CONTENTS
Editorial page 03 Company presentation page 04 A strong growth dynamic page 05 Our Structure page 06 Scope of action page 07 Our references page 08 Nova Consulting Brands page 10 Nova Consulting Culture page 11 Nova Consulting Sports page 12 Nova Consulting Tourism page 13 Nova the Observatory page 14 Novascopie 2017 Extracts page 15 A dozen of dedicated and cross-disciplinary competences page 16 Some of our key profiles page 18 Contacts page 20
EDITORIAL What do fields such as culture, sport, tourism and brands have in common ? These topics are related to one another by their ÂŤ emotional Âť factor. They bring up emotions in customers, they bring out passions and from a business point of view, the dynamics of the markets they operate in are similar. However, the players in these industries have a common irrational core that prevents them from reaching optimal marketing and financial performance Indeed, the virtuosity of an artist, an athlete, an advertising professional or a five star chef can hardly be assessed with traditional commercial efficiency methods. Therefore, in order to overcome this paradox, Nova Consulting developed in 2006 an innovative quantitative approach to optimize the economical assessment and performance of companies operating in these irrational industries. After more than 10 years of operations, Nova Consulting became a leader in strategy consulting for the Entertainment industry and built an expertise that allows us to support our clients in all their business strategies.
COMPANY PRESENTATION
STRONG GROWTH DYNAMICS Revenue (Base 100 in 2006)
Nova Consulting is a boutique strategy consulting firm founded in 2006, specialized in performance analysis and investment profitability in « highly emotional » industries (Culture, Sports, Tourism and Brands).
chip multinationals, including major institutions in the fields of Culture, Sports or Tourism, and local authorities. From its creation onwards, our consulting firm has positioned itself to bring solutions to this paradoxical challenge:
We provide a quantitative and financial approach for those industries where such performance indicators are lacking.
› Developing a quantitative and statistical approach in order to optimize the economic efficiency and professionalisation of these industries
More than 40 clients choose us every year to assess their business strategy and improve it. These clients include more than a dozen blue-
› Respecting their pecularities and adapting methodology tools to their particular issues and to the major industry transformations and trends
Number of projects per year
Nova Consulting manufactures custom-made innovative and “profitable” strategies in an environment which is not familiar with business optimization. Moreover, Nova Consulting is a long-term partner for its clients, with 75% of the firm’s revenue coming from loyal clients (collaboration of 3+ years). In ten years, this niche market positioning enabled Nova Consulting to become a leader of strategy consulting in the Leisure industry, with a team of about fifty people, both strategy consultants and technical experts in these atypical sectors.
4 INDUSTRIES AND 3 MAIN STRUCTURES Nova Consulting Firm advises clients on all their strategic, financial, marketing and political issues and aims at bringing technical, leading-edge, quantitative competences in these complex sectors Nova Observatory consists of our intelligence research and information activities in these 4 sectors, gathering numerous scholars and experts around our data base, new measuring tools and prospective studies.
Gross margin
NOVA CONSULTING KEY FIGURES FOR 2017
Nova The Lab supports innovative projects through an incubator, a network of all key international players in innovation and a structure that aims to invest and support investors around breakthrough projects
50 +55%
Our 4 business units share a common ambition
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Turn irrationality into profitability
Number of projects
gross margin vs. 2016
6
2M
consultants
Partners
21
recruitments this year
Surveys administrated
Studies made in
+35%
50
countries
Compound annual growth rate since 2006
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A STRUCTURED NETWORK TO OPTIMIZE OUR APPROACH
AN INTERNATIONAL SCOPE OF ACTION
MARKETING EXPERTS
LAW FIRMS
SCENOGRAPHERS
ARCHITECTS
NOVA CONSULTING FIRM
STRATEGY / BENCHMARCKS ROI PERFORMANCE STUDIES / DEVELOPMENT TRAINING MANAGEMENT ASSISTANCE
OPERATORS (STADIUM, SHOWS, CATERING, SHOPS)
DATA PROVIDERS
STUDIES INSTITUTES
STARTUPS
INNOVATION EXPERTS
NOVA LAB
TEST AND INNOVATION NETWORK OF INNOVATION PARTNERS TECH-TOURS HACKATHONS VENTURE CAPITAL
INCUBATORS / ACCELERATORS
INVESTORS
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RESEARCHERS
NOVA OBSERVATORY RESEARCH TRENDS TOOLS PUBLICATIONS DATA BASES
EXPERTS NETWORK
TRENDS OFFICES
INSTITUTIONS (MINISTRY, LOCAL AUTHORITIES)
ACADEMIC RESEARCHERS
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OUR REFERENCES le groupe
entertainment le groupe
entertainment
nt
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usa
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A PRACTICE DEDICATED TO BRANDS…
A PRACTICE DEDICATED TO CULTURE…
… TO OPTIMIZE THEIR PROFITABILITY The Brands practice of Nova Consulting is made of experts working on all strategic marketing issues that our clients could be faced with. Nova Consulting’s Brand practice has developed a breakthrough methodology mixing a highly quantitative approach (2 million surveys/year) to client-specific segmentations. This strategic positioning has permitted us to work with two types of complementary clients: advertisers, and consulting firms / communication agencies working for their clients.
