4th Quarter LTAC Report 2019

MASON COUNTY TOURISM 2019 Q4 REPORT

Website Q4: Explore Hood Canal Visitors* 26000

25,600

19500

15,051

13000

6500

0

8,921

2017

2018

* October - December

2019

Website Q4: Explore Hood Canal Visitors AGE TRENDS 2017-2019

2017

26

25%

2018

Value Axis

21.667

20%

17.333

15%

13

10%

8.667

5%

4.333

0

2019

18-24 25-34 34-44 45-54 55-64

65+

Q4 POPULAR CONTENT

Q4 - EHC Facebook FACEBOOK 39,070 people follow Explore Hood Canal • Average ORGANIC reach 1500/daily • Average PAID reach 6300/daily

S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)

S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)

INSTAGRAM • 3564 followers Explore Hood Canal

Just over yonder and around the bend are great

communities and the freshest seafood and hikes.

Head out here. #wildsideWA #explorehoodcanal www.explorehoodcanal.com

M C L O D G I N G TA X T R E N D S 2017-2019 90000

MC LTAC Annual: 2017 – $391,344.54 2018 – $475,671.28 (21.55%) 2019 – $562,002.35 (18.15%)

67500

45000

22500

0

J

F

M

2017

A

M

J

2018

J

A

S

2019

O

N

D

SHORT TERM RENTALS (STRs) Out of State & International travelers want to stay off the beaten path Local travelers looking to escape city life - family getaways Lack of inventory from traditional lodging Unique experiences and accommodations.

EHC STR | AirDNA Stats Allyn 13 (Q3 15) Average Rate $279 | Occup. 46%

information courtesy of AirDNA.co

EHC STR | AirDNA Stats Belfair 33 (Q3 36)

Lilliwaup 15 (Q3 19)

Shelton 93 ( Q3 112)

Average Rate $287 | Occup. 40%

Average Rate $233 | Occup. 35%

Average Rate $188 | Occup. 45%

EHC STR | AirDNA Stats Hoodsport 42 Q3 54

Union 38 (Q3 39)

Grapeview 26 (Q3 31)

Average Rate $185 | Occup. 50%

Average Rate $198 | Occup. 57%

Average Rate $200 | Occup. 48%

2019 Q4 EVENTS

OYSTERFEST explorehoodcanal.com Google Average Pos. 4.0

CHRISTMASTOWN USA

Warm 106.9 advertising was purchased to generate additional interest in the Christmas events including the Shelton Tree Lighting and Holiday Parade organized by the Shelton Downton Merchants and Kristmas Town Kiwanis.

WARM 106.9 Social Media – Facebook Impressions: 18,930 Reach: 15,016 Engagements: 566. The Christmastown USA story was also carried by multiple regional television affiliates including TV, print and radio.

S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)

During the active holiday period t(NOV 21-DEC 21)he website visits were 280% times the previous year (5297).

Of the 14,494 visitors from the United State over 10k were from Washington with 3800 within 50 miles (Mason County, Bremerton and Olympia) and the remainder residing over 50 miles away from Shelton.

OPTC MEMBERSHIP &
 W AT E R F A L L W E B S I T E & M A P

Total Waterfall Trail Work for 2020: 1) Website redesign / development / integration / testing: $8.000 2) New photo assets (completed in 2019): $2000 3) Reprint of WFT brochure: design update / printing 80K (2-year supply) / storage: $6,250 4) Digital marketing support: $800 TOTAL Project Costs: $17,050 Funding Request per Partner: $4,260 (Grays Harbor County confirmed; Kitsap Co/OPVB confirmed).

NEW PROPOSED SITE INTEGRATION: OlympicPeninsula.org/ WaterfallTrail OlympicPeninsulaWaterfallTrail.com url redirect (consider purchasing OlympicPeninsulaWaterfallTrail.org)

2 8 PA G E G U I D E

TRACING THE FJORD

2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S

2020 CAMPAIGN FOCUS

• UNIQUE EXPERIENCES/PACKAGES • DEVELOP TOURISM PARTNERSHIPS • EVENT MARKETING SUPPORT

• ADVENTURE TOURISM