National Repertory Orchestra 2019 Impact Report

2019

IMPACT REPORT N ATIO NAL R E PE RTORY O RC H ESTRA CARL TOPILOW~ MUSIC DIRECTOR

TABLE OF CONTENTS

4

Educational Impact

7

Community Engagement

13

Orchestral Concerts

17

Economic Impact

22

Women In the Arts

25 27

Marketing Volunteers

1

OUR MISSION IS

CHANGING LIVES THROUGH MUSIC We are preparing young musicians for professional careers while delivering outstanding musical performances for residents and visitors in Summit County.

Mina Hong, violin, co-concertmaster

We impact young professional musicians through . . .

•

Rigorous orchestral repertoire training

•

Masterclasses with guest and resident artists

•

Community engagement training

•

Professional development seminars

We impact Breckenridge and the wider area through . . .

Robyn Smith, trombone

•

Orchestral performances

•

Free chamber music performances

•

Open rehearsals

•

Free Family Concerts

•

Art talks and panel discussions

•

School performances

EDUCATIONAL IMPACT

Erin Kim, violin and Gerbrich Meijer, clarinet

4

EDUCATIONAL IMPACT This season, the NRO changed the lives of

& Full-Scholarship Musician Fellows from

43 CITIES

17

6

Administration and Operations Fellows, who gained valuable experience in and out of the office.

STATES

COUNTRIES

who gained musical experience playing:

22 5 51 47

Orchestra Concerts

Free Orchestra Concerts

Open Rehearsals at the Riverwalk Center

Free Chamber Performances

Musicians' education was broadened by working with

5 10 11

Guest Conductors

Resident Artists

Guest Artists

and attending

30+

Masterclasses and Sectionals 5

EDUCATIONAL IMPACT

Riverwalk Center Concert

“

What attracted me to [the NRO] was that it's free, and the amount of rep we get through...I'm getting so much orchestral experience here that I don't get at home.

– Hank Landrum, 2019 Fellow This summer, the musicians expanded their orchestral experience by performing:

”

50+

Pieces of Orchestral Repertoire

34+ 10

Different Composers

Living Composers 6

COMMUNITY ENGAGEMENT

7

Alice G. Milne Memorial Park

7

COMMUNITY ENGAGEMENT

“

Each NRO musician is matched with a small ensemble and develops an interactive and educational concert program to perform in the community.

This builds valuable skills for the musicians while taking NRO into the community.

“

It taught me more innovative ways to get the audience involved . . . I now have the tools to create more of these events and more effectively spread music in my community. – 2019 Fellow

”

“

It was encouraging having such an enthusiastic audience, and the casual setting made it feel like we were connecting with them.

– 2019 Fellow

”

I learned a great deal about how to consider the audience’s experience as part of the music making process, which I now realize is an utterly essential component to us as artists being able to fully realize and enjoy our craft. –2019 Fellow

”

Mina Hong and Simone Hammett Lynch, Old Masonic Hall

8

COMMUNITY ENGAGEMENT

South Branch Library Breckenridge

9,492 people attended our 98 free performances this summer.

2019 Free Concert Locations Wave Festival Prospector Park Main Street Station Blue River Plaza

25% 46% 29%

Old Masonic Hall

Children (0-18)

Alice G. Milne Memorial Park Breckenridge Associates Real Estate

Adults (18-59)

Main Branch Library Frisco North Branch Library Silverthorne

Seniors (60+)

South Branch Library Breckenridge Riverwalk Center Lundgren Amphitheater, Gypsum

Kids got hands on experience with musical instruments through

Gerald R. Ford Amphitheater, Vail Lake Dillon Amphitheater Rainbow Park

9

Instrument Petting Zoos

Keystone Science School Wind Crest Retirement Community Summit County Community and Senior Center

COMMUNITY ENGAGEMENT Audiences share their experiences from Community Engagement events

97%

“

rated their Community Engagement performance experience as Good (4/5) or Great! (5/5).

“ “

“

Loved the playing and the interactive activities!

– 2019 Audience Member

”

This performance reminded me how much I love classical music.

– 2019 Audience Member Thank you for providing an awesome experience!

– 2019 Audience Member

” ”

Great way to introduce children to music!

