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THE PLACE TO SEE AND BE SEEN Welcome to the 53rd Annual NSGA Management Conference & 19th Annual Team Dealer Summit. Thank you for sharing your busy and valuable time with us. The NSGA Conference & Summit is a place where you can focus on your business and not have it feel like work. We encourage you to use this book as a guide to help you get the most out of the conference.

New This Year C onference Kick-Off Sunday — Attend new programming on Sunday to get even more bang for your buck. Learn how to get the most out of the conference with NSGA staff, meet the famous golf instructor Hank Haney or relax after your travels at the evening reception. Learn more on page 6.

The Combine — Get your questions ready as we enter into speed rounds discussing

hot-button topics in the industry. Experts will share the ins and outs on how to use everyday applications that leave you with real-world, actionable insights.

Structured Product Networking — Connect in one place by spending the afternoon in pre-arranged meetings with brands and retailers/dealers.

T he Lineup — Learn from an impressive lineup of corporate leaders and experts from

companies such as Google, Yelp, Zappos, Vanity Fair, Microsoft and more. Walk away with practical solutions to help your business grow. Learn more about the speakers on pages 8 through 12.

Expanded Innovations Arena — Interact with the people behind emerging products in the NSGA Innovations Arena. New this year, established manufacturers who have an innovative product or concept will showcase at the Arena, in addition to new-to-market companies. Learn more about this year’s exhibitors on page 18.

If you have any questions, please ask an NSGA staff member at the event. We are here to make sure you have a successful and enjoyable experience. Thank you again for taking time out of your busy schedule to be here with us. Best wishes for a great event, David Labbe Chairman of the Board SVP Finance & Administration Kittery Trading Post

Matt Carlson President & CEO National Sporting Goods Association

NSGA OFFICERS

STAY CONNECTED WITH NSGA DURING #MCTDS17 — Use the conference hashtag #MCTDS17 to share your experience. Don’t forget to tag NSGA so we can follow you back!

Chairman of the Board David Labbe

TWITTER

Treasurer/Chairman-Elect Cathy Pryor

Follow us at: twitter.com/nsgasportinggds Mention our name when tweeting: @nsgasportinggds Look for live tweeting throughout the conference!

Kittery Trading Post, Kittery, ME

Hibbett Sports, Birmingham, AL

Past Chairman Randy Nill

Nill Bros. Sporting Goods, Kansas City, KS

DIRECTORS Dale Donaldson

Mallard’s Source for Sports, Castlegar, British Columbia, Canada

Pat Donnelley

FACEBOOK Like NSGA’s Facebook Page at: facebook.com/nsgasports Mention our name on Facebook when posting: NSGA Sports

Donnelley Sports, Twin Falls, ID

Rhett Johnson

Johnson-Lambe Co., Raleigh, NC

Jeff Miller

Scholastic Sports Sales, Ltd., Manlius, NY

John Oehler

Dunham’s Sports, Troy, MI

Rob Summerfield

MC Sports, Grand Rapids, MI

Jerry Williams

Schuylkill Valley Sports, Pottstown, PA

PRESIDENT & CEO Matt Carlson

National Sporting Goods Association, Mount Prospect, IL

LINKEDIN Join NSGA’s LinkedIn group and follow the LinkedIn company page to connect with other NSGA members and conference attendees. Look for discussions on some key takeaways from sessions. bit.ly/NSGAcompany

INSTAGRAM Follow @TeamNSGA and tag your photos with #MCTDS17

NATIONAL SPORTING GOODS ASSOCIATION ANTITRUST POLICY STATEMENT As a prologue to our meetings, please keep in mind there are numerous state and federal laws which absolutely prohibit the exchange of information among competitors or potential competitors regarding price, product, refusals to deal, or agreements to proceed in certain anti-competitive respects, and no such exchange of this information is either sanctioned or tolerated by the National Sporting Goods Association.

Further, there will be no specific discussion concerning price, product, profits, commission or any other cost components or elements. There are similar prohibitions on any agreement between actual or potential competitors to: (i) allocate customers or territories, (ii) restrain supplies or (iii) not to deal with certain other competitors or market participants. Agreements to deal exclusively or tying the sale of one product to the purchase of another also may be prohibited.