› Segmentation and studies: trends and insights, targeting, market studies › Marketing effectiveness and ROMI: multi touchpoints ROI models, optimization of media and non-media plans by levers This positioning enables us to guide two complementary types of clients: announcers on one hand, and advertising agencies for their clients on the other hand. › 4Ps optimization: marketing plan, communication strategy, pricing optimization, distribution strategy › Strategy implementation backing: tests, training, day-to-day phasing-out follow-up
…AIMING AT CREATING A NEW PROFITABLE PUBLIC-PRIVATE SECTOR The Culture practice of Nova Consulting is made of experts helping clients to define strategies and innovative solutions in compliance with their business line in order to maximize their autofinancing as much as their social and economic impact in the region in which they operate. Within 10 years of activity, the Culture practice has become a leader in strategy consulting for cultural institutions. Nova Consulting’s Culture practice is a landmark for four types of clients: local authorities, institutions, investors/constructors and associations/artists to provide four types of answers to their daily problems:
› Feasibility studies and economic impact assessment, studies on the targed audiences › Strategy: strategic plans and definition of a vision for all projects › Optimization of the business’ own resources: ticketing, cultural patronage, concession contracts (restaurants, shops), partnerships › Marketing strategy and communication media, CRM, PRM, event planning
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A PRACTICE DEDICATED TO THE SPORTS INDUSTRY…
A PRACTICE DEDICATED TO TOURISM…
le groupe
… TO OPTIMIZE REVENUES GENERATED BY FANS
The Sports practice of Nova Consulting is called on entertainment
usa
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by institutions from the public and private sectors to optimize the profitability of their investments by using a quantitative and financial approach: Nova Consulting’s Sports practice is now a landmark for three types of clients: local authorities, businesses (sponsors, investors or in the media) and major stakeholders of the sports industry (sports institutions, clubs and high-level athletes)
› Profitability of brand sponsorship policies (sport planning, PR, ROI) › Optimization of the profitability of sports facilities (stadiums, swimming pools, ice-rinks) through multiple buying contracts (commerce, culture, hotels, restaurants, services) › Promotion of sports broadcasting rights for media partners and sports institutions › Optimization of marketing strategies and revenue increasing through fan base and brands
… AIMING AT LEVERAGING ITS ATTRACTIVENESS AND PROFITABILITY The Tourism practice of Nova Consulting is specialized in optimizing the profitability of investments - should it be for investors, operators or brands. Our expertise stretches out to all tourism sectorrelated issues our four types of clients may encounter:
› Operators willing to trigger higher client expenses › Investors looking forward to increasing the ROI of their investments in this sector › Institutions and local authorities seeking a higher profitability for their historical sites › Gastronomy chefs willing to diversify their revenue sources (new concepts, finger food, partnerships)
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NOVASCOPIE 2017 EXTRACTS
FOCUS on 10 major trends of our 4 sectors BR
AN
OBSERVATORY
Since its foundation, Nova Consulting has developed a unique research approach on the Leisure economy and especially on the Culture, Sports and Tourism sectors through the creation of Nova Observatory, an observation and reflection laboratory dedicated to the evolution of these sectors and their roles in our society.
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ECONOMETRIC MEASURING TOOLS
DATA BASES
S P O RTS CULT URE TO URI S M BRANDS
MONOGRAPH AND DATA
TRENDS WATCH
NETWORK OF EXPERTS
STUDIES AND PUBLICATION
This “Observatory on the Culture, Sports and Tourism sectors in Europe” includes databases filled out with key figures of the sectors, new modelling tools and ad hoc measures, plenty of exclusive sectorial studies. It is also built on a network of a hundred scholars and expert managers. They regularly exchange views and take part in the sectorial studies as members of a devoted think-tank. They aim to develop an interdisciplinary expertise in these sectors neglected by the traditional research, and try to professionalize them. In this context, Nova Observatory can deliver unique content and thematic analyses on
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the main actuality topics in these sectors, including an annual « consumer » research among more than 10,000 respondents in France and the United States, which interprets all the evolution in consumption in the Leisure economy. The main results of this research are presented on the following sheet, which present a focus on the new international trends of the sectors in which we operate, to propose an overview of tomorrow’s innovation. Thanks to its work, Nova Observatory publishes each year numerous sector studies, such as Novascopie, delivering four sector studies on key figures and foreseeable trends of the coming year.
