CORPORATE

Cap America Promotes Schettler To Senior Vp Of Sales

Her drive and dedication to continuing to grow and expand the Cap America brand are unparalleled. This promotion could not come at a more opportune time; I’m excited to see where Grace leads us.”

Schettler earned a degree in public relations at Middle Tennessee State University and worked as a national sales manager at Boxercraft, where she initially gained her knowledge of the team market. Schettler conducted the interview with Olympic Gold Medalwinning swimmer Missy Franklin on May 23 at the NSGA Management Conference & Team Dealer Summit. Cap America is a Silver Supporter of the NSGA Management Conference & Team Dealer Summit.

Cap America promoted Grace Schettler to senior vice president of sales. Schettler, an industry veteran and award-winning salesperson, joined the Cap America team as director of sales in 2017. Schettler was instrumental in the implementation of Cap America’s sporting goods division and the launch of the company’s CA Premium Line.

In 2021, Schettler was promoted to vice president of sales, the first female to hold that position in company history. Within that role, she was responsible for establishing and developing territories, analyzing market statistics and evaluating the Cap America sales division. As senior vice president of sales, Schettler will continue to work alongside the rest of the Cap America leadership team to implement strategies to ensure that the company continues to experience the accelerated growth it has seen in recent years.

Schettler will report to Cap America CEO Mark Gammon, who said, “Under Grace’s leadership, the Cap America sales team has witnessed exponential growth. It is no coincidence that the company itself has experienced several record-breaking years during her tenure.

ORDERMYGEAR EXTENDS PARTNERSHIP WITH SPORTS, INC.

OrderMyGear teamed up with Sports, Inc. in a multi-year, renewed partnership as the official technology provider of the sporting goods buying group. Under this agreement, OMG maintains the title of Sports, Inc.’s preferred provider of online team stores and group ordering for members, offering a seamless platform to streamline team gear ordering processes. This extended collaboration will enable team dealers within the Sports, Inc., network to leverage OMG’s cutting-edge technology and empower them to expand their digital presence and provide unparalleled convenience to their customers.

“We have been collaborating closely with Sports, Inc., and its member dealers for almost 20 years. I am thrilled to extend our formal partnership as Sports Inc.’s preferred technology partner through 2025,” said Matt Kaplan, President of OrderMyGear. “OrderMyGear and Sports, Inc., share a common vision for the future of sporting goods, and we are ecstatic to work together to transform the way Team Dealers sell to teams and groups. We aim to make the process effortless and convenient for dealers and their customers.”

OrderMyGear is a longtime member and platinum supporter of the National Sporting Goods Association and Sports, Inc., is a longtime member of NSGA.

STAHLS’ DEBUTS HEAT PRESS TRANSFORMATION VIDEO SERIES WITH KAMPUS KLOTHES

GARED, PERFORMANCE SPORTS SYSTEMS FORM NEW BRAND

REI RE-ENTERS RUNNING SHOE MARKET

STAHLS’ recently debuted a new Heat Press Transformation video series featuring Marshall Atkinson that is designed to increase the efficiency of apparel decorators across the country. Atkinson and STAHLS’ visited Kampus Klothes, a 39-year-old print shop in Ivyland, Pennsylvania.

Atkinson is the owner of Atkinson Consulting, with 30+ years of industry experience, and is also the co-founder of Shirt Lab, which is dedicated to elevating apparel decoration with sales, marketing and operational experience. His coaching expertise and shop improvement ideas provide perspective for decorators to increase productivity.

In the STAHLS & Transfer Express video series, Atkinson evaluates every aspect of running a successful decorated apparel business, including hands-on work with the sales department, production, artwork team, and managerial staff. You can see more on the visit to Kampus Klothes to see valuable industry insight as Marshall provides them feedback and solutions to increase efficiency and streamline success.

STAHLS’ is a longtime member of NSGA and a platinum supporter of the Management Conference & Team Dealer Summit. Kampus Klothes is a longtime member of NSGA.

GARED and Performance Sports Systems (PSS) joined together to better serve the sporting goods and new construction markets as Gared Performance Sports Systems. Both companies were part of Gared Holdings, LLC. The two brands have nearly 200 years of experience in the industry. GARED celebrated its 100th anniversary in 2022 and PSS has been in business for more than 90 years.

Gared Performance Sports Systems will combine its two maintenance and safety programs for its customers and introduced its new Orange Zone Maintenance & Service Program. This program gives the Gared PSS certified dealers and installers the comprehensive training needed to perform inspections and maintenance on installed equipment, with two levels of service to meet any facility’s needs.

GARED is a longtime supporter and member of the National Sporting Goods Association (NSGA).