All of the prohibitions apply regardless of whether the activity is overt, covert, oral or verbal, done directly or indirectly and regardless of share of the market or degree of influence. The prohibitions are complicated, and, therefore, this is not an exhaustive list of examples. This is a very serious matter and no deviation from this policy will be allowed. Your cooperation is appreciated.

EXPERIENCE SCOTTSDALE Enjoy the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch Wine and Dine

Take advantage of the diverse cuisine offered at the Hyatt Regency Scottsdale. To make a reservation at any of the resort restaurants, call (480) 444-1234 or visit the concierge desk located in the main lobby.

Relax Poolside

The Hyatt Regency Scottsdale’s water playground is a favorite of resort guests, with 10 swimming pools, 20 fountains, 45 waterfalls and poolside service to enjoy. The addition of four poolside cabanas provide the option of private lounge seating, a television, refrigerator and ceiling fan.

Unwind at Spa Avania

Named one of the “Best Spas in the World” in 2014 by Condé Nast Traveler, Spa Avania is a tranquil oasis offering several spa treatments. To book a spa treatment, call (480) 444-1234, ext. 70.

Soak in the Charm with a Gondola Ride

Transport yourself to the waterways of Venice aboard a beautiful gondola. Four handcrafted Italian gondola boats are steered through the seven-acre lake by professional gondoliers. The gondolas are available every evening on a first-come, first-serve basis. Dine in Alto Ristorante and receive a complimentary pass with the purchase of an entrée. You may also purchase passes at the dock for $10 per person.

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Attendance at, or participation in NSGA meetings and other activities, constitutes an agreement by the attendee that NSGA can use and distribute the attendees’ image or voice in photographs, videos, electronic reproductions and audiotapes of such events and activities.

Get Active Up Your Game

Start your day with an energizing game of tennis, practice your swing with a personalized golf lesson or find your zen with poolside yoga and more. Tennis: (480) 215-4058 Golf: (480) 951-0022 Yoga, Zumba, Bootcamp or Cardio classes: (480) 483-5556

Official NSGA Golf Tournament

Join fellow golf enthusiasts at the Official NSGA Golf Tournament on Tuesday afternoon at the Gainey Ranch Golf Club. If you have not pre-registered, please visit the NSGA registration table to sign up. Every effort will be made to accommodate on-site pairing requests, however NSGA can not guarantee meeting all requests. Please note, there is a $145 golf fee. You will be asked to provide your handicap and can request rental clubs. You may charge all golfing expenses to your room at the resort.

Get Your Heart Rate up at the Fitness Center

Exercise on your own schedule in the 24-hour StayFit™ gym at the fitness center. Access to the 24-hour fitness center is complimentary to all guests.

Take Advantage of Nature

With 27 acres of landscaped grounds, there is a vast array of options available for exercising outdoors, including bike rentals and walking/ running trails. Grab a map, get outside and get your blood pumping. Ask the Fitness Concierge for jogging and walking routes.

Climb to New Heights

This brand new 28-foot climbing wall is the perfect way to take your experience at the Hyatt Regency Scottsdale to another level.

Explore Scottsdale Reference the Scottsdale guides included in your welcome bags to discover the many unique experiences Scottsdale has to offer.

Stretch Your Legs at “Mr. Newsome’s Neighborhood Walk”

Join Sporting Goods Industry Hall of Famer Mickey Newsome for a walk around the Hyatt Regency Scottsdale property nature trails on Monday afternoon. If you have not already done so, please find an NSGA staff member to complete the required participation waiver.

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SCHEDULE OF EVENTS “PLAY BALL” Sunday, May 21, 2017 NOON – 4:30 PM Locker Room (Registration) Terrace Court Lobby 4:30 PM – 6:00 PM NSGA Starting Line Up | Vaquero E – G 6:00 PM – 7:30 PM NSGA Welcome Rally | Terrace Court

“PUCK DROP” Monday, May 22, 2017 7:00 AM Locker Room (Information Desk) Vaquero A – E Booths 7:30 AM – 8:30 AM Tee Off Networking Breakfast Buffet Vaquero A – D Sponsored by Mizuno 8:30 AM – 9:30 AM KEYNOTE KICKOFF: “Collapse of Distinction,” Competition in the Industry Vaquero E – G 9:30 AM – 9:45 AM Time Out Networking Break | Vaquero A – D Sponsored by Akervall Technologies