DS 1 The Digital Natives 2 The sharing economy’s potential 3 Printed press is not dead 4 Category Killers websites in their consumption areas 5 Data security 6 All-data dangers 7 CRM and PRM revolutions 8 Hyper-personalization 9 The Native Advertising 10 Legislation and Big Data
CU
LT U
R
SP
OR TS
1 Sport apps’ Boom 2 Hyper-concurrence between sport channels 3 Sport business and Big Data 4 Urban sport growth 5 2016-2024 Olympic Games: Rio’s failure, a Paris’ opportunity 6 EURO 2016: lessons from a predicted fiasco 7 GoPro is dead. Long live new GoPros! 8 Sport Stadiums: 3.0 living spaces 9 E-Sport, a new blooming market 10 Sport outfitters War
E 1 Sensorial experience Cities 2 Culture and Tourism: iconic site and destination place 3 CRM within Culture: back to basic or winning trick? 4 Yield Management applied to Culture 5 Gastronomy serving Culture 6 The new cultural divide 7 Exporting cultural engineering 8 Geo-tracking a cultural visit 9 TO GAFA, new cultural leaders? UR 1 ISM 10 Multi-sensorial movie theater, “Feel Good” a revolution 2 “Less is More” 3 “Rendez-vous” Tourism 4 Marketed space writing of the hubs 5 New “Slow Food court” 6 – “Touristech” 7 Revolution against Deal aggregators and Hostel platforms 8 Starred mono-product shops 9 Do it yourself 10 From Big Data to Tourist Smart Data For further information on these studies, please contact: observatoire@nova-consulting.eu
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entertainment le groupe
A DOZEN OF DEDICATED AND CROSS-DISCIPLINARY COMPETENCES
entertainment
Marketing effectiveness (Return On Marketing Investment)
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• Maximizing marketing and communication (media, non-media, promotion) budgets efficiency in order to value the spending • Comparing drivers’ efficiency to one another and maximizing each driver individually (traditional media, digital, CRM, PR, sponsoring, promotion…) leevents, groupe
Marketing / Audience study segmentation
entertainment
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• Defining the main axes for client segmentation and deducting the profile, behavior and expectations of the targets • Comparing the offer performance for each segment and optimizing marketing and communication policies
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Maximizing Sponsoring / Philanthropy / Byproducts strategies
• Measuring the return on investment of sponsoring or philanthropy agreements (image, sales) entertainment • Maximizing one’s rights portfolio and its activation strategy
usa
Maximizing Marketing and Communication strategies
• Optimizing a brand or an institution marketing and communication strategy and measuring the efficiency of the operations
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Management assistance on urban development projects
• Assisting public or private project backers in defining urban development and landing planning projects based on culture, sport or tourism
Feasibility and programming studies for infrastructures
• Studying sport, cultural or touristic projects feasibility (strategic, technic, legal and financial) • Assisting private and public project backers in the operation’s financial package and revenues maximization as well as funding resources
Event / institution economic benefits study
• Measuring precisely the impact of a major event / institution through its economic, social, touristic profits as well as media coverage
Institutions self-financing
• Maximizing the development of institutions’ own resources (restaurant, shop, privatization, ticketing, events, byproducts, philanthropy…)
Market and potential study on the implementation of a new equipment
• Deeply studying the local market (market share on sectors affected by lack of market values, BtoB analysis, consumption trends evolution…) • Studying new equipment feasibility (restaurants, shops, entertainment areas…)
These methodologies are detailed in our “Expertise Cards”
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Complete adequacy with the sector
Occasional adequacy with the sector
Weak adequacy with the sector
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SOME OF OUR KEY PROFILES Julien BERNARD
Nicolas HARLÉ
Garance SCHELCHER
President
General Manager
Vice-President
20 YEARS OF PROFESSIONAL EXPERIENCE
25 YEARS OF PROFESSIONAL EXPERIENCE
20 YEARS OF PROFESSIONAL EXPERIENCE
Julien has developed a unique quantitative and financial expertise in sectors where such approaches are not common (Sports Industry, Culture, Tourism and Health). He graduated from ESSEC Business School and holds a post-graduate diploma of the Paris-Dauphine University. He started working at L’Oréal as a Category Manager and then became Division Manager before joining the Boston Consulting Group as a Manager for six years. Julien is also the co-founder and General Secretary of the European Sports Marketing Chair at ESSEC Business School, and was Strategy and Development Director at Havas Sport & Entertainment prior to founding Nova Consulting in 2006. He has been helping famous brands, institutions and local authorities by providing them strategic, financial and marketing insights for more than 10 years. Julien started his fellowship at ESSEC Business School in 2000 and then at Paris-Dauphine University where he is currently completing a Doctoral thesis on the impact of sponsorship on brands.
