Norton Way Corporate Magazine - February 2024

FEB 2024

ISSUE 109

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HONDA

INTRODUCING THE HONDA 0 SERIES: A REVOLUTIONARY EV LINEUP

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experience and pushing the boundaries of what an EV can offer.

INTRODUCING THE HONDA 0 SERIES: A REVOLUTIONARY EV LINEUP

1. Artistic Design that Evokes Resonance

Under the concept of "The Art of Resonance," Honda seeks to create sustainable mobility products that resonate with users, society, and the environment.

The automotive industry is witnessing a major transformation as electric vehicles (EVs) gain popularity worldwide. In line with this shift, Honda is set to launch its highly anticipated "Honda 0 Series," a new lineup of EVs designed to redefine the concept of sustainable mobility. With a focus on innovation, Honda aims to offer a range of EVs that embody the brand's core values of design, safety, connectivity, driving pleasure, and energy efficiency.

2. AD/ADAS for Safety and Peace of Mind

Honda has been at the forefront of advanced driver-assistance systems (ADAS), and the 0 Series will continue this legacy. By utilizing the technologies developed for the Honda SENSING Elite, the 0 Series will offer enhanced safety features and peace of mind for drivers.

3. A Connected "Space" for People

The Honda 0 Series: A Fresh Approach to EV Development

Through the integration of IoT and connected technologies, the Honda 0 Series will provide a unique and immersive driving experience.

The vehicles will learn from the driver's habits, preferences, and surroundings, offering personalized suggestions and information.

The Honda 0 Series represents a new chapter in Honda's history, symbolizing a return to the brand's roots and a commitment to creating EVs from "zero." Honda has adopted a new development approach for the 0 Series, focusing on three key principles: Thin, Light, and Wise.

4. The Joy of Driving and Oneness with the Vehicle

Honda has always prioritized the joy of driving, and the 0 Series aims to deliver an exhilarating and fulfilling driving experience. By combining electrification technologies with Honda's expertise in dynamics, these EVs will offer a sporty and responsive performance that creates a strong connection between the driver and the vehicle.

Thin: Pushing the Boundaries of Design

Honda aims to challenge the traditional perception of EVs as "thick and heavy" vehicles by embracing a design philosophy that maximizes the potential for artistic expression. The 0 Series will feature a low vehicle height and excellent aerodynamic performance, achieved through the use of a dedicated EV platform. This approach not only enhances the vehicle's visual appeal but also creates a spacious interior that defies expectations.

5. Outstanding Electricity Efficiency Performance

Efficiency is a key focus for Honda, and the 0 Series will maximize electricity efficiency without compromising performance. Through the use of advanced e-Axles, lightweight battery packs, and superior aerodynamics, Honda aims to achieve a sufficient range while minimizing the battery capacity needed.

Light: Redefining Sporty Driving and Efficiency

Honda is determined to defy preconceived notions about EVs by delivering sporty driving experiences and exceptional energy efficiency. Leveraging its expertise in electrification and dynamic technologies, Honda aims to create EVs that offer a sense of oneness between the driver and the vehicle. By combining lightweight materials, highdensity batteries, and advanced aerodynamics, Honda seeks to maximize range while minimizing the impact on the environment.

The New H Mark: A Symbol of Honda's Transformation

To signify its commitment to transformation and innovation, Honda has designed a new H mark exclusively for the next-generation EV models.

This new mark represents Honda's determination to augment mobility possibilities and serve the needs of EV users. It symbolizes Honda's constant pursuit of new challenges and advancements in the EV industry.

Five Core Values of the Honda 0 Series

The Honda 0 Series is built upon five core values, each aimed at enhancing the overall ownership

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MAZDA

THE MAZDA MX-30 E-SKYACTIV R-E A GAME-CHANGING PLUG-IN HYBRID

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EV:

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NISSAN

THE MAZDA MX-30 E-SKYACTIV R-EV: A GAME-CHANGING PLUG-IN HYBRID

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he Mazda MX-30 e-Skyactiv R-EV has made waves in the automotive industry by being named the Plug-In Hybrid of the Year at the 2024 What Car? Awards. This accolade is a testament to Mazda's commitment to innovation and sustainable driving solutions.