– 2019 Audience Member

”

Instrument Petting Zoo, Gerald R. Ford Amphitheater, Vail

10

COMMUNITY ENGAGEMENT The NRO hopes to inspire curiosity and interest in classical music through our free popup concerts around town.

Do you listen to classical music?

33% Sometimes

Are you more likely to attend a classical music event after seeing this concert?

71% 23%

50% Yes

12% No

69% Responded "yes" or "affirmed” when asked if the performance changed their view of classical music

“

“Yes” “Affirmed”

I have been to the NRO in Breck and that was before these free venues.

These concerts harken me back to another performance!

– 2019 Audience Member

”

Das Blümelein Project, Main Street Station

11

COMMUNITY ENGAGEMENT Demographics of 93 Surveyed Community Engagement Concert Attendees

Gender

Location

By Zip Code

Self-identified

1% Prefer Not to Answer 47% Colorado

47% Out of State

42% Male

57% Female

6% International

52% Wider Colorado

48% Summit County

Age 1% Prefer Not to Answer 9% 18-25

9% Frisco 53% Over 55

18% Dillon

23% 26-40

14% 41-55 73% Breckenridge

12

ORCHESTRAL CONCERTS

Mina Hong, Riverwalk Center

13

ORCHESTRAL CONCERTS

Isabel Dimoff, Ella Loman, Riverwalk Center

The NRO impacts the community by providing a summer of high-caliber orchestral performances in Breckenridge.

11,584 People attended our 16 concerts this summer in the Riverwalk center

93% said they are likely or very likely to recommend NRO to friends or family

97%

“

The NRO is a hidden gem for those who don't know it, especially those of us who are younger (30s)!

– 2019 Audience Member

”

96% rated their NRO concert experience as 4/5 or 5/5, excellent, with 88% responding 5/5.

said they would attend an NRO concert in the future 14

ORCHESTRAL CONCERTS Demographics of 120 Surveyed Riverwalk Center Concert Attendees

Location

Gender

By Zip Code

Self-identified

26% Out of State

46% Male

74% Colorado

54% Female

33% Wider Colorado 67% Summit County

Age 3% Under 21

13% Silverthorne

17% Frisco

2% 35-49

31% Over 75

53% Breckenridge

64% 50-74

17% Dillon

15

ORCHESTRAL CONCERTS Demographics of Surveyed Riverwalk Center Concert Attendees

Household Income

Educational Attainment

Self-reported household income of 88 individuals who responded

15% 33%

Over $200,000

$150,000 to $200,000

$100,000 to $150,000

8%

Doctorate

Professional (JD, MD) Master’s

22%

43%

26% Bachelor’s

28% 2% Associate

14%

$50,000 to $100,000 5%

3%

Some College

$50,000 or below

Riverwalk Center

16

ECONOMIC IMPACT

“ET. The Extra-Terrestrial” Film with Live Orchestra

17

ECONOMIC IMPACT The NRO draws visitors to Breckenridge and Summit County, who in turn support local businesses and other arts organizations.

NRO Audience members also support . . .

Breck Music

55%

Breckenridge Backstage Theater

49%

Lake Dillon Theater Company

48%

BreckCreate / Arts District

40%

16% Breck Film Fest 3% Other

While in Summit County, audience members also enjoy . . .

Dining Out

81%

Hiking

74%

Theater

61%

Snow Sports

59%

Biking

48%

Art

46%

Shopping Golf

41% 27%

15% Rafting 10% Fishing 10% Camping 10% Other Teddy Abrams, Riverwalk Center

18

ECONOMIC IMPACT NRO’s concerts and events encourage tourists and potential home-owners to choose Breckenridge.

NRO Audience Members’ Relationships to Summit County

24% Visitors 44% Residents 32% 2nd Home Owners

75% of visitors said they’re more likely to return to Summit County in a different season after this experience

71% of visitors said NRO was one of their main reasons for their visit to Breckenridge

“

Love the NRO. It's why we started summer visits. And a big reason we moved here.

– 2019 Audience Member

”

“

NRO is the most important draw in the county in the summer. – 2019 Audience Member

” 19

ECONOMIC IMPACT Visitors who come to the area for an NRO concert also spend on dining, lodging, and shopping in Summit County, positively impacting the economy.

