Run Norwich 2018 - Race Report

First class support: runners stream past Ashtons Legal cheer zone on Red Lion Street

inside the report

contents The big picture

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At a glance

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Race story

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The race

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What our runners said

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Runner stories

14

Volunteers

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Race Village

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The Expo

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Charity impact

24

Partners & sponsors

26

Marketing stats

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Class of #RN18

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...and finally

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All feedback statistics taken from the Run Norwich 2018 runner survey (882 respondants) and volunteer survey (83 respondants).

Spectator & charity raised numbers are approximations.

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Run Norwich 2018 Race Report

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“

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The start: the first wave of runners pound down Gentleman’s Walk

big picture

“One of the best

10k events in the country. Excellent course, impeccable organisation and outstanding crowd support.

“

Stefan Payne Runner

Run Norwich 2018 Race Report

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#rn18 at a glance

7,000 10,000 entries

Over

spectators

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Race Overview

Over

Over

4,000 390 420 98.3% 98.1% attendees at Expo

would recommend Run Norwich to a friend

volunteers

official charity runners

rated race good or excellent

Run Norwich 2018 Race Report

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Story of the race Over 5,500 runners complete fourth annual 10km race

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Race report

Records tumbled at the fourth Run Norwich, as thousands took to the city centre’s streets for the Community Sports Foundation’s (CSF) annual 10-kilometre race.

Across the rest of the field, while conditions weren’t

A record 5,512 runners completed the race, this year

Many were running a 10-km race for the first time,

generally favourable to personal bests, there were wonderful displays of sportsmanship, determination, and community spirit.

backed by main sponsors Norse Group.

or fundraising for a special cause. Over 600 entrants,

Tens of thousands of enthusiastic supporters lined the city

the Community Sports Foundation. The race was started by

and cheer zones, they helped create a special atmosphere

whom have been heavily involved with the charity’s work

decked out in yellow, were running for official race charity,

centre course and, as well as the 450+ volunteers, live music

Canary legends Wes Hoolahan and Russell Martin, both of

for the runners to race in.

through its association with Norwich City Football Club.

Despite early morning temperatures clocking in at 23

degrees, both the male and female course records were broken.

Making it a hat trick of Run Norwich victories was

Norwich-born and bred Nick Earl, who had flown back

to England from Australia especially for the race. Jet-lag proved no obstacle for the City of Norwich Athletics Club

(CONAC) star, with his time of 30:49 knocking 22-seconds off Michael Kallenberg’s winning time last year.

Despite temperatures clocking in at 23, both the course records were broken.

Last year’s winner was a retiree at the half-way mark

through injury, and Ash Harrell (CONAC) – last year’s third placed finisher – powered over the line to second, with

a time of 31:34. James Senior made it a CONAC clean

One of the many to finish was Tim Warner, who suffered

sweep, securing his first podium position.

a cardiac arrest at last year’s event. He crossed the line,

The women’s race was dominated by Danielle Nimmock

who gave Tim life-saving CPR – and his cardiology surgeon

with Dale Gedge – the quick-thinking off-duty paramedic

(CONAC). A podium finisher in the first race in 2015,

Dr Ian Williams.

England team for the Commonwealth Games – shaved

The Foundation wishes to thank partner organisations The

a new Run Norwich course record time of 35.03.

City Football Club for their support, as well as race

Nimmock – who has recently been called up for the

16-seconds off Tracy Barlow’s course record, setting

Leanne Finch (CONAC), eighth in the female race last year, knocked four minutes of her time, finishing in second place with a time of 38:02, while Jo Andrews (Bungay Black Dog RC) repeated last year’s third place effort.

Forum, Norwich BID, Norwich City Council and Norwich sponsors and supporters including Ashtons Legal,

Computer Service Centre, Aston Shaw, Jordan Fitness,

Jarrold Intersport, Skoda Robinsons, Global Diagnostics, ESP Merchandise and main race sponsor Norse Group.

Run Norwich 2018 Race Report

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“This was my first Run Norwich and was far and away the best ever race I have attended...even if it was my slowest ever time!

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“

Juliet Cresswell Runner

the race in numbers

the race

Records broken at biggest ever race

WINNING TIMES

NICK EARL CITY OF NORWICH AC

00:30:49

DANI NIMMOCK CITY OF NORWICH AC

00:35:03

AVERAGE FINISH TIME

01:01:54

NUMBER OF FINISHERS

5,512 29%

FIRST TIME RUNNERS

10K spectators 390 volunteers

1,700 5,000 87 barriers

bananas

10%

RAN ALL RUN NORWICH RACES

roads closed

15,016 litres of water

Run Norwich 2018 Race Report

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the feedback What our runners said...

