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Annual Review 2015

Contents 4



2015 in numbers


Our year

10 Run Norwich 12 Fundraising 14 Football 16 Case Study: Sol Glover 18 Health 20 Disability 22 Case study: Tom Wright 24 Education 26 Social engagement 28 Schools 30 Sport 32 Finance


The Community Sports Foundation has had another outstanding and memorable year, which has seen the charity grow and the breadth of programme delivery increase, meaning that we have engaged with over 38,000 people in the last 12 months. The statistics you see within this document will give you an idea of the scope of our work, but for us it’s the people and their stories that make our day-to-day activities as rewarding as they are. That’s why we’re here, and that’s why we enjoy what we do. Then of course in 2015 a different type of pride came from delivering the first ever Run Norwich 10K. Over 3,800 people entered the race, which exceeded even our own expectations for the inaugural event, and created an incredible atmosphere across the city, raising thousands for charity and proudly showcasing everything that Norwich has to offer. That day in August seems a distant memory, but it’s one nevertheless that will live with us for a very long time to come.

You may, I hope, read through this document and be inspired by the success stories and achievements of the Foundation’s various programmes and initiatives. Our message is this: don’t just be inspired, be part of it. We rely on the support of individuals and local organisations to make our programmes sustainable, and we urge you to get involved too. Your support can come in the form of volunteering your time at an event such as Run Norwich, taking part in one of our fundraising challenges, signing your business up as a business champion, or developing your own fundraising ideas. This football club has always been about community – and we’re proud to play such a huge role in that.

Ian Thornton, CSF Director

2015 in numbers 35% Female



raised at our fundraising events

people engaged


Not specified

65% Male

1,500,712 Contact hours

Participants by age % 35% 30% 25% 20% 15% 10%



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customer satisfaction rating










entrants in Run Norwich

Pupils engaged on our school sport programme

new Commnuity Hub venues

disability participants

homeless people progressed to independent living

Street Life Soccer accreditation units earned

Talented local footballers on our youth development programme

children reduced their BMI through Fit4it

16-18 year olds attended our NCS programme


2015 Our year Community Week Norwich City players show their support for CSF’s Community Week. The week concludes with a ground collection and a half-time pitch parade at Carrow Road for the Down’s Syndrome Football team.





Schools 50 schools enter our Schools Cup for the chance to don City’s yellow and green and play for a place at Wembley at the national Football League Tournament.

Street Life Soccer John Ruddy is a special guest at a Street Life Soccer tournament. He reflects: “These boys have had a tough time for one reason or another. They need someone to take that chance with them and CSF have done that.”

NCS Hundreds of 16-17-year olds take part in our National Citizen Service summer programme.


Hayley Canary fan Hayley Brickley, who has learning difficulties, gets the chance to meet her heroes at the club’s team photo shoot.

Run Norwich Over 3,000 runners and tens of thousands of spectators take to the streets of Norwich city centre for our inaugural 10km running event.

Golf Day

OCTOBER Hubs East Norfolk Sixth Form College becomes the latest CSF Community Hub site, following Stalham High School, Great Yarmouth High School and Ormiston Venture Academy as new Hubs in 2015.

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On The


Dean Ashton’s annual charity golf day raises £6,000 for the Foundation.


R E Z Z U B ! QUIZ City

225 quizzers battle it out at our annual charity quiz.

Play-off final “To stand in line and sing the national anthem beside the manager, Russell Martin and the rest of the team was my proudest moment. That feeling will stay me forever.” Kieran Smith (EPDC) – chosen as City’s Wembley mascot after tragically losing his Dad earlier in the year.

Norwich City FC Community Club of the Year (East)



JUNE Jamie’s Game

Coastal Walk Challenge 90 walkers complete our gruelling Coastal Walk Challenge. “It was a worthwhile challenge in every sense, which took us through barriers and showed us all personal reserves we never knew existed.” Nigel, participant

Around 9,500 were at Carrow Road for our annual celebrity fundraiser. Young Jamie scores the winning penalty.