The MX-30 e-Skyactiv R-EV, which joined Mazda's electrified range last Autumn, is now available in UK dealerships.

the car drives on electric power as long as there is enough battery charge. When more power is needed, such as during acceleration, the rotary engine generator kicks in to provide additional power. EV mode allows drivers to stay in electric drive for as long as possible, while Charge mode safeguards a certain level of battery charge and can be used to reserve battery power for urban environments.

A Unique Approach to Plug-In Hybrid Technology

Half a Century of Rotary Expertise

The Mazda MX-30 e-Skyactiv R-EV is not your typical plug-in hybrid. It offers a new way of using a car as a battery electric vehicle, combining the benefits of an electric motor with Mazda's unique rotary engine technology. With a 17.8kWh battery and a 53-mile pure electric range, the MX-30 e-Skyactiv R-EV provides a seamless EV driving experience. The all-new 830cc single-rotor petrol engine acts as a generator, enabling longer distance drives without range or charging anxiety.

"The Mazda MX-30 R-EV combines fun handling with a well-controlled ride, while its classy and distinctive interior features one of the most user-friendly infotainment systems around." Steve Huntingford, What Car? Editor The MX-30 e-Skyactiv R-EV offers three drive modes: Normal, EV, and Charge. In Normal mode,

Mazda's expertise in rotary engines spans over half a century. The decision to use the rotary powerplant in the MX-30 e-Skyactiv R-EV was driven by its ability to produce the required output from a small, light, and easily packaged unit. The compact size of the 830cc single rotor engine allows for its placement alongside the generator and high-output motor in the engine bay. This arrangement, combined with the 17.8kWh battery and 50-litre fuel tank, creates a unique series plug-in hybrid with a flexible total range of over 400 miles.

"The MX-30 R-EV has come out on top in the plug-in hybrid market, and it's fantastic that it has been recognized for its unique technological approach." - Jeremy Thomson, Managing Director, Mazda Motors UK 8

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The use of the rotary engine as a generator rather than a drive unit is a testament to Mazda's dedication to adapting its technology to meet the needs of the times. The new 8C rotary engine is lighter than its predecessor, thanks to the use of aluminium. It features direct fuel injection for improved emissions and fuel economy, as well as an Exhaust Gas Recirculation (EGR) system to enhance efficiency at low rpm and low load running. With a 50-litre fuel tank, the MX-30 e-Skyactiv R-EV allows for long-distance travel without frequent refuelling.

MX-30 sibling, with Prime-Line featuring a dark grey finish and Exclusive-Line and Makoto sporting a black diamond cut finish.

The Mazda MX-30 e-Skyactiv R-EV is a game-changing plug-in hybrid that has garnered recognition for its innovative technology and exceptional performance. With its unique combination of electric power and Mazda's rotary engine expertise, it offers a driving experience that is both eco-friendly and exhilarating. Whether you're looking for an electric car for everyday use or a vehicle that can handle longer journeys without relying on charging infrastructure, the MX30 e-Skyactiv R-EV is a versatile choice that ticks all the boxes.

Cutting-Edge Technology and Design

The Mazda MX-30 e-Skyactiv R-EV is equipped with cutting-edge technology and features that make it stand out from the crowd.

It offers compatibility with both AC charging and rapid DC charging, allowing for flexible charging options based on the driver's needs. 3-phase AC charging takes approximately 50 minutes, while DC rapid charging can be completed in around 25 minutes.

The MX-30 e-Skyactiv R-EV is available in three highly specified grades: Prime-Line, Exclusive-Line, and Makoto. Each version features a rotor badge on the front wings and an e-Skyactiv R-EV badge on the tailgate. Unique wheels differentiate the R-EV from its fully electric

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NISSAN

NISSAN X-TRAIL MO POWER AND ADVEN

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OUNTAIN RESCUE: NTURE ON THE SLOPES

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NISSAN

NISSAN X-TRAIL MOUNTAIN RESCUE: POWER AND ADVENTURE ON THE SLOPES

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he Nissan X-Trail Mountain Rescue is a testament to the effortless traction capability of Nissan's family adventure crossover.

