FJORDIN CROSSIN June 2019
MASON COUNTY TOURISM 2019 Q2 REPORT
Website Q2: Explore Hood Canal Visitors* 30000
29,996 26,780
22500
22,721
15000
7500
0
2017
2018
2019
Website Q2: Explore Hood Canal Visitors AGE TRENDS 2017-2019
2017 30
2018
Value Axis
25 20 15 10 5 0
2019
18-24 25-34 34-44 45-54 55-64 Q2 - 2019
65+
Q2 - EHC Facebook FACEBOOK 38,855 people follow Explore Hood Canal • Average ORGANIC reach 1840/daily • Average PAID reach 3700/daily
• Average 10K engagements /month
• 38839 followers Q2 2019 11000 10,100
users
8850
reactions shares
6700
7,150
5,700
4550 3,500
3,200
2400
2,004
1,820
250
778
370
Q3 2018
Q1 2019
Q2 2019
S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)
S C E N I C W A H O N D A D E A L E R S S W E E P S TA K E
((45K EMAIL/ 140 K SM)
MC LODGING TAX TRE NDS 2017-2019 70000
52500
28% increase
Q2 2019 over Q2 2018
35000
17500
0
J
F
M
2017
A
M
J
2018
J
A
S
2019
O
N
D
EHC Expenditures | January 2018 - June 2019 2018 - $206,000.00
2019 - $260,000.00 TO JUNE $125,516 (BALANCE $134,484)
INSTAGRAM • 3364 followers Explore Hood Canal
Just over yonder and around the bend are great communities and the freshest seafood and hikes. Head out here. #wildsideWA #explorehoodcanal www.explorehoodcanal.com
2019 SECOND QUARTER EVENTS
MATLOCK OLD TIMERS HISTORICAL FAIR May 4–5 | FREE Saturday from 9 - 6 and Sunday 10 - 4
explorehoodcanal.com Google rank 1.0
BLUEGRASS FROM THE FOREST May 17–18 | SHELTON, WA
Emails: 42/279 (15%) — Out of WA of 279 surveyed - 392 Lodging nights
explorehoodcanal.com Google rank 2.9 24 page Event Magazine 1100+ views
Forest Festival | May 30 - June 2
explorehoodcanal.com Google rank 4.3
2 8 PA G E G U I D E
TRACING THE FJORD
Fjord - Quarterly (next print SEPT 15 Available print/online 64 pages/ 10,000 copies Ferries/ 20 locations PDX to SEA locally 125 locations
Outreach/Trade Shows
2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S
2019 MARKETING FOCUS • ITINERARIES/PACKAGES mid-week/off season • OUTREACH to develop new clients and new markets • PARTNERSHIPS with businesses & regional groups • Coordination with lodging & service providers • Event marketing support • Improve tourism climate to facilitate infrastructure.
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