JULY Futsal Summer Cup The 16th cup saw over 170 youth teams from across East Anglia come together for a weekend of tournament action.

The end of a successful inaugural season for CSF’s Futsal scholars saw three of the four teams qualify for the national finals.




A familiar face returns to Carrow Road, as Adam Drury is announced as the lead coach of our new Shadow Squad.

City players spread festive cheer at the children’s wards at two local hospitals


Run Norwich

The year we ran Norwich 2015 marked the dawn of Run Norwich, our mass-participation 10km road race through the heart of Norwich city centre. We wanted a race for everyone, a race that attracted visitors to see our wonderful city, and an occasion that would help local charities to fundraise and increase awareness of their amazing work. That incredibly memorable day on Sunday 30th August, the culmination of over 18-months of hard work from us and our key race partners, told us that it was worth every ounce of effort.


Thousands of runners took to the streets for the race, with the route passing a number of iconic landmarks including Norwich Cathedral, Norwich City Football Club and the Castle.

raised for CSF and its three chosen race charities: Age UK Norwich, NARS & Nelson’s Journey

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said Run Norwich was “Good or Excellent*”

“We had 100% occupancy at our hotels on race weekend and this was the trend with other hotels right across Norwich.” Lucy Rose, Holiday Inn


entrants, with 3,170 runners on the day.


of runners had never run in an organised race before. *Run Norwich runners survey, 1055 respondents.


Helping to support our work Many of the Foundation’s programmes for disabled and disadvantaged people are reliant on the support, generosity and hard-work of fundraisers, community champions and business partners. In 2015, mountains were climbed, and challenges were conquered, with our events raising over £177,000. The fans were out in force at Jamie’s Game too, with 9,485 there to see Jim Chapman’s team of celebrities and ex-players victorious over Simon Thomas’s side. The generosity of fan-groups, community champions and our business partners was vital too, with over £58,000 raised.

“It was a worthwhile challenge in every sense, which took us through barriers and showed us all personal reserves we never knew existed.” Nigel, Coastal Walk Challenge participant

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ÂŁ177,800 raised from fundraising events in 2015.


raised through community champions & charitable donations.


fundraisers involved in CSF events.


entrants for inaugural Run Norwich.


attendance at Jamie’s Game.



From grassroots to elite development On the field, it has been a season of growth for the tiers of football at the Foundation across both the boys and girls game. From its roots, the programme has seen an increase in attendance – weekly kid’s courses and Soccer Schools have seen an increase in 10%. A newly created Girls’ Academy Development programme, combined with a restructuring of the existing Development centres, attracted more talented young footballers. Over 1,200 young footballers are involved in our youth development centres, with continuing progressions into the Club’s Academy.

1,202 Male and female footballers in our football development centres.


Increase in numbers attending our grassroot courses (Soccer Schools and weekly courses).


new Regional Football Development programmes established in Suffolk & Cambridgeshire.

“My son’s coach was caring, inspiring and enthusiastic and really made Barnaby enjoy the week immensely – to the point where Barnaby wants to move back to Norfolk so he can train with him!” Hayley Strong-Stretton, mother of Soccer School participant

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young footballers progressed from our U6 Mini Kickers sessions to Norwich City Pre-Academy.


Case Study

Sol Glover

“I was so proud of him walking out onto the pitch, and he has told everyone he can that he took the ball that beat Ipswich Town and got Norwich to Wembley!” Jo Glover, parent of Sol

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10-year-old Sol has Autism, Attention Deficit Hyperactivity Disorder, sight impairment, and a number of other difficulties that means he attends a highly specialised unit for children with complex needs that is 40 miles away from his home. Sol finds socialising extremely difficult, but the Canary Club, run by the Community Sports Foundation, has given him something to look forward to each week.