This modified version of the X-Trail is designed specifically for mountain rescue needs, showcasing the impressive capabilities of Nissan's unique e-4ORCE technology. With its all-wheel drive strengths and advanced electrified twinmotor system, the X-Trail Mountain Rescue delivers unrivaled performance and safety on the snowy slopes of European ski resorts.

but also a catalyst for promoting responsible behavior among winter sports enthusiasts. As part of the "Ride Responsibly" campaign, the X-Trail Mountain Rescue is displayed at five European ski resorts, including the popular Italian resort of Cervinia.

To encourage courteous slope etiquette, digital signs have been placed at locations where different slopes meet. These signs monitor the speed of approaching riders and display messages such as "Thank You" for considerate speeds or "Slow Down" for excessive speeds.

This initiative aims to reduce the risk of collisions and create a safer environment for all slope users.

Unleashing the Power of e-4ORCE Technology

The X-Trail Mountain Rescue is equipped with the innovative e-4ORCE all-wheel drive system, which sets it apart from traditional mechanical systems. This advanced technology allows the X-Trail to react to changing levels of grip in a fraction of a second, providing confident traction in all conditions. With the ability to adjust the distribution of power to each wheel individually, the e-4ORCE system ensures a smooth and controlled ride on slippery pistes.

The All-New Nissan X-Trail: A Family-Oriented Adventure SUV

The X-Trail Mountain Rescue is based on the all-new Nissan X-Trail, a family-oriented sevenseater electrified crossover. With its e-POWER technology and twin-motor e-4ORCE all-wheel drive system, the X-Trail offers an effortless EV-drive feeling and exceptional road handling.

Whether it's a day out with extended family or friends, the X-Trail provides ample space and comfort for all.

Conquering the Elements with Modified Features

To tackle the challenging terrain of ski resorts, the X-Trail Mountain Rescue has undergone several modifications. The regular wheels have been replaced with snow tracks, providing excellent traction on slippery surfaces. The rear seats have been removed to make space for a stretcher, enabling the transportation of injured skiers to medical facilities. Additionally, a seat for a medical professional has been added.

Externally, the X-Trail Mountain Rescue features a bespoke roof rack designed to carry an evacuation stretcher and snow shovels. The roof is equipped with a siren, flashing light bar, and powerful lights to ensure visibility in emergency situations. Wider fenders have been integrated to accommodate the tracks, and the front bumper has been enhanced to carry a winch. The addition of a reinforced towing hook and side footboards further enhances accessibility.

Nissan X-Trail Available at Norton Way Nissan

If you're looking for an adventure-seeking SUV that combines power, technology, and comfort, look no further than the all-new Nissan X-Trail.

Available at Norton Way Nissan, this familyoriented crossover offers an electrifying driving experience with its e-POWER technology and twin-motor e-4ORCE all-wheel drive system. With a range of model grades to choose from, you can find the perfect X-Trail to suit your needs and preferences.

So, get ready to unleash the power of the Nissan X-Trail and embark on unforgettable journeys with your loved ones. Whether it's conquering the snowy slopes with the X-Trail Mountain Rescue or enjoying family adventures, the Nissan X-Trail is designed to elevate your driving experience to new heights.

Promoting Responsible Riding on the Slopes

The X-Trail Mountain Rescue is not only a demonstration of Nissan's advanced technology 12

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PEUGEOT

PEUGEOT INTRODUCES REVISED TRIM LINE-UP ACROSS 308 RANGE

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PEUGEOT

PEUGEOT Introduces Revised Trim Line-Up Across 308 Range

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eugeot has recently unveiled its new and improved trim line-up for the 2024 model year, bringing a fresh and refined look to the popular 308 range. With a simplified selection of trims and enhanced features, the 308 and 308 SW models offer a compelling choice for customers seeking a stylish and efficient vehicle.

Enhanced Interior Comfort and Technology

Inside the E-308 SW, Peugeot's i-Cockpit® technology creates a contemporary and intuitive driving experience. With a compact steering wheel, a fully customizable digital instrument cluster (including a 3D Quartz display on GT variants), and a 10-inch central touchscreen with the i-Connect Advanced infotainment system, the i-Cockpit® sets the benchmark for interior ergonomics, design, and technology.

