Cannabis Health & Cannabis Wealth media pack

www.cannabishealthnews.co.uk www.cannabiswealth.co.uk gary@handwmedia.co.uk

Media Pack

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WELCOME

Cannabis Health and Cannabis Wealth – building Europe’s biggest and most engaged cannabis audience

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Cannabis Health online The leading digital resource for all things medical and wellbeing cannabis.

Cannabis Health online has a highly engaged and targeted global audience and social following. Our team of journalists produce quality content daily, working closely with sponsors to overcome their marketing challenges and achieve their sales goals. Everything we do is driven by decades of journalism experience and an adoption of the very latest digital tools and knowledge to ensure content hits the right people at the right time.

Cannabis Health in print The UK’s only cannabis print title for patients, consumers, clinicians and professionals.

This is an essential, trusted resource which reports on cannabis medicine and wellbeing issues, bringing together patient stories, research and clinical insights. It is unique in the UK – as neither a B2B cannabis trade title or a ‘stoner’ lifestyle magazine. This is a glossy, public-facing magazine written for anyone with an interest in the potential health and wellbeing benefits of cannabis products. Readers include those who wish to take charge of their treatment choices – and the healthcare professionals who may help them do so.

WELCOME

A journalist-led portfolio backed by leading experts Our editorial panel includes:

Hannah Deacon, who successfully campaigned to enable her epileptic son Alfie Dingley to legally receive cannabis medicine. Today she continues to campaign to help more families access medicinal cannabis in the UK.

Professor Mike Barnes, who obtained the first medicinal cannabis licences in the UK in 2018 and has been involved in efforts to assist many others in acccessing medical cannabis since. He is the founder of the Medical Cannabis Clinicians Society.

The Medical Cannabis Clinicians Society, a community of medical cannabis pioneers, including some of the first prescribers of this treatment in the UK. The society supports us with editorial advice, ideas and access to events and members.

Cannabis Wealth Our flagship B2B title covering cannabis entrepreneurship, investment and business from every angle.

Cannabis Wealth is the cannabis industry’s answer to Forbes magazine. UK-based with a global outlook, we report on the people, businesses and trends driving growth in cannabis markets in Europe and beyond. Cannabis Wealth is backed by journalists with years of newspaper business desk experience. It is driven by a desire to give cannabis professionals a world class B2B platform that informs decisions, opens up opportunities and builds networks.

The Cannabis Health podcast Driving Britain and Europe’s cannabis conversation via the ‘What’s Your Why?’ podcast.

Series one of the Cannabis Health podcast, titled ‘What’s your Why’, featured interviews with some of the most prominent people in Europe’s cannabis medicine space.

Series two, coming soon, will be bigger and better – with lots of opportunities for advertisers to align their messages with leading voices and hot topics.

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AU D I E N C E

Cannabis Health and Cannabis Wealth Giving you access to the full spectrum of cannabis readers

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When we launched Cannabis Health in 2019, our aim was to tell the story of everyone involved in the UK’s developing relationship with cannabis medicine and CBD.

Having successfully established Cannabis Health as the UK’s leading and most credible public-leaning cannabis title, we are now enhancing our B2B coverage. Cannabis Wealth is our new platform covering cannabis entrepreneurialism, investment and business news in Europe and further afield. By aligning these two titles - Cannabis Health and Cannabis Wealth – we can now offer advertisers access to the entire spectrum of cannabis market readers.

This gives you compelling and unrivalled content marketing reach to the people that matter to your business.

If you’re a fast-growing CBD retailer, our expert lifestyle writers can get consumers excited about your products on Cannabis Health in innovative ways. At the same time, however, why not develop your supply chain, access investors and overcome recruitment challenges via Cannabis Wealth?

Perhaps your business operates in the medical cannabis space. Your case studies and research news will be of great interest to Cannabis Health’s patient-families and academic readers.

