2nd Quarter LTAC Report 2019

FJORDIN 
 CROSSIN June 2019

MASON COUNTY TOURISM 2019 Q2 REPORT

Website Q2: Explore Hood Canal Visitors* 30000

29,996 26,780

22500

22,721

15000

7500

0

2017

2018

2019

Website Q2: Explore Hood Canal Visitors AGE TRENDS 2017-2019

2017 30

2018

Value Axis

25 20 15 10 5 0

2019

18-24 25-34 34-44 45-54 55-64 Q2 - 2019

65+

FACEBOOK

Q2 - EHC Facebook FACEBOOK 38,855 people follow Explore Hood Canal • Average ORGANIC reach 1840/daily • Average PAID reach 3700/daily • Average 10K engagements /month

• 38839 followers Q2 2019 11000 10,100

users

8850

reactions shares

6700

7,150

5,700

4550 3,500

3,200

2400

2,004

1,820

250

778

370

Q3 2018

Q1 2019

Q2 2019

S C E N I C W A E - N E W S L E T T E R C A M PA I G N S ( 4 5 K ) VIA SOCIAL MEDIA. (140,750 FOLLOWERS)

S C E N I C W A H O N D A D E A L E R S S W E E P S TA K E

((45K EMAIL/ 140 K SM)

MC LODGING TAX TRE NDS 2017-2019 70000

52500

28% increase

Q2 2019 over Q2 2018

35000

17500

0

J

F

M

2017

A

M

J

2018

J

A

S

2019

O

N

D

EHC Expenditures | January 2018 - June 2019 2018 - $206,000.00

2019 - $260,000.00 TO JUNE $125,516 (BALANCE $134,484)

INSTAGRAM • 3364 followers Explore Hood Canal

Just over yonder and around the bend are great

communities and the freshest seafood and hikes.

Head out here. #wildsideWA #explorehoodcanal www.explorehoodcanal.com

2019 SECOND QUARTER EVENTS

MATLOCK OLD TIMERS HISTORICAL FAIR May 4–5 | FREE Saturday from 9 - 6 and Sunday 10 - 4

explorehoodcanal.com Google rank 1.0

BLUEGRASS FROM THE FOREST May 17–18 | SHELTON, WA

Emails: 42/279 (15%) — Out of WA of 279 surveyed - 392 Lodging nights

explorehoodcanal.com Google rank 2.9 24 page Event Magazine 1100+ views

Forest Festival | May 30 - June 2

explorehoodcanal.com Google rank 4.3

2 8 PA G E G U I D E

TRACING THE FJORD

Fjord - Quarterly (next print SEPT 15 Available print/online 64 pages/ 10,000 copies Ferries/ 20 locations PDX to SEA locally 125 locations

Outreach/Trade Shows

2 0 2 0 T R A V E L & A D V E N T U R E D AT E S / L O C AT I O N S

2019 MARKETING FOCUS • ITINERARIES/PACKAGES mid-week/off season • OUTREACH to develop new clients and new markets • PARTNERSHIPS with businesses & regional groups • Coordination with lodging & service providers • Event marketing support • Improve tourism climate to facilitate infrastructure.

SO A M H S I L B E S TA

N

QU I N U ’S Y T N COU

E P X E & C I T N E H T AU

E

Y T I T N IDE

:

L A I T RIEN