Practicality and comfort have been prioritized in the E-308 SW, with up to 32 liters of storage throughout the interior. Heated front seats and a heated steering wheel come as standard, ensuring a cozy journey in colder temperatures. Rear passengers benefit from two USB-C sockets, a central armrest with cupholders, and additional door storage. With the rear seats up, the E-308 SW offers an impressive 548 liters of boot capacity, extending to 1,574 liters with the rear seats folded down.

A Sleek and Assertive Design

The latest iteration of the Peugeot 308 range features the brand's signature assertive styling, with a modern and sleek design that exudes confidence on the road. At the front, the iconic Peugeot emblem takes center stage, surrounded by a large vertical grille. The LED headlamps, available with Matrix LED Technology on the GT trim, provide improved visibility at night, complemented by the fang-shaped daytime running lights.

Moving to the rear, the distinctive three-claw light signature is a hallmark of Peugeot's design language. The all-electric version of the 308 SW is denoted by the 'E' badge, showcasing its ecofriendly credentials. Additionally, a new 18-inch 'Ottawa' alloy wheel with a diamond-cut finish has been specially developed for the E-308 and E-308 SW models, enhancing aerodynamic efficiency.

Simplified Trim Options

For the 2024 model year, Peugeot has streamlined the trim options for the 308 and 308 SW, aligning them with other models in the brand's range. The revised line-up now consists of three trims: Active, Allure, and GT. This simplification aims to provide customers with a more straightforward and intuitive selection process.

The Allure trim offers a range of features, including dark tinted rear side and tailgate windows, a chrome grille with horizontal accents, and a striking 17-inch 'Halong' alloy wheel (18-inch 'Ottawa' design on the Electric version). ECO LED headlights, signature 'fang' styled LED daytime running lights, and 'claw' LED rear lights further enhance the exterior design. Inside, Allure models boast tri-material dynamic front seats, a reversing camera, customisable i-Toggles, Connected 3D Navigation, and natural voice recognition.

The GT trim builds on the generous Allure specification, adding a touch of luxury and refinement.

Ultra-slim Full Matrix LED Technology headlights and 3D LED tail lights provide enhanced visibility and a distinctive look. The GT-specific grille design, widened side sills, and the PEUGEOT emblem on the front wings further differentiate the trim.

Electric Powertrain and Impressive Range

One of the highlights of the new 308 range is the introduction of the PEUGEOT E-308 SW, the brand's first fully electric estate. Powered by a 115kW (156hp) motor and a 54kWh battery, the E-308 SW delivers an impressive range of up to 254 miles (WLTP). With best-in-class efficiency, it offers up to 4.93 miles per kWh, making it an attractive option for environmentally conscious drivers.

The E-308 SW comes equipped with a heat pump as standard, enhancing both efficiency and on-board comfort. It also features a three-phase 11kW charger, ensuring convenient and fast charging. With a 100kW DC rapid charger, a 2080% charge can be achieved in less than 25 minutes.

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ŠKODA

ŠKODA A WIN

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A AND CHELSEA WOMEN'S PARTNERSHIP: NNING COLLABORATION

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ŠKODA

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Škoda and Chelsea Women's Partnership: A Winning Collaboration

faced by players and staff, ensuring they can focus on their game without worrying about transportation. Škoda's Enyaq models are known for their sustainability and cutting-edge technology. By offering these vehicles to Chelsea Women, Škoda not only supports the team but also emphasizes their commitment to eco-friendly mobility.

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n a groundbreaking move, Škoda UK has announced its official partnership with Chelsea Women, the most successful club in the FA Barclays Women's Super League (WSL) history.

This collaboration marks Škoda's first venture into women's football, highlighting their commitment to supporting women's sport and engaging with female audiences. The partnership aims to showcase Škoda's range of award-winning cars, create exciting digital content, and provide transport solutions for players and staff.

Škoda's Support for Women's Sport

Škoda's partnership with Chelsea Women is a testament to their dedication to women's sport. The brand has a history of championing professional female athletes, including their involvement in professional cycling through partnerships with major races like the Tour de France Femmes.

Additionally, Škoda launched the DSI Cycling Academy in collaboration with Dame Sarah Storey, Britain's most decorated Paralympian.

This program supports young, aspiring female riders in their journey towards elite-level cycling.

The partnership with Chelsea Women further strengthens Škoda's commitment to empowering women in sports.