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9:45 AM – 10:45 AM Conference Track: How to Appeal to the Next Generation through Company Culture | Vaquero E – G Summit Track: “Digital Diet,” How Technology is Transforming our Lives from Relationships to Business to Identity Arizona Ballroom VI – VIII 10:45 AM – 11:00 AM Time Out Networking Break | Vaquero A – D Sponsored by D&H Distributing 11:00 AM – NOON General Session: Emerging Technology and Changes in the Industry | Vaquero E – G NOON – 1:00 PM Halftime in the NSGA Innovations Arena Networking Lunch | Vaquero A – D 1:00 PM – 4:00 PM Structured Product Networking Terrace Court 4:30 PM – 5:00 PM “Mr. Newsome’s Neighborhood Walk” Meet in Hotel Lobby 6:00 PM – 8:30 PM Monday Night Lights | Palm Grove Brought to you by Clearent

“TIP OFF” Tuesday, May 23, 2017 7:00 AM Locker Room (Information Desk) Vaquero A – E Booths 7:00 AM – 7:30 AM Tee Off Networking Breakfast Buffet Vaquero A – D 7:30 AM – 8:15 AM THE COMBINE General Session: Simple Tech Tips to Be More Efficient & Profitable with Your Staff & Customers | Vaquero E – G 8:15 AM – 8:30 AM Time Out Networking Break Vaquero A – D 8:30 AM – 9:15 AM Conference Track: How to Be Competitive Without Dropping a Ton of Cash Vaquero E – G Dealer Track: Upcoming Rule Changes that Will Affect Your Inventory & Barriers to Sports Participation Arizona Ballroom VI – VIII

9:30 AM – 10:15 AM THE COMBINE Conference Track: Advocacy Issues Affecting Your Business | Vaquero E – G Summit Track: Generating Additional Sales Arizona Ballroom VI – VIII 10:15 AM – 10:30 AM Time Out Networking Break | Vaquero A – D

11:30 AM – 12:30 PM Halftime in the NSGA Innovations Arena Networking Lunch | Vaquero A – D 12:30 PM NSGA Official Golf Tournament Gainey Ranch Golf Club (Lunch will be provided for golfers at Golf Club) Power Swing Longest Drive Contest brought to you by Markwort Sporting Goods Halftime in the NSGA Innovations Arena Networking Lunch | Vaquero A – D 6:30 PM Sporting Goods Industry Hall of Fame Reception | Vaquero Atrium 7:00 PM Sporting Goods Industry Hall of Fame Dinner, Induction Ceremony & Event Closing | Vaquero E – G Brought to you by D3O

YOUR OPINION MATTERS

9:15 AM – 9:30 AM Water Break Brought to you by Gatorade

10:30 AM – 11:30 AM General Session: Deconstructing the Millennial Employee — How to Attract, Engage and Retain the Best and the Brightest Young Talent | Vaquero E – G

Help us enhance your experience at future conferences by providing feedback. As the educational sessions conclude Tuesday morning, please complete a conference evaluation form so that we may serve you better. You may return your form in the marked boxes as you leave the final educational session, or by giving it to an NSGA staff member. Thank you!

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SPEAKER BIOS Nick Bilton

| Special Correspondent for Vanity Fair and CNBC contributor In addition to being a leading technology journalist, Bilton is the author of three books that include The New York Times bestseller, Hatching Twitter, and the acclaimed best-seller, I live in the Future & Here’s How It Works. Previously, he was the lead technology writer for Bits Blog, design integration editor, user interface specialist and researcher for The New York Times and Company Research and Development Lab. He helped co-found NYCResistor, a hacker space in Brooklyn offering hardware and programming classes, and promotes collaborative projects such as the development of 3D printing and other innovative technologies.

