HOOD CANAL AUTUMN George Stenberg
MASON COUNTY TOURISM 2019 Q3 REPORT
Website Q3: Explore Hood Canal Visitors* 42000
40,782
31500
33,269 28,023
21000
10500
0
2017
2018
* July - September
2019
Website Q3: Explore Hood Canal Visitors AGE TRENDS 2017-2019
2017
30
2018
Value Axis
25 20 15 10 5 0
2019
18-24 25-34 34-44 45-54 55-64
65+
Q3 POPULAR CONTENT
FACEBOOK Q3 - EHC Facebook 39,071 people follow Explore Hood Canal • Average ORGANIC reach 1600/daily • Average PAID reach 3500/daily • 10,800 new users
FACEBOOK Q3 - EHC Facebook
S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)
INSTAGRAM • 3509 followers (up 240 from Q2) Explore Hood Canal
Just over yonder and around the bend are great communities and the freshest seafood and hikes. Head out here. #wildsideWA #explorehoodcanal www.explorehoodcanal.com
M C L O D G I N G TA X T R E N D S 2017-2019 90000
67500
26.11% increase
Q2 2019 over Q2 2018
45000
22500
0
J
F
M
2017
A
M
J
2018
J
A
S
2019
O
N
D
SHORT TERM RENTALS (STRs) Out of State & International travelers want to stay off the beaten path Local travelers looking to escape city life - family getaways Lack of inventory from traditional lodging Unique experiences and accommodations.
EHC STR | AirDNA Stats Hoodsport 54
Union 39
Grapeview 31
Average Rate $185 | Occup. 50%
Average Rate $199 | Occup. 57%
Average Rate $200 | Occup. 48%
EHC STR | AirDNA Stats Belfair 36 Average Rate $287 | Occup. 40%
Lilliwaup 19 Average Rate $233 | Occup. 35%
Shelton 112 Average Rate $188 | Occup. 48%
EHC STR | AirDNA Stats Allyn 15 Average Rate $279 | Occup. 46%
information courtesy of AirDNA.co
2019 THIRD QUARTER EVENTS
ALLYN DAYS Salmon Bake & Geoduck Festival
explorehoodcanal.com Google rank 1.0
2 8 PA G E G U I D E
TRACING THE FJORD
FJORD - Quarterly (next print Nov 15 Available print/online 64 pages/ 10,000 copies Ferries/ 20 locations PDX to SEA locally 125 locations
EHC strategies | Outreach & Trade Shows
2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S
2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S
2020 CAMPAIGN FOCUS • EXPERIENCES/PACKAGES • NEW MARKET OUTREACH • TOURISM PARTNERSHIPS • EVENT MARKETING SUPPORT • IMPROVE TOURISM CLIMATE