Škoda and Chelsea Women: A Perfect Match

Škoda's partnership with Chelsea Women has been met with anticipation and excitement.

The collaboration brings together two multi-trophy winning brands that share a commitment to pushing boundaries and embracing possibilities.

By joining forces, Škoda and Chelsea Women aim to drive towards a shared vision of success both on and off the field.

The Growth of Women's Football

Women's football has witnessed exponential growth in recent years, with high-profile performances by clubs and the England national team. The sport's popularity has soared, culminating in the England national team reaching the final of the 2023 FIFA Women's World Cup. Škoda's partnership with Chelsea Women aligns with this upward trajectory and positions the brand at the forefront of women's football.

Enhancing Visibility: On and Off-Field Activities

The partnership between Škoda and Chelsea Women will be visible across various touchpoints, both on and off the field. Stamford Bridge and Kingsmeadow, where Chelsea Women play their matches, will feature Škoda branding on signage and advertisements. This strategic placement ensures widespread visibility for Škoda's brand and products.

Digital activities will also play a crucial role in the partnership. Exclusive content will be shared across Chelsea Women's and Škoda UK's social media channels, creating engaging and interactive experiences for fans. This digital presence will further enhance the visibility of Škoda's association with women's football and reach a wider audience.

The Future of Škoda and Chelsea Women's Partnership

The partnership between Škoda and Chelsea Women kicks off with the aim of fostering longterm collaboration and success. Both brands share a passion for excellence and innovation, making this partnership a perfect match. As the season progresses, Škoda and Chelsea Women will continue to explore new avenues to engage with fans, develop exciting content, and drive positive change within women's football.

Škoda's All-Electric Enyaq: Empowering Players and Staff

As part of the collaboration, Chelsea Women's team players and staff will have access to Škoda's acclaimed range of all-electric Enyaq SUV and Coupé models. This partnership provides transport solutions and addresses the challenges

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KIA

KIA’S VISION FOR THE FU

ELECTRIC VANS SET TO TRANSFORM C

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UTURE:

COMMERCIAL VEHICLE MARKET

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Kia’s Vision for the Future: Electric Vans Set to Transform Commercial Vehicle Market Kia, a leading automotive manufacturer, has recently unveiled its ambitious plans to revolutionize the commercial vehicle market with a new range of concept electric vans. These vans, set to be the cornerstone of Kia's commercial vehicle line-up in 2025, demonstrate the brand's commitment to sustainable transportation solutions. In this article, we will explore Kia's innovative electric vans and the technological advancements that underpin their design. We will also delve into Kia's vision for the future of mobility and how these vehicles will cater to the evolving needs of customers and businesses.

technology, allowing a single vehicle chassis to serve multiple mobility needs. By connecting interchangeable upper bodies, or 'life modules,' to the base vehicle, the PBV can transform from a taxi during the day to a delivery van at night and even a personal recreational vehicle on weekends.

This flexibility ensures that the vans can adapt to various market and business circumstances, catering to specific customer requirements.

Kia's Success at the What Car? Car of the Year Awards

In addition to their groundbreaking electric vans, Kia has recently achieved significant recognition at the 2024 What Car? Car of the Year awards. The Kia Sportage, a popular family SUV, secured the prestigious 'Best Family SUV' award for the second consecutive year. The Sportage stood out among its rivals, offering a comfortable ride, strong grip, and a smart-looking interior with ample space for passengers.

The Kia EV6, a cutting-edge electric SUV, was crowned the 'Best Family Electric SUV' at the awards. This accolade is a testament to the EV6's impressive battery range, fast charging capabilities, and well-balanced ride and handling.

With its sleek design and practicality, the EV6 continues to set the standard in the increasingly competitive electric SUV segment.

Furthermore, Kia's latest addition to its electric vehicle lineup, the Kia EV9, received the 'Best Electric 7-Seater' award. The EV9 impressed the judges with its spacious seating for seven adults, competitive pricing compared to rivals, and the ability to undertake long trips without concerns about charging infrastructure.

Additionally, Kia was honored with the 'Tow Car Award' for its wide range of towing-capable cars. The brand's commitment to building brilliant tow cars, whether powered by diesel, hybrid, or fully electric technology, has been recognized by the industry experts.

Kia's Range of Concept Electric Vans

Kia's new range of concept electric vans comprises three models: the PV5, PV7, and PV1.