John Carroll | Manager of Local Business Outreach, Yelp With a passion for helping small business thrive in a competitive marketplace, John Carroll acts as a liaison between the small business community and the different divisions within Yelp. Carroll hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help grow their business. He also hosts a series of webinars on subjects relevant to business owners and regularly contributes content to Yelp’s “Blog for Business Owners.” Philip Chang | Retail Industry Manager, Hubba Phillip Chang is responsible for uncovering emerging trends and insights that impact businesses engaged in commerce. Chang brings years of experience in working with retailers and brands of all sizes across North America. In his role at Hubba, Chang helps both brands and retailers adapt to the new reality of retail and the next generation of commerce. Chang is a frequent speaker at industry events and is a featured writer in trade publications such as Retail Touch Points, Pet Product News, Bikebiz and more. Chad Clark

| Senior Vice President, Cliff Keen Athletic For over 18 years, Chad Clark has led Cliff Keen’s efforts in the brand’s marketing, promotional, and sales strategy. A 2009 SGB “40UnderForty” Award winner, Chad’s “keen” business acumen has made him one of the industry’s leading executives among wrestling and niche market sports brands. A father of two young athletes, travel hockey coach, and registered football official, Chad’s days are filled around his love of sports.

Pat Donnelley | President, Donnelley Sports Pat Donnelley has been a team dealer for 36 years. He is the President of Donnelley Sports, which serves high schools and athletic programs in Southern Idaho and Nevada. Donnelley has been a member of the NSGA Board of Directors since 2014.

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It starts with a spark.The beginning.An idea.“I can do it”.The spark turns into a flame.Burst.You start feeling it.It’s inside you.An obsession.“I can master it”.You believe it.It itches.It burns.It never leaves you.The flame is now bigger. Brighter.“I can win”.You repeat it to yourself.“I CAN WIN” At that very moment.The flame turns into fire.The Fire.Perpetual.You’re engulfed in it.And it will never leave you.Because now.There is a passion within you.That is un-extinguishable. Be brave. Be bright.Be graceful.

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Michael Parrish DuDell | Entrepreneur, keynote speaker and bestselling author of Shark Tank Jump Start Your Business Ranked as one of the top three most popular business authors by Amazon.com and named “one of the nation’s leading Millennial voices” by IBM, DuDell is a recognized industry expert and television commentator who is regularly featured across numerous media outlets, including CNN, CNBC, Fox News, Fox Business News, Bloomberg TV, NBC News, and many more. He is the host and co-executive producer of The Next Crop — a syndicated web series sponsored by Citrix and in partnership with Forbes Media which showcases the next generation of business and media influencers. Ashlee Follis

| Assistant Director for Championships and Alliances, Playing Rules and Officiating, National Collegiate Athletic Association (NCAA) Follis is in her fifth year with the NCAA and serves as primary liaison to the Men’s and Women’s Soccer, Softball and Wrestling Rules Committees, which includes the overall playing rules administration and editing and producing of rules books. Follis is also the primary administrator for field hockey, golf, rowing and tennis and oversees all playing rules aspects. In addition, she manages the NCAA championship officials’ assigning and payment processes through ArbiterSports and ArbiterPay.

Adam Gassensmith

| Account Manager and Strategy Advisor, Peters & Associates For the past five years, Adam Gassensmith has served as a Microsoft P-Seller — someone that is tasked with knowing the ins-and-outs of Microsoft solutions and how they apply in the real world. While he wears many hats, Gassensmith’s main goal is to understand the problems his clients face and find the solutions that solve those problems. He holds bachelor degrees in Management & Organizations and Marketing from the University of Iowa.

Hank Haney

| Professional Golf Instructor Instructing more than 200 PGA Tour professionals, including Tiger Woods and Mark O’Meara, Hank Haney is an icon in the game and in golf instruction. His students have won every major professional golf tournament, including the Masters, U.S. Open, British Open and PGA Championship. He has been recognized by Golf Magazine as one of the Top 100 instructors in America since the inception of the list in 1984. He has also been recognized as one of the leading instructors in the world by Golf Digest, named one of Golf World’s “Top 50 Golf Personalities” worldwide and PGA Teacher of the Year.

Elliot Hopkins | Director of Sports, Sanctioning and Student Services, National Federation of State High School Associations (NFHS) Hopkins acts as the staff liaison to the NFHS Student Services Committee; is the NFHS Baseball and Wrestling Rules Editor; and supervises the NFHS Resource Center, which includes the National High School Activities Month effort, numerous national surveys and NFHS Sanctioning Program. In addition, Hopkins is the director of the NFHS Student Leadership Summit and speaks nationally to students exclusively about hazing prevention and sportsmanship.