But perhaps you’re also looking to build relationships with clinical directors, would-be shareholders or professional services. A CEO profile on Cannabis Wealth, or a podcast interview, could give you credible and respected exposure to people that matter. Our portfolio offers invaluable access to full range of cannabis readers. All content is shared with a highly engaged social media following.

AU D I E N C E

Readers at a glance

Accessing the entire span of cannabis readers

CBD consumers

Medical cannabis patients

Clinicians

Researchers

Clinical directors

Professional services

Investors

Entrepreneurs and leaders

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Cannabis Health readership • Individuals and families affected by conditions and symptoms potentially alleviated by cannabis medicine

Cannabis Wealth readership • CBD and medical cannabis entrepreneurs • Clinical directors at pain clinics and medical cannabis businesses

• Members of the public who are interested in cannabis wellbeing products

• Hemp industry leaders and professionals

• GPs and other healthcare professionals

• Investors in cannabis stocks and start-ups

• Stockists and advocates of cannabis-derived wellness products

• Supply chain business professionals • C-level leaders at global medical cannabis firms

• Influencers and decision-makers with the power to help to liberate access to medicinal cannabis • Cannabis researchers

E D I TO R I A L I N T E R E S T S

Cannabis-related Industries

Entrepreneur journeys

Leadership advice

Business news

Regulatory issues

Jobs / events

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Market analysis

Technology

Production insights

Investment updates

• Cannabis Wealth

Cannabis medicine and wellbeing products

Patient stories

Science & research

• Cannabis Health

UK legal & political context

Medical opinion

Global perspectives

Lifestyle & wellbeing

MEET THE TEAM

Prof. Mike Barnes Editorial adviser

Hannah Deacon Editorial adviser

Andrew Mernin Managing director

Sarah Sinclair Managing editor

Sean Seddon Cannabis Wealth editor

Joe Roberts Features writer

Ethan Sisterson Reporter

Gary Wilding Commercial manager

Paul Newton Head of finance

Audience in numbers

30,000

monthly users

10,000

individual Cannabis Health print subscribers across the UK

50,000

monthly page views on our digital platforms globally

10,000+

social media followers

*To request a report on our very latest audience figures pleease email gary@handwmedia.co.uk outlining the specifics of the information you require.

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MARKETING OPPORTUNITIES

Advertising and content marketing opportunities 8

Cannabis Wealth topics • • • • • • • • • •

Entrepreneur Hemp industry Stock market analysis Production Global business news UK business news European business news Retail Medicinal Opinion

Cannabis Health topics • • • • • • • • • • •

Research Women’s health Food & drink Beauty/Skincare Global News Anxiety/Depression Sleep CBD Wellness Industry Stories Fibromyalgia Sports Performance

By combining digital, print, visual and content-based opportunities, many of our clients choose to access our audience via a bespoke package. Others choose only individual items as listed below in one publication or spanning both platforms. Our friendly commercial team would be delighted to discuss your requirements and provide you with a tailored package within your budget.

All sponsored articles are shared on our social media channels, and followed up with a transparent readership stats report. Our expert editorial team will also support you in producing quality content which generates your desired outcome.

Topic banner sponsorship Every week we cover key topics - for example, fibromyalgia, CBD in sport, sleep, anxiety, medical cannabis research. As a topic sponsor, every time we cover your topic, your banner is embedded within the story with a link to your site. You will also receive a banner on the parent page of that topic (for example news/CBDwellness). This provides brand awareness, an influx of online customers and association to your topic without any breaching of advertising rules. As a topic sponsor your banner will appear in one story per week for a 12 month period. You will have full exclusivity meaning you would be the only brand showcasing your products and services to an already engaged audience.

MARKETING OPPORTUNITIES

Leaderboard top banner

MPU and Super MPUs

Your advert appears universally on every page of the Cannabis Health website including:

Generate traffic and build your brand by accessing a targetted audience of readers interested in cannabis products. Options include:

• Home page • Every article page on the site (including all old and new stories) • On a 10 second rotation with no more than two other advertisers

• Home page • Every single article page on the site (inc all old and new stories) • Every parent page eg ‘Interview’, ‘Comment’

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Embedded topic banner

E-shot opportunities

As referenced opposite, hijack the topic of your choice every week for a year.