The PV5, set to be the first to arrive, will offer a variety of configurations, including panel van, high-roof, chassis cab bodies, and a passenger carrying variant suitable for ride-hailing and taxi services. Following the PV5, Kia will introduce the larger PV7 and the compact PV1, designed specifically for short-distance urban logistics.

These electric vans are built on Kia's Platform Beyond Vehicle (PBV) architecture, which forms the foundation for their exceptional performance and versatility. Kia's PBV proposition goes beyond the traditional concept of automobiles by integrating vehicles, software, and future technologies to deliver added value to customers.

Enhanced Connectivity and Efficient Fleet Management

One of the key features of Kia's concept electric vans is their enhanced connectivity, which enables seamless operation of multiple vehicles as a software-defined fleet. By leveraging external data such as route and delivery information, these vans optimize efficiency and reduce downtime, resulting in enhanced cost-effectiveness for businesses.

To address the diverse demands of customers, Kia has developed 'Easy Swap'

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MG

MG4 EV: THE AWARD-WINNING SMALL ELECTRIC CAR

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MG4 EV: The Award-Winning Small Electric Car the MG Pilot suite of driver assistance systems is designed to ensure a safe and comfortable driving experience. The MG Pilot system includes features such as Active Emergency Braking with Pedestrian and Bicycle Detection, Lane Keep Assist with Lane Departure Warning System, Traffic Jam Assist, and Intelligent Speed Limit Assist with Traffic Sign Recognition. These advanced systems work together to enhance the driver's awareness and help prevent accidents on the road.

The MG4 EV has once again emerged victorious at the prestigious What Car? Car of the Year Awards, claiming the titles of 'Small Electric Car of the Year' and 'Best Electric Hot Hatch' for 2024. This marks the second consecutive year that the MG4 EV has received these accolades, solidifying its position as a leader in the electric car market. With its impressive range, cutting-edge technology, and exceptional value for money, the MG4 EV continues to surpass expectations.

The MG4 EV Range

The MG4 EV range offers a wide variety of models to suit different needs and preferences.

From the accessible MG4 EV SE to the longdistance MG4 EV Extended Range, there is a model for every buyer. The MG4 EV SE and the MG4 EV Extended Range have both been recognized for their excellent value for money and practicality, earning the MG4 EV the title of best small family car. The performance-focused XPOWER variant, with its impressive acceleration of 0-62mph in just 3.8 seconds, was also hailed as the best electric hot hatch.

Fast Charging Capabilities

One of the key advantages of the MG4 EV is its fast charging capabilities. With the ability to charge from 10% to 80% in as little as 35 minutes, long-distance travel becomes more accessible and convenient. The charging times may vary depending on various factors such as battery age, charging conditions, and the capacity of the charger used. However, the MG4 EV's fastcharging capabilities ensure minimal downtime and maximum convenience for drivers.

Impressive Performance and Efficiency

The MG4 EV delivers exceptional performance and efficiency thanks to its powerful electric motor and advanced battery technology. The maximum power output ranges from 125 kW in the MG4 EV SE to an impressive 180 kW in the MG4 EV Trophy Extended Range. The torque output also varies, with a maximum of 250 Nm in the MG4 EV SE and an impressive 350 Nm in the MG4 EV Trophy Extended Range. These performance figures translate to quick acceleration and a smooth driving experience.

The MG4 EV continues to impress with its award-winning performance, stylish design, advanced technology, and exceptional value for money. Whether you're looking for a practical family car or a thrilling hot hatch, the MG4 EV range offers something for everyone. With its impressive range, fast-charging capabilities, and advanced safety features, the MG4 EV is setting new standards in the electric car market. To experience the MG4 EV for yourself, visit Chiswick MG and take a test drive today.

Impressive Design and Technology

The MG4 EV boasts a distinctive design that sets it apart from its competitors. With a choice of six vibrant colours, including the eye-catching Volcano Orange, drivers can personalize their MG4 EV to reflect their personality. The Active Grille System optimizes airflow into the front compartment, ensuring optimal battery range. The two-tone black roof and Twin Aero Rear Spoiler add a touch of sportiness to the overall design.