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Paul Kanitra | Founder and President, Lobbyit.com Kanitra brings with him more than a decade of unique and varied legislative experience and a political background that includes work in Congress on behalf of large and small corporations, non-profit associations, municipalities and Native American reservations. Kanitra’s firm, Lobbyit.com, has quickly become a major player in the DC lobbying industry. Since founding the company early in 2009, Paul has scored significant victories for a wide range of clients and built alliances that have resulted in regulatory changes, widespread Congressional support and numerous legislative successes. Steven Kramer | CEO, WorkJam Steven Kramer has more than 20 years of executive leadership experience driving business results and developing disruptive technologies for the retail and manufacturing/distribution industries. In 1999, Kramer co-founded iCongo, which merged with Hybris Software in 2011 and became the largest independent provider of e-commerce solutions. While innovating in commerce, he identified a gap between traditional workforce management and the employee experience and co-founded WorkJam to create the digital workplace for non-desk workers. Don Leonard | President, Crown Sport Sales, Inc. After graduating with a degree in recreation leadership from Western Carolina University, Leonard began a sporting goods career as a team salesman with Bocock-Stroud in WinstonSalem, North Carolina. In 1984, he began working as a manufacturer’s sales agent, and in 1988 he founded Crown Sport Sales, Inc., with his partner, David Newton, a sporting goods sales agency covering nine states in the Southeast. Scott McKain | CSP, CPAE, bestselling author, business leader and Hall of Fame speaker Scott McKain is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue. He is the author of three Amazon.com No. 1 business bestsellers, all teaching how to expand profits, increase sales and engage customers. McKain has been honored with induction into the “Professional Speakers Hall of Fame,” and is a member of the Speakers Roundtable, an elite, invitation-only group of 20 business speakers considered to be the best in the world. McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.” Jeff Michaels

| Senior Account Executive, KIBO

Jeff Michaels has more than 20 years experience in sales and marketing in the retail, Internet and manufacturing sectors centered around creating intentional, predictable and repeatable success in business. Michaels is responsible for identifying commerce solutions for branded manufacturers and retailers to support and launch their omni-channel initiatives.

Robert Richman | Author of The Culture Blueprint; Former Zappos Culture Strategist During his time at Zappos, Richman co-founded Zappos Insights, an innovative program focused on educating companies on the secrets behind its game-changing employee culture. Richman built Zappos Insights from a small website to a thriving multi-million-dollar business teaching more than 25,000 students per year. Richman went on to author The Culture Blueprint, a systematic guide to building the high-performance workplace. As one of the world’s authorities on employee culture, Richman is a sought-after keynote speaker at conferences around the world and has been hired to teach culture in-person at companies such as Google, Toyota and Eli Lilly.

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Jason Sacks | National Director of Business Development, Positive Coaching Alliance Jason Sacks oversees three areas: new Chapter Expansion, National Partnerships and Corporate/Strategic Partnerships, including PCA’s work with the National Basketball Association and Major League Baseball. Sacks has been with PCA since April 2006. He has served as the Partner Development Associate for the New Jersey/Philadelphia region, as well as PCA’s Director of Partner Development from 2008 to 2010. Sacks was also the Executive Director for PCA’s Chicago chapter from 2010 to 2015. Teddy Schiavoni

| Owner, Summit Ski & Snowboard; Chairman, National Ski and Snowboard Retailers Association A family friend took Schiavoni skiing in 1978 and that started a lifelong devotion toward the snow sports industry. After working in retail and as a wholesale sales rep, he had the opportunity to buy a store in Framingham, Massachusetts. Since 1998, Summit Ski & Snowboard has been one of the Boston area’s premier shops for equipment and service, and he was named the Retailer of the Year by Snowsports Industries America (SIA) in 2012. He recently took over as Chairman of the Board of the National Ski and Snowboard Retailers Association (NSSRA) and also runs a snow sports consulting firm, Slope Style Life.