“I cannot put into words the difference the Canary Club has made to Sol’s life and future. “I couldn’t believe my eyes when I saw photos of him laughing and communicating with Adam Drury during his visit to Canary Club; this is a huge testament to how safe and secure Sol feels at the club, as he doesn’t even talk to some people he’s known for years.

The club is for children with disabilities, and involves a mixture of sports and games with some socialising thrown in, making for a comfortable environment for all the children.

“Sol may still not have any friends but he now has a sense of belonging in that he is a fan of Norwich City.

It has proved to be a life-changing experience, according to mum Jo:

Sol Glover was welcomed out as the Community Hero for the club’s Sky Bet

Championship playoff semi-final victory against Ipswich Town. He brought the match ball out in front of the crowd, before watching the game from his seat in the Norwich & Peterborough Stand. “I have no doubt he will keep his season ticket all his life,” said Jo. “The community at Norwich is so welcoming that it doesn’t matter that he has special needs, as first and foremost he is a Norwich fan.” Canary Club is made possible by fundraising from CSF, and runs on a weekly basis.


“Jordan had a great time. He said it was the best week of his life. (I don’t really know how to take that!). He is still reading all the food labels and doing really well with it. He really misses everyone.” Kelly Valentine, mother of Jordan Fit4it Camp participant

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Keeping the young and old fit and active In 2015, the Foundation’s health programmes helped children and adults to learn about healthy lifestyles and increase their physical activity. Having secured the 5-year Healthy Child Programme through funding from Norfolk County Council and Cambridgeshire Community Services NHS Trust, the Foundation has delivered a range of children’s health programmes including Fit4it, Fit4Schools and HENRY. Through our Fit4it programme, 191 children reduced their BMI with us, and 59 families completed the HENRY programme. Extra Time, our sport and social programme for over-55s, continues to keep our older generation physically active.





children have reduced their BMI through Fit4it.

families have completed the HENRY programme.

over-55s engaged in Extra-Time sport & social sessions.

pupils supported through Fit4Schools.



Delivering opportunities in disability sport This year, we helped more people with disabilities to enjoy the benefits of sports. A new multi-sport provision gave the opportunity for participants to experience a wide range of different sports, with over 100 sessions delivered in 2015. Fifteen two-day holiday camps expanded the offering for participants out of term-time, while a new adult-focused programme ‘On Your Marks, Get Set, Go!� gave participants the chance to develop personal and employability skills. Through funding from the Premier League, the disability football programme continues to support over 120 participants on a weekly basis.





disability participants.

more participants than 2014.

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disability participants aged 5-19.

fixtures have been played against other club schemes.

“Thanks to the Community Sports Foundation, my son Will has shown that despite the many challenges in life that he has faced and will undoubtedly face in the future, he now has the skills to excel, share and be an example to those that face similar difficulties in their young lives.� Austin Clarke, parent of Will disability participant and Community Hero

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Case Study

Tom Wright Having been part of various CSF football programmes since the age of eleven - the majority of this within the goalkeeping player development centre - Tom completed his GCSEs last year and was planning his next step in terms of education and a career. His experience of CSF courses left him with a passion to develop a career in sports coaching. While futsal was relatively new to Tom as a goalkeeper, the opportunity to remain within the Norwich City set up and further his education at the same time was an appealing offer. Since achieving the required grades, Tom has not looked back. Continuing his coaching development by shadowing experienced CSF coaches in his timetabled free time, Tom has also developed his futsal ability to a level where he has now been invited into the England regional development centre as one of two goalkeepers (the other is also on our futsal programme!).

“Having the opportunity to work towards a future in sport whilst representing Norwich City Football Club has been an incredible experience.� Tom Wright, Futsal scholar


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Training, further education & employment Our Street Life Soccer programme has helped 63 of some of the most disadvantaged individuals in the community achieve over 140 educational units and qualifications. 49 of the participants have moved into employment whilst enrolled on the programme. The new Futsal Scholarship programme saw 49 scholars work, train and play at the football club.


units awarded as part of our Street Life Soccer qualification.