Self-reported estimated spending of 108 visiting audience members

Dining 18% Spent over $1,000 47% Spent over $500 79% Spent over $100

Shopping 18% Spent over $1,000 38% Spent over $500 80% Spent over $100

Riverwalk Center

Lodging 43% Spent over $1,000 64% Spent over $500 90% Spent over $100

41% of visitors planned to stay over 5 nights in Summit County

20

ECONOMIC IMPACT The National Repertory Orchestra partners with other local organizations in order to serve the community in a wider capacity.

In 2019, NRO partnered with: Breckenridge Film Festival Breckenridge Creative Arts Summit Historical Society Summit County Libraries Family & Intercultural Resource Center (FIRC)

Five of our concerts benefitted:

161

Complimentary Tickets were provided to community non-profit organizations

Building Hope – Summit County Friends of the Dillon Ranger District Mountain Top Children’s Museum Summit County's First Responders

Summit County First Responders, Riverwalk Center

21

Marisa Esposito, Riverwalk Center

WOMEN IN THE ARTS 22

WOMEN IN THE ARTS

New Initiative Sponsored by Barbara Strauss and Paul A. Finkel This season, the NRO strove for diversity and representation by featuring either a female conductor, soloist or composer at almost every one of our Riverwalk Center concerts.

As a part of Women in the Arts, we showcased:

11

Female Soloists Ina McCormack, Ella Loman, Isabel Dimoff, Hannah Martineau, Katelyn Lyons Peadon, Natsuko Takashima, April Zhang, Audrey Haas, Mina Hong, Jessica Elder, and Marisa Esposito

7 3

Female Composers Anna Clyne, Joan Tower, Victoria BorisovaOllas, Jennifer Higdon, Cindy McTee, Gabriela Lena Frank, and Zosha Di Castri

Female Conductors Anu Tali, Tania Miller, and Karina Canellakis

Hannah Martineau, Anu Tali, Riverwalk Center

23

WOMEN IN THE ARTS In addition, the NRO hosted three events featuring women musicians, artists, and arts managers.

This new initiative was well received, with attendance numbers of:

62 33 26

at the Panel Discussion with Kia Neill, Melissa Michel, Anu Tali, and Mina Hong on June 20 at the Art Talk with Amy Evans and Hanni Bernhart on July 13

at the Luncheon with Tania Miller and Das BlĂźmelein on July 6

June 20 th Panel Discussion, South Branch Library Breckenridge

24

MARKETING

E.T., Riverwalk Center

25

MARKETING

Through the use of social media, we've been able expand our engagement beyond the concert hall, Breckenridge, and even Colorado.

On Facebook during the Concert Season,

40,000+ 35,000+

People were reached by our posts

People discovered us

That's over 6x the population of Breckenridge!

Our page likes increased by

376% 3,900% 100%

Our post engagement increased by

Our response rate was

26

VOLUNTEERS

27

VOLUNTEERS Our volunteers are a vital part of the NRO organization, and we appreciate their contribution of time and expertise.

“

[Being an usher] totally changes the concert experience! I always get to interact with patrons, meet new people, and have a broader experience.

– NRO Usher

”

Thank you for helping us change lives through music!

June 12 th Ushers, Riverwalk Center

28

VOLUNTEERS Inaugural Barbeque, Carter Park

Musician and staff fellows are paired with a local family or individual through our Community Link program. They help the fellows feel at home and experience Breckenridge.

“

Fellows and Community Link members bonded through: The Inaugural Barbeque Weekly Thursday Dinners

As a host, I’m so much more in tune and connected to what’s going on. I enjoy the concerts so much more when I have a personal connection to some of the musicians.

–Rosemary Grove, Community Link Host

”

A Colorado Rockies Game White Water Rafting NRO Day on the Lake Final Talent Show

44

Families were involved with our Community Link Program this season.

“

My whole summer was really exemplified by having a host family. Everything is made so much more special when you feel like a part of the community.

– Shelagh Haney, 2019 Fellow

”

29

VOLUNTEER IMPACT

THANK YOU TO OUR AMAZING VOLUNTEERS

321 NRO Volunteers

8,987 Volunteer Hours Worked

Jessica Elder, Nancy Kinney, Riverwalk Center

30

2019 National Repertory Orchestra Fellows

Created by Shelagh Haney and Haley Nordeen, Development Fellows Photos by Jenny Cvek Data used in this report was collected by NRO Summer Fellows at Riverwalk Center concerts and Community Engagement events using surveys