Nike Makes Senior Leadership Changes

Nike announced senior leadership changes with Heidi O’Neill becoming President, Consumer, Product & Brand, NIKE, Inc., and Craig Williams becoming President, Geographies & Marketplace, NIKE, Inc. Matthew Friend, EVP & Chief Financial Officer, NIKE, Inc., will expand his responsibilities to include Procurement, Global Places & Services and Demand and Supply Management.

REI Co-op introduced its first foray into running shoes since the 1970s, with the introduction of the REI Co-op Swiftland Multi-terrain (Swiftland MT), which the company said is based on years of gear designing, experience, customer feedback and industry leading sustainability insights. This versatile trail runner maximizes recycled and biobased materials without compromising technical expectations, while giving runners freedom to take their adventures over multiple surfaces beyond the pavement.

REI is a long-time member of the National Sporting Goods Association (NSGA) and the National Ski & Snowboard Retailers Association (NSSRA).

NAIA, REBEL ATHLETIC PARTNER ON CHEER, DANCE APPAREL

The National Association of Intercollegiate Athletics (NAIA) partnered with Rebel Athletic as its ‘Official Cheer & Dance Apparel Provider” through mid-March of 2025. Rebel Athletic, founded in 2013, will become a strategic partner for the NAIA to ensure its members find the best apparel for its cheer and dance squads that will give each team an edge in competition at an affordable price.

Rebel Athletic is one of several companies that have embraced the NAIA’s vision of putting both competitive cheerleading and competitive dance at the forefront of its championship sport offerings.

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ACADEMY SPORTS’ CHANGES PART OF SUCCESSION PLAN

Academy Sports and Outdoors’ planned succession process, with the following changes to Academy’s executive leadership team, took effect June 1.

• Ken C. Hicks, Chairman, President and Chief Executive Officer (CEO), transitioned from President and CEO to Executive Chairman of the Board of Directors.

• Steven (Steve) P. Lawrence, Executive Vice President (EVP) and Chief Merchandising Officer (CMO), became CEO and a member of the Board of Directors. Lawrence will continue to serve as CMO until a successor is selected and duly appointed.

• Michael P. Mullican, EVP and Chief Financial Officer (CFO), became President and will continue to serve as CFO until a successor is selected and duly appointed.

• Samuel (Sam) J. Johnson, EVP, Retail Operations, assumed additional responsibilities for the real estate, construction and store design functions.

As Executive Chairman, Hicks will remain involved at Academy, continuing to lead the Board of Directors and serving as a partner to Lawrence to support the execution of Academy’s recently announced long-range strategic plan. Hicks will also work closely with Lawrence to ensure a smooth leadership transition. Hicks served as Academy’s Chairman, President and CEO since May 2018 and on its Board since May 2017. Prior to joining Academy, he held senior positions at Foot Locker, J.C. Penney, Payless ShoeSource, Home Shopping Network, May Department Stores Company, and McKinsey & Company.

Lawrence is the seventh CEO in Academy’s 85-year history. He joined Academy in February 2019 and has been serving as EVP & CMO with responsibility for the buying, merchandising, planning & allocation (MP&A), private brand, marketing & advertising, communications, and community relations functions.

Randall New Superfeet Ceo

Superfeet hired Trip Randall as its new CEO. With a wealth of domestic and international footwear industry experience, coupled with his people-first leadership approach, Randall is poised to lead Superfeet into a promising future, driving growth, innovation and continued success.

“Hearing stories of how Superfeet has changed the lives of users by elevating performance levels, assisting with daily pain management and even simply helping people get through the workday is truly inspiring,” Randall said. “A common thread for me with companies I admire most is that they have a deep set of values, incredible team spirit and a loyal passionate fanbase. Superfeet has all three and I am excited to be part of accelerating the trajectory of growing Superfeet’s loyal customer base worldwide.”

Randall’s experience in the footwear market stems from more than 23 years working across a diverse range of positions at Nike, including vice president and general manager of Nike Running in North America, global vice president and general manager of Nike.com and vice president of Global Sales and Marketplace for Nike Kids.

WINMARK/PLAY IT AGAIN SPORTS PARTNERS WITH CCM

Winmark Corporation, the parent company of Play It Again Sports, entered a partnership with CCM. With a shared commitment to sustainability, Winmark became the Official Resale Partner of CCM, working to advance circularity in hockey sports equipment through Winmark’s network of more than 280 Play It Again Sports franchised locations in North America. The partnership offers customers the opportunity to extend the life of their used hockey equipment and contribute to a more sustainable future.

As the Premier Sustainability Partner of Winmark & Play It Again Sports, CCM will be the presenting sponsors of one Hockey equipment “Sponsored Buy Drive” per year, and will jointly share posts related to Earth Day, National Recycling Day and America Recycles promotions across social media platforms. Both companies are excited about the partnership and are committed to making a positive impact on the environment and communities they serve.

Winmark/Play It Again Sports is a member of NSGA and CCM Hockey is a member of NSGA’s Hockey Dealers Association division.