Street Life Soccer participants have moved into employment.


participants enrolled in our Futsal Scholarship programme, 6 scholars have progressed into employment with CSF.

“The Foundation has allowed me to grow as a person and not only start my journey in football but continue it too.� Gerson Soares, Streetlife & Futsal Scholar

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Social Engagement

Reaching disengaged people The Kicks programme, with focal points in some of the most deprived areas of Norfolk, gave after-school sport and social opportunities to over 850 participants this year. The Foundation secured a new three-year contract to deliver the National Citizen Service. Over 1,110 young people across Spring, Summer and Autumn enrolled in the programme, with their social action projects helping charities and communities across Norfolk.


participants from disadvantaged areas engaged in Kicks.


PSHE lessons in 25 schools delivered.

1,110 16-18-year-olds attended the NCS programme.

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“Thank you for the amazing summer programme that Tali was part of. It really has given her a huge amount of new confidence and changed her life. She’s talking, for the first time, about the possibility of getting a part-time job, which is a huge thing for her. She’s made a few really good friends too. It’s been a really special time.” Tanya Brandish-Rouse, parent of NCS participant |3

“Can I say how fantastic our Year 6 PE coach is. He has been great with my class, picking up on their abilities and personalities quickly extending my high ability pupils and supporting my lowers, many of whom have English as an additional language.� PE Coordinator, Magdalen Gates Primary School

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Inspiring in Schools The Foundation continues to inspire pupils across Norfolk and Suffolk through sport, with 73 schools choosing us as partners in 2015. An innovative new pupil assessment model saw over 11,000 individual assessments completed. Schools continue to receive personalised support, with regular performance visits from the Schools’ team. Supporting curricular learning, our extensive after-schools clubs programme has seen 552 sessions delivered this year, while our range of schools’ football tournaments now caters to the youngest of age groups – 26 Year 1 & 2 classes joined us for our Canary 4s festival.





extra-curricular clubs delivered.

partner schools worked with in Norfolk & Suffolk.

pupils engaged with our schools programme.

young people invited to Carrow Road for Inspiration Days.

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Increasing participation in sport With four new Foundation Community Hub locations launched in the east of Norfolk, there are more opportunities than ever for young people to participate in a variety of sports, apart from football. The Premier League 4 Sport programme has engaged 932 participants across the year, giving participants the chance to progress through to local and regional sports clubs. A new ‘Hub Cup’ was attended by six secondary schools and over 200 young people.


Community Hubs launched this year, including Stalham High School, East Norfolk Sixth Form College, Ormiston Venture Academy & Great Yarmouth High School.


Young people engaged through our Hub venues across a range of sporting activities.

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Finance overview The financial stability of the charity is crucial to the Foundation’s long-term sustainability. This year saw CSF’s income increase from £3.4million in 2014 to £4.1million in 2015.

customers contracts, and grants, whilst reinvesting any surplus into key provision and growth. We are pleased to report that in 2015 income through fundraising represented 10% of the charity’s total income.

This increase is due to growth in contracts and grants from programmes including The National Citizen Service, football programmes and Schools. Further income has come from funding for the new Health programme (with Cambridgeshire Community Services NHS Trust).

Overall, the positive growth of the charity in 2015 means that the Foundation is in a strong financial position to continue to grow and support more people in the local community in 2016. Our reserve fund is designated to future exciting projects.

The Foundation’s long term financial strategy is to secure income from different sources including fundraising,

Founda'on  Turnover  2006-­‐2015  (£)  

Founda'on  Income  2015  

 4,500,000      4,000,000      3,500,000    

Customer   36%  

 3,000,000     Contracts  and  Grants   54%  

 2,500,000      2,000,000      1,500,000    

Fundraising   10%  

 1,000,000      500,000      -­‐        



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Norwich City Community Sports Foundation Registered charity number 1088239 Carrow Road, Norwich, NR1 1JE 01603 761122 @NorwichCityCSF norwichcitycsf

CSF Annual Review 2015