Every week we reach 5,000+ inboxes with a round-up of our best stories of the week. We can incorporate banners, articles, event listings and product profiles.

Print opportunities

Immersive features

Every quarter Cannabis Health reaches 7,000+ homes, businesses and healthcare facilities. The glossy, high quality publication enables clients to engage with target customers in ways not possible online.

These ‘deep-dive’ pieces utilise a platform used by major media organisations such as the BBC and Sky. They incorporate several mediums of content and are designed to engage online for a longer period.

The annual partner’s package

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A sustained campaign combining influence, persuasive storytelling, brand building and digital reach. Becoming a partner gives you access to our full portfolio of platforms and their distinct reader groups; and enables you to share your story in a range of creative and impactful ways. What’s included:

4 x double-page spreads (one each quarter) in the print edition of Cannabis Health to be used as advertising or sponsored editorial.

24 online articles to publish at any time over 12 months on either Cannabis Health or Cannabis Wealth – with flexibility to decide where each individual article is published.

Unlimited jobs and events listings on the most appropriate site.

A podcast or video interview with a senior representative of your business on the Cannabis Wealth podcast. This would be a standalone episode with only your interview featured.

A seat on our editorial panel – giving you input into our quarterly focus group discussions on our editorial plans and an opportunity to engage with fellow members. This includes a bio of your chosen representative on our ‘editorial panel’ page repeated on both sites.

Price £9,999

PAC K AG E S

Cannabis Health print costs One edition

Two editions

Three editions

Four editions

Inside front

£1,745

£3,225

£4,690

£6,025

Inside back

£1,645

£3,035

£4,410

£5,662

Outside back

£2,645

£4,935

£7,195

£9,262

Double page spread

£1,945

£3,605

£5,245

£6,742

Full page

£1,175

£2,145

£3,095

£3,970

Half page

£745

£1,325

£1,899

£2,425

Front cover

£5,999

£8,199

£11,500

£14,500 11

Online Advertising Cost Embedded topic banners

£1,999

Website banners (displayed on every page)

£4,999

MPU

£2,999

Super-MPU

£4,999

Immersive features

£1,799

Podcast sponsorship

Starting at £1,499

Guest post (supplied) / Sponsored post (written by our team)

£299 / £499

12 months newsletter sponsorship banner (position one - top)

£1,795

S P EC I F I C AT I O N S

Publishing schedule

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Copy deadline

Published

Summer 2021

15/07/21

30/07/21

Autumn 2021

15/09/21

30/09/21

Winter 2021

25/11/21

10/12/21

Spring 2022

21/11/21

07/12/21

Cannabis Health specifications Supplying editorial • No more than 600 words per page for body copy • Headline • Short introduction sentence • Contact details • High resolution (at least 300dpi) logo (eps is preferred) • Image(s) with captions

Supplying artwork • PDF files are preferred.

• Colour resolution must be at least 300dpi, monochrome must be 1200dpi.

• Files must be flat and contain no transparent elements and complex fonts must be outlined. All fonts must be fully embedded.

• Files must contain trim lines, crop marks and bleed.

S P EC I F I C AT I O N S

Cannabis Health Magazine Sizes

Double page spread

Full page

Trim Size: 460mm x 297mm

Trim Size: 230mm x 297mm

Please add 3mm bleed

Please add 3mm bleed 13

Double page spread Safe area (please keep all type within) 430mm x 267mm Complete artwork size (with bleed) 466mm x 303mm Please allow for up to 15mm loss of visibility for the page gutter

Full page Safe area (please keep all type within) 200mm x 267mm Complete artwork size (with bleed) 236mm x 303mm

Half page

Quarter page

Trim size: 214mm x 140mm

Trim size: 105mm x 140mm

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Connect with us www.cannabishealthnews.co.uk www.cannabiswealth.co.uk gary@handwmedia.co.uk