The National Repertory Orchestra 2020 Impact Report

2020

IMPACT REPORT Summer was not what we imagined.

It was what we reimagined.

•••

N AT I O N A L R E P E R T O R Y O R C H E S T R A CARL TOPILOW, MUSIC DIRECTOR

2020 NRO Staff and Musicians after COVID-19 Testing

TABLE OF CONTENTS Mission 2 Pop-Up String Quartet Performances 3 - 5 Providing Live Music During the Pandemic 6 NRO Virtual Masterclass & Seminar Series 7 - 10 NRO’s Local Education Initiatives 11 - 14 NRO Encore 15 - 18 Marketing & Content 19 - 20 Economic Impact 21 - 22 Survey Data 23 - 24 Season Sponsors & Supporters 25 Thank You 26 - 27

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MISSION

Mission

The National Repertory Orchestra is a preeminent intensive summer music festival developing diverse, thoughtful, and socially conscious musicians through experiential learning. We inspire young musicians to be great leaders in their communities while Changing Lives Through Music!

NROmusic.org Edwardo Rios, Viola

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Mina Hong and Audrey Lee, Violin

POP-UP STRING QUARTET PERFORMANCES

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POP-UP STRING QUARTET PERFORMANCES

5,350+ people attended a free NRO Pop-Up Concert

97%

of those surveyed said the NRO performance enhanced their experience in Summit County

NRO Alumni String Quartet

50+

free and socially distanced live Pop-Up Concerts performed between July 4 and August 16 throughout Summit County

Outdoor Venues

Featured Alumni

Breckenridge Arts District

Julia Brandenberg, violin

Breckenridge Associates Real Estate

Elizabeth Hainen, harp

Dillon Amphitheater

Mina Hong, violin

Main Street Station

Joey Howe, cello

Raven Golf Course

Audrey Lee, violin

Riverwalk Center Outdoor Stage

Edwardo Rios, viola

Silverthorne Performing Arts Center

Samuel Viguerie, cello

Summit Sky Ranch 4

POP-UP STRING QUARTET PERFORMANCES Demographics of Surveyed Pop-Up Concert Attendees

Location

Summit County

By Zip Code 40% Out-of State

14% Dillon

60% Colorado

Gender

Self-identified

29% Frisco

57% Breckenridge

What Audiences Most Enjoyed

38.5% Male

• Safe way to listen to music during the pandemic

Age 14% 26-40

61.5% Female 16% 41-55

• Beautiful outdoor atmosphere • Stumbling upon the performance

12% 18-25 2% Under 18

• The selection and variety of music

• Engaging and talented musicians 56% Over 55

• High quality of performance5

PROVIDING LIVE MUSIC IN THE PANDEMIC According to surveys, the NRO Pop-Up String Quartet performances provided a safe way to enjoy live music during the COVID-19 pandemic.

Socially-Distanced Performance at Silverthorne Performing Arts Center “Great opportunity to get out with people safely.”

“It was a nice break from what’s going on in the world right now.”

“It was something wonderful to do in a safe environment.”

“The outdoor facility in Silverthorne was great for social distancing, and the music selection was too fun!”

“I enjoyed the relaxed outdoor atmosphere and responsiveness to COVID restrictions - of course that is in addition to the wonderful music!”

“In this time of COVID, the song ‘What a Wonderful World’ reminded me to be grateful for all that we have. The concert was such a treat!”

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2020 NRO Fellow, Sarah Elert

NRO VIRTUAL MASTERCLASS & SEMINAR SERIES

Mina Hong and Audrey Lee, NRO Alumnae

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AntonVIRTUAL Nel NRO MASTERCLASS & SEMINAR SERIES

2020 NRO Fellow, Sarah Biagini

Augustin Hadelich

The NRO Virtual Masterclass and Seminar Series worked with renowned guest artists and conductors to offer free online music education to NRO musicians and the public.

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31

55

1200+ 93%

Guest Artists and Conductors

NRO 2020 Musicians Participated

Masterclasses & Seminars

Attendees

50+

Hours of Instruction and Discussion

Surveyed participants would recommend the series to a friend

“I am sincerely grateful. I learned as much from the other talented cellists and their performances as I did from my own half-hour segment.�

- Joe Kovac, Cello, NRO 2020 8

NRO VIRTUAL MASTERCLASS & SEMINAR SERIES

Demographics of Attendees NRO 2020 Musician, 4% Music Teacher, 12.7%

Music Student, 39.6%

NRO Alumni, 12.4%

NRO Donor/Supporter,

16.4%

Other, 14.2%

♫ Attendees resided in North America, Central and South America, Asia, Africa, Europe, and the Caribbean. ♫

275 attendees shared multiple categories that applied to their experience:     

I was inspired to learn and explore more repertoire I was motivated to attend more sessions I felt connected to the NRO and the artists I found new perspective on orchestral music I learned new technical skills

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NRO VIRTUAL MASTERCLASS & SEMINAR SERIES Guest Artists Violin Virtuosos Augustin Hadelich Pinchas Zukerman Boulder Philharmonic Charles Wetherbee Butler University Anton Nel Cincinnati Symphony Henrik Heide, former member Cleveland Orchestra Stanley Konopka

Los Angeles Philharmonic Burt Hara Peter Stumpf, former member Minnesota Orchestra Ellen Dinwiddie Smith New York Philharmonic Joe Alessi Christopher Lamb Roger Nye Philadelphia Orchestra David Bilger Elizabeth Hainen David Kim Don Liuzzi

Dallas Symphony Matt Good Erin Hannigan Nicolas Tsolainos

Guest Conductors Teddy Abrams, M.D., Louisville Symphony

Michael Stern, M.D., Kansas City Symphony

Marcelo Lehninger, M.D., Grand Rapids Symphony

Carl Topilow, M.D., National Repertory Orchestra

Jason Seber, Asst. Conductor, Kansas City Symphony

Joshua Weilerstein, M.D., Lucerne Chamber Orchestra

Steven Schick, M.D., BreckMusic

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NRO program for day camps at the Riverwalk Center Lawn in Breckenridge

LOCAL EDUCATION INITIATIVES

Mina Hong and Audrey Lee, NRO Alumnae

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LOCAL EDUCATION INITIATIVES

Kids’ Music Program

The National Repertory Orchestra’s kids' music program was created in direct response to the community’s need to support our local daycare centers and day camps. Through both live and virtual content, Summit County children enjoyed quality music programming in a safe environment throughout the summer, helping our local families, providers, and the community at large.

Daycares: Pre-K

The NRO worked with music educator and alumna Silvana Ferrarin to create and offer four interactive lesson plans to daycares in Summit County. The lesson plans included objectives, links to video/audio clips to accompany each activity, and instructions for the teachers.

Day Camps: K-5

In partnership with the Children’s Kindness Network, the NRO’s education program featured the character, Moozie the Cow to teach kindness, empathy, and social/emotional intelligence.

Moozie also introduced children of all ages to the instruments of the orchestra.

The NRO provided Moozie classroom activities and materials to seven, day camps and one adult daycare.

Julia Brandenberg, Violin

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EDUCATION FOR LOCAL DAYCARES & DAY CAMPS

What did Moozie teach you today?

♫ “That the tuba exists.” ♫ “Music is beautiful.”

“It’s ok to be different.”

“Moozie taught us to always be kind no matter who we are.”

- 2020 Moozie Kids -

1,806

Children participated in NRO’s Music Education Initiative

Day Camp Storytime

Moozie Teaches Empathy and Kindness

Learning About Instruments with Mina Hong 13

EDUCATION FOR LOCAL DAYCARES & DAY CAMPS

Town of Breckenridge Breck Montessori Carriage House Little Red Schoolhouse Mountain Top Children’s Museum

Town of Frisco Frisco Elementary* Frisco Fun Club Summit County Preschool Timberline Adult Daycare

Upper Blue Elementary*

Town of Dillon

Dillon Valley Elementary*

Town of Silverthorne Silverthorne Elementary*

Summit Cove Elementary* *Part of Keystone Science School’s summer day camp CATCH (Coordinated Approach To Child Health) Program

♫ “I learned something new about music!” ♫ ♫ “I want to learn a musical instrument!”♫

Mountain Top Children’s Museum with the NRO Alumni String Quartet 14

Samuel Viguerie, Cello

NRO ENCORE

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NRO ENCORE

A Virtual Evening of Music, Celebration & Community with the National Repertory Orchestra The NRO shifted its annual fundraising event to the screen! Viewers safely celebrated Honoree and Music Director, Carl Topilow and enjoyed alumni performances, a paddle raise and live auction, “The Secret Life of Carl Topilow,” a mini-concert, and more from the homepage at NROmusic.org and on FaceBook @NROmusic.

2000+

Event Partners

persons viewed through website and social platforms from 8/8 – 8/15

$99,000+

Raised for the NRO to continue our mission of Changing Lives Through Music!

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NRO ENCORE

Featured Guests Zan Aufderheide, Zan Auctions

Mary Javian, Alumna, 1995

Maria Beyens, Violin, Alumna, 2015

Audrey Lee, Violin, Alumna, 2016 & 2018

Victor Beyens, Violin, Alumnus, 2014 & 2015 Steve Corneillier, past NRO Board Member Dave DePeters, CEO

Mike Massey, Board of Trustees President Sally Queen, NRO Board Member and Bruce Queen

Bob Follett, Sustainer

Edwardo Rios, Viola, Alumnus, 2015 & 2017

Jerry Georgeff, Artist, Owner, Director of Blue River Fine Art Gallery

Thomas Steigerwald, Piano, Alumnus, 2019

Johanna Gibbs, Board Member and family Dan, Grace and Tate

Carl Topilow, Music Director and NRO Encore Honoree

Ed Greene, Host

Carrington Truehart, Alumnus, 2018

Elizabeth Hainen, Harp, Alumna, 1992

Samuel Viguerie, Cello, Alumnus, 2017 & 2019

Mina Hong, Violin, Alumna, 2018 & 2019

NRO Encore Host Ed Greene and DigiZuk’s Cat Alletto

NRO Alumni String Quartet Mini Concert

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NRO ENCORE

Mina Hong Shares Impact of NRO Fellowship for NRO Encore Bob Follett Annette and Gerry Fricke Carolee and John Hayes Joan Manley Houlton Jane King Kathy and John Landon Ron and Patrice Lara Alpine Bank Michael Altenberg and Libby Bortz Robert and Cynthia Benson Samuel L. Bufford and Julia Metzger Barbara and Jim Calvin Jana Edwards and Rick Poppe

Kathie and Michael Massey Anne and Bill Mills Sally and Bruce Queen Alan and Kathy Sonnanstine Connie and John Stafford Barbara Strauss and Paul A. Finkel Pam Piper Yeung and Dr. Kai Yiu Yeung 18

Samuel Viguerie, Cello and Elizabeth Hainen, Harp

MARKETING & CONTENT

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MARKETING & CONTENT

Digital Impact

100,000+

NRO social media campaigns reached over 100,000 persons between June and August of 2020

Surveys

50%

CPR Classical Summerfest NRO was featured in July as part of Colorado Public Radio’s Summerfest; a culmination of past concerts, interviews and stories. CPR reaches 25,000+ listeners.

While in-person surveys were not conducted, the NRO’s safe, online and mobile-friendly survey platform increased responses by 50% from 2019

Content Wind Crest Virtual Happy Hour Fourth of July The NRO Mix Tape included patriotic recordings from 2015 – 2019. The compilation was shared exclusively with donors and supporters for 24 hours on July 4 and received nearly 500 views.

The NRO Alumni String Quartet recorded a concert for the residents of Wind Crest Retirement Community in Highlands Ranch, CO. The performance was later broadcast for viewers to enjoy in the safety and comfort of their living room.

#NROmusic 20

Socially-Distanced Fourth of July Performance at the Riverwalk Center in Breckenridge

ECONOMIC IMPACT

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ECONOMIC IMPACT

When the Arts thrive, our community thrives.

Throughout the nation, arts and cultural organizations, such as the National Repertory Orchestra, make communities more attractive to visit, live and work. In good times and difficult times, arts and cultural organizations create jobs and drive consumer and business spending. They generate government revenue, ignite business development, drive tourism, and infuse communities with health and vitality.

10,356

$1,157,738

Attended NRO virtual and in-person events in 2020

Infused into the local economy by NRO and its audience in 2020

$688,734 $98,355

Contributed to state and local government revenue

Generated in resident household income due to NRO community engagement

100%

Of the NRO’s socially-distanced performances were safe and free to attend

Data from the Arts and Economic Prosperity 5 report is based upon the averages of similarly populated communities. americansforthearts.org

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Socially-Distanced Concert at Dillon Amphitheater

SURVEY DATA

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SURVEY DATA Each year the National Repertory Orchestra (NRO) compiles quantitative and qualitative survey data for the organization's Impact Report. This report is made available on NRO's website each December. It is an important tool for the organization to gauge and meet the needs of our musicians, audience and community members.

Pop-Up Concerts: Mobile-friendly surveys took the place of in-person surveys for all 2020 Pop-up Concerts to allow for social distancing and CDC health protocols.

NRO Virtual Masterclass and Seminar Series: Post-event surveys were made available to all participants to gauge both the quantitative and qualitative impact of the series.

Education for local daycares and day camps: Feedback from our youngest music enthusiasts were gathered by instructors and teachers from our local daycares and day camps in a fun and interactive format.

NRO Musicians: Alumni careers are tracked for continued education and employment rates.

The surveys and the Impact Report are conducted and created by the organization’s Development Coordinator and Development Fellow under the supervision of the Director of Development and Director of Marketing.

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Samuel Viguerie, Cello Edwardo Rios, Viola and Audrey Lee, Violin

THANK YOU

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SPONSORS

Thank you to our Education & Community Engagement Sponsors & Supporters!

Thank you to our NRO Virtual Masterclass & Seminar Series Sponsors!

Pat & Steve Larson 26

The NRO is here for you now and in the future.

The National Repertory Orchestra’s reimagined season was a tremendous success thanks to the generosity of many donors and supporters who recognized the urgent need for music and education in our community.

Special Thanks: Haley Nordeen, Development Coordinator Brittney Geurink, UNC Fall Intern Changing Lives Through Music!

CARL TOPILOW, MUSIC DIRECTOR

#NROmusic NROmusic.org National Repertory Orchestra 111 S. Main Street / PO Box 6336 Breckenridge, CO 80424 (970) 453-5825

Photo Credits: Jenny Cvek, Elaine Collins, Byron Swezy, and NRO Staff Front Cover Page Musician: Audrey Lee Last Cover Page: NRO Music Director, Carl Topilow & 2019 Fellows