98.1%

excellent 77.4%

rated their overall race experience as excellent or good

good 20.7%

average 1.7% poor 0.2%

1-2 supporters

in three words...

“

38%

“

first class support

HOT, HILLY, AMAZING

Most frequently used words in runner feedback

3-4 supporters

23.2%

88%

5+ supporters

18.5%

Number of supporters each runner brought with them

stayed in the city following their run

44.8% stayed in the city to shop, eat or drink

would you recommend run norwich to a friend? yes 98.3% 12

not sure 1.4% no 0.3%

what our runners said

“This was one of the

best races I have done in 35 years of running.

Super support and the city has so much to offer both before and after.

“

Andrew Barrett Runner

Run Norwich 2018 Race Report

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race stories Inspirational runners and their stories

Darren ran the race just 7 weeks after

darren hoadley

suffering a traumatic amputation of his left arm, following an accident

at work. Together with his wife Sue, they have run the race nearly every single year, and he wanted to run again this year, despite the circumstances. He ran the

race just one-minute and 30 seconds slower than last year.

Despite her cerebral palsy, Sandra

sandra acton

completed her second Run Norwich 10k this year. A two-time last placed finished, Sandra has proved that finish times don’t matter and the challenges life presents can be overcome – she

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won the Jonnie Peacock Award at the Living Sports Award last year, in honour of someone who has ‘shown great personal endeavour to overcome adversity and [who has] achieved something above and beyond’.

inspirational runners

53-year-old Tim

Warner suffered

tim warner

a cardiac arrest on Rampant House Street at last year’s race. Spectator Dale Gedge, an off-duty paramedic, was first on the scene when he collapsed and was performing CPR within 30 seconds as event medics arrived with a defibrillator. Following a lengthy recovery process, he put a difficult

year behind him, and completed this year’s race. Running by his side was Dale and his cardiologist Dr Ian Williams.

scott vallance

Scott was one of four blind runners who ran the race this year. He decided to run after a few years of being a spectator, and to celebrate the fact he turned 50th this year. Despite never having run

before, he put in months of training.

Together with his support team, he completed the race in 1:43.07.

Run Norwich 2018 Race Report

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“There’s simply no event like it.”

Chris Wrycraft, runner

“Had a friend come from London to run.

She does masses of races…but even she said RN18 is special.

She has never seen such support for a 10k, and she will be back next year!”

Carrie Byrne, runner

“I don’t usually enjoy running and only entered because I wanted to challenge myself and try something new but having taken part this one time, I would love to do it again next year…race day really changed my perspective on running!”

Susannah Alexander, runner

“I loved the music at various points of the course. The atmosphere was incredible. It was so lovely to have so much support from spectators.”

Jess Bedingfield, runner

“This was my first official run and what a day. I loved every minute of it!”

Emma Green, runner

“If it wasn’t for Run Norwich, I wouldn’t be running at all” Neil Wells, runner

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runner feedback

“This could be the best 10k in the country with its excellent organisation, a course that suits every type of runner, a beautiful city and hugely enthusiastic support throughout.”

Edward D’Silva, runner

“Well organised and a great fitness motivation. My first ever one and won’t be my last.”

Kim White, runner

“The event gets better and better every year. I can’t recommend it enough.”

Brien Hueppauff, runner

“I drew inspiration from seeing so many people for whom this did not come easy, including a blind runner with guide and many others who were clearly overcoming much bigger challenges than I had.”

Dominic Haslam, runner

“Really emotional.

I crossed the line and cried I was so overwhelmed I’d done it.”

Hayley Robinson, runner

“The fact it’s a special run is highlighted by the fact that for the week before it’s held it seems like everyone is talking about it.”

David Powles, runner and EDP/Evening News Editor

Run Norwich 2018 Race Report

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the volunteers

The people who make race day possible

97.6% 98.1% of runners rated our volunteers and staff excellent or good

79.5%

18.1%

AVERAGE

POOR

0%

EXCELLENT

77.4%

20.7% GOOD

AVERAGE

1.7%

0.02%

GOOD

Excellent

Good

Average

Poor

Excellent

Good

Average

Poor

EXCELLENT

2.4%

in three words...

