MASON COUNTY TOURISM 2019 Q4 REPORT
Website Q4: Explore Hood Canal Visitors* 26000
25,600
19500
15,051
13000
6500
0
8,921
2017
2018
* October - December
2019
Website Q4: Explore Hood Canal Visitors AGE TRENDS 2017-2019
2017
26
25%
2018
Value Axis
21.667
20%
17.333
15%
13
10%
8.667
5%
4.333
0
2019
18-24 25-34 34-44 45-54 55-64
65+
Q4 POPULAR CONTENT
Q4 - EHC Facebook FACEBOOK 39,070 people follow Explore Hood Canal • Average ORGANIC reach 1500/daily • Average PAID reach 6300/daily
S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)
S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)
INSTAGRAM • 3564 followers Explore Hood Canal
Just over yonder and around the bend are great communities and the freshest seafood and hikes. Head out here. #wildsideWA #explorehoodcanal www.explorehoodcanal.com
M C L O D G I N G TA X T R E N D S 2017-2019 90000
MC LTAC Annual: 2017 – $391,344.54 2018 – $475,671.28 (21.55%) 2019 – $562,002.35 (18.15%)
67500
45000
22500
0
J
F
M
2017
A
M
J
2018
J
A
S
2019
O
N
D
SHORT TERM RENTALS (STRs) Out of State & International travelers want to stay off the beaten path Local travelers looking to escape city life - family getaways Lack of inventory from traditional lodging Unique experiences and accommodations.
EHC STR | AirDNA Stats Allyn 13 (Q3 15) Average Rate $279 | Occup. 46%
information courtesy of AirDNA.co
EHC STR | AirDNA Stats Belfair 33 (Q3 36)
Lilliwaup 15 (Q3 19)
Shelton 93 ( Q3 112)
Average Rate $287 | Occup. 40%
Average Rate $233 | Occup. 35%
Average Rate $188 | Occup. 45%
EHC STR | AirDNA Stats Hoodsport 42 Q3 54
Union 38 (Q3 39)
Grapeview 26 (Q3 31)
Average Rate $185 | Occup. 50%
Average Rate $198 | Occup. 57%
Average Rate $200 | Occup. 48%
2019 Q4 EVENTS
OYSTERFEST explorehoodcanal.com Google Average Pos. 4.0
CHRISTMASTOWN USA
Warm 106.9 advertising was purchased to generate additional interest in the Christmas events including the Shelton Tree Lighting and Holiday Parade organized by the Shelton Downton Merchants and Kristmas Town Kiwanis.
WARM 106.9 Social Media – Facebook Impressions: 18,930 Reach: 15,016 Engagements: 566. The Christmastown USA story was also carried by multiple regional television affiliates including TV, print and radio.
S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)
During the active holiday period t(NOV 21-DEC 21)he website visits were 280% times the previous year (5297). Of the 14,494 visitors from the United State over 10k were from Washington with 3800 within 50 miles (Mason County, Bremerton and Olympia) and the remainder residing over 50 miles away from Shelton.
OPTC MEMBERSHIP & W AT E R F A L L W E B S I T E & M A P
Total Waterfall Trail Work for 2020: 1) Website redesign / development / integration / testing: $8.000 2) New photo assets (completed in 2019): $2000 3) Reprint of WFT brochure: design update / printing 80K (2-year supply) / storage: $6,250 4) Digital marketing support: $800 TOTAL Project Costs: $17,050 Funding Request per Partner: $4,260 (Grays Harbor County confirmed; Kitsap Co/OPVB confirmed).
NEW PROPOSED SITE INTEGRATION: OlympicPeninsula.org/ WaterfallTrail OlympicPeninsulaWaterfallTrail.com url redirect (consider purchasing OlympicPeninsulaWaterfallTrail.org)
2 8 PA G E G U I D E
TRACING THE FJORD
2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S
2020 CAMPAIGN FOCUS
• UNIQUE EXPERIENCES/PACKAGES • DEVELOP TOURISM PARTNERSHIPS • EVENT MARKETING SUPPORT • ADVENTURE TOURISM