Inside the MG4 EV, drivers will find a spacious and modern interior. The thin battery and long wheelbase provide ample headroom and legroom for both the driver and passengers. The 10.25" colour touchscreen, equipped with Apple CarPlayTM and Android AutoTM, offers seamless connectivity and access to various apps and features. The wireless charging pad, conveniently located on the floating console, allows for easy charging of compatible devices.

Advanced Driver Assistance Systems

Safety is a top priority in the MG4 EV, and 28 8 2

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BIKES

INTRODUCIN AMBITIOUS LINE 30

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BIKES

Introducing Honda's Ambitious Line-up for 2024 Honda Racing UK has made a powerful statement of intent by signing the reigning champion, Tommy Bridewell, for the 2024 season. Bridewell, who clinched the Bennetts British Superbike championship in 2023, joins the factory-owned Honda team to defend his title. This partnership between Bridewell and Honda marks an exciting chapter in both their racing stories.

Tommy Bridewell: A Champion with a Winning Mentality

With sixteen race wins under his belt, Tommy Bridewell brings a wealth of experience and a winning mentality to the Honda team. His ambition is to secure back-to-back championship-winning seasons, a feat that has never been achieved on different motorcycle manufacturers. Bridewell's decision to join Honda was driven by his longstanding desire to ride for this prestigious brand.

He is proud to carry the number 1 plate on his CBR1000RR-R Fireblade SP, symbolizing his championship victory.

A Three-Pronged Assault on the Superbike Championship

Tommy Bridewell will spearhead Honda Racing UK's assault on the Superbike championship, alongside his already-signed teammates, Andrew Irwin and Dean Harrison. This three-pronged attack showcases Honda's determination to clinch the title. The team will embark on carefully constructed pre-season preparations before official testing begins in the new year. The season opener is set to take place in sunny Spain at the Circuito de Navarra on April 20-21.

Honda's Strongest Rider Line-up in Recent Years

Honda Racing UK's Team Manager, Havier Beltran, is thrilled to have Tommy Bridewell on board.

Beltran believes that Bridewell's exceptional talent and determination will contribute significantly to the team's pursuit of success. With Andrew Irwin and Dean Harrison also in the Superbike category, Honda has assembled one of its strongest rider line-ups in recent years. This formidable trio is sure to make waves in the championship.

New Bikes for 2024: Unleashing the Power In addition to the exciting rider line-up, Honda is set to unleash a range of new bikes for the 2024 32

season. These machines are designed to excite and push the boundaries of performance. Let's take a closer look at some of the highly anticipated models:

a: Awaken the Race

Born on the racetrack and brought to life on the road, the new CBR600RR is a razor-sharp supersport tool developed by Honda Racing Corporation (HRC).

This stunning machine features a four-cylinder engine and an agile, fast-steering chassis. With its classic aggressive muffler tucked under the seat, the CBR600RR stands out from the crowd.

The New CBR1000RR-R Fireblade: Born to Race

The CBR1000RR-R Fireblade is a bike built for racing. It delivers more mid-range power, thanks to intake and cylinder head upgrades, and features revised gearbox ratios for incredible acceleration drive out of corners. With peak power maintained and improved throttle precision, this bike is a force to be reckoned with.

The CBR650R: Turbine-Like Power

The CBR650R is a bike that combines smooth turbine-like power with aggressive styling inspired by its big brother, the CBR1000RR-R Fireblade.

With premium technology like a new TFT screen and Honda RoadSync connectivity, this bike offers a thrilling riding experience on both city streets and back roads.

Honda E-Clutch: Next-Level Control

Honda introduces a brand-new technology called E-Clutch, which eliminates the need to use the clutch lever for starting, stopping, or shifting gears.

This smooth and instant control enhances the riding experience, making it even more enjoyable and stress-free. The CB650R and CBR650R are the first motorcycles to offer Honda E-Clutch as an option.

The CB1000 Hornet: Aggressive and Pure

The CB1000 Hornet combines huge performance potential, high-quality specifications, and a refreshing new style. With its aggressive and pure design, this bike stands out on the road. LED projector headlights and a broad-shouldered fuel tank give it a distinctive look, while the tubular trellis-style rear subframe adds a touch of elegance.

NORTON WAY CORPORATE • ISSUE 109 • FEBRUARY 2024

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