Daniel Sieberg | Senior Marketing Manager, Google Daniel Sieberg oversees media outreach efforts as an official spokesperson for Google. He is also an Emmy-nominated and award-winning TV correspondent/host/author whose work across four continents has appeared on CBS News, CNN, ABC News, MSNBC, BBC News, Bloomberg, Al Jazeera English, NPR, PBS, CNET, the Discovery Channel, Planet Green, Oprah.com, and in numerous publications. His book, The Digital Diet, explores myriad avenues of how technology is transforming our lives from relationships to business to identity. A science and technology reporter and recovering digital addict, Sieberg has devised a foolproof four-step plan to help you regain control, focus and true connection in your life. Mark Strella | Director of Business Development, Locally Mark joined Locally in 2015 and has led its growth into a multi-industry company with retailers in well over 650 cities in the US and Canada and leading brands in outdoors, running, bike, automotive, fishing, snow, and the baby and toy industries. Prior to joining Locally, he ran the New Orleans Independent Business Alliance, where he led economic development and policy initiatives after graduating from Tulane University in 2012. When he’s not talking about Locally, he’s likely off playing music, traveling or thinking about traveling. Jeff Zimmerman | Senior Vice President, Product Management and Marketing, Clearent Jeff Zimmerman, has held senior product management roles at Intuit — maker of Quicken, QuickBooks and TurboTax — and brings 15 years of product management, finance and marketing experience in the financial services and software industries. Prior to joining Clearent, he was Vice President of Product Management for Network Solutions.

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THANK YOU TO OUR SPONSORS Platinum Sponsors

Team Dealer Summit Co-Sponsors

Silver Sponsors

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Hall of Fame Sponsor

Bronze Sponsors

CLIFF KEEN ATHLETIC

Scholarship Providers

Media Sponsor

Event Sponsor

In-Kind Sponsors

Bob Wood Memorial Scholarship

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HONORS & RECOGNITION NSGA ALLSTAR AWARD WINNERS The sixth annual NSGA All-Star Awards recognize the outstanding accomplishments and contributions made within the sporting goods industry during the previous year, honoring companies which exhibit behaviors that should be recognized and repeated throughout the industry.

Community Collaboration

The Community Collaboration All-Star Award recognizes businesses that go above and beyond in their support of community activities, organizations and/or events. The 2017 Community Collaboration winner is Fleet Feet Sports Baton Rouge for its grassroots relief efforts during the summer flooding in and around Baton Rouge, Louisiana. What began as a simple plan by Fleet Feet Sports Baton Rouge store owner Michelle Forte to distribute shoes to flood victims quickly placed her at the center of a larger relief effort, ultimately donating more than 10,000 pairs of shoes to those who lost everything. “I am truly humbled and honored that the NSGA All-Star Award Committee has chosen Fleet Feet Sports Baton Rouge as the winner of the Community Collaboration All-Star Award. This was certainly a group effort with volunteers, employees, other Fleet Feet Sports stores and of course, the generosity of our vendors, that we could help out the community as we did.” — Michelle Forte, Owner, Fleet Feet Sports Baton Rouge

Michelle Forte, Owner, Fleet Feet Sports Baton Rouge helping a resident displaced by the floods find a pair of shoes.

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Industry Catalyst

The Industry Catalyst All-Star Award recognizes companies that implement measures to advance and spark innovation in the sporting goods industry, raising the standards of excellence through innovation. The 2017 Industry Catalyst winner is D3O, a component company specializing in impact protection and shock absorption. D3O continues to be a pioneer in the sporting goods industry, providing ground-breaking technology that can be used mainstream to help athletes and their equipment stay safe. The company’s technology is featured in products sold by NSGA supporters, including All-Star Sporting Goods and Under Armour.

2017 SPORTING GOODS INDUSTRY HALL OF FAME NSGA is pleased to honor the 2017 Sporting Goods Industry Hall of Fame’s newest members during the Conference & Summit. Tuesday evening, Larry Aasheim of Universal Athletic and Kevin Plank of Under Armour will join more than 160 innovative leaders in the sporting goods industry who have received this distinguished honor.

“D3O impact protection technologies were born out of the sports market and we are honored to be recognized by NSGA. This award further validates our ongoing commitment to keep athletes safe in sport through the development of innovative, high performance protective solutions with our global partner brands.”

Larry Aasheim President (1989 – 2015), Universal Athletic

Kevin Plank Founder and CEO, Under Armour

— Louise Wilson, Head of Marketing & Communications, D3O