INSPIRING AMAZING FUN

“

“

Most frequently used words in volunteer feedback

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of volunteers rated their experience excellent or good

POOR

Would you recommend volunteering at Run Norwich to a friend?

Yes 96.4% No 3.6%

the race makers

“Brilliantly organised and coordinated.

I met lots of lovely people and enjoyed every minute!

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“

Claire Foreman Volunteer

Run Norwich 2018 Race Report

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the post-race experience

the race village Where the post-race celebrations happen...

85.1% of runners visited the Race Village after the race

Over

10,000 20 attendees

“

stands

this was just an amazingly well-organised, well-planned and top, top event... so proud of my city!

“

Simon Bransby Runner

Run Norwich 2018 Race Report

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the expo

Harnessing the pre-race atmosphere at The Forum

Over

4,000

attendees

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exhibitors

2

days

pre-race experience

Excellent 47.3% Good 43%

Average 9.1% Poor 0.6%

(the guys at the expo) made me feel really special. really well organised and staffed by enthusiastic people.

Peter Grant Runner

“

how did you rate the Rn18 expo?

“

Run Norwich 2018 Race Report

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supporting charity official race charity Over

420

official charity runners

, £80 000 Over

raised for the official race charity

“

I really enjoyed the experience and was made to feel like a VIP at the end of the race.

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“

Ben De Tarrier CSF Runner

Official race charity

Run Norwich 2018 Race Report

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thank you to our Partners and sponsors Main race sponsors

Partner sponsors

Race sponsors

Race supporters

Race operations board

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partners & sponsors

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“Our sponsorship of Run Norwich is something we feel proud of and love to shout about leading up to the day. It’s no surprise to us how the event has earned its success. Every staff member we had contact with is an absolute credit to Run Norwich and fantastic to work with.”

Georgia Rowe, Robinsons ŠKODA

“It seems to get better every year!

It’s also an excellent way of supporting the Community Sports Foundation and their work with the wider community.”

Lucy Wordsworth, Global Diagnostics Ltd

“The city was buzzing with crowds of supporters urging on friends and families. Once again Run Norwich was a huge success and has become a key feature within the city’s annual list of events and festivals.”

Stefan Gurney, Norwich BID

“The organisation and atmosphere on the day was just fantastic. Jarrold Intersport were well represented at the event and we were pleased to see many of the runners coming into the new store both before and after the race.”

Carole Slaughter, Jarrold Retail

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partner & sponsor feedback

“Being involved in one of the City’s major sporting events not only helps in raising our profile, it brings together our employees who are out there either running or cheering on the day.”

Dave Richardson, Ashtons Legal

“We know of no other event in the area that brings so many people together and creates such a positive atmosphere for such good causes. As a sponsor, being a part of Run Norwich has been as rewarding as it has been enjoyable.”

Charlie Maylin, Aston Shaw

“We’ve sponsored Run Norwich since it started in 2015 and have committed to support it until 2020!

The event has gotten better every year and is a great way for us to give back to the local community, as well as being an opportunity for our company to be involved in a fun and positive event.”

Jeremy Clarke, Computer Service Centre

“Norse Group were extremely pleased to have been able to support Run Norwich 2018. It was a fabulous opportunity for us to both support the community and recognise the importance of the healthy aspects of running as part of our company wellbeing programme.”

Tricia Fuller, Norse Group

Run Norwich 2018 Race Report

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marketing stats

The numbers behind our channels

300K

website pageviews (2018)

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150K

website news section pageviews (2018)

2.5m

yearly social media impressions

500k

Twitter reach over race month

a wide reach

7000

social media followers

31%

e-shots open rate

17,000 56 e-shot database size

pages in the official race magazine

Run Norwich 2018 Race Report

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the class of 2018

The names of our record 7,000 entrants

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Good

runner word wall

Class of run Norwich 2018

d luck to all the runners!

Run Norwich 2018 Race Report

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...and finally

Run Norwich 2018 Race Report

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COMMUNITY SPORTS

Printed by:

FOUNDATION Follow us on:

@RunNorwich

Run Norwich

runnorwich

Norwich City Community Sports Foundation Norwich City FC, Carrow Road, Norwich, NR1 1JE www.runnorwich.co.uk / 01603 761122 / Registered charity number: 1088239

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01603 894195

www.interprint-services.co.uk