3rd Quarter LTAC Report 2019

HOOD CANAL 
 AUTUMN George Stenberg

MASON COUNTY TOURISM 2019 Q3 REPORT

Website Q3: Explore Hood Canal Visitors* 42000

40,782

31500

33,269 28,023

21000

10500

0

2017

2018

* July - September

2019

Website Q3: Explore Hood Canal Visitors AGE TRENDS 2017-2019

2017

30

2018

Value Axis

25 20 15 10 5 0

2019

18-24 25-34 34-44 45-54 55-64

65+

Q3 POPULAR CONTENT

FACEBOOK Q3 - EHC Facebook 39,071 people follow Explore Hood Canal • Average ORGANIC reach 1600/daily • Average PAID reach 3500/daily • 10,800 new users

FACEBOOK Q3 - EHC Facebook

S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)

INSTAGRAM • 3509 followers (up 240 from Q2) Explore Hood Canal

Just over yonder and around the bend are great

communities and the freshest seafood and hikes.

Head out here. #wildsideWA #explorehoodcanal www.explorehoodcanal.com

M C L O D G I N G TA X T R E N D S 2017-2019 90000

67500

26.11% increase

Q2 2019 over Q2 2018

45000

22500

0

J

F

M

2017

A

M

J

2018

J

A

S

2019

O

N

D

SHORT TERM RENTALS (STRs) Out of State & International travelers want to stay off the beaten path Local travelers looking to escape city life - family getaways Lack of inventory from traditional lodging Unique experiences and accommodations.

EHC STR | AirDNA Stats Hoodsport 54 Average Rate $185 | Occup. 50%

Union 39 Average Rate $199 | Occup. 57%

Grapeview 31 Average Rate $200 | Occup. 48%

EHC STR | AirDNA Stats Belfair 36 Average Rate $287 | Occup. 40%

Lilliwaup 19 Average Rate $233 | Occup. 35%

Shelton 112 Average Rate $188 | Occup. 48%

EHC STR | AirDNA Stats Allyn 15 Average Rate $279 | Occup. 46%

information courtesy of AirDNA.co

2019 THIRD QUARTER EVENTS

ALLYN DAYS Salmon Bake & Geoduck Festival

explorehoodcanal.com Google rank 1.0

2 8 PA G E G U I D E

TRACING THE FJORD

FJORD - Quarterly (next print Nov 15 Available print/online 64 pages/ 10,000 copies Ferries/ 20 locations PDX to SEA locally 125 locations

EHC strategies | Outreach & Trade Shows

2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S

2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S

2020 CAMPAIGN FOCUS • EXPERIENCES/PACKAGES • NEW MARKET

OUTREACH

• TOURISM PARTNERSHIPS • EVENT MARKETING SUPPORT

• IMPROVE TOURISM CLIMATE