEI website at www.seinet.org/search.htm and clicking on NOCSAE: Chest Protectors (Lacrosse) (ND200-17a).

A “tech suit” has the following components: • • • • •

Any suit with any bonded or taped seams regardless of its fabric or silhouette; or Any suit with woven fabric extending past the hips.

A suit with woven fabric and sewn seams that does not extend below the hips is permitted.

A suit with knit fabric and sewn seams not extending below the knees is permitted.

The primary identifier will be any suit that has the FINA logo will be considered a tech suit.

Colorado High Schools Switch to Wilson K1 Gold Volleyball for 2019; Recommends Use of “Safety Bag” at First Base The Colorado High School Activities Association (CHSAA) volleyball committee voted to recommend having the Wilson K1 Gold ball, specifically the red, white and navy version, as the official ball of the CHSAA starting with the 2019-20 season.

The National Federation of State High School Associations (NFHS) is adopting similar language for goalies for the rules that govern high school boys and girls lacrosse.

NFHS has not yet mandated the protection requirement for boys field players.

USA Swimming Restriction on “Tech Suits” for 12-and-Under Swimmers in 2020 USA Swimming passed a rule in September that no swimsuits that would be classified as “tech suits” will be allowed to be worn by any 12-and-under swimmer (except for their Junior Nationals, National Championships and Olympic Trials) in competition at any sanctioned, approved or observed meet.

Wilson K1 Gold Volleyball.

Next season will be the first that the K1 Gold, a new and upgraded ball, is available from Wilson. The volleyball committee selected a colored version of the ball since it provides better visibility, especially in certain low-light gyms, and will help both players and officials during the course of matches.

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LOCKER ROOM NOW Continued from Page 19

The CHSAA softball committee has also recommended the use of a second bag at first base. That recommendation was made with safety in mind and to help avoid injuries caused by collisions during plays at first base. The traditional white bag would remain in place where it is and a second orange bag would be placed directly to the right of the white bag in foul territory.

CABA, Dixie Boys/Majors Baseball Bats •

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The Continental Amateur Baseball Association (CABA) will allow BPF 1.15 and USA Baseball stamped bats for another year.

Dixie Boys/Majors Baseball will allow BBCOR and USABat baseball bats in its 15U division in 2019.

PONY Baseball and Softball Helmets, Safety Balls •

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Jaw guards will be allowed on helmets in 2019 as long as the helmet is not compromised (i.e. drilling separate holes into the helmet).

PONY has also adopted a Level 10 safety ball for 6-year-olds. They were using Level 5.

NFL Looks to Align Player Safety Rules with College and High School Levels The NFL started a new initiative match up its player safety rules with those at lower levels. The goal is to help participation and diminish confusion over rules as players move up to higher levels. According to an ESPN report, the plan is to get NFL and college aligned first and then take the next step to the high school level. The NFL’s helmet-use rule and NCAA targeting rule have different requirements and terminology in an effort to minimize violent contact with helmets.

Industry News Here is a look at some of the latest industry news. For the most up-to-date news, check out the bi-weekly NSGA Scoreboard electronic newsletter or go to nsga.org.

Joe Preston Succeeds Rob DeMartini as New Balance CEO Rob DeMartini stepped down as CEO of New Balance on December 31, 2018 and was replaced by Joe Preston.

DeMartini led New Balance for 12 years and oversaw

US Soccer Technology, Uniform Updates •

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US players cannot wear electronic communication devices except EPTS devices (Electronic Performance and Tracking System).

Team officials can use electronic devices that relate to player safety or tactical reasons such as mobile phone, smartwatch, tablet or laptop.

All wearable technology must be attached to the player’s equipment and cannot be dangerous.

Items permitted on the player’s uniform are number, name, team logo, slogans promoting football or respect and integrity and advertising allowed by competition authority.

Slogans and advertising must be on the front of the uniform or captain’s armband.

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STAHLS’, World Emblem International Form Partnership STAHLS’ and World Emblem International, a supplier of high quality decorations, formed a strategic partnership to serve the major professional sports leagues (NFL, NHL, NBA and Major League Baseball) and the promotional products industry. STAHLS’ will supply one of World Emblem’s newest product offerings, FlexStyle®, a unique, high-end alternative to embroidery that offers dramatic 3D detail and finishes to increase the value of apparel through customization.

Reminder on Upcoming Changes to Standards for Football Helmets and NFHS Baseball Chest Protectors and Baseballs

As of November 1, 2019, the revised NOCSAE football helmet standard to limit rotational acceleration involved in many concussions goes into effect.

As of January 1, 2020, all chest protectors worn in NFHS baseball games must meet the NOCSAE performance standard designed to reduce the risk of commotio cordis.

As of January 1, 2020, all baseballs used in NFHS varsity game must meet the NOCSAE performance standard.

Middleton Partners Acquires O2COOL, Plans to Establish Maurice Outdoors Middleton Partners, the parent company of Maurice Sporting Goods, announced it acquired O2COOL, an innovative leader in the hydration and portable cooling market with more than $50 million in annual revenue. With this acquisition, Middleton plans to leverage the synergies of O2COOL and Maurice Sporting Goods, to establish Maurice Outdoors, a collection of powerful industry brands with best-in-class distribution.

Maurice Outdoors will be focused on the outdoor consumer through such product lines like fishing, marine, hydration, portable cooling, camping, hunting, and outdoor themed gifts.

Hibbett Acquiring City Gear Hibbett Sports announced in early November it will acquire City Gear, a privately held specialty retailer of premium athletic footwear, apparel and accessories with 135 stores in 15 states.

City Gear will operate as a subsidiary of Hibbett, maintain its Memphis headquarters and continue to be led by members of its senior management team.

Golf Town, Sporting Life Announce Merger

3N2 Named Exclusive Provider for NJCAA Officials Orlando, Florida-based 3N2 Sports has been named the Exclusive Uniform and Footwear Provider for all NJCAA officials and umpires. 3N2 is a leader in baseball and softball apparel and footwear.

global growth from $1.5 billion in 2007 to $4.2 billion in 2018.

Preston has been with New Balance since 1995 and his most recent role was Chief Commercial Officer.

New CEO Joe Preston of New Balance

Sporting Life and Golf Town announced their merger in late October. The two Canadian brands will continue to operate separately but will jointly invest in key personnel, technology and supply chain. Sporting Life is a premium sports and lifestyle retailer with 11 locations in Ontario, Alberta and Quebec. Golf Town has 47 stores in Canada for golf apparel and equipment.

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INDUSTRY NOW Program helps participants differentiate themselves from their competition.”

out successfully will receive NSGA Verified Independent Dealer status for a three-year period.

The Verified Independent Dealer Program originated from a group of NSGA team dealers who believed something was needed to give consumers a better understanding of how successful they are at their job.

Becoming an NSGA Verified Independent Dealer will be the sporting goods industry’s version of a symbol of excellence.

NSGA Verified Independent Dealers will receive a variety of marketing materials to use with current and potential customers. They will be able to use the Verified Dealer logo in their stores and facilities, on their websites and in correspondence with customers. NSGA will send news releases to local media and letters to schools and athletic programs to explain the program and the merits of working with an NSGA Verified Independent Dealer.

The NSGA Verified Independent Dealer Program has “MVP” and “All-Star” categories based on a variety of criteria, including overall employee experience, years the business has been in operation, sales volume, industry knowledge and expertise. Candidates for the NSGA Verified Independent Dealer Program will complete an application process that includes reference checks with consumers and industry manufacturers.

NSGA’s New “Verified Independent Dealer Program” Designed to Help Sporting Goods Retailers and Dealers

By Marty Maciaszek, NSGA Team Dealer Director

The movie “Independence Day” showcases the struggle of the human race to survive in a battle against a powerful group of alien invaders.

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For the independent business owner, every day has become a battle against a number of powerful outside forces. The obstacles impeding success are greater than ever as consumers‘ purchasing habits change.

The candidates who meet the criteria on either the “MVP” or “All-Star” level and have their references check

Educational programming will also be created for NSGA Verified Independent Dealers to share issues and concerns with each other.

“Sharing the value of doing business with an NSGA Verified Independent Dealer is critical to the program’s success,” Carlson said. “Athletic directors, coaches, school superintendents, league directors and other consumers will benefit from understanding the value of working with a Verified Dealer in their community.”

To be among the leaders in the NSGA Verified Independent Dealer Program, go to nsga.org/verified or contact Marty Maciaszek, NSGA Team Dealer Division Director, at mmaciaszek@nsga.org or (847) 296-NSGA (6742), ext. 1260.

Independently owned retailers and dealers comprise a significant part of the sporting goods industry. NSGA is always looking for ways to help this group.

The result is NSGA’s “Verified Independent Dealer Program”. The goal of this program is to give the best independently owned retailers and dealers in the sports industry the recognition and additional tools they need to succeed.

The NSGA Verified Independent Dealer Program is designed to share the benefits of working with an industry expert who delivers unmatched customer service.

“NSGA constantly searches for ways to help independently owned retailers and dealers face the challenges of today’s business climate,” said Matt Carlson, NSGA President & CEO. “The NSGA Verified Independent Dealer

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Employees have at least a combined 100 years overall experience in sales

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Employees have at least a combined 50-99 years overall experience in sales

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In continuous operation for at least 10 years

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In continuous operation from 5 to 9 years

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Annual revenue of $10 million or more

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Annual revenue of $10 million or less

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NSGA member for at least 5 years

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NSGA member for at least 1 year

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Met certain educational component criteria in last three years

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Met certain educational component criteria in last five years NSGA NOW ®

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LEAD THE FIELD WITH NSGA'S

VERIFIED INDEPENDENT DEALER PROGRAM A new program for leaders

For more information on NSGA Verified Independent Dealer, or to apply, visit nsga.org/verified