With more than 20 years of experience in Strategy Consulting at the Boston Consulting Group, Nicolas Harlé is a world-renowned expert in Financial Institutions and their digitalization. After graduating from Ecole Centrale Paris, Nicolas Harlé began his career in the Banking sector at Indosuez and then joined the Boston Consulting Group in 1996. He completed his training in 1999 with the prestigious MBA of INSEAD. Then, he became one of the core members of the Financial Institutions and Technological Advantages of the Boston Consulting Group, and held the position of Senior Partner and Managing Director in the Paris Office. In January 2018, he arrived at Nova Consulting as Managing Director. Among other things, his mission is to strengthen the group’s expertise in new technologies and to work actively on the development of Nova Consulting’s new Innovation Lab.
Laurent PINSOLLE
Director Brands Department
General Manager NY Office
Creative Director
14 YEARS OF PROFESSIONAL EXPERIENCE
20 YEARS OF PROFESSIONAL EXPERIENCE
23 YEARS OF PROFESSIONAL EXPERIENCE
18 YEARS OF PROFESSIONAL EXPERIENCE
Marie-Sandrine graduated from Sciences Po Paris and ESSEC Business School. She began her career in the publishing industry, at Bayard Press and Editions Atlas, before starting to work as Brand Manager for MIPIM at Reed Midem. Marie-Sandrine later developed and managed the Retail / Merchandising & Sales Department of the Centre Georges Pompidou, as a Culture and Leisure marketing specialist. After 14 years of professional experience, she joined Nova Consulting in 2016 as Head of the Culture Department, where she is now dedicated to the commercial offer of real estate and business projects in the cultural and Leisure sectors.
Laurent graduated from ESSEC Business School and started his career in marketing of consumer goods at Unilever and L’Oréal where he spent 10 years. Then, he joined the strategy consulting sector integrating McKinsey & Co for 2 years before starting his own company, le “Marché des Gastronomes”, which he will run during 3 years. He went back to strategy consulting, working for AT Kearney and Accenture holding senior manager positions. Laurent Pinsolle arrived at Nova Consulting late 2017 as Head of the Brands Department to conduct marketing missions and develop the expertise and R&D of the cabinet.
PARIS
Garance has been working for 15 years in the communications and artistic sectors. After her communication and art history studies, she spent about 10 years as a consultant in the Culture and Communication fields. She went from being a PR Project Manager at RhônesPoulenc to Director of the event communication department at Ecocom (Deloitte group), to Account Manager at Publicis Consultants. She then managed a festival of contemporary creation called «Le Printemps de Septembre» in Toulouse for more than five years, and is now General Partner at Nova Consulting. Garance has developed an expertise by working on cultural patronage and culture marketing issues. Since 2008, she has held a key role in the creation of a network of public and private sector experts of the culture business industry.
Marie Sandrine CADUDAL Director Entertainement Department
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OUR OFFICES
Antoine REMY
Emmanuel VAILLANT
Antoine has earned the reputation of a finance and business leader, as a result of delivering disruptive growth as CFO, and as General Manager. His expertise lies in deploying finance resources, people and money, towards sustainable profitable growth.
Emmanuel graduated from the Ecole Nationale des Arts Décoratifs de Paris and started working as an Artistic Director in an advertising agency. He then worked for Havas Sports & Entertainment as a Creative Director where he worked on several communications campaigns.
Antoine has steered a progressive career track in fast paced, highly competitive and complex environments across France, Spain and North America (In the US since 2004). He has held a variety of roles with experience in all parts of the finance functions. In 2011, he was promoted CFO, Danone North America. Later on, he moved to a General Management position, as Head of Danone US Food Service.
He joined Nova Consulting as a Creative Director and manages all creation projects including visual identity, edition, multimedia and event communications. and contributes to all recommendations regarding communication strategies.
NEW YORK
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Julien BERNARD President
Nicolas HARLE General Manager
Antoine REMY General Manager - NY Office
jbernard@nova-consulting.eu Cell: +33 (0)6 10 58 67 19
nharle@nova-consulting.eu Cell: +33(0)6 17 81 30 92
aremy@nova-consulting.eu Cell: +1 (914) 473-7259
PARIS 20, rue Sainte-Croix de la Bretonnerie 75004 PARIS Cell: + 33 (0)1 42 71 86 51
NEW YORK 1 little w 12th st, NEW YORK, NY 10014, UNITED STATES Cell: +1 (929) 255-5461
SHANGHAI Opening in 2018
WEBSITE (US)
www.novaconsultingusa.com WEBSITE (FR)
www.